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MARKETSRetailsectorinSaudiArabiaCHAPTER

01OverviewRetailsalesintheMiddleEastandNorthAfricain2022,bycountry(inbillionU.S.dollars)RetailsalesMENA2022,bycountry3503033002492502001501005022785585623120EgyptSaudiArabiaTurkeyIranAlgeriaMoroccoJordanTunisia3Description:In2022,EgypthadthehighestretailsalesinMENA,worthof303billionU.S.dollars.SaudiArabiahadthesecondhighestlevelofretailsalesduringthesameperiod,with249billionU.S.dollars.ReadmoreNote(s):MENA;2022Source(s):KearneyOnlineandofflineshareoftotalfashionretailsalesworldwidein2023,byregionFashionretailsaleschannelshareworldwide2023,byregionOfflineOnline120%100%4.2%18.9%81.2%18.9%20.9%20.7%24%80%60%40%20%0%95.8%81.1%79.1%79.3%76%AsiaWorldwideAmericasAustralia&OceaniaEuropeAfrica4Description:In2023,themajorityoffashionsalesworldwidewereconductedviaofflinesaleschannels,withroughly21percentofrevenuebeinggeneratedonline.TheshareofonlinesalesinthissegmentwashighestinAsia.There,almost25percentofsaleswereconductedonline.ReadmoreNote(s):WorldwideSource(s):DigitalMarketInsightsRetailmarketattractivenessintheMiddleEastandNorthAfricain2022,bycountryRetailmarketattractivenessMENA2022,bycountry9081.7807058.3605040302010046.74633.332.125.424.2IranSaudiArabiaTurkeyEgyptJordanMoroccoTunisiaAlgeria5Description:In2022,SaudiArabiahadthehighestmarketattractivenessscoreamongeightcountriesintheMiddleEastandNorthAmerica,at81.7.Turkeyhadthesecondhighestscorewith58.3.ReadmoreNote(s):MENA;2022Source(s):KearneyRetailmarketsaturationintheMiddleEastandNorthAfricain2022,bycountryRetailmarketsaturationMENA2022,bycountry10091.387908070605040302010070.467.660.260.128.126.7IranAlgeriaTunisiaEgyptMoroccoJordanTurkeySaudiArabia6Description:In2022,IranhadtheleastsaturatedmarketamongsteightselectcountriesintheMiddleEastandNorthAfrica,withasaturationscoreof91.3.TheywerecloselyfollowedbyAlgeriawithascoreof87

ReadmoreNote(s):MENA;2022;*GlobalRetailDevelopmentIndex,score:0=saturated;=100non-saturated.ReadmoreSource(s):KearneyRetailsalesinSaudiArabiain2021,withforecaststo2026(inbillionU.S.dollars)RetailsalesSaudiArabia2021-2026200180160140176.5155.6137.4126.11201008060402002021*2022**2024**2026**7Description:In2021,country-wideretailsalesinSaudiArabiawereestimatedat126.1billionU.S.dollars.In2026,thevolumeofretailsaleswasforecastedtoincreasetoapproximately176.5billionU.S.dollars.

ReadmoreNote(s):SaudiArabia,MENA;2021to2026;*Estimate.**Forecast.ReadmoreSource(s):AlpenCapital;IMF;Kearney;WTTCLeadingcountriesbasedonretaile-commercesalesgrowthin2023Fastest-growingretaile-commercecountries2023Retaile-commercesalesgrowth0%5%10%15%20%25%25.1%24.1%30%MexicoPhilippinesMalaysiaArgentinaBrazil18%17%15.4%15%IndiaRussia14%Japan12.7%12%11.4%VietnamChinaWorldwide10%8Description:Forecastsindicatesignificantgrowthinthee-commercesectorsofAsiaandAmericain2023.ToppingthelistareMexicoandthePhilippines,poisedforasurgeofapproximately25percentand24percentinonlinesales,respectively.Followingcloselybehind,Malaysiasecuresthethirdspotwithan18percentgrowthrate.Meanwhile,ArgentinaandBrazilwereexpectedtooutpaceothernations,withe-retailsalesforecasttogrowbyover15percent.

ReadmoreNote(s):Worldwide;2023;forecastSource(s):eMarketer;InsiderIntelligence;LinkedIn;CHAPTER

02RetailsegmentsFoodmarketrevenueinSaudiArabiafrom2018to2028(inbillionU.S.dollars)FoodmarketrevenueSaudiArabia2018-2028InbillionU.S.dollars400102030506070802018201920202021202220232024202520262027202854.7956.455.3356.357.7959.6162.3264.8467.569.9572.5310Description:TherevenueinthefoodmarketinSaudiArabiawasforecasttocontinuouslyincreasebetween2024and2028byintotal10.2billionU.S.dollars(+16.37percent).Aftertheeigthconsecutiveincreasingyear,theindicatorisestimatedtoreach72.53billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Source(s):BeautyandpersonalcaremarketrevenueinSaudiArabiafrom2018to2028(inbillionU.S.dollars)BeautyandpersonalcaremarketrevenueSaudiArabia2018-2028InbillionU.S.dollars401235678201820192020202120222023202420252026202720284.564.784.714.985.35.695.956.216.486.797.0211Description:Therevenueinthebeauty&personalcaremarketinSaudiArabiawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.1billionU.S.dollars(+18.49percent).Aftertheeigthconsecutiveincreasingyear,theindicatorisestimatedtoreach7.02billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Source(s):LuxurygoodsmarketrevenueinSaudiArabiafrom2018to2028(inbillionU.S.dollars)LuxurygoodsmarketrevenueSaudiArabia2018-2028InbillionU.S.dollars1.310.00.51.01.52.02.5201820192020202120222023202420252026202720281.481.311.591.751.851.9322.082.152.2412Description:TherevenueintheluxurygoodsmarketinSaudiArabiawasforecasttocontinuouslyincreasebetween2024and2028byintotal0.3billionU.S.dollars(+15.54percent).Aftertheeigthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.24billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Source(s):ApparelmarketrevenueinSaudiArabiafrom2018to2028(inbillionU.S.dollars)ApparelmarketrevenueSaudiArabia2018-2028InbillionU.S.dollars10

120246814161820222018201920202021202220232024202520262027202813.6614.1912.0413.7915.6416.8717.4117.9518.519.0419.3513Description:TherevenueintheapparelmarketinSaudiArabiawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.9billionU.S.dollars(+10.91percent).Aftertheeigthconsecutiveincreasingyear,theindicatorisestimatedtoreach19.35billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Source(s):CHAPTER

03OnlineretailE-commerceshareoftotalretailintheMiddleEastandNorthAfricanregionin2022,bycountryorterritoryE-commerceshareoftotalretailMENA2022,bycountryorterritoryE-commerceshare8%0%2%4%6%10%12%14%16%18%UnitedArabEmiratesIsrael16%8%SaudiArabiaEgypt7%3%Morocco2%15Description:TheUnitedArabEmiratesappearedtobethemostenthusiasticMiddleEastandNorthAfricancountryintermsofe-commerceadoption,with16percentofitstotalretailsalesowingtoe-commercein2022.Contrastingly,e-commerceaccountedforjustthreepercentofthetotalretailsalesinEgyptduringthesameyear.ReadmoreNote(s):MENA;2022Source(s):PPROShareofleadinge-commercewebsitetrafficsourcesintheMiddleEastinMay2022Shareofleadinge-commercewebsitetrafficsourcesMEAMay202250%44.3%45%40%35%30%25%20%15%10%5%38.2%9.8%6%1.7%0%DirectSearchReferralPaidSocial16Description:InMay2022,44.3percentofe-commercetrafficintheMiddleEastregionwasgeneratedthroughdirectvisits.Trafficgeneratedthroughsearchwitnessedagrowthintheregionintheyears2020and2021.

ReadmoreNote(s):MENA;May2022Source(s):SemrushOnlinepurchasedriversinSaudiArabiaasofthe3rdquarterof2023OnlinepurchasedriversSaudiArabiaQ32023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%FreedeliveryLoyalitypointsAbilitytopaycashondeliveryNext-daydelivery44.5%38%36.5%35.1%34.2%33.4%"Clickandcollect"CouponsanddiscountsEasyreturnspolicy31.1%Fast,easyonlinecheckout"Likes"orgoodcommentsonsocialInterest-freepaymentsReviewsfromothercustomers"Guest"check-outProductorcompanyiseco-friendlySocialmedia"buy"buttonsExclusivecontentorservices23.1%21.5%18%18%15.9%15.3%14.5%12.7%17Description:AccordingtoasurveyoninternetusageinSaudiArabia,44.5percentofinternetusersreportedthatfreedeliverywasasignificantfactorthatdrovetheironlinepurchasesasofthethirdquarterof2022.Loyalitypointsweredrivingfactorsfor38percentoftherespondents.ReadmoreNote(s):SaudiArabia;Q32023;16-64years;InternetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialWeeklyonlineshoppingactivityinSaudiArabiaasofthe3rdquarterof2023WeeklyonlineshoppingactivitySaudiArabiaQ32023Shareofrespondents20%0%10%30%40%50%60%Purchasedaproductorserviceonline52.1%OrderedgroceriesviaanonlinestoreUsedanonlinepricecomparisonserviceUsedabuynow,paylaterservice30.3%19.5%21.5%Boughtasecond-handitemviaanonlinestore10.7%18/statistics/1394167/saudi-arabia-weekly-online-shopping-activityAccordingtoasurveyaboutinternetusageinSaudiArabia,around52.1percentoftherespondentspurchasedaproductorserviceonlineasofthethirdquarterof2023.30.3percentofsurveyedinternetuserspurchasedgroceriesfromanonlineretailer.ReadmoreNote(s):SaudiArabia;Q32023;16-64years;InternetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialCHAPTER

04FoodretailRatioofself-sufficiencyforfoodinSaudiArabiain2021,bytypeSelf-sufficiencyratioforfoodSaudiArabia2021,bytypeSelf-sufficiencyratio0%10%20%30%40%50%60%70%80%90%Milk/DairyMeat81%71.1%Fruits68.2%VegetablesCountryaverageCereals57.4%46%39.7%Others9.2%20Description:In2021,theself-sufficiencyratioformilk/dairyinSaudiArabiawas81percent,comparedto68.2percentformeat.Inthesameyear,thetotalamountoffoodproductioninthekingdomreached10.9millionmetrictons.

ReadmoreNote(s):SaudiArabia,MENA;2021Source(s):AlpenCapital;VarioussourcesFoodmarketrevenueinSaudiArabiafrom2018to2028(inbillionU.S.dollars)FoodmarketrevenueSaudiArabia2018-2028InbillionU.S.dollars400102030506070802018201920202021202220232024202520262027202854.7956.455.3356.357.7959.6162.3264.8467.569.9572.5321Description:TherevenueinthefoodmarketinSaudiArabiawasforecasttocontinuouslyincreasebetween2024and2028byintotal10.2billionU.S.dollars(+16.37percent).Aftertheeigthconsecutiveincreasingyear,theindicatorisestimatedtoreach72.53billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Source(s):PercapitafoodconsumptionintheGulfCooperationCouncil(GCC)from2022to2027(inkilograms)PercapitafoodconsumptioninGCC2022-20271,000904.1894881.2872.590080070060050040030020010002022*2023**2025**2027**22Description:TheaveragepercapitafoodconsumptionintheGulfCooperationCouncilin2027isexpectedtobeabout904kilograms.Thisisaroughly32-kilogramincreaseperpersonfrom2022.Overall,foodconsumptionpercapitalintheGCCisexpectedtorisesteadilyeachyearduringthisperiod.ReadmoreNote(s):MENA;2022;*Estimated**ForecastedReadmoreSource(s):AlpenCapitalPercapitasalesvolumeintheFish&SeafoodmarketfordifferentsegmentsSaudiArabiafrom2018to2028PercapitasalesvolumeintheFish&SeafoodmarketSaudiArabia2018-2028FreshFishProcessedFish&SeafoodFreshSeafood25201510502018201920202021202220232024202520262027202823Description:Overtheforecastperioduntil2028,theaveragevolumepercapitaisforecasttoexhibitfluctuationsamongthethreesegments.TheindicatordecreasesonlyinthesegmentFreshFishtowardstheendoftheforecastperiod,whiletheremainingsegmentsfollowapositivetrend.Theabsolutedifferencebetween2018and2028is1.27U.S.dollars.ReadmoreNote(s):SaudiArabiaSource(s):MarketInsightsPercapitasalesvolumeinthesauces&spicessegmentofthefoodmarketSouthKoreafrom2018to2028Percapitasalesvolumeinthesauces&spicessegmentSouthKorea2018-202840353025201510502018201920202021202220232024202520262027202824Description:Theaveragevolumepercapitainthe'Sauces&Spices'segmentofthefoodmarketinSouthKoreawasforecasttocontinuouslyincreasebetween2024and2028byintotal3.7kilograms(+11.19percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach36.75kilogramsandthereforeanewpeakin2028.ReadmoreNote(s):SouthKorea;2018to2028Source(s):MarketInsightsCHAPTER

05RetailersTopfivehypermarketchainsinSaudiArabiain2023,bynumberofoutletsTopfivehypermarketchainsSaudiArabia2023,bynumberofoutletsnumberofoutlets010203040506070HyperPanda(SavolaGroup)TamimiMarkets6052Danube38Carrefour(CarrefourSA)16LuluHypermarket(LuluGroupInternationalLLC)1426Description:Asof2023,HyperPandawasthebiggesthypermarketchaininSaudiArabia,with60outlets.Tamimimarketswasthesecondbiggesthypermarketchainwith8outlets,whereasLuluhypermarkethadtheleastnumberofoutlets,with14.

ReadmoreNote(s):SaudiArabia,MENA;2022Source(s):EuromonitorTopfivesupermarketchainsinSaudiArabiain2023,bynumberofoutletsTopfivesupermarketchainsSaudiArabia2023,bynumberofoutletsnumberofoutlets020406080100120140160180200220AlOthiamPandaSupermarket(SavolaGroup)FarmSuperstores19214184AlRaya56BinDawood1527Description:Asof2023,AlOthaimwasthebiggestsupermarketchaininSaudiArabia,with192outlets.Pandasupermarketswasthesecondbiggestsupermarketchainwith141outlets.BinDawoodwasthesmallestchainwith15outlets.ReadmoreNote(s):SaudiArabia,MENA;2022Source(s):EuromonitorNumberofZarastoresintheMiddleEastandAfricainfinancialyear2023,bycountryNumberofZarastoresintheMiddleEastandAfrica2023,bycountryNumberofstores3001020405060Saudi