Design,Innovation and Entrepreneurship 1.0智慧树知到答案2024年同济大学

Design,InnovationandEntrepreneurship1.0同济大学智慧树知到答案2024年第一章测试

Duringtheinvestors’pitch,theinvestorswillcareaboutyourmarket.Isitbigenoughtomakeitinteresting.Howmuchdoyouknowaboutit?

A:对B:错

答案:ADuringtheinvestors’pitch,theinvestorswouldliketoknowhowyoursolutionaddressesaprobleminthemarketandhowdoesitsolvethatproblem.

A:对B:错

答案:ATheinvestorsareinvestinginyouandyourteam.

A:对B:错

答案:AThefinancialprojectionsshallbebasedonreasonableassumptions.

A:对B:错

答案:AWhichwordbelowdescribestheVUCAera?

A:UncertaintyB:AssuranceC:ViabilityD:Certainty

答案:ASerendipityisthelucksomepeoplehaveinfindingorcreatinginterestingorvaluablethingsbychance.

A:对B:错

答案:A

第二章测试

CocoChanelrevolutionizedwomen'sclothingbyabolishingcorsets,longskirts,complicatedoutfitsthatrequiredthehelpoftheassistanttobeworn.Thisisalsoanexampleofradicalinnovation.

A:对B:错

答案:AWhenweencounterthefollowingsituation,weareusing_______reasoning.“·Allmealsarepreparedbythecateringcompanyaccordingtothebookingsonthesystem(rule)•AproportionQ(15%)ofaircraftpassengershavebookedveganmealsonthesystem(case),•wecanpredictthat15%ofpassengers(vegan)willreceivethecorrectmealduringtheflight(conclusion).”

A:AbductiveB:InductiveC:DeductiveD:Deductive+inductive

答案:CWhenweencounterthefollowingsituation,weareusing_______reasoning.“Apredictiondrawsaconclusionaboutafutureindividualfromapastsample.·ProportionQ(e.g.15%)ofobservedaircraftpassengershavehadinthepastattribute“vegan”.Therefore:•ThereisaprobabilitycorrespondingtoQ(15%)thatfutureaircraftpassengerswillhaveattribute“vegan”onnextflights”.

A:InductiveB:DeductiveC:AbductiveD:Deductive+inductive

答案:AAbductivereasoninglooksattheresultsfirst,thenittriestoformthebesthypothesistoexplaintheresultandfinallychecksthecasetoseeifitconformstothehypothesis.

A:错B:对

答案:BPleasechoosethecorrectstatements

aboutdesigninnovation:

A:OnlychangesinmeaningortechnologycanleadtoradicalinnovationB:Designersuseanemphasisonthefuturecontextinwhichthedesignhastofunction,toswayclientsfromaproblem-solvingapproachtoonethatallowsforthenegotiationofnewframes.C:Expertdesignismoreamatterofdevelopingandrefiningboththeformulationofaproblemandideasforsolutioninconcert,inaprocessofCOEVOLUTIONofboththeProblemspaceandtheSolutionspace.D:Changesinmeaningdefinetheso-calleddesign-driveninnovation

答案:ABCD

第三章测试

Pleaseselectthecorrectonesfromthefollowingstatementsaboutstrategy.

A:strategyisanintegrateddecisionthatleadsandpushescompanytoachievesuccess.B:strategyusuallywillbebetterforexternaluse.C:strategydevelopmentneedsacombinationoflogicalanalysisandbusinessintuition.D:strategyistodevelopaplantodefeatthecurrentofpotentialcompetitive.

答案:ACDWhichtoolorframeworkisnotforstrategyplanning?

A:ValuechainanalysisB:BCGMatricC:UserJourneymapD:MichaelPorter’sFiveforces

答案:CWhen

weassesstheportfolio,wemaytakethemarket-basedperspectivesbyassessingthemarketattractivenessandthecompetitiveposition.

A:错B:对

答案:BAtypicalstrategyforabusinessunitusuallyincludes

A:newproductlineexpansion,B:anewcustomergroup,C:geographicallyexpansion,D:acquisitionthedivestment

答案:ABCAtypicalframeworktodecidethebusinessunitstrategycanbesplitintotwoparts:diagnosisandselection.

A:对B:错

答案:A

第四章测试

Inherstudyonexpertentrepreneurs,Prof.Dr.Sarasvathyfoundsomepatternsofexpertentrepreneurship:

A:Theyfocusonwhattheycandoanddoit,withoutworryingmuchaboutwhattheyoughttodo.B:Asresourcesaccumulateinthegrowingnetwork,constraintsbegintoaccrete.Theconstraintsreducepossiblechangesinfuturegoalsandrestrictwhomayormaynotbeadmittedintothestakeholdernetwork.Assumingthestakeholderaccumulationprocessdoesnotprematurelyabort,goalsandnetworkconcurrentlyconvergeintoanewmarketandanewfirm.C:Theybeginwithwhotheyare,whattheyknowandwhomtheyknow,andimmediatelystarttakingactionandinteractingwithotherpeople.D:Someofthepeopletheyinteractwithself-selectintotheprocessbymakingcommitmentstotheventure.Eachcommitmentresultsinnewmeansandnewgoalsfortheventure.

答案:ABCDPleaseselectthecorrectonesfromthefollowingstatementsaboutteams.

A:Teammembersshallperformthesamehobbytosatisfytheirpersonaldemand.B:Yourteamareembeddedinanorganizationalcontextthatsetsboundaries,constrainstheteam,andinfluencesexchangeswithotherunitsinthebroaderentity.C:Teamarecollectiveswhoexisttoperformorganizationallyrelevanttasks.

D:Yourteamwillshoulderoneormorecommongoals,eachofthememberplayingacertainroleandtogetherexhibittaskinterdependenciesaswellasmaintainandmanageboundaries.

答案:BCDWhydowewantdothebusinessplanning?

A:Itistosupplyaninstrumentfortheearlyrecognitionofcriticaldevelopment.B:Itistounderstandthecompany'sbusiness.C:Itistheanticipationofthefuturedevelopmentofthecompany.D:ThefinancialBPcreatesthetransparencybetweenthesuccessfulprojectsandtheshareholdervalue.

答案:ABCDPleaseselectthecorrectstatementaboutbusinessplanning.

A:Itisnotnecessarytounderstandthereportinglineoftheorganizationtostartyourbusinessplan.B:Thebusinessplanningismorefromthemanagementperspective,theoperationalperspective,ratherthanapurefinancialperspective.C:Asuccessfulbusinessplanningcouldonlybeachievedinthebottom-upmannerinoneorganization.D:Eachunitoftheorganizationshallchoosetheirownadvancedtoolstofinalizethebusi