南非葡萄酒行业市场前景及投资研究报告-培训课件外文版2024.5

REPORTWineindustryinSouthAfricaCHAPTER

01GlobaloverviewWineproductionworldwidefrom1990to2022(inmillionhectoliters)Globalwineproduction1990-202235029429030025020015010050283280275268269269264262261258258258248019902000201020112012201320142015201620172018201920202021*2022**3Description:Thisstatisticshowsthetrendinglobalwineproductionfrom1990to2022.In2022,globalwineproductionamountedtoabout258millionhectoliters.ReadmoreNote(s):Worldwide;1990to2022;*provisional**preliminaryReadmoreSource(s):OIVWineproductionworldwidein2022,bycountry(inmillionhectoliters)Leadingcountriesinwineproductionworldwide2022Wineproductioninmillionhectoliters0510152025303540455049.855ItalyFrance45.6Spain35.7UnitedStatesAustraliaChile22.412.712.4ArgentinaSouthAfricaGermanyPortugal11.510.28.96.84Description:Italy,France,andSpainwerethetopthreeproducersofwineworldwideasof2022.Thatyear,Franceproducedabout45.6millionhectolitersofwine.ReadmoreNote(s):Worldwide;2022;Dataispreliminary.Source(s):OIVLeadingcountriesinwineimportworldwidein2022,basedonvolume(inmillionhectoliters)Globalleadingcountriesinwineimport2022,basedonvolumeImportvolumeinmillionhectoliters0246810121416UnitedStatesGermanyUnitedKingdomFranceNetherlandsCanadaRussiaChinaBelgiumPortugal5Description:Thisstatisticshowstheworldwideleadingcountriesinwineimportin2022,basedonvolume.TheUnitedStateswasthelargestwine-importingcountrythatyear,withimportsamountingtoapproximately14.4hectoliters.ReadmoreNote(s):Worldwide;2022Source(s):OIVLeadingcountriesinwineexportworldwidein2022,basedonvolume(inmillionhectoliters)Globalleadingcountriesinwineexport2022,basedonvolumeExportvolumeinmillionhectoliters1005152025ItalySpain21.921.2France14Chile8.3AustraliaSouthAfricaGermanyPortugal6.44.43.53.3NewZealandUnitedStatesArgentinaCanada32.82.72.16Description:ItalyedgedaheadofSpaintobecometheworld`stopexporterofwinein2022.Thecountryshipped21.9millionhectolitersofthebeverageinthatyear,comparedtoItaly's21.2millionandFrance`s14million.2022sawadipinwineproductionworldwidecomparedto2021.Overall,258millionhectolitersofwinewereproducedcomparedto261millionin2021.ReadmoreNote(s):Worldwide;2022Source(s):OIVWorldwideleadingcountriesinwineexportin2022,basedonvalue(inbillioneuros)Globalleadingcountriesinwineexport2022,basedonvalueExportvalueinbillioneuros60248101214FranceItaly12.287.83Spain2.98Chile1.82UnitedStatesAustraliaNewZealandGermanyPortugalArgentinaSouthAfricaCanada1.391.381.351.040.940.750.660.087Description:Thisstatisticshowstheworldwideleadingcountriesinwineexportsin2022,basedonexportvalue.Accordingtothereport,Frenchwineexportswerevaluedatapproximately12.28billioneurosthatyear.

ReadmoreNote(s):Worldwide;2022Source(s):OIVBreakdownoftheleadingvineyardsworldwidein2021,bycountryRankingoftheleadingvineyardsworldwide2021,bycountryNumberofvineyards024681012ChileSouthAfricaFrance111010PortugalArgentinaSpain987777NewZealandAustraliaLebanonUnitedStatesItaly54Russia3Uruguay28Description:Chilewasthecountrywiththehighestnumberofvineyardsincludedintheworld'sbest100listedonin2021,withatotalof11.SouthAfricaandFrancefollowedinsecondplace,eachwith10vineyardsshortlistedintherankingthatyear.ReadmoreNote(s):Worldwide;2021;basedon100vineyardslistedonSource(s):World'sBestVineyardsCHAPTER

02WineproductionProductionofwineinSouthAfricafrom2009to2022(inamillionliters)ProductionofwineinSouthAfrica2009-20221,200968.4958.81,0008006004002000915.5918.7911.5898.4898870.9864.7831.2836.8824.3805.1779.82009201020112012201320142015201620172018201920202021202210Description:Asof2022,theproductionofwineinSouthAfricaamountedtoroughly865millionliters,whichissignificantlylessthanitspeakin2015at968.4millionliters.Since2009,wineproductioninthecountryhasbeenfollowingafluctuatingdownwardtrendduetoextremeweatherconditions,whichhasalsohadadrasticimpactontheoverallglobaloutputofwine.ReadmoreNote(s):SouthAfrica;2009to2022Source(s):SAWISProductionofwineinSouthAfricafrom2020to2022,bytype(inamillionliters)ProductionofwineinSouthAfrica2020-2022,bytype2020202120221,0009008007006005004003002001000WineWineforbrandyDistillingwine11Description:Asof2022,theproductionofwineinSouthAfricaamountedtoroughly865millionliters,downfrom911.5millionlitersinthepreviousyear.Overall,theproductionofwineisfollowingafluctuatingdownwardtrend.Dipsinthevolumeofwineproducedwereregistered,possiblybecauseofunfavorableweatherconditionsandcontinuousrecoveryfromtheCOVID-19relatedbanonalcohol.

ReadmoreNote(s):SouthAfrica;2020to2022Source(s):SAWISShareofannualgrapeharvestusedforwineproductioninSouthAfricain2022ShareofannualgrapeharvestusedforwineproductioninSouthAfrica2022Grapejuice/concentrate3.3Brandy4Distillingwine11.8Wine80.912Description:Asof2022,almost81percentofgrapesharvestedinSouthAfricawereusedintheproductionofwine.Followingthis,closeto12percentoftheannualgrapeharvestwasusedindistillingwine.Theremainderwasusedtomakegrapejuice/concentrateandbrandy,withashareofaroundthreeandfourpercent,respectively.ReadmoreNote(s):SouthAfrica;2022Source(s):SAWIS;VinproShareofgrapeavailabilityforwineproductioninSouthAfricain2023,bytypeShareofgrapeavailabilityforwineproductioninSouthAfrica2023,bytypeBordeauxBlendRed5%Shiraz6%CabernetSauvignon8%Other44%Pinotage8%Chardonnay9%SauvignonBlanc9%CheninBlanc11%13Description:In2023,theCheninBlancgrapevarietyhadthelargestshareofavailabilityinSouthAfrica.SauvignonBlancandChardonnaygrapesfollowed,withaninepercentshareeach.Allthreetypesareusedintheproductionofwhitewine.ReadmoreNote(s):SouthAfrica;2023Source(s):Wine-SearcherWinegrapeproductioninSouthAfricain2022,bydistrict(inmetrictons)WinegrapeproductioninSouthAfrica2022,bydistrict350,000287,158300,000250,000200,000150,000100,00050,0000241,422188,255176,842138,882123,29391,16060,19531,72321,83514,914Breedekloof

RobertsonWorcester

OlifantsRiverPaarlSwartland

Stellenbosch

NorthernCape*KleinKaroo

CapeTown

CapeSouthCoast14Description:Asof2022,BreedekloofintheWesternCapeprovinceproducedthelargestamountofwinegrapesinSouthAfrica,with287,158metrictons.Robertsonsrankedsecond,with241,422metrictonsofwinegrapes.Thisdistrictoccupiesthesecondlargesthref="/statistics/1416947/geographic-distribution-of-wine-grape-vineyards-in-south-africa/"target="_blank"rel="noopener">areaallocatedforwinegrapevineyardsinthecountry,whereasBreedeklooffollowedasthethirdlargest[...]

ReadmoreNote(s):SouthAfrica;2022;*IncludestherestofSouthAfrica'swineproducingvineyards.ReadmoreSource(s):SAWIS;VinproGeographicdistributionofwinegrapevineyardsinSouthAfricain2022,bydistrict(inhectares)GeographicdistributionofwinegrapevineyardsinSouthAfrica2022,bydistrict16,00014,33214,00012,88912,72212,19812,12812,00010,0008,0006,0004,0002,00008,5896,3792,8402,6112,5982,097PaarlRobertson

Breedekloof

Stellenbosch

Swartland

OlifantsRiver

WorcesterNorthernCape*CapeSouth

CapeTown

KleinKarooCoast15Description:Asof2022,thedistrictofPaarlhadthelargestareadedicatedtowinegrapevineyardsinSouthAfrica,with12,889hectares.BreedekloofandStellenboschfollowedwith12,722and12,198,respectively.ThebulkofwineproducingvineyardsarelocatedintheWesternCapeprovince,withtheremainderintheNorthernCapeandasmallamountintherestofthecountry.ReadmoreNote(s):SouthAfrica;2022;*IncludestherestofSouthAfrica'swineproducingvineyards.ReadmoreSource(s):SAWIS;VinproProfitmarginofwineproducersinSouthAfricain2022ProfitmarginofwineproducersinSouthAfrica2022Breakeven3%Sustainable9%Lowprofit50%Lossmaking38%16Description:In2022,themajorityofwineproducersinSouthAfricaweremakinglowprofitsatanetfarmincomelevel,withashareof50percent.Followingthis,approximately38percentofwineriesmadelosses,whereasonlyninepercentmadeprofitsatsustainablelevels.Thedecliningprofitsofwineproducersisduetoacombinationofdrought,recoveringfromthebanonalcoholinSouthAfricaduringtheCOVID-19pandemic,andgeopoliticalfactors.ReadmoreNote(s):SouthAfrica;2022Source(s):VinproCHAPTER

03ConsumptionWineconsumptioninSouthAfricabetween2018and2022(inmillionhectoliters)WineconsumptioninSouthAfrica2018-20225.04.54.03.53.02.52.01.51.00.50.02018201920202021*2022**18Description:Asof2022,theestimatedconsumptionofwineinSouthAfricareachedarecordhighlevelof4.6millionhectoliters.Thispresentsanincreaseofaround16percentcomparedtothepreviousyear.Amajordipinthewineconsumedwasregisteredin2020,with3.1millionhectoliters.ThiswasmostlyduetotheeffectsofnumerousCOVID-19relatedalcoholbansinthecountry,whichthencontinuedtohaveanimpactontheconsumptionofalcoholinthefirstfewmonthsof2021.ReadmoreNote(s):SouthAfrica;2018to2022;*Valuefor2021isprovisional.**Valuefor2022ispreliminary.Exactreleasedatenotprovidedbysource,thereforereleasedateisthedateofcreation.

ReadmoreSource(s):FAO;InternationalOrganisationofVineandWine;StatisticsSouthAfrica;Varioussources(Specializedpress)ShareofwineconsumersmainpreferencesinSouthAfricain2022,byvarietyShareofwineconsumersmainpreferencesinSouthAfrica2022,byvariety50%44%45%40%35%30%25%20%15%10%5%40%35%28%3.6%0%SauvignonBlanc(drywhite)Merlot(dryred)CabernetSauvignon(dryred)CheninBlanc(drywhite)Shiraz(dryred)19Description:In2022,asurveyconductedamongSouthAfricanwineconsumersdeterminedthatmostpreferthedryvariety.SauvignonBlancwasthemostfavoredtypeofwhitewineatashareof44percent,followedbytheMerlotredwinevarietywithashareof40percent.ReadmoreNote(s):SouthAfrica;May2022;18yearsandolderSource(s):TradeIntelligenceMostpopularredwinesfromSouthAfricain2023,bycriticsscoreMostpopularredwinesfromSouthAfrica2023,bycriticsscoreCriticsscore0102030405060708090100TheSadieFamily'Columella'RedVilafonteSeriesCRed94939392PorseleinbergRedKanonkopPaulSauerGlenelly'LadyMay'9292BoekenhoutskloofSyrahKanonkopEstatePinotageHamiltonRusselVineyardsPinotNoirKanonkopCabernetSauvignonRustenVredeEstateRedDeTorenFusionV9191919191MeerlustRubiconBoekenhoutskloofTheChocolateBlock909020Description:In2023,thehighestcriticsscoreforSouthAfricanredwinewenttoTheSadieFamily'Columella'RedfromtheSwartlandregion,witharatingof94outof100points.VilafonteSeriesCRedfromthePaarlregionandPorseleinbergRedfromtheSwartlandregionfollowed,withascoreof93pointseach.ReadmoreNote(s):SouthAfrica;2023Source(s):Wine-SearcherMostpopularwhitewinesfromSouthAfricain2023,bycriticsscoreMostpopularwhitewinesfromSouthAfrica2023,bycriticsscoreShareofrespondents0102030405060708090100TheSadieFamilyDieOuwingerdreeks'Mev.Kirsten'CheninBlancKleinConstantiaVindeConstanceNaturalSweetWineTheSadieFamily'Palladius'White9594949494TheSadieFamilyDieOuwingerdreeks'Skurfberg'WhiteTheSadieFamilyDieOuwingerdreeks'TVoetpad'TheSadieFamilyDieOuwingerdreeks'Skerpioen'WhiteMullineuxStrawWine939392KenForresterTheFMCCheninBlancAlheitVineyards'Cartology'BushVinesHamiltonRusselVineyardsChardonnayBoekenhoutskloofSemillon929291MullineuxOldVinesWhiteGrootConstantiaGrandConstanceMuscat919121Description:In2023,thehighestcriticsscoreforSouthAfricanwhitewinewenttoTheSadieFamilyDieOuwingerdreeks'Mev.Kirsten'CheninBlancfromtheStellenboschregion,witharatingof95outof100points.Followingthis,KleinConstantiaVindeConstanceNaturalSweetWine(Constantia),TheSadieFamily'Palladius'White(Swartland),TheSadieFamilyDieOuwingerdreeks'Skurfberg'White(CitrusdalMountain),andTheSadieFamilyDieOuwingerdreeks'TVoetpad'(Swartland)were[...]ReadmoreNote(s):SouthAfrica;2023Source(s):Wine-SearcherCHAPTER

04WinetradeLeadingmarketsforSouthAfricanwinein2022(inmillionliters)ExportmarketsforSouthAfricanwine2022120100806040200UnitedKingdomGermanyCanadaUSAFranceNetherlandsDenmarkSwedenBelgiumChina23Description:Asof2022,theleadingmarketforSouthAfricanwinewaspredominantlytheUnitedKingdom,withavolumeofalmost97millionlitersofwine.GermanyandCanadafollowed,importing59andnearly27millionlitersofwine,respectively.ReadmoreNote(s):SouthAfrica;2022Source(s):OIV;TopWineSAVolumeofwineimportedtoSouthAfricain2022,bytype(inmillionliters)VolumeofwineimportedtoSouthAfrica20222.52.01.51.00.50.0Sparklingwine(packaged)Natural/Stillwine(packaged)Stillandfortifiedwine(bulk)Fortifiedwine(packaged)24Description:Asof2022,mostimportedwinestoSouthAfricawereofthesparklingwinevarietyinpackagedform,whichamountedtotwomillionliters.Packagednatural/stillwinefollowed,withclosetoonemillionlitersbeingbroughtinfromabroad.ReadmoreNote(s):SouthAfrica;2022Source(s):TopWineSAVolumeofexportedwinefromSouthAfricafrom2000to2021(in1,000metrictons)ExportvolumeofwinefromSouthAfrica2000-20217006005004003002001002000

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202125Description:ThevolumeofwineexportedfromSouthAfricaamountedtoover479,000metrictonsin2021.Generally,theamountofwineexportsfluctuatedwithinthereviewedperiod,peakingin2013atapproximately605,000metrictons.Incontrast,thelowestexportquantitywasregisteredin2001,atroughly165,000metrictons.ReadmoreNote(s):SouthAfrica;2000to2021Source(s):FAOValueofexportedwinefromSouthAfricafrom2000to2021(in1,000U.S.dollars)ExportvalueofwinefromSouthAfrica2000-2021950,000850,000750,000650,000550,000450,000350,000250,000150,0002000

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202126Description:In2021,thewineexportvaluefromSouthAfricareachedabout750millionU.S.dollars.Thiswasanincreasecomparedtothepreviousyearwhenexportsamountedtoabout622millionU.S.dollars.Duringthereviewedperiod,thevalueofwineexportswashighestin2013atnearly872millionU.S.dollars.ReadmoreNote(s):SouthAfrica;2000to2021Source(s):FAOShareofwineexportsandlocalsalesinSouthAfricafrom2021to2022ShareofwineexportsandlocalsalesinSouthAfrica2021-2022ExportsLocal120%100%80%60%40%20%0%49%54%51%46%2021202227Description:Asof2022,SouthAfricanwineexportsdeclinedbyfivepercentfrom51percentto46percent.ThiswasduetovariousfactorssuchasinflationandunfavorableweatherconditionswhichaffectedtheCapeTownshippingportinApril.

ReadmoreNote(s):SouthAfrica;2021to2022Source(s):SAWIS;Vinpro;WinesofSouthAfricaVolumeofwineexportedandsoldlocallyinSouthAfricain2022(inmillionliters)VolumeofwineexportedandsoldlocallyinSouthAfrica2022500450400350300250452.2200386.5150100500LocalExports28Description:In2022,localsalesofSouthAfricanwineamountedtoatotalvolumeofaround452millionliters.However,exportedvolumesofwinefromthecountrywerelower,withapproximately387millionliters.ReadmoreNote(s):SouthAfrica;2022Source(s):SAWIS;Vinpro;WinesofSouthAfricaTotalwinesalesfromSouthAfricain2022(inbillionSouthAfricanrand)TotalwinesalesfromSouthAfrica20223531.7302521.72015101050LocalExportsTotalsales29Description:In2022,thetotalsalesmadefromSouthAfricanwineamountedto31.7billionSouthAfricanrand(around1.7billionU.S.dollars).Localsalesaccountedforthemajorityportionofsales,whichweremorethandoublethesumbroughtinfromexportsat21.7billionSouthAfricanrand(approximately1.1billionU.Sdollars).ReadmoreNote(s):SouthAfrica;2022Source(s):SAWIS;Vinpro;WinesofSouthAfricaCHAPTER

05WinetourismShareofwinetouristsinSouthAfricain2021,byoriginShareofwinetouristsinSouthAfrica2021,byorigin60%52%50%40%30%30%20%10%0%18%LocalvisitorsDomesticvisitorsForeignvisitors31Description:In2021,asurveyconductedatSouthAfricanwineriesfoundthatthemajorityoftheirvisitorswerelocal,withashareof52percent.Foreignvisitorsaccountedforthelowestshareat18percent,whiledomestictouristswholivefarawaymadeuptheremaining30percent.ThelowshareofinternationaltouristsislikelyduetotravelrestrictionsandgeneralcomplicationsduetotheCovid-10pandemics.ReadmoreNote(s):SouthAfrica;2021;709respondents;18yearsandolderSource(s):SAWIS;VinproShareofwinetouristsinSouthAfricain2021,bygenderShareofwinetouristsinSouthAfrica2021,bygender70%59%60%50%40%30%20%10%0%40%1%FemaleMaleNon-binary32Description:In2021,asurveyconductedatSouthAfricanwineriesfoundthatthemajorityoftheirvisitorswerefemale,withashareof59percent.Menaccountedfor40percentofwinetourists,whileonepercentidentifiedasnon-binary.ReadmoreNote(s):SouthAfrica;2021;709respondents;18yearsandolderSource(s):SAWIS;VinproShareofwinetouristsinSouthAfricain2021,byageShareofwinetouristsinSouthAfrica2021,byage50%45%45%40%35%30%25%20%15%10%5%29%13%12%1%0%18-25years26-41years42-57years58-76years77+years33/statistics/1420791/share-of-wine-tourists-in-south-africa-by-ageIn2021,accordingtoasurveycarriedoutonwinetouristsinSouthAfrica,mostwereintheagecategoryofbetween26to41years,withashareof45percent.Followingthis,aportionof29percentofwineryvisitorswereintheagegroupof42to57years.ReadmoreNote(s):SouthAfrica;2021;709respondents;18yearsando