日本渔业行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

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MARKETSFishingindustryinJapanCHAPTER

01OverviewProductionvalueofthefisheryandaquacultureindustryinJapanfrom2014to2020(intrillionJapaneseyen)ProductionoutputofthefisherysectorJapan2014-20201.81.571.561.561.541.61.41.21.00.80.60.40.20.01.51.471.3220142015201620172018201920204Description:TheJapanesefisheryandaquacultureindustrygeneratedapproximately1.3trillionJapaneseyenin2020,downfromabout1.5trillionyeninthepreviousyear.Marinefisheriesaccountedforthehighestoutputwithinthesector,followedbymarineaquacultures.ReadmoreNote(s):Japan;2014to2020Source(s):MAFF;StatisticsBureauofJapanProductionvalueofthefisheryandaquacultureindustryinJapanin2021,bytype(inbillionJapaneseyen)ProductionoutputoffisheriesandaquaculturesinJapan2021,bytypeProductionvalueinbillionJapaneseyen0100200300400500600700800900MarinefisheriesMarineaquacultureInlandaquacultureInlandfisheries806.7469.3108.615.45Description:In2021,theproductionvalueofmarinefisheriesinJapanamountedtoapproximately806billionJapaneseyen,whileinlandfisherieshadaproductionvalueofabout15.4billionJapaneseyen.Accordingtothesource,alltypesoffisheryandaquacultureproductionhaddecreasedinrecentyears.ReadmoreNote(s):Japan;2021Source(s):MAFFNumberofwholesalefisherymarketsinJapanfromfiscalyear2011to2020,bytypeNumberofwholesalefisherymarketsinJapanFY2011-2020,bytypeWholesalemarkets(inlandingareas)350Wholesalemarkets(inconsumingareas)317Centralwholsalemarkets3163293233183173143123132993002502001501005027326926225825725124424023620144433936353534343434020112012201320142015201620172018201920206Description:In2020,thenumberofwholesalefisherymarketsinlandingareasinJapanamountedto299.Thenumberofwholesalefisherymarketsinconsumingareasdeclinedsteadilywithinthelastdecade,reachingalowof201.WholesalemarketsplayamajorroleinthedistributionoffisheryproductsinJapan,withthelargestcentralmarketbeingtheTsukijifishmarketpriortoitsrelocationtotheToyosuMarket.ReadmoreNote(s):Japan;fiscalyears2011to2020;theJapanesefiscalyearstartedonApril1ofeachstatedyearandendedonMarch31ofthefollowingyearSource(s):MAFFResourceleveldistributionoffishstockinthewatersaroundJapaninfiscalyear2022DistributionofresourcelevelsinthewatersaroundJapanFY2022High22%Low56%Medium22%7Description:Inthefiscalyear2022,resourcelevelswerehighin22percentoffishstocksinJapan,whereas22percentwereestimatedtohaveamoderatelevelofresources.Theseevaluationsconcernstocksof45fishspeciesandarethebasisformanagementdecisionsonfisheryresources.ReadmoreNote(s):Japan;fiscsalyear2022;theJapanesefiscalyearrunsfromApril1toMarch31ofthefollowingyearSource(s):MAFFLeadingcompanieswithinthemarineproductssectorinJapanasofMarch2022,bytotalassets(inbillionJapaneseyen)MajorfisherycompaniesJapan2022,bytotalassetsTotalassetsinbillionJapaneseyen0100200300400500600MaruhaNichiroCorporationNipponSuisanKaishaLtd.SakataSeedCorporation*KyokuyoCo.,Ltd.548.6505.73147.42130.46104.93HokutoCorporationKanekoSeedCo.,Ltd.*YukiguniMaitakeCo.,Ltd.AXYZCo.,Ltd.48.9336.121.045.595.09AkikawaFoods&FarmsCo.,Ltd.BergEarthCo.8Description:AsofMarch2022,MaruhaNichiroCorporationwastheleadingcompanyoperatingwithinthemarineproductssector,holdingtotalassetsworthover548billionJapaneseyen.NipponSuisanKaishaLtd.cameinsecondwitharound505.7billionyenintotalassets.ReadmoreNote(s):Japan;asofMarch2022;*AsofMay2022.100Japaneseyenequal0.75U.S.dollarsor0.69eurosasofApril2023.Valueshavebeenrounded.

ReadmoreSource(s):NikkeiCHAPTER

02EmploymentNumberofindividualhouseholdsengagedinthemarinefisheryandaquacultureindustryinJapanfrom2012to2021(in1,000s)NumberofindividualhouseholdsengagedinthefishingindustryJapan2012-202110089.47908070605040302010083.9583.8280.5777.3774.4774.5368.965.3160.79201220132014201520162017201820192020202110Description:In2021,lessthan61thousandindividualhouseholdswereengagedinthefishingsectorinJapan,downfromover65thousandhouseholdsinthepreviousyear.TheoverallnumberofenterprisesoperatingintheJapanesemarinefisheryandaquacultureindustry,includingindividualhouseholdsandcorporateentities,decreasedaswell.ReadmoreNote(s):Japan;2011to2022Source(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanNumberofworkersengagedinthemarinefisheryandaquacultureindustryinJapanfrom2012to2021(in1,000s)NumberofworkersinthefishingindustryJapan2012-2021200180.99173.66173.0318016014012010080166.61160.02153.49151.7144.74135.66129.326040200201220132014201520162017201820192020202111Description:Roughly129thousandworkerswereengagedintheJapanesemarinefisheryandaquacultureindustryasof2021,continuingthedownwardstrendofemploymentwithintheagriculturalsectorinJapan.Themajorityofpeopleworkingwithinthefishingindustrywereself-employed.ReadmoreNote(s):Japan;2012to2021;workersinthemarinefisheryindustry,whoengageinworkatseafor30daysormoreyearlySource(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanNumberoffishermeninJapanin2021,byagegroup(in1,000s)NumberoffishersinJapan2021,byage3532293025201510527191750Age15-24Age25-39Age40-54Age55-64Age65-74Aged75orolder12Description:In2021,peopleaged65to74accountedforthemajorityoffishersinJapanwithapproximately32thousandpeople,comparedtoonlyabout19thousandworkersaged25to39.

ReadmoreNote(s):Japan;2021Source(s):MAFFNumberofenterprisesengagedinthemarinefisheryandaquacultureindustryinJapanfrom2012to2021(in1,000s)NumberofenterprisesinthefishingindustryJapan2012-202110094.5188.8888.55908070605040302010085.2181.8878.8979.0773.2769.5664.9201220132014201520162017201820192020202113Description:Justcloseto65thousandenterpriseswereengagedintheJapanesemarinefisheryandaquacultureindustryasof2021,continuingthedownwardtrendwithinthecountry'sfishingsector.Thenumberofpeople,includingself-employedandhiredworkers,engagedinthemarinefisheryandaquacultureindustryinJapandecreasedaswellinrecentyears.ReadmoreNote(s):Japan;2012to2021Source(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanNumberofpeopleinfisheriescooperativesinJapanfrom2012to2021(in1,000s)NumberoffisheriescooperativemembersinJapan2012-2021400337350300250200150100503283173113022952862772682570201220132014201520162017201820192020202114/statistics/1179795/japan-number-of-fisheries-cooperative-membersIn2021,thenumberofmembersinfisheriescooperativesinJapanreachedapproximately257thousandpeople.Thegraphshowsasteadydeclineinthenumberofmemberssince2012,inlinewiththedecreasingnumberoffishersoverthelastdecade.ReadmoreNote(s):Japan;2012to2021Source(s):MAFFCHAPTER

03ProductionProductionvolumeoffisheriesandaquaculturesinJapanfrom2013to2022(in1,000tons)FishingindustryproductionvolumeinJapan2013-20226,0004,7924,7655,0004,0003,0002,0001,00004,6314,4214,3594,3064,2344,1974,1723,8592013201420152016201720182019202020212022*16Description:TheJapanesefishingindustrygeneratedanoutputofapproximately3.9milliontonsin2022,downfromalmost4.8milliontonsin2013.TheproductionvolumeoffisheriesandaquaculturesinJapanhasbeenfairlystableoverthepastdecade,withaslightdownwardtrend.Marinefisheriesareresponsibleforthehighestoutputofmarineproducts,catchingpopularfishandseafoodspeciessuchastuna,mackerels,andcrabs.

ReadmoreNote(s):Japan;2013to2022;*Provisionalfigure.Figuresfor2011excludedatalostforIwate,MiyagiandFukushimaprefecturesduetotheGreatEastJapanEarthquake.Datapriorto2018comesfrompreviousreporting.

ReadmoreSource(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofmarinefisheriesinJapanfrom2013to2022(in1,000tons)MarinefisheriesproductionvolumeinJapan2013-20224,0003,7343,7133,4923,3663,5003,0002,5002,0001,5001,0005003,2643,2583,2353,2153,1942,89402013201420152016201720182019202020212022*17Description:TheproductionvolumeofmarinefisheriesinJapandroppedtounder32.9milliontonsin2022,continuingtheoveralldownwardtrendinfishingoutputforpopularfishandseafoodspecies,suchastuna,mackerels,andcrab.

ReadmoreNote(s):Japan;2013to2022;*Provisionalfigure.Datapriorto2018comesfrompreviousreporting.ReadmoreSource(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofmarineaquaculturesinJapanfrom2013to2022(in1,000tons)MarineaquaculturesproductionvolumeinJapan2013-20221,2001,0691,0331,0059979889869701,00080060040020009279159112013201420152016201720182019202020212022*18Description:TheoutputofJapanesemarineaquaculturesamountedtoapproximately911thousandtonsin2022,downfromaround927thousandtonsinthepreviousyear.Laver,alsocallednori,wasthemostcommonlyfarmedproductofmarineaquaculturesinJapan.ReadmoreNote(s):Japan;2013to2022;*Provisionalfigure.Datapriorto2018comesfrompreviousreporting.ReadmoreSource(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofinlandwateraquaculturesinJapanfrom2013to2022(in1,000tons)InlandwateraquaculturesproductionvolumeinJapan2013-20224037363534353025201510533313130302902013201420152016201720182019202020212022*19/statistics/761821/japan-inland-water-aquacultures-production-volumeIn2022,theoutputofJapaneseinlandwateraquaculturesamountedtoapproximately31thousandtons,downfromabout33thousandtonsinthepreviousyear.EelwasthemostcommonlyfarmedspeciesofinlandwateraquaculturesinJapan.

ReadmoreNote(s):Japan;2013to2022;*Provisionalfigure.Datapriorto2018comesfrompreviousreporting.ReadmoreSource(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofinlandwaterfisheriesinJapanfrom2013to2022(in1,000tons)InlandwaterfisheriesproductionvolumeinJapan2013-202235333131302520151052827252322221902013201420152016201720182019202020212022*20Description:TheoutputofJapaneseinlandwaterfisheriesamountedtoapproximately23thousandtonsin2022,upfromabout19thousandtonsinthepreviousyear.ShellfishwasthemostcommonlycaughtspeciesofinlandwaterfisheriesinJapan.

ReadmoreNote(s):Japan;2013to2022;*Provisionalfigure.Datapriorto2018comesfrompreviousreporting.ReadmoreSource(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanCHAPTER

04SpeciesProductionvolumeofthefishingindustryinJapanin2022,byfisherytype(in1,000tons)FisheriesproductionvolumeinJapan2022,bytypeProductionvolumeinthousandtons1,000

1,50005002,0002,5003,0002,8943,500MarinefisheriesMarineaquaculture911InlandwateraquacultureInlandwaterfisheries312322Description:In2022,marinefisheriesgeneratedthehighestoutputwithintheJapanesefishingindustry,yieldingaproductionvolumeofapproximately1.9milliontons.Marinefisheryproductsincludefishesliketunas,andsardinesaswellasotherseafoodproductssuchasshellfishandcrabs.ReadmoreNote(s):Japan;2022Source(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofmarinefisheriesinJapanin2022,byspecies(in1,000tons)MarinefisheriesproductionvolumeinJapan2022,byspeciesProductionvolumeinthousandtons200

3000100400500600700SardineShellfishes613373Mackerels316Skipjack,FrigatemackerelTunas182109Squids58Crabs2023Description:Approximately613thousandtonsofsardineswerecaughtviamarinefishinginJapanin2022,whichwasthespeciesaccountingforthehighestoutputwithinthemarinefisheryindustryduringthatyear.MarinefisherieswereresponsibleforthemajorityoffishandseafoodproducedinJapan.ReadmoreNote(s):Japan;2022Source(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofmarineaquaculturesinJapanin2022,byspecies(in1,000tons)MarineaquacultureproductionvolumeJapan2022,byspeciesProductionvolumeinthousandtons100050150200250Laver(nori)Oysters232165Yellowtails114WakameseaweedPearl*471324Description:Approximately232thousandtonsoflaver(nori)wereproducedviamarineaquaculturesinJapanin2022,whiletheproductionvolumeofpearlsreachedjustaround13tonsduringthesameyear.

ReadmoreNote(s):Japan;2022;*Figuresforpearlproductionintons.Figuresareprovisional.ReadmoreSource(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofinlandwateraquaculturesinJapanin2022,byspecies(in1,000tons)InlandwateraquacultureproductionvolumeinJapan2022,byspeciesProductionvolumeinthousandtons10024681214161820EelTrout196Commoncarp425Description:In2022,inlandwateraquaculturesinJapanharvestedapproximately19thousandtonsofeel,whichwasthespecieswiththehighestproductionoutputduringthemeasuredtimeperiod.Otherspeciescommonlyfarmedviainlandwateraquaculturesaretroutandcarp.ReadmoreNote(s):Japan;2022Source(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanProductionvolumeofinlandwaterfisheriesinJapanin2022,byspecies(in1,000tons)InlandwaterfisheriesproductionvolumeinJapan2022,byspeciesProductionvolumeinthousandtons024681012SalmonandtroutShellfish108Sweetfish(ayu)226Description:In2022,inlandwaterfisheriesinJapancaughtapproximatelytenthousandtonsofsalmonandtrout,whichwerethespecieswiththehighestproductionoutputduringthemeasuredtimeperiod.Otherspeciescommonlycapturedviainlandwaterfishingareshellfish,andsweetfish(ayu).ReadmoreNote(s):Japan;2022Source(s):MAFF;MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanCHAPTER

05TradeImportvalueofcommoditiesfromthefisheriesandaquacultureindustrytoJapanfrom2013to2022(intrillionJapaneseyen)ImportvalueoffisheryproductstoJapan2013-20222.52.02.071.781.791.741.721.661.61.611.581.461.51.00.50.0201320142015201620172018201920202021202228Description:In2022,theimportvalueoffisheriesandaquaculturecommoditiestoJapanamountedtoaround2.07trillionJapaneseyen,anincreasefromabout1.61trillionyeninthepreviousyear.JapanimportsmanyoftheseproductsfromChina,Chile,andtheUnitedStates.ReadmoreNote(s):Japan;2013to2022Source(s):MAFF;MinistryofFinanceJapanImportvalueofmajorcommoditiesfromthefisheriesandaquacultureindustrytoJapanin2022,byspecies(inbillionJapaneseyen)ImportvalueofmajorfisheryproductstoJapan2022,byspeciesImportvalueinbillionJapaneseyen050100150200250300SalmonandtroutBonitoandtunaShrimps278.33231.71221.2929Description:In2022,salmonandtroutimportstoJapanwereworthmorethan278.3billionJapaneseyen,makingthemthefisheryproductswiththehighestimportvalue.Thisvaluecorrespondedtonearly230thousandtonsofimportedfish.

ReadmoreNote(s):Japan;2022Source(s):MAFF;MinistryofFinanceJapanDistributionoftheimportvalueoffishandfisheryproductstoJapanin2022,byregionShareofimportvalueoffisheryproductsJapan2022,byregionShareofimportvalue15%0%5%10%20%25%30%ChinaChile17.6%9.5%UnitedStatesRussia8.3%7.5%7.4%VietnamNorway6.4%6.1%ThailandIndonesiaSouthKoreaOther5%4%28.2%30Description:In2022,Chinaaccountedfor17.6percentofJapan'simportoffishandfisheryproducts,makingitthelargestpartnercountry.ThetotalimportvaluethatyearamountedtoapproximatelytwotrillionJapaneseyen.ReadmoreNote(s):Japan;2022Source(s):MAFFExportvalueofcommoditiesfromthefisheriesandaquacultureindustryfromJapanfrom2013to2022(inbillionJapaneseyen)ExportvalueoffisheryproductsfromJapan2013-2022450400387.33350303.1301.53287.3130025020015010050275.65274.93264.05233.67227.6221.640201320142015201620172018201920202021202231Description:In2022,theexportsoffisheryandaquacultureproductsfromJapanwerevaluedataround387.33billionJapaneseyen,anincreasefromabout221.64billionyenin2013.Commoditiesofthefisheriesandaquacultureindustrymadeuparoundaquarterofthetotalprimarysectorexports.ReadmoreNote(s):Japan;2013to2022;figuresincludealcoholicbeverages,tobaccoproducts,andpearlsSource(s):MAFF;MinistryofFinanceJapanExportvalueofmajorcommoditiesfromthefisheriesandaquacultureindustryfromJapanin2022,byspecies(inbillionJapaneseyen)ExportvalueofmajorfisheryproductsfromJapan2022,byspeciesExportvalueinbillionJapaneseyen0102030405060708090100Scallop*Yellowtail**91.0536.26Pearls(naturalandcultured)Mackerel**23.7518.818.4117.85Seacucumber(prepared)Bonitoandtuna**Scallop(prepared)16.8132Description:In2022,Japanexportedscallopswortharound91.05billionJapaneseyen,makingthemthefisheryandaquacultureproductswiththehighestexportvalue.Yellowtailfollowed,withanexportvalueofaround36.3billionyen.ReadmoreNote(s):Japan;2022;*Figuresincludefresh,chilled,frozen,preserved,dried,andsmokedproducts.**Figuresincludelive,fresh,chilled,andfrozenproducts.***Figuresincludefresh,chilled,andfrozenproducts.100Japaneseyenequal0.75U.S.[...]

ReadmoreSource(s):MAFF;MinistryofFinanceJapanDistributionoftheexportvalueoffishandfisheryproductsfromJapanin2022,byregionShareofexportvalueoffisheryproductsJapan2022,byregionShareofexportvalue10%0%5%15%20%25%ChinaHongKongUnitedStatesTaiwan22.5%19.5%13.9%8.9%SouthKoreaThailand6.3%6.1%Vietnam5.6%Other17.2%33Description:In2022,HongKongaccountedforover22percentofJapan'sexportoffishandfisheryproducts.Thatyear,thetotalexportvalueforfishandfisheryproductsamountedtoapproximately301.5billionJapaneseyen.

ReadmoreNote(s):Japan;2022Source(s):MAFFCHAPTER

06WhalingNumberofwhaleshuntedinJapanfrom2013to2022NumberofwhaleskilledJapan2013-2022700640600500400300200100056952048647638333130727019620132014*2015201620172018201920202021202235Description:In2022,Japantookdown270whalesthroughcommercialwhaling,adecreasecomparedto640huntedwhalesin2018.ReadmoreNote(s):Japan;2013to2022;*Accordingtothesource,JapanesewhalingwascarriedoutunderArticleVIII('scientificwhaling')since1988.In2014however,theUN'sInternationalCourtofJusticedeterminedthatJapan'sAntarcticwhalingwas[...]

ReadmoreSource(s):WDCNumberofwhaleshuntedinJapanin2022,byspeciesNumberofwhaleskilledJapan2022,byspeciesNumberofwhales02040605880100120140160180200Bryde'swhalesMinkewhalesSeiwhales18725SpermwhalesFinwhales0036Description:In2022,Japantook187Bryde'swhalesthroughcommercialwhalingintheNorthPacific.Whiletherewerenospermorfinwhalecatches,83minkeandseiwhaleswerehuntedduringthemeasuredtimeperiod.

ReadmoreNote(s):Japan;2022Source(s):WDCNumberofBryde'swhaleshuntedinJapanfrom2013to2022NumberofBryde'swhaleskilledJapan2013-2022200187187187187180160140120100806040282525262000020132014*2015201620172018201920202021202237Description:In2022,Japantook187Bryde'swhalesthroughcommercialwhaling.Thefigureremainedonthesamelevelcomparedtothepreviousyear.

ReadmoreNote(s):Japan;2013to2022;*Accordingtothesource,JapanesewhalingwascarriedoutunderArticleVIII('scientificwhaling')since1988.In2014however,theUN'sInternationalCourtofJusticedeterminedthatJapan'sAntarcticwhalingwas[...]

ReadmoreSource(s):WDCNumberofminkewhaleshuntedinJapanfrom2013to2022NumberofminkewhaleskilledJapan2013-2022600505500462405390400300200100034717112095815820132014*2015201620172018201920202021202238Description:In2022,Japantook58minkewhalesthroughcommercialwhaling,downfrom171huntedminkewhalesinthepreviousyear.ReadmoreNote(s):Japan;2013to2022;*Accordingtothesource,JapanesewhalingwascarriedoutunderArticleVIII('scientificwhaling')since1988.In2014however,theUN'sInternationalCourtofJusticedeterminedthatJapan'sAntarcticwhalingwas[...]

ReadmoreSource(s):WDCNumberofseiwhaleshuntedinJapanfrom2013to2022NumberofseiwhaleskilledJapan2013-20221601351401201008013410090909060402525252420020132014*2015201620172018201920202021202239Description:In2022,Japantook25seiwhalesthroughcommercialwhaling,downfrom135huntedseiwhalesin2018.ReadmoreNote(s):Japan;2013to2022;*Accordingtothesource,JapanesewhalingwascarriedoutunderArticleVIII('scientificwhaling')since1988.In2014however,theUN'sInternationalCourtofJusticedeterminedthatJapan'sAntarcticwhalingwas[...]

ReadmoreSource(s):WDCCHAPTER

07ConsumerbehaviorOpiniononbeststrategiestopreventdeclineinmarineresourcesinJapanasofJanuary2023OpiniononbeststrategiestopreventdeclineinmarineresourcesinJapan2023Shareofrepsondents0%

10%20%30%40%50%60%70%70.4%80%SellandconsumeappropriatequantitiesoffishtoreducewasteReduceoverfishing59.9%Learnmoreaboutthisissue40.6%SendoutamessagetoinformmorepeopleaboutthisissueBeawareofwhereandhowfisharecaughtwhenpurchasingfishChoosefishcaughtfromsustainablefisheries,evenifitcostsalittlemoreReducefishconsumption35.1%23.4%23.3%3.2%1.5%Noneofthefollowingapply41Description:InasurveyconductedinFebruary2023inJapanregardingtheopiniononbeststrategiestopreventdeclineinmarineresources,majorityoftherespondentsstatedthatthebeststrategyistosellandconsumeappropriatequantitiesoffishwhichaccountedforapproximately70percent.Inaddition,around60percentoftherespondentsstatedthatreducingoverfishingisthebeststrategytotackletheissue.ReadmoreNote(s):Japan;Janurary11toFebruary1,2023;1,368respondents;onlynadiausers;multipleanswerspossibleSource(s):MarineStewardshipCouncil;NadiaMostimportantfactorswhenpurchasingseafoodinJapanasofJanuary2023MostimportantfactorswhenpurchasingseafoodinJapan2023Shareofrepsondents0%

10%

20%30%40%50%60%70%80%90%88.7%100%FreshandtastySafeandsecureFreeofadditives65.8%38.5%Notcaughtillegallybyillegalfishing21.3%Productsthataresympathetictotheproducer'sphilosophyandthoughtsLabeledwithsustainabilitycertification18.1%16.7%Producers'informationanddistributionchannelscanbetracedNothinginparticular13.3%2.5%42Description:InasurveyconductedinFebruary2023inJapanregardingthemostimportantfactorswhenpurchasingseafood,themajorityofrespondentshasstatedthatithastobefreshandtastywhichaccountedforapproximately89percent.Moreover,around66percenthasstatedthatthemostimportantfactorwhenpurchasingseafoodissafeandsecure.ReadmoreNote(s):Japan;Janurary11toFebruary1,2023;1,368respondents;onlynadiausers;multipleanswerspossibleSource(s):MarineStewardshipCouncil;NadiaMostcommonplacestoseetheMSCMarineEcolabelinJapanasofJanuary2023MostcommonplacestoseetheMSCMarineEcolabelinJapan2023Shareofrepsondents30%

40%0%10%20%50%60%70%80%75.7%SupermarketInternet31.5%28.8%DeliveryserviceSocialmedia20.7%NewspaperandmagazineTelevision17.1%16.2%OnlinesupermarketFastfoodrestaurantRestaurantandcafeConveniencestoreIdonotknow4.5%4.5%4.5%2.7%1.8%43Description:InasurveyconductedinFebruary2023inJapanregardingthemostcommonplacestoseetheMSCMarineEcolabel,majorityoftherespondentshasstatedthattheyhaveseenitatthesupermarketwhichaccountedforapproximately76percent.Moreover,around32percentoftherespondentshasstatedthattheyhaveseenitontheinternet.ReadmoreNote(s):Japan;Janurary11toFebruary1,2023;1,368respondents;onlynadiausers;multipleanswerspossibleSource(s):MarineStewardshipCouncil;NadiaMostcommonreasonstocookfishdishesinJap