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DIGITAL
&
TRENDSMetaverseinJapanCHAPTER
01OverviewSalesvalueofthemetaversemarketinJapanfromfiscalyear2021to2023withaforecastuntilfiscalyear2027(inbillionJapaneseyen)MetaversemarketsizeJapanFY2021-20272,5002,0002,005.91,415.91,5001,0005000931.7498.6285.1137.7202279.320212023*2024**2025**2026**2027**3Description:ThemetaversemarketinJapanwasestimatedat285.1billionJapaneseyeninfiscalyear2023.Itwasexpectedthatthemarket,whichinthiscaseexcludesservicesthatexclusivelyfocusonvideogames,willreachavalueofmorethantwotrillionyenbyfiscalyear2027.ReadmoreNote(s):Japan;fiscalyears2021to2023;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;basedonsalesatbusinessesandsalespricesofXRdevices;excludingservicesthatexclusivelyfocus[...]
ReadmoreSource(s):YanoResearchSalesvalueofblockchain-utilizedservicesinJapanfromfiscalyear2019to2021withaforecastuntil2025(inbillionJapaneseyen)Blockchain-utilizedservicesmarketsizeJapan2019-2025800700600500400724.76457.933002001000266.7147.178.3341.52202017.1820192021*2022**2023**2024**2025**4Description:Themarketsizeofblockchain-utilizedservicesinJapanwasestimatedatabout78.3billionJapaneseyeninfiscalyear2021.Itwasprojectedtoincreasestronglyinthecomingyearsandtoreachavalueofalmost724.8billionyenbyfiscalyear2025,thuseffectivelymultiplyingwithinthetimespanofafewyears.ReadmoreNote(s):Japan;fiscalyear2019to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;basedonsalesatbusinesses;*Prospect.**Forecast.100Japaneseyenequal0.71U.S.dollarsor0.64[...]
ReadmoreSource(s):YanoResearchForecastedvalueofthenon-fungibletoken(marketinJapanfrom2022to2028(inbillionJapaneseyen)marketsizeinJapan2022-202812010080114.288.562.86037.14026.515.92005.420222023202420252026202720285/statistics/1356813/japan-nft-market-sizeThenon-fungibletoken(marketinJapanwasprojectedtoreach5.4billionJapaneseyenin2022.Themarket,definedasrelatedservicesinpublishing,music,movies,games,andart,wasforecasttogrowtoaround114billionyenby2028.ReadmoreNote(s):Japan;2022;asofJuly;forecasts;excludingB2BservicesSource(s):NomuraResearchInstituteForecastedvalueofthenon-fungibletoken(marketinJapanfrom2022to2028,bysegment(inbillionJapaneseyen)marketsizeinJapan2022-2028,bysegmentArtGamesMoviesMusicPublishing12010080604020022.917.720.12612.624.422.114.213.418.917.17.48.47.97.26.15.3612.210.420263.23.65.718.83.45.114.61.13.11.21.14.4202412.620230.920222025202720286/statistics/1361185/japan-nft-market-size-by-segmentThenon-fungibletoken(marketinJapanwasprojectedtoreach5.4billionJapaneseyenin2022,withmusicbeingthelargestsegmentat1.2billionyen.Thesizeofthemarketintheareaofmusicwasforecasttogrowto26billionyenby2028.ReadmoreNote(s):Japan;2022;asofJuly;forecasts;excludingB2BservicesSource(s):NomuraResearchInstituteDomesticshipmentvolumeofhead-mounteddisplays(HMDs)andsmartglassesforextendedreality(XR)(VR/AR/MR)inJapanfrom2022to2023withaforecastuntil2025(in1,000units)ShipmentvolumeofHMDsandsmartglassesforXRJapan2022-20251,2001,0191,000800723600400200049638020222023*2024**2025**7/statistics/1317846/japan-shipment-volume-hmds-for-xr-and-immersive-videosThedomesticshipmentvolumeofhead-mounteddisplays(HMDs)andsmartglassesfortheextendedreality(XR)(VR/AR/MR)marketinJapanwasprojectedtoreach496thousandunitsin2023.Itwasforecasttomorethandoubleinsizeby2025.
ReadmoreNote(s):Japan;2022to2023;basedonshipmentvolumeatmanufacturers;*Projection.**Forecast.TheXR(VR/AR/MR)marketreferstohardware,software,andrelatedservicesthatofferVR(virtualreality),AR(augmentedreality),andMR(mixed[...]
ReadmoreSource(s):YanoResearchDomesticshipmentvolumeofhead-mounteddisplays(HMDs)andsmartglassesforextendedreality(XR)(VR/AR/MR)inJapanfrom2022to2023withaforecastuntil2025,bycategory(in1,000units)shipmentvolumeofHMDsandsmartglassesforXRJapan2022-2025,bycategoryHMDsSmartglasses1,2001,0008006004002000285174817346554941531520222023*2024**2025**8/statistics/1317854/japan-shipment-volume-hmds-for-xr-and-immersive-videos-by-categoryThedomesticshipmentvolumeofhead-mounteddisplays(HMDs)fortheextendedreality(XR)(VR/AR/MR)marketinJapanwasprojectedtoreach415thousandunitsin2023.Smartglasseswereprojectedtoreachavolumeof81thousandunits.
ReadmoreNote(s):Japan;2022to2023;basedonshipmentvolumeatmanufacturers;*Projection.**Forecast.TheXR(VR/AR/MR)marketreferstohardware,software,andrelatedservicesthatofferVR(virtualreality),AR(augmentedreality),andMR(mixed[...]
ReadmoreSource(s):YanoResearchCHAPTER
02AwarenessofthemetaverseShareofpeoplewhoknowaboutthemetaverseinJapanasofSeptember2023AwarenessofthemetaverseJapan202370%60%50%40%63.7%30%18.4%18%20%10%0%IknowwhatitisIhaveheardaboutitIdonotknowit10Description:AsurveyconductedinJapaninSeptember2023showedthatacombinedshareof82.1percentoftherespondentsknewaboutthemetaversetovaryingdegrees.Whilemorethan18percentofpeopleindicatedthattheyknowwhatthemetaverseis,closetotwo-thirdsoftherespondentsstatedthattheyhadheardaboutit.ReadmoreNote(s):Japan;September25to27,2022;2,000respondents;15-59yearsSource(s):Dentsu;DentsuMacromillInsightShareofpeoplewhoknowaboutthemetaverseinJapanasofSeptember2023,byagegroupAwarenessofthemetaverseJapan2023,byagegroup15to27years(GenZ)28to39years(millennials)40to59years80%70%60%50%40%30%20%10%0%67.9%61.5%55.8%26%20.9%18.3%17.6%16.3%15.8%IknowwhatitisIhaveheardaboutitIdonotknowit11Description:AsurveyconductedinJapaninSeptember2023showedthatacombinedshareof83.7percentofrespondentsaged40to59yearsoldknewaboutthemetaversetovaryingdegrees.Whilethesharewasslightlyloweramongyoungeragecohorts,GenZrespondentshadthehighestshareofpeoplewhostatedtoknowwhatthemetaverseis.ReadmoreNote(s):Japan;September25to27,2022;2,000respondents;15-59yearsSource(s):Dentsu;DentsuMacromillInsightMostcommonwordsassociatedwiththemetaverseinJapanasofAugust2022LeadingwordsassociatedwiththemetaverseJapan2022Shareofrespondents15%
20%0%5%10%25%30%35%40%45%Virtual/augmented/mixedreality42%42%AvatarSimulatedexperienceGame30%23%3D18%Head-mounteddisplayCryptocurrency/SNS**16%12%10%12Description:AsurveyconductedinJapanduringAugust2022showedthatthemetaversewasmostcommonlyassociatedwiththewords"virtualreality,""augmentedreality,"and"mixedreality,"aswellaswiththeword"avatar."While42percentoftherespondentsstatedtoassociatethemetaversewiththeseterms,thesharewaslowerforothers,suchas"3D"or"head-mounteddisplay."
ReadmoreNote(s):Japan;August26to28,2022;2,573respondents;15-49years;amongrespondentswhohadstatedpreviouslythattheyknowabouttheword"metaverse"tovaryingdegrees;*"Source(s):CrossMarketingisanabbreviationfornon-fungibletoken.**"SNS"isan[...]
ReadmoreMostcommonimagesofthemetaverseamongpeopleinJapanasofAugust2022LeadingimpressionsofthemetaverseJapan2022Shareofrespondents0%
5%10%15%20%25%30%35%Itisadvancedtechnology33%IthasnotyetpenetratedtheworldverymuchItwillexertabiginfluenceontheworldinthefutureItwillbecomeapartofeverdaylifeinthefutureItwillbecomeanewoptionforpeoplewithcomplexesordisabilitiesNewcrimeswillbeborn28%24%19%18%18%18%ItwillchangethewaypeopleworkItwillbecomeanopportunitiytoearnmoneyThenumberofpeoplewhobecomedependentonitincreasesThecommonsenseuseduptonowwillnotapplyIthinkitissomethingworthinvestinginItwillenableexperiencesthatarebetterorsuperiortorealityOnlysomepeopleenjoyit17%17%16%15%14%12%13Description:AccordingtoasurveyconductedinAugust2022amongpeopleinJapanwhoknewaboutthemetaverseandwereinterestedinit,33percentoftherespondentsperceivedthemetaverseasanadvancedtechnology.Aboutaquarteroftherespondentsexpectedittoexertabiginfluenceontheworldinthefuture.ReadmoreNote(s):Japan;August26to28,2022;857respondents;15-49years;amongrespondentswhohadstatedpreviouslythattheyknewabouttheword"metaverse"andwereinterestedinit;multipleanswerspossibleSource(s):CrossMarketingMostcommonexpectationsregardingthemetaverseinJapanasofApril2023LeadingexpectationsregardingthemetaverseinJapan2023Shareofrespondents0%
5%10%15%20%25%30%35%40%39%45%42%OnecanengagewithpeoplefromaroundtheworldOnecanexperiencethingssuchasliveperformances,sportsviewing,entertainment,etc.,asifonewasthereItwillbecomepossibletocommunicateasinrealityOnecanenjoytravelingandsightseeinginthemetaverseOnecantakeclassesandtrainingsequivalenttoexperiencesinrealityOnecanlivelifeasanotherperson35%33%31%29%Theofficewillbeinthemetaverseanditwillnotbenecessarytogotoworkphysically26%Duetoworkplaceexperiences,onecanreducetheentrygapOther22%1%14Description:AsurveyconductedinJapaninApril2023foundthat42percentoftherespondentsexpectedthemetaversetobeaplaceinwhichonecaninteractwithpeoplefromaroundtheworld.Aslightlysmallershareofrespondentsexpectedittobepossibletoexperiencethingssuchasliveperformances,sportsviewing,andentertainmentasifonewasthere.ReadmoreNote(s):Japan;April27,2023;808respondents;15-60years;multipleanswerspossibleSource(s):CotraShareofpeoplewhothinkthatthemetaversecandevelopfurtherinJapanasofApril2023OpinionondevelopmentpotentialofthemetaverseJapan202335%33%33%30%25%20%15%10%5%15%12%7%0%IthinksoverymuchIthinksoIdonotknowIdonotthinksoIabsolutelydonotthinkso15Description:AsurveyconductedinJapaninApril2023foundthat48percentoftherespondentsthoughtthatthemetaversehadthepotentialtodevelopfurther.Closetoone-fifthoftherespondentswereskepticalaboutitsdevelopmentpotential.
ReadmoreNote(s):Japan;April27,2023;1,328respondents;15-60yearsSource(s):CotraCHAPTER
03InterestinthemetaverseShareofpeoplewhoareinterestedinthemetaverseinJapanasofAugust2022InterestinthemetaverseJapan202260%50%40%30%20%10%51%25%19%5%0%IamveryinterestedIamsomewhatinterestedIamnotreallyinterestedIamabsolutelynotinterested17Description:AsurveyconductedinJapanduringAugust2022showedthatacombinedshareof24percentoftherespondentswereinterestedinthemetaversetovaryingdegrees.Atthesametime,amajorityofrespondentsstatedthattheywereabsolutelynotinterested.ReadmoreNote(s):Japan;August26to28,2022;4,200respondents;15-49yearsSource(s):CrossMarketingShareofpeoplewhoareinterestedinthemetaverseinJapanasofAugust2022,byagegroupInterestinthemetaverseJapan2022,byagegroup15to19years20to29years30to39years40to49years60%50%40%30%20%10%53%52%51%44%28%26%24%24%23%20%17%16%6%6%6%3%0%IamveryinterestedIamsomewhatinterestedIamnotreallyinterestedIamabsolutelynotinterested18Description:AsurveyconductedinJapanduringAugust2022showedthatacombinedshareof30percentoftherespondentsaged15to19yearsoldwereinterestedinthemetaversetovaryingdegrees.Atthesametime,amajorityofpeopleacrossallagegroupsincludedinthesurveyindicatedthattheywerenotinterestedinthemetaverse.ReadmoreNote(s):Japan;August26to28,2022;4,200respondents;15-49yearsSource(s):CrossMarketingMetaverseactivitiespeopleinJapanaremostcommonlyinterestedinasofSeptember2022LeadingmetaverseactivitiespeopleareinterestedinJapan2022Shareofrespondents5%
10%0%15%20%25%30%35%40%MeetingtheunusualorhavinganexperienceinadifferentspaceWalkinginacityorspotthatisrecreatedinavirtualspaceParticipatingineventsinavirtualspace37.8%36.6%30.2%29.8%29.1%28.6%27.9%26.4%25.5%23.9%CommunicatingwithotherusersinavirtualspaceRealshoppinginavirtualspacePlanningordesigningaspaceCreatingorcustomizinganavatarUsingavehicletomovearoundasanavatarHavingameetinginavirtualspaceCreatinganavatarthatresemblesoneselfPurchasingdigitalworksorcontentsinavirtualspacePurchasing3DitemsthatonecanuseinavirtualspaceTippingorsupportingperformers19.8%19.4%12.4%19Description:AsurveyconductedinJapanin2022showedthat37.8percentoftherespondentswereinterestedinmeetingtheunusualorhavingexperiencesinadifferentspacewhenitcametometaverseactivities.Analmostequallyhighsharewasinterestedinwalkinginacityorspotthatisrecreatedinavirtualspace.ReadmoreNote(s):Japan;August30toSeptember2,2022;2,000respondents;15-59yearsSource(s):Dentsu;DentsuMacromillInsightShareofpeoplewhoareinterestedinplayinggamesonlineinathree-dimensionalvirtualspacewhileengagingwithotherpeopleinJapanasofAugust2022Interestinplayinggamesonlineina3DvirtualspacewithotherpeopleJapan202260%48%50%40%30%20%10%0%20%IamveryinterestedIamsomewhatinterested20Description:AccordingtoasurveyconductedinAugust2022amongpeopleinJapanwhowereinterestedinthemetaverse,20percentoftherespondentswereveryinterestedinplayinggamesonlineinathree-dimensionalvirtualspacewhileengagingwithotherpeople.Almosthalfoftherespondentsstatedtobesomewhatinterestedinthisactivity.ReadmoreNote(s):Japan;August26to28,2022;1,012respondents;15-49years;amongrespondentswhohadstatedpreviouslythattheywereinterestedinthemetaversetovaryingdegrees*;*Theoriginalsamplesamplesizeconsistedof4,200people,of[...]
ReadmoreSource(s):CrossMarketingShareofpeoplewhoareinterestedinengagingwithotherpeopleinanavatarcommunitywithinavirtualspaceinJapanasofAugust2022InterestinengagingwithotherpeopleinavirtualavatarcommunityJapan202250%46%45%40%35%30%25%20%15%10%5%20%0%IamveryinterestedIamsomewhatinterested21Description:AccordingtoasurveyconductedinAugust2022amongpeopleinJapanwhowereinterestedinthemetaverse,20percentoftherespondentswereveryinterestedinengagingwithotherpeopleinanavatarcommunitywithinavirtualspace.Almosthalfoftherespondentsstatedtobesomewhatinterestedinthisactivity.ReadmoreNote(s):Japan;August26to28,2022;1,012respondents;15-49years;amongrespondentswhohadstatedpreviouslythattheywereinterestedinthemetaversetovaryingdegrees*;*Theoriginalsamplesamplesizeconsistedof4,200people,of[...]
ReadmoreSource(s):CrossMarketingShareofpeoplewhoareinterestedinexperiencingthingswithaVRdeviceinvirtualspacethatonecannotexperienceinrealityinJapanasofAugust2022InterestinhavingnewexperienceswithVRequipmentinvirtualspaceJapan202260%51%50%40%30%26%20%10%0%IamveryinterestedIamsomewhatinterested22Description:AccordingtoasurveyconductedinAugust2022amongpeopleinJapanwhowereinterestedinthemetaverse,26percentoftherespondentswereveryinterestedinexperiencingthingswithaVRdeviceinavirtualspacethatonecannotexperienceinreality.Morethanhalfoftherespondentsstatedtobesomewhatinterestedinthisactivity.ReadmoreNote(s):Japan;August26to28,2022;1,012respondents;15-49years;amongrespondentswhohadstatedpreviouslythattheywereinterestedinthemetaversetovaryingdegrees*;*Theoriginalsamplesamplesizeconsistedof4,200people,of[...]
ReadmoreSource(s):CrossMarketingCHAPTER
04VirtualeconomyShareofpeoplewhoknowaboutvirtualshopsinJapanasofDecember2022AwarenessofvirtualstoresJapan202280%70%60%50%40%30%20%10%0%72.6%27.4%IknowaboutitIdonotknowaboutit24Description:AsurveyconductedinJapanduringDecember2022showedthatmorethan27percentoftherespondentsknewaboutvirtualshops.Virtualshopsareplacesinvirtualenvironmentsthatallowuserstopurchaseproductswhileusingavatars.
ReadmoreNote(s):Japan;December9to14,2022;1,065respondents;20-49yearsSource(s):NTTDataInstituteofManagementConsulting;NTTComResearchShareofpeoplewhoknowaboutvirtualshopsinJapanasofDecember2022,bygenderandagegroupAwarenessofvirtualstoresJapan2022,bygenderandagegroupIknowaboutitIdonotknowaboutit120%100%80%60%40%20%0%56.8%43.2%64.8%35.2%70.1%29.9%76.2%23.8%76.4%23.6%83.3%16.7%Menaged20to29years
Menaged30to39years
Menaged40to49years
Womenaged20to29yearsWomenaged30to39yearsWomenaged40to49years25Description:AsurveyconductedinJapanduringDecember2022showedthatmorethan43percentofmenintheirtwentiesknewaboutvirtualshops.Thesharewasloweramongwomenofthesameagegroup.Virtualshopsareplacesinvirtualenvironmentsthatallowuserstopurchaseproductswhileusingavatars.ReadmoreNote(s):Japan;December9to14,2022;1,065respondents;20-49yearsSource(s):NTTDataInstituteofManagementConsulting;NTTComResearchShareofpeoplewhoareinterestedinusingvirtualshopsinJapanasofDecember2022,bytypeofshopInterestinusingvirtualstoresJapan2022,bytypeIwanttouseitIdonotwanttouseit120%100%80%60%40%20%0%72.6%74.3%74.5%27.4%25.7%25.5%Mall-typevirtualshopEvent-typevirtualshopVirtualshopswithothermetaverseservices26Description:AccordingtoasurveyconductedinJapanduringDecember2022,morethan27percentofthoserespondentswhohadnotyetexperiencedevent-typevirtualshopsexpressedaninterestinusingthem.Thesharewasslightlyhigherthaninthecaseofothertypesofvirtualshops.Virtualshopsareplacesinvirtualenvironmentsthatallowuserstopurchaseproductswhileusingavatars.ReadmoreNote(s):Japan;December9to14,2022;1,065*;20-49years;amongrespondentswhohadnotexperiencedthespecificshoptype*;*Theoriginalsamplesizeofthesurveyconsistedof1,065respondents.Onlythoserespondentswhohadnot[...]
ReadmoreSource(s):NTTDataInstituteofManagementConsulting;NTTComResearchInterestinusingcryptocurrenciesornon-fungibletokens(NFTs)inavirtualspaceinJapanasofAugust2022InterestinusingcryptocurrenciesorNFTsinavirtualspaceJapan202260%50%40%48%30%20%20%10%0%IamveryinterestedIamsomewhatinterested27Description:AccordingtoasurveyconductedinAugust2022amongpeopleinJapanwhowereinterestedinthemetaverse,20percentoftherespondentswereveryinterestedinusingcryptocurrenciesornon-fungibletokens(NFTs)withinavirtualspace.Almosthalfoftherespondentsstatedtobesomewhatinterestedinthisactivity.ReadmoreNote(s):Japan;August26to28,2022;1,012respondents;15-49years;amongrespondentswhohadstatedpreviouslythattheywereinterestedinthemetaversetovaryingdegrees*;*Theoriginalsamplesamplesizeconsistedof4,200people,of[...]
ReadmoreSource(s):CrossMarketingCHAPTER
05AttitudeamongbusinessesShareofcompaniesthatknowaboutthemetaverseinJapanasofMarch2022AwarenessofthemetaverseamongbusinessesJapan2022Interestedinusingitforourbusiness10%Donotknowtheword53%Knowtheword,butnotinterestedinusingitforourbusiness37%29Description:AsurveyconductedinMarch2022foundthat10percentofJapanesecompaniesinthesecondaryandtertiarysectorwereinterestedinusingthemetaversefortheirbusiness.Thesurveyalsoshowedthatalmosthalfofthecompaniesknewtheword"metaverse."ReadmoreNote(s):Japan;March10to18,2022;10,000companies;amongcompaniesthatwerenotpartoftheprimarysectorSource(s):JapanTrendResearch;PwCJapanMostcommonwordsassociatedwiththemetaverseamongcompaniesinJapanasofMarch2022LeadingwordsassociatedwiththemetaverseamongbusinessesJapan2022Shareofrespondents40%0%10%20%30%50%60%70%80%79%90%VirtualspaceAvatar52%VirtualrealityExtendedreality43%25%19%3Dcomputing14%Senseofimmersion13%30Description:AsurveyconductedinMarch2022foundthat79percentofJapanesecompaniesinthesecondaryandtertiarysectorthatwereinterestedinusingthemetaversefortheirbusinesspurposesassociatedtheword"virtualspace"withthemetaverse."Virtualspace"wasthemostcommonlygivenanswerinthissurvey,followedby"avatar"and"virtualreality."ReadmoreNote(s):Japan;March10to18,2022;1,085companies;amongcompaniesthatwerenotpartoftheprimarysector;amongcompaniesthatknewtheword"metaverse"andwereinterestedinusingthemetaversefortheirbusiness;multiple[...]
ReadmoreSource(s):JapanTrendResearch;PwCJapanMostcommonlyperceivedbusinesschanceswithregardtothemetaverseamongcompaniesinJapanasofMarch2022Leadingmetaverse-relatedbusinessopportunitiesperceivedbybusinessesJapan2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%47.4%CreatinganewbusinessStrengtheningsalescapabilitiesImprovingcustomerservice33.6%33%DifferentiationofproductsandservicesImprovingproductivity28.6%25.5%Respondingtoglobalization21.4%20.4%Dataanalysis/datautilizationGraspingmanagementinformation10.5%Other
0.2%31Description:AsurveyconductedinMarch2022foundthat47.4percentofJapanesecompaniesinthesecondaryandtertiarysectorthatperceivedbusinesschanceswithregardtothemetaversesawthepossibilityofcreatinganewbusiness.Aboutathirdofthecompaniesmentionedstrengtheningtheirsalescapabilitiesorimprovingtheircustomerserviceasbusinessopportunities.ReadmoreNote(s):Japan;March10to18,2022;946companies;amongcompaniesthatwerenotpartoftheprimarysector;amongcompaniesthatperceivedbusinesschancesinrelationtothemetaverse;multipleanswerspossibleSource(s):JapanTrendResearch;PwCJapanMostcommonbusinessareasfortheutilizationofthemetaverseamongcompaniesinJapanasofMarch2022LeadingareasfortheutilizationofthemetaverseamongbusinessesJapan2022ShareofrespondentsWouldliketotryitverymuch0%
5%
10%Wouldliketotryit15%20%25%30%35%OnlinemeetingsOnlineevents/onlineseminars8.4%8.7%6.6%6.1%7.3%4.6%23.3%20.4%22.2%Marketing/salespromotionOperations/proposals22.5%20.2%Sales/serviceprovision/CRM*Trialproducts/servicemodelcreationBusinessplan/productservicedesignPoC*/surveysamongconsumersandbusinessoperatorsProcurementofparts/actualmanufacturing21.4%19.8%19.6%5%5%5.4%14.3%32Description:AsurveyconductedinMarch2022foundthat31.7percentofJapanesecompaniesinthesecondaryandtertiarysectorthatwereinterestedinusingthemetaversewantedtouseitforonlinemeetings.Onlinemeetingswerethemostcommonlygivenanswerinthisregard,followedbyonlineeventsandseminars.ReadmoreNote(s):Japan;March10to18,2022;1,085companies;amongcompaniesthatwerenotpartoftheprimarysector;amongcompaniesthatknewtheword"metaverse"andwereinterestedinusingthemetaversefor
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