意大利折扣零售店行业市场前景及投资研究报告-培训课件外文版2024.5零食很忙赵一鸣

REPORTDiscountgrocerystoresinItalyCHAPTER

01OverviewMarketshareofthefoodretailindustryinItalyin2021,byretailformatsMarketsharesofthefoodretailindustryinItaly2021,bystoreformatsConveniencestores6.5%Hypermarkets>4,500squaremeters8.2%Marketstalls,e-commerce10.8%Superstoresandsupermarkets46%Smalltraditionalshops13.2%Discounts15.3%4Description:Accordingtothedata,themarketshareofsuperstoresandsupermarketswasthegreatestinthefoodretailindustryinItalywith46percent.Smalltraditionalshopsinsteadfeaturedamarketshareofapproximately13percent.

ReadmoreNote(s):Italy;2021Source(s):Istat;Nielsen;TradelabMarketshareofdiscountstoresinthefoodretailindustryinItalybetween2010and2023MarketshareofdiscountstoresinItaly2010-202330%25%20%25%23.3%21.7%21.3%19.9%18.8%17.7%16.7%15.7%15%14.4%15%10%5%13.8%13.2%12.6%0%20102011201220132014201520162017201820192020202120222023*5Description:InItaly,themarketshareofdiscountstoresoutofthefoodretailindustrysteadilyincreasedto25percentasof2023estimates.Previousfiguresrelatedtothedomesticmarketindicatedamarketshareof12.6percentin2010.Overthesameperiod,thesalesvalueofdiscountstoresgrewfrom14.5billioneurosin2014to22.8billioneurosin2021.ReadmoreNote(s):Italy;2011to2023*;*Figuresfor2023areestimatesReadmoreSource(s):Mediobanca;TheEuropeanHouse–AmbrosettiMarketshareofdiscountstoresovertotalretailinItalyin2022,byregionDiscountstoresmarketshareovertotalretailinItalybyregion2022Marketshare0%5%10%15%20%25%30%35%40%SicilySardinia35.1%34.7%Apulia33.1%Molise31.6%AbruzzoBasilicataUmbria29.8%29.4%27%25.6%24.5%23.7%22.9%22.8%CalabriaFriuli-VeneziaGiuliaMarcheLiguriaLazioPiedmont20.8%6Description:In2022,therewasanotabledifferenceinthemarketshareofdiscountstoreovertotalretailinItaly,varyingaccordingtoregions.Discountstoresaccountfor35.1percentofthetotalretailmarketshareinSicily,whileintheAostaValleytheyaccountedforjust9.6percent.ReadmoreNote(s):Italy;2022Source(s):EnteBilateraleNazionaledelsettoreterziario;Nielsen;TradelabDiscountstoressalesinItalybetween2014and2022(inmillioneuros)DiscountstoressalesinItaly2014-202225,00020,00015,00010,0005,000023,786.422,849.621,556.318,488.217,230.316,414.515,677.714,988.214,495.42014201520162017201820192020202120227Description:Overthesurveyperiod,thesalesofdiscountstoresinItalyhaveincreasedconstantlyfromalmost14.5billioneurosin2014tonearly24billioneurosinthelastyearoftheperiodanalyzed.

ReadmoreNote(s):Italy;2014to2022Source(s):Euromonitor;USDAForeignAgriculturalService;Varioussources(Officialstatistics,Italiantradeassociations)NumberofdiscountstoresinItalyfrom2017to2022DiscountstoresinItaly2017-20225,7505,6505,6925,5425,5505,4285,4505,3505,2505,1505,0504,9505,3115,20720185,039201720192020202120228Description:ThenumberofdiscountstoresinItalyhasgrownsteadilyfrom5,039storesin2017toapeakof5,692storesin2022.ReadmoreNote(s):Italy;2017to2022Source(s):Euromonitor;FondosviluppoTotalsalessurfaceofdiscountstoresinItalyfrom2017to2022(inmillionsquaremeters)Discountstoressalesarea2017-20224.03.53.83.73.53.43.33.23.02.52.01.51.00.50.02017201820192020202120229Description:ThetotalsurfaceareaofdiscountstoresinItalyhasgrownsteadilyfrom3.2millionsquaremetersin2017toapeakof3.8millionsquaremetersin2022.

ReadmoreNote(s):Italy;2017to2022Source(s):Euromonitor;FondosviluppoPenetrationrateofdiscountstoresinItalybetweenSeptember2020and2022PenetrationrateofdiscountstoresItaly2020-2022Penetrationrate50%0%10%20%30%40%60%70%80%90%100%20202021202281.6%84.2%85.9%10Description:BetweenSeptember2020and2022,discountstoresinItalysawagrowthintheirpenetrationrate.In2020,discountersreachedapproximately81.6percentofItalianfamilieswhileby2022theyreached85.9percent.

ReadmoreNote(s):Italy;September2020to2022;Movingannualtotal(MAT)Source(s):Gdoweek;GfKItalyCHAPTER

02LeadingretailersMarketshareofdiscountstoresovertotalretailinItalyin2022,byretailerDiscountstoresmarketshareovertotalretailinItalybyretailer2022Marketshare0%1%2%3%4%5%6%7%8%EurospinLidl6.8%4.9%MD3.4%PennyMarketiN'sMercatoTodis1.3%1%0.9%0.9%DpiùAldi0.6%0.5%0.4%0.4%PrixQualityARDEkom12Description:In2022,Eurospin,Lidl,andMDemergedasthetopthreediscountstoresinItalybasedonmarketshare,collectivelyaccountingforover15percentofthetotalretailmarket.Eurospinclaimedtheleadingpositionwitha6.8percentmarketshare,followedbyLidlwith4.9percent.ReadmoreNote(s):Italy;2022Source(s):EnteBilateraleNazionaledelsettoreterziario;Nielsen;TradelabLeadingdiscountstoresinItalyin2022,bymarketshareDiscountstoresmarketshareinItalyin2022Marketshare0%5%10%15%20%25%30%35%EurospinLidl31%22.3%MD15.6%PennyMarketiN'sMercatoTodis5.9%4.6%4%3.9%DpiùAldi2.7%2.3%1.9%1.6%PrixQualityARDEkom13Description:TheleadingthreediscountstoresinItalyin2022bymarketsharewereEurospin,Lidl,andMD,togethermakingupnearly69percentofthetotalmarket.Eurospinwastheleadingdiscountchainwitha31percentofmarketshare,followedbyLidlwith22.3percent.ReadmoreNote(s):Italy;2022Source(s):EnteBilateraleNazionaledelsettoreterziario;Nielsen;TradelabAverageretailsurfaceoftheleadingdiscountstoresinItalyin2022(insquaredmeters)Italy:averageretailspaceoftheleadingdiscountstores2022Retailspaceinsquaredmeters60002004008001,0001,200AldiLidl1,088908EurospinPennyMarketMD858734712PrixQualityDpiù662628Todis586580ARDDiscountiN'sMercatoEkom51149914Description:Accordingtodata,theaverageretailspaceperpointofsaleofthediscountstorechainAldiwasaround1,088squaredmetersin2022,thehighestamongtheotherdiscountersconsidered.Lidlcamesecondwithanaverageretailspaceperpointofsaleof908squaredmeters.ReadmoreNote(s):Italy;2022Source(s):EnteBilateraleNazionaledelsettoreterziario;Nielsen;TradelabYear-over-yearpercentagegrowthinsalesofleadingdiscountstorechainsinItalybetween2017and2021SalesgrowthofdiscountstorechainsinItaly2017-202112%10%8%6%4%2%0%MDLidlEurospin15Description:Between2017and2021,thediscountstorechainMDexperiencedthehighestaverageannualgrowthinsalesamongdiscountstoresinItaly,achievinga9.7percentincreaseoverthatperiod.

ReadmoreNote(s):Italy;2017to2021Source(s):CorriereOrtofrutticolo;MediobancaPenetrationrateofleadingdiscountchainstoresinItalyasofSeptember2022PenetrationrateofleadingdiscountstoresItaly2022Penetrationrate30%0%10%20%40%50%60%LidlEurospinMD56.3%52.1%28.5%PennyMarketAldi16.1%10.7%10.1%iN'sMercatoTodis8.1%7.3%Dpiù16Description:InSeptember2022,LidlhadthehighestpenetrationrateamongalldiscountchainstoresinItaly,reachingapproximately56.3percentofItalianfamilies.Ontheotherhand,Dpiùhadapenetrationrateofjust7.3percent.ReadmoreNote(s):Italy;September2022;Movingannualtotal(MAT)Source(s):Gdoweek;GfKItalyCHAPTER

03EurospinTurnoverofdiscounterchainEurospininItalyin2022,bybranch(inbillioneuros)RevenueofEurospininItalybybanner20223.02.832.52.01.51.00.50.01.611.120.980.89SpesaIntelligenteEurospinLazioEurospinTirrenicaEurospinSiciliaEurospinPuglia18Description:In2022,SpesaIntelligenteemergedasthetoprevenuegeneratorforthediscounterchainEurospin,withasubstantial2.8billioneuros.ThecompanybranchEurospinLaziofollowedsuit,generating1.6billioneuros.

ReadmoreNote(s):Italy;2022Source(s):GDONews;LinkedInNumberofstoresofdiscounterchainEurospinin2022,bycountryNumberofEurospinstoresbycountry20221,2001,00080060040020001,137517ItalySloveniaCroatia19Description:Asof2022,thenumberofstoresofthediscountchainEurospininItalyamountedto1,137.Since2004,theretailerhasbeenpresentinSloveniawith51retaillocationsandsince2020inCroatiawithsevenoutlets.ReadmoreNote(s):Italy;2022Source(s):EurospinNetprofitmarginofEurospininItalyfrom2019to2021Italy:netprofitmarginofEurospin2019-20216%5.1%5%4%3%2%1%0%4.7%4.2%20192020202120Description:Accordingtothedata,thenetprofitmarginofthediscountstorechainEurospininItalygrewfrom4.2percentin2019to5.1percentin2021.ReadmoreNote(s):Italy;2019to2021Source(s):EnteBilateraleNazionaledelsettoreterziarioCHAPTER

04LidlAnnualturnoverofLidlItaliafrom2012to2022(inbillioneuros)LidlannualturnoverinItaly2012-2022876.85.965432105.155.154.734.333.993.73.373.042.732012201320142015201620172018201920202021202222Description:Accordingtodata,theretailchaingroupLidlgeneratedaturnoverof2.7billioneurosin2012inItaly.By2022,theannualturnoverofthesupermarketchainamountedto6.8billioneuros,thehighestvalueduringthereportedperiod.

ReadmoreNote(s):Italy;2013to2022Source(s):ItalianFoodTodayNumberofLidlstoresinItalyfrom2020to2023Italy:numberofLidlstores2020-20238007307006807006005004003002001000660202020212022202323Description:Accordingtodata,thenumberofstoresofthediscountretailchainLidlinItalyhaveincreasedfrom660in2020to730in2023.ReadmoreNote(s):Italy;2020to2023Source(s):Distribuzionemoderna;LidlNumberofemployeesofLidldiscountsupermarketsinItalyfrom2015to2022NumberofemployeesofLidlinItaly2015-202225,00020,00021,00020,00016,50016,01614,56515,00012,87712,00110,96410,0005,00002015201620172018201920202021202224Description:Between2015and2022,theworkforceoftheItalianbranchofLidlregisteredasteadyincrease.Accordingtothedata,thenumberofpeopleemployedbythegroceryretailerwentfrom10,964employeesin2015to21,000employeesin2022.

ReadmoreNote(s):Italy;2015to2022Source(s):LidlNetprofitmarginofLidlinItalyfrom2019to2021Italy:netprofitmarginofLidl2019-20214.0%3.6%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%3.3%2.8%20192020202125Description:Accordingtothedata,thenetprofitmarginofthediscountstorechainLidlinItalygrewfrom2.8percentin2019to3.6percentin2021.ReadmoreNote(s):Italy;2019to2021Source(s):EnteBilateraleNazionaledelsettoreterziarioCHAPTER

05MDAnnualturnoverofdiscounterchainMDinItalyfrom2018to2022(inbillioneuros)MDannualrevenueinItaly2018-20224.03.53.433.02.82.752.52.52.01.51.00.50.02018201920202021202227Description:Accordingtodata,thediscountstorechainMDgeneratedaturnoverof2.5billioneurosin2018inItaly.By2022,theannualturnoverofthediscounteramountedto3.4billioneuros,thehighestvalueduringthereportedperiod.

ReadmoreNote(s):Italy;2018to2022Source(s):fruitbookmagazine.itNumberofstoresofdiscounterchainMDinItalyfrom2018to2022Italy:numberofMDstores2018-202290080080080078080070060050040030020010007502018201920202021202228Description:Accordingtodata,thenumberofstoresofthediscountstorechainMDinItalyhaveincreasedfrom750in2018to800in2022ReadmoreNote(s):Italy;2018to2022Source(s):fruitbookmagazine.itNumberofemployeesofdiscounterchainMDinItalyfrom2020to2022NumberofemployeesofMDinItaly2020-20229,0008,0007,0006,0005,0004,0003,0002,0001,00008,5178,2096,72520202021202229Description:Between2020and2022,theworkforceoftheItaliandiscountchainMDregisteredasteadyincrease.Accordingtothedata,thenumberofpeopleemployedbythediscounterwentfrom6,725employeesin2020to8,517employeesin2022.

ReadmoreNote(s):Italy;2020to2022Source(s):MDNetprofitmarginofMDinItalyfrom2019to2021Italy:netprofitmarginofMD2019-20213.0%2.4%2.5%2.0%1.5%1.0%0.5%0.0%2.3%1.8%20192020202130Description:Accordingtothedata,thenetprofitmarginofthediscountstorechainMDinItalygrewfrom1.8percentin2019toapeakof2.4percentin2020,beforedecreasingto2.3percentasof2021.

ReadmoreNote(s):Italy;2019to2021Source(s):EnteBilateraleNazionaledelsettoreterziarioCHAPTER

06OtherstoresAnnualturnoverofdiscounterchainPennyMarketinItalyfrom2019to2023(inbillioneuros)PennyMarketannualrevenueinItaly2019-20231.81.61.61.51.51.41.41.21.00.80.60.40.20.02019202120222023*32/statistics/1422943/penny-market-annual-turnover-in-italyAccordingtodata,thediscountstorechainPennyMarketgeneratedaturnoverof1.4billioneurosin2019inItaly.By2023,theannualturnoverofthediscounterwasestimatedtoreach1.6billioneuros,thehighestvalueduringthereportedperiod.

ReadmoreNote(s):Italy;2019to2023Source(s):fruitbookmagazine.itAnnualturnoverofdiscounterchainiN'sMercatoinItalyfrom2019to2021(inmillioneuros)iN'sMercatoannualrevenueinItaly2019-20211,6001,4001,2001,3409871,000798800600400200020192020202133/statistics/1422967/in-s-mercato-annual-turnover-in-italyAccordingtodata,thediscountstorechainiN'sMercatogeneratedaturnoverof798millioneurosin2019inItaly.By2022,theannualturnoverofthediscounterreachedmorethan1.3billioneuros,thehighestvalueduringthereportedperiod.

ReadmoreNote(s):Italy;2019to2021Source(s):DistribuzionemodernaAnnualturnoverofdiscounterchainTodisinItalyfrom2020to2022(inmillioneuros)TodisannualrevenueinItaly2020-20221,2001,0001,000903875800600400200020202021202234Description:Accordingtodata,thediscountstorechainTodisgeneratedaturnoverof875millioneurosin2020inItaly.By2022,theannualturnoverofthediscounterreachedonebillioneuros,thehighestvalueduringthereportedperiod.

ReadmoreNote(s):Italy;2020to2022Source(s):TodisCHAPTER

07PricesandexpenditureAverageincreaseinpricesinselecteddiscountstoresinItalybetween2022and2023PriceincreaseinselecteddiscountstoresinItaly2022-2023Percentagepriceincrease8%

10%0%2%4%6%12%14%16%18%18%20%AldiTodis17%17%EurospiniN'sMercatoLidl15%15%15%15%MDPrixQualityPennyMarketDpiù14%12%36Description:AmongdiscountstoresinItaly,Aldiexperiencedthehighestpriceincreaseof21percentbetween2022and2023.Incontrast,Dpiùhadthelowestincreaseof12percentcomparedtothepreviousyear.

ReadmoreNote(s):Italy;March7toApril1,2023;1203storesin67ItaliancitiesSource(s):AltroconsumoAverageyearlyconsumerexpenditureindiscountstoresinItalybetweenSeptember2020and2022(ineuros)AverageexpenditureindiscountstoresItaly2020-2022Expenditureineuros400010020030050060070080020202021202264668173437Description:BetweenSeptember2020and2022,discountstoresinItalysawagrowthintheaverageconsumerexpenditure.In2020,theaverageannualexpenditureindiscountersstoodat646euros,whileby2022itreached734euros.

ReadmoreNote(s):Italy;September2020to2022;Movingannualtotal(MAT)Source(s):Gdoweek;GfKItalyMostaffordablefoodstoresfordiscountproductsinItalyin2023Italy:mostaffordablefoodstoresfordiscountproductsin2023Indexofaffordability*020406080100120140iN'sMercatoAldi100101102DpiùEurospinPrixQualityLidl102102103103104MDPennyMarketEsselungaSuperstoreTodis112113114SpazioConadBennet117117Interspar38Description:ThefigureshowsthemostaffordablestoreswhenitcomestodiscountproductsinItalyasof2023.ThecheapestwasiN'sMercato,scoring100points,followedbyAldi,at101points.CarrefourMarketwasthelastinthelist,scoring130points,meaningitwasonaverage30percentmoreexpensivethanthecheapestone.ReadmoreNote(s):Italy;2023;1203storesin67Italiancities;*Thevalueof100isgiventothecheapeststore,whiletheotherindexesaregivenonpercentagebasis.Thevalueof110,forexample,meansthatthefoodstoreis10percentmoreexpensivethan[...]

ReadmoreSource(s):Altroconsumo;IlFattoAlimentareMostaffordablediscountstoresforgroceryshoppinginItalyin2023Italy:mostaffordablediscountstoresforgroceriesin2023Indexofaffordability*020406080100100101102105105120140iN'sMercatoLidlEurospinDpiùMDAldi109110113116PennyMarketTodisPrixQuality39Description:ThefigureshowsthemostaffordablediscountstoreswhenitcomestogroceryshoppinginItalyasof2023.ThecheapestwasiN'sMercato,scoring100points,followedbyLidl,at101points.PrixQualitywasthelastinthelist,scoring116points,meaningitwasonaverage16percentmoreexpensivethanthecheapestone.ReadmoreNote(s):Italy;2023;1203storesin67Italiancities;*Thevalueof100isgiventothecheapeststore,whiletheotherindexesaregivenonpercentagebasis.Thevalueof110,forexample,meansthatthefoodstoreis10percentmoreexpensivethan[...]

ReadmoreSource(s):Altroconsumo;QuotidianoPiemonteseCHAPTER

08ConsumerbehaviorPreferreddiscountstoresforgroceryshoppinginItalyin2022,bysatisfactionindexItaly:preferreddiscountstoresforgroceriesbysatisfactionindex2022Indexofsatisfaction*40010203050607080787890AldiEurospinMD75757575LidlPrixQualityTodisPennyMarketDpiù7474iN'sMercato7241Description:ThefiguresshowsthediscountstoreswiththehighestsatisfactionindexaccordingtoconsumersinItalyasof2022.ThediscounterswiththehighestsatisfactionindexwereAldiandEurospin,scoringboth78points.iN'sMercatowasthelastinthelist,withasatisfactionindexof72points.ReadmoreNote(s):Italy;June2022;9,834respondents;9,834clientmembers;*Todeveloptheoverallrankings,respondentswereaskedwhattheiroverallsatisfactioniswiththechainsofwhichtheyarecustomers.Theratingswerethenprocessedtoobtain[...]

ReadmoreSource(s):AltroconsumoConsumerbrandawarenessofleadinggroceryretailchainsinItalyasofOctober2022BrandawarenessofgroceryretailersinItaly2022Brandawareness50%0%10%20%30%40%60%70%80%90%100%110%ConadLidl96.4%93.8%Coop/IpercoopEurospinCarrefourMD91.7%91.7%80.5%75%Esselunga70.2%42Description:AsofOct