剑桥商务英语词汇

剑桥商务英语词汇3Outstripv.超过Volatileadj.可能急剧波动的，不稳定的，易恶化的Armn.分部，职能部门Upmarketadj.高级的，高档的Buoyantadj.趋于上升的，上涨的Ruleout宣布。。不可能，排除。。的可能性Low-margin低利润的High-sales膏销售量的Proclamationn.公告Discrepancyn.差异Reckonv.考虑；认为Preferencen.爱好，喜好Retentionn.保留，保持Enticev.引诱Loyaltyn.忠诚，衷心High-filer有潜力的新秀Precociousadj.早熟的，比较早具备某种能力的，超常的Illustriousadj.著名的，杰出的，卓越的Audaciousadj.大胆的，有冒险精神的fearlessInstitutev.建立，制定；开始，实行organize,establishDictumn.宣言，声明，格言pronouncementGrovelv.向。。卑躬屈膝Affableadj.平易近人的，和蔼的amicableEthosn.个人或团体的气质精神特质Meritocracyn.英才管理，能人统治Heavy-handed严厉的，粗暴的，高压的harshandoppressiveShake-up动摇，革新，剧变Big-hitter有影响力的人High-profile鲜明的姿态Adoptanapproach采用某种方法Scenarion.行动纲要Forecastv.预测predictcalculateRefineryn.精炼厂，炼油厂Outlayn.支出，费用From…to…从。。到。。Asaresultof结果是Ifthat’sthecase假如那样的话Inthesense从某种意义上讲Thesame同。。一样Inotherwords换句话说Hailv.赞扬，赞颂Amorphousadj.无固定形状的，不规则的，无组织的Feasibleadj.可行的；行得通的Helpsb.Dosth.帮助某人做某事Supplysb.Sth./supplysth.Supplysth.Forsb.Supplysb.Withsth.Accreditedadj.被认定合格的，备案的；牛奶奶粉等品质被认可的Commitmentn.承诺，保证Cashflow现金流转Break-even收支平衡点Thegraphshows…改图显示了。。。Increased/decreasedslowly/rapidly/steadily缓慢、迅速、稳步增长（下降）Regarding就。。而言Recoverto恢复到。。Thereportisconcluding…该报告总结。。Inorderto..,itisbetterto…为了。。。，最好。。Theaimofthisreportisto…该报告旨在Consequently…因而。。Furthermore,itissuggestedthat…此外，建议。。Itisadvisablethat…最好Tosumup…最后，。。Publicityn.宣传Finalisev.定下来Brochuren.宣传册Floorplan平面图Note-pad便条本Flexibilityn.灵活性Moralen.士气，斗志Retailern.零售商Deliveryn.发送的货物Outletn.经销店Disposableadj.可自由支配的Appealn.吸引力Organogramme部门职责图Shopfloor生产场所Rigidadj.死板的，不灵活的Initiativen.新方案Glamorousadj.诱人的Elaborateadj.复杂的Disseminatev.散播，传播Supplementv.增补，补充Recognitionn.认可Boildown归结为产品推销：推出新产品或者服务项目时如何有效地利用媒体A.Productpromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservicePromotionservesasanopportunitytoexchangeinformationordetailsoftheproductorservicenotonlyforthecompanybutalsofortheconsumers.Therapiddevelopmentofmediamakesittheidealmeanstomakepromotionefforts.Mediapromotioninvolvespromotionthroughtelevision,radio,newspapers,internetandmobilephones.Thekeyofeffectivepromotionthroughmedialiesintargetingyourendeavorstocreateapositivecompanyimageandbrandawarenessofyourproductsorservices.First,defineandselectyourtargetaudiencesothatyoucantailoryourmessagedirectlytotheneeds,concernsandinterestsofyourprospects.Second,befamiliaryourselfwithqualityorfunctionofyourproductorserviceanddemonstratetothemthatyourproductorserviceisreallygoodandsuitstheneedofthepublic.信息管理：公司内部有效的交流沟通体系的重要性B.Informationmanagement:theimportanceofaneffectiveinternalcommunicationsysteminacompany.Theimportanceofacomprehensiveinternalcommunicationsystemcannotbeunderstated.Howemployees,associationmembersandotherrelatedpeople,suchasinvestors,trusteesandbusinesspartners,perceivethattheorganizationiscrucialtoitssuccess.Theroleofeffectiveinternalcommunicationsystemtakesongreatersignificanceintheperiodofcorporateupheaval.Withouteffectiveinternalcommunications,thecrisisofconfidenceinbusinessesandcorporateleadershipcouldhurtsincereeffortstobuildapositivecorporatecultureandtoenhanceemployeemoraleandproductivity,anddevastatetheoverallimageofanorganization.Infact,agoodinternalcommunicationsprogramnotonlyaffectsorganizationalandoperationalsuccess,buthasaconsiderableimpactonexternalfunctionssuchasmarketing,communityandgovernmentrelations,andinvestorrelations.Therefore,acompanyshouldtryitsbesttosetupaneffectiveinternalcommunicationsystem.技术：评价新技术的成本效益时所涉及的因素C.Technology:thefactorsinvolvedinassessingthecost-effectivenessofnewtechnologyAssessmentofthecost-effectivenessofnewtechnologycanbebothchallengingandcrucial.Whethertointroduceanewtechnologyornotdependslargelyontheoutcomeofthecost-effectiveanalysisofthetechnology.Itisimportantforthedecisionmakerstodeterminewheretoallocatethelimitedresources.Severalfactorsareinvolvedintheassessment.Benefitsofthenewtechnologyshouldbethefirstconsideration.Inassessingthebenefitsyoumightaskthefollowingquestions:Whatspecificproblemshallbesolvedbythenewtechnology?Whatarethestrengthsofthenewtechnologycomparedtotheoldone?Doesitstreamlinetheproductionprocesswithnoticeableeffect?Whatarethelong-termgainsforthecompany?A：AninternationalconferenceisgoingtobeheldinDenmarknextmonth.Andourcompanyisinterestedinattendingtheconference.Wearesupposedtoselectsomepeopletorepresentourcompanyattheconference.Whatkindofstaffmembersdoyouthinkshouldbepropercandidates?B:Firstly,theyshouldbehighlyinnovativeandresponsible,andquitefamiliarwithourproductionrangeandhaveworkingexperiencesinatleastthreedifferentsectionsinthecompany.Secondly,agoodcommandofEnglishaswellasthelanguageofthehostcountryisnecessary.IsupposeEnglishwillbetheworkinglanguage.Itwillgreatlyfacilitatetheircommunicationwithpeopleattheconference.A:AndIalsothink,itisbettertoselectpeoplewhohaveexperienceofworkingandlivingabroad.Thatmeanstheydon’tneedtoadjustthemselvestotheso-calledculturalshock.Ofcourse,theyshouldenjoygoodhealthandbestrongenoughtoendurethelongjourney.B:Thecompanyneedtomakesomepracticalarrangementbeforetheconference.First,makesureaboutthetimeandplaceoftheconferenceandmakeaccommodationsinadvanceb