匈牙利快速消费品市场前景及投资研究报告-培训课件外文版2024.5零食很忙

INDUSTRIES

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MARKETSFMCGmarketinHungaryCHAPTER

01OverviewRevenueofthefoodmarketinHungaryfrom2018to2028(inmillionU.S.dollars)RevenueofthefoodindustryinHungary2018-202825,00020,00015,00010,0005,0000201820192020202120222023202420252026202720284Description:TherevenueinthefoodmarketinHungarywasforecasttocontinuouslyincreasebetween2023and2028byintotal6.4billionU.S.dollars(+37.76percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach23.3billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Hungary;2018to2028Source(s):ConsumerMarketInsightsRevenueofalcoholicdrinksmarketinHungaryfrom2014to2027(inmillionU.S.dollars)AlcoholicdrinksrevenueinHungary2014-2027AlcoholicDrinksBeerSpiritsWineCider,Perry&RiceWineHardSeltzer8,0007,0006,0005,0004,0003,0002,0001,0000201420152016201720182019202020212022202320242025202620275Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.ParticularlystrikingistheexceptionallystrongincreaseofthesegmentAlcoholicDrinkstowardstheendoftheforecastperiod.Thevalueamountingto197.1millionU.S.dollarsstandsoutsignificantlyfromtheaveragechanges,whichareestimatedat65.7millionU.S.dollars.ReadmoreNote(s):Hungary;2014to2027Source(s):ConsumerMarketInsightsRevenueofthenon-alcoholicdrinksmarketinHungaryfrom2014to2027(inmillionU.S.dollars)Revenueofthenon-alcoholicdrinksindustryinHungary2014-20276,0005,0004,0003,0002,0001,0000201420152016201720182019202020212022202320242025202620276Description:Therevenueinthenon-alcoholicdrinksmarketinHungarywasforecasttocontinuouslyincreasebetween2023and2027byintotal1.5billionU.S.dollars(+39.29percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.3billionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Hungary;2014to2027Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketinHungaryfrom2015to2028(inmillionU.S.dollars)Revenueofthebeauty&personalcareindustryinHungary2015-20281,2001,0008006004002000201520162017201820192020202120222023202420252026202720287Description:Therevenueinthebeauty&personalcaremarketinHungarywasforecasttocontinuouslyincreasebetween2023and2028byintotal126.7millionU.S.dollars(+13.74percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach1billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Hungary;2015to2028Source(s):ConsumerMarketInsightsRevenueofthehome&laundrycaremarketinHungaryfrom2015to2028(inmillionU.S.dollars)Revenueofthehome&laundrycareindustryinHungary2015-2028700600500658.48634.65615.19591.54568543.09502.58463.18440.29435.59426.73408.77380.974003002001000374.35201520162017201820192020202120222023202420252026202720288Description:Therevenueinthehome&laundrycaremarketinHungarywasforecasttocontinuouslyincreasebetween2023and2028byintotal115.4millionU.S.dollars(+21.25percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach658.48millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Hungary;2015to2028Source(s):ConsumerMarketInsightsRevenueoftheapparelmarketinHungaryfrom2014to2027(inmillionU.S.dollars)RevenueoftheapparelindustryinHungary2014-20273,5003,0002,5002,0001,5001,0005000201420152016201720182019202020212022202320242025202620279Description:TherevenueintheapparelmarketinHungarywasforecasttocontinuouslyincreasebetween2023and2027byintotal506.7millionU.S.dollars(+20.66percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach3billionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Hungary;2014to2027Source(s):ConsumerMarketInsightsCHAPTER

02ProductionAnnualturnoverofthemanufactureoffoodproductsinHungaryfrom2009to2020(inmillioneuros)TurnoveroffoodproductmanufacturinginHungary2009-202012,00011,080.610,883.810,762.410,382.29,809.69,584.59,566.810,0008,0006,0004,0002,00009,500.19,332.29,050.48,183.97,987.72009201020112012201320142015201620172018b2019202011Description:TheturnoverofthefoodproductmanufacturingindustryinHungarydecreasedby196.8millioneuros(-1.78percent)in2020incomparisontothepreviousyear.Nevertheless,thelasttwoyearsinthisindustryrecordedasignificanthigherturnoverthantheprecedingyears.ReadmoreNote(s):Hungary;2009to2020Source(s):EurostatAnnualturnoveroftheprocessingandpreservingofmeatandproductionofmeatproductsindustryinHungaryfrom2010to2020(inmillioneuros)TurnoverofprocessingandproductionofmeatandmeatproductsinHungary2010-20204,0003,5003,0002,5002,0001,5001,0005003,806.73,629.73,5142,973.72,777.82,741.52,734.22,670.42,621.92,580.92,410.50201020112012201320142015201620172018b2019202012Description:TheturnoveroftheprocessingandpreservingindustryofmeatandmeatproductsinHungarydecreasedto3.5billioneurossincethepreviousyear.Nevertheless,thelasttwoyearsinthisindustryrecordedasignificanthigherturnoverthantheprecedingyears.ReadmoreNote(s):Hungary;2010to2020Source(s):EurostatAnnualturnoverofthedairyproductmanufacturingindustryinHungaryfrom2010to2020(inmillioneuros)TurnoverofdairyproductmanufacturinginHungary2010-20201,2001,046.61,011.69951,0008006004002000948.1941.3920.3918.2912.6909.9882.8862.5201020112012201320142015201620172018b2019202013/statistics/501195/turnover-manufacturing-of-dairy-products-hungaryTheturnoverofthedairyproductsmanufacturingindustryinHungarydecreasedby20.3millioneuros(-2.3percent)in2020incomparisontothepreviousyear.Therefore,2020marksthelowestturnoverinthisindustryduringtheobservedperiod.

ReadmoreNote(s):Hungary;2010to2020Source(s):EurostatAnnualturnoverofthemanufactureofbakeryandfarinaceousproductsinHungaryfrom2010to2020(inmillioneuros)TurnoverofbakeryandfarinaceousproductmanufacturinginHungary2010-202012,00010,0008,0006,0004,0002,0000201020112012201320142015201620172018b2019202014/statistics/501197/manufacturing-of-bakery-products-turnover-in-hungaryTheturnoverofthefoodproductmanufacturingindustryinHungarydecreasedby196.8millioneuros(-1.78percent)sincethepreviousyear.Nevertheless,thelasttwoyearsinthisindustryrecordedasignificanthigherturnoverthantheprecedingyears.ReadmoreNote(s):Hungary;2010to2020Source(s):EurostatProductionvalueofthefruitandvegetablejuicemanufacturingindustryinHungaryfrom2010to2020(inmillioneuros)ProductionvalueoffruitandvegetablejuicemanufactureinHungary2010-2020180160140160.7122.212010080604020011192.181.178.97573.770.668.664.3201020112012201320142015201620172018b2019202015Description:TheproductionvalueofthefruitandvegetablejuicesmanufacturingindustryinHungarydeclinedto68.6millioneurosin2020.ReadmoreNote(s):Hungary;2010to2020Source(s):EurostatTurnoverofthemanufactureofwearingapparelindustryinHungaryfrom2009to2020(inmillioneuros)TurnoverofthemanufactureofwearingapparelinHungary2009-2020500468.4438.845040035030025020015010050431.9422.6406.8401400.2389.4391.6378.4380365.402009201020112012201320142015201620172018b2019202016Description:In2020,theturnoverofthewearingapparelmanufacturingindustryinHungarydecreasedby14.6millioneuros(-3.84percent)since2019.Therefore,theturnoverinHungarysawitslowestnumberinthatyearwith365.4millioneuros.

ReadmoreNote(s):Hungary;2009to2020Source(s):EurostatAnnualrevenueofthetobaccoproductsmanufacturingsectorinHungaryfrom2008to2020(inmillioneuros)RevenueofthetobaccoproductsmanufacturingsectorinHungary2008-2020800678.37006005004003002001000670.2656.6640.9629.1598.1579.1569.6558.4532511489.6134.820112008200920102012201320142015201620172018b2019202017Description:TheturnoverofthetobaccoproductmanufacturingindustryinHungaryincreasedby15.7millioneuros(+2.45percent)sincethepreviousyear.Intotal,theturnoveramountedto656.6millioneurosin2020.

ReadmoreNote(s):Hungary;2008to2020Source(s):EurostatCHAPTER

03RetailsalesRetailsalesvalueoffoodproductsinHungaryfrom2015to2022(inmillionforints)RetailsalesvalueoffoodproductsinHungary2015-20225,000,0004,500,0004,000,0003,500,0004,420,9533,667,4003,559,7543,167,1952,888,3653,000,0002,524,7472,732,6402,379,7022,500,0002,000,0001,500,0001,000,000500,000020152016201720182019202020212022*19Description:TheretailsalesvalueoffoodproductsinHungaryincreasedgraduallyovertheobservedperiodoftime.In2022,foodretailsalestotaled4.4trillionforints,whichaccountedfornearly26percentofthecountry`stotalretailsales.

ReadmoreNote(s):Hungary;2015to2022;*PreliminarydataReadmoreSource(s):HungarianCentralStatisticalOfficeRetailsalesofalcoholicbeveragesinHungaryfrom2015to2022(inmillionforints)RetailsalesofalcoholicbeveragesinHungary2015-2022600,000500,000400,000492,983438,461419,328390,604341,705344,497305,737308,152300,000200,000100,000020152016201720182019202020212022*20Description:ThesalesvalueofalcoholicbeveragesinHungaryincreasedovertheperiodunderobservation.In2022,theretailsalesvalueofalcoholicbeveragesreached493billionforints.

ReadmoreNote(s):Hungary;2015to2022;*PreliminarydataReadmoreSource(s):HungarianCentralStatisticalOfficeRetailsalesofnon-alcoholicbeveragesinHungaryfrom2015to2022(inmillionforints)Retailsalesofnon-alcoholicbeveragesinHungary2015-2022500,000450,000400,000350,000448,370356,959348,552348,753323,708300,798300,000250,000200,000150,000100,00050,0000271,297263,73020152016201720182019202020212022*21Description:Thesalesvalueofnon-alcoholicbeveragesinHungaryincreasedovertheperiodunderobservation.In2022,thevalueofretailsalesofnon-alcoholicbeveragesreached448billionforints.

ReadmoreNote(s):Hungary;2015to2022;*PreliminaryvalueReadmoreSource(s):HungarianCentralStatisticalOfficeRetailsalesofcosmeticandtoiletarticlesinHungaryfrom2015to2022(inmillionforints)Retailsalesofcosmetics&toiletriesinHungary2015-2022700,000600,000500,000575,223467,171446,045449,435437,549389,805400,000300,000200,000100,0000372,362331,70220152016201720182019202020212022*22/statistics/888083/cosmetic-and-toiletry-retail-sales-hungaryThechartshowsthatsalesofcosmeticsandtoiletrieshaveincreasedovertheconsideredperiod,with2022producingapproximately575billionforintsinsalesforthesector.Bycomparison,in2015,thisfiguretotaled332billionforintsinHungary.

ReadmoreNote(s):Hungary;2015to2022;*PreliminarydataReadmoreSource(s):HungarianCentralStatisticalOfficeRetailsalesofcleaningmaterialsinHungaryfrom2015to2022(inmillionforints)RetailsalesofcleaningmaterialsinHungary2015-2022300,000250,000200,000250,154232,145229,329207,392189,505181,614180,455178,152150,000100,00050,000020152016201720182019202020212022*23Description:Duringtheconsideredperiodoftime,retailsalesofcleaningmaterialsinHungaryincreasedoverall.In2022,theretailsalesvalueoftheseproductstotaled250billionforints,comparedto178billionforintsrecordedin2015.

ReadmoreNote(s):Hungary;2015to2022;*PreliminarydataReadmoreSource(s):HungarianCentralStatisticalOfficeRetailsalesoftextilesandclothinggoodsinHungaryfrom2015to2022(inmillionforints)RetailsalesoftextilesandclothinginHungary2015-2022900,000800,000700,000845,051723,831714,218653,696618,324574,474600,000509,434500,000400,000300,000200,000100,0000462,66820152016201720182019202020212022*24Description:Thechartshowsthatsalesoftextilesandclothinghadincreasedovertheperiodunderobservationthendroppedin2020.Asof2022,retailsalesoftextilesandclothinggoodsinHungaryamountedtonearly845billionforints.

ReadmoreNote(s):Hungary;2015to2022;*PreliminarydataReadmoreSource(s):HungarianCentralStatisticalOfficeRetailsalesoffootwearandleathergoodsinHungaryfrom2015to2022(inmillionforints)RetailsalesoffootwearandleathergoodsinHungary2015-2022350,000300,000305,581256,849252,809240,258250,000200,000150,000100,00050,0000232,101206,350208,165187,56020152016201720182019202020212022*25Description:Overtheperiodunderconsideration,retailsalesoffootwearandleathergoodsfollowedanincreasingtrendinHungary,exceptforadropin2020.Asof2022,theretailsalesvalueoftheseproductstotaled306billionforints.

ReadmoreNote(s):Hungary;2015to2022;*PreliminarydataReadmoreSource(s):HungarianCentralStatisticalOfficeRetailsalesvalueoftobaccoinHungaryfrom2015to2022(inmillionforints)RetailsalesvalueoftobaccoinHungary2015-20221,200,0001,000,0001,105,081974,256848,398800,000746,459681,853624,708587,586560,829600,000400,000200,00002015201620172018201920202021202226Description:TheretailsalesvalueoftobaccoincreasedconsiderablyinHungaryovertheobservedyears.In2022,retailsalesoftobaccoproductswerevaluedatover1.1trillionforints.

ReadmoreNote(s):Hungary;2015to2022Source(s):HungarianCentralStatisticalOfficeCHAPTER

04RetailchannelsGrossannualrevenueofthelargestFMCGretailchainsinHungaryfrom2017to2022(inmillioneuros)LeadingFMCGretailchainsinHungary2017-2022,byrevenueRevenueinmillioneuros202220212020201920182,000201705001,0001,5002,5003,0003,500LidlTescoSparCoopCBAAldiPennyMarket28Description:In2022,Lidlachievedarevenueof3.1billioneuros,makingitthelargestretailchaininthefast-movingconsumergoods(FMCG)industryinHungary.ItsbiggestcompetitorwasSparwitharevenueofnearly2.3billioneurosinthesameyear.

ReadmoreNote(s):Hungary;2017to2022Source(s):TrademagazinTopFMCGretailersinHungaryin2022,bynumberofstoresLeadingFMCGretailersinHungary2022,bynumberofstoresNumberofstores05001,0001,5002,0002,5003,0003,5004,0004,500CoopCBA3,8381,987Reál1,093Spar623KerekesDMRossmannPennyMarketDél-100Lidl470263242228202197197TescoAldi163Napcsillag573324MüllerAuchan29Description:In2021,CoopwastheFMCGretailcahinrecordingthehighestnumberofstoresinHungary,measuringatover3.8thousand.Atthesametime,CBAhadthesecond-highestnumberofstoresinthecountry.

ReadmoreNote(s):Hungary;2022Source(s):TrademagazinNumberofspecializedandnon-specializedfoodretailshopsinHungaryfrom2010to2022Numberofspecializedandnon-specializedfoodshopsinHungary2010-202250,00045,20544,40643,51743,64745,00040,00035,00030,00025,00020,00015,00010,0005,00042,64042,27140,97039,96038,98738,14037,39236,26234,7770201020112012201320142015201620172018201920202021202230Description:Thenumberofspecializedandnon-specializedfoodretailshopsdecreasedinHungaryovertheobservedyears.In2022,therewere34.7thousandfoodretailshopsinthecountry,whilethehighestnumberofstoreswasrecordedin2012atover45thousand.ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeNumberofalcoholicandotherbeveragesshopsinHungaryfrom2010to2022NumberofalcoholicandotherbeveragesshopsinHungary2010-20223,0002,7242,6852,6802,6582,6482,6082,5912,5692,5402,5142,4832,4102,5002,0001,5001,0005002,3090201020112012201320142015201620172018201920202021202231Description:Duringtheconsideredyears,thehighestnumberofretailshopsspecializinginsellingbeverageswasrecordedin2013at2.7thousandunits.In2022,therewere2.3thousandalcoholicbeveragestoresinHungary.

ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeNumberofretailshopsforcosmeticarticlesinHungaryfrom2012to2022NumberofcosmeticshopsinHungary2012-20223,0002,6232,5792,5222,5012,4772,4362,4162,3952,5002,0001,5001,0005002,3462,3362,27902012201320142015201620172018201920202021202232Description:Thechartshowsthatthenumberofshopssellingcosmeticarticlesdeclinedoverthetimeperiod.In2022,2,279cosmeticsstoreswererecordedinHungary.

ReadmoreNote(s):Hungary;2012to2022Source(s):HungarianCentralStatisticalOfficeNumberofclothesretailshopsinHungaryfrom2012to2022NumberofclothesshopsinHungary2012-202225,00019,80619,16220,00015,00010,0005,000018,16717,27716,22215,54215,01814,54913,66612,90412,1232012201320142015201620172018201920202021202233Description:ThechartshowsthattherewasasteadydeclineinshopswithinthisperiodinHungary.By2022,therewere12,123clothesshops,comparedto19,806shopsin2012.

ReadmoreNote(s):Hungary;2012to2022Source(s):HungarianCentralStatisticalOfficeCHAPTER

05OnlineFMCGretailOnlineFMCGshoppingpenetrationrateinHungaryfrom2019to2022OnlineFMCGshoppingpenetrationrateinHungary2019-202225%22%22%22%20%15%10%5%16%0%201920202021202235Description:ThepenetrationrateofonlineFMCGshoppingincreasedinHungarybetween2019andand2020from16to22percent.Overthefollowingyear,thepenetrationrateofonlinegroceryshoppingremainedonthesamelevel.

ReadmoreNote(s):Hungary;2019to2022;4,000respondentsSource(s):GfK;TrademagazinOnlineshareofFMCGsalesinHungaryfrom2019to2022OnlineshareofFMCGsalesinHungary2019-20222.5%2.3%2.1%2.0%1.6%1.5%1.0%0.5%0.0%0.9%201920202021202236Description:Theshareofe-commerceinFMCGsalesincreasedinHungaryovertheobservedyears.In2022,onlinegroceryordersaccountedfor2.3percentofthetotalFMCGsalesvalue,comparedto0.9percentrecordedin2019.

ReadmoreNote(s):Hungary;2019to2022;4,000respondentsSource(s):GfK;TrademagazinOnlineFMCGspendingpercustomerinHungaryfrom2019to2022(inforints)OnlineFMCGspendingpercustomerinHungary2019-2022140,000120,000100,00080,000118,00190,21269,54360,00043,83740,00020,0000201920202021202237Description:TheonlineFMCGexpenditurepercustomerincreasedconsiderablyinHungaryovertheshownperiod.In2022,Hungariansspentonaverage118thousandforintsonlineonFMCGproducts,comparedto44thousandforintsrecordedin2019.

ReadmoreNote(s):Hungary;2019to2022;4,000respondentsSource(s):GfK;TrademagazinMotivationbehindonlinegroceryshoppinginHungaryin2023MotivationbehindonlinegroceryshoppinginHungary2023Shareofrespondents0%10%20%30%40%50%50%60%IllnessLackoftimeduetootheractivities30%RestockingimportantitemsduringagettogetherRegularmonthlygroceryshopping28%27%PublicholidayswhensupermarketsareclosedBadweatherconditions25%25%38Description:In2023,themajorityofHungarianswouldordergroceriesonlinewhentheywerefeelingsick,accountingfor50percentoftheanswers.Another30percentoftherespondentswouldalsoordergroceriesovertheinternetwhentheylackedtimeduetootheractivities.ReadmoreNote(s):Hungary;May2023;500respondentsSource(s):NMSMarketResearch;TrademagazinCHAPTER

06ConsumerspendingTotalconsumerspendingonfoodandnon-alcoholicbeveragesinHungaryfrom2013to2028(inmillionU.S.dollars)Totalconsumerspendingonfoodandnon-alcoholicbeveragesinHungary2013-202825,00020,00015,00010,0005,0000201320142015201620172018201920202021202220232024202520262027202840Description:Thetotalconsumerspendingonfoodandnon-alcoholicbeveragesinHungarywasforecasttocontinuouslyincreasebetween2024and2028byintotal3.8billionU.S.dollars(+22.82percent).Afterthesixthconsecutiveincreasingyear,thefood-relatedspendingisestimatedtoreach20.3billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Hungary;2013to2028;allvaluesareestimatesSource(s):HouseholdconsumptionexpenditureonalcoholicbeveragesinHungaryfrom2008to2022(inmillionforints)ConsumerspendingonalcoholicbeveragesinHungary2008-2022900,000800,000700,000600,000500,000400,000300,000200,000100,0000200820092010201120122013201420152016201720182019202020212022*41Description:TheannualconsumptionexpenditureofHungarianhouseholdsonalcoholicbeveragesfollowedanincreasingtrendovertheshownperiod.In2022,Hungariansspentover827billionforintsonalcoholicbeverages..

ReadmoreNote(s):Hungary;2008to2022Source(s):OECDHouseholdconsumptionexpenditureonclothinginHungaryfrom2008to2022(inmillionforints)ConsumerspendingonclothinginHungary2008-2022850,000750,000650,000550,000450,000350,000250,000200820092010201120122013201420152016201720182019202020212022*42Description:Hungariansconsiderablyincreasedtheirspendingonclothingitemsoverthepastyears.Asof2022,householdexpenditureonclothingpeakedat766billionforints.ReadmoreNote(s):Hungary;2008to2022Source(s):OECDPercapitaconsumerspendingonalcoholandtobaccoinHungaryfrom2013to2028(inU.S.dollars)PercapitaconsumerspendingonalcoholandtobaccoinHungary2013-20281,000900907.29886.52859.22822.97779.19800707.26711.39700644.93621.52614.13589.876005004003002001000559.49542.64533.25469.87459.77201320142015201620172018201920202021202220232024202520262027202843Description:ThepercapitaconsumerspendingonalcoholandtobaccoinHungarywasforecasttocontinuouslyincreasebetween2024and2028byintotal195.9U.S.dollars(+27.54percent).Afterthesixthconsecutiveincreasingyear,thealcohol-andtobacco-relatedpercapitaspendingisestimatedtoreach907.29U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Hungary;2013to2028;allvaluesareestimatesSource(s):HouseholdexpenditureontobaccoinHungaryfrom2010to2022(inbillionforints)HouseholdexpenditureontobaccoinHungary2010-20221,4001,2001,0001,2261,0469268617608006976546356226255906004002000496474201020112012201320142015201620172018201920202021202244Description:InHungary,theamountofmoneyspentontobaccoproductsincreasedconsiderablyovertheobservedtime.In2022,householdspendingontobaccoproductstotaledover1.2trillionforints,comparedtoanexpenditureof474billionforintsrecordedin2010.ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeHouseholdconsumptionexpenditureonnon-durablegoodsinHungaryfrom2010to2022(inbillionforints)Householdconsumptionexpenditureonnon-durablegoodsinHungary2010-202214,00012,00010,00012,55510,5329,6299,3108,6568,1537,5608,0006,0004,0002,00007,3777,2407,1497,0576,7116,278201020112012201320142015201620172018201920202021202245Description:Householdconsumptionexpenditureonnon-durablegoodsunderwentasignificantincreaseinHungaryovertheobservedtime.In2022,householdsspentapproximately12.6trillionforintsonnon-durables,markinga100percentincreasecomparedto2010.ReadmoreNote(s):HungarySource(s):HungarianCentralStatisticalOfficeTotalconsumerspendingonhouseholdupkeepinHungaryfrom2013to2028(inmillionU.S.dollars)TotalconsumerspendingonhouseholdupkeepinHungary2013-20287,0006,0005,0004,0003,0002,0001,0000201320142015201620172018201920202021202220232024202520262027202846Description:ThetotalconsumerspendingonhouseholdupkeepinHungarywasforecasttocontinuouslyincreasebetween2024and2028byintotal1.2billionU.S.dollars(+24.36percent).Afterthethirteenthconsecutiveincreasingyear,thespendingonhouseholdupkeepisestimatedtoreach6.2billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Hungary;2013to2028;allvaluesareestimatesSource(s):CHAPTER

07LeadingbrandsRankingofFMCGbrandsinHungaryin2022,byconsumerreachpoints(CRP)MostpopularFMCGbrandsinHungary2022Consumerreachpoints200510152530354045Coca-ColaKinderMilka403930Mizo29POTTYOSHELL2625MOGYICeres2222SPORTSzentkirályiPepsi201919MILLI18Márka1748Description:In2022,Coca-ColawasHungary'smostpopularFMCGbrandwith40consumerreachpoints.Kinderrankedsecondwith39points,andMilkacamethirdwith30consumerreachpoints.ReadmoreNote(s):Hungary;2022;*Thesourcespecifiedthefollowingmethodology:"TheConsumerReachPointsofeachbrandiscalculatedbymultiplyingthreenumbers:Penetration:theshareofhouseholdsbuyingabrandPopulation:thenumberof[...]

ReadmoreSource(s):Europanel;GfK;KantarWorldpanelRankingoffoodbrandsinHungaryin2022,byconsumerreachpoints(CRP)MostpopularfoodbrandsinHungary2022Consumerreachpoints15051020253035MilkaMOGYICeres302222SPORTKinderBALATONChio20201515Pick14SagaMaggiKnorr131313LUCULLUSKORONAS121249Description:In2022,MilkawasthemostpopularfoodbrandinHungarywith30consumerre