版权说明：本文档由用户提供并上传，收益归属内容提供方，若内容存在侵权，请进行举报或认领
文档简介
INDUSTRIES
&
MARKETSeCommerce:
market
data&
analysisMarket
Insights
reportAugust
2023The
Digital
Market
Insights
provide
data
for
a
deepunderstanding
of
theeCommerce
marketIntroductionTheeCommerce
market
hasevolved
fromasimple
alternative
tobrick-and-mortarretail
toashoppingecosystem
thatinvolves
multipledevices
and
store
concepts.Customers
areoffered
numerous
new
approaches
to
shoppingtointegrate
intotheirlives.
Despite
theslowing
of
China’seconomy,
ashiftinpurchasingpowerfrom
theU.S.
and
Europe
to
Chinaand
Southeast
Asiahasbegun,fueled
bythegrowing
number
ofconsumers
gainingaccess
toeCommerce.
Thisdevelopment
isdueto
increasing
purchasingpower
and
internet
penetration,
especially
onmobiledevices.Withthisreport,
we
provide
acomprehensive
overview
of
thestateoftheeCommerce
market
asitis
todayaswell
asaprognosis
with
detailedinformationon
8markets
and
their36
different
market
categories
intheareas
ofElectronics,Fashion,Toys,Hobby
&DIY,
Furniture,Beauty,Health,Personal
&Household
Care,Food,
Beverages,
andMedia.
Inadditionto
allrelevant
market
figures
suchastotalandaverage
revenues
per
userandusernumbers
fortheyears
from
2017
to2027,we
alsogive
detailedinsightsinto
current
trends,key
players,
and
importantbackground
information
on
theeCommerce
market.
Incomparison
toourpreviousreport,
we
haveadded
information
abouttheeffects
of
theRussia-Ukraine
war
inournumbers.2Sources:Market
Insights
2023AgendaMarket
OutlookOverviewMarkets46Electronics4865MarketsizeFashionRussia-UkrainewarimpactKeyplayer
landscapeTrendanalysis9Furniture841218232529323438Toys.
Hobby&DIY101118134153169Beauty,Health,Personal
&Household
CareOnlineshoppingattitudesCross-bordersharesProfitmarginsFoodBeveragesMediaAdvertisingDTCAppendixKeymarketindicatorsMarketstructureProductoverviewAuthor1861972013TheeCommerce
is
divided
into
eight
markets
and
36
market
categoriesOverview:
marketsElectronicsFashionToys,Hobby&DIY
FurnitureBHPH
Care(1)FoodBeveragesMedia••Consumer
Electronics
•
Apparel••••Hobby&StationeryToys&Baby•Living
Room
&Dining
•
Personal
Care••Bread
&Cereal••••HotDrinks•Books,Movies,
Music&GamesRoomProductsHouseholdAppliances••Footwear•••HealthCareNon-Alcoholic
DrinksAlcoholic
DrinksOtherBeverages•••••BedroomConfectionery
&SnacksAccessoriesSports&OutdoorDIY,
Garden
&PetsBeauty
CareHousehold
CareLamps
&LightingKitchen
FurnitureFloor
Covering••VegetablesDairy
Products
&EggsPlastic
&OtherFurniture•andmanymore(2)4Notes:(1)
Beauty,
Health,
Personal&Household
Care
(2)
Also
including
Fruits
&Nuts,
Meat,
Fish&Seafood,
Spreads
&Sweeteners,Oils
&Fats,Sauces
&SpicesMarket
Insights
2023Sources:China
hadthe
largest
global
eCommerce
market
across
all
marketsin
2023Overview:
summary
andkey
takeawaysSummaryElectronicsRetail
was
one
ofthefirstindustriestobedisrupted
bytherise
of
theinternet,
andeCommerce
became
thedriver
of
digitalinnovationforadecade.
Now,
whenlooking
attheeCommerce
landscape,we
see
arelatively
maturemarket
withestablished
playersandaclear
setof
rules.
Butthisimpression
canbemisleading:thedigitaltransformation
is
notyet
over
and,driven
bytheflowof
innovationcoming
fromnumerous
startups
andagrowing
cash
flowfrom
fast-developingAsianeconomies,
is
unlikely
to
ever
come
toahalt.Comparing
thethree
majoreCommerce
markets—theU.S.,China,
andEurope—China
had
thebiggestmarket
in2023
andwill
stayinthelead
through2027.
China’smarket
was
worthUS$1,319
billion
in2023,
with
Electronics
beingthebiggest
market.
Revenues
areexpected
togrow
ataCAGR(1)
of12.17%
upto
2027,
resulting
inrevenues
ofUS$2,088
billion.
Inotherwords,
the
market
inChina
isexpected
toshow
thelargest
growth
rates
ofthethree
major
regions.
IntheU.S.
market,
revenues
ofUS$925.4
billion
were
generated
in2023.
Judgingfrom
theCAGRof
11.22%,
themarket
isexpected
to
exceed
revenues
ofUS$1,416
billion
by2027.
Thethirdbiggest
eCommerce
market
in2023
was
Europe
withrevenues
ofUS$631.9
billion.Anannualgrowth
rateof9.31%
will
lead
to
revenues
of
US$902.3
billion
by2027.•
Largest
eCommerce
market
in2023
worth
US$837.2
billion
worldwide•
Consumer
Electronics
accounted
forover
72%
ofrevenues
inthismarketFashion•Second
largest
eCommerce
market
in2023,
with
revenues
ofUS$768.7
billionworldwide•
China
accountsforthebiggestrevenue
share
of35%Furniture•
Thirdlargest
eCommerce
market
in2023
worth
US$717.7
billion
worldwideToys,Hobby&DIY•Revenues
ofUS$236.0
billion
worldwide
in2023Food•
Oneofthefastest-growing
markets
withUS$330.4
billion
inglobal
revenue
in2023
and
aCAGRof17.06%
upto
2027
worldwide5Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:The
global
eCommerce
revenue
is
expected
to
grow
to
US$5,557.5
billion
by2027Market
size:
revenues
(1/3)Global
eCommerce
revenue
forecast
inbillionUS$5,557.5230.3303.9620.55,178.3217.94,865.2204.4280.314.4%(1)4,190.8193.8259.8566.6526.0566.5357.73,640.2182.6222.1528.3335.43,321.7176.23,322.6181.1415.1495.5318.5190.5431.4274.4802.3158.2172.0330.42,668.6153.11,028.7245.6281.0377.1960.9333.3223.1898.4348.9212.0115.6236.02,051.6174.51,774.098.6268.4116.0717.7837.280.8191.7633.51,450.3111.7668.91,346.7208.5153.764.61,251.488.2179.21,180.7505.075.448.9982.765.646.6142.1
373.9495.4792.7128.1322.1428.1451.1751.6627.1633.22020263.3345.9376.720171,037.420261,103.12027981.92025869.02024759.02021707.32022768.72023511.620182019ElectronicsFashionFurnitureToys,Hobby&DIYBHPHCMediaBeveragesFood6Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:China
andthe
U.S.
are
positioned
to
grow
more
than
Europefrom2023
to
2027Market
size:
revenues
(2/3)Total
eCommerce
revenue
forecast
inbillionUS$+12.2%(1)2,088,243+11.2%(1)1,415,7851,318,713+9.3%(1)925,3622023902,2642027+0.7%(1)631,8692023446,6902023458,9502027202320272027ChinaU.S.EuropeROW(2)202220277Notes:(1)
CAGR:
Compound
Annual
GrowthRate(2)
ROW
:Restofthe
WorldMarket
Insights
2023Sources:In2023,
eCommerce
sales
volumes
will
be
higher
than
the
GDP(1)
of
FranceMarket
size:
revenues
(3/3)eCommerce
market
sizeversusGDP
inbillionUS$+12%+37%6,3485,6454,5474,5514,1072,778eCommerceworldwideGDPFranceeCommerceworldwideGDPIndiaeCommerceworldwideGDPUK2023202720258Notes:(1)
Gross
Domestic
ProductMarket
Insights
2023Sources:For
the
first
time
in
its
long
history,
eCommerce
growth
was
negative
in
2022Russia-Ukraine
war
impact
(1/3)Global
eCommerce
revenue
forecast
inbillionUS$+18.9%GrowthfactorsWeakeningfactors+3.40%oldforecastbeforeNovember20223,951628-7.00%+24.5%3,322+3.50%+30.1%+4.50%2,669+0.03%-6.10%2,052+7.50%3,323-5.50%new
forecastNovember20220.03-0.50%Online
Increased
Friction
COVID-
Inflation
Consumer
Supply-
Recession
Totalshift
consumerreduction(3)
19(4)spending(2)confidence(5)
chain
(Unemploy-issues
ment)2019202020212022e9Notes:(1)
Wealthier
consumer
notmuch
affected
by
macroeconomicdevelopments
(3)
E.g.,
by
biggerinventory,
improving
discovery,individualization,
payment
and
shopping
systems,optimized
logistics
etc.(3)
Lockdowns
andothergovernment
restrictions
that
drive
online
consumption
(4)
Consumer
budget
shift
and
shaken
consumer
confidenceMarket
Insights
2023Sources:The
Russia-Ukraine
war
is
expected
to
cause
severe
pressure
on
both
supplychains
and
consumer
budgets,
and
its
effects
are
likely
to
be
long
termRussia-Ukraine
war
impact
(2/3)Starting
pointExpectedimmediate
impactPossible
long-term
consequences•
Consumer
markets
are
stillrecovering
from
thepandemic-induced
recession.
Spendingon
servicesisstill
subduedcompared
topre-crisis
levels,
andspendingon
physicalconsumer
goods
hasincreased.•
Thewar
will
havelong-term,
severe
consequences:global
growth
coulddecrease
by1to
2percentagepointsascompared
toprewar
forecasts.•
Duetodisruptedcrop
cyclesandincreased
riskperception,
aCOVID-like
V-shape
recovery
of
foodsupplyisnotinthecards,and
there
islikely
to
belong-term
scarring.•
AlthoughRussia
and
Ukraine
makeuponly
around2%
of
globaltrade,they
arekey
suppliersforsomemineral
and
agricultural
commodities,
sothewar
willtrigger
additionalsupplychain
pressures.•
Globally,preexisting
deglobalization
pressures
willlikely
beexacerbated,
with
countries
seeking
ahigherdegree
of
self-reliance
andcompaniesrebalancing
supplychains.•
Fiscal
measures
havestabilized
and
boostedhousehold
incomes,
which
led
to
many
householdshavingexcess
savings.Additionally,lockdowns
andsocial
distancinghaveresulted
inreduced
out-of-home
spendingon
services.•
Energy-intensive
industriesaswell
asindustriesreliant
on
affected
commodities
aremost
exposed.•
Asinclassicrecessions,
themost
affected
areas
willbedurableconsumer
goods
andvehicles,
versusconsumer
staplesand
services.•
Consumers
will
see
theirbudgetssqueezed
byhigherfood
andfuelprices,
which
will
crowd
outother
spending.Discretionary
consumer
goodsspendingwill
bemost
affected.•
Excess
savingsandlimited
supply(supplychainissues)
haveled
toinflationarypressures,
whichwere
originally
expected
to
ease
once
economiesreopened.•
Duetoinflationarypressures,
fiscalstabilizingmeasures
are
expected
tobemore
limited
thanthose
inresponse
to
theCOVID-19
recession.•
Additionally,consumers
will
beaffected
byarecession
inthe
form
ofreduced
incomes.10Sources:Market
Insights
2023What
was
once
spent
on
eCommerceduring
the
pandemic
is
now
beingbudgeted
foroffline,
travel,
and
event
itemsRussia-Ukraine
war
impact
(3/3)Offlinesalesrevenue
of
selected
brandsinbnUS$Global
revenue
of
Travel&Tourisminbn
US$Global
revenue
of
LiveMusic
TicketSales
inbnUS$+46%776717+5%521494491487346+18%17+14%18+358%242413
1515
16452019202020212022201920202021202220202021202211
Notes:An
average
exchange
ratesforrespective
yearhave
been
applied
to
the
findings
fromthe
financial
reportbased
onthe
IRS
websiteMarket
Insights
2023Sources:
Company
Information;The
range
of
marketplaces,
retailers,
anddirect
sellers
is
broad,
due
to
the
highvariety
of
product
categoriesKey
playerlandscape(1/6)Representative
eCommerce
keyplayersbytypeandmarket(1)ElectronicsFashionToys,
Hobby&DIYFurnitureFood12
Notes:Sources:(1)
Key
player
overviewdoes
not
representthe
entire
marketlandscapeMarket
Insights
2023Worldwide,
different
key
players
emerged
that
were
very
successful
with
theirregion-specific
strategiesKey
playerlandscape(2/6)Selected
eCommerce
key
playersbyregion/country
in2022Apioneering
socialcommerceplatform
inChinaThe
world'slargestonlineretailerThelargestonlineretailerinChinaThelargestonlineshoppingmallinJapanAmerica’sleadinghypermarketchainLeadingonline
shoppingplatforminSoutheast
AsiaThemost
valuablecompanyinLatinAmericaAfrica'slargeste-commercecompanyIndia's
biggest
onlinestore13Sources:
Company
informationThe
top
five
stores
are
the
major
contributors
to
the
size
of
the
eCommercemarketKey
playerlandscape(3/6)GMV(1)
andgrowth
ofthetop-20
marketplaces
in2021180%ØUS$141,682
million160%140%120%100%80%60%40%20%0%coupangØ55%50,000100,000150,000200,000250,000300,000350,000400,000450,000500,000550,000600,000GMV
inmillionUS$
in2021T
O
P
6
–
2
0T
O
P
514
Notes:(1)
Gross
Merchandise
VolumeSources:
Company
information,
ecommerceDBInthe
wake
of
the
pandemic-driven
surge
of
activity,
market
capitalizationceased,
and
many
major
players
were
forced
to
reassess
in
2022Key
playerlandscape(4/6)eCommerce
revenue
of
selected
keyplayersinbillionUS$19.6%Market
capsof
selectedkey
playersonthe1st
ofJune
oftherespectiveyear+22.3%0.4%59760010142195772434.8%56515710-56.2%19499820357675782918.9%9749(1)363702535941411494449471243113940-56.4%1089-77.4%-27.9%32837-1.3%34(2)(3)-58.0%-52.4%17286524179177125105
13950392528126113119032531987413940
3434277195(4)195166201920202021202220182019202020212022e15
Notes:Sources:(1)
Rakuten
revenue
fromdomestic
eCommerce(2)
Alibaba
Grouprevenue
fromChina
commerceand
international
commerce(3)
JD.com
revenue
fromJD
Retail(4)
Amazon
revenue
fromonline
stores
and
third-party
sellerservicesMarket
Insights
2023;
Company
information;
YahooFinanceYear-over-year
performance
for
Q1
2022
shows
figures
below
expectations
formost
key
players
in
contrast
to
the
pandemic-induced
growth
seen
in
Q1
2021Key
playerlandscape(5/6)Quarterly
revenue
comparison
ofselectedeCommerce
keyplayersfor
Q12021
andQ12022
YoY(1)239%!OnlineStores:▪
Q1
YoY
-1%▪
Q2
YoY
-0%Third-party
sellerservices:▪
Q1
YoY
–9%▪
Q2
YoY
–13%141%110%75%74%64%51%49%47%46%44%39%36%33%22%22%18%7%5%9%6%7%6%-1%-2%-6%-11%-9%-14%-76%YoY
Q1’
21YoY
Q1’
2216
Notes:Sources:
Company
information;
YahooFinanceThe
broader
eCommerce
ecosystem
is
increasingly
connected,
which
removesfriction
along
the
value
chainKey
playerlandscape(5/5)OverviewofthebroadereCommerce
marketplace
stackFintechD2Cbanking,BuynowpaylaterLendingInsurancetradingLogisticAdvertisingPotentiallylevellingthe
playingfieldbyenablingasset-lightplayerstohavefull-stackcapabilitiesMovingintovertical
searchFintechFocusing
onadvertisingplatformAdvertisingLogisticMarketplacestackCreating
marketplacesSoftwareOwn
ProductOwnProductSoftwareCompeting
directlywithmarketplaces
&eCommerceSoftwaredirectlycompetingSaaS-first
withaddonmarketplacefordoctorswithAmazon’splatform17Sources:
Speedinvest,
Adevinta
Ventures,
dealroom.coOnline
retail
is
shifting
to
mobile
commerce
and
marketplace
distributionTrend
analysis(1/5)Mobile
commerceThedemand
forseamless
mobile
commerce
hasnow
outpaced
theadoption
bythemerchants,
asthetimecustomers
spendon
mobile
devices
is
stillincreasing.
A
significantshareof
social
media
and
news
consumption
hasmoved
tomobile-onlyplatforms,
which
ishighlyrelevant
formarketing
activitiesand
product
placement.
Mobile
wallets
makeshopping
onthegoeven
easier
and
increase
the
amount
and
valueof
mobile
orders.
Merchants
increasingly
understandtheimportance
ofthemobile
customer
experience,
introducing
mobile-optimized
search
and
reducing
thenumberof
clicksto
purchase.
Thisprocess
includesbothoptimizing
web
shopsformobile
devices
anddeveloping
mobile
device
applicationstoincreasecustomer
loyalty.Marketplaces
&SEOeCommerce
requires
ahighlevel
of
expertise
inproductpresentation,
SEO,payments,andcustomer
service.
Therefore,
theadvantagesofmarketplaces
become
increasingly
obvious
formerchants.
Marketplaces
likeeBay
or
Amazon
offer
abroadrangeof
infrastructureservices
and
enjoy
asignificantnumberof
recurring
users.
Some
marketplaces
havealready
becomeprimary
productsearch
engines
and
will
soon
create
anecosystem
of
agencies
thatis
focusingon
marketplace
SEO,productadvertising
andrelated
services.
We
believe
thatmarketplaces
will
become
theideal
choice
forall
productcategories
withproven
winners
interms
of
price
or
productquality,whereas
in
categories
relating
topersonal
styleor
taste,suchasclothingor
interior,
there
will
always
bevariousindependent
players.18Sources:Market
Insights
2023A
simplified
checkout
process
and
convenient
delivery
are
particularly
importantwhen
it
comes
to
shopper
conversion
ratesTrend
analysis(2/5)Simplification
ofcheckout&paymentsSimplifyingthecheckout
process
is
oneof
themost
crucialstepstoreduce
conversion
barriers
andprovide
onlineshopperswith
convenience
duringthepayment
process.
Minimizing
thenumber
ofclickstopurchaseor
usingaone-touch
checkoutsignificantlyreduces
abandoned
cartrates.
Social
loginswith
profiles
or
PayPalaccountssimplifytheprocess
ofpersonal
dataentry
attheinitialstageof
purchasingor
registration.
Google’s
new
“Paywith
Google”
was
designed
toincreasemobile
checkout
speed.
Byusingthispayment
system,
users
haveaccess
to
theirpreviously
used
and
stored
credit
or
debitcards(e.g.,viaGoogle
Play)andcancomplete
theironlinepurchases
quickly.Including
cryptocurrency
alsohasgreat
potentialasitallows
for
fastertransactionswithabroader
customer
reach,especially
sincetransaction
fees
arenottypically
required.DeliveryoptimizationOnlinevs.offline
retail:
Inthecontext
of
multi-/cross-channel
strategies,
itis
notmerely
online-only
players
but
also
traditionalretailers
thatare
developing
strategies
toreduce
inconvenience
while
alsoincreasing
customer
satisfaction
throughtheimprovement
ofthedelivery
process.
Parcel
delivery
boxes
and
exact
delivery
timesfor
working
people,
drone
deliveries
oftime-sensitive
products
suchasmedicines,
as
well
assame-day-delivery
are
onlyafew
of
manyambitiousinnovations
andoptimizations
inthe
area
ofproduct
or
service
delivery.
Key
drivers
of
thisdevelopment
includetraditionallogistics
companies,Amazon,andrisingcompanies
suchasUber
and
Shyp.Traditional
retailers
offerclick
&collect
services
tomeet
the
newcustomer
requirements
and
adoptthemodern
cross-channel
approach.19Sources:Market
Insights
2023Customer
loyalty
bonuses
and
easy
re-ordering
processes
increase
averagerevenues
percustomerTrend
analysis(3/5)Loyalty
&membershipsThemarket
hasreached
astagewhere
differentiation
byprice,product
selection
or
qualityisvery
difficulttoachieve
due
tothestrong
competition.
Therefore,
toincrease
customer
engagement,
purchasefrequency
andbasketsizes,
merchants
aredeveloping
strategies
to
buildstrong
and
loyal
customer
relations.
Asolution
are
membership
programs
thatofferadvantagessuchasshorter
delivery
times,
discount
pricesor
exclusive
products.
Althoughitisnotnew,
Amazon’s
Prime
service
istheultimatebenchmark
here.
However,
competitors
specialized
indifferent
markets
–especially
fashion–havedonetheirhomework,
too.
ThefashionshoppingclubVente-Privee
hasproven
to
beavery
lucrativeconcept.
Thesuccess
ofZalandoZetor
Walmart’s
initiativeShippingPass
underlines
theimportance
of
customer
loyalty
foreCommerce
players.VoiceCommerceProcessing
ofvoice
orders
bysmart
agentslikeSirior
Alexa,is
ontherise.
VoiceCommerce
israrely
suitableforaninitialproduct
search,buthighlyconvenient
forre-ordering
products.
Assuming
thatsmart
agentslearn
fromorder
history,andwillsome
daymaybeeven
beabletomanagealimited
budget,this
development
could
result
inawhole
new
way
formerchants
tointeract
with
customers.20Sources:Market
Insights
2023The
metaverse
is
driving
the
futureof
eCommerce
and
making
the
onlineshopping
experience
more
immersive
and
realTrend
analysis(4/5)MetaverseRapidinnovation
ineCommerce
hasresulted
intheemergence
ofanecosystem
thatreduces
friction
withinthevaluechain.Thismakes
shoppingexperiences
more
immersive,
ubiquitous,and
“phygital.”
TheCOVID-19
pandemic
prompted
moreinvestments
insocial
commerce
andinterconnected
payment
platforms,
twotrendsthatare
taking
thefutureof
eCommercetothenext
level.
Withthelinebetween
thephysical
and
digitalworld
blurringmore
every
day,technologies
suchasblockchain,artificial
intelligence,
augmented
and
virtual
reality,cryptocurrency
payment
platforms,
and
5G
areshapingconsumershoppingintoanincreasingly
seamless
experience
inthe
metaverse.
However,
somewhat
dueto
theserious
healthandsecurity
risksitmightimpose
totheuser,
mass
adoption
ofthistrend
isstillunderdebate.SustainabilityIncreasing
environmental
concerns
are
changing
how
businesses
operate
and
encouraging
themtorethinkold-school
codes
ofconduct.More
customers
are
ready
tocompromise
theircomfort
and
choose
aneco-friendlier
modusoperandi,
e.g.,slowerbut
more
sustainabledeliveries.
Thisshift
toward
conscious
consumption
hasbeen
particularly
noticeable
intheFashionmarket.
Afteranera
offree
returns,
bigsellers
havefinallydecided
tostartchargingfees
forparcel
returns.
Due
to
extrashipping
as
well
aspackagingwaste,
free
returnsproved
nottobeeco-friendly.
Some
retail
leaders,
including
Zara,
and
Nextstartedchargingforreturned
parcels
and
even
creatively
cooperate
on
combinedreturns
programs.
Providing
a“second
life”tothereturned
or
previously
owned
goods
isbecoming
atrendy
topic
givingrise
to
“recommerce.”21Sources:Market
Insights
2023Dropshipping
representsa
"thinking
outside
the
box"
approach
when
it
comesto
modernizing
the
eCommerce
delivery
systemTrend
analysis(5/5)HeadlesscommerceAnew
technological
trend,coined
headless
commerce,
isbeingadopted
byonline
businesses
inorder
todesign
amoreseamless,
customized,
and
competitive
onlineshoppingexperience.
Brandscanoptimize
and
personalize
theirapproaches
forreaching
customers
byseparating
thestorefront
layer
from
theactualeCommerce
platform.
Thiscanbedone
usingamaximum
numberof
interfaces,
suchassmartphones,
smart
speakers,
apps,andsocial
media.
Asaresult,companies
suchasMagento,
Shopify,andSalesforce
cancreate
onlineshoppingexperiences
inamore
flexible,
efficient,andcreative
manner.DropshippingGiven
thehigh
number
ofnew
players
intheeCommerce
market,itisno
surprise
thatnewdelivery
models
keep
emerging.Dropshipping
isanovel
shiftfromthestandard
retail
model.
Itallows
sellers
todirectly
send
products
to
end-customers
afterpurchasingitfrom
awholesaler
or
manufacturer,
ratherthankeeping
theminstock,thusactingasanintermediate
betweenthetwo
parties.Dropshipping
is
anaccessible
andfinanciallyappealingmethod
forsmaller
entities
and
newer
entrepreneurs.Moreover,
ithasgreat
potentialtolower
theenvironmental
footprint
byreducing
emissions
onunnecessary
extra
shipping.22Sources:Market
Insights
2023In2022,
45%
of
online
shoppers
in
the
U.S.
conducted
research
online
whenplanning
a
major
purchaseOnlineshoppingattitudes(1/2)Consumers
agreementwithstatements
regarding
online
shoppingU.S.ChinaWhen
Iplanamajor
purchase,Ialways
dosome
research
on
the
internet
firstCustomer
reviews
on
theinternet
arevery
helpful45%44%43%38%35%Iprefer
topurchasegoods
fromvarious
sellers
throughthesame
onlinemarket
placeIwant
to
see
andtouchanitembefore
Ibuyit32%28%25%21%21%18%18%34%33%When
Iorder
anitem,
Iprefer
express
shippingIusuallymake
major
new
purchasesdirectly
viamy
smartphone
or
tabletWhen
Ibuyanitem,Iwant
to
hold
itinmy
hand
thesame
dayImiss
theshoppingexperience
when
Ishoponline32%25%22%22%Iusuallymanagehabitual/recurrent
orders
directly
viamysmartphone
or
tabletSometimes
Ideliberately
order
more
温馨提示
- 1. 本站所有资源如无特殊说明，都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等，如果需要附件，请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸，网页内容里面会有图纸预览，若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对用户上传分享的文档内容本身不做任何修改或编辑，并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容，请与我们联系，我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
评论
0/150
提交评论