国际营销专业英语词汇

ActsofGod不可抗力AAAAmericanArbitrationAssociation美国仲裁协会arbitration仲裁公断analogy类推法aesthetics美学agent代理商acquisition收购advertising广告advertisingappeal广告诉求advertisingcopy广告文案advocacyadvertising倡导式广告blackmarket黑市BEMsBigEmergingMarkets大新兴市场BOPBottomofthepyramid金字塔的底部经济落后国家balanceofpayments国际收支贸易支付差额bribery贿赂benefitsegmentation利益细分behaviorsegmentation行为细分brandequity品牌资产bipolarfashion两极时尚barter实物交易物品交换BTObuilttoorder按订单生产bargainingpower议价或谈判、交涉等的实力或权限broadband宽带bluetooth蓝牙CustomsUnion关税同盟CommonMarket共同市场collectivistculture集体主义文化culturaltypology文化类型说commonlawcaselaw普通法案例法civillaw成文法copyright版权counterfeiting伪造conflictresolution冲突解决clusteranalysis集群分析聚分析consumerpanel消费者反应研究小组cobranding联合品牌cencentratedglobalmarketing集中全球营销cost-basedpricing成本加成定价CIFcostinsurancefreight成本加保险费和运费CFRcostandfreight成本加运费cost-basedtransferpricing基于成本的转移价格2competitivepricing竞争性定价countertrade对等贸易反购贸易counterpurchase互购反向购买compensationtrading补偿贸易conveniencestore便利店categorykiller“品类杀手”掌握特定系列商品的优惠专卖店containerization货柜运输货柜装货corporateadvertising企业广告creativeexecution创意执行collaborating协作convergence聚焦集中channel渠道competitiveadvantage竞争性优势cross-border跨国界的跨境的centrallyplannedsocialism计划配置体制centrallyplannedcapitalism计划市场体制capitalflow资本流动资金流currentaccount经常帐户capitalaccount固定资产帐户资本性帐户calloption购买选择权distribution渠道、分销domesticmarket国内市场domesticcompany国内型公司deficit赤字depreciate贬值折旧devaluation货币贬值diffusionofinnovation创新扩散disputesettlement争议调停demographicsegmentation人口统计细分diversification多样化dynamical有力量的differentiatedglobalmarketing差异全球营销delivereddutypaid完税后交货制定目的地dumping倾销distributor分销商departmentstore百货公司discountstore廉价商店ethnocentric母国中心的extensionapproach延伸方式experiencetransfers经验移植EUEuropeanUnion欧盟economicsystem经济体制economicfreedomindex经济自由度排名3economicexposure经济风险economicunion经济联盟environmentalsensitivity环境敏感性EDIElectronicDataInterchange电子数据交换无纸贸易ethnicsegmentation种族细分equitystake股权ex-works工厂内交货emotionalappeal感性诉求ForeignExchangemarket外汇市场forwardmarket期货市场FTAFreeTradeArea自由贸易区Femininity女性气质FCPAForeignCorruptParcticesAct国外腐败行为法FCCPForeignconsumerculturepositioning外国消费者文化定位franchising特许经营FASfreealongsideship装运港船边交货FOBfreeonboard船上交货fluctuation不稳定性formutility形态效用flagshipmodel旗舰模式globalmarketing全球营销globalization全球化GMSGlobalMarketingStrategy全球营销策略globalortransnationalcompany全球或跨国公司geocentric世界中心的GATTGeneralAgreementonTariffsandTrade关税与贸易总协定globalstrategy全球战略GDPGrossDomesticProduct国内生产总值GNPGrossNationalProduct国民生产总值G-7GroupofSeven七国集团globalmarketsegmentation全球市场细分globalteen全球青少年细分市场globalelite全球精英阶层细分市场GCCPglobalconsumerculturepositioning全球消费者文化定位greenfieldinvestment绿地投资governmentcontrolssubsidies政府控制和补贴greymarket灰色市场globalretailing全球零售业hyperinflation恶性通货膨胀high-contextculture高背景文化hightouchproduct高感性产品hypermarket大卖场internationalcompany国际型公司individualistculture个人主义文化4InternationalLawCommission国际法律委员会ICJInternationalCourtofJustice国际法庭海牙internationalconvention国际约定internationalcustom国际惯例Islamiclaw伊斯兰法律intellectualproperty知识产权ICCInternationalChamberofCommerce国际商会ICCAInternationalCouncilforCommercialArbitration国际商业仲裁理事会incipientmarket初始市场incoterms国际贸易术语解释通则inflationary通货膨胀的intangibleproperty无形资产informationutility信息效用inventorymanagement存货管理intermodaltransportation协调联运IMCIntegratedMarketingCommunication整合营销传播idiom方言土语imageadvertising形象广告jurisdiction权限jointventure合资localizedoradaptationapproach本地化或适应化方式Leverage杠杆作用low-incomecountries低收入国家LDCsLeast-developedcountries中低收入国家LAFTALatinAmericaFreeTradeArea拉美自由贸易区low-contextculture低背景文化LTOlong-termorientation长期取向license许可licensor许可证颁发者licensee许可证接受者litigation诉讼latentmarket潜在市场LCCPlocalconsumerculturepositioning当地消费者文化定位labeling标签logistic物流managementorientations管理取向multinationalcompany跨国公司managementmyopia管理短视marketcapitalism市场配置体制marketsocialism市场社会主义体制monetarypolicy货币政策MFAMultifiberArrangement多种纤维协定merchandisetrade商品贸易5masculinity男性气质MISManagementInformationSystem管理信息系统marketingmodeldriver营销模式驱动因素marketskimmingpricingstrategy市场撇脂定价策略marketholding市场保持marginal-costpricing边际成本定价market-basedtransferprice基于市场的转移价格nonmonetarycost非货币费用NAFTANorthAmericanFreeTradeArea北美自由贸易区nationalcontrols国家管制NTBsNon-tariffsbarriers非关税壁垒NIEsnewlyindustrializingeconomies正在工业化的经济nationalization国有化negotiatedtransferprice协议转移价格organizationalculture组织文化orthodox传统的OECDOrganizationforEconomicCooperationandDevelopment经济合作与发展组织option优先选择权ownership所有权offset抵销outletstore处理品零售店名品折扣店organicgrowth有机增长polycentric东道国中心的postindustrialcountries后工业化国家productsaturationlevels产品饱和度powerdistance权利距离persistance坚持继续perseverance坚定不移PermanentCourtofInternationalJustice国际常设法庭Publicinternationallaw公共国际法Privateinternationallaw私人国际法patent专利primarydata原始资料第一手数据psychographicsegmentation心理因素细分positioning定位productwarranty产品质量保证书platform平台penetrationpricingpolicystrategy渗透性定价priceescalation价格升级pricetransparency价格透明度parallelimporting平行进口puleria杂货店placeutility地点效用6PRpublicrelationships公共关系publicity公众度productdifferentiation产品差异化RD-ResearchandDevelopment研究开发rival竞争者regiocentric区域中心的regionaleconomicagreement区域经济协定resourceutilization资源利用restrainingforces限制因素rightofpriority优先权rationalappeal理性诉求rivalry竞争敌对状态standardizedapproach标准化方式scaleeconomic规模经济servicestrade服务贸易STOshort-termorientation短期取向SRCself-referencecriterion自参照标准surveillance监督监视secondarydata次级材料第二手数据surveyresearch问卷调查standardizedglobalmarketing标准化全球营销sourcedgoods货源货物syndrome综合病症switchtrading转口贸易转手贸易specialtyretailer专业零售商specialtystore特种商店supermarket超级市场supercenter特大购物中心sellingproposition