全球自行车行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSBicycles:

market

data

&

analysisMarket

Insights

reportNovember2023Table

of

ContentsOverviewAppendixSummary5678MethodologyProductOverviewAuthor323334MarketDefinitionKeyTakeawaysTrendAnalysisMarket

NumbersRevenue11151628SalesAveragePriceElectricBicycleShare2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/3CHAPTER

1OverviewRiding

the

green

wave:

Bicycles

are

at

the

forefront

of

sustainable

mobilitySummarySummaryInaworld

increasingly

characterized

byenvironmental

consciousness

andthepursuitofefficient

transportation,bicycles

continuetostand

asatime-tested

andenduring

mode

oftravel

thatiseco-friendly,

efficient,

and

healthy.ensuring

thecontinuedappeal

ofbicycles.TheBicycles

market

is

nothomogenous

across

regions.

Whereas

Europe

boastsanestablished

cycling

cultureand

infrastructure,

countries

suchasChinahavewitnessed

abooming

market

fore-bikes,

and

North

America

hasbeen

investingmore

and

more

inbicycle-friendly

initiatives.Different

regions

present

uniquegrowth

opportunities

and

challenges.Theadventof

electric

bicycles,

or

e-bikes,

isrevolutionizing

theBicycles

market.

E-bikesoffer

pedal-assist

and

electric

propulsion,

makingcycling

more

accessible

toabroader

audience

and

providing

anenvironmentally

friendly

alternative

totraditionalvehicles

forcommuting

and

recreation.

TheBicycles

market

isnotconfined

toasingularmodel;

itboastsavariety

of

typessuchasroad

bicycles,mountainbikes,

hybridbicycles,

and

electric

bicycles.

Digitalization

isalsoleavingitsmark

on

the

bicycles

industryandtransforming

theway

people

experiencecycling.

Features

suchasGPSnavigation

and

fitnesstrackingappsenhanceconvenience

and

theoverall

cycling

experience.Duringthepasttwoyears,

theCOVID-19

pandemictriggered

abicycle

salesboomaround

theglobe.

Lockdowns

and

anincreased

appetiteforoutdoor

physicalactivitysubstantiallyboosted

thedemand

forbicycles.

Nevertheless,

itisexpectedthatthemarket

will

undergoaphaseof

stabilizationmoving

forward.Ascycling

infrastructurecontinuestoexpandandproductofferings

become

morediverse,

bicycles

stand

togain

prominence

asasustainableand

practical

choiceforbothcommuters

and

fitnessenthusiaststhatprovide

aharmonious

balanceof

convenience,

sustainability,andhealthontwo

wheels.Inorder

tomaintainand

improve

theefficiency

and

safety

of

bicycletravel,

asignificantinvestment

initsinfrastructurewill

beessential.

Meeting

theevolvingdemandsof

cyclistsforcomfortable,

convenient,

andsafetravel

is

pivotalfor5Sources:Market

Insights

2023Electric

bicycles

are

a

pivotal

component

of

the

Bicycles

marketMarket

DefinitionMarket

DefinitionTheBicycles

market

comprises

thenumberof

bicycles

sold,theaverage

pricepaidperbicycle,

revenue,

and

revenue

growth

asthekey

performance

indicators.Revenue

is

derived

astheproductoftheaverage

priceper

bicycletimes

thenumberof

bicycles

purchased.

Inrecent

years,

different

renting

models

havebeen

established

suchasbikesharing,which

allows

bicycles

to

berented

foradefined

period

inexchange

forafee.

These

rented

bikesare

notincludedinthismarket

definition.

Onlybikesthatwere

purchased

forownership

arecovered.Revenues

areshown

including

VAT.

Themarket

only

displaysB2C

revenues,hence

B2B

and

B2G

revenues

arenotincluded.TheBicycles

market

covers

alltypesof

bicycles

including

road

andracingbicycles,off-road

bicycles,

special

purpose

bicycles,

electric

bicycles,

andhybridbicycles.However,

motorcycles,

scooters,

mopeds,

secondhand

bicycles,

aswell

asbikespurchased

bybike-sharing

services

are

notincluded.6Sources:Market

Insights

2023Bicycles

embody

both

a

lifestyle

and

a

commitment

to

sustainabilityKey

TakeawaysKeyTakeawaysInscopeOutof

scopeRevenue

intheBicycles

market

is

projected

toreach

US$67.35bn

in2023.Thismarket

includes:•

New

bicycle

salesThismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2023-2028)

of

1.85%,resulting

inaprojected

market

volume

of

US$73.82bn

by2028.•

Salesof

bicycleaccessories

andsparepartsBicycles

market

unitsalesare

expected

toreach

138.30m

bicyclesin2028.•

Road

andracingbicycles

suchascruiser,

standard,gravel

road-,touring-,

and

fixed-gear

bikesSalesof

secondhand

bicycles,

bike-sharingbicycles,

rented

bicyclesThevolume-weighted

average

priceof

the

Bicycles

market

in2023

isexpected

toamount

to

US$480.••Off-road

bicyclessuchas

mountainbikesandcyclocross

bikesMotorcycles,

scooters,

mopedsInglobalcomparison,

most

revenue

will

begenerated

inChina(US$10,400m

in2023).••

Special

purpose

bicycles

suchasfolding-,BMX-,

recumbent-,

cargo,andkid’sbikes•

Electrical

and

hybridbicycles7Sources:Market

Insights

2023COVID-19

fuelled

bicycle

sales

worldwideTrend

Analysis(1/2)COVID-19

PandemicTheCOVID-19

pandemicinstigatedaprofound

transformation

withinthebicycleindustry.Lockdowns

andsocial

distancingmeasures

spurred

the

demand

forbicycles

aspeople

sought

safeand

healthy

transportation

alternatives.

Commutersembraced

cyclingas

ameanstoavoidcrowded

public

transit,andthedesire

foroutdoor

exercise

led

toaboom

insales.

Thepandemic

underscored

thebicycle's

role

asaneco-friendly,

efficient,

and

health-promoting

mode

of

transportation,therebypositioning

itforacontinued

influentialrole

inapost-pandemic

world.FocusonBicycleInfrastructuresInvestments

incycling

lanes,dedicated

paths,

andbike-sharing

programs

havecreated

asafer

and

more

accessibleenvironment

forcyclists.

Thisincreased

safety

and

convenience

haveencouraged

more

people

to

embrace

bicycles

asamodeof

transportation

and

contributed

torising

bicyclesales.

Thetransformation

ofthebicycleinfrastructure

inEurope,bolsteredbyinitiativessuchastheEuropean

Union'sUrban

Mobility

Framework

(UMF),hasbeen

instrumental

inshapingthe

bicycleindustry.Looking

aheadwe

anticipatethatasmore

countries

worldwide

explore

comparable

policies

andinvestments

inbicycle

infrastructure,thepopularityandusageofbicycles

could

experience

futurebenefits.8Sources:researchIncentives

and

e-bikes

are

reshaping

the

popularity

of

biking

in

EuropeTrend

Analysis(2/2)GovernmentIncentivesGovernments

worldwide

are

increasingly

introducing

incentives,

subsidies,andfiscaladvantagesto

encourage

bicycle

usageandreduce

carbon

emissions.

Europe,

inparticular,hasbeen

atrailblazer

inthese

efforts

with

nearly

300

bicycletaxandpurchaseincentive

schemes

across

thecontinent.

Operating

atnational,regional,

andlocal

levels,

theseincentives

makecycling

anattractiveoption

forreducing

caruse.

Thenumberof

suchschemes

hassignificantlyrisen

since2019,

and

thistrendisexpected

to

inspire

more

governments

worldwide

tofollow

suitinpromoting

cycling

asavitalsolution

forenvironmentalconcerns

and

sustainableurbanmobility.E-BikesTherise

ofe-bikes

hasbroughtaboutatransformative

shiftinthecycling

industry.Byexpanding

accessibility,

enhancingcommuting

capabilities,and

havingapositive

influenceon

healthand

urbaninfrastructure,

e-bikes

havebecome

anew

andgrowing

segment

ofthebicycleindustry.Despite

theirhigherprice

pointcompared

to

traditional

bicycles,

e-bikes

playasignificantrole

indrivingbicycle

revenue,

particularly

inEuropean

countries.

Recent

trendsincountries

suchastheNetherlands

and

Germany

show

e-bikes

surpassingthepopularityof

theirnon-electric

counterparts.9Sources:researchCHAPTER

2Market

NumbersItis

estimated

that

revenue

in

the

Bicycles

market

will

increase

at

a

CAGR(1)

of9.6%

from2015

to

2028RevenueRevenue

forecast

inbillionUS$+9.6%(1)73.872.871.770.569.267.465.661.456.339.732.830.124.522.52015201620172018201920202021202220232024202520262027202811

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

a

revenue

of

US$33.95

billion,

Europe

had

the

biggest

market

amongselected

regions

in

2022Revenue:

Regional

Comparison

(1/3)Revenue

forecast

inbillionUS$+1.4%(1)36.8833.95+2.0%(1)+3.5%(1)20.217.914.812.1+2.2%(1)+4.2%(1)1.31.50.30.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

a

revenue

of

US$10.3

billion,

China

had

the

biggest

market

among

selectedcountries

in

2022Revenue:

Regional

Comparison

(2/3)Revenue

forecast

inbillionUS$+1.1%(1)+0.2%(1)11.010.38.78.8+5.7%(1)-0.4%(1)+0.8%(1)3.92.82.82.82.52.42022202820222028202220282022202820222028ChinaFranceJapanGermanyIndia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Estimates

show

that

in

the

United

States,

revenue

in

the

Bicycles

market

willincrease

at

CAGR(1)

of

4%from2022

to

2028Revenue:

Regional

Comparison

(3/3)Revenue

forecast

inbillionUS$+4.0%(1)10.38.1-0.1%(1)+0.1%(1)+2.6%(1)+2.2%(1)1.81.81.51.51.41.31.21.22022202820222028202220282022202820222028United

KingdomNetherlandsUnitedStatesBrazilAustralia14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Itis

estimated

that

unit

sales

in

the

Bicycles

market

will

increase

at

a

CAGR(1)

of1.5%

from2015

to

2028SalesSales

forecast

inmillion

units+1.5%(1)143.8144.4139.8139.5140.0139.9139.2138.7138.3128.1120.4117.2114.3113.32015201620172018201920202021202220232024202520262027202815

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Estimates

indicate

that

the

average

price

of

bicycles

will

increase

at

a

CAGR(1)

of7.8%

from2015

to

2028Average

PriceAveragepriceforecast

inUS$6005004003002001000+7.8%(1)470.0530.0520.0510.0500.0490.0480.0430.0390.0310.0280.02018250.02017220.02016200.02015201920202021202220232024202520262027202816

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023InAfrica,

estimates

indicate

that

unit

sales

in

the

Bicycles

market

will

increase

ata

CAGR(1)

of

2.2%

from

2015

to

2028AfricaSales

forecast

inmillion

units

andaverage

priceforecast

inUS$+2.2%(1)3.53.02.52.01.51.00.50.0200150100503.293.222.982.961132.941182.921242.901302.881362.861432.802.16792.08832.01851.94811071019193020152016201720182019202020212022202320242025202620272028PriceUnitSales17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023InAsia,

estimates

indicate

that

unit

sales

in

the

Bicycles

market

will

increase

at

aCAGR(1)

of

2.1%

from

2015

to

2028AsiaSales

forecast

inmillion

units

andaverage

priceforecast

inUS$+2.1%(1)908070605040302010030081.0780.1680.0179.6922979.6723579.5224079.1524678.8425178.5625775.322502001501005068.2666.3215360.2959.74225226224178130116117020152016201720182019202020212022202320242025202620272028PriceUnitSales18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023InEurope,

estimates

indicate

that

unit

sales

in

the

Bicycles

market

will

decreaseat

a

CAGR(1)

of

0.2%

from2015

to

2028EuropeSales

forecast

inmillion

units

andaverage

priceforecast

inUS$-0.2%(1)302520151052,00027.2027.391,15224.831,36724.731,40124.951,42424.691,45524.5724.391,48924.2624.1324.111,52223.821,54823.2622.241,5001,00050001,006202080471969049341302015201620172018201920212022202320242025202620272028PriceUnitSales19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Inthe

Americas,

estimates

indicate

that

unit

sales

in

the

Bicycles

market

willincrease

at

a

CAGR(1)

of

1.6%

from2015

to

2028AmericasSales

forecast

inmillion

units

andaverage

priceforecast

inUS$+1.6%(1)3530252015105600500400300200100031.7831.3246131.4647231.1244131.1945130.8443030.2432430.3230.4541826.2925.7125.9524.2824.46399294243217202194189020152016201720182019202020212022202320242025202620272028PriceUnitSales20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023InAustralia

&

Oceania,

estimates

indicate

that

unit

sales

in

the

Bicycles

marketwill

increase

at

a

CAGR(1)

of

0.05%

from2015

to

2028Australia&OceaniaSales

forecast

inmillion

units

andaverage

priceforecast

inUS$+0.05%(1)2.22.01.81.61.41.21.00.80.60.40.20.01,6001,4001,2001,0008002.031.861.657941.638371.628631.608891.599121.579361.569601.551.481.431.401.31739600615400462353200302227238020152016201720182019202020212022202320242025202620272028PriceUnitSales21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

80

million

units

in

2022,

Asia

recorded

the

highest

number

of

sales

in

theBicycle

market

among

selected

regionsSales:

Regional

Comparison

(1/3)Sales

forecast

inmillion

units-0.3%(1)80.078.6+0.6%(1)-0.7%(1)31.530.324.823.8-0.7%(1)-0.9%(1)3.02.91.71.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Among

the

selected

countries,

China

claimed

the

top

spot

in

bicycle

sales

in2022Sales:

Regional

Comparison

(2/3)Sales

forecast

inmillion

units-1.0%(1)42.139.7+1.4%(1)22.120.3-1.0%(1)-2.0%(1)-2.0%(1)6.56.14.64.12.62.32022202820222028202220282022202820222028ChinaFranceJapanGermanyIndia23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Estimates

indicate

that

sales

in

the

Bicycles

market

in

the

United

States

willincrease

at

a

CAGR(1)

of

1.4%

from2022

to

2028Sales:

Regional

Comparison

(3/3)Sales

forecast

inmillion

units+1.4%(1)21.519.7-1.0%(1)-2.0%(1)-2.1%(1)-1.0%(1)3.63.42.62.32.01.81.41.32022202820222028202220282022202820222028United

KingdomNetherlandsUnitedStatesBrazilAustralia24

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023At

US$1367.30

in

2022,

Europe

recorded

the

highest

average

price

for

bicyclesamong

selected

regionsAverage

Price:

Regional

Comparison

(1/3)Averagepriceforecast

inUS$+2.1%(1)1,548.11,367.3+3.2%(1)959.8794.0+2.8%(1)471.5+2.4%(1)257.2+4.9%(1)142.52028398.9223.6107.22022202820222022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania25

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023At

US$2080

in

2022,

the

Netherlands

recorded

the

highest

average

price

forbicycles

among

selected

countriesAverage

Price:

Regional

Comparison

(2/3)Averagepriceforecast

inUS$+2.0%(1)2,340.02,080.0+3.1%(1)+2.3%(1)860.01,010.0+2.5%(1)479.0+3.6%(1)411.8840.0750.0413.0332.42022202820222028202220282022202820222028United

KingdomNetherlandsUnitedStatesBrazilAustralia26

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In2022,

the

average

price

of

a

bicycle

in

Germany

was

US$1890Average

Price:

Regional

Comparison

(3/3)Averagepriceforecast

inUS$+2.3%(1)2,160.01,890.0+1.6%(1)1,200.01,090.0+1.8%(1)407.7+2.2%(1)278.1+4.3%(1)177.12028365.5244.52022137.820282022202820222028202220282022ChinaFranceJapanGermanyIndia27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In2022,

electric

bicycles

accounted

for

21.3%

of

all

bicycle

sales

in

EuropeElectric

Bicycle

Share:

Regional

Comparison

(1/3)Electric

bicyclesalesshare

in%21.317.515.814.112.39.89.49.08.27.36.96.96.65.95.55.35.04.7

4.74.43.82.71.81.91.51.51.31.20.90.70.40.52015201620172018Asia2019Australia&Oceania202020212022EuropeAmericas28Sources:Market

Insights

2023In2022,

electric

bicycles

accounted

for

75.5%

of

all

bicycle

sales

in

ChinaElectric

Bicycle

Share:

Regional

Comparison

(2/3)Electric

bicyclesalesshare

in%75.574.774.774.768.665.762.960.057.047.852.042.650.038.742.031.540.530.729.228.128.419.023.412.5

11.923.616.718.710.0

9.719.215.04.415.514.412.43.412.88.26.42015201620172018Netherlands2019Germany2020Japan20212022ChinaFrance29Sources:Market

Insights

2023In2022,

electric

bicycles

accounted

for

4%

of

all

bicycle

sales

in

the

U.S.Electric

Bicycle

Share:

Regional

Comparison

(3/3)Electric

bicyclesalesshare

in%9.57.66.25.54.74.03.22.82.72.32.01.91.31.21.21.11.21.00.90.80.90.70.80.70.60.70.70.50.60.70.50.40.50.10.120150.20.20.10.30.3201720162018United

Kingdom2019United

States2020Brazil20212022AustraliaIndia30Sources:Market

Insights

2023CHAPTER

3AppendixMethodologyMethodologyData

Coverage:ratesare

well

suitedforforecasting

the

futuredemand

forbicyclesduetothebrick-and-mortar

natureofthismarket.

Themaindrivers

are

GDP,consumerspendingper

capita,

andpopulation.Thedata

encompasses

B2C

enterprises.

Figures

arebased

onthesalesof

bicyclesexcluding

salesof

secondhand

bicycles,spareparts,and

accessories.AdditionalNotes:ModelingApproach:Thedata

is

modeled

usingcurrent

exchangerates.

Theimpactof

theCOVID-19pandemic

andthe

Russia-Ukraine

war

are

considered

atacountry-specific

level.Themarket

isupdatedtwice

ayear.

Insome

cases,

the

data

is

updatedonanadhocbasis(e.g.,when

new,

relevant

data

hasbeen

released

or

significantchangeswithin

themarket

haveanimpact

ontheprojected

development).Market

sizes

aredetermined

throughatop-down

approach,building

on

specificpredefined

factors

foreach

market.

Asabasisforevaluatingmarkets,

we

usepublicationsof

industryassociations,

expert