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文档简介
INDUSTRIES
&
MARKETSToilet
Paper:
market
data&
analysisMarket
InsightsreportOctober2023MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/2MARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsThe
Toilet
Papermarketispart
of
the
Tissue
&HygienePapermarket.10sectors190+geographicalentities1,000+markets400+reportsGoto
Tissue
&HygieneFind
out
more
on:Tissue&
Hygiene
PaperPaper
market3Table
of
ContentsOverviewAppendixSummary678Product
OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket
NumbersRevenue1013161922252627AverageRevenue
per
CapitaVolumeAverageVolumeper
CapitaPriceper
UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER
1OverviewSteady
demand
for
toilet
paper
persists,
boosted
by
COVID-19
concerns,
withfuturegrowthfueled
by
eco-friendly
options
and
premiumqualityOverview:
SummarySummaryToilet
paperisanessential
consumer
productandthe
demand
foritremainssteady,despitetheeconomic
andhealthcrisis
caused
by
theCOVID-19
pandemic.Thetoilet
papermarket
hasexperienced
asignificantincrease
indemand
sincethe
start
ofthepandemic,asconsumers
stockpiled
the
product
inresponse
tofearsof
shortages.Thetoilet
papermarket
isexpected
to
experience
steadygrowth
inthecomingyears,
driven
bytheincreasing
demandforsustainableand
premium
products,aswell
asthe
growth
of
e-commerce
channels.
However,
companies
need
to
beaware
ofconsumer
preferences
and
adjusttheirstrategies
accordingly,
to
remaincompetitive
inthe
market.Inthe
coming
years,
the
toilet
papermarket
isexpected
togrow
atamoderatepace,driven
byrising
populationsand
urbanizationindeveloping
countries.
Theincreasing
demandfor
environmentally
friendly
and
sustainableproducts
isexpected
todrive
the
demand
forrecycled
toilet
paper,which
isarelativelyuntapped
market.
Additionally,
thegrowing
popularity
ofe-commerce
platformsforgrocery
shoppingisexpected
toincrease
the
sales
oftoilet
paper
throughonlinechannels.
Moreover,
the
increasing
focus
onhygiene
and
cleanliness
isexpected
todrive
the
demand
forhigh-qualitytoilet
paper,which
hasasofttexture,
high
absorbency,
and
isfree
fromharsh
chemicals.
Thiswill
open
upopportunities
forpremium
toilet
paperbrandsto
capturemarket
sharefrombudget-oriented
brands.6Sources:Market
Insights
2023Toilet
Paper
is
an
important
part
of
the
Tissue
&
Hygiene
Paper
marketOverview:
Market
DefinitionMarket
definitionTheToilet
Papersegment
represents
thetop-selling
tissuesegment.
Duetoatrend
towards
multi-layered
tissuepapers,
an
increase
inconsumption
intermsof
volume
isevident
inmanycountries.
Themarket
includesretailsales.
Themostimportant
manufacturers
areSCA,
Procter
&
Gamble,
Kimberly-Clark,
Unicharm,Hengan,Sofidel,andMetsäwhich
producebothundertheirown
brandsaswellasforretailer
brands.7Sources:Market
Insights
2023Toilet
Paper
accounted
for
29.2%
of
the
Tissue
&
Hygiene
Paper
market
revenuein
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheToilet
Papersegment
amountstoUS$107.40bn
in2023.
Themarketisexpected
to
grow
annuallyby
5.92%
(CAGR2023-2027).Thismarket
includes:Thismarket
excludes:Inglobalcomparison,
most
revenue
isgenerated
inChina
(US$22,330.00m
in2023).•Dry
toilet
paper•Wet
toiletpaper•PaperTissuesInrelation
to
totalpopulation
figures,per
person
revenues
of
US$13.98
aregenerated
in
2023.•Household
paperIntheToilet
Papersegment,
volume
isexpected
toamountto52.89bn
kgby2027.TheToilet
Papersegment
isexpected
toshow
avolume
growth
of
3.5%
in2024.Theaverage
volume
perperson
intheToilet
Papersegment
isexpected
to
amountto5.98kg
in2023.8Sources:Market
Insights
2023CHAPTER
2Market
NumbersToilet
Paper
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
4.2%
from
2014to
2027Market
Size:
GlobalRevenue
forecast
inbillionUS$135.23127.72120.49+4.2%(1)113.76107.3997.9788.1687.0084.4882.8380.8378.8576.2375.102014201520162017201820192020202120222023202420252026202710
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
48.7
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
inbillionUS$+6.9%(1)68.0548.73+5.7%(1)31.70+6.8%(1)23.7224.08+8.3%(1)10.3917.11+4.7%(1)6.961.091.3720222027202220272022
2027Americas202220272022Australia&Oceania2027EuropeAfricaAsia11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
20.4
billion,
China
is
the
biggestmarket
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
inbillionUS$+9.0%(1)31.35+5.3%(1)20.3619.7715.29+7.0%(1)+6.3%(1)+6.0%(1)2.823.022.012.222.071.552022202720222027202220272022202720222027ChinaUnited
StatesUnited
KingdomGermanyFrance12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Toilet
Paper
average
revenue
per
capitas
are
estimated
to
increase
at
a
CAGR(1)of
3.2%
from
2014
to
2027Market
Size:
GlobalAveragerevenue
percapita
forecast
inUS$17.0116.20+3.2%(1)15.4114.6813.9812.8711.7611.6911.5411.2611.1611.0910.6010.642014201520162017201820192020202120222023202420252026202713
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
26.5
,
Australia
&
Oceania
is
the
biggestmarket
among
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
forecast
inUS$+3.5%(1)31.46+4.9%(1)30.51+6.8%(1)27.9626.5023.9720.142022+6.2%(1)14.66+5.9%(1)10.857.565.67202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
45.6
,
the
United
States
is
the
biggestmarket
among
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
forecast
inUS$+4.7%(1)57.44+6.6%(1)+6.4%(1)36.1945.65+5.7%(1)31.1640.35+8.8%(1)21.3329.3326.4923.5813.9920222027202220272022202720222027Germany20222027ChinaUnitedStatesUnitedKingdomFrance15
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Toilet
Paper
volumeare
estimated
to
increase
at
a
CAGR(1)
of
3.2%
from2014
to2027Market
Size:
GlobalVolume
forecast
inbillionkilograms52.89+3.2%(1)51.0249.2647.5745.9643.4543.2342.0940.6639.4338.2537.1236.0334.982014201520162017201820192020202120222023202420252026202716
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
24.0
billion
kilograms,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
forecast
inbillionkilograms+5.1%(1)30.7323.99+1.8%(1)+3.9%(1)+3.4%(1)9.358.567.916.52+2.1%(1)4.503.810.360.402022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
10.9
billion
kilograms,
China
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
forecast
inbillionkilograms+6.9%(1)15.2810.94+1.4%(1)3.80+3.8%(1)+3.2%(1)3.55+4.2%(1)0.880.770.900.730.640.522022202720222027202220272022202720222027ChinaUnited
StatesUnited
KingdomGermanyFrance18
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Toilet
Paper
average
volume
per
capita
are
estimated
to
increase
from
2014
to2027Market
Size:
GlobalAveragevolume
per
capita
forecast
inkilogram765432106.656.476.306.145.985.765.685.635.505.395.285.185.094.992014201520162017201820192020202120222023202420252026202719Sources:Market
Insights
2023Europe
has
the
biggest
market
in
Toilet
Paper
average
volume
per
capita
in2027Market
Size:
Regional
Comparison
(1/2)Averagevolume
per
capita
forecast
inkilogram109.329.178.919.049.038.918.698.978.738.598.788.828.708.648.448.688.568.608.538.2698765432109.099.168.768.90
8.838.318.518.688.378.748.778.519.008.688.408.448.488.758.367.675.348.238.296.626.346.095.843.205.613.185.203.145.013.124.833.104.663.084.503.074.353.054.203.044.063.023.223.253.283.1020142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania20Sources:Market
Insights
2023With
average
volume
per
capita
of
10.6
kilogram,
the
United
Kingdom
is
thebiggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagevolume
per
capita
forecast
inkilogram10.9011.0012.2811.0510.66141210810.9512.0911.3911.5210.8511.1511.2612.6710.8110.8310.539.6811.6610.6011.2012.4810.9311.0410.5911.8810.7011.139.9410.6610.6310.6210.569.728.1510.3510.1810.519.1510.037.999.889.129.768.239.798.329.838.429.118.948.069.639.448.768.648.538.598.089.279.7510.407.5167.146.726.345.985.655.3445.054.79202014201520162017201820192020202120222023UnitedKingdom2024202520262027ChinaFranceGermanyUnitedStates21Sources:Market
Insights
2023Toilet
Paper
price
per
unit
are
estimated
to
increase
from
2014
to
2027Market
Size:
GlobalPrice
perunit
forecast
inUS$3.02.562.502.452.392.52.01.51.00.50.02.342.272.252.142.142.112.082.052.031.972014201520162017201820192020202120222023202420252026202722Sources:Market
Insights
2023Australia
&
Oceania
has
the
highest
Toilet
Paper
price
per
unit
in
2027Market
Size:
Regional
Comparison
(1/2)Price
perunit
forecast
inUS$3.443.363.273.193.393.003.122.983.192.843.293.083.042.623.5
3.042.762.612.612.752.722.742.752.322.502.472.812.772.602.182.231.852.732.622.402.592.563.02.922.202.222.762.102.692.072.5
2.681.902.292.381.902.312.142.031.831.911.872.01.51.00.50.01.771.761.521.842.212.182.091.991.911.851.691.641.661.601.601.5720142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania23Sources:Market
Insights
2023With
price
per
unit
of
US$4.3,
the
United
States
has
the
highest
price
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perunit
forecast
inUS$5.55.04.54.03.53.02.52.01.51.00.50.05.205.014.824.644.473.014.312.953.482.93
3.512.853.353.923.913.253.822.673.163.753.693.073.243.582.403.183.123.062.982.902.732.422.582.662.712.532.392.532.49
2.352.463.183.092.012.991.972.901.932.822.762.591.812.471.792.511.612.211.812.232.391.762.331.722.301.602.051.901.861.732014201520162017201820192020202120222023UnitedStates2024202520262027ChinaUnitedKingdomGermanyFrance24Sources:Market
Insights
2023In
2022,
Private
Label
had
the
highest
share
in
Toilet
PaperFurtherMarket
AnalysisBrand
share
in
202225Sources:Market
Insights
2023Inthe
Toilet
Paper
market,
online
revenue
share
reached
3.0%
in
2022FurtherMarket
AnalysisOnline
revenue
share1.00%1.00%1.00%2.00%2.00%3.00%3.00%4.00%4.00%5.00%5.00%99.00%99.00%99.00%98.00%98.00%97.00%97.00%96.00%96.00%95.00%95.00%20172018201920202021202220232024202520262027OfflineRevenue
ShareOnlineRevenue
Share26Sources:Market
Insights
2023Inthe
Toilet
Paper
market,
mobile
revenue
shar
reached
47.0%
in
2022FurtherMarket
AnalysisMobile/desktop
split100.00%100.00%100.00%41.00%100.00%40.00%100.00%44.00%100.00%47.00%100.00%50.00%100.00%52.00%100.00%55.00%100.00%57.00%100.00%59.00%33.00%37.00%67.00%201763.00%201859.00%201960.00%202056.00%202153.00%2
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