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INDUSTRIES
&
MARKETSBread&
Cereal
Products-market
data
&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor2728MarketDefinitionKeyTakeawaysMarket
NumbersRevenue9121518212425AverageRevenue
per
CapitaVolumeAverageVolumeper
CapitaPriceper
UnitMobile/DesktopSplitOnlineRevenueShare2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
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advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
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on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewIncreasing
emphasis
on
clean
label
products
and
high-fiber,
high-protein
dietsshapes
consumer
preferences
in
the
Bread
and
Cereal
Products
marketOverview:
SummarySummaryThe
Bread
and
Cereal
Products
market
has
been
relatively
stable
for
a
long
timebut
has
recently
become
more
volatile.
This
change
can
be
attributed
to
supplychain
disruptions
and
reduced
harvesting
in
some
major
production
areas.Furthermore,
unforeseen
events
have
also
impacted
the
market,
e.g.,
the
COVID-19
pandemic
and
the
Russia-Ukraine
war,
given
that
Russia
and
the
Ukraine
arekey
producers
of
wheat,
barley,
oats,
as
well
as
other
related
products.Additionally,
the
increase
in
importation
and
demand
from
China
has
alsoaffected
the
market.
As
a
result
of
these
influencing
factors,
cereal
prices
haveseen
asignificantincrease.Three
key
trends
that
can
be
observed
in
the
Bread
and
Cereal
Products
market.Firstly,consumers
are
increasingly
trying
to
reduce
their
intakeofsugar
andotheringredients
that
have
a
negative
impact
on
both
the
immune
system
andsustainability.
Thus,
they
are
turning
to
“clean
label”
products.Secondly,
breakfastcereals
with
high-fiber
content
and
high-protein
diets
are
becoming
morepopular.
Thirdly,
when
purchasing
products,
consumers
are
valuing
theconvenience
and
snackabilityof
foods
within
thismarket
alotmore.When
it
comes
to
the
Bread
and
Cereal
Products
market,
it
is
important
toconsider
some
ofitsmainchallengesanduncertainties.Someofthemarenature-related,
such
as
crop
diseases,
crop
pests,
and
climate
change.
Moreover,macroeconomic
developments,
such
as
inflationary
pressure
and
real
exchangeratemovements,
canalsoaffect
the
Cereal
&Breakfast
market.5Sources:Market
Insights
2023The
Bread
&
Cereal
Products
segment
includes
a
variety
of
staple
foods
derivedfrom
grainsOverview:
Market
DefinitionMarket
definitionThe
Bread
&
Cereal
Products
segment
covers
baked
goods
made
from
dough.Dough
consists
of
flour,
water,
a
leavening
agent,
and
other
optional
ingredients.Cereal
products
aremade
fromavariety
of
grains,suchaswheat,
oats,and
rice.products
suchascorn
flakes
and
oats.The
Other
Cereal
Products
segment
covers
other
products
that
are
made
fromcereals,
suchasflour,bakingflour,semolina,
couscous,
and
bulgur.Structure:Thesegment
consistsof
fivedifferent
subsegments:AdditionalInformation:The
Bread
segment
covers
baked
goods
made
from
dough
which
consist
of
flour,water,
aleavening
agent,and
other
optionalingredients.The
market
comprises
revenue
and
average
revenue
per
capita,
volume
andaverage
volume
per
capita,
price
per
unit
(unit
refers
to
kilogram),
sales
channels.The
market
encompasses
retail
sales
through
both
online
and
offline
saleschannels
to
private
end
customers
(B2C).
The
market
only
covers
at-homeconsumption;
out-of-home
consumption
isnotincluded.The
Pasta
segment
covers
fresh
and
dried
pasta
and
noodles
made
from
cerealsthatare
usuallyusedaspartofamain
meal.The
Rice
segment
covers
several
rice
varieties,
such
as
long-grain
rice,
medium-grain
rice,
short-grain
rice,
white
rice,
brown
rice,
and
wild
rice,
as
well
as
stickyrice
and
parboiled
rice.The
Breakfast
Cereals
segment
covers
muesli
and
other
grain-based
breakfast6Sources:Market
Insights
2023Bread
&
Cereal
Products
accounted
for
13.51%
of
the
Food
market
revenue
in2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheBread
&Bakery
Products
market
amountsto
US$1.3tn
in2023.
Themarket
isexpected
to
grow
annuallyby7.11%
(CAGR2023-2028).Thissegment
includes:Thissegment
excludes:Inglobalcomparison,
most
revenue
isgenerated
inChina
(US$252bn
in2023).•Fresh
bread
andbread
rolls•Pasta•Biscuits•Cookies•Crackers•CakesInrelation
to
totalpopulation
figures,per
person
revenues
of
US$165.40
aregenerated
in
2023.•RiceIntheBread
&Bakery
Products
market,volume
isexpected
to
amount
to
789.5bnkgby2028.
TheBread
&Bakery
Products
market
isexpected
to
show
avolumegrowth
of
4.7%
in2024.•Breakfast
cereals•Othercereal
products(e.g.
Flour,couscous,
bulgur)•Babyrice
cereals
andotherbabycerealsTheaverage
volume
perperson
intheBread
&Bakery
Products
market
is
expectedtoamountto85.5kg
in2023.•Ready-to-eat
meal
basedon
cereals7Sources:Market
Insights
2023CHAPTER
2Market
NumbersBread
&
Cereal
Products
revenues
are
estimated
to
increase
at
a
CAGR(1)
of6.4%from2018
to
2028Market
Size:
GlobalRevenue
inbillionUS$1,791.3102.5184.01,688.31,594.097.6+6.4%(1)1,477.493.1173.31,372.587.6164.2249.61,270.4281.0583.382.2152.5230.9265.6546.61,180.077.0141.8215.71,121.272.01,041.6131.4201.4991.569.2959.7122.3187.865.0118.1181.263.262.2109.9170.8105.0166.5102.1163.7513.4473.0436.5496.4399.7369.4340.4313.5288.7273.7640.52028605.22027573.72026533.42025460.92023412.22021428.62022382.52020358.12018368.020192024BreadRiceOtherCereal
ProductsPastaBreakfast
Cereals9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
688.9
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+7.5%(1)1,060.5688.9+5.9%(1)+5.0%(1)219.5+11.1%(1)203.0293.9208.3+4.0%(1)163.3108.111.414.420222028202220282022
2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
231.9
billion,
China
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+8.4%(1)376.0231.9+3.3%(1)+2.8%(1)+2.5%(1)+4.2%(1)82.267.537.932.232.027.618.914.72022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Bread
&
Cereal
Products
average
revenue
per
capita
is
estimated
to
increase
ata
CAGR(1)
of
5.5%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$223.612.823.0212.412.321.8202.211.820.8+5.5%(1)189.0177.111.2165.410.635.119.529.5155.010.033.4148.718.327.831.7139.59.417.126.2134.19.2131.116.124.78.715.724.08.68.514.722.914.222.514.022.472.868.865.160.556.364.152.048.545.142.039.137.479.976.172.868.260.054.756.348.949.851.220182019202020212022202320242025202620272028BreadRiceOtherCereal
ProductsPastaBreakfast
Cereals12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
276.8,
Australia
&
Oceania
is
the
biggestmarket
among
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+5.9%(1)+2.8%(1)326.4346.6+6.8%(1)227.1+4.4%(1)209.9276.8245.3+8.6%(1)144.4162.5153.588.020222028202220282022
2028Americas202220282022Australia&Oceania2028EuropeAfricaAsia13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
420.6,
France
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+2.3%(1)481.7+2.9%(1)455.5420.6384.1+3.9%(1)269.9+8.2%(1)255.6+2.8%(1)237.5215.0201.7159.32022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Bread
&
Cereal
Products
volume
are
estimated
to
increase
at
a
CAGR(1)
of
2.8%from
2018
to
2028Market
Size:
GlobalVolume
inbillionkilograms789.5+2.8%(1)767.2748.6717.014.514.814.363.576.8687.961.875.213.960.573.8656.913.4632.758.271.3626.1611.012.956.069.4599.7598.712.612.953.767.612.812.812.752.066.352.868.451.868.750.870.250.868.7216.7211.4207.3199.7192.4356.8185.0179.0182.3179.1177.0176.2417.62028404.32027392.72026374.12025337.72023322.92022309.82021288.92018290.42019298.620202024RiceBreadOtherCereal
ProductsPastaBreakfast
Cereals15
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
459.5
billion
kilograms,
Asia
is
the
biggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
inbillionkilograms+4.2%(1)588.1459.5+2.0%(1)+3.6%(1)+2.3%(1)+2.1%(1)78.269.657.852.860.646.84.14.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
81.7
billion
kilograms,
China
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
inbillionkilograms+6.3%(1)117.781.7+1.1%(1)+0.5%(1)+0.8%(1)+1.4%(1)18.116.98.89.18.28.63.23.52022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Bread
&
Cereal
Products
volume
per
capita
are
estimated
to
increase
from
2018to
2028Market
Size:
GlobalVolume
percapita
inkilograms52.155504540353025201510550.949.847.946.044.042.441.140.039.539.327.19.626.39.426.69.525.59.124.89.024.29.624.09.224.29.124.18.823.89.323.58.77.97.47.77.86.91.76.91.76.91.77.01.76.87.07.21.81.81.71.71.71.81.902018201920202021Bread2022202320242025Breakfast
Cereals202620272028RiceOtherCereal
ProductsPasta18Sources:Market
Insights
2023Asia
has
the
biggest
market
in
Bread
&
Cereal
Products
volume
per
capita
in2028Market
Size:
Regional
Comparison
(1/2)Volume
percapita
inkilograms140115.5126.0106.2111.2122.8105.5120.3
105.6106.3102.2105.495.8101.8104.995.4102.4102.4100.7120100100.099.9100.197.280
91.690.857.192.358.090.354.490.189.589.256.487.085.083.152.981.952.555.955.454.253.754.2604020042.640.640.539.841.140.941.239.639.038.138.320182019202020212022Americas202320242025202620272028AfricaAsiaAustralia&OceaniaEurope19Sources:Market
Insights
2023With
volume
per
capita
of
125.4
kilograms,
France
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
percapita
inkilograms140
130.9120131.7106.8131.9106.4130.5106.2129.9108.8128.9108.0129.5108.3127.0105.8127.7106.9125.4104.6126.0105.3107.51008080.076.473.668.750.764.347.550.550.4
59.747.256.146.949.953.2
51.048.860
51.44051.245.851.449.551.049.051.449.352.349.851.549.350.648.243.720020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market
Insights
2023Bread
&
Cereal
Products
price
per
kilogram
are
estimated
to
increase
from2018
to
2028Market
Size:
GlobalPrice
perkilogram
inUS$6.96.7765432106.56.36.16.05.75.45.15.04.92.33.72.93.52.83.03.42.72.93.22.62.83.12.52.73.02.52.62.82.42.72.22.52.12.32.42.12.01.01.41.31.41.31.21.21.11.11.11.020182019202020212022202320242025202620272028Breakfast
CerealsOtherCereal
ProductsBreadPastaRice21Sources:Market
Insights
2023Europe
has
the
highest
price
per
kilogram
in
2028
for
Bread
&
Cereal
ProductsmarketMarket
Size:
Regional
Comparison
(1/2)Price
perkilogram
inUS$3.53.63.83.63.54.03.53.02.52.01.51.00.50.03.43.33.43.53.23.43.33.33.13.13.12.82.52.93.02.83.02.92.72.92.82.82.52.51.42.72.12.32.43.11.83.03.01.72.91.72.52.72.32.41.72.01.91.81.61.61.51.51.31.32018201920202021Africa2022Americas202320242025202620272028AsiaAustralia&OceaniaEurope22Sources:Market
Insights
2023With
price
per
kilogram
of
US$
4.6,
the
United
Kingdom
has
the
highest
priceamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perkilogram
inUS$5.44.65.35.55.04.54.03.53.02.52.01.51.00.50.05.25.14.34.35.04.24.82.94.14.03.83.74.2
4.53.82.73.73.74.1
4.53.73.94.0
4.43.63.63.03.53.53.03.93.23.6
3.73.23.63.13.53.13.03.43.0
3.52.82.8
3.23.42.6
2.93.02.5
3.12018201920202021China202220232024UnitedKingdom2025202620272028FranceGermanyUnitedStates23Sources:Market
Insights
2023Inthe
Bread
&
Cereal
Products
market,
mobile
online
revenue
share
reached32.0%
in
2022FurtherMarket
AnalysisMobile/desktop
split100.0%100.0%100.0%32.0%100.0%28.0%100.0%32.0%100.0%35.0%100.0%39.0%100.0%43.0%100.0%44.0%100.0%46.0%31.0%31.0%72.0%202169.0%201869.0%201968.0%202068.0%202265.0%61.0%202457.0%202556.0%202654.0%202720
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