国际商务管理智慧树知到期末考试答案章节答案2024年中国海洋大学

国际商务管理智慧树知到期末考试答案+章节答案2024年中国海洋大学Onepressingreactivereasonformanylargefirmstoexpandoverseasistoseekeconomiesofscale.（）

答案:错Houseofbrandsisthemostcommonmulti-brandstrategy,whichisoftenappliedwhenlaunchingnewbrandsorsub-brandsthatservedifferentneeds—butforthesameaudience.（）

答案:错Re-usablepackagingreferstothepackagewithlotterycouponsandphysicalgiftstoattractcustomerstorepeatpurchases.（）

答案:错Themanagementofcross-culturalcommunicationdependslargelyonamanager’spersonalabilitiesandbehavior.（）

答案:对Collectivismreferstothetendencyofpeopletolookafterthemselvesandtheirimmediatefamilieswithlessemphasisontheneedsofsociety;theprimaryfocusisontheindividualorthenuclearfamily.（）

答案:错PhysicalcontactbetweenmenandwomenisnotpermittedintraditionalMalaysianculture.（）

答案:对Thesameconcessionwillbemorenegativelyreceivedifitisbrokenintoinstallments.（）

答案:错Countries’regulationsandrestrictionsprovideanotherreactivereasonforcompaniesoftenswitchingfromexportingtooverseasmanufacturing.（）

答案:对Locationadvantagereferstonaturalormanufacturedresourcesandfocusesmoreonthegeographicadvantagesofthehostcountryorcountries.（）

答案:对BrownfieldinvestmentisatypeofFDIinwhichaparentcompanycreatesasubsidiaryinadifferentcountry,buildingitsoperationsfromthegroundup.（）

答案:错Allprivateenterprisesprovidegoodqualityservices.（）

答案:错Varioussocietieshavethesameattitudetowardglobalizationandmarketpower,whichhaveimportantconsequencesintermsofbothformalizedtraderegulationsandgeneralattitudestowardhowbusinessesarerun.（）

答案:错Morethanjustconveyingobjectiveinformation,bodylanguagealsoconveysculturalandsocialunderstandingsfromonegenerationtothenext.（）

答案:对Inaculturethatvaluesindirectness,suchastheGerman,youcanexpecttoreceiveaclearanddefiniteresponsetoyourproposalsandquestions.（）

答案:错Thetermobjectlanguagereferstohowsomethingissaidratherthanthecontent—i.e.,therateofspeech,thetoneandinflectionofvoice,othernoises,laughing,oryawning.（）

答案:错Theavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.（）

答案:对Comparetointernationalnegotiations,theprocessofnegotiationismoredifficultwhenittakesplaceamongpeopleofsimilarbackgrounds.（）

答案:错Adistributionagreementisalegalcontractbetweenonecompanyanditsdistributors,grantingthemtherightstomarketandsellthecompany’sproducts.（）

答案:对Thetermmergersandacquisitions(M&A)referstotheconsolidationofcompaniesortheirmajorbusinessassetsthroughfinancialtransactionsbetweencompanies.（）

答案:对Culturaldiscountreferstothataparticularcultureproductrootedinoneculture,andthusattractiveinthatenvironment,willhaveadiminishedappealelsewhereasviewersfinditdifficulttoidentifywiththestyle,values,beliefs,institutionsandbehaviouralpatternsofthematerialinquestion.（）

答案:对Ethnocentrismisthestateofmind,wherebyonefocusesonsmallsectionsofanissueratherthanconsideringitswidercontext.（）

答案:错Brandalliancewithastate-ownedenterprisethestrategicallianceofbrandbetweencompaniesandpublicorganizationsorNGOs.（）

答案:错Asageneralrule,itisalwayssafertoadoptaninformalpostureandmovetoaninformalstance,ifthesituationwarrantsit,thantoassumeaninformalstyletooquickly.

答案:错Inanequitystrategicalliance,twoormorefirmsdevelopacollaborativerelationshiptosharesomeoftheirresourcesandexpertise.（）

答案:错Associationanchorsrefertowhetheristhebrandananchortowhichthecustomerswillattachtheirmindassociationto.（）

答案:对Whataretheconditionsofmarketsegmentation?（）

答案:Measurability###Accessibility###Scale###StabilityWhichofthefollowingglobalalliancesisnotrelatedtoequity?（）

答案:Supplycontracts###DistributioncontractsWhichofthefollowingsaretheverbalvariablesincommunication?

答案:Subcultures###LanguageComplexityofinternationalnegotiationsincludes（）

答案:expectations###corevalues###problem-solvingtechniques###verbalandnonverballanguageWhatarethecharacteristicsofCulture?（）

答案:Cultureislargelybelowthesurface.###Cultureiselastic.###Cultureisconstantlyinflux.###Cultureismulti-layered.Whichofthefollowingstatementsofbrandistrue?（）

答案:Brandissomethingwhichdistinguishesaproductformothers.___identifiesAdministrative,Geographic,CulturalandEconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.Itmayalsobeusedtounderstandpatternsoftrade,capital,information,andpeopleflows.（）

答案:TheCAGEdistanceframeworkWhichisbelongtoequitystrategicalliances?（）

答案:PartialacquisitionWhichstatementaboutcompetitivenegotiatorsisincorrect?（）

答案:Theyalwaysfollowsa“Ilose,youwin”model.WhichofthefollowingisNOTthenoiseincommunication?

答案:EconomicalnoiseWhichofthefollowingoptionsbelongstomasculinity?（）

答案:WorktakespriorityoverotherdutiesWhatareNOTtheoperationaldetailsglobalmanagersshouldconsiderininternationalnegotiations?（）

答案:MakingspecificplansforexportingWhatofthefollowingisnotincludedinthemarketingtheoryof4Ps?（）

答案:PublicationWhichdimensionismembershipininternationaltradeorganizationsincludedin?（）

答案:AdministrativedifferencesWhichisNOTtypicalmedia?（）

答案:Face-to-faceconversationsWhichofthefollowingstatementaboutco-brandingisincorrect?（）

答案:Therearefourtypesofco-branding.Whatdoestheunifiedstandardforplugsreflect?（）

答案:ProductstandardizationWhichofthefollowingisNOTnon-equitystrategicalliance?

答案:IntersectHoldingsWhichtypeofstrategicalliancedoesthecase,JoesterLoriaGroup&McDonald’s,reflect?（）

答案:LicensingAgreementsStepstowardeffectiveinterculturalcommunicationdoesNOTinclude（）

答案:Completelyfollowtheotherside’scultureWhichisNOTtheproactivereasonforenterprisesto“goingglobal”?（）

答案:GlobalizationofcompetitorsThefivestagesofthenegotiationprocessdoesNOTinclude（）

答案:Ice-breakingWhichtypeofstrategicalliancedoesthecase,DJIandeBay,reflect?（）

答案:DistributionagreementsWhatcanweknowfromthecaseofWalmartandP&G?（）

答案:Thecooperationwithouttrustwilldoheavydamagetobothsides.WhichofthefollowingisNOTthereactivereasonforenterprisesto“goglobal”?

答案:GlobalizationofCompetitorsWhichexamplereflectstheinfluenceofproxemicsoncommunication?（）

答案:Americansexpectofficelayoutstoprovideprivatespaceforeachperson,andusuallyalargerandmoreprivatespaceasonegoesupthehierarchy.Whichstatementisincorrectaboutgreenfieldinvestmentandbrownfieldinvestment?（）

答案:Inbrownfieldinvestment,investorsconstructnewfacility.Whichofthefollowingstatementaboutbrandloyaltyisincorrect?（）

答案:Therearefourdimensionstoevaluatecustomers’brandloyalty.Whichofthefollowingsisexternalstakeholders?（）

答案:SuppliersWhichofthefollowingisNOTasupranationalinstitution?（）

答案:Asia-PacificEconomicCooperationWhichisNOTthechallengesofglobalization?（）

答案:SpreadoftechnologyandinnovationThetoy-makerLegohaspartneredwithTheNationalAeronauticsandSpaceAdministrationoftheUnitedStatestodevelopaseriesofaerospace-themedtoys.Whichtypeofcooperativepartnershipsdoesitreflect?（）

答案:BrandAlliancewithPublicOrganizationsWhichdimensionisNOTincludedintheOLImodel?（）

答案:InternationalizationWhichofthefollowingisnotaphaseofcultureshock?（）

答案:Mono-culturalTheSTPtheoryproposedbyWendellR.Smithconstitutesthreeelementsofmarketingstrategy.WhichofthefollowingmarketingstrategyisNOTincluded?（）

答案:PricingstrategyWhichtypeofstrategicalliancedoesthecase,ToyotaandSuzuki,reflect?（）

答案:IntersectHoldingsThecaseofMcDonald’sandSimplotisa___ofstrategicalliance.

答案:SupplycontractsNikehasnomanufacturingplantsofitsownbutchoosestooutsourcetheworktocontractorsinthePhilippines,Vietnamandothercountries.Whichtypeofstrategicalliancedoesthecasereflect?（）

答案:OutsourcingarrangementsStrategicalliancesrefertotheworkingpartnershipsbetweencompaniesacrossnationalboundariesandincreasinglyacrossindustries.（）

答案:错Anequitystrategicalliancemeansthatafirmpurchasesequityofanotherfirm,sharingpartialownershipofthefirm.（）

答案:对Afterthepartialacquisition,theacquiredpartywillnolongerexist.（）

答案:错Starbucksdoesn’tcultivatecoffeeandhasnoplantationsinwhichtheygrow,harvestandcurecoffeebeans.Theyoutsourceallthatworktofocusonservingtheircustomersacrosstheworld.Itisatypicalcaseof____innon-equityentrymode.

答案:ManufacturingContractGooglehasalsooutsourcedtasksrelatedtosoftwaredevelopmenttoremoteindividualorcompaniesacrosstheworld,suchasRandstadandAerotek.Itisatypicalcaseof____innon-equityentrymode.

答案:ServiceContractLegoStarWarsisaLegothemethatincorporatestheStarWarssagaandfranchise,whichisoneofourmostbelovedthemesever.Itisatypicalcaseof____innon-equityentrymode.

答案:LicensingWandaGroupspent$3.1billiontoacquiretheworld’ssecond-largestcinemachainAmericanMulti-Cinema.WhichtypeofM&Adoesthecasereflect?（）

答案:HybridMergersandAcquisitionsAconversionfromthecurrentMandarinOrchardSingapore,HiltonSingaporeOrchardisownedbyOUECommercialREITandwillbemanagedbyHilton.Thecaseisthe____ofnon-equityentrymode.

答案:ManagementContractPfizerhalveditsdividendandraise$22billionindebttobuyrivalWyethfor$68billioninanacquisition.WhichtypeofM&Adoesthecasereflect?（）

答案:HorizontalmergersandacquisitionsCoca-Colahasasecretrecipeandbrandrecognition,whichreflectsits____.（）

答案:OwnershipTheCAGEdistanceidentifiescultural,administrative,geologicalandeconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.（）

答案:错TheOLIisafour-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment.（）

答案:错___isathree-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment(FDI).（）

答案:TheOLImodelInternalizationadvantageincludesfactorsoflow-costlabor,rawmaterialslowertaxesandothertariffs,andawell-trainedlaborforceindifferentplaces.

答案:错BMWwillhavelowerproductioncostsifitaccessestotheU.S.marketcomparedtoGermany.Thecasecanbeexplainedby____inownershipadvantage.（）

答案:LocationNikehasopenedfactoriesinareaswithlowlaborcosts,likeVietnam,Indonesiaandsoon.Whichproactivereasondoesthecasereflect?（）

答案:ResourceaccessandcostsavingSimplotisthematerialsupplierofMcDonald’s.DuetoMcDonald’srequirements,ithadtofollowMcDonald’sexpansionandgoglobal.Whichreactivereasondoesthecasereflect?（）

答案:CustomerdemandsTheavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.

答案:对TaxpoliciesintheCaymanIslandshavestimulatedmanyenterprisestogoingglobal.Whichproactivereasondoesthecasereflect?（）

答案:IncentiveWhichstatementaboutcharacteristicsofbornglobalisNOTcorrect?

答案:Bornglobalcompanieshaveabundantfinancialandtangibleresources.TencentandNetEasecompetedwitheachotherforoverseasmarkets.Whichreactivereasondoesthecasereflect?（）

答案:GlobalizationofCompetitorsParallelco-brandingisastrategythatinvolveslinkingofmultiplebrandsfromdifferentcompaniesinordertocreateaproductindicativeoftheirindividualidentities.（）

答案:错WhichbrandstrategydoesProcter&Gambleadopt?（）

答案:Multi-BrandStrategy____hasbecomeanimportantnewtoolinbrandawarenessmarketing.（）

答案:SocialmediaWhichsingle-brandstrategydoesAppleuse?（）

答案:Line-brandstrategyWhichofthefollowingstatementsofbrandstrategyistrue?（）

答案:Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.Franchisingistheprocessofleasingatrademarkedorcopyrightedpropertyforuseinconnectionwithaproduct,service,orpromotion.

答案:错L’Oréalhasdifferentbrandsfordifferenttargetgroups.Whichkindofmarkettargetingstrategydoesitadopt?（）

答案:DifferentiatedmarketingDiscriminationPricingisthepracticeofchargingdifferentpricestodifferentcustomersfortheidenticalgoodsorservicessoldbythesamesupplier.（）

答案:对Whichofthefollowingstatementaboutproductsinthegrowthstageiscorrect?（）

答案:Productsinthisstagearecalledstarproducts.Servicepublicrelationsreferstopublicrelationsactivitiesthatlistento,collect,sortoutandreflectthepublic’sopinionsontheenterpriseanditsproducts,andgiveappropriatetreatment.（）

答案:错WhichnewproductpricingstrategydoesDeBeersusetoselldiamonds?（）

答案:PremiumPricingWhentherearenostrongdifferencesincustomercharacteristics,whatkindofmarkettargetingstrategy

isthebestforaMNCcompanytodevelop?

答案:Undifferentiatedmarketing___meansthatifalossoccurs,theeconomicentitywillpaywithanyfundsavailableatthetime.Itcanbeactiveorpassive;itcanbeunconsciousorconscious.（）

答案:Risk-takingZOPAmeanstheoverlapzoneofthebuyer’sandseller’stargetprices.（）

答案:错A___iscontingentwhenyoustatethatyoucanmakeitonlyiftheotherpartyagreestomakeaspecifiedconcessioninreturn.（）

答案:ConcessionRespectforculturaldifferenceswillgetanegotiatoralotfartherthanignorance,soit’simportanttodosomeresearchwhenenteringintonegotiationswithunfamiliarcounterparts.（）

答案:对Acollaborativenegotiationstylefollowsthe“Iwin,youwin”model.（）

答案:对Whichstatementaboutconcessionsstageisincorrect?（）

答案:Adaptyourdemandstotheothersidequickly.Whichstatementabouthigh-contextcultureandlow-contextcultureiscorrect?（）

答案:Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.Managerscancultivatetrustby（）

答案:Createaclearandcalculatedbasisformutualbenefit.###Improvepredictability###Developmutualbodingthroughregularsocializingandfriendlycontact.Whenthereistrustbetweenparties,communicatorswilladjusttounforeseencircumstanceswithlessconflict,anditfacilitatesopencommunicationinexchangingideasandinformation.（）

答案:对Thetermcommunicationdescribestheprocessofsharingmeaningbytransmittingmessagesthroughmediasuchaswords,behavior,ormaterialartifacts.（）

答案:对Anythingthatservestofacilitatethecommunicationoftheintendedmeaningistypicallyreferredtoasnoise.（）

答案:错Themanager’sperceptionofthelocusofcontroloveroutcomesisanoften-overlookedvariableinthedecision-makingprocessbecauseitisnotimportant.（）

答案:错Whichofthefollowingtwocountriesbelongtothesameculturecluster?（）

答案:AustraliaandUSWhichthefollowingcountryhavethehighestuncertaintyavoidance?（）

答案:ChinaSarahhasmovedtoanothercountryfor12monthsandgrowsaccustomedtothenewculture.Whichstageofthecultureshockisshemostlikelyin?（）

答案:AdjustmentphaseAboutsocietalcultureandcorporatecul