波兰流媒体市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSStreaminginPolandCHAPTER

01OverwiewAverageweeklystreamingtimeinPolandin2022AverageweeklystreamingtimeinPoland2022Shareofrespondents0%5%3.8%10%15%20%25%30%Lessthan2hours2-4hours12.2%4-8hours19.3%8-16hours16-24hours24+hours27.7%15.2%21.8%4Description:In2022,theaverageweeklystreamingtimeinPolandwasusuallybetween8and16hours.ReadmoreNote(s):Poland;ApriltoJune2022;559respondents;ActivestreamersSource(s):inSTREAMLYReachofleadingaudiostreammediaownersinPolandinFebruary2023UsagereachofleadingaudiostreammediaownersinPoland2023Reachamonginternetusers0.0%0.5%1.0%1.5%2.0%2.5%3.0%2.9%3.5%RMFGroupZPRMediaGroupWirtualnaPolskaGroupPolsat-InteriaGroupAgoraroup2.39%0.49%0.14%0.13%5Description:RMFGroupwastheleadingaudiostreammediaowneramonginternetusersinPolandinMarch2022,reaching2.9percentoftheusers.ZPRMediaGrouprankedsecond,witha2.39percentusagerate.

ReadmoreNote(s):Poland;February2023Source(s):Gemius;KomitetBadańRadiowych;PolskieBadaniaInternetuLeadingfemalelivestreamerswatchedinPolandinJanuary2024,bynumberofstreamhours(in1,000hours)LeadingfemalelivestreamersinPoland2024,byhoursofstreamwatchedTimewatchedinthousandhours60

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10002040120140160159.94180KasixNieuczesanaAngela35102.7799.49Navcia85.73KingakujawskaNamaenonaiiMaailinh62.9355.7344.842.2OlaczkaShini_waifuChappycherri30.4229.556Description:ThestreamsofKasixinPolandwerewatchedforatotalof159.94thousandhoursinJanuary2024.UsersNieuczesanaandAngela35werenext,with102.77and99.49thousandhoursofstreamwatched,respectively.

ReadmoreNote(s):Poland;January2024Source(s):STREAMERZY.plMoststreamedcategoriesonTwitchinthePolishlanguageinthepast30daysasofMarch4,2024,bystreamtime(in1,000hours)MoststreamedgamesonTwitchinPolish2024Streamtimeinthousandhrs010203040506057.1870LeagueofLegendsFortnite50.65Counter-StrikeJustChattingVALORANT38.3234.1232.79GrandTheftAutoVMinecraft28.8415.1413.8513.3311.05CallofDuty:WarzoneTibiaWorldofTanks7/statistics/1282210/most-streamed-games-on-twitch-in-polishLeagueofLegendswasthemoststreamedgameonTwitchinPolishoverthepast30daysasofMarch4,2024.Createdforvloggingratherthangamingcontent,videosintheJustChattingcategorywerestreamedforjustapproximately34thousandhours.ReadmoreNote(s):Poland;AsofMarch4,2024Source(s):SullyGWayspeopleaccesslongvideocontentinPolandfrom2015to2022,bysourcetypeWaysofaccessinglongvideocontentinPoland2015-2022,bysourcetypeStreamingTorrent90%82%82%80%77%77%80%70%60%50%40%30%20%10%0%73%27%24%21%20%14%11%2015201620172019202020228Description:TheWavemakersurveyconfirmsthedecreasingpopularityoftorrentsinPoland.In2015,27percentofPolishinternetusersobtainedlongvideocontentfromillegalsources,reducingto11percentofusersby2022.

ReadmoreNote(s):Poland;2015to2022;InternetusersSource(s):NowyMarketing;WavemakerCHAPTER

02VideostreamingRevenueofthevideo-on-demand(VOD)marketinPolandfrom2018to2027,bysegment(inmillionU.S.dollars)VODmarketrevenueinPoland2018-2027,bysegmentVideoStreaming(SVoD)Freead-supportedstreamingTV(FAST)AdvertisingVideo-on-Demand(AVOD)VideoDownloads(EST)Pay-per-View(TVoD)1,6001,4001,2001,00080017.8523.2217.6322.1496.3917.5620.4392.59114.4488.8317.4717.84108.4385.0591.95100.9817.2914.2479.5781.2818.325.4863.1916.069.8465.5569.6667.817.672.3358.2360050.281,147.520271,092.34106.

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1651,028.6442.1955.5536.83864.96400105.

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48231.65710.43715.5826.93581.06432.65200328.95020182019202020212022202320242025202610Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2027.ParticularlystrikingistheexceptionallystrongincreaseofthesegmentVideoStreaming(SVoD)towardstheendoftheforecastperiod.Thevalueamountingto55.2millionU.S.dollarsstandsoutsignificantlyfromtheaveragechanges,whichareestimatedat13.26millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsNumberofvideo-on-demand(VOD)usersinPolandfrom2018to2027,bysegment(inmillions)NumberofVODusersinPoland2018-2027,bysegmentVideo-on-DemandFreead-supportedstreamingTV(FAST)AdvertisingVideo-on-Demand(AVOD)Pay-per-View(TVoD)VideoStreaming(SVoD)VideoDownloads(EST)2519.6413.2919.4418.7518.84201510518.518.6416.9418.4318.3518.3218.019.0417.7617.0712.6415.9414.7411.8910.083.587.347.427.156.725.914.434.694.573.24.663.214.753.234.833.244.454.23.99493.313.313.383.173.023.092.952.742.312.420201820192020202120222023202420252026202711Description:Overthelasttwoobservations,thenumberofusersisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheVideoStreaming(SVoD)segmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching0.7millionusers,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat0.185millionusers.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsNumberofusersofvideostreaming(svod)inPolandfrom2018to2027(inmillions)Numberofusersofvideostreaming(svod)inPoland2018-202720.018.016.018.4317.7616.9415.9414.7414.012.010.08.013.2912.6411.89202010.0820199.042018202120222023202420252026202712Description:Thenumberofusersinthe'VideoStreaming(SVoD)'segmentofthedigitalmediamarketinPolandwasforecasttocontinuouslyincreasebetween2024and2027byintotal2.5millionusers(+15.68percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach18.43millionusersandthereforeanewpeakin2027.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsLeadingvideo-on-demand(VOD)servicesinPolandinJanuary2024,bynumberofrealusers(inmillions)LeadingVODservicesinPoland2024,byusersRealusers(RU)inmillions024681012Netflix(www+app)Disney+(www+app)HBOMax(www+app)Player(www+app)10.953.352.982.78CanalPlus(www+app)PrimeVideo(www+app)TVP(www+app)2.722.672.54wp.pl(www+app)1.74cda.pl-VODandOTTPolsatBoxGo(www+app)1.61.5313Description:NetflixwastheleadingVODserviceinPoland,with10.95millionusersinJanuary2024.Disney+andHBOMaxfollowed.ReadmoreNote(s):Poland;January2024Source(s):Gemius;KomitetBadańRadiowych;PolskieBadaniaInternetu;WirtualneMediaLeadingvideo-on-demand(VOD)appsinPolandin2023,byrevenue(in1,000U.S.dollars)TopgrossingVODappsinPoland2023RevenueinthousandU.S.dollars3,000

4,000

5,00001,0002,0006,0007,0008,0009,000Disney+HBOMax7,665.423,565CDA1,112.45889.82663.31623.64475.77PolsatBoxGoSkyShowtimeNetflixViaplayPilotWP406.92393.56AmazonPrimeVideoViki280.8214Description:Disney+wasthehighest-earningvideo-on-demandapponiOSandAndroidinPolandin2023,withitsrevenuemeasuredatover7.6millionU.S.dollarsthatyear.HBOMaxandCDAfollowedit.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingvideo-on-demand(VOD)appsinPolandin2023,bynumberofdownloads(in1,000s)MostdownloadedVODappsinPoland2023Numberofdownloadsinthousands05001,0001,5002,0002,5003,0003,5004,000CDADisney+3,805.572,653.29Netflix1,788.06HBOMax1,468.421,320.661,182.27SkyShowtimeAmazonPrimeVideoCANAL+864.37854.56PlayerPolsatBoxGoViaplay735.24468.5115Description:In2023,over3.8millionusersinPolandinstalledCDA,makingitthemostdownloadedappinthevideo-on-demandcategory.ItwasfollowedbyNetflixandDisney+.ReadmoreNote(s):Poland;2023Source(s):AppMagicMonthlypricesofsubscriptionvideo-on-demand(SVOD)streamingservicesinPolandin2023(inzloty)PricesofSVODstreamingservicesinPoland202360495040302010029.9928.9920Netflix(standard)HBOMaxDisney+Player(noads)16Description:In2023,Poland'sleadingvideo-on-demandstreamingservicesrangedfrom20to49zlotyforamonthlysubscription.Netflix(standard)offeredthemostexpensivemonthlysubscriptiontoitsusers.

ReadmoreNote(s):Poland;2023Source(s):gram.plHighest-ratedNetflixOriginalsproductionsamongPolishviewersin2024,accordingtoFilmwebuserratingsHighest-ratedNetflixOriginalsinPoland2024Ratingoutof10*0123456789TheGreatestNightinPopBoySwallowsUniverseOneDay7.717.387.23TheBrothersSun6.82Sarinjaonangam6.716.616.5DungeonMeshiFoolMeOnceAmericanNightmareShinobinoIe:HouseofNinjasLoveIsBlind:Sverige6.466.396.3517Description:TheGreatestNightinPopwasbyfarthehighest-ratedNetflixOriginalsproductionamongPolishviewersasofFebruary2024,witharatingof7.8/10.SecondwasBoySwallowsUniverse,rated7.38/10.

ReadmoreNote(s):Poland;AsofFebruary20,2024;*RatingasofFebruary20,2024.Theoriginallysourcedataiscontinuallyupdatedbasedonnumberofuserratings.

ReadmoreSource(s):FilmwebPricesofmonthlyPlayerVODsubscriptionsinPolandin2024,bytype(inzloty)PricesofPlayersubscriptionsinPoland202425201510520100Monthly(noads)Monthly(withads)18Description:In2024,PolishuserswhowishedtohaveaccesstothePlayerVODservice,andavoidadvertisements,hadtopay20zlotypermonth.

ReadmoreNote(s):Poland;AsofFebruary2024Source(s):player.plPriceofamonthlyCDAPremiumsubscriptioninPolandfrom2021to2024(inzloty)PricesofCDAPremiumsubscriptionsinPoland2021-20243023.9923.9923.992519.92015105020212022*2023**2024***19Description:AsofFebruary2024,theCDAPremiumserviceinPolandwasavailabletoitsusersfor0.8zlotyperday,whichamountedto23.99zlotypermonth.

ReadmoreNote(s):Poland;2021to2024;*AsofMarch28,2022.**AsofMay16,2023***AsofFebruary21,2024Dateofreleaseisdateofaccess.

ReadmoreSource(s):CDAPremium;CHAPTER

03GamestreamingRevenueoftheeSportsstreamingmarketinPolandfrom2019to2028(inmillionU.S.dollars)RevenueoftheeSportsstreamingindustryinPoland2019-20280.80.70.60.50.40.720.670.620.560.490.410.320.310.30.20.10.00.260.21201920202021202220232024202520262027202821Description:Therevenueinthe'Streaming'segmentoftheesportsmarketinPolandwasforecasttocontinuouslyincreasebetween2024and2028byintotal0.2millionU.S.dollars(+40.82percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach0.72millionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'Streaming'segmentoftheesportsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Poland;2019to2028Source(s):Advertising&MediaInsightsNumberofusersofesportsstreaminginPolandfrom2019to2028(inmillions)NumberofusersofesportsstreaminginPoland2019-20286.05.55.04.55.745.465.184.844.433.984.03.43.53.02.52.03.322.992.49201920202021202220232024202520262027202822Description:Theindicator'Reach'inthe'Streaming'segmentoftheesportsmarketinPolandwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.3millionusers(+29.35percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.74millionusersandthereforeanewpeakin2028.ReadmoreNote(s):Poland;2019to2028Source(s):Advertising&MediaInsightsLeadinge-sportsplayersinPolandasofSeptember2024,byearnings(in1,000U.S.dollars)Leadinge-sportsplayersinPoland2024,byearningsEarningsinthousandUSD0Nisha(MichaJankowski)Kami(MichaKamiski)5001,0001,5002,0002,5003,0003,035.543,5001,417.52Setty(IwaZajc)1,075.58neo(FilipKubski)762.31TaZ(WiktorWojtas)745.2snax(JanuszPogorzelski)pashaBiceps(JarosawJarzbkowski)byali(PaweBieliski)687.34625.07583.49519.26494.62Jankos(MarcinJankowski)teeq(MaciejRadzio)23Description:MichaJankowski,whoseusernameisNisha,wasthehighest-earninge-sportsplayerinPolandasofFebruary2024,withearningsofover3millionU.S.dollars.NextwereKami(MichaKamiski)andSetty(IwaZajc).

ReadmoreNote(s):Poland;2024Source(s):eSportsEarningsLeadinglivestreamersinPolandinJanuary2024,byaverageviewership(in1,000s)LeadinglivestreamersinPoland2024,byaverageviewershipAveragenumberofviewersinthousands10

12024681416182022xayoo_marinstvyoungmultixmerghanih2p_guciofranio19.5518.1213.2410.368.628.36grendy6.816.356.28vysotzkyewroonmlodziutki75.6424Description:Userxayoo_hadthehighestaverageviewershipamongstreamersinPolandinJanuary2024-over19thousandviewers.Secondwasmarinstvwith18.12thousandviewersonaverage.

ReadmoreNote(s):Poland;January2024Source(s):STREAMERZY.plLeadinglivestreamerswatchedinPolandinJanuary2024,bynumberofwatchedhours(in1,000hours)LeadinglivestreamersinPoland2024,byhoursofstreamwatchedTimewatchedinthousandhrs60002004008001,0001,2001,4001,323.43h2p_gucioyoungmultifranio946.91936.54grendy750.56parisplatynovewroon672.11670.35xmerghanineexcsgovysotzky621.83604.77549.26548.21rybsonlol_25Description:Thestreamsofh2p_gucioinPolandwerewatchedforatotalof1323.43hoursinJanuary2024.Usersyoungmultiandfraniowerenext,with946.91and936.54thousandhoursofstreamwatched,respectively.

ReadmoreNote(s):Poland;January2024Source(s):STREAMERZY.plMonthlyTwitchapprevenueinPolandfromFebruary2022toDecember2023(in1,000U.S.dollars)MonthlyTwitchrevenueinPoland2022-20236563615957555351494745Feb

Mar

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Dec'22'22'22'22'22'22'22'22'23'23'23'23'23'23'23'2326Description:Overtheperiodpresented,thelivegamestreamingapp,Twitch,hasgeneratedover1.2millionU.S.dollarsinrevenueinPoland.TwitchreacheditshighestrevenueinFebruary2022,accountingforover62thousandU.S.dollars.

ReadmoreNote(s):Poland;February2022toDecember2023Source(s):AppMagicMonthlynumberofTwitchappdownloadsinPolandfromFebruary2022toDecember2023(in1,000s)MonthlyTwitchdownloadsinPoland2022-202310595857565554535Feb

Mar

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'23'22'22'22'22'22'2227Description:Overtheperiodpresented,thenumberofdownloadsofthelivegamingstreamingappTwitchfluctuatedinPoland.TwitchreacheditshighestdownloadnumberinMay2023,amountingtoover100thousanddownloads.

ReadmoreNote(s):Poland;February2022toDecember2023Source(s):AppMagicRankingofthehighest-ratednewvideogamesinPolandasofFebruary2024,basedonuserandexpertratingsHighest-ratednewvideogamesinPoland2024Ratingoutof10*02468101012GranblueFantasy:RelinkAmidEvilVR9.79.79.5EuroTruckSimulator2:WestBalkansGothicIICompleteClassicResidentEvil4:SeparateWaysQuakeII9.59.5Gothic9.4DavetheDiver9.49.4Cyberpunk2077:UltimateEditionBaldur'sGate39.228Description:GranblueFantasy:Relinkwasthehighest-ratednewvideogameinPolandinFebruary2024,withanaveragescoreof10outof10.Laterintherankingweremultiplegameswitha9-scorerating,includingAmidEvilVRandEuroTruckSimulator2:WestBalkans.ReadmoreNote(s):Poland;February2024;*Basedonamixedaverageofuserandexpertratingsofgamesthatpremieredinthelast12months.Dateofreleaseisdateofaccess.

ReadmoreSource(s):GRY-OnlineS.A.LeadingCounter-Strike:GlobalOffensivestreamersinPolandinJanuary2024,bynumberoffollowers(in1,000s)LeadingCS:GOstreamersinPoland2024,bynumberoffollowersNumberoffollowersinthousands02004006008001,0001,2001,4001,6001,8002,0001,884.5izakooopago3757.11755.12zonyxmerghanimrdzinoldremsua460.02442.58422.97banduracartelnieuczesanasnax367.39324.66293.03271.88pevor1329Description:UseizakooohadthehighestnumberoffollowersamongCounter-Strike:GlobalOffensivestreamersinPolandinJanuary2024-over1.8millionfollowers.Secondwaspago3withover757millionfollowers.

ReadmoreNote(s):Poland;January2024Source(s):STREAMERZY.plLeadingLeagueofLegendslivestreamersinPolandinJanuary2024,byamountoftimespentstreaming(inhoursandminutes)LeadingLoLlivestreamersinPoland2024,bytimespentonlineTimestreaminginhrsandmins050100150200250300dawidssonekben3kk256.2238.4rybsonlol_precious_btwkubon_228187.1182.3181.5177.4174.2171.4164.5d4mm_overpowjopcio_pukistyleepiotrul0030Description:UserdawidssonekspentthemosttimestreamingamongPolishLeagueofLegendsstreamersinJanuary2024-atotalof256.2hours.Ben3kkandrybsonlol_next,with238.4hoursand228hoursspentonline,respectively.

ReadmoreNote(s):Poland;January2024Source(s):STREAMERZY.plCHAPTER

04MusicstreamingMusicstreamingmarketrevenueinPolandfrom2021to2027(inmillionzloty)RevenueofthemusicstreamingmarketinPoland2021-20279008007008288027616976126005155003934003002001000202120222023*2024*2025*2026*2027*32Description:In2022,themusicstreamingmarketinPolandwasworth515millionzloty.By2027,thesector'srevenuewillreach828millionzloty.Themarketisforecasttogrowby10percentbetween2022and2027.

ReadmoreNote(s):Poland;2021to2027;*ForecastReadmoreSource(s):PwCRevenueofthedigitalmusicmarketinPolandfrom2018to2027,bysegment(inmillionU.S.dollar)DigitalmusicmarketrevenueinPoland2018-2027,bysegmentDigitalMusicMusicStreamingMusicDownloads3002504.974.984.994.962004.9496.2992.414.655.5988.0682.56150100505.9275.8670.7969.5860.345.896.2144.3237.77136.972027132.552026127.32025120.352024111.532023103.26202299.15202185.66202066.43201956.712018033Description:Overtheforecastperioduntil2027,therevenueisforecasttoexhibitfluctuationsamongthethreesegments.TheindicatordecreasesonlyinthesegmentMusicDownloadstowardstheendoftheforecastperiod,whiletheremainingsegmentsfollowapositivetrend.Theabsolutedifferencebetween2018and2027is1.24millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsNumberofdigitalmusicusersinPolandfrom2018to2027,bysegment(inmillions)DigitalmusicusersinPoland2018-2027,bysegmentDigitalMusic7.24MusicStreamingMusicDownloads7.438.57.57.925.757.795.627.635.467.186.96.694.686.55.54.53.52.56.15.823.485.263.365.013.324.833.584.453.563.793.293.443.393.423.273.08201820192020202120222023202420252026202734Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.However,itcanbeobservedthatthegrowthofallthreesegmentsslowsdowninthelaterstagesoftheforecastperiod.Explicitly,thesegmentMusicDownloadsregistersthesmallestincreasein2027,withavalueof0.02millionusers.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsLeadingmusicstreamingapplicationsinPolandin2023,byrevenue(in1,000U.S.dollars)TopgrossingmusicstreamingappsinPoland2023RevenueinthousandU.S.dollars400

60002008001,0001,200SpotifyYouTubeMusicTIDAL1,140.24716.2458.87Deezer143.77AppleMusicSoundCloud46.2817.3AmazonMusic

0.3735Description:In2023,SpotifywasthemostpopularappformusiclisteningamongPolishusersintermsofrevenue.TheSwedishsubscription-basedmusicandvideostreamingservicehasgeneratedoveronemillionU.S.dollarsinrevenueinPoland.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingmusicstreamingapplicationsinPolandin2023,bynumberofdownloads(in1,000s)MostdownloadedmusicstreamingappsinPoland2023Numberofdownloadsinthousands1,00005001,5002,0002,500SpotifyYouTubeMusicSoundCloudTIDAL2,236.16624.19512.99239.68AppleMusicDeezer172.6360.82AmazonMusic37.2736Description:In2023,SpotifywasthemostpopularappformusiclisteningamongPolishusersintermsofdownloadnumber.TheSwedishaudiostreamingapphasbeendownloadedover2.2milliontimesinPoland.

ReadmoreNote(s):Poland;2023Source(s):AppMagicMonthlypricesofsubscriptiontomusicstreamingservicesinPolandasofFebruary2024(inzloty)PricesofmusicstreamingservicesinPoland2024SubscriptionpriceinPLNStudent

Family

Premium/Individual15

2005102530354012.99SpotifyAppleMusicTidal37.9923.9911.9934.9921.999.9929.9919.9937Description:In2024,SpotifyhadthemosttopayforasubscriptiontoselectedstreamingservicesinPoland.ReadmoreNote(s):Poland;February17,2024Source(s):Apple;SpotifyMostpopularmusictracksonSpotifyinPolandinFebruary2024(in1,000s)MostpopularSpotifysongsinPoland2024Songlistenershipinthethousands50

100

1500200250300350400401.96450HERO-Kizo,BletkaModyManson-YoungMulti,Szpaku,KubiProducent,LucassiPlaster-Szpaku,Deemz213.42198.63191.72NieRozumiju-Vixen153.03151.93139.82CARNIVAL-¥$,KanyeWest,TyDolla$ignNAPALONEFANKI-ErykMoczko,MIÜ,Bedoes2115Dzięki,ejeste-Lanberry,TribbsErotycznePif-Paf-FigoiSamogonyJestemTwojBajk-Kleks,sanah134.05128.01BeautifulThings-BensonBoone123.9438Description:InFebruary2024,"HERO"byKizoandBletkawasthemostplayedsongonSpotifyinthecountry,withover401thousandaverageplays.ReadmoreNote(s):Poland;February22,2024Source(s):SpotifyLeadingtenmusicanddancechannelsonYouTubeinPolandasofFebruary2024,bynumberofsubscribers(in1,000s)LeadingmusicanddancechannelsonYouTubeinPoland2024,bysubscribersNumberofsubscribersinthousand05001,0001,5002,0002,500MultiGameplayGuyTeledyskiDiscodezysko2,1001,7001,100maxflo898.4858.5AlfonsOfficialToriiDwa719669.1644.2HUGELMUSICdajtoglosniejOfficialKSH2003539.5523.5Klocuch39Description:AsofFebruary2024,theleadingYouTubechannelinthemusicanddancecategorybyatotalnumberofsubscriberswasMultiGameplayGuy.Themostsubscribed-tochannelhadatotalof2.1millionsubscribers.

ReadmoreNote(s):Poland;February2024Source(s):HypeAuditorLeadingtenmusicanddancechannelsonYouTubeinPolandasofFebruary2024,byaverageviews(in1,000s)LeadingmusicanddancechannelsonYouTubeinPoland2024,byaverageviewsAverageviewsinthousands05001,0001,5002,0002,5003,0003,5004,000MultiGameplayGuycameyrecordsebeebeYT3,600766.5384.5360.9Mixesnanang_e275.2DeeJayPeri244.1235.2196.8186.4166.8BAYERAmusicKlocuchMiyPanOfficialChannelnewabratv40Description:AccordingtotheaveragenumberofYouTubevideoviewsasofFebruary2024,themostpopularmusicanddancechannelinPolandwasMultiGameplayGuy,with3.6millionsaverageuploadedvideoviews.Cameyrecordsfollowed,withanaverageof766.5thousandvideoviews.ReadmoreNote(s):Poland;February2024Source(s):HypeAuditorCHAPTER

05PodcastsNumberofpodcastsavailableinPolandinFebruary2024,bycategoryNumberofPolishpodcasts2024,bycategoryNumberofpodcasts*01,0002,0003,0004,0005,0006,0007,0008,0009,00010,000Totalpodcasts,ofwhich:Business8,7541,2511,329ChildrenandfamilyEducation396FictionGamesandhobbiesHistory7329232317121ComedyCriminalCulture782ArtandcultureInternationalTravel21142Description:AsofFebruary2024,therewerenearlyninethousandpodcastsavailabletoPolishpodcastlisteners.ThemostpopularcategoriesforPolishpodcastsweresocietyandculture(1,511)andeducation(1,329).

ReadmoreNote(s):Poland;February22,2024;*Podcastsavailablein'scatalogue.Podcastscanbelongtomultiplecategories.Dateofreleaseisdateofaccess.

ReadmoreSource(s):ShareofpodcastusersinPolandin2023,bylevelofeducationShareofpodcastusersinPoland2023,byeducation80%68%70%60%50%40%30%20%10%0%60%47%Basic/vocationaleducationSecondaryeducationHighereducation43Description:In2023,podcastsweremostpopularamongPoleswithhighereducation.ReadmoreNote(s):Poland;April1to3,2023;1,089respondents;18yearsandolderSource(s):PanelBadawczyAriadna;WprostRankingofpodcastapplicationsinPolandasof2023,bynumberofdownloads(in1,000s)LeadingpodcastappsinPoland2023,bydownloadsNumberofdownloadsinthousands1,00005001,5002,0002,500Spotify2,236.16DeezerAudible60.8289.43GooglePodcastsAmazonMusicPodcastPlayer30.9437.2712.77ApplePodcasts(AppStoreonly)

0.3144Description:In2023,SpotifywasthemostpopularappforpodcastlisteningamongPolishusersintermsofdownloadnumbers.TheSwedishaudiostreamingapphasbeendownloadedover2.2milliontimesinPolandovertheobservedperiodoftime.

ReadmoreNote(s):Poland;2023Source(s):AppMagicRankingofpodcastapplicationsinPolandin2023,byin-apprevenue(in1,000U.S.dollars)LeadingpodcastappsinPoland2023,byrevenueRevenueinthousandU.S.dollars400

60002008001,0001,200SpotifyDeezerAudible1,140.24143.77215.15PodcastPlayer

2.34AmazonMusic

0.3745Description:In2023,SpotifywasthemostpopularappforpodcastlisteningamongPolishusersintermsofrevenue.TheaudiostreamingapphasgeneratedoveronemillionU.S.dollarsinrevenueinPolandovertheobservedperiodoftime.

ReadmoreNote(s):Poland;2023Source(s):AppMagic