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INDUSTRIES
&
MARKETSPolishes,
Room
Scents
&
Insecticides:market
data
&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567ProductOverviewAuthor1819MarketDefinitionKeyTakeawaysMarket
NumbersRevenue9121516AverageRevenue
per
CapitaOnlineRevenueShareMobile/DesktopSplit2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
Polishes,
Room
Scents
&
Insecticides
market
is
a
fast
growing
marketOverview:
SummarySummaryConsumers’
awareness
when
purchasingeveryday
products
hasincreased
inrecent
years.
Price
and
brandsare
taking
abackseat
andsustainability
isbecoming
anincreasingly
important
topicforconsumers.
Evenifconventionalcleaning
agentsarethecheaper
alternative,
more
andmore
consumers
arechoosing
to
usecleaning
agentsthatareless
harmfultonatureand
humans.Sustainability
not
only
includesmore
environmentally
friendly
and
degradableingredients;
packagingisalsoakey
issue.
Attitudes
towards
plasticusageandrecycling
havechangedandarebecoming
more
important
toconsumers.Products
thatfocusonsustainabilityhaverecently
developed
fromanicheproduct
to
atopseller.5Sources:Market
Insights
2023Polishes,
Room
Scents
&
Insecticides
is
an
important
part
of
the
Home
&Laundry
Care
marketOverview:
Market
DefinitionMarket
definitionThepolishes,
room
scents
and
insecticides
market
issmall,aggregatingseveralspecialtycleaning
products
fornarrowly
definednicheuses.
Themarket
includespolishes
forshoes,
floor,
furnitureor
coach
care,
along
with
room
deodorantsandhousehold
insecticides.
Onlyretailsales
to
private
consumers
(B2C)
areincluded;industrialvariantsofthementioned
product
groups(B2B
sales)
are
notcovered.Thepolishes,
room
scents
and
insecticides
page
provides
market
insightsandexamines
changesinrevenue
trends,users,andaverage
revenue
peruser.
Saleschanneldata
isalsodisplayed.
Thesales
channelprovides
theratiobetweenonlineandofflinepurchases
and
thecomparison
between
purchasesmadeviamobile
anddesktop
devices.
Themarket
dataonlycovers
theB2Cmarket,
andrevenue
isestimated
based
on
where
thetransactionoccurs.
Detailed
definitionsandexplanations
foreach
market
canbe
foundon
the
corresponding
pages.6Sources:Market
Insights
2023Polishes,
Room
Scents
&
Insecticides
accounted
for12.97%
of
the
Home
&Laundry
Care
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
inthepolishes,
room
scents
&insecticides
market
amountstoUS$25.55bn
in2023.
The
market
isexpected
togrow
annually
by
5.12%
(CAGR2023-2028).Thissegment
includes:Thissegment
excludes:•Polishes
(e.g.
forfloor,
furnitureorcoach
andshoecare)•Professional
productsfor
bulkconsumers
(B2B;
e.g.
agriculturalinsecticides)Inglobalcomparison,
most
revenue
isgenerated
inthe
United
States(US$4,596.00m
in2023).•Room
scentsor
deodorants•Household
insecticidesInrelation
to
totalpopulation
figures,per
person
revenues
of
US$3.33
aregenerated
in2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersPolishes,
Room
Scents
&
Insecticides
revenue
are
estimated
to
increase
at
aCAGR(1)
of
4.5%
from
2018
to
2028Market
Size:
GlobalRevenue
inbillionUS$32.830.6+4.5%(1)29.428.226.925.623.823.422.321.421.1201820192020202120222023202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$8.6bn,
Asia
is
the
biggest
market
among
selected
regions,
in2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+6.3%(1)12.4+4.7%(1)+4.4%(1)8.98.67.56.7+10.9%(1)5.83.8+4.4%(1)2.00.20.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$4.2bn,
United
States
is
the
biggest
market
amongselectedcountries,
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+3.9%(1)5.44.3+3.3%(1)2.62.1+5.2%(1)+2.6%(1)+3.1%(1)1.11.00.90.80.70.62022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Polishes,
Room
Scents
&
Insecticides
average
revenue
per
capita
are
estimatedto
increase
at
a
CAGR(1)
of
3.6%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$4.1+3.6%(1)3.93.73.63.53.33.13.13.02.92.92018201920202021202220232024202520262027202812
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$6.9,
Europe
is
the
biggest
market
amongselected
regions,
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+4.4%(1)+4.0%(1)+3.6%(1)8.98.57.86.96.76.3+8.4%(1)+5.6%(1)2.72.71.91.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023France
has
the
highest
average
revenue
per
capita
amongthe
selectedcountries
with
US$13.1Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+4.9%(1)+3.4%(1)+2.5%(1)15.615.415.213.112.611.7+3.2%(1)8.77.2+3.4%(1)1.81.52022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Inthe
Polishes,
Room
Scents
&
Insecticides
market
Room
Scents
&
InsecticidesOnline
Revenue
‘s
share
reached
7%
in
2022SalesChannels
(1/2)Online
revenue
share100.0%100.0%100.0%100.0%100.0%100.0%92.5%7.5%100.0%100.0%100.0%100.0%89.4%89.1%88.6%91.1%93.8%93.0%95.5%94.6%96.1%10.6%202510.9%202611.4%20278.9%20246.2%20217.0%20224.5%20195.4%20203.9%20182023OnlineOffline15Sources:Market
Insights
2023Inthe
Polishes,
Room
Scents
&
Insecticides
market,
mobile
online
revenue
sharereached
49%
in
2022SalesChannels
(2/2)Mobile/desktop
split100%58%100%57%100%55%100%54%100%51%100%49%100%47%100%45%100%43%100%42%59%57%55%53%51%49%46%45%42%43%2018201920202021202220232024202520262027MobileDesktop16Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries&r
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