高考英语专项训练04 网络购物

专项训练04网络购物语法填空李佳琦“花西子”事件TraditionalChinesebrandshaverecentlymadeastrongcomebackthankstoalivestreamingcontroversyoverthequalityofproductsand___________peoplewereworkinghardenoughtoaffordthem.Chinesebrandsthathavefadedin_____________(popular)duetoalackofmarketingandonlinepresenceseizedtheopportunity__________(show)theycoulddelivervalue-for-moneyqualitygoods.DomesticbrandswereputunderthespotlightafterChina'stoponlinesaleshostLiJiaqiquestionedwhetherpeoplehadworkedhardenoughtogetapayrise,duringalivestreamingsessiononTaobaoLive,Alibaba'slivestreamingplatform,________Sept9.AfollowerhadearliercommentedthataChinesecosmeticbrand'seyebrowpenandtworefillspricedat79yuan($10.8)istooexpensive.Bee&Flower,ashampoobrandfoundedin1985andonceahouseholdnameinChina,___________(introduce)a79-yuansetoftwolargebottlesofshampooandalargebottleofhairconditioner,whichquicklyattractedpeople'sattention.Feigua,alivestreamingsalesdataprovider,saidthenumberoffollowersofBee&Flower'saccountonDouyin,theChineseversionofTikTok,startedtosoaronSept11.OnFriday,ithadattractedarecord559,000followers.Salesgeneratedduringonelivestreamingsessionexceed25millionyuan.OtherChinesebrandsalsostartedtopromotethemselvesonsocialmediaandaskedpeopletogivethemachance__________(prove)themselves.PeopleshowedparticularinterestinSuper28,adetergentbrand_________(found)in1950.Threehumblemiddle-agedfactoryemployeesofthecompanybeganalivestreamonitsofficialDouyinaccountonWednesday.Thetriowantedtoseizetheopportunitytorevivethebrand,________clearlyknewlittleaboutsellingproductsonsocialmedia.Viewershadtoteachthemhowtolistproductsduringthelivestreamingsessions.Thenextday,theirsincerityandthequalityofthecompany'sproductshadhelpedthebrand'sDouyinaccountattractmorethan1.61millionfollowers,withallavailablestock_________(sell)outonthatday.Manynetizenssaidtheyweresurprisedtoseethatsomeofthebrandsandproductsthatwerepopularduringtheirchildhoodstillexisted.SomebrandsgainedfurtherrespectafterfollowerslearnedthattheparentcompanieshaddonatedmoneyandgoodstohelpChinawintheWarofResistanceAgainstJapaneseAggression(1931-45).Manyofthebrands,includingBee&FlowerandSuper28,announcedthattheywouldnotlivestreamonMonday,the92ndanniversaryoftheSeptember18IncidentthatmarkedthestartofJapan's_________(invade)ofChina.Theyalsoaskedpeopletorememberhistoryandcherishpeace.词汇学习：seizetheopportunitytodosth...______________________beputunderthespotlight__________________attractpeople’sattention_________________promoteoneselfonsocialmedia_________________话题阅读ATobehonest.I’vebeenmissingtheonlineshoppingexperienceinChinasinceImovedtotheUSfouryearsago.SowhenInoticedSheinbecomingmainstreamintheUSoverthepastfewyears,Ithough,Great!IfinallyhaveaTaohaoreplacement!SoIwentonmyfirstSheinjourneyinAugust2022.Butsomewherealongtheway,IstartedquestioningwhyIenjoythisparticularkindofshopping,andalsowhatitmeansforane-commerceplatformtoofferendlessdeals.Tobefair,thereareSheinpurchasesthatI’vereallyenjoyed,likea$2nylonwatchbandthatfeelsbetterthanmyoriginalAppleWatchband.Ialsothinkpeopleshouldbeabletochoosequantityandpriceoverquality,becausetheideaofdemandingthatpeopleonlybuypremiumproductsfeelsunrealistic.Butasitturnsout,I’vefinallystartedtoseethroughtheillusion(错觉)ofShein-likeplatforms.Togettheseoccasionalincredibledeals,youareencouragedtoshopmuchmorethanisnecessaryorevenreasonable.Thisillusionhasworkedforalongtimeandforalotofpeople,includingme!Butit’sbecomeharderandhardertoignoretheenvironmentalconsequencesofmypurchases,andthewaysinwhichplatformstrickpeopleintobuyingmoreandmore.AndIdon’tthinkI’mtheonlyoneexperiencingthatawakening.Broadlyspeaking,Ithinksocietyisslowlybutsurelyshiftingtowardrecognizingtheclimateimpactofmass-producedcheapgoods.WhiletheseconversationshaveyettohappenaswidelyandfuriouslyinChina,companieslikeTaobaoandSheinwillinevitablyhavetoanswerthequestionofwhethertheirbusinessmodelissustainableforeveryone—oronlyforthemselves.Sowherearetheybeadingfromhere?There’scertainlyalotofsoul-searchingfortheindustrytodo.AndI’mdoingsomesoul-searchingofmyown.1．Whydoestheauthormentiona“$2nylonwatchband”?A．Tocompareitwithheroriginalband.B．Topersuadereaderstobuyit.C．ToshowhersatisfactionwithShein.D．Toshowitscheapness.2．Whatdoestheunderlinedword“premium”meaninthethirdparagraph?A．High-quantity. B．Expensive.C．High-quality. D．Original.3．WhatdothecustomerstendtodowiththeillusionofShein-likeplatforms?A．Theygetincredibleproductsonsale.B．Theyoftenbuymuchmorethanwhattheyneed.C．Theyignoretheenvironmentalimpacts.D．Theyaretrickedintobuyingmoreandmorereasonableproducts.4．Whatisaconsequenceofendlessdealsine-commerceplatforms?A．Environmentalharm.B．Pricereduction.C．Energyshortage.D．Worldwidestarvation.BLivestreaming(直播)throughchannelssuchasAmazonLiveandQVCisanincreasinglypopularwaytosellgoodsonline.Itusuallylastsbetween5and10minutes,andsomeonepromotesaproduct.Viewerscanthenreadilybuyitbyclickingonalink.Weanalyzed99,451salescasesonalivestreamsellingplatformandmatchedthemwithactualsalescases.Intermsoftime,thatisequaltoover2million30-secondtelevisionadvertisements.Todeterminetheemotional(情绪的)expressionofthesalesperson,weusedtwodeeplearningmodels:afacemodelandanemotionmodel.Thefacemodeldiscoversthepresenceorabsenceofafaceinaframe(镜头)ofavideostream.Theemotionmodelthendeterminestheprobabilitythatafaceisexhibitinganyofthesixbasichumanemotions:happiness,sadness,surprise,anger,fearordisgust.Forexample,smilingsignalsahighprobabilityofhappiness,whileanoff-puttingexpressionusuallypointstowardanger.Wewantedtoseetheeffectofemotionsexpressedatdifferenttimesinthesalescasessowecountedprobabilitiesforeachemotionforall62millionframesinourdatabase.Wethencombinedtheseprobabilitieswithotherpossibleaspectsthatmightdrivesales—suchaspriceandproductcharacteristics—tojudgetheeffectofemotion.Wefoundthat,perhapsunsurprisingly,whensalespeopleshowmorenegativeemotions-suchasangeranddisgust—thevolumeofsaleswentdown.Butwealsofoundthatasimilarthinghappenedwhenthesalespeopleshowhighlevelsofpositiveemotions,suchashappinessorsurprise.Alikelyexplanation,basedonourresearch,isthatsmilingcanbeunpleasantbecauseitlackstruefeelingsandcanreducetrustintheseller.Aseller’shappinessmaybetakenasasignthatthesellerisgaininginterestsatthecustomer’sexpense.5．Whatcanweknowaboutthelivestreaminginthefirstparagraph?A．Itdamagesthephysicaleconomy.B．Ithelpstoselltheproductsabroad.C．Ithelpsbigcompaniespromoteallgoods.D．Itisveryconvenientforthebuyerstobuygoods.6．Howdidtheresearchersgetthefindings?A．Byanalyzingpreviousdata. B．Byreferringtoatheory.C．Bygivingsomeexamples. D．Byconcludingdifferentviews7．Whatdoestheunderlinedword“off-putting”meaninparagraph3?A．Surprising. B．Delighting. C．Displeasing. D．Embarrassing.8．Whichofthefollowingcouldbethebesttitleforthetext?A．LivestreamersSellProductsSuccessfullyB．ExpressionsAffectSellingProductsOnlineC．EmotionsandFaces:What’stheDifferenceD．SmilingCanIncreasetheSalesinReality话题语法填空阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。Thisyear,China’sexpressdelivery9(firm)handled552millionparcelsonNov11,1.8timestheusualdailyaverage,theStatePostBureausaidSaturday.Thecountry’scouriersectorhandled4.27billionparcelsfromNov1to11,asonlinesalesroseintherun-uptotheannualonlineshoppingbonanza,accordingtothebureau.ThecouriersectormakesgoodpreparationsforthepeakseasonthatmaycontinueuntilNov20,andthedeliverynetworkisrunning10(smooth).11(initiate)in2009,Singles’Day(Nov11)isthattimeoftheyearwhenpeople,especiallysingles,loosentheirpursestringsforonlineshopping.12startedasanexperimentthirteenyearsagohasturnedintotheworld’s13(big)single-dayshoppinggala.Thedatewaschosenfortheshoppinggala14Nov11,writtenas11.11,lookslikeunitaryfiguresrepresentingsingles.Andthesuccessoftheshoppinggala,alsocalled“double11”,owesalmosteverything15theinternet,inotherwordsdigitaltechnology.Afteryearsofexponentialdevelopment,thedigitaleconomy16(become)oneofthedominanteconomicforcesinChina.Accordingly,thecountryhasdecidedtomakethedigitaleconomy17driverofdevelopment,andpromotedigitalindustrializationanddigital18(transform)oftheindustry.专项训练04网络购物语法填空李佳琦“花西子”事件TraditionalChinesebrandshaverecentlymadeastrongcomebackthankstoalivestreamingcontroversyoverthequalityofproductsandwhetherpeoplewereworkinghardenoughtoaffordthem.Chinesebrandsthathavefadedinpopularityduetoalackofmarketingandonlinepresenceseizedtheopportunitytoshowtheycoulddelivervalue-for-moneyqualitygoods.DomesticbrandswereputunderthespotlightafterChina'stoponlinesaleshostLiJiaqiquestionedwhetherpeoplehadworkedhardenoughtogetapayrise,duringalivestreamingsessiononTaobaoLive,Alibaba'slivestreamingplatform,onSept9.AfollowerhadearliercommentedthataChinesecosmeticbrand'seyebrowpenandtworefillspricedat79yuan($10.8)istooexpensive.Bee&Flower,ashampoobrandfoundedin1985andonceahouseholdnameinChina,introduceda79-yuansetoftwolargebottlesofshampooandalargebottleofhairconditioner,whichquicklyattractedpeople'sattention.Feigua,alivestreamingsalesdataprovider,saidthenumberoffollowersofBee&Flower'saccountonDouyin,theChineseversionofTikTok,startedtosoaronSept11.OnFriday,ithadattractedarecord559,000followers.Salesgeneratedduringonelivestreamingsessionexceed25millionyuan.OtherChinesebrandsalsostartedtopromotethemselvesonsocialmediaandaskedpeopletogivethemachancetoprovethemselves.PeopleshowedparticularinterestinSuper28,adetergentbrandfoundedin1950.Threehumblemiddle-agedfactoryemployeesofthecompanybeganalivestreamonitsofficialDouyinaccountonWednesday.Thetriowantedtoseizetheopportunitytorevivethebrand,butclearlyknewlittleaboutsellingproductsonsocialmedia.Viewershadtoteachthemhowtolistproductsduringthelivestreamingsessions.Thenextday,theirsincerityandthequalityofthecompany'sproductshadhelpedthebrand'sDouyinaccountattractmorethan1.61millionfollowers,withallavailablestocksoldoutonthatday.Manynetizenssaidtheyweresurprisedtoseethatsomeofthebrandsandproductsthatwerepopularduringtheirchildhoodstillexisted.SomebrandsgainedfurtherrespectafterfollowerslearnedthattheparentcompanieshaddonatedmoneyandgoodstohelpChinawintheWarofResistanceAgainstJapaneseAggression(1931-45).Manyofthebrands,includingBee&FlowerandSuper28,announcedthattheywouldnotlivestreamonMonday,the92ndanniversaryoftheSeptember18IncidentthatmarkedthestartofJapan'sinvasionofChina.Theyalsoaskedpeopletorememberhistoryandcherishpeace.词汇学习：seizetheopportunitytodosth...抓住机会做某事beputunderthespotlight被置于聚光灯下attractpeople’sattention吸引人们的注意力promoteoneselfonsocialmedia在社交媒体上宣传自己话题阅读1．C2．C3．B4．A【来源】浙江省七彩阳光联盟2022-2023学年高二下学期4月期中英语试题【导语】这是一篇夹叙夹议的文章。作者通过反思自己在电子商务平台购物的经历，明白了这样的购物方式会让人们无休止的购买廉价商品，而这种行为会给环境和气候带来影响。作者呼吁商家和消费者都审视自己的行为。1．推理判断题。根据第三段的“Tobefair,thereareSheinpurchasesthatI’vereallyenjoyed,likea$2nylonwatchbandthatfeelsbetterthanmyoriginalAppleWatchband.(说句公道话，我确实很喜欢Shein的一些产品，比如一条2美元的尼龙表带，感觉比我原来的AppleWatch表带要好)”并结合上文提到作者喜欢网购体验，在回国4年后终于可以在Shein进行网购推知，提到“2美元一条的尼龙表带”是为了表达作者对于在Shein网购的满足感。故选C。2．词句猜测题。根据第三段的“Ialsothinkpeopleshouldbeabletochoosequantityandpriceoverquality(我还认为人们应该能够选择数量和价格而不是质量)”可知，作者认为除了质量，人们还应该能在数量和价格上进行选择。由此推知，作者认为要求人们只购买高品质的商品是不现实的。因此premium意为“高品质的”。故选C。3．推理判断题。根据第四段的“Butasitturnsout,I’vefinallystartedtoseethroughtheillusion(错觉)ofShein-likeplatforms.Togettheseoccasionalincredibledeals,youareencouragedtoshopmuchmorethanisnecessaryorevenreasonable.(但事实证明，我终于开始看穿了shein式平台的假象。为了得到这些偶尔令人难以置信的交易，你被鼓励购买远远超过必要甚至合理的东西)”推知，当消费者在诸如Shein这样的平台购物时容易买多于自己实际需要的商品。故选B。4．细节理解题。根据第四段的“Butit’sbecomeharderandhardertoignoretheenvironmentalconsequencesofmypurchases,andthewaysinwhichplatformstrickpeopleintobuyingmoreandmore.(但我越来越难以忽视我的购物对环境造成的影响，以及平台诱使人们买得越来越多的方式)”和最后一段的“Broadlyspeaking,Ithinksocietyisslowlybutsurelyshiftingtowardrecognizingtheclimateimpactofmass-producedcheapgoods.(总的来说，我认为社会正在缓慢但肯定地转向认识到大规模生产的廉价商品对气候的影响)”可知，电子商务平台无休止的交易会给环境和气候带来影响。故选A。5．D6．A7．C8．B【来源】浙江省A9协作体2022-2023学年高一上学期期中联考英语试题【导语】本文是一篇说明文。文章介绍了网络售货时，主播面部表情对网络销售效果的影响。5．细节理解题。根据第一段“Viewerscanthenreadilybuyitbyclickingonalink(观众可以通过点击链接来购买)”可知，观众可以通过点击链接来购买东西，即网络购物对于消费者而言很方便。故选D项。6．推理判断题。根据文章第二段“Weanalyzed99,451salescasesonalivestreamsellingplatformandmatchedthemwithactualsalescases.Intermsoftime,thatisequaltoover2million30-secondtelevisionadvertisements.(我们分析了某直播销售平台上的99451个销售案例，并将其与实际销售案例进行匹配。就时间而言，这相当于200多万个30秒的电视广告)”和第四段“Wewantedtoseetheeffectofemotionsexpressedatdifferenttimesinthesalescasessowecountedprobabilitiesforeachemotionforall62millionframesinourdatabase.(我们希望看到销售案例中不同时间表达的情绪的影响，因此我们计算了数据库中所有6200万帧中每种情绪的概率)”可知，研究人员通过分析以前的数据得出了这些发现。故选A项。7．词句猜测题。根据文章第三段“Forexample,smilingsignalsahighprobabilityofhappiness(例如，微笑是幸福的高概率信号)”和“expressionusuallypointstowardanger(表情通常指向愤怒)”可知，微笑意味着快乐的可能性很大，而另一种表情则指向愤怒，且句中的while表对比，所以画线词和smiling相对应，意思为“令人不愉快的”。故选C项。8．主旨大意题。根据第五段“Wefoundthat,perhapsunsurprisingly,whensalespeopleshowmorenegativeemotions—suchasangeranddisgust—thevolumeofsaleswentdown.Butwealsofoundthatasimilarthinghappenedwhenthesalespeopleshowhighlevelsofpositiveemotions,suchashappinessorsurprise.(我们发现，当销售人员传达更多的负面情绪时——比如愤怒和厌恶——销售额就会下降，这也许并不令人意外。但我们也发现，当销售人员表现出高水平的积极情绪时，比如高兴或惊讶，也会发生类似的事情)”及全文可知，文章主要介绍了网络售货时，主播面部表情对网络销