全球汽车消费研究报告-2023-06-市场解读

2023GlobalAutomotiveConsumerStudyKeyfindings:EMEAFocuscountries

February2023

2023GlobalAutomotiveConsumerStudy

Formorethanadecade,Deloittehasbeenexploring

automotiveconsumertrendsimpactingarapidlyevolving

globalmobilityecosystem.

KeyinsightsfromourGlobalAutomotiveConsumerStudyovertheyears:

2010

2011

2012

2014

2017

2018

2019

2020

2021

2022

2023

Overallvaluerankedastheprimaryfactorwhen

evaluatingbrands

“Cockpittechnology”andtheshopping

experience-leddifferentiators

Interestinhybridsdrivenbycostandconvenience,

whileinterestinconnectivitycentersonsafety

Sharedmobilityemergesasanalternativetoowning

avehicle

Interestinfullautonomygrows,butconsumerswant

atrackrecordofsafety

Consumersinmanyglobalmarketscontinuetomove

awayfrominternalcombustionengines(ICE)

Consumers“pumpthebrakes”oninterestin

autonomousvehicles

Questionsremainregardingconsumers’willingness

topayforadvancedtechnologies

Onlinesalesgainingtraction,butmajorityof

consumersstillwantin-personpurchaseexperience

Interestinelectrifiedvehicles(EVs)grows,butworries

aboutprice,drivingrange,andchargingtimeremain

Shifttoelectricvehicles(EVs)isprimarilydrivenbythebelief

thatEVswillsubstantiallyreducevehicleoperatingcosts

TheGlobalAutomotiveConsumerStudyinforms

Deloitte’spointofviewontheevolutionofmobility,smart

cities,connectivity,transportation,andotherissues

surroundingthemovementofpeopleandgoods.

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.2

2023GlobalAutomotiveConsumerStudy

FromSeptemberthroughOctober2022,Deloittesurveyed

morethan26,000consumersin24countriestoexplore

opinionsregardingavarietyofcriticalissuesimpactingthe

automotivesector,includingconsumerinterestinEV

adoption,brandperception,anddeployingadvanced

technologies.TheoverallgoalofthisEMEAFocusreportisto

answerimportantquestionsthatcanhelpcompaniesinthe

regiontoprioritiseandbetterpositiontheirbusiness

strategiesandinvestments.

2

TheshifttoEVsishappening,butisitmovingfastenoughinsomemarkets?

InterestinEVsisgrowingasconsumers,pressuredbyhyper-inflationaryconditions,

looktolowertheircosts.However,individualmarketsfacedifferentchallengesto

maintainforwardmomentum.Affordability,rangeanxiety,andlackofcharging

infrastructureconcernsremainassignificantbarrierstoadoption.

Anunintendedbenefitofthevehicleinventorycrisis

Productqualitystilltopsthelistoffactorsdrivingconsumerdecisionswhenitcomes

towhichvehiclebrandtobuy,butexpectationsregardingtheacceptablelengthof

timetowaitfordeliverymaybestartingtostretchoutasalastingby-productofthe

inventorycrisis.

Dealersengenderthemosttrustamongconsumers

Whenaskedwhotheytrustmost,amajorityofsurveyedconsumersacrossEMEA

marketswithanexceptionofconsumersinPoland,pointtotherelationshipthey

havewitheithertheirsellingorservicingdealer,signalingtheimportantroledealers

playintheautomotivevaluechainandakeyconsiderationintheconversation

arounddirect-to-consumersales.

4

Subscriptionstoconnectedvehicleservicescouldbeachallenge

Consumerinterestinconnectedvehiclefeaturesthatprovideupdatesregarding

trafficcongestion,roadsafety,andvehiclehealthstatusarerelativelyhigh,but

peoplewouldmuchratherpayforconnectedtechnologiesaspartoftheupfront

costofthevehicleoronaperusebasiswhencomparedtoasubscription.

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.3

1cation

SouthAfrica

Austria

TurkeyGermany

Poland

UnitedKingdomBelgiumFrance SpainItaly

2023GlobalAutomotiveConsumerStudy

Theshifttoelectrifiedvehiclesishappeningatverydifferentspeedsdependingontheindividualmarket.Though

thereisaninclinationtowardsICEinsomeEMEAmarkets,hybridtechnologyseemsfarmorepopularthanbatteryelectricvehicles(BEVs)atthemoment.

Preferencefortypeofengineinnextvehicle

9%

4%

16%

5%

2%2%

8%

10%2%

7%

11%

13%2%

13%4%

47%

31%

22%

54%

54%

49%

49%

11%11%

8%10%

13%4%

47%

74%

30%

33%

32%

21%

26%

22%

21%

24%

51%

10%

13%

16%

13%

12%

15%

14%

13%

14%

19%

9%

Gasoline/diesel(ICE)Hybridelectric(HEV)Plug-inhybridelectric(PHEV)Batteryelectric(BEV)Other

Note:Otherincludesvehicleswithenginetypessuchascompressednaturalgas,ethanol,andhydrogenfuelcells;don’tknowresponsesweren’tconsidered.Q40.Whattypeofenginewouldyoupreferinyournextvehicle?

ICE(2022)

58%

58%

48%

49%

31%

57%

51%

48%

35%

47%

Samplesize:n=735[Austria];699[Belgium];730[France];1,128[Germany];790[Italy];797[Poland];950[SouthAfrica];770[Spain];947[Turkey];1,156[UnitedKingdom]

Despitetheconcernsoveraddressingclimatechange,theshifttoEVsisprimarilybasedonastrongconsumerperceptionthatitwillsubstantiallyreducevehicleoperatingcosts.

TopreasonstochooseanEVasnextvehicle

Factors

Lowerfuelcosts

Austria

1

Belgium

1

France

1

Germany

1

Italy

1

Poland

1

South

Africa

1

Spain

1

Turkey

1

UnitedKingdom

1

Betterdrivingexperience

6

5

5

4

7

2

3

4

2

3

Concernaboutclimatechange

3

6

4

2

2

4

2

2

6

2

Lessmaintenance

4

2

3

5

4

6

4

5

3

5

Governmentincentives/subsidies/stimulusprograms

2

4

2

3

3

5

8

3

4

4

Potentialforextrataxes/leviesappliedtointernalcombustionvehicles

4

3

6

6

5

7

7

7

5

6

Concernaboutpersonalhealth

8

7

7

7

6

3

5

6

7

7

Abilitytousethevehicleasabackupbattery/powersource(e.g.,forhome)

7

8

8

8

8

8

6

8

8

8

Peerpressure

9

9

9

9

9

9

9

9

9

9

Topreason

Q41.Pleaserankthefollowingfactorsintermsoftheirimpactonyourdecisiontoacquireanelectrifiedvehicle(highesttolowest).

Samplesize:n=279[Austria];337[Belgium];310[France];478[Germany];526[Italy];318[Poland];228[SouthAfrica];502[Spain];

417[Turkey];563[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.5

2023GlobalAutomotiveConsumerStudy

Afocusonprovidingpubliccharginginfrastructureisrequiredtoaddressconsumerconcernsover

rangeanxiety,buttheconvenienceoftheday-to-dayusagemeansavastmajorityofthepeopleprefertochargetheirEVsathome.However,thisleadstoquestionsaroundtheavailabilityofchargingpointsindenselypopulatedresidentialareas.

Expectingtochargeelectrifiedvehiclemostoftenat…

1%1%1%1%1%1%2%7%2%

11%

17%

13%

41%

47%

53%

68%

7%

7%

75%

70%

65%

21%

51%

18%

19%

12%

12%

12%

15%

7%

44%

77%

75%

20%

65%

14%

18%

16%

12%

United

Kingdom

GermanyBelgiumSouthAfricaAustriaFranceItalyPolandSpainTurkey

HomeWorkOn-street/publicchargingstationOther

Q43:Wheredoyouexpecttochargeyourelectrifiedvehiclemostoften?

Samplesize:n=182[Austria];182[Belgium];158[France];313[Germany];273[Italy];151[Poland];101[SouthAfrica];245[Spain];130[Turkey];260[UnitedKingdom]

Retrofittinghomechargersinsomemarketsmaybeasignificantchallenge,buttheremaybean

opportunitytoengageconsumersinmarketswheretheprimarybarriertohomechargingiscost.

MainreasonnottochargeanEVathome

Germany

UnitedKingdom

Italy Poland Austria France Spain Turkey BelgiumSouthAfrica

10%6%

18%3%

19%1%

16%1%

10%5%

13%2%

29%5%

30%1%

7%2%

20%3%

27%

33%

23%

30%

37%

36%

43%

43%

40%

47%

45%

46%

30%

20%

31%

32%

23%

22%

28%

21%

29%

26%

10%

10%

17%

18%

12%

7%

7%

9%

NopossibilitytoinstallNotinterestedininstallingCostofinstallingisprohibitiveNotsurehowtoinstallOther

Q45:Whatisthemainreasonyoudonotintendtochargeyourelectrifiedvehicleathome?

Samplesize:n=63[Austria];46[Belgium];55[France];78[Germany];134[Italy];85[Poland];30[SouthAfrica];198[Spain];115[Turkey];60[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.6

51%

49%

47%

40%39%38%

31%30%

2023GlobalAutomotiveConsumerStudy

AvailabilityofrenewableenergysourcesisimportantforEVintendersasquestionsaroundgrid

capacitytosupporttheshiftawayfromfossilfuelsremainsinsomemarkets.

HowEVintendersplantochargetheirvehicleathome

13%

15%

16%

21%

47%

9%

21%

9%

29%

35%

12%

23%

65%

47%

46%

32%

24%

28%

24%

23%

66%

11%

13%

7%

7%

7%

3%

9%

9%

8%

1%

BelgiumSouthAfrica

Italy

Turkey

Poland

Spain

AustriaGermany

France

United

Kingdom

RegularpowergridAlternativepowersource(e.g.solar)BothDon’tknow

Q44:Howdoyouintendtochargeyourelectrifiedvehicleathome?

Samplesize:n=119[Austria];136[Belgium];103[France];235[Germany];139[Italy];66[Poland];71[SouthAfrica];47[Spain];15[Turkey];200[UnitedKingdom]

MakingiteasyforEVownerstopayforpublicchargingiscrucialfortheoveralladoptionandmaybeakeydistinctionfornetworkoperatorstryingtosolidifytheirpositioninahyper-competitivespace.

MostpreferredwaytopayforpublicEVcharging

Paymentmethods

Credit/debitcard

Austria

57%

Belgium

50%

France

52%

Germany

47%

Italy

44%

Poland

48%

South

Africa

48%

Spain

52%

Turkey

59%

UnitedKingdom

55%

Smartphoneapp

25%

28%

19%

40%

29%

31%

32%

27%

27%

26%

Pre-paidsubscriptionplan

5%

12%

16%

7%

18%

7%

14%

9%

10%

10%

Loyaltypoints

11%

8%

13%

5%

8%

13%

6%

10%

5%

8%

Other

3%

1%

0%

1%

1%

1%

0%

1%

0%

1%

Mostpreferredmodeofpayment

Q49:HowwouldyoumostprefertopayforpublicEVcharging?

Samplesize:n=279[Austria];337[Belgium];310[France];478[Germany];526[Italy];318[Poland];228[SouthAfrica];502[Spain];417[Turkey];563[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.7

2023GlobalAutomotiveConsumerStudy

Whenforcedtochargeonthego,mostofthesurveyedconsumersshowedastronginclinationtowards

traditionalgasstationswithEVchargingfacility,howeverasignificantproportionalsoleanedtowardswantingaccesstochargerswhentheyneeditregardlessoflocation.

Expectingtochargeelectrifiedvehiclemostoftenat…

SouthAfricaSpain

Turkey

UnitedKingdomPolandItaly

France

GermanyBelgium

Austria

4%

6%

17%

8%

18%

17%

32%

27%6%6%

25%

22%

22%

21%

5%3%11%

11%

10%

38%

6%4%

25%

12%6%

14%12%10%

12%

20%

11%

29%

19%

3%6%

13%

14%

11%

4%

11%

26%

30%

24%

15%

12%

11%

10%

8%

17%

14%

15%

13%5%

19%

10%

8%

16%

7%

4%

24%

1%

14%

36%

11%4%10%

20%

9%

4%

28%

24%

TraditionalgasstationwithEVchargers

Retailoutlet/mall

On-streetparking*

Other

DedicatedEVservicestation

Vehicledealership

Parkinglot

Anylocationwithacharger

*On-streetparkingincludescommunity/publicbuildings,hotels,etc.

Q46:WhichofthefollowingpubliclocationsmakesthemostsensetochargeyourEVwhenyouareawayfromhome?

Samplesize:n=279[Austria];337[Belgium];310[France];478[Germany];526[Italy];318[Poland];228[SouthAfrica];502[Spain];417[Turkey];563[UnitedKingdom]

TheassumptionthatEVchargetimeneedtobeonparwithfossilfuelfill-upsmaybesomewhatoverstatedasconsumersinEMEAmarketsarewillingtowaitforlongerthan20minutestorechargetheirEVs.

ExpectedwaittimetochargeanEVatpublicchargingstationsfromemptyto80%

Spain

SouthAfrica ItalyTurkeyFrance

Belgium

UnitedKingdom

Poland

Germany

Austria

14%

7%

14%

4%0%5%

3%1%

33%

4%

5%3%

1%

2%

28%

27%

5%

5%

3%

2%

10%

14%

11%

11%

11%

22%

21%

10%

8%

24%

13%

8%

7%

8%

8%

6%2%

40%

30%

20%

36%

31%

31%

35%

31%

34%

31%

29%

25%

29%

27%

26%

23%

22%

26%

27%

16%

13%

15%

7%

7%

9%

9%

10to20minutes91to120minutes

21to40minutes41to60minutes

Morethan120minutes

Lessthan10minutes

61to90minutes

1%

2%

1%

3%

2%

2%

Q47:HowlongwouldyouexpectittotaketochargeyourEVfromemptyto80%atapubliccharginglocation?

Samplesize:n=279[Austria];337[Belgium];310[France];478[Germany];526[Italy];318[Poland];228[SouthAfrica];502[Spain];417[Turkey];563[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.8

2023GlobalAutomotiveConsumerStudy

Withconsumerswillingtospendasignificantamountoftimeatchargingstations,serviceprovidersshould

focusonprovidingamenitiessuchasWi-Ficonnectivity,beverages,andtoiletfacilities.

Typeofamenitiesthatthesurveyedconsumerswanttohaveaccesstowhiletheirvehicleischargingatapubliclocation

Amenities

Austria

Belgium

France

Germany

Italy

Poland

South

Africa

Spain

Turkey

UnitedKingdom

Wi-Ficonnectivity

54%

59%

52%

60%

54%

55%

84%

55%

60%

55%

Washrooms

63%

61%

55%

61%

50%

77%

50%

67%

60%

56%

Coffee/beverages

63%

54%

55%

55%

65%

75%

76%

66%

77%

64%

Snacks/lightmeals

34%

37%

31%

35%

34%

53%

68%

41%

60%

43%

Lounge/sittingarea

34%

23%

18%

30%

19%

45%

54%

23%

58%

42%

Full-servicerestaurant

24%

21%

29%

23%

24%

28%

49%

35%

45%

21%

Privatemeetingroom

6%

5%

4%

5%

6%

4%

17%

9%

11%

7%

Topchoice

[United

Kingdom]

Q48:Whattypeofamenitieswouldyouwanttohaveaccesstowhileyourvehicleischargingatapubliclocation?

Samplesize:n=279[Austria];337[Belgium];310[France];478[Germany];526[Italy];318[Poland];228[SouthAfrica];502[Spain];417[Turkey];563

Inascenariowhereanenvironmentallysustainable,syntheticfuelforuseintraditionalcombustionengineswascommerciallyavailable,asignificantnumberofsurveyedEVintenderswouldrethinktheirdecision.

PercentageofconsumerswhowouldrethinktopurchaseanEVifanenvironmentallysustainable,syntheticfuelalternativeisavailablefortraditional(ICE)engines

27%

35%37%

11%

6%

11%

41%

37%36%37%

42%42%44%

7%

11%15%14%

11%13%

12%

63%59%

53%52%52%49%49%

47%45%44%

Turkey

Poland

Austria

Italy

SouthAfricaGermany

France

Spain

United

Kingdom

Belgium

YesNoMaybe

Q42.Inascenariowhereanenvironmentallysustainable,syntheticfuelalternative(i.e.,carbon-neutralgas)thatwouldworkintraditionalinternalcombustionengineswasreadilyavailable,wouldyourethinkyourdecisiontopurchaseanEV?

Samplesize:n=279[Austria];337[Belgium];310[France];478[Germany];526[Italy];318[Poland];228[SouthAfrica];502[Spain];417[Turkey];563[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.9

2023GlobalAutomotiveConsumerStudy

ExpectationsforBEVdrivingrangevarysignificantlyinEMEAmarketsasoneintwosurveyedconsumeracross

majorityoftheEMEAcountrieswant400kmormore,whereasoveroneinthreeconsumersinAustria,Belgium

andFrancewant600kmormoretoconsideracquiringBEV.

ConsumerexpectationsonBEV’sdrivingrange

SouthAfrica TurkeyPolandBelgium

Italy

SpainGermanyAustria

France

18%

21%

22%

3%10%16%21%

3%20%24%

3%12%21%

2%6%13%26%

2%7%11%23%

1%8%12%20%

23%

23%

22%

19%

22%

38%

37%

9%

8%

30%

20%

20%

33%

21%

21%

24%

23%

22%

13%

16%

17%

12%

17%

18%

18%

15%

12%

15%

5%

Lessthan200km200kmto299km300kmto399km

400kmto499km500kmto599km600kmormore

ConsumerexpectationsonBEV’s

drivingrangeinUK

Lessthan100miles

100milesto199miles

200milesto299miles

300milesto399miles

400milesto499miles

500milesto599miles

600milesormore

15%

4%

15%

6%

8%

25%

26%

Q52:Howmuchdrivingrangewouldafullychargedall-batteryelectricvehicleneedtohaveinorderforyoutoconsideracquiringone?

Samplesize:n=803[Austria];759[Belgium];801[France];1,103[Germany];824[Italy];889[Poland];966[SouthAfrica];786[Spain];891[Turkey];1,189[UnitedKingdom]

WiththeexceptionofSouthAfricawherelackofpublicelectriccharginginfrastructureistopofmind,surveyedconsumersaregenerallyconcernedaboutcost/pricepremium,drivingrange,andtimerequiredtocharge.

Greatestconcernregardingallbattery-poweredelectricvehicles

Concern

Cost/pricepremium

Austria

48%

Belgium

61%

France

51%

Germany

44%

Italy

35%

Poland

44%

South

Africa

45%

Spain

50%

Turkey

27%

UnitedKingdom

52%

Drivingrange

56%

53%

49%

57%

51%

56%

41%

45%

42%

47%

Timerequiredtocharge

43%

47%

47%

45%

49%

44%

50%

53%

47%

46%

Lackofpublicelectricvehiclecharginginfrastructure

42%

45%

40%

47%

43%

42%

53%

46%

42%

44%

Lackofchargerathome

42%

37%

32%

45%

34%

36%

45%

41%

38%

39%

Coldweatherperformance

41%

30%

28%

34%

21%

30%

34%

21%

29%

30%

Ongoingchargingandrunningcosts

26%

38%

32%

26%

25%

42%

40%

34%

28%

32%

Safetyconcernswithbatterytechnology

32%

26%

18%

30%

25%

20%

34%

25%

34%

21%

Lackofsustainability(i.e.,battery

manufacturing/recycling)

47%

26%

32%

32%

19%

17%

33%

24%

29%

25%

Increasedneedtoplantrips

26%

25%

21%

23%

28%

17%

26%

32%

18%

30%

Lackofalternatepowersource(e.g.,solar)athome

34%

26%

24%

26%

19%

25%

41%

25%

28%

22%

LackofknowledgeaboutEVs/EVtechnology

16%

15%

15%

13%

15%

14%

33%

18%

20%

20%

Potentialforextrataxes/leviesassociatedwithBEVs

11%

25%

17%

10%

18%

17%

22%

15%

24%

16%

Uncertainresalevalue

21%

13%

14%

20%

15%

16%

24%

13%

20%

18%

Lackofchoice

11%

11%

10%

13%

7%

10%

13%

9%

14%

15%

Mostcommonlycited

Note:Sumofthepercentagesexceed100%asrespondentscanselectmultipleoptions.

Q51:Whatareyourbiggestconcernsregardingallbattery-poweredelectricvehicles?Pleaseselectallthatapply.

Samplesize:n=871[Austria];853[Belgium];857[France];1,278[Germany];908[Italy];926[Poland];982[SouthAfrica];883[Spain];981[Turkey];1,338[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.10

2

Futurevehicle

intentions

2023GlobalAutomotiveConsumerStudy

Productquality,vehiclefeatures,andbrandfamiliarityareontopofmindforconsumerswhilemakinga

purchasedecision,howeverinAustriaandGermanyprevioussalesexperienceplaysamajorroleaswell.

Mostimportantfactorsdrivingthechoiceofbrandfornextvehicle

Driversofbrandchoice

Austria

Belgium

France

Germany

Italy

Poland

South

Africa

Spain

Turkey

UnitedKingdom

Productquality

54%

60%

66%

54%

64%

65%

75%

67%

68%

57%

Vehiclefeatures

37%

33%

44%

32%

45%

51%

60%

45%

51%

37%

Vehicleperformance(e.g.,fuelefficiency,batteryrange)

22%

23%

24%

20%

32%

28%

57%

30%

38%

33%

Qualityofoverallownershipexperience

28%

22%

14%

29%

18%

22%

39%

22%

23%

27%

Brandfamiliarity

38%

22%

33%

35%

25%

43%

37%

29%

27%

30%

Price

38%

38%

33%

31%

31%

39%

39%

25%

21%

33%

Previoussalesexperience

43%

31%

24%

40%

27%

21%

17%

16%

21%

19%

Previousserviceexperience

21%

21%

16%

21%

16%

19%

19%

21%

26%

20%

Brandimage(i.e.,environmentalism,purpose,

sustainability)

16%

14%

19%

18%

18%

24%

34%

20%

34%

15%

Availabilityofbatteryelectricvehicles/hybridoptions

10%

11%

11%

12%

19%

10%

21%

17%

21%

14%

Brandadvertising

7%

6%

10%

8%

9%

10%

22%

8%

23%

7%

Brandaffiliations(e.g.,sponsorships,partners)

4%

3%

4%

5%

7%

6%

11%

6%

13%

5%

Mostcommonlycited

Q35.Whatarethemostimportantfactorsdrivingthechoiceofbrandforyournextvehicle?(Pleaseselectallthatapply).

Samplesize:n=871[Austria];853[Belgium];857[France];1,278[Germany];908[Italy];927[Poland];982[SouthAfrica];883[Spain];981[Turkey];1,338[UnitedKingdom]

Thecurrentinventorycrisismaybetrainingconsumerstoexpectlongerwaittimesfordeliveryofanewvehicle.

Acceptablelengthoftimetowaitfordeliveryofnextvehicle

SouthAfrica

Turkey

Poland

UnitedKingdom

Spain

Austria

Italy

France

Germany

Belgium

32%

16%

18%

25%

29%

13%

21%

19%

15%

11%

38%

31%

36%

34%

40%

29%35%

40%25%

37%28%

32%32%

27%36%

6%2%

10%3%

7%5%

5%4%

19%3%

11%4%

6%

7%4%

11%4%

14%7%

20%

38%

24%

23%

11%

4%

7%

9%

8%

6%

6%

5%

Lessthanoneweek1-2weeks3-4weeks5-12weeks13-24weeks25weeksormore

1%

2%

1%

2%

Q37:Inyouropinion,whatisanacceptablelengthoftimetowaitfordeliveryofyournextvehicleifitmeantyougotexactlywhatyouwanted(i.e.,features,color,etc.)?

Samplesize:n=871[Austria];853[Belgium];857[France];1,278[Germany];908[Italy];926[Poland];982[SouthAfrica];883[Spain];981[Turkey];1,338[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.12

UnitedKingdom Spain Italy TurkeyBelgiumFrance

Poland

SouthAfrica

Germany

Austria

2023GlobalAutomotiveConsumerStudy

Whenitcomestovehiclepurchaseexperienceexpectations,surveyedconsumersinmostmarketsplacethe

greatestemphasisongettingagooddealwithtransparentpricing.

Mostimportantaspectsofthepurchaseexperience

Aspectofvehiclepurchaseexperience

Gettingagooddeal

Austria

72%

Belgium

60%

France

49%

Germany

66%

Italy

42%

Poland

59%

South

Africa

36%

Spain

37%

Turkey

33%

UnitedKingdom

64%

Transparentpricing

36%

52%

44%

37%

64%

62%

52%

64%

45%

43%

Physicalinteractionwiththevehicle(i.e.,testdrive)

42%

36%

39%

36%

31%

38%

49%

38%

40%

43%

Lowpressureexperience

26%

18%

23%

27%

23%

21%

10%

14%

10%

24%

Gettingallmyquestionsanswered

39%

41%

39%

33%

27%

30%

36%

34%

40%

29%

Convenientlocation

18%

15%

12%

25%

20%

23%

13%

17%

15%

32%

Tobeoffereddifferentfinancingandusage-basedmodels

18%

18%

25%

20%

22%

19%

23%

34%

27%

15%

Makinggooduseofmytime

10%

10%

13%

11%

12%

10%

11%

15%

20%

11%

Abilitytocompleteallorsomeoftheprocessonline

7%

8%

10%

11%

12%

8%

14%

11%

17%

12%

Buildingtrustinthesalesperson

22%

26%

26%

23%

21%

12%

16%

18%

18%

16%

Havingaresourceforpost-purchaseneeds

11%

15%

18%

11%

27%

18%

17%

18%

34%

12%

Mostcommonlycited

Note:Sumofthepercentagesexceed100%asrespondentscanselectmultipleoptions.

Q59:Whenlookingtoacquireyournextvehicle,whatarethetopthreemostimportantaspectsofthepurchaseexperience?

Samplesize:n=871[Austria];853[Belgium];857[France];1,278[Germany];908[Italy];926[Poland];982[SouthAfrica];883[Spain];981[Turkey];1,338[UnitedKingdom]

AsOEMslookateverypotentialprofitpoolgoingforward,includingofferingtheirowninsuranceproducts,surveyedconsumersinseveralmarketsaresignalingasignificantlevelofinterestbasedontheperceptionthatitwillbe

convenientandcost-effective.

Percentageofsurveyedconsumerswhowouldbeinterestedinpurchasinginsurancedirectlyfromthemanufacturer

Turkey

SouthAfricaPolandSpain

Italy

UnitedKingdom

France

GermanyBelgium

Austria

58%

57%

41%

36%

34%

28%

27%

25%

23%

77%

Forthoseconsumerswhoareinterestedinpurchasinginsurancedirectlyfromthemanufacturer,primarybenefitsare…

33%

33%

39%

38%

44%

40%

50%

49%

50%

53%

14%

20%

15%18%

17%

53%

47%

46%

44%

39%36%35%

35%

14%15%16%

15%

33%

32%

24%

CostsavingsConvenienceStreamlinedpurchaseprocessOther

Q60:Thenexttimeyouacquireavehicle,howinterestedwouldyoubeinpurchasinginsurancedirectlyfromthevehiclemanufacturer?;Q61:Whatdoyouexpecttheprimarybenefitofbuyinginsurancedirectlyfromthemanufacturertobe?

Samplesize:nforQ60=871[Austria];853[Belgium];857[France];1,278[Germany];908[Italy];926[Poland];982[SouthAfrica];883[Spain];981[Turkey];1,338[United

Kingdom];nforQ61=196[Austria];210[Belgium];243[France];342[Germany];328[Italy];527[Poland];574[SouthAfrica];359[Spain];756[Turkey];457[UnitedKingdom]

Copyright©2023DeloitteDevelopmentLLC.Allrightsreserved.