全球生活用纸行业市场前景及投资研究报告-培训课件外文版2024.5太阳纸业

INDUSTRIES

&

MARKETSHousehold

Paper:

market

data&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

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currencies,

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Usecases:

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support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Household

Papermarketispart

of

the

Tissue

&Hygiene

Papermarket.10sectors190+geographicalentities1,000+markets400+reportsGoto

Tissue

&HygieneFind

out

more

on:Tissue&

Hygiene

PaperPaper

market3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue1013161922252627AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER

1OverviewDemand

for

premium,

eco-friendly

household

paper

products

due

toenvironmental

concerns

and

changing

consumer

preferences

is

growingOverview:

SummarySummaryThehousehold

papermarket

hasbeen

experiencing

ashifttowards

premiumproducts,with

consumers

increasingly

willing

to

paymore

forhigh-quality,eco-friendly

products.

Thistrend

isdriven

bygrowing

concerns

abouttheenvironment

andadesire

formore

sustainableproducts.steady

growth

inthe

coming

years,

driven

bythe

increasing

demand

forconvenient,

hygienic,andsustainableproducts,aswell

asthegrowth

ofe-commerce

channels.Oneinvestment

opportunity

forcompanies

inthe

household

papermarket

isthedevelopment

and

marketing

ofeco-friendly

products.

Thisincludesproductsmadefrom

recycled

materials,

andthoseproduced

usingenvironmentallyfriendly

processes.

Anotherinvestment

opportunityisthedevelopment

of

newandinnovativeproducts

thatcatertochanging

consumer

preferences

and

needs.Thiscould

includeproducts

thatare

more

convenient

to

use,

suchaskitchenrollswith

dispensers,

or

tablenapkinsthataremore

durableandabsorbent.Theincreasing

focuson

comfort

andconvenience

isexpected

todrivethedemand

forpremium

household

paperproducts,which

offer

superior

qualityandperformance.

Overall,

the

household

papermarket

isexpected

to

experience6Sources:Market

Insights

2023Household

Paper

is

an

important

part

of

the

Tissue

&

Hygiene

Paper

marketOverview:

Market

DefinitionMarket

definitionTheHousehold

Papersegment

covers

all

kinds

of

tissuepaperwhich

are

usedforhousehold

care.

Primarily

thisincludespapertowels,

tablenapkins,

kitchen

rollsandtablecloths.

Themarket

includesretail

sales.

Themost

importantmanufacturers

areSCA,Procter

&Gamble,Kimberly-Clark,

Unicharm,

Hengan,Sofidel,

and

Metsä

which

produceboth

under

theirown

brandsaswell

asforretailer

brands.7Sources:Market

Insights

2023Household

Paper

accounted

for

23.45%

of

the

Tissue

&

Hygiene

Paper

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheHousehold

Papersegment

amountstoUS$85.83bn

in2023.

Themarket

isexpected

to

grow

annuallyby

4.84%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$16,060.00m

in2023).•Papertowels•Kitchenrolls•Tablenapkins•Toilet

Paper•FacialtissuesInrelation

to

totalpopulation

figures,per

person

revenues

of

US$11.17

aregenerated

in

2023.IntheHousehold

Papersegment,

volume

is

expected

toamountto27.85bn

kgby2027.

TheHousehold

Papersegment

is

expected

toshow

avolume

growth

of2.4%in2024.Theaverage

volume

perperson

intheHousehold

Papersegment

isexpected

toamount

to

3.32kg

in2023.8Sources:Market

Insights

2023CHAPTER

2Market

NumbersHousehold

Paper

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

3.7%

from2014

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$103.7399.1494.54+3.7%(1)90.1485.8378.6974.2471.1970.0069.2866.5864.7962.6961.672014201520162017201820192020202120222023202420252026202710

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

41.5

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.2%(1)53.4641.53+5.6%(1)+6.1%(1)18.4921.65+8.4%(1)16.4913.77+4.5%(1)9.166.120.770.962022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

15.0

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+6.2%(1)20.25+4.8%(1)11.7714.989.33+5.0%(1)+5.4%(1)+6.4%(1)2.041.991.841.601.531.352022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Household

Paper

average

revenue

per

capitas

are

estimated

to

increase

at

aCAGR(1)

of

2.7%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$13.0512.58+2.7%(1)12.1011.6311.1710.349.849.639.479.379.259.208.718.752014201520162017201820192020202120222023202420252026202713

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

18.7

,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+3.3%(1)22.07+6.1%(1)21.80+4.9%(1)20.8418.7316.2216.41+4.5%(1)11.52+5.9%(1)9.256.664.992022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

27.9

,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+4.2%(1)34.22+5.1%(1)29.99+6.0%(1)26.33+5.2%(1)24.5127.8723.37+6.0%(1)13.7819.6519.0410.2920222027202220272022202720222027Germany20222027ChinaUnitedStatesUnitedKingdomFrance15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Household

Paper

volume

are

estimated

to

increase

at

a

CAGR(1)

of

2.4%

from2014

to

2027Market

Size:

GlobalVolume

forecast

inbillionkilograms+2.4%(1)24.4627.8527.2626.6826.0925.4924.2223.8923.3022.7222.1321.5420.9420.342014201520162017201820192020202120222023202420252026202716

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

13.1

billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionkilograms+3.2%(1)15.3013.06+1.6%(1)+2.9%(1)5.73+3.4%(1)5.294.093.54+1.8%(1)2.502.120.210.232022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

5.2billion

kilograms,

China

is

the

biggest

market

amongselectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionkilograms+4.2%(1)6.365.18+1.2%(1)2.632.48+2.9%(1)+2.6%(1)+1.8%(1)0.450.390.350.290.330.322022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Household

Paper

average

volume

per

capita

in

kilograms

are

estimated

toincrease

from

2014

to

2027Market

Size:

GlobalAveragevolume

per

capita

forecast

inkilograms3.503.463.413.373.53.02.52.01.51.00.50.03.323.243.203.183.153.103.063.012.962.902014201520162017201820192020202120222023202420252026202719Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Household

Paper

average

volume

per

capitain

kilograms

in

2027Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inkilograms5.285.275.315.375.485.515.275.275.275.265.415.275.4465432105.285.105.295.275.275.275.285.255.275.285.175.205.235.175.144.824.744.754.774.784.794.714.744.774.804.694.714.724.163.301.823.221.813.151.803.081.783.011.772.871.752.911.732.801.732.721.722.651.712.571.692.491.682.421.672.341.6520142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAustralia&OceaniaAmericas20Sources:Market

Insights

2023With

average

volume

per

capita

in

kilograms

of

7.4,

the

United

States

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inkilograms7.507.515.517.525.487.555.437.567.597.607.625.347.645.388765432107.485.627.497.497.545.467.414.865.175.305.275.585.565.535.295.204.695.264.705.335.325.314.684.704.694.695.024.86

4.845.145.095.104.774.753.454.265.075.125.054.764.794.334.834.184.814.033.883.743.563.303.153.012.862.712.572.4220142015201620172018201920202021202220232024202520262027ChinaUnitedKingdomGermanyFranceUnitedStates21Sources:Market

Insights

2023Household

Paper

price

per

unit

are

estimated

to

increasefrom2014

to

2027Market

Size:

GlobalPrice

perunit

forecast

inUS$4.03.53.02.52.01.51.00.50.03.733.643.543.463.373.253.193.053.053.033.012.952.932.912014201520162017201820192020202120222023202420252026202722Sources:Market

Insights

2023Europe

has

the

highest

Household

Paper

price

per

unit

in

2027Market

Size:

Regional

Comparison

(1/2)Price

perunit

forecast5.04.523.504.383.434.253.314.54.03.53.02.52.01.51.00.50.04.123.154.003.013.872.933.892.883.662.603.492.593.432.623.352.523.382.503.232.683.182.542014201520162017201820192020Asia2021202220232024202520262027AfricaAmericasAustralia&OceaniaEurope23Sources:Market

Insights

2023With

price

per

unit

of

US$4.8,

France

has

the

highest

price

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

forecast5.6965.514.974.245.334.344.194.814.374.104.615.154.514.984.784.285.614.115432104.014.065.394.554.483.702.724.454.343.763.645.173.88

3.864.10

3.504.09

3.843.403.573.513.852.962.894.053.003.88

4.07

3.762.893.902.944.153.542.593.422.743.912.803.643.313.183.123.062.873.093.192.702.623.26201420152016201720182019UnitedStates202020212022UnitedKingdom20232024202520262027ChinaGermanyFrance24Sources:Market

Insights

2023In

2022,

Private

Label

had

the

highest

share

in

Household

PaperFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Household

Paper

market,

online

revenue

share

reached

2.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share1.00%1.00%1.00%2.00%2.00%2.00%3.00%3.00%4.00%4.00%5.00%99.00%99.00%99.00%98.00%98.00%98.00%97.00%97.00%96.00%96.00%95.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Household

Paper

market,

mobile

revenue

share

reached

47.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.00%100.00%100.00%41.00%100.00%41.00%100.00%44.00%100.00%47.00%100.00%49.00%100.00%51.00%100.00%53.00%100.00%55.00%100.00%56.00%33.00%37.00%67.00%201763.00%201859.00%201959.00%202056.00%202153.00%202251.00%202349.00%202447.00%202545.00%202644.00%