全球美容健康个人护理电子商务行业市场前景及投资研究报告-培训课件外文版2024.5meta拼多多亚马逊淘宝

DIGITAL

&TRENDSBeauty,

Health,

Personal

&Household

Care

eCommerce:market

data

&

analysisMarket

Insights

reportAugust

2023AgendaMarket

NumbersOverviewAppendix36MarketstructureProductoverviewAuthor192024MarketsizeUsernumbers9Averagerevenueper

userKeyplayer

landscapeCompanyprofiles1113152Beauty,

Health,

Personal

&

Household

Care

eCommerceis

divided

into

fourmarketsOverview:

marketsPersonal

CareHealth

CareBeauty

CareHouseholdCare•

HairCare•

NaturalandSyntheticAgents•

Cosmetics•

Dishwashing

Detergents•

LaundryDetergents•

Household

Cleaners•

BathingProducts•

Deodorants•

Oral

Care•

Analgesics(e.g.,aspirin,paracetamol)

•

NaturalCosmetics

(e.g.,makeup

forface,eyes,

and

lipsmadeof

naturalingredients)•

CoughandColdRemedies

(e.g.,Vick’s)•

VitaminsandMinerals•

Specialty

Products

(e.g.,polishes,•

Fragrancesroom

scents,household

insecticides)•

ShavingProducts•

SkinTreatment

Products

(e.g.,acne•

Beauty

Tools

andAccessories

(e.g.,cream)•

PaperTissues

and

Toilet

Paperbrushesandsponges)•

andmanymore(1)3Notes:(1)

Hand

sanitizers,

Nutrition

foodand

dietary

supplements,

Medical

and

health

care

items

forprivate

use,such

as

bandages

and

other

firstaid

items,

condoms,

feminine

hygiene

products,

and

biometric

monitorsMarket

Insights

2023Sources:Online

shoppers

for

Beauty,

Health,

Personal

&

Household

Care

eCommercesave

time

and

avoid

crowded

stores

for

repeat

purchasesOverview:

customer

benefit

andmarket

developmentCustomer

benefitMarket

sizeandfuturedevelopmentBeauty,Health,Personal

&Household

Careis

afast-growing

eCommerce

market,which

offers

customers

more

choices

andlesshassle

thanshoppinginbrick-and-mortar

stores.

Especially

forproducts

thatare

bought

on

aregular

basis,e.g.,toiletries,

online

shoppingprovides

large

customer

benefits.

24/7

opening

hoursandhome

delivery

of

heavy

products

arebecoming

increasingly

attractivetobusyprofessionals

or

parentswho

want

to

avoid

crowded

retail

stores.TheBeauty,Health,Personal

&Household

Caremarket

generates

global

revenuesof

US$377.1

billionin2023.

Personal

Careaccounted

for54%

of

thisrevenue.Together,

thethree

dominating

regional

markets,

theU.S.,China,

andEuroperepresent

around

73%

oftheworld

market.

Theregional

revenue

distributionin2023

isled

byChina

with

revenues

of

US$105.6

billion,followed

bytheU.S.

withrevenues

of

US$93.3

billion.

InEurope,

theUKisbyfarthelargest

market,

followedbyGermany

andFrance.

Amajor

playeris

UK-based

Tesco,

benefiting

fromthecomparably

high

consumer

adoption

of

onlinegrocery

shoppingintheUK.Personal

Carehasskyrocketed

inrecent

years,

asitoffers

awide

selection

ofproducts

and

brandsnot

availableinaround-the-corner

shopsand

competitiveprices

combined

with

inspirationalcontent.Europe

and

theU.S.will

see

CAGRs(1)

ofaround

11%

between

2023

and

2027,

withmore

and

more

traditional

supermarket

chainsdeveloping

advanced

multichannelconcepts,

including

click&collect

and

similar

pre-ordering

services.

China

will

growwith

aCAGRof

9.69%

between

2023

and

2027.4Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Online-to-offline

strategies

are

expected

to

boost

revenuesOverview:

assumptionsandtrendsAssumptionsTrendsTheearly

Beauty,

Health,Personal

&Household

CareeCommerce

market

wasTheonlineFood

&Personal

Caremarket

isseen

as

oneof

themost

attractivefocused

onspecialties

and/orexclusive

products,e.g.,

supercosmetics

thatare

not

growth

areas

intheeCommerce

space.

Themarket

isstillinanearly

stageofpartof

the

traditionalrange

ofproducts

inlocal

supermarkets.

Inthefuture,webelieve

thatonline

orders

will

increasingly

substituteofflineretail

purchases

ofeveryday

products,but

compared

totheoffline

salesvolume

inlarge

retail

chains,Beauty,Health,Personal

&Household

Carewill

remain

weaker

thanothereCommerce

categories.development,

even

thoughearly

players

started

theironlinebusinesses

severalyears

agoand

many

hugetraditional

retailers

havefollowed

theirexample.Great

potentialcomes

from

automated

or

semi-automated

purchases

ofeverydayproducts

throughsubscription-based

purchases,adhocorders

viavoiceCommerceapplications,e.g.,Amazon

Alexa.Decentralized

logisticsanddelivery

structures

will

bebuiltbyagrowing

numberofrelevant

vendors

andbycross-sectoral

partnerships.

Traditional

delivery

servicesareimproving

theircapabilitiesinsolving

the“last-mile”

problem.

Asthetransformation

of

traditionalsupermarkets

requires

enormous

investments

interms

of

logisticsinfrastructure,

we

believe

thatonly

afew

vendors

will

compete

inthisfield,and

themajority

of

revenues

inthismarket

will

come

from

hugecorporations

instead

ofsmall,innovative

startup

companies.Anevolving

startup

landscape,e.g.,theBerlin-based

IPO-candidateHelloFreshselling

meal-cooking

packages

and

weekly

grocery

supplyinabox,mightwin

loyalcustomers

byresponding

to

boththetrendsofcustomization

andmindfuleating.Amazon’s

recent

acquisitionof

Whole

Foods

shows

thatbrick-and-mortar

shoppingisnot

likely

tobecome

extinct

atall.

Itrather

givesonline

merchantsanopportunityfornew

andlast-mile

delivery:

fromclick-and-collect

and

online-to-offlinecommerce

to

decentralized

warehouses

thatwork

asalogisticshubforautonomous

delivery

solutions,which

are

indevelopment

bysome

major

players.5Sources:Market

Insights

2023Beauty,

Health,

Personal

&

Household

Care

eCommerce

shows

average

growthrates

of

14.5%

per

yearMarket

sizes:

globalGlobal

revenue

forecast

inbillionUS$566.5528.3495.574.685.980.0+14.5%(1)431.465.6122.666.5377.157.9112.162.3348.953.7103.958.7333.383.951.751.052.441.0268.442.068.045.759.442.535.433.8208.531.1179.225.623.927.2146.619.223.815.2291.52027273.92026258.42025230.119.9

19.3205.52023188.82021193.32022157.32020126.22019110.5201892.220172024Personal

CareBeauty

CareHousehold

CareHealth

Care6Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:China

has

the

world’s

biggest

Beauty,

Health,

Personal

&

Household

CareeCommerce

witha

projected

revenue

of

US$152.9

billion

by

2027Market

size:

regional

comparison

(1/2)Revenue

forecast

inbillionUS$+11.6%(1)+9.7%(1)152.914.4144.616.0+10.3%(1)26.7115.516.1105.610.519.127.125.393.311.014.278.011.09.653.218.016.89.432.812.076.267.258.653.548.0202343.220232027202320272027ChinaU.S.EuropePersonal

CareHousehold

CareHealth

CareBeauty

Care7Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenues

of

US$14.9

billion,

the

UK

had

the

biggest

market

among

the

EUtop

five

in

2023Market

size:

regional

comparison

(2/2)Revenue

forecast

inbillionUS$+9%(1)+8%(1)21.0+9%(1)19.62.02.42.44.916.12.714.9+12%(1)14.31.92.52.91.42.41.71.71.51.711.31.9+9%(1)9.91.61.51.01.32.78.76.21.46.1

0.70.83.5

1.00.40.60.611.711.80.9

0.84.39.29.67.20.75.43.72.82023202720232027202320272023202720232027UKGermanyFranceItalySpainPersonal

CareHousehold

CareBeauty

CareHealth

Care8Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:By

2027,

most

online

buyers

of

Beauty,

Health,

Personal

&

Household

Careproducts

will

live

in

ChinaUser

numbers:

regional

comparison

(1/2)Numberofusersforecast

inmillions+8%(1)1,618.9262.91,169.4189.9429.0442.8+5%(1)309.8319.8732.3118.4193.2609.498.6160.8+3%(1)321.781.7105.52027280.973.7199.4221.3202743.771.450.1166.0183.9484.32027349.8202384.492.120232023ChinaEuropeU.S.Beauty

CareHealth

CarePersonal

CareHousehold

Care9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Germany

showed

the

strongest

demand

for

online

Beauty,

Health,

Personal

&Household

Care

within

Europe

in

2023User

numbers:

regional

comparison

(2/2)Numberofusersforecast

inmillions+3%(1)+4%(1)88.314.382.213.377.112.5+3%(1)+6%(1)71.111.5+3%(1)23.424.155.49.055.69.021.822.549.28.013.020.421.118.819.444.339.17.234.614.715.116.6202714.715.216.620276.45.69.211.712.113.210.410.711.713.414.720239.510.426.424.623.121.32023202720232027202320232027GermanyUKFranceItalySpainBeauty

CareHealth

CarePersonal

CareHousehold

Care10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Out

of

the

three

major

regions,

buyers

in

the

U.S.

spend

the

most

on

Beauty,Health,

Personal

&

Household

Care

eCommerceAverage

revenue

per

user:

regional

comparison

(1/2)Averagerevenue

peruserforecast

inUS$161206666040552023202720232023229108121160833320U.S.China221100943652Europe3415541,13920272027227469136131Personal

CareHousehold

CareHealth

CareBeauty

Care11Sources:Market

Insights

2023The

average

spending

on

products

in

the

Beauty,Health,

Personal

&

HouseholdCare

eCommerce

among

the

EU

top

five

is

the

highest

in

the

UKAverage

revenue

per

user:

regional

comparison

(2/2)Averagerevenue

peruserforecast

inUS$127775442130104202320272023202720232027343161945585813071911388888202127UKFranceSpain7448113523322168844478769131647710220232023202749712112899133220Germany2027Italy270699482Health

CarePersonal

CareHousehold

CareBeauty

Care12Sources:Market

Insights

2023The

top

six

European

countries

account

for

68%

of

Beauty,Health,

Personal

&Household

Care

eCommercein

EuropeKey

playerlandscape(1/2)eCommerce

BHPHC(1)

revenues

inEurope

in2023The

biggestspecializedshopsinthetopsixcountriesNorwayDenmark

AustriaFinlandSwedenSwitzerland0.7%0.9%1.7%2.4%SpainOthers1.5%1.6%5.5%25.1%Italy8.0%14.7%France18.9%UnitedKingdom18.8%Germany13

Notes:Sources:(1)

Beauty,

Health,

Personal&Household

CareMarket

Insights

2023,

eCommerceDB.comTesco

is

the

leading

online

shop

specializing

in

Beauty,

Health,

Personal

&Household

Care

eCommerceKey

playerlandscape(2/2)Biggestonline

shopsper

country

with

Beauty,Health,Personal

&Household

Care

as

amain

productcategory

inselectedcountriesin2021

US

eCommercenetsales:

US$2.71

billion

globaleCommercenetsales:

US$8.45

billionDocmorris.de

globaleCommercenetsales:

US$0.93

billion14Sources:

Company

information,

eCommerceDB.comDocmorris.de

is

the

biggest

online

playerin

the

German

marketspecializing

inPersonal

CareCompany

profiles:

DocMorrisKeyfactsProduct:

docmorris.deGMV(1):

US$1.13

billion(2021)CAGR(2):70.7%

(2020

to2021)Docmorris.de

operated

by

DocMorris

N.V.,

isanonlinestore

withnationallyfocused

sales.

ItseCommerce

net

salesare

generated

almost

entirely

inGermany.Withregard

to

theproductrange,

docmorris.de

achieves

thegreatest

partof

itseCommerce

net

salesinthecategories

Beauty,Health,Personal

&Household

Care.Italsooffers

products

fromtheToys,Hobby

&DIY

category.

Theonlinestore

waslaunchedin2000.Global

net

Sales:US$0.93

billion(2021)

Employees:

>600

(2021)Founded:

2000Headquarters:

Heerlen,NetherlandsCountrieswith

separate

DocMorris

retail

websitesDocMorris’

digital

strategyAfterasuccessful

marketing

campaign,

DocMorris

isnow

the

pillarforacommunicative

positioning

asahealthcare

platform.

Littlebylittle,

DocMorris

istryingtoget

outoftheeCommerce

competition

and

isinstead

focusing

onaplatformeconomy-based

integration

intothe

healthcare

system.

Furthermore,DocMorris

is

concentrating

on

moving

on

itsD-A-CH

market

positioning.

Theiroverall

aim

is

to

handlehealth

respective

issues

online,suchas

onlinedoctorappointments.

Every

patientshouldbeableto

establish

theirown

journey

tobetterhealth.15

Notes:(1)

Gross

Merchandise

Volume

(2)

CAGR:

Compound

Annual

GrowthRateSources:

Company

information,

eCommerceDB.comT

is

the

biggest

specialized

player

in

the

UK

marketCompany

profiles:

TescoKeyfactsProduct:

Revenue:

US$84.39

billion(2021)Global

net

Sales:US$8.4

billion(2021)Founded:

2000CAGR(1):13.6%

(2020

to2021)Employees:

354,744

(2021)T,

operated

byTesco

Plc,isanonlinestore

withnationally

focused

sales.ItseCommerce

net

salesare

generated

almost

entirely

inthe

United

Kingdom.

Withregard

to

theproductrange,

is

anall-around

onlinestore,

withproductson

offerthatcover

different

categories,

suchasBeauty,

Health,Personal

&Household

Care,

Toys,Hobby

&DIY,andElectronics.

Theonline

store

was

launchedin2000.Headquarters:

Welwyn

GardenCity,UKCountrieswith

separate

Tescoretail

websitesTesco’sdigital

strategyTesco

aimsforafour-pillar

marketing

strategy

consisting

out

ofproduct,price,place,andpromotion.

Ithasbeen

constantlyexpandingitsvariety

ofproducts

andhaseven

established

itsown

brandsacross

several

categories.

Thanksto

anefficient

supplychainnetwork,

Tesco

canmake

useofeconomics

of

scaleandofferproducts

atthe

lowest

price

possible.

Itaimstoestablish

itselfacross

theglobe

andhaseven

created

superstores

thatsell

various

non-food

products.

Tesco’s

mainstrategy

is

to

attractcustomers

byoffering

productsatthelowest

pricepossible,which

requires

the

extensive

useof

printand

media

advertising.16

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Company

information,

eCommerceDB.comSephora

is

a

leading

Beauty

Care

eCommerce

marketplace

in

EuropeCompany

profiles:

SephoraKeyfactsProduct:

USnet

Sales:US$2.71

billion(2021)Founded:

1969Employees:

11,000

(2021)Sephora

isaFrench

retailer

focused

onbeauty

and

personal

care

products.

Itsproducts

includecosmetics,

haircare,

skincare,

and

fragrance,

and

featureapproximately

340

brandsaswell

asitsown

privatelabel,Sephora

Collection.Sephora

was

launchedinParis

in1970

and

was

later

acquired

byDominiqueMandonnaudin1993,

whomerged

itwith

hisown

perfume

chain.Sephora

isfamousforits“assistedself-service”

sales

experience,

where

itscustomers

cantestproducts

inanyoftheretail

locations

before

purchasingthem.Headquarters:

Paris,

FranceCountrieswith

separate

Sephora

retail

websitesSephora’s

digital

strategySephora

hasexecuted

alot

ofdigitalinnovationsthatwere

nicely

integrated

intothe

market

inwhich

itoperates.

Themost

populardigital

innovation

is

theirVirtualArtistapp

released

in2016.

Availablebothin-store

andonmobile,

the

appallowsusers

to

try

onmakeup

(without

havingtoapplytheproductitself)

byusingaugmented

reality

and

ModiFace’s

technological

advances.

Additionally,Sephorahaslaunchedother

similar

productssuchas

SkincareIQ(aquizthathelpscustomers

find

therightskincare

routinefor

themselves)

and

ColorIQ

(which

helpsfind

therightfoundation/concealer

foranyskintone).17

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Company

information,

eCommerceDB.com,

zippiaAgendaMarket

NumbersOverviewAppendix36MarketstructureProductoverviewAuthor192024MarketsizeUsernumbers9Averagerevenueper

userKeyplayer

landscapeCompanyprofiles11131518Beauty,

Health,

Personal

&

Household

Care

eCommerce

market

structureMarket

structure(6/11)marketSub-marketsPersonal

CareOut-of-scopePersonal

Careincludestheonlinesaleof

products

related

to

personal

cleansing,body

care,

eye

care,

haircare,

oral

care,

andskin.OtherPersonal

Care

includestools

suchasrazors,

epilators,

respiratory

care,

sexual

healthproducts,foot

care,earcare,

sleeping

aids,as

well

asmassage

andrelaxation

items.

Allmonetaryfiguresrefer

totheannualgross

revenue

anddonot

factorinshippingcosts.Professional

products

and

servicesHealth

CareHealth

Careincludesthe

sale

ofover-the-counter

(OTC)pharmaceutical

products,which

canbepurchased

without

amedical

prescription,

viaadigitalchannel.Besides

medicines,

nutritionfood,dietary

supplements,

andmedical

productsforprivateuseare

alsoincluded.Allmonetary

figuresrefer

to

theannual

grossrevenue

anddonotfactorinshippingcosts.Prescription

medicines,

homeopathicremediesBeauty,Health,Personal

&HouseholdCareBeauty

CareHouseholdCareBeauty

Carecovers

theonlinesaleof

naturaland

syntheticcosmetics

(e.g.,makeup

items

foreyes,

lips,nails,etc.)

and

fragrances

(e.g.,perfumes).

OtherBeauty

Careincludestools

and

accessories

suchasbrushesandsponges.

Allmonetary

figures

refer

to

the

annualgross

revenue

and

donotfactorinshippingcosts.Skincare,

facialcleansing

products,professional

products

and

services,room

scents,deodorantsHousehold

Care

includestheonlinesale

ofcleaning

products

forprivatehouseholds,

suchas

surfacecleaners,

dishwashing

detergents,

household

paper,laundrycare

products,papertissues,toilet

paper,polishes,

rooms

scents,

andinsecticides.

Allmonetary

figuresrefer

to

theannualgross

revenue

anddonotfactorinshipping

costs.Cleaningequipment

(e.g.,mops

orcleaning

cloths),cleaning

services(laundryservices,

house

cleaning),professional

products

forbulkconsumers

(B2B)19Sources:Market

Insights

2023MARKET

INSIGHTSMarket

Insights

–

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insightsGainabetterunderstandingofmarketsacross190+

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