澳大利亚可持续消费行业市场前景及投资研究报告-培训课件外文版2024.6拼多多temu1688阿里巴巴

CONSUMERS

&

BRANDSSustainableconsumptioninAustraliaCHAPTER

01OverviewLevelofimportanceoflivingasustainablelifestyleamongconsumersinAustraliaasofMarch2023ImportanceoflivingasustainablelifestyleAustralia202345%40%42%35%30%25%20%15%10%5%33%14%9%3%0%ExtremelyimportantVeryimportantSomewhatimportantNotveryimportantNotatallimportant3Description:Adoptingasustainablelifestylewasconsideredimportanttosomeextentbyaround89percentofAustralianconsumers,accordingtoasurveyconductedinMarch2023.Around14percentofrespondentsfeltthatlivingsustainablywasextremelyimportant.Nonetheless,aroundthreepercentofthosesurveyedindicatedthatsustainablelivingwasnotatallimportanttothem.ReadmoreNote(s):Australia;March2023;1076respondents;14-64years;representativeofthegeneralAustralianpopulationSource(s):PollinateLeadingactionstakenbyconsumerstoadoptasustainablelifestyleinAustraliain2023ActionstakenbyconsumerstoadoptasustainablelifestyleAustralia2023Shareofrespondents0%10%20%30%40%50%60%Recyclinghouseholdwaste51%MinimizingfoodwasteMinimizingsingle-useplasticusage42%35%LimitingwaterusageBuyingseasonalfruit&vegetables30%28%Extendinglifeofexistingitems25%Buyingmorelocallyproducedgoods21%20%18%17%CompostingfoodscrapsBuyingmoredurable/longlastingproductsBuyingsecond-hand/refurbishedproductsSwitchingtorenewableenergysourcesReducingconsumptionofmeat/animalproductsChoosingbrandswithsustainablepractices/valuesand/orstoppingusing…14%12%11%4Description:Asapartoftheireffortstoadoptamoresustainablelifestyle,justover50percentofAustralianconsumersindicatedina2023surveyregardingattitudestowardssustainabilitythattheyrecycledtheirhouseholdwaste.Minimizingfoodwaste,reducingsingle-useplasticusage,andloweringwaterconsumptionwerealsosomeleadingactionstakenbyconsumerstoadoptamoresustainablelifestyle.ReadmoreNote(s):Australia;March2023;2000respondentsSource(s):NAB(Australia)SustainabilitypracticesengagedinbyshoppersinAustraliainthethreemonthstoJune2023SustainabilitypracticesengagedinbyshoppersAustralia2023Shareofrespondents20%

30%0%10%40%50%60%70%80%77%90%BringingownshoppingbagsRecyclingproductwaste62%Buyinglocallysourced/producedproductsReducingnewproductpurchasesCompostingfoodwaste44%41%35%33%30%Usingpublictransport,cycling,orcar-sharingBuyingsecond-handproductsRecommendingeco-friendlyproductstoothersNoneoftheabove17%4%5Description:TheleadingsustainabilitypracticeengagedinbyshoppersacrossAustraliainthethreemonthstoJune2023wasbringingshoppingbagstostores,withover75percentofsurveyrespondentsreportingengaginginthispractice.Manyshoppersalsorecycledproductwasteandboughtlocalproductstobemoresustainable.ReadmoreNote(s):Australia;threemonthstoJune2023;1,001respondents;18yearsandolder;nationallyrepresentativesampleofAustralianshoppersSource(s):MonashUniversityLeadingobstaclestoconsumersadoptingasustainablelifestyleinAustraliain2023LeadingobstaclestoadoptingasustainablelifestyleAustralia2023Shareofrespondents0%

10%20%30%40%50%60%Sustainableproducts/servicesaremoreexpensiveDon'tthinkitwillmakeadifference53%33%Notenoughinformationavailableregardingwhetheraproduct/serviceissustainable27%Notinterestedinbuyingsustainableproducts/servicesFindittooinconvenient/requirestoomucheffortFindittoocomplicated/difficulttodoFindittime-consuming20%19%18%13%Sustainableproducts/servicesarenotavailableSustainableproducts/servicesarelowerqualityUnsure9%7%7%Other4%6Description:WhilesustainabilityisbecomingmoreimportanttoAustralians,over50percentofconsumerssurveyedin2023indicatedthattheleadingobstacletheyfacedwhentryingtoadoptamoresustainablelifestylewasthatsustainableproductsorserviceswerepricier.Justover25percentofAustralianconsumerssurveyedalsoindicatedthatalackofinformationshowingwhetheraproductorservicewassustainablewasalsoamainbarriertothemadoptingamoreeco-friendlylifestyle.

ReadmoreNote(s):Australia;March2023;2000respondentsSource(s):NAB(Australia)PreferenceforpurchasingfromethicalandsustainablebrandsamongonlineshoppersinAustraliain2023OnlineshopperpreferenceforethicalandsustainablebrandsAustralia202370%60%50%58%47%45%40%30%20%10%0%Believepurchasingfromethicalbrandsisimportant

PrefertobuyfrombrandsthattheyknowaresustainablePrefertobuyfrombrandsthatareAustralian-owned7Description:Onlineshopperpreferenceforethical,sustainable,andlocallyproducedgoodsisgrowingacrossAustralia,witharound58percentofrespondentsindicatingina2023surveythattheyprefertopurchasefromAustralian-ownedbrands.Furthermore,around47percentofonlineshopperssurveyedstatedthattheyhadapreferenceforbuyingfrombrandsthattheyknowaresustainable.ReadmoreNote(s):Australia;July2023;1,000respondents;18yearsandolder;nationallyrepresentativesampleofAustralianswhohaveshoppedonlineatleastonceinthelast12monthsSource(s):IABAustralia;PureprofileDistributionofconsumerswhoconsidersustainabilityintheirpurchasedecisionmakinginAustraliain2022ShareofconsumerswhoconsidersustainabilityinpurchasedecisionsAustralia202240%35%30%25%20%15%10%5%38%31%14%12%5%0%Alwaysconsidersustainability

OftenconsidersustainabilitySometimesconsidersustainabilityRarelyconsidersustainability

Neverconsidersustainability8Description:SustainabilityhasbecomeakeypurchasecriterionforseveralconsumersacrossAustralia,withover38percentofAustralianconsumerssurveyedin2022indicatingthattheyalwaysconsideredsustainabilityintheirpurchasedecisions.Onlyfivepercentofthosesurveyedreportednevertakingsustainabilityintoconsiderationwhenshopping.ReadmoreNote(s):Australia;September28,2022toOctober4,2022;2000respondents;SurveyconductedusingIPSOS'DigitalPlatformSource(s):ConsumerPolicyResearchCentreCHAPTER

02ConsumerperceptionsConsumersentimentonthepersonalimportanceofsustainabilityinAustraliaasatMay2023ConsumersentimentontheimportanceofsustainabilityAustralia202340%38%36%35%30%25%20%15%10%5%18%6%2%0%ExtremelyimportantVeryimportantSomewhatimportantNotveryimportantNotimportantatall10Description:ThepersonalimportanceofsustainabilitytoAustralia'sconsumershasbeenrising,witharound55percentofrespondentsinaMay2023conductedsurveysayingtheyviewedsustainabilityasextremelyorveryimportant.OnlytwopercentofAustralianssurveyeddidnotviewsustainabilityasamatterofpersonalimportanceatall.ReadmoreNote(s):Australia;May2023;1504respondents;18-64years;surveyconductedamongAustraliansinmetropolitanareasSource(s):MLAKeysentimentstowardadoptingasustainablelifestyleamongconsumersinAustraliaasofNovember2023KeyconsumersentimentstowardadoptingasustainablelifestyleAustralia2023Shareofrespondents0%

10%20%30%40%50%60%70%80%79%77%90%Believebrandsshouldtakeresponsibilitytosafeguardtheplanet'sfutureBelievebrandsshouldprovidemoreinformationontheirsustainabilityeffortsWorriedaboutthestateoftheplanetforfuturegenerations71%70%67%67%Believetheycan'tmakethestateoftheplanetbetteralone(brandresponsibilityisessential)BelievetraditionalsustainabilityisnolongerenoughandwanttomovebeyondsustainabilitytoregenerationBelievedrasticchangesareneededtoourlifestylestobemoresustainableBelievebetterpricesforsustainableproductswouldhelpthembemoresustainable57%Believebrandsnotprovidinginformationontheirsustainabilityeffortsarenotsustainable43%42%BelievegreatersustainableproductavailabilitywouldhelpthemtobemoresustainableBelievebettereducationonsustainableoptionswouldhelpthemtobemoresustainable37%Believefirmlytheyleadasustainablelifestyle10%11Description:Ina2023surveyconductedamongAustralianconsumersregardingtheirsentimentstowardadoptingasustainablelifestyle,almosteveryeightin10respondentsexpressedthebeliefthatbrandsneedtotakeresponsibilitytoprotectthestateoftheplanet.Around67percentofthosesurveyedsaidtheycan'timprovethestateoftheplanetontheirown,andthatbrandresponsibilityandinterventionareessential.Betterpricesforandgreateravailabilityofsustainableproducts,aswellas[...]

ReadmoreNote(s):Australia;OctobertoNovember2023;801respondents;AustralianconsumersSource(s):InSitesConsultingConsumers'perspectiveonwhatmakesaproductorservicesustainableinAustraliain2023Consumers'perspectiveonwhatmakesaproductorservicesustainableAustralia2023Shareofrespondents0%

5%10%15%20%25%30%35%40%45%50%ItisrecyclableorbiodegradableItusesminimalpackagingorrecyclable/compostable/biodegradablepackagingItismadefromrecycledorrepurposedresources/materialsItismadefromnaturalmaterialsorrenewableresourcesItisdurable/willlastalongtime46%36%36%34%30%30%ItuseslessenergyorresourcestomakeItisresponsiblysourcedorharvestedItiscarbonneutral27%26%25%25%23%21%ItsupportsbiodiversityItismadeinasociallyresponsiblewayItislocallyproducedItcanbeeasilyrepaired/fixedItislabelledasresponsiblysourcedormanufacturedUnsure15%11%12Description:Inasurveyconductedin2023amongconsumersinAustraliaregardingtheirattitudestowardssustainability,over45percentofthosesurveyedsaidthat,fromtheirperspective,aproductorservicebeingrecyclableorbiodegradablemadeitsustainable.Justover35percentofrespondentsindicatedthataproduct/serviceusingminimalpackagingorrecyclableorbiodegradablematerialswas,intheireyes,sustainable.

ReadmoreNote(s):Australia;March2023;2000respondentsSource(s):NAB(Australia)ShareofconsumerswhostronglyagreewithstatementsregardingbusinesssustainabilityinAustraliain2023Consumers'agreementwithstatementsregardingbusinesssustainabilityAustralia2023Shareofrespondents0%5%10%15%20%25%30%35%40%BusinesseshavearesponsibilitytoconsumerstooperatesustainablySustainabilityhasbecomemoreimportantme36%26%WhenavailableIwillchooseasustainablealternative(product/service,business/brand)23%WhenmakingpurchasesIconsiderthesustainabilityofaproduct/service21%21%MyshoppinghabitswouldchangeifIdiscoveredabusiness/brandwasn'toperatingsustainablyWhenmakingpurchasesIamwillingtopaymoreforasustainablealternative(product/service,business/brand)17%13Description:Inasurveyconductedin2023amongAustralianconsumersregardingtheirattitudestowardssustainabilityandwhatmakesaproductorservicesustainable,justover35percentofrespondentsindicatedthattheystronglyagreedthatbusinessesbeararesponsibilitytotheconsumertooperatesustainably.Around23percentofthosesurveyedsaidthatwhenavailable,theywillchooseasustainableproduct,service,orbrandoverabrandtheyperceiveaslesssustainable.

ReadmoreNote(s):Australia;March2023;2,000respondentsSource(s):NAB(Australia)ShareofconsumerswhoconsiderhavingsustainableproductsavailableasveryimportantinAustraliain2022,bysectorConsumersentimentonimportanceofsustainableproductavailabilityAustralia2022Shareofrespondents0%5%10%15%20%25%30%29%35%40%HouseholdcleaningproductsEnergyretailers36%36%HouseholdappliancesGrocery33%31%CarsBeautyandpersonalcareElectronics25%24%24%TakeawayClothingandfashionOtherutilities22%20%20%TravelandtourismBanking,insurance,andpaymentsystemsSuperannuation14%13%14Description:Havingsustainableproductsavailableinthehouseholdcleaningandenergyretailsectorswasconsideredveryimportantbyover36percentofAustralianconsumerssurveyedin2022.Sustainablegroceriesandhouseholdapplianceswerealsodeemedtobeveryimportantamongrespondents.ReadmoreNote(s):Australia;September28,2022toOctober4,2022;2000respondents;SurveyconductedusingIPSOS'DigitalPlatformSource(s):ConsumerPolicyResearchCentreCHAPTER

03Second-handshoppingShareofsecondhandpurchasersinselectedcountriesasofDecember2023Shareofsecondhandpurchasersinselectedcountries2023ShareofrespondentsSecondhandpurchasers

Nonsecondhandpurchasers20%

30%

40%

50%

60%62%0%10%70%80%38%90%100%UnitedKingdomUnitedStatesofAmericaPoland61%60%59%58%58%58%57%57%39%40%41%42%42%42%43%43%SwedenFinlandIndiaMexicoAustraliaFranceGermany55%45%CanadaSouthAfrica55%54%45%46%16Description:Thedisplayeddataonsecondhandpurchasersshowsresultsoftheinthepast12months,followedbytheU.S.(61%)andPoland(60%).ReadmoreNote(s):JanuarytoDecember2023;2,018to10,046respondentspercountry;18-64yearsConsumerInsightsconductedin2023.AsofDecember2023,UnitedKingdomtopstherankingwith62percentofrespondentsstatingthattheyhadboughtsecondhandarticlesSource(s):ConsumerInsightsMostcommonsecond-handpurchasesbycategoryinAustraliaasofDecember2023Mostcommonsecond-handpurchasesbycategoryinAustralia2023Shareofrespondents10%

15%0%5%20%25%30%35%40%45%ClothingBags&accessories25%15%Books,movies,music&games(excludingdownloads)Furniture&householdgoodsShoes15%15%13%12%Consumerelectronics(e.g.,TV,smartphones)Accessories10%HouseholdappliancesToys&babyproducts10%10%Sports&outdoorproductsBags&luggage9%8%DIY&gardenproductsStationery&hobbysupplies8%8%17Description:Sustainabilitybecomesmoreandmoreimportantinourdayandage.Onepossibilitytobemoresustainablewhenitcomestoconsumption,istobuyproductspre-owned.AustralianconsumersmostcommonlybuyClothingsecond-handfollowedbyBags&accessories,whiletheyareleastlikelytobuyPetproductssecond-hand.Theseresultsarebasedonourrepresentativeonlinesurveyconductedin2023among2,029respondentsinAustralia.

ReadmoreNote(s):Australia;JanuarytoDecember2023;2029respondents;18-64yearsSource(s):ConsumerInsightsFrequencyofsecond-handproductpurchasingamongconsumersinAustraliainthethreemonthstoJune2023Frequencyofsecond-handproductpurchasingamongconsumersAustralia202370%60%60%50%40%30%20%10%0%37%3%FrequentlyOccasionallyRarely18Description:Engagementinsecond-handproductpurchasingisbecomingmoreprevalent,witharound60percentofAustralianconsumersina2023surveyrevealingthattheyfrequentlypurchasedsecond-handgoods.ꢀJustover35percentofthosesurveyedsaidtheypurchasedsecond-handitemsoccasionally.ReadmoreNote(s):Australia;threemonthstoJune2023;1001respondents;18yearsandolder;nationallyrepresentativesampleofAustralianshoppersSource(s):MonashUniversityLikelihoodofmakingsecond-handproductpurchasesinthenextthreemonthsamongconsumersinAustraliaasofJune2023Likelihoodofmakingsecond-handproductpurchasesamongconsumersAustralia202350%47%45%40%35%30%25%20%15%10%5%30%23%0%LikelyNeitherlikelyorunlikelyUnlikely19Description:Around47percentofAustralianconsumersindicatedinaJune2023surveythattheywerelikelytopurchasesecond-handproductswithinthenextthreemonths.Incomparison,justunder25percentofthosesurveyedsaidtheywereunlikelytomakesecond-handitempurchases.ReadmoreNote(s):Australia;June2023;1001respondents;18yearsandolder;nationallyrepresentativesampleofAustralianshoppersSource(s):MonashUniversityLeadingreasonsforpurchasingsecond-handclothingitemsinAustraliaasofApril2023Leadingdriversofsecond-handfashionitempurchasingAustralia202380%70%70%60%50%40%30%20%10%0%55%40%40%TosavemoneySelf-expressionTosupportthecirculareconomyToaffordluxurybrands20Description:Purchasingpre-lovedfashionitemstosavemoneywasprevalentamongapproximately70percentofAustralianconsumerssurveyedinApril2023.Furthermore,ꢀaroundtwo-fifthsofrespondentssaidtheyboughtsecond-handclothestosupportthecirculareconomy.ReadmoreNote(s):Australia;April2023;1100respondents;18yearsandolderSource(s):eBay;LonerganResearchValueoftradingsecond-handitemsinAustraliafrom2019to2022(inbillionAustraliandollars)Valueoftradingsecond-handitemsAustralia2019-202270606248504643403020100201920202021202221Description:InAustralia,thevalueoftradingsecond-handitemshasrisenyear-on-yearsince2019.Thisvaluejumpedfromaround43billionAustraliandollarsin2019toaround62billionAustraliandollarsin2022.ReadmoreNote(s):Australia;July15,2022toJuly21,2022;1052respondents;18-64years;figuresareweightedbyage,gender,andregionSource(s):GalaxyResearch;GumtreeEstimatedearningsfromsellingsecond-handitemsinAustraliafrom2019to2022(inAustraliandollars)Earningsfromsellingsecond-handitemsAustralia2019-20228,0007,0006,0006,9645,7785,3785,2865,0004,0003,0002,0001,0000201920202021202222Description:TheearningsofAustralianswhosellunusedorunwanteditemshaverisenfromaround5.4thousandAustraliandollarsin2019toclosetoseventhousanddollarsin2022,accordingtoasurveyconductedinAustraliain2022.

ReadmoreNote(s):Australia;July15,2022toJuly21,2022;1052respondents;18-64years;figuresareweightedbyage,gender,andregionSource(s):GalaxyResearch;GumtreeCHAPTER

04SustainableclothingconsumptionShareofconsumerswhohaveeverboughtsustainablefashionitemsinAustraliaasofJuly2023,bygenerationConsumerswhoeverboughtasustainablefashionitemAustralia2023,bygeneration60%55%51%50%40%30%20%10%0%39%28%GenZMillennialsGenXBabyBoomers24Description:InasurveyconductedinJuly2023amongconsumersinAustraliaregardingsustainablefashion,around55percentofrespondentsfromGenerationZindicatedtheyhadpurchasedsustainablefashionproductsinthepast.Incontrast,only28percentofBabyBoomerssurveyedstatedthesame.ReadmoreNote(s):Australia;July2023;1,017respondents;18yearsandolder;weightedbyage,gender,andregiontoberepresentativeofalladultsresidinginAustraliaaccordingtothelatestAustralianBureauofStatistics(ABS)populationestimatesSource(s):YouGovShareofconsumerswhohaveeverboughtsustainablefashionitemsinAustraliaasofJuly2023,bygenderConsumerswhoeverboughtasustainablefashionitemAustralia2023,bygender50%47%45%40%35%30%25%20%15%10%5%35%0%FemaleMale25Description:AccordingtoasurveyconductedinJuly2023amongconsumersinAustraliaregardingsustainablefashion,womenweremorelikelytohavepurchasedsustainablefashionproductsbefore,with47percentoffemalerespondentsindicatingthis.Atthesametime,only35percentofmalerespondentsclaimedthesame.ReadmoreNote(s):Australia;July2023;1,017respondents;18yearsandolder;weightedbyage,gender,andregiontoberepresentativeofalladultsresidinginAustraliaaccordingtothelatestAustralianBureauofStatistics(ABS)populationestimatesSource(s):YouGovFeatureslookedforwhenshoppingforsustainableclothingitemsinAustraliaasofSeptember2023FeatureslookedforwhenshoppingforsustainablefashionitemsAustralia2023Shareofrespondents10%

15%0%5%20%25%24%30%35%40%45%50%47%Naturalfiberuse(cotton,linen)Qualitycommitment(clothesthatlast)Sustainablefiberuse(recycledfibers,organicfibers)Second-handorvintage38%30%Abrand'scarbonfootprint20%InitiativestodonateprofitstoenvironmentalcausesRepairservices16%15%15%14%13%Take-backschemesCirculardesignprinciplesUseofchemicalsinproduction(dyes,bleaches)Biodiversity&deforestation11%26Description:Accordingtoa2023surveyconductedamongAustralianconsumersregardingtheirattitudesandbehaviorssurroundingsustainableandethicalconsumption,theleadingfeaturelookedforwhenshoppingforsustainablefashionitemswasnaturalfibers,withover45percentofrespondentsindicatingthis.Thesecondmostimportantfeaturerespondentslookedforwasthequalityoftheclothing,toensureitsdurability.ReadmoreNote(s):Australia;September7toSeptember14,2023;1000respondents;nationallyrepresentativesurveybyage,gender,andstateSource(s):BaptistWorldAidAustralia;McCrindleLeadingactionsconsumersintendedtotaketoreducetheenvironmentalandsocialimpactsoftheirfashionhabitsinthecomingyearinAustraliaasofSeptember2023ActionsbuyerswouldtaketoreducetheimpactoftheirfashionhabitsAustralia202360%52%51%50%50%50%40%30%20%10%0%41%Reducetheamountofclothes

ResearchhowtoresponsiblyLearntorepairtheclothes

Changethewaytheywashand

Buysecond-handclothestheybuydisposeoftheirclothestheyowncareforclothestoextendtheirlifeinsteadofbrandnew27Description:Ina2023surveyconductedamongAustralianconsumersregardingtheirsustainableandethicalshoppinghabits,theleadingactionrespondentsplannedtotakeinthecomingyeartoreducetheenvironmentalandsocialimpactsoftheirfashionhabitswastoreducetheamountofproductstheybuy,withjustover50percentofthosesurveyedindicatingthis.Researchinghowtoresponsiblydisposeoftheirclothingitemswasthenextmostprevalentactionrespondentsintendedtotaketo[...]

ReadmoreNote(s):Australia;September7toSeptember14,2023;1000respondents;nationallyrepresentativesurveybyage,gender,andstateSource(s):BaptistWorldAidAustralia;McCrindleLeadingbarrierstoethicalclothesshoppingamongconsumersinAustraliaasofSeptember2023BarrierstoethicalclothingshoppinghabitsamongconsumersAustralia2023Shareofrespondents0%

5%10%15%20%25%30%35%40%It'stooexpensiveIssuesidentifyingwhichbrandsareethicalBelieveit'shardertoshopethicallyinstoreUnsurewheretolookforinformation35%34%27%23%22%UnsurewheretostartOverwhelmedbytheamountofinformationoutthereIt'snotasconvenient17%14%Don'tthinktheirpurchasingdecisionsmakeadifferenceDon'tfeelliketheyhavetimetoshopethicallyFeellikeit'stoomucheffort13%11%11%Aren'tpassionateaboutitDon'tthinksustainableandethicalbrandsmakeproductstheywouldlikePeoplearoundthemdon'tdoit10%9%8%8%Don'tthinkit'stheirresponsibilityNobarrierstoethicalshopping12%28Description:AccordingtoasurveyonethicalconsumerdecisionsconductedinAustraliain2023,theprimarybarrierforAustraliansinshoppingethicallyforclothingwasthatitwastooexpensive,with35percentofrespondentsindicatingthis.Thiswasfollowedby34percentofthosesurveyed,whosaidaleadingbarrierwasthattheywereunsurewhichfashionbrandswereethical.ReadmoreNote(s):Australia;September7toSeptember14,2023;1,000respondents;nationallyrepresentativesurveybyage,gender,andstateSource(s):BaptistWorldAidAustralia;McCrindleConsumerperceptionoffashionbrands'transparencyregardingthesustainabilityandethicsoftheirproductsinAustraliaasofJuly2023Consumerviewsonfashionbrandtransparencyonsustainability/ethicsAustralia202345%39%40%35%30%25%20%15%10%5%22%17%13%9%0%BrandsareverytransparentBrandsaresomewhattransparentBrandsarenotverytransparentBrandsarenotatalltransparentUnsure29Description:AccordingtoasurveyconductedinJuly2023amongconsumersinAustraliaregardingsustainablefashionandgreenwashing,onlyaroundninepercentofrespondentssaidtheyfeltthatfashionbrandsweretransparentabouthowsustainableandethicaltheirproductsare.Over50percentofthosesurveyedindicatedthatfashionbrands,fromtheirperspective,lackedtransparencyorwerenotatallforthcomingregardingtheirbusinesssustainabilityandethicalpractices.

ReadmoreNote(s):Australia;July2023;1,017respondents;18yearsandolder;weightedbyage,gender,andregiontoberepresentativeofalladultsresidinginAustraliaaccordingtothelatestAustralianBureauofStatistics(ABS)populationestimatesSource(s):YouGovConsumerperspectiveofgreenwashingprevalenceamongfashionbrandsinAustraliaasofJuly2023ConsumerperspectiveofgreenwashingprevalenceoffashionbrandsAustralia202340%34%35%30%25%20%15%10%5%29%24%10%3%0%RegularlySometimesRarelyNotatallUnsure30Description:Ina2023surveyconductedamongAustralianconsumersregardinggreenwashingandsustainablefashion,around73percentofthosesurveyedindicatedthattheybelievefashionbrandsaregreenwashingtosomeextentwhenmakingclaimsaboutthesustainabilityoftheirproductsorservices.Justshyof30percentofrespondentssaidtheythinkgreenwashingisutilizedregularlybyfashionbrandstomaketheirproductsappearmoreenvironmentallyfriendlyorethicallyproducedthanthey[...]

ReadmoreNote(s):Australia;July2023;1,017respondents;18yearsandolder;weightedbyage,gender,andregiontoberepresentativeofalladultsresidinginAustraliaaccordingtothelatestAustralianBureauofStatistics(ABS)populationestimatesSource(s):YouGovCHAPTER

05GreenclaimsClarityversustrustworthinessofbusinessgreenclaimsaccordingtoconsumersinAustraliaasofMarch2023Clarityvs.trustworthinessofbusinessgreenclaimsAustralia2023ShareofrespondentsTrustworthinessofclaimClarityofclaim40%0%10%20%30%50%60%70%62%RecyclableBiodegradable54%48%48%43%37%Compostable23%22%Eco-friendly27%27%ZeroemissionsSustainable30%19%15%14%KindtotheplanetSustainablematerialsNonpolluting28%28%28%14%14%Containspost-consumerplasticResponsible25%26%13%11%10%Carbonposit