新领航职业英语（下册） 课件 下册Extension-L2 Start Your Own Business

Ⅰ.Supposeyouaregiventwooptions:oneisworkingatawell-knowncompany,anotherisstartingyourownbusiness.Whichonewouldyouchoose?Ⅱ.Ifyouwanttostartyourownbusiness,whatwillyoudo?StartYourOwnBusinessWarm-upLesson2Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadA.Listentothedialogue,andanswerthefollowingquestions.ListeningStartYourOwnBusinessLesson2WhatisthecrucialquestionthatAllenhavebeenthinkingabout?

Allenisconsideringeitherswitchingjobsorstartinghisownbusiness.2.WhyisAllenconsideringstartinghisownbusiness?Allenisfeelingtiredinhiscurrentjobandbelieveshisgrowthopportunitiesarelimited.Healsohasadreamofstartinghisownbusiness.3.WhattypeofbusinessisAllenconsidering?

Allenisconsideringopeningacoffeeshop.4.Canyoulist3advantagesofswitchingjobstheymentioned?5.WhatadvicedoesPerrygivetoAllen?

PerryadvisesAllentocarefullyweighhisstrengths,interests,andgoals.Hesuggestslistingtheprosandconsofbothoptionsbeforemakingadecision.Switchingjobscanprovidemorecareerdevelopmentopportunities,learnnewskills,andhaveastableincome.Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadB.ListentothedialogueagainanddecidewhetherthefollowingstatementsareTRUE(T)orFALSE(F).ListeningStartYourOwnBusinessLesson2()1.Allenfeelstiredinhiscurrentjobandbelievestherearelimitedgrowthopportunities.()2.Allen’sdreamistorunarestaurant.()3.Allenhasnotthoughtabouttherisksinvolvedinstartingabusiness.()4.PerryadvisesAllentomakeadecisionwithoutconsideringhisstrengths,interests,andgoals.()5.AllenagreeswithPerry’sadviceanddecidestoswitchjobs.TFFFFLesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2StartBusinessafterGraduationDidyouknowthatElonMusk,thefounderofTeslaMotors,launchedhisfirstcompanytwodaysafterhedroppedoutofStanford’sprogramforaPh.D.inphysics?Mexico’srichestmanCarlosSlimbecameastockbrokerrightaftercollege,andhestartedtheholdingcompanyInversoraBursátilatage25.Theseareallexceptionalexamples.Butwhatmakesyouthinkyou’relessthanexceptional?Maybeyouwon’tstartamultimillion-dollarbusiness.Maybeitwillbeahumblestart,ormaybeitwillfail.Thepointistrying.That’showyoulearnthebiggestlessonsonyourcareerpath.Let’sreadtheentrepreneurialstoriesofKelseyFishandSaraMoica.WhenKelseyFishwasapproachingcollegegraduation,shestartedapplyingforfull-timejobs.Butshefoundthathereffortstodraftcoverlettersandsubmitapplicationswerehalf-hearted,shewasn’tpassionateaboutanyofthepositionsshewasqualifiedfor.Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2So,shedecidedtotakeadifferentroute,andfoundedKelseyFishCreative,amarketingconsultingfirminDetroit.NewgradSaraMonicatookasimilarpath:Sherecentlyturnedherfoodblogintoafull-fledgedstart-up,dealssiteSmallChickBigDeals.WhilesheinitiallystartedworkingataPRfirmaftergraduation,sherealizedthatshewantedtospendhertimeandenergyonherownbusiness.Andthesewomenaren’talone,manynewgradsarefollowingtheirentrepreneurialdreamsandoptingtocalltheirowncareershots.Ofcourse,creatingsomethingfromscratchisn’teasy.Ifyou’reconsideringtakingthisnon-traditionalpathasanewgrad,readonforKelseyandSara’sadvice.

1.______________________Bothwomenadmittedthatthetransitionintoentrepreneurshipvirtuallystraightoutofthegatewastough.“Therearealotofonlineresourcesthatwerehelpful,butthatwastheeasypart,”saysKelsey.“Oneofmybiggeststrugglesismoney.”Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2Tosupporttheirventures,bothKelseyandSarahavesecond(eventhird)jobs.InadditiontoSara’sworkatthePRfirm,she’sdoneanassortmentoffreelanceworkandiscurrentlylookingforamorepermanentpositionwhileshegrowsherbusiness.Kelseyalsoworksinfashionretailandhasapart-timeinternshipatadigitalmarketingfirm,whichhashelpedhergrowherknowledgeaboutherbusinessandincreaseherofferingsasaconsultant.

2.______________________Startingyourownbusinessishardwithoutasolidsupportsystemoffamily,friends,colleagues,andotherswhohavebeendowntheentrepreneurialroadbefore.Saragotalotofhersupportfromfamilyduringthetransition,particularlyfromherfather,who’salsoanentrepreneur.Butwhetherornotyouhavefriendsorfamilymemberstoserveasmentors,it’svastlyimportanttobuildnewrelationshipsinyourcommunityandfield.

Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2

3.______________________Kelseyadmitsthatoneofthehardestpartsofstartingupherconsultingfirmwasattractingthosefirstclients,andthatshehadtobeprettyrelentlesstomakeithappen.Anothertacticsheusedwastodoherservicesprobono.No,itwasn’tpayingthebills,butitgothernameoutthereandalsohelpedherbuildaninitialportfolioofworkforthefuture.So,takeitfromthesebravegraduates.Ifyou’repassionateaboutyourbusiness,haveasupportnetwork,andarereadytoworkhard,there’snothingstoppingyoufromlaunchingyourowncompanyrightoutofcollege.A.Choosetheproperheadingtofillintheblanksinthepassage.ReadingComprehensionGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2a.BeRelentlessaboutGainingBusinessb.ConsiderStartingPart-Timec.Builda(Huge)Network1._______2._______3._______bcaReadingComprehensionGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2B.ReadthepassageanddecidewhetherthefollowingstatementsareTRUE(T)orFALSE(F).()1.SteveJobsisthefounderofTeslaMotors.()2.KelseyFishwaspassionateaboutanyofthepositionsshewasqualifiedfor.()3.SaraMonicainitiallystartedworkingataPRfirmaftergraduation.()4.Startingyourownbusinessisimpossiblewithoutasolidsupportfromyourfamilyorfriends.()5.OneofthetacticsKelseyusedwastodoservicesfreeofcharge.TFFTTLanguageFocusGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2A.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.permanentexceptionalentrepreneurventurefreelancerelentlessfull-fledgeddropoutofopttoapplyfor1.Iwishto__________thejobyouareofferingintoday’sYangtzeEveningpaper.2.Preparationhasbeenmade;nowisthetimeforthe__________oftheworkitself.3.Onewhosufferedfrustrationareusuallymore__________andresponsible.4.Our__________effortsarenotonlyinpursuitofeconomicinterests,butalsopromotingsustainabledevelopment.5.Mostofus__________baskinthesunsincetheweatherisgloriousandwarm.6.Heavydrinkingcancause__________damagetothebrain.7.Shegetsenormouspleasureoutof__________work.8.An__________ismorethanjustarisktakerandhe/sheisalsoavisionary.9.Mostofthebuildingsinthetownaremodern,butthechurchisan__________.10.Researchshowsthatchildrenwhoseparentssplituparemorelikelyto__________school.applyforventurefull-fledgedrelentlessopttopermanentfreelanceentrepreneurexceptionaldropoutofLanguageFocusGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2B.TranslatethefollowingsentencesintoEnglish.1.许多应届毕业生都在追寻自己的创业梦想，选择为自己的事业奋斗。2.她做过各种各样的自由职业，目前正在寻找一份更稳定的工作。3.你应该多参加社交活动，与人建立联系，再宣传你的公司，了解其他业务。4.如果你对创业充满热情，有强大的社交团队，并准备好努力工作，那么没有什么能阻止你在大学毕业后创办自己的公司。

Manynewgradsarefollowingtheirentrepreneurialdreamsandoptingtocalltheirowncareershots.

She’sdoneanassortmentoffreelanceworkandiscurrentlylookingforamorepermanentjob.

Youshouldoftenattendnetworkingactivitiestomakeconnections,spreadthewordaboutyourcompany,andlearnaboutotherbusinesses.Ifyou’repassionateaboutyourbusiness,haveasupportnetwork,andarereadytoworkhard,there’snothingstoppingyoufromlaunchingyourowncompanyrightoutofcollege.Project3Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2•

ConductingSWOTAnalysisIfyouwanttostartyourownbusinessandwriteabusinessplan,itisessentialtoconductamarketinvestigation,suchasSWOTanalysis,whichisastrategicplanningtoolusedtogaininsightsintothecurrentsituationandmakeinformeddecisions.PleasegatherinformationtocompletethefollowingSWOTAnalysisForm.Youcanuseonlinesurveytoolsorconductface-to-faceinterviewstocollectstudents’opinionsandfeedback.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2•

WritingaBusinessPlanⅠ.TipsforWritingaBusinessPlanAbusinessplanisawrittendocumentthatoutlinesthegoals,strategies,andfinancialprojectionsofabusiness.Itservesasaroadmapfortheorganization,providingacomprehensiveoverviewofhowthebusinesswillbestructured,operated,andpositionedinthemarket.Itusuallycoversseveralpartssuchasoverview,companyintroduction,products/services,marketanalysis,etc.Let’sstartwithabusinessplanforaCreativeFoodDeliveryCompanytargetingcollegestudents.Overview:Inthissection,provideabriefintroductiontoyourcompany,objectives,andvision.Givereadersageneralunderstandingofyourbusiness.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2Forexample:“TheCreativeFoodDeliveryCompanyforCollegeStudentsisastartupcompanydedicatedtoprovidinghealthy,delicious,andconvenientfooddeliveryservicesforcollegestudents.Ourgoalistobecomethemostpopularfooddeliverybrandamongcollegestudents.”CompanyIntroduction:Inthissection,provideadetailedintroductiontoyourcompany’shistory,vision,mission,productsorservices,andorganizationalstructure.Forexample:“TheCreativeFoodDeliveryCompanyforCollegeStudentswasfoundedin2023byagroupofcollegestudentswhoarepassionateaboutfoodandcreativity.Ourmissionistoensurethateverycollegestudentcanenjoyahealthyanddeliciouslunchanddinner.Ourproductofferingsincludeavarietyofflavorsofricebowls,stir-friedrice,noodles,andspecialtysnacks.Ourorganizationalstructureincludesmanagementteam,marketingteam,chefteam,anddeliveryteam.”Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2ProductsandServices:Inthissection,provideadetaileddescriptionofyourproductsorservices,includingtheirfeatures,advantages,lifecycle,andintellectualpropertystatus.Forexample:“Ourricebowlsandstir-friedricearemadefromfreshingredientsandpreparedbyprofessionalchefs,resultingindeliciousflavorsandbalancednutrition.Ournoodlescomeinvariousflavorsandshapestocatertodifferentstudents’preferences.Additionally,weofferspecialtysnackssuchasfriedchickenandFrenchfries.”MarketAnalysis:Inthissection,conductanin-depthanalysisofyourtargetmarket,includingmarketsize,growthtrends,consumercharacteristics,customerdistribution,andpurchasingbehavior.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2Forexample:“Thetargetmarketprimarilyconsistsofcollegestudentswithinuniversitycampuses,representingalargemarketsize.Students’needsandpurchasingbehavioraremainlyinfluencedbyclassschedules,exams,andextracurricularactivities.”MarketingStrategy:Inthissection,describeyourmarketingstrategiesindetail,includingbrandpromotion,marketpositioning,channelselection,andpromotionalactivities.Forexample:“WewillshowcaseourcreativefoodandpromotionaloffersthroughsocialmediaplatformssuchasInstagramandWeChatOfficialAccount,attractingcollegestudents’attentionandorders.Additionally,wewillcollaboratewithstudentorganizations,clubs,andstudentunionsoncampustoco-organizefoodeventsandpromotionalactivities,expandingourbrandinfluence.Furthermore,wewillprovideexclusivediscountsandoffersforstudentstoattractmorestudentcustomers.”Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2ManagementTeam:Inthissection,introduceyourmanagementteammembers,includingtheirbackgrounds,professionalskills,andcontributions.Forexample:“Ourmanagementteamconsistsofexperiencedentrepreneursandprofessionalsinthefoodindustry.Theypossessextensiveexperienceandexpertiseinthefoodandbeveragesectorandarecommittedtodeliveringhigh-qualityserviceandcreativefoodofferings.”FinancialForecast:Inthissection,providefinancialforecasts,includingrevenueprojections,costforecasts,profitforecasts,andcashflowforecasts.Forexample:“Basedonmarketresearchandprojectedsalesvolumes,wehavedevelopedrevenueforecasts,consideringcostsandexpensestoformulateprofitforecasts.Weanticipateachievingprofitabilityinthefirstyearandgraduallyincreasingrevenueandprofitsasthemarketgrows.”Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2Appendix:Inthissection,providesupplementaryinformationsuchasmarketresearchreports,competitiveanalysis,partnershipagreements,legaldocuments,etc.Forexample:“Intheappendix,weprovidedetailedmarketresearchreports,includingsurveyresultsonthetargetmarketandanalysisofcompetitors.Additionally,weincludepartnershipagreementswithsuppliersanddeliverypartners.”Throughthiscomprehensivebusinessplan,weaimtoattracttheinterestofinvestorsandpotentialpartnerswhileprovidingguidanceandplanningforthedevelopmentoftheCreativeFoodDeliveryCompanyforCollegeStudents.Webelievethatwithinnovativeproductsandservices,effectivemarketingstrategies,andastrongmanagementteam,ourcompanywillbecomeahighlypopularfooddeliverybrandamongcollegestudents.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

Ⅱ.TryitOutSupposeyouandyourpartneraregoingtostartyourowncompany,trytomakeaBusinessPlanbasedonyourideasandmarketresearch.Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

launch/lɔːntʃ/v.开始从事；创建-setuporfoundE.g.Theywilllaunchontheproductionofpassengercarsnextmonth.他们将于下个月开始生产客车。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

dropoutof退学E.g.Researchsuggeststhatchildrenwhoseparentssplituparemorelikelytodropoutofhighschool.研究表明，父母离异的孩子更容易从中学中途退学。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

stockbroker/ˈstɒkbrəʊkə(r)/n.[金融]股票经纪人anagentinthebuyingandsellingofstocksandbondsE.g.Theyoungladyhadbeenthestockbroker'ssecretaryforayear.年轻的秘书已为股票经纪人工作了一年。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

exceptional/ɪkˈsepʃənl/adj.例外的surpassingwhatiscommonorusualorexpectedE.g.Thisdeadlinewillbeextendedonlyinexceptionalcircumstances.只有在特殊情况下才会延长最后期限。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2humble/ˈhʌmbl/adj.不起眼的，不大的-UnimpressiveE.g.Therearerestaurants,bothhumbleandexpensive,thatspecializeinthem.专门做这些菜的餐馆既有毫不起眼的也有价格昂贵的。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

entrepreneurial/ˌɒntrəprəˈnɜːriəl/adj.具有企业家素质的-oforrelatingtoanentrepreneurE.g.Let'sseeifyouhavethenecessaryentrepreneurialmindsettobecomeself-employed.让我们来看看你是否有准备单干必备的企业心态。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

approach/əˈprəʊtʃ/v.临近，接近-comenearintimeE.g.Asautumnapproached,theplantsandcolorsinthegardenchanged.秋天临近，花园中的草木和颜色也发生了变化。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

applyfor申请E.g.IfyouwanttoapplyforajobattheofficewhereIwork,I'llputinagoodwordforyou.如果你想申请我所在单位的工作,我可以替你美言几句。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2bepassionateabout对……充满热情E.g.MostsuccessfulpeopleIknowareverypassionateabouttheirwork.我认识的大多数成功人士都对工作充满热情。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2full-fledged/fʊlfledʒd/adj.成熟的-full-blown;matureE.g.ThoughI'monly17,I'mafull-fledgedmemberoftheorganization.尽管我只有17岁，但是我是这个组织中的资深成员。

Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2optto选择E.g.Peopleattendingcanopttotakeacarriageridearoundthebeautifulpark.参观的民众可以选择搭乘马车到景致优美的公园尽情游玩。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2entrepreneurship/ˌɒntrəprəˈnɜːʃɪp/n.企业家身份-theidentityofentrepreneurE.g.Theeducationisbasedontheideasofmarket-basedeconomicsandentrepreneurship.培训内容基于市场经济学和企业家的经验。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2venture/ˈventʃə(r)/n.冒险（事业）-anyriskespeciallywithanuncertainoutcomeE.g.Howyoufinanceabusinessiscriticaltothesuccessofyourventure.如何融资对企业的成功至关重要。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2assortment/əˈsɔːtmənt/n.各式各样-allkindsof;allsortsofE.g.Thisshophasagoodassortmentofgoodstochoosefrom.该店各色货物俱全,任君选择.Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2freelance/ˈfriːlɑːns/adj.自由职业的-workingforyourselfE.g.Shegetsenormouspleasureoutofworkingfreelance.做自由职业者让她体会到无穷的快乐。Words&ExpressionsLesson1Guang