在线网课知道智慧《商务综合英语（山盟-山东财大）》单元测试考核答案

第一章单元测试第二章单元测试第三章单元测试第四章单元测试第五章单元测试第六章单元测试第七章单元测试第八章单元测试第九章单元测试第十章单元测试第十一章单元测试第十二章单元测试第十三章单元测试第十四章单元测试第十五章单元测试第十六章单元测试第十七章单元测试第十八章单元测试第十九章单元测试第二十章单元测试第一章单元测试1【判断题】(10分Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.A.对B.错2【判断题】(10分Anexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.A.对B.错3【判断题】(10分Sharesofapubliclimitedcompanycannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.A.对B.错4【判断题】(10分BothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermanyA.错B.对5【判断题】(10分Withtheformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.A.错B.对6【单选题】(10分)Gooddesignbringsahouseandgardentogetherasasingle________.()A.organizationB.propertyC.structureD.Entity7【单选题】(10分)Buyingin_________ismoreeconomicalthanshoppingforsmallquantities.()A.lotB.amountC.manyD.bulk8【单选题】(10分)HeworksforalargeAmerican___________.()A.cooperateB.corporationC.cooperationD.corporate9【单选题】(10分)Hetoldhisfollowerstosnap__________sharesimmediately.()A.upB.inC.downD.on10【单选题】(10分)Thefactoryhasa1000_________.()A.laborB.staffC.workerD.workforce第二章单元测试1【判断题】(10分Boardofdirectorsholdsharesofstockinthecompanyandreceiveashareoftheprofitsasdividends.A.对B.错2【判断题】(10分ShareholderselectaCEOtomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.A.错B.对3【判断题】(10分Executivedirectorsareconcernedwiththeday-to-dayrunningofthebusiness.A.对B.错4【判断题】(10分CEOistypicallyresponsibleforthecorporation’sentireoperationsandreportsdirectlytothechairmanandboardofdirectors.Itisthehisresponsibilitytoimplementboarddecisionsandinitiatives,andtomaintainsmoothoperationofthefirmwithseniormanagement’sassistance.A.错B.对5【判断题】(10分Directorsprovideregularadvicetothecompanybutarenotdirectlyinvolvedintheday-todaysupervisionofthecompany.A.错B.对6【单选题】(10分)Weprovideallthesupportyouneedtoachieve_________results,orA.gremiumB.optimumC.minimumD.premium7【单选题】(10分)Intheprocesswewillstimulateinvestment,createjobs,___________consumersand,bytheway,helpaddressclimatechange.()A.empowerB.powerC.enpowerD.inpower8【单选题】(10分)Minortasksshouldbe____________toyourassistant.()A.delegatedB.controlledC.dismissedD.facilitated9【单选题】(10分)Celebratingindividualaccomplishmentcouldnotonlyinvigorateouremployee________,butalsoinstillworkwithmeaningandjoy.()A.emotionB.feelingC.atmosphereD.morale10【单选题】(10分)Womentendto_________theirsuccesstoexternalcausessuchasluck.()A.distributeB.contributeC.attributeD.tribute第三章单元测试1【判断题】(10分Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.A.错B.对2【判断题】(10分ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.A.错B.对3【判断题】(10分Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.A.对B.错4【判断题】(10分TheCounciloftheEuropeanUnionisoneoftwolegislativebodiesandtogetherwiththeEuropeanParliamentservestoamendandapprovetheproposalsoftheEuropeanCommission.A.错B.对5【判断题】(10分EuropeanParliamentistheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.A.错B.对6【单选题】(10分)Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.()A.surplusB.gapC.balanceD.deficit7【单选题】(10分)Youmustmeetyour_________thismonth.()A.amountB.taxC.quotaD.tariff8【单选题】(10分)Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.().A.survivalB.soarC.surgeD.surplus9【单选题】(10分)Indianswerethe___________inhabitantsofAmerica.()A.individualB.indigenousC.homeD.foreign10【单选题】(10分)Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()A.deferB.inferC.referD.confer第四章单元测试1【判断题】(10分Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.A.错B.对2【判断题】(10分Stocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.A.对B.错3【判断题】(10分HeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.A.对B.错4【判断题】(10分HeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.A.对B.错5【判断题】(10分Emergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.A.对B.错6【单选题】(10分)Thepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()A.marketstrategyB.marketresearchC.marketpublicityD.marketsegmentation7【单选题】(10分)Yum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.()A.massmarketB.upmarketC.nichemarketD.downmarket8【单选题】(10分)Britainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.()A.homogeneousB.similarC.sameD.equal9【单选题】(10分)Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.()A.upB.withC.forD.to10【单选题】(10分)Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()A.controlB.gainC.monopolizeD.master第五章单元测试1【判断题】(10分Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.A.错B.对2【判断题】(10分Equityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.A.错B.对3【判断题】(10分Whenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.A.错B.对4【判断题】(10分Bondrepresentson-goingownershipinabusinessorproperty.A.错B.对5【判断题】(10分Anequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.A.对B.错6【单选题】(10分)_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.A.AngelinvestmentB.CrowdfundingC.VenturecapitalD.IPO7【单选题】(10分)Iputsomemoneyinmy__________everymonthforrainydays.()A.checkingaccountB.savingaccountC.bankD.shares8【单选题】(10分)Hetransferredthe___________ofthehousetohiswife.()A.propertyB.certificateC.controlD.ownership9【单选题】(10分)Thecompanyhas___________intoamajorchemicalmanufacturer.A.evolveB.revolveC.convolveD.involve10【单选题】(10分)Thetheorywasdeveloped____________totheearthquakeof1906.A.consequentB.sequentC.subsequentD.later第六章单元测试1【判断题】(10分Anideaisanon-materialactionresultinginameasurablechangeofstateforthepurchasercausedbytheprovider.A.错B.对2【判断题】(10分Patentsareaphysicalproductcapableofbeingdeliveredtoapurchaserandinvolvethetransferofownershipfromsellertocustomer.A.错B.对3【判断题】(10分Theconceptof“threelevelsofaproduct”actuallycomesinplaywhenyoubegintomarketaproductforyourbusinessorwhenyouwanttoanalyzeaproduct.A.对B.错4【判断题】(10分Thecoreproductisinthecenterofthecircle.itisdefinedasthebenefitthattheproductbringstothecustomer.A.错B.对5【判断题】(10分Theproductlifecyclediscussesthestageswhichaproducthastogothroughsincethedayofitsroll-outtothedayitistakenawayfromthemarket.A.错B.对6【单选题】(10分)Istherespaceforyourproductorserviceinthemarketoristhemarket________?()A.completeB.saturatedC.enoughD.full7【单选题】(10分)Whenyouarealertyoufeelthesolidityofyourbeing,itisalmost________.()A.toughB.heardC.tangibleD.intangible8【单选题】(10分)__________arelowandmanycompaniesarestruggling.()A.BalancesB.EarningsC.MarginsD.Bonus9【单选题】(10分)Ruralpeoplehavebeenofferedsubsidiestobuy"____________",andtaxesonsmallcarshavebeencut.()A.greygoodsB.browngoodsC.BlackgoodsD.whitegoods10【单选题】(10分)IknowJapanesehospitalityis_____________allovertheworld,butthisistakingitwaytoofar.A.perfectB.goodC.renownedD.popular第七章单元测试1【判断题】(10分Productrangereferstothesetofproductsmadebyacompany.A.对B.错2【判断题】(10分Productplacementreferstotheuseofawell-knownpersontoadvertiseproducts.A.错B.对3【判断题】(10分ProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.A.错B.对4【判断题】(10分Productcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.A.错B.对5【判断题】(10分Productlaunceistheintroductionofaproducttothemarke.A.错B.对6【单选题】(10分)__________isthenamegiventoaproductbythecompanythatmakesit.()A.brandnameB.brandawarenessC.brandimageD.brandstretching7【单选题】(10分)__________isthepracticeofusinganexistingnameonanothertypeofproduct.()A.brandnameB.brandawarenessC.brandimageD.brandstretching8【单选题】(10分)____________referstotheideasandbeliefspeoplehaveaboutabrand.()A.brandstretchingB.brandimageC.brandnameD.brandawareness9【单选题】(10分)_____________referstothetendencytoalwaysbuyaparticularbrand.()A.brandstretchingB.brandimageC.brandloyaltyD.brandawareness10【单选题】(10分)_______________showshowfamiliarpeoplearewithabrand.()A.brandawarenessB.brandstretchingC.brandimageD.brandloyalty第八章单元测试1【判断题】(10分Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.A.错B.对2【判断题】(10分Inabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.A.错B.对3【判断题】(10分Marketingbeginslongbeforeaproducthitstheshelf.A.对B.错4【判断题】(10分Customersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.A.错B.对5【判断题】(10分Customersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.A.错B.对6【单选题】(10分)Inmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()A.PlaceB.PriceC.PromotionD.Product7【单选题】(10分)Inmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.A.PriceB.PromotionC.ProductD.Place第九章单元测试1【判断题】(10分Advertisingisaformofcommunicationusedtohelpsellproductsandservices.A.对B.错2【判断题】(10分Onefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.A.错B.对3【判断题】(10分Ifacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.A.错B.对4【判断题】(10分AdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.A.错B.对5【判断题】(10分Advertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.A.错B.对6【单选题】(10分)Billboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.()A.hoardingsB.leafletsC.commercialsD.slogans7【单选题】(10分)Manufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()A.commercialsB.postersC.samplesD.slogans8【单选题】(10分)OutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()A.publicityB.commercialsC.researchD.endorsement9【单选题】(10分)Wecan'ttakea(n)________onnewproductwithouttakingallintoaccount.()A.gambleB.advantageC.dangerD.chance10【单选题】(10分)Thestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.()A.contractB.ContradictionC.convictionD.convict第十章单元测试1【判断题】(10分Itisveryunusualthesedaysforacompanynottohaveawebsite.A.错B.对2【判断题】(10分E-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.A.错B.对3【判断题】(10分Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.A.错B.对4【判断题】(10分E-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.A.错B.对5【判断题】(10分Sinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.A.错B.对6【单选题】(10分)Sisaverysuccessfulsitewhichgetsover2,000____perday.()A.hitsB.browserC.linkD.spam7【单选题】(10分)Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.()A.spamB.hitsC.trafficD.browser8【单选题】(10分)IfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______theinformation.()A.browserB.downloadC.hitsD.link9【单选题】(10分)Traditionandcultureareoftenat___________withtheneedsofmodernlife.()A.varieyB.varyC.varianceD.variancey10【单选题】(10分)Thereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.()A.inherentB.inhabitantC.inhibitantD.inheritance第十一章单元测试1【判断题】(10分CultureisthesetofA.对B.错2【判断题】(10分Mostcountrieshavesameculturesystems.A.错B.对3【判断题】(10分Business,likeallotherhumanactivities,isconductedwithinthecontextofcultureA.对B.错4【判断题】(10分Onedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.A.对B.错5【判断题】(10分Wordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.A.错B.对6【单选题】(10分)__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalA.literatureB.religionC.architectureD.language7【单选题】(10分)Basictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.A.languageB.socialstructureC.religionD.A.tenureB.positionC.chargeD.power9【单选题】(10分)Charles'sletterwasindeedpublished,_________inasomewhatabbreviatedform.()A.BecauseB.albeitC.ifD.inspite10【单选题】(10分)Reformsareslowlyreducing___________inefficiency.()A.bureaucraticB.officialC.redtapeD.leading第十二章单元测试1【判断题】(10分CorporateCulturecanbedefinedasA.错B.对2【判断题】(10分Corporateculturedetermineshowthebusinessworldisviewed,whatisA.错B.对3【判断题】(10分Onanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.A.错B.对4【判断题】(10分Onaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.A.对B.错5【判断题】(10分Acorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.A.对B.错6【单选题】(10分)Inthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.A.practicesB.placeC.peopleD.narrative7【单选题】(10分)Inthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.A.placeB.practicesC.peopleD.narrative8【单选题】(10分)Inthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.A.narrativeB.practicesC.peopleD.place9【单选题】(10分)Thecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.A.overwhelmedB.explodedC.arefullD.filled10【单选题】(10分)Thekitchenwasin_________.A.messB.dirtC.chaosD.tidiness第十三章单元测试1【判断题】(10分CSRisalsoknownascorporatecitizenship,sustainableresponsiblebusiness(SRB),orcorporatesocialperformance.A.对B.错2【判断题】(10分CSRcanalsohelpimprovetheperceptionofacompanyamongitsstaff,particularlywhenstaffcanbecomeinvolvedthroughpayrollgiving,fund-raisingactivitiesorcommunityvolunteering.A.错B.对3【判断题】(10分Reputationsthattakedecadestobuildupcannotberuinedinhours.A.错B.对4【判断题】(10分CSRcanhelpbuildcustomerloyaltybasedondistinctiveethicalA.对B.错5【判断题】(10分AcompanyperforminggoodpracticeCSRwillnotbescrutinizedbythegovernment.A.对B.错6【单选题】(10分)Ourcompanydoesnothingillegal.Wearevery_____.A.law-abidingB.selflessC.integrityD.fair7【单选题】(10分)We'vegot______whichisusedincountrieswhereitisdifficulttodobusinesswithoutofferingbribes.A.abribeB.aslushfundC.aconfidentialityagreementD.industrialespionage8【单选题】(10分)Theircarlookedsomuchlikeournewmodel.Wesuspect_____.A.industrialespionageB.aslushfundC.abribeD.aconfidentialityagreement9【单选题】(10分)Theproblems___________thenewgovernmentwereenormous.A.confrontedB.confrontwithC.confrontD.confronting10【单选题】(10分)Hishardworkwilleventuallytakeits_________onhishealth.A.harmB.tollC.dangerD.risk第十四章单元测试1【判断题】(10分Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.A.对B.错2【判断题】(10分Incomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.A.错B.对3【判断题】(10分Duringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.A.错B.对4【判断题】(10分Forbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.A.错B.对5【判断题】(10分Infrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.A.错B.对6【单选题】(10分)Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.A.politicalstabilityB.governmentbureaucracyC.economicsituationD.monetaryregulation7【单选题】(10分)Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.A.politicalstabilityB.monetaryregulationC.economicsituationD.governmentbureaucracy8【单选题】(10分)Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.A.governmentbureaucracyB.economicsituationC.monetaryregulationD.politicalstability9【单选题】(10分)Ourcultureis__________withtelevisionandadvertising.A.fullB.busyC.coveredD.saturated10【单选题】(10分)Itriedto___________thehousewhilehewasdescribingit.A.predictB.assessC.visitD.visualize第十五章单元测试1【判断题】(10分Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:anentrepreneurortraderandanenduserorultimatecustomer.A.对B.错2【判断题】(10分Customersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.A.对B.错3【判断题】(10分CustomerServiceistheserviceprovidedtocustomersduringapurchase.A.对B.错4【判断题】(10分Employeesarenorcustomers.A.对B.错5【判断题】(10分Customersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.A.对B.错6【单选题】(10分)Althoughtheycharge_______,thereisnodoubtthattheirservicesofferA.highpricesB.highmoneyC.highrequirementsD.highcost7【单选题】(10分)Theworkisverycomplex,soit'sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.A.costB.pricesC.requirementsD.money8【单选题】(10分)Wehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.A.extendB.organizeC.meetD.charge9【单选题】(10分)Theshrimpsweredelicious.___________,theeggplantwasexcellent.A.LikelyB.LikewiseC.similarD.Alike10【单选题】(10分)Weshould__________oneverychancewegettoimproveourEnglish.A.capitalizeB.makeuseC.utiliseD.takeadvantage第十六章单元测试1【判断题】(10分"Dowhatyoudobestandoutsourcetherest"hasbecomeaninternationallyrecognizedbusinesstagline.A.错B.对2【判断题】(10分Aparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.A.错B.对3【判断题】(10分Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.A.对B.错4【判断题】(10分Sinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.A.对B.错5【判断题】(10分Ifyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.A.对B.错6【单选题】(10分)_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.A.ManufactureB.ServiceC.OperationD.Management7【单选题】(10分)Theyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________A.basicB.outsideC.peripheralD.important8【单选题】(10分)Wewillmaintainthe____________ofyourinformation.A.safeB.confidentialC.secretD.confidentiality9【单选题】(10分)Incustomer___________situations,thefirmknowswhentherelationshipisover.A.serviceB.satisfactionC.loyaltyD.retention10【单选题】(10分)Canyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?A.overheadB.energyC.outlayD.money第十七章单元测试1【判断题】(10分Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.A.对B.错2【判断题】(10分Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.A.对B.错3【判断题】(10分Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.A.错B.对4【判断题】(10分Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.A.对B.错5【判断题】(10分Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.A.对B.错6【单选题】(10分)Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.A.situationB.structureC.netD.rudiment7【单选题】(10分)TheSocietyisnot___________withanypoliticalparty.A.attachedB.belongC.ownedD.affiliated8【单选题】(10分)Ilivedonabout$5,000ayearfromthe__________onmybook.A.costB.overheadC.royaltiesD.fees9【单选题】(10分)Thetraineeswillthenbepaired___________experiencedmanagers.A.withB.onC.toD.at10【单选题】(10分)Theairline'sinsureris_________fordamagestothevictims'families.A.liableB.desiredC.legalD.likely第十八章单元测试1【判断题】(10分Amergerdescribestwofirms,oneapparentlystrongerthantheother,joiningforcestomoveforwardasasinglenewentity.A.错B.对2【判断题】(10分Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.A.错B.对3【判断题】(10分The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.A.对B.错4【判断题】(10分Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.A.错B.对5【判断题】(10分Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.A.错B.对6【单选题】(10分)__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.A.MergerB.AcquisitionC.MBID.MBO7【单选题】(10分)_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.A.RedundancyB.MergerC.SurplusD.Acquisition8【单选题】(10分)___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.A.MergersB.JointverntureC.ConglomorateD.Acquisition9【单选题】(1