中国艺术市场前景及投资研究报告-培训课件外文版2024.5拍卖

INDUSTRIES

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MARKETSArtmarketinChinaCHAPTER

01OverviewSalesvalueoftheartmarketworldwidefrom2007to2022(inbillionU.S.dollars)Globalartmarketvalue2007-20228068.267.867.77060504030201006665.964.664.463.863.763.3625756.756.950.339.520072008200920102011201220132014201520162017201820192020202120223Description:Globalsalesintheartandantiquesmarketincreasedbynearlythreepercentin2022overthepreviousyear.Overall,thetotalvalueoftransactionsintheartmarketworldwideamountedto67.8billionU.S.dollarsin2022,reachingthesecond-highestvaluereportedinthepast15years.Meanwhile,thesalesvolumeintheartmarketworldwideroseby1.3percentin2022butremainedbelowthefiguresrecordedpriortothecoronavirus(COVID-19)pandemic.

ReadmoreNote(s):Worldwide;2007to2022Source(s):ArtBasel;ArtsEconomics;UBSDistributionoftheglobalartmarketvaluein2022,bycountryGlobalartmarketshare2022,bycountryJapan1%Other6%Spain1%Switzerland2%Germany2%France7%UnitedStates45%China17%UnitedKingdom18%4Description:TheUnitedStateswastheleadingartmarketworldwidein2022,generating45percentoftheglobalartmarketvalue.Thatyear,theUnitedKingdomrankedsecond,accountingfor18percentofglobalsales.Chinafollowedinthirdplace,representing17percentofthemarket.ReadmoreNote(s):Worldwide;2022Source(s):ArtBasel;ArtsEconomics;UBSRevenueatpublicauctionsoffineartandNFTsworldwidein2022,bycountry(inmillionU.S.dollars)Revenueatfineartandauctionsworldwide2022,bycountryFineartauctionrevenueinmillionU.S.dollars6,000

8,000

10,00002,0004,00012,00014,00016,00018,000UnitedStatesChina7,3003,900UnitedKingdomFrance2,100991GermanyItaly379190185154139JapanSwitzerlandSouthKoreaOthers1,162Total16,5005Description:TheUnitedStatesreportedthehighestrevenueatpublicauctionsoffineartandNFTsworldwidein2022.Thatyear,publicauctionsoffineart,excludingantiquesandfurnituresales,heldintheU.S.generatedroughly7.3billionU.S.dollars.ChinaandtheUnitedKingdomfollowedontheranking,with3.9billionand2.1billionU.S.dollarsinfineartpublicauctionrevenue,respectively.ReadmoreNote(s):Worldwide;2022Source(s):ArtP;ArtronLeadingauctionhousesworldwidein2022,bysalesvalue(inbillionU.S.dollars)Leadingauctionhousesworldwide2022,bysalesvalueSalesvalueinbillionU.S.dollars0123456789Christie'sSotheby's8.481.451.3HeritageAuctions¹PhillipsBonhams1ChinaGuardianPolyAuction0.60.450.28BeijingZhongzangYishengInternationalXilingYinsheAuction0.260.23SungariYongleAuctionCompany0.156Description:Christie'swastheauctionhouserecordingthehighestsalesvalueworldwidein2022.Thatyear,thecompany'stotalsalesfrompublicandprivatechannelsamountedtoroughly8.4billionU.S.dollars.Sotheby'shadthesecond-highestsalesvaluethatyear,ataroundeightbillionU.S.dollars.Othermajorauctionhouses,suchasHeritageAuctions,Phillips,andBonhams,reportedlessthan1.5billionU.S.dollarsinsalesin2022.ReadmoreNote(s):Worldwide;2022Source(s):ArtBasel;ArtsEconomics;UBS;Varioussources(Artory,ARAA(ArtronResearchAcademyofArt),ATG(AuctionTechnologyGroup))Shareofimportvalueofartandantiquesworldwideinselectedyearsfrom1985to2022,bycountryandterritoryShareofglobalartandantiquesimportvalue1985-2022,bycountryandterritoryUnitedStatesUnitedKingdomChina¹HongKongSAR²Other120%100%80%60%40%20%0%198519901995200020052010201520162017201820192020202120227Description:In2022,theUnitedStatesrepresentedapproximatelyathirdofthevalueofartandantiquesimportsworldwide.Overtheyearsconsidered,exceptfor1990,theNorthAmericancountryhasconstantlyaccountedforthehighestshareoftheglobalvaluefromartandantiquesimports.Meanwhile,importstoHongKongSARgenerated15percentofthetotalvaluein2022,risingsignificantlyfromthefigurereportedin1990.ReadmoreNote(s):Worldwide;1985to2022Source(s):ArtBasel;ArtsEconomics;UBS;UNComtradeMostprevalentcollector'sitemsamonghigh-net-worthindividualsinChinaasof2022Mostpopularcollector'sitemsamongChinesehigh-net-worthindividuals2022Shareofrespondents20%

30%0%10%40%50%49%60%59%70%JewelriesandjadewaresWatchesFinewineandspirits47%ClassicalChinesepaintingsandcalligraphyAntiquefurniture38%32%Porcelainandcurio22%22%LuxurycarsWesternpaintingsandsculptures18%8Description:Asof2022,thefavoritecollector'sitemsamongChinesehigh-net-worthindividualswerejewelryandjadewares.LuxurywatchesandclassicalChineseworksofartwerealsopopular,bothcollectedbyalmosthalfoftherespondents.Antiquefurniture,porcelain,andluxurycarswerelessprevalent.ReadmoreNote(s):China;2022;750respondents;amonghigh-net-worthindividualswithanaveragefamilywealthof42millionyuanSource(s):HurunResearchInstituteCHAPTER

02LeadingartistsandartworksMostsuccessfuldeceasedChineseartistsasof2022,bysalesatpublicauctions(inmillionyuan)MostsuccessfuldeceasedChineseartists2022,bysalesatpublicauctionsProceedsinmillionyuan40002006008001,0001,200ZhangDaqian(inkpainter)ZhaoWuji(oilpainter)1,130.38681.24QiBaishi(inkpainter)541.77WuGuanzhong(ink/oilpainter)FuBaoshi(inkpainter)410.73379.82ZhuDequn(oilpainter)216.94215.59210.61HuangBinhong(inkpainter)XuBeihong(ink/oilpainter)LinFengmian(ink/oilpainter)LiKeran(inkpainter)181.6150.0110Description:ThestatisticshowsthemostsuccessfulChineseartistsasof2022,bysalesatpublicauctions.TheproceedsfromartworkbyChineseinkandoilpainterZhangDaqianhadamountedtoaround1.13billionyuanin2022.TheoilpainterZengFanzhiisthebestsellingChineseartistalive.ReadmoreNote(s):China,Taiwan,HongKong;2022Source(s):Artron;HurunResearchInstituteMostsuccessfulChineseartistsalivein2022,bysalesatpublicauctions(inmillionyuan)MostsuccessfulChineseartistsalive2022,bysalesatpublicauctionsSalesatpublicauctionsinmillionyuan40

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80020100120140160ZengFanzhi(oilpainter)CuiRuzhuo(inkpainter)HuangJiannan(ink/oilpainter)FanZeng(inkpainter)143.71111.06101.4894.0590.5888.4387.9582.7981.08HuangYuxing(oilpainter)LiuYe(oilpainter)FangLijun(oilpainter)ZhouChunya(oilpainter)LiuWei(oilpainter)ZhangEnli(oilpainter)69.2711Description:ThisstatisticshowsthemostsuccessfulChineseartistsalivebasedonthesalesoftheirworksatpublicauctionsin2022.In2022,theoilpainterZengFanzhirankedfirstplaceonthelistwith144millionyuansalesatpublicauctions.TheChineseinkandoilpainterZhangDaqianisthebest-sellingChineseartistsofalltime.ReadmoreNote(s):China;2022Source(s):HurunResearchInstituteLeadingultra-contemporaryartistsinChinain2022,byauctionturnover(inmillionU.S.dollars)Leadingultra-contemporaryartistsinChina2022,byauctionturnoverAuctionturnoverinmillionU.S.dollars15

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25051030354039.9145ZengFanzhiLiuYe17.7217.52HuangYuxingZhouChunyaLiuWei16.3810.93FangLijun10.4412/statistics/279574/contemporary-artists-auction-turnover-chinaThisstatisticshowstheleadingultra-contemporaryartistsinChinaasof2022,byauctionturnover.FromJuly2021toJune2022,theWuhan-basedartistZengFanzhigeneratedanauctionturnoverofapproximately40millionU.S.dollarsfromhisartworks.ReadmoreNote(s):China;July1,2021toJune30,2022Source(s):ArtPAuctionpricesofChineseartists'artworksoldin2021,byartwork(inmillionU.S.dollars)Chineseartists'artworkauctionprices2021AuctionresultinmillionU.S.dollars0

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203040506070FigurebyXuYang(act.c.1751-c.1776)64.74AutumnmorningbyZhangDaqian(1899-1983)Harmoniehivernale(1986)byChuTeh-Chun(1920-2014)TempleatthemountainPeak(1967)byZhangDaqian(1899-1983)Tibetanseries:Shepherds(1980)byChenDanqing(b.1953)FlorabyZhouZhimian(1521-1610)30.6929.5426.9325.1823.2920.9717.8715.3315.2813.02.62byZaoWou-Ki(1921-2013)Awake(1994)byWuGuanzhong(1919-2010)LadyUndertheWilliowTree(1945)byFuBaoshi(1904-1965)Pottedchrysanthemums(1950)bySanYu(1901-1966)13Description:ApaintingbyXuYang,animportantcourtpainteroftheQingDynasty,wassoldbytheBeijing-basedPolyAuctionforanequivalentofalmost65millionU.S.dollarsin2021.AsthemostexpensiveChineseartworkauctionedintheyear,itrankedninthamongthehighest-pricedartworkssoldatauctionsgloballyin2021.ReadmoreNote(s):China;2021Source(s):ArtPCHAPTER

03ArtauctionsTotalhammerpriceatauctionsofartandantiqueinChinafrom2007to2021(inbillionyuan)OverallsalesatartandantiqueauctionsinChina2007-20216055.355040302010035.4435.134.1831.5531.0529.3728.8526.4125.6624.6122.9220.37200919.7120079.14200820102011201220132014201520162017201820192020202115Description:In2021,thetotalsalesoftheartandantiqueauctionindustryinChinareachedmorethan34billionyuan,representingagrowthofalmost30percent.Afterthelowcausedbythe2008globalfinancialcrisis,thetotalsalesatChineseartandantiqueauctionsbouncedbackrapidly.Afterreachingapeakofmorethan55billionyuanin2011,thesalefiguresstabilizedbetweenaround25and35billioninrecentyears.ReadmoreNote(s):China;2007to2021Source(s):ChinaAssociationofAuctioneersShareoftotalhammerpriceatauctionsofartandantiquesinChinain2021,bycategoryDistributionoftotalsalesatartandantiqueauctionsinChina2021,bycategoryAncientbooks,manuscriptsandcalligraphyinscriptions2.38%Others6.24%ContemporaryChinesepaintingsandcalligraphy3.05%Porcelain,jadeandcurio29.71%Stampsandcoins3.23%Oilpaintingandmodernart13.2%ClassicalChinesepaintingsandcalligraphy14.00%ModernChinesepaintingsandcalligraphy28.75%16Description:In2021,Porcelain,jadeandcuriowerethemostprominentcategoriesintheChineseartauctionmarket,contributingasignificantshareoftheoverallhammerpriceatartandantiqueauctionsinthecountry.ModernChinesepaintingsandcalligraphylotsalsocontributedalmost30percentofthetotalauctionsalesinChina,whilestampandcoinsalesrepresentedaroundthreepercentofthetotalhammerpriceatChineseauctions,duetotheirloweraveragevaluecomparedto[...]

ReadmoreNote(s):China;2021Source(s):ChinaAssociationofAuctioneersNumberoflotssoldatauctionsofartandantiquesinChinain2021,bycategoryNumberoflotstradedatartandantiqueauctionsinChina2021,bycategoryNumberofauctionlotssold010,000

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110,000Porcelain,jadeandcurioModernChinesepaintingsandcalligraphyStampsandcoins95,43056,64338,095Ancientbooks,manuscriptsandcalligraphyinscriptionsContemporaryChinesepaintingsandcalligraphyClassicalChinesepaintingsandcalligraphyOilpaintingandmodernart24,28319,26916,29211,125Others45,31817Description:Porcelain,jade,andcuriolotsrepresentedmorethan31percentofalllotssoldatartandantiqueauctionsinmainlandChinain2021.Chinesepaintingsandcalligraphyofallperiodscontributedasimilarnumberofsoldlotsinthesameyear,whileachievingsignificantlyhighertotalsales.Althoughstampsandcoinsonlygeneratedonlythreepercentoftheoverallrevenueintheculturalrelicauctionmarket,morethan38,000stampandcoinlotswereauctionedin2021,rankingitoneofthe[...]ReadmoreNote(s):China;2021Source(s):ChinaAssociationofAuctioneersActuallotpaymentsettledatofartandantiqueauctionhousesinChinafrom2011to2021(inbillionyuan)ActuallotpaymentreceivedbyartandantiqueauctionhousesinChina2011-2021353025201510528.5919.8717.2216.1715.7815.3215.0615.0813.08201812.312.472020020112012201320142015201620172019202118Description:In2021,Chineseartandantiqueauctionhousesonlyreceived15.78billionyuanofauctionlotpayments.Thefigureisimprovingincomparisontothepreviousyear,butisstilllessthanhalfofthetotalhammerpricefromthesameperiod,meaningthatnon-paymentremainedasignificantdeficitoftheartandantiqueauctionindustryinChina.ReadmoreNote(s):China;2011to2021Source(s):ChinaAssociationofAuctioneersDistributionoftotalhammerpriceatartandantiqueauctionsinChinain2021,bycityDistributionofartandantiqueauctionsalesinChina2021,bycityNanjing0.33%Tianjin0.62%Othercities3.73%Guangzhou3.32%Hangzhou6.21%Shanghai9.13%Beijing76.66%19Description:AuctionhousesbasedinBeijingcontributedmorethan76percentofallartandantiqueauctionsalesinChina,makingthecitybyfarthehubofmainlandChina'sartandantiqueauctionindustry.AuctioncompaniesinthesoutherncitiesofShanghaiandHangzhoubothgeneratedlessthantenpercentofauctionsalesinChina,whileothercitiessuchasGuangzhou,Nanjing,andTianjinhadevenlowerfigures.ReadmoreNote(s):China;2021Source(s):ChinaAssociationofAuctioneersCHAPTER

04NFTsandonlinearttradeNumberofdigitalcollectablesissuedinChinafrom2021to2022(in1,000s)NumberofdigitalcollectablesissuedinChina2021-20226,0005,0004,0003,0002,0004,9693,1322,8542,6911,0398321,0000703563477335123Aug'21Sep'21Oct'21Nov'21Dec'21Jan'22Feb'22Mar'22Apr'22May'22Jun'2221Description:InAugustof2021,approximately123thousanddigitalcollectableswereissuedinChina.Thenumbergrewrapidlyinlate2021andearly2022,thankstotheincreasingpopularityofthesectoramongcollectors.ReadmoreNote(s):China;2021to2022Source(s):iResearchTotalturnoverofthedomesticdigitalcollectablesmarketinChinafrom2021to2022(inmillionyuan)TurnoverofdigitalcollectablesissuedinChina2021-202216014012010080147.4111.6199.23604029.2116.8614.312007.236.186.071.560.31Aug'21Sep'21Oct'21Nov'21Dec'21Jan'22Feb'22Mar'22Apr'22May'22Jun'2222Description:InAugust2021,themarketturnoverforChinesedigitalcollectablesinChinawasonly0.31millionyuan.Themarketgrewrapidlyinlate2021andearly2022,thankstotheincreasingpopularityofthesectoramongcollectors.ReadmoreNote(s):China;2021to2022Source(s):iResearchDistributionofauctionsofartandantiquesinChinain2021,byauctionformatShareofartandantiqueauctionsinChina2021,byauctionformatHallwithonlinefunctions4.52%Hall2.97%Online92.00%23Description:Thenumberofonline-onlyartandantiqueauctionsinChinaincreaseddramaticallyinrecentyears.In2021,92.51percentofartandantiqueauctionsinthecountrywereonline-only.Ontheotherhand,manyhallauctionshavealsoincorporatedinternetlivebiddingfunctions,withagoodnumberoflotswonbyonlinebidders.ReadmoreNote(s):China;2021Source(s):ChinaAssociationofAuctioneersDistributionoftotalsalesofartandantiqueauctionsinmainlandChinain2021,byauctionformatShareofartandantiqueauctionsalesinmainlandChina2021,byauctionformatOnline-onlyauctions4.46%Hallauctions*95.54%24Description:In2021,althoughthevastmajorityofartandantiqueauctionsinChinawereheldexclusivelyonline,theseauctionscontributedonlyabout4.5percentofthetotalsalesofChineseartandantiqueauctions.Thepopularityofonline-onlyauctionsismainlyevidentforlower-valuelots.Hallauctionsremainedthesaleschannelofartworksandantiquesofimportance,asviewingsarecrucialforobjectsofhighervalue.ReadmoreNote(s):China;2021;*Hallauctionsincludehallauctionswithonlinebiddingfunctions.Figuresexcludeanyfees,taxesandbuyer'spremium.ReadmoreSource(s):ChinaAssociationofAuctioneersCHAPTER

05ChineseartandantiquesintheinternationalmarketSalesvalueofChineseartandantiquesauctionworldwidein2021,byregion(inmillionU.S.dollars)SalesvalueofChineseartandantiquesauctionworldwide2021,byregionSalesvalueinmillionU.S.dollars2,000

3,00001,0004,0005,0006,0007,000MainlandChinaAsia(excludingmainlandChina)Europe5,947.311,082.84256.76186.48NorthAmericaOceania

4.426Description:In2021,thesalesvalueofChineseartandantiquesauctionsinmainlandChinaamountedtoalmostsixbillionU.S.dollars,rankedfirstamongotherregions.Meanwhile,Asia,excludingmainlandChina,alsoexceededonebillionU.S.dollarsinsalesvalueofChineseartandantiquesauctions.ReadmoreNote(s):Worldwide,China;2021Source(s):ChinaAssociationofAuctioneersNumberofChineseartlotssoldoverseasin2021,bycategory(in1,000s)NumberofChineseartlotssoldoverseas2021,bycategoryNumberoflotsinthousands05101520253035ChineseporcelainandjademiscellaneousFinechinesepaintingsandcalligraphyOilpaintingsandcontemporarychineseartChinesebooksandmanuscripts29.75.742.470.36Other

0.127/statistics/1390502/china-number-of-lots-sold-overseas-by-categoryIn2021,thetotalnumberofChineseporcelainandjademiscellaneoussoldoverseasamountedtoalmost30thousand,awidemarginaheadofothercategories.Meanwhile,fineChinesepaintingsandcalligraphyremainedpopularareas