欧洲植物奶乳制品行业市场前景及投资研究报告-培训课件外文版2024.6蒙牛伊利

CONSUMERS

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BRANDSPlant-basedmilkanddairyalternativesinEuropeCHAPTER

01MarketoverviewRevenueofthemilksubstitutesmarketintheEuropeanUnion(EU-27)from2018to2028(inbillionU.S.dollars)EuropeanUnionmilksubstitutesmarketrevenue2018-20286.55.54.53.55.464.934.383.883.42.952.582.51.50.52.21.761.451.38201820192020202120222023202420252026202720283Description:Therevenueinthe'MilkSubstitutes'segmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslyincreasebetween2024and2028byintotal2.1billionU.S.dollars(+61.76percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.46billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'MilkSubstitutes'segmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Europe,EU;2018to2028;EU-27istheEuropeanUnionwithouttheUKforallyearsSource(s):ConsumerMarketInsightsRevenueofthemilksubstitutesmarketintheEuropeanUnion(EU-27)in2023(inmillionU.S.dollars),bycountryEuropeanUnionmilksubstitutesmarketrevenue2023,bycountry90080070060050040030020010004/statistics/1343401/eu-milk-substitute-market-revenueGermanywasthelargestmarketformilksubstitutesintheEuropeanUnion(EU-27)in2023.Germany'smarketgeneratedarevenueof809millionU.S.dollars.SpainandItalyrankedsecondandthirdwith554and387millionU.S.dollars,respectively.ReadmoreNote(s):Europe,EU;2023;EU-27istheEuropeanUnionwithouttheUKSource(s):ConsumerMarketInsightsRevenuegrowthofthemilksubstitutesmarketintheEuropeanUnion(EU-27)from2019to2028EuropeanUnionmilksubstitutesmarketrevenuegrowth2019-202830%24.76%25%20%15%10%5%21.2%17.65%15.33%14.1%14.11%12.81%12.77%10.68%5.17%20190%2020202120222023202420252026202720285Description:Therevenuechangeinthe'MilkSubstitutes'segmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslydecreasebetween2024and2028byintotal4.7percentagepoints.Accordingtothisforecastin2028,theindicatorwillhavedecreasedforthefourthconsecutiveyearto10.68percent.ReadmoreNote(s):Europe,EU;2019to2028;EU-27istheEuropeanUnionwithouttheUKforallyearsSource(s):ConsumerMarketInsightsAveragerevenuepercapitainthemilksubstitutesmarketintheEuropeanUnion(EU-27)from2018to2028(inU.S.dollars)PercapitarevenueintheEuropeanUnion'smilksubstitutesmarket2018-202814.012.012.3311.139.8610.08.737.658.06.04.02.06.635.84.933.953.263.11201820192020202120222023202420252026202720286Description:Theaveragerevenuepercapitainthe'MilkSubstitutes'segmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslyincreasebetween2024and2028byintotal4.7U.S.dollars(+61.44percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach12.33U.S.dollarsandthereforeanewpeakin2028.Notably,theaveragerevenuepercapitaofthe'MilkSubstitutes'segmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Europe,EU;2018to2028;EU-27istheEuropeanUnionwithouttheUKforallyearsSource(s):ConsumerMarketInsightsPriceperunitofmilksubstitutesintheEuropeanUnion(EU-27)from2018to2028(inU.S.dollars)PriceperunitofmilksubstitutesintheEuropeanUnion2018-20282.52.42.32.22.44$2.38$2.33$2.29$2.25$2.21$2.15$2.12.03$2.01.93$1.91.81.86$20191.86$20202018202120222023202420252026202720287Description:Thepriceperunitinthe'MilkSubstitutes'segmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslyincreasebetween2024and2028byintotal0.2U.S.dollars(+8.89percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.44U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe,EU;2018to2028;EU-27istheEuropeanUnionwithouttheUKforallyears.Source(s):ConsumerMarketInsightsDoyoufollowlactose-freenutritionrules?Shareofconsumersfollowingalactose-freedietinselectedEuropeancountries2023Shareofrespondents0%2%4%6%8%10%12%14%16%18%18%SwedenSwitzerlandFinland15%15%Spain11%11%AustriaNetherlandsItaly10%10%GermanyUnitedKingdomPoland9%8%7%France6%8Description:Thedisplayeddataontheshareofconsumerseatingalactose-freedietshowstheresultsoftheGlobalConsumerSurveyconductedinvariousEuropeancountriesin2023.Approximately15percentofrespondentsinFinlandansweredthequestion"Doyoufollowoneormoreofthefollowingnutritionrules?"with"Lactose-free(e.g.nodairyproducts)".Formorecountries,theresultsofpriorsurveys,andvariousothertopics,pleasevisitourGlobalConsumerSurveywebpage.

ReadmoreNote(s):Europe;October6,2022,toSeptember25,2023;18-64years;Theresultsaggregatefoursurveywavesandshowstheaverageresult.Source(s):ConsumerInsightsDoyoufollowvegannutritionrules?ShareofvegansinselectedEuropeancountriesin2023Shareofrespondents4%0%1%2%3%5%6%7%8%SwitzerlandNetherlandsUnitedKingdomTurkey8%4%4%4%Austria3%GermanyFrance3%3%DenmarkBelgium2%2%2%2%2%2%GreeceItalyPolandFinland9Description:ThedisplayeddataontheshareofvegansshowsresultsoftheGlobalConsumerSurveyconductedinavarietyofEuropeancountriesin2023.ApproximatelyfourpercentofrespondentsintheUnitedKingdomansweredthequestion"Doyoufollowoneormoreofthefollowingnutritionrules?"with"Vegan(noteatinganyanimalproducts)".ReadmoreNote(s):Europe;April2022

toMarch2023*;18-64yearsSource(s):ConsumerInsightsCHAPTER

02CompaniesNestléGroup'ssalesworldwidein2023,byproductcategory(inmillionCHF)GlobalsalesofNestlé2023,byproductcategorySalesinmillionCHF10,00005,00015,00020,00018,86025,00024,78630,000PowderedandliquidbeveragesPetCareNutritionandHealthScience*PrepareddishesandcookingaidsMilkproductsandicecreamConfectionery15,27811,66610,9818,107Water3,32011Description:PowderedandliquidbeverageswereNestle’stopsellingproductsin2022,followedbyNutritionandHealthScience.Salesofpowderedandliquidbeveragesreached25.22billionSwissFrancs,whileNutritionandHealthSciencesalestotaled15.68billionSwissFrancs.WaterwasNestle’sworstsellingcategorywith3.5billionSwissFrancsinsalesinthatyear.PetCarewasNestle’sfastgrowingproductcategoryin2020,witharateof10.2percent.

ReadmoreNote(s):Worldwide;2023;*RenamedfollowingtheintegrationofGaldermaasfromJuly2014.ReadmoreSource(s):NestléGlobalrevenueoftheUnileverGroupin2022,byproductsegment(inbillioneuros)RevenueoftheUnileverGroupworldwide2022,byproductsegment16141210813.913.612.312.464207.9Beauty&wellbeingPersonalcareHomecareProductsegmentNutritionIcecream12Description:In2022,theglobalrevenuegeneratedbytheUnileverGroup'spersonalcareproductsegmentwasabout13.6billioneuros.ReadmoreNote(s):Worldwide;2010to2022Source(s):UnileverSalesofDanoneworldwidein2023,bydivision(inbillioneuros)GlobalsalesofDanone2023,bysegment1614.31412108.5864.8420Essentialdairyandplant-basedSpecializednutritionWaters13Description:ThisstatisticdepictstheannualsalesofDanoneworldwidein2023,byoperatingdivision.In2023,globalsalesfromDanone'sessentialdairyandplant-basedproductsdivisionamountedtoabout14.3billioneuros.Danonegeneratedtotalannualsalesofabout27.62billioneurosthatyear.ReadmoreNote(s):Worldwide;2023Source(s):DanoneSalesofDanoneworldwidein2023,bygeographicalzone(inmillioneuros)GlobalsalesofDanonebygeographicalzone202310,0009,3829,0008,0007,0006,0005,0004,0003,0002,0001,00006,8895,0583,4962,794EuropeNorthAmericaChina,NorthAsia,&OceaniaLatinAmericaRestoftheworld14Description:ThisstatisticpresentsthesalesofDanoneworldwidein2023,bygeographicalzone.Inthatyear,globalsalesfromDanone'sEuropeansalesamountedtoabout9.3billioneuros.Danoneisamultinationalfoodandbeveragecompany,headquarteredinParis,France.ReadmoreNote(s):Worldwide;2023Source(s):DanoneNetrevenueofDeutschesMilchkontor(DMK)worldwidefrom2010to2022(inbillioneuros)NetrevenueofDeutschesMilchkontor(DMK)worldwide2010-2022765.995.85.785.575.475.475.315.325.075432104.584.614.443.41201020112012201320142015201620172018201920202021202215Description:In2022,theeutschesMilchkontor(DMK)recordedaround5.47billioneurosinnetrevenue.Thiswasadecreasecomparedtotheyearbefore.DMKisthelargestdairycompanyinGermany.ThetimelineathandcoversDMKnetrevenueworldwidefrom2010to2022.ReadmoreNote(s):Worldwide;2010to2022Source(s):DeutschesMilchkontorRevenueofOatlyABfrom2016to2022,bymarket(inmillionSEK)RevenueofOatlyAB2016-2022,bymarket20162017201820192020202120221,6001,4001,2001,0008001,4211,315976950811687612585570600456375361400332297277271245214193142137200919570765914240SwedenNordics(excl.Sweden)Europe(excl.Nordics)UnitedKingdomRestoftheworld16Description:Intheperiodfrom2016to2018,OatlyAB'srevenuewasthehighestinSweden.Bytheendofthisperiod,thecompany,whichwasfoundedin1994andisbasedinMalmö,Sweden,generated375millionSwedishkronorinitscountryoforigin.Asof2022,OatlygenerateditshighestrevenueinEurope(excl.Nordics)byreaching976millionSwedishkronor.Bycomparison,thatyear,itwas689millionSwedishkronor.OatlyAB’spopularityhasincreasedthroughtheyearsandwithit,itsnet[...]

ReadmoreNote(s):Sweden;2016to2022Source(s):OatlyKerryGroup'srevenueshareworldwidein2022,bysegmentKerryGroup'sglobalrevenueshare2022,bybusinesssegmentPharma5.7%Beverage23.5%Food70.9%17Description:In2022,over71percentofKerryGroup'srevenuecamefromthecompany'sfoodsegment.Thatyear,KerryGroup'spharmasegmentaccountedforonlyaboutsixpercentofthecompany'srevenue.

ReadmoreNote(s):Worldwide;2022Source(s):KerryGroupAnnualsalesrevenueofValsoiaSpafrom2015to2022(in1,000euros)ValsoiaSpasalesrevenue2015-2022140,000115,316114,783120,000100,00080,00060,00040,00020,0000101,32090,95385,56583,50183,46174,7782015201620172018201920202021202218Description:Accordingtothestudy,theItalianhealthfoodcompanyValsoiaSpayearlysalesrevenuedecreasedfromabout115.3millioneuroin2015toapproximately74.8millioneurosin2019.By2021,thecompany'syearlysaleshadgrownbackuptoaround101millioneuros.ReadmoreNote(s):Europe,Italy;2015to2022Source(s):ValsoiaRevenueofArlaFoodsin2023,bycountry(inmillioneuros)RevenueofArlaFoods2023,bycountryRevenueinmillioneuros05001,0001,5002,0002,5003,0003,5003,4414,000UnitedKingdomGermanySweden1,6611,645DenmarkNetherlandsSaudiArabiaFinland1,319873499388302UnitedStatesUAE277270ChinaOther*2,99919Description:ArlaFoodsgenerateditshighestrevenueintheUnitedKingdombyreachingover3.4billioneuros,followedbyGermanywithroughly1.66billioneurosandSwedenwitharound1.65billioneuros.ReadmoreNote(s):Denmark;2023;*Othercountriesincludeamongstothers,Belgium,Canada,UAE,Spain,France,AustraliaReadmoreSource(s):ArlaFoodsProfitfortheyearofNaturli'Foodsfrom2011to2022(in1,000DKK)ProfitofNaturli'Foods2011-202218,00015,60316,00014,00012,00010,0008,0006,0004,0002,000013,83413,12211,8777,4277,4456,28220165,13320153,83420142,92520112,81220132,358201220172018201920202021202220Description:Intheperiodfrom2011to2022,theprofitfortheyearofNaturli’Foodsfluctuated.Itpeakedin2019,amountingtoroughly15.6millionDanishkroner.Asof2022,itamountedtoaround7.5millionDanishkroner.Naturli’FoodsisaDanishproducerofplant-basedfoodalternativessuchasoats,riceandalmonddrinks.ItoperatesasasubsidiaryoftheDanishcompanyDragsbækA/S,whichproducesmainlymargarineproductsandotherproductsbasedonvegetableoils.DragsbækA/S’s[...]

ReadmoreNote(s):Denmark;2011to2022Source(s):Naturli'FoodsCHAPTER

03ConsumptionVolumeofthemilksubstitutesmarketintheEuropeanUnion(EU-27)from2018to2028(inmillionkilograms)VolumeoftheEuropeanUnion'smilksubstitutesmarket2018-20282,5002,3002,1001,9001,7001,5002,237.72,075.341,874.811,692.931,510.451,335.571,3001,1009001,202.61,083.13945.812020779.51201971470050020182021202220232024202520262027202822Description:Thevolumeinthe'MilkSubstitutes'segmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslyincreasebetween2024and2028byintotal727.3thousandtons(+48.15percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.2billionkilogramsandthereforeanewpeakin2028.Notably,thevolumeofthe'MilkSubstitutes'segmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Europe,EU;2018to2028;EU-27istheEuropeanUnionwithouttheUKforallyearsSource(s):ConsumerMarketInsightsVolumegrowthofthemilksubstitutesmarketintheEuropeanUnion(EU-27)from2019to2028VolumegrowthoftheEuropeanUnion'smilksubstitutesmarket2019-20282321.3321191714.52151311913.0912.0811.03202211.06202310.74202610.77.827520202021202420252027202823Description:Thevolumechangeinthe'MilkSubstitutes'segmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslydecreasebetween2024and2028byintotal5.3percentagepoints.Afterthefourthconsecutivedecreasingyear,theindicatorisestimatedtoreach7.82percentandthereforeanewminimumin2028.ReadmoreNote(s):Europe,EU;2019to2028;EU-27istheEuropeanUnionwithouttheUKforallyearsSource(s):ConsumerMarketInsightsAveragepercapitaconsumptionofmilksubstitutesintheEuropeanUnion(EU-27)from2018to2028(in1-literpacks)PercapitaconsumptionofmilksubstitutesintheEuropeanUnion2018-20285.55.04.54.03.55.054.684.223.813.433.02.72.432.52.01.51.02.121.751.612018201920202021202220232024202520262027202824Description:Theaveragevolumepercapitainthe'MilkSubstitutes'segmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.7kilograms(+50percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.05kilogramsandthereforeanewpeakin2028.Notably,theaveragevolumepercapitaofthe'MilkSubstitutes'segmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Europe,EU;2018to2028;EU-27istheEuropeanUnionwithouttheUKforallyearsSource(s):ConsumerMarketInsightsConsumptionfrequencyofdairyalternativesinselectedEuropeancountriesin2023,byproducttypeConsumptionfrequencyofdairyalternativesinEuropeancountriesin2023,byproductShareofrespondents1-3timesaweek40%

50%Never0%Lessthanonceamonth1-3timesamonth30%4-6timesaweek60%Onceaday70%2ormoretimesperday80%

90%10%

20%100%Plant-basedmilkPlant-basedyoghurtPlant-basedcheese25Description:In2023,atotalofapproximately17percentofparticipantsinselectedEuropeancountries*,statedthattheyconsumeplant-basedmilkfourormorethanfourtimesaweek.Additionally,nearly11percentstatedtheirconsumptionamountedtoonetothreetimesaweek.ReadmoreNote(s):Austria,Denmark,France,Germany,Italy,Netherlands,Poland,Romania,UnitedKingdom;November2023;7,000*;18yearsandolderSource(s):InnovaMarketInsights;SmartProteinprojectWhatkindofnon-dairymilkalternativehaveyouconsumedinthepast3months?Plant-basedmilkconsumersinselectedEuropeancountriesin2021,bymilktypeSwedenItalyGermanyUnitedKingdom90%80%70%60%50%40%30%20%10%0%OatSoyAlmondRicePeaOthernutsOthercerealsDon'tknow26Description:InasurveyinSweden,Germany,andtheUnitedKingdom,moreplant-basedmilkconsumers,identifiedoatmilkasthetypeofplant-basedmilktheyconsumedinthepastthreemonthsthananyothertype.InItalythemostwidelyconsumedmilksubstituteinthepastthreemonthswassoymilk.ReadmoreNote(s):Germany,Italy,Sweden,UnitedKingdom;December8toDecember16,2021**;4,171*;18-74years;Allplant-basedmilkconsumersfromtotalsampleSource(s):ConsumerInsightsConsumptionfrequencyofmilkandplant-basedmilkamongflexitariansinselectedEuropeancountriesin2023Flexitarians'consumptionfrequencyofmilk&plant-basedmilkinEurope2023Shareofrespondents1-3timesaweek60%Never0%Lessthanonceamonth20%1-3timesamonth40%4-6timesaweekOnceaday80%2ormoretimesperday100%120%Milk7%8%12%18%16%28%11%Plant-basedmilk31%17%16%15%9%8%4%27Description:In2023,approximately21percentofparticipatingflexitariansinselectedEuropeancountries*statedthattheyconsumemilkonetothreetimesaweek.Bycontrast,approximately16percentofparticipantsstatedthattheyconsumeplant-basedmilkasoften.ReadmoreNote(s):Austria,Denmark,France,Germany,Italy,Netherlands,Poland,Romania,UnitedKingdom;June2023;2,300*;18yearsandolder;FlexitariansSource(s):InnovaMarketInsights;SmartProteinprojectConsumptionfrequencyofyoghurtandplant-basedyogurtproductsamongflexitariansinselectedEuropeancountriesin2023Flexitarians'consumptionfrequencyofmilk&plant-basedyogurtinEurope2023ShareofrespondentsNever0%Lessthanonceamonth20%1-3timesamonth40%1-3timesaweek60%4-6timesaweekOnceaday80%2ormoretimesperday100%120%YoghurtPlant-basedyoghurt28Description:In2023,approximately15percentofparticipatingflexitariansinselectedEuropeancountries*statedthattheyconsumeyogurtaboutonetothreetimesaweek.Bycontrast,thesamepercentageofparticipantsstatedthattheyconsumeplant-basedyogurtbythesamefrequency.ReadmoreNote(s):Austria,Denmark,France,Germany,Italy,Netherlands,Poland,Romania,UnitedKingdom;June2023;2,300*;18yearsandolder;FlexitariansSource(s):InnovaMarketInsights;SmartProteinprojectConsumptionfrequencyofchees