美国电子商务市场调研和分析报告（英文版）-2024年1月上传培训课件

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TRENDSE-commerceintheUnitedStatesCHAPTER

01OverviewRevenueofthee-commerceindustryintheU.S.2017-2027(inbillionU.S.dollars)Revenueofthee-commerceindustryintheU.S.2017-20271,6001,4001,2001,0008006004002000201720182019202020212022202320242025202620274Description:TherevenueintheE-commercemarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027byintotal490.4billionU.S.dollars(+53percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.4trillionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2017to2027Source(s):DigitalMarketInsightsRetaile-commercesalesintheUnitedStatesfrom2018to2027(inbillionU.S.dollars)Retaile-commercesalesintheU.S.2018-20272.01.81.61.41.21.01.721.551.391.261.141.040.960.820.80.60.60.40.20.00.52201820192020202120222023*20242025202620275Description:In2022,retaile-commercesales-includingdigitalservices-weresettosurpassonetrillionU.S.dollarsintheUnitedStates.After2022,saleswillcontinuetogrow,consistentlyreachingfiguresoveronetrillionU.S.dollarsby2027.

ReadmoreNote(s):UnitedStates;2018to2022;*Startingfromtheindicatedyear,figuresareforecastsfromJune2023.Includesproductsorservicesorderedusingtheinternet,regardlessofthemethodofpaymentorfulfillment;excludestravelandevent[...]

ReadmoreSource(s):InsiderIntelligenceRetaile-commercesalesintheUnitedStatesfrom1stquarter2009to2ndquarter2023(inmillionU.S.dollars)QuarterlyU.S.e-commerceretailsales2009-2023300,000250,000200,000150,000100,00050,0000Q1

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'23*6Description:FromApriltoJune2023,U.S.retaile-commercesalesamountedtonearly277.6billionU.S.dollars,markinganincreasecomparedtothepreviousquarter.Overall,retaile-commercesalesoutdidthequarterlysalesrecordsregisteredin2020.

ReadmoreNote(s):UnitedStates;Q12009toQ22023;seasonallyadjustedestimates;*Revisedestimates.**Preliminaryestimates.Estimatesareadjustedforseasonalvariation,butnotforpricechanges.Totalsalesestimatesarealsoadjustedfor[...]

ReadmoreSource(s):USCensusBureau;USDepartmentofCommerceE-commerceasshareoftotalU.S.retailsalesfrom1stquarter2010to2ndquarter2023Quarterlye-commerceshareintotalU.S.retailsales2010-202318%16%14%12%10%8%6%4%2%0%Q1

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'23*7Description:Inthesecondquarterof2023,theshareofe-commerceintotalU.S.retailsalesstoodat15.4percent,upfromthepreviousquarter.FromApriltoJune2023,retaile-commercesalesintheUnitedStateshitalmost277.6billionU.S.dollars,thehighestquarterlyrevenueinhistory.ReadmoreNote(s):UnitedStates;Q12010toQ22023;adjustedestimates;*Revisedestimates.**Preliminaryestimates.EstimatesarebasedondatafromtheMonthlyRetailTradeSurveyandadministrativerecords.Thisstatisticwascompiledusing[...]

ReadmoreSource(s):USCensusBureau;USDepartmentofCommerceRevenueperuserofthee-commercemarketintheUnitedStatesfrom2018to2027(inU.S.dollars)Revenueperuserofe-commerceintheU.S.2018-20275,5005,0004,5004,0003,5003,0002,5002,0001,50020182019202020212022202320242025202620278Description:TheaveragerevenueperpayingE-commerceuserintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027byintotal1,515.2U.S.dollars(+44.98percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach4,883.59U.S.dollarsandthereforeanewpeakin2027.Notably,thearpuoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2027Source(s):CHAPTER

02SegmentsMostpopularcategoriesforonlinepurchasesintheU.S.asofJune2023MostpopularcategoriesforonlinepurchasesintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%ClothingShoes44%34%Bags&accessoriesFood&beverages(excl.restaurantdelivery)Cosmetics&bodycare26%26%24%Petproducts23%22%21%Books,movies,music&games(excludingdownloads)AccessoriesDrugstore&healthproductsConsumerelectronics(e.g.,TV,smartphones)Toys&babyproducts19%18%15%Furniture&householdgoodsHouseholdappliances13%12%10Description:Thevarietyofproductsthatcanbepurchasedonlineiscontinuouslygrowing.AmongU.S.consumersthetwomostpopularcategoriesforonlinepurchasesareClothingandShoes.44percentand34percentofconsumersrespectivelychosetheseanswersinourrepresentativeonlinesurvey.Thesurveywasconductedonlineamong5,030respondentsintheUnitedStates,in2023.ConsumerInsightsofferyouallresultsofourexclusivesurveys,basedonmorethan2,000,000[...]

ReadmoreNote(s):UnitedStates;July2022toJune2023;5030respondents;18-64yearsSource(s):ConsumerInsightsRetaile-commercesalesCAGRintheUnitedStatesfrom2017to2027,byproductcategoryU.S.retaile-commercesalesCAGR2017-2027,byproductcategoryCompoundannualgrowthrate10%0%5%15%20%25%24%30%FoodBeverages19.1%Beauty,Health,Personal&HouseholdCare14.5%Toys,Hobby&DIYFashion13.5%13.3%FurnitureElectronicsMedia8.5%7.1%6.8%Total12.7%11Description:Thecompoundannualgrowthrate(CAGR)ofe-commercecategoriesintheUnitedStatesaveraged12.7percentfortheperiodbetween2017and2027.ThehighestCAGRforthisperiodwasestimatedtobeinthefoodsegment,amountingto24percentgrowth.Thesegmentofbeauty,health,personal&householdcareisestimatedtohaveover14percentcompoundannualgrowthrateduringthisperiod.

ReadmoreNote(s):UnitedStates;November2022Source(s):DigitalMarketInsightsYear-on-yearchangeinretaile-commercesalesintheUnitedStatesin2022,byproductcategoryU.S.e-commerceannualsalesgrowth2022,byproductcategoryYear-on-yearsalesgrowth-10%Auto&parts-5%0%5%10%15%20%25%30%35%30.1%Food&beverageApparel&accessories*-Jewelry20.7%15.4%15.1%6.8%Health,personalcare&beauty**-Cosmetics&beauty-Fragrance19.6%19.4%17.7%15%14%12%10.3%-PetproductsComputer&consumerelectronicsOfficeequipment&suppliesToys&hobbyFurniture&homefurnishings12Description:Automobileandautopartswasthee-commercecategorywiththehighestexpectedyear-over-yeargrowthbetween2021and2022.AsofFebruary2022,carandautopartsretaile-commercesaleswereforecasttoincreaseover30percentcomparedtothepreviousyear.Foodandbeveragewasthesecondfastestgrowingsegment,ataround21percent.Theaverageretaile-commercegrowthacrossallcategorieswouldreach14percent.

ReadmoreNote(s):UnitedStates;February2022;forecast;*Including'Jewelry'assubcategory.**Including'Cosmetics&beauty','Fragrance',and'Petproducts'assubcategories.Dataincludesproductsorservicesorderedusingtheinternet,regardlessofthe[...]

ReadmoreSource(s):eMarketerTotalretailande-commercesalesvalueintheUnitedStatesin2021,bybusiness(inbillionU.S.dollars)Totalretailande-commercesalesintheUnitedStates2021,bybusinessBusinessTotal1484.1140.5993.5E-commerceMotorvehicleandpartsdealers*FurnitureandhomefurnishingsstoresElectronicsandappliancestoresBuildingmaterials,gardenequipment,andsuppliesdealersFoodandbeveragestores4.532.76480.95889.153872.8526.71Healthandpersonalcarestores*Gasolinestations**566.09290.65102.49797.7ClothingandclothingaccessoriesstoresSportinggoods,hobby,musicalinstrument,andbookstoresGeneralmerchandisestores*20.56.33Miscellaneousstoreretailers159.58.72Nonstoreretailers1130.88823.813Description:In2021,foodandbeveragestoresgenerated26.7billionU.S.dollarsthroughonlineretailsalesintheUnitedStates.Intotal,salesofthistypeofretailestablishmentsamountedtonearly890billionU.S.dollarsthatyear.E-commercesalesofapparelandclothingaccessories,inturn,registerede-commercesalesof20.5billionU.S.dollars.ReadmoreNote(s):UnitedStates;2021Source(s):USCensusBureauE-commerceaspercentageoftotalB2BandB2Cshipments,sales,andrevenuesintheUnitedStatesin2019and2020,bysectorE-commerceshareofB2BandB2Cshipments,salesandrevenuesintheU.S.2019-20202019202080%70%60%50%40%30%20%10%0%68.1%68.5%35.6%33.6%14.6%10.6%7.9%8.2%ManufacturingshipmentsMerchantwholesaletrade¹salesRetailtradesalesServiceindustriesrevenue14Description:In2020,e-commerceaccountedfor68.5percentofmanufacturingshipmentsintheUnitedStates.Incontrast,onlinesalesonlyaccountedfor14.6percentoftotalretailtradeshipmentsandrevenuesintheU.S.ReadmoreNote(s):UnitedStates;2019and2020Source(s):USCensusBureauCHAPTER

03LeadingplayersMarketshareofleadingretaile-commercecompaniesintheUnitedStatesin2023BiggestonlineretailersintheU.S.2023,bymarketshareShareofretaile-commercesales15%

20%0%5%10%25%30%35%40%37.6%AmazonWalmartApple6.4%3.6%3%1.9%1.9%1.5%eBayTargetTheHomeDepotCostcoBestBuyCarvanaKroger1.4%1.4%1.3%16Description:Accordingtoestimates,AmazonclaimedthetopspotamongonlineretailersintheUnitedStatesin2023,capturing37.6percentofthemarket.Secondplacewasoccupiedbythee-commercesiteoftheretailchainWalmart,witha6.4percentmarketshare,followedinthirdplacebyApple,with3.6percent.ReadmoreNote(s):UnitedStates;February2023;estimatesSource(s):BusinessInsider;eMarketer;LinkedInToponlinestoresintheUnitedStatesin2022,bye-commercenetsales(inmillionU.S.dollars)ToponlinestoresintheU.S.in2022,bye-commercenetsalesE-commercerevenueinmillionU.S.dollars40,000

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80,000020,000100,000120,000140,000130,27052,39730,98920,00119,11214,19713,15410,45510,25410,09917Description:AwastheleadingtheU.S.e-commercemarket,withe-commercenetsalesofUS$130,270millionin2022generatedintheU.S.,followedbywithUS$52,397million.ThirdplaceistakenbywithrevenuesofUS$30,989million.TisthefourthbiggestonlinestoreintheU.S.withnetsalesofUS$20,001millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.comLeadingonlinestoresinthefood&beveragessegmentintheUnitedStatesin2022,bye-commercenetsales(inmillionU.S.dollars)Topfood&beveragesonlinestoresintheU.S.in2022E-commercerevenueinmillionU.S.dollar01,0002,0003,0004,0005,0006,0005,2403,5953,1272,6552,4371,8001,6731,34199887418Description:WisleadingtheFood&Beveragese-commercemarketintheU.S.,withe-commercenetsalesofUS$5,240millionin2022generatedintheU.S.,followedbywithUS$3,595million.ThirdplaceistakenbywitharevenueofUS$3,127million.KisthefourthbiggestFood&BeveragesonlinestoreintheU.S.withnetsalesofUS$2,655millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;LeadingonlinestoresinthefashionsegmentintheUnitedStatesin2022,bye-commercenetsales(inmillionU.S.dollars)TopfashiononlinestoresintheU.S.in2022E-commercerevenueinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0006,7648,0009,00010,0009,95511,0008,5985,7884,8884,4004,3094,1502,5692,43119Description:Wisleadingthefashione-commercemarketintheU.S.,withe-commercenetsalesofUS$9,955millionin2022generatedintheU.S.,followedbywithUS$8,598million.ThirdplaceistakenbywitharevenueofUS$6,764million.SisthefourthbiggestfashiononlinestoreintheU.S.withnetsalesofUS$5,788millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;MostpopularonlineshopsintheU.S.asofJune2023MostpopularonlineshopsintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%AmazonWalmart75%49%Target26%Ebay21%BCACostco18%16%15%14%14%HomeDepotAKML11%11%9%8%20Description:WeaskedU.S.consumersabout"Mostpopularonlineshops"andfoundthat"Amazon"takesthetopspot,while"Q"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;July2022toJune2023;10012respondents;18-64yearsSource(s):ConsumerInsightsMostpopularonlinemarketplacesintheUnitedStatesinApril2023,basedonshareofvisitsLeadingonlinemarketplacesintheU.S.2023,basedonvisitshare70%58.03%60%50%40%30%20%10%0%13.11%6.53%5.02%2.64%21Description:InApril2023,AwastheleadingonlinemarketplaceintheUnitedStatesbyalargemargin.Duringthemeasuredperiod,thesprawlingplatformaccountedfor58percentofdesktoptrafficinthemarketplacesubcategory.eBrankedsecond,makingup13.11percentofvisits.ReadmoreNote(s):UnitedStates;April2023;desktoponly;category:E-commerceandshopping-MarketplaceSource(s):SimilarWebMostpopulare-commerceandshoppingwebsitesintheUnitedStatesinApril2023,basedonshareofvisitsLeadinge-commerceandshoppingwebsitesintheU.S.2023,basedonvisitshareShareofvisits20%

25%0%5%10%15%30%35%40%45%50%44.58%10.07%5.01%3.85%2.66%22Description:InApril2023,AwastheleadingonlineshoppingwebsiteintheUnitedStates.Duringthemeasuredperiod,thesprawlingplatformaccountedforapproximately45percentofdesktoptrafficinthee-commerceandshoppingsubcategory.InsecondplaceonthelistwaseB,with10.07percentofvisits.ReadmoreNote(s):UnitedStates;April2023;desktoponly;category:E-commerceandshoppingSource(s):SimilarWebLeadingshoppingappsintheUnitedStatesin2022,bynumberofdownloads(inmillions)MostdownloadedshoppingappsintheUnitedStates2022NumberofdownloadsinmillionsAppleAppStoreGooglePlayStore2005101525303540AmazonSHEIN-FashionShoppingOnlineWalmart-Shpping&GroceryTemu:TeamUp,PriceDownFetch:HaveFun,SaveMoneyNike:Shoes,Apparel,StoriesUpside-Cashbackongas&foodEtsy:Custom&CreativeGoodsTheHomeDepot22.4412.5316.939.811.0410.149.669.257.884.594.812.446.447.827.856.776.57.545.193.423.333.63.652.42eBay-ShopattheMarketplaceOfferUp-Buy,Sell,Letgo.Target23Description:In2022,Amazon'sshoppingappwasthemostdownloadede-commerceappintheUnitedStatesonbothiOSandAndroiddevices,accumulatingatotalofnearly35milliondownloadsthatyear.FastfashionretailerSHEIN'sappwasthesecondmostpopularonmobiledevices,withovernearly17milliondownloadsontheAppleAppStoreand10millionontheGooglePlayStore.ReadmoreNote(s):UnitedStates;2022Source(s):AppMagicCHAPTER

04OnlineshoppersNumberofusersofe-commerceintheU.S.2018-2027(inmillions)Numberofusersofe-commerceintheU.S.2018-2027295289.91287.44284.63285275265255245235225279.95274.72268.2264.53252.67243.642019234.8220182020202120222023202420252026202725Description:ThenumberofusersintheE-commercemarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027byintotal15.2millionusers(+5.53percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach289.91millionusersandthereforeanewpeakin2027.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2027Source(s):DigitalMarketInsightsPenetrationrateofe-commerceintheU.S.2018-2027Penetrationrateofe-commerceintheU.S.2018-202785%83.52%83.23%82.84%83%81%79%77%75%73%71%69%67%65%81.9%80.8%79.28%78.5%75.21%72.88%70.7%201820192020202120222023202420252026202726Description:ThepenetrationrateintheE-commercemarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027byintotal2.7percentagepoints.Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach83.52percentandthereforeanewpeakin2027.Notably,thepenetrationrateoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2027;numberofactivepayingcustomers(oraccounts);forecastadjustedforexpectedimpactofCOVID-19Source(s):DigitalMarketInsightsDistributionofmobilee-commerceshoppersintheUnitedStatesasofMarch2023,byagegroupE-commerceshoppersmobileaudienceshareintheU.S.2023,byage50%46.9%45%40%35%30%25%20%15%10%5%31.8%9%8.1%55+4.2%0%18-2425-3435-4445-5427Description:InMarchof2023,thelargestshareofe-commerceshoppersintheUnitedStatesconsistedofadultsaged18to24(46.9percent),basedongeolocatedmobileuserdata.Adultsbetweentheagesof25and34madeupalmost32percentofthee-commerceshoppermobileaudienceinthecountry.ReadmoreNote(s):UnitedStates;March2023;basedonanaudiencesizeof137,224,896mobileusersSource(s):Start.ioDistributionofmobilee-commerceshoppersintheUnitedStatesasofMarch2023,bygenderE-commerceshoppersmobileaudienceshareintheU.S.2023,bygenderFemale46.9%Male53.1%28Description:GeolocatedmobileuserdatafromMarch2023revealedthatmenmadeupthemajorityofe-commerceshoppersintheUnitedStateswith53.1percent.Incomparison,almost47percentofe-commerceshopperswerewomen.

ReadmoreNote(s):UnitedStates;March2023;basedonanaudiencesizeof137,224,896mobileusersSource(s):Start.ioDistributionofmobilee-commerceshoppersintheUnitedStatesasofMarch2023,byincome(inU.S.dollars)E-commerceshoppersmobileaudienceshareintheU.S.2023,byincome40%34.9%35%30%25%20%15%10%5%17.7%16.2%13.9%9.7%7.6%0%0%Lessthan25k25,000to39,99940,000to59,99960,000to74,99975,000to99,999100,000to149,999150kandabove29Description:GeolocatedmobileuserdatarevealedthatinMarch2023,thelargestshareofe-commerceshoppersintheUnitedStateshadahouseholdincomeoflessthan25,000U.S.dollarsat34.9percent.Thosewithahouseholdincomeof40,000to59,999U.S.dollarsmadeupthesecondlargestshare(17.7percent).ReadmoreNote(s):UnitedStates;March2023;basedonanaudiencesizeof137,224,896mobileusersSource(s):Start.ioSocialcommerceGrossMerchandiseValue(GMV)intheUnitedStatesfrom2022to2028(inbillionU.S.dollars)SocialcommerceGMVintheU.S.2022-2028160140120100145.23122.32103.0286.7780604020073.0861.5551.84202220232024202520262027202830Description:In2022,socialcommercesalesintheUnitedStateswereestimatedatnearly51.8billionU.S.dollars.Associalmedia'sinfluencecontinuestoincrease,U.S.socialcommerceisprojectedtoreach145.2billionU.S.dollarsby2028.

ReadmoreNote(s):UnitedStates;April2022Source(s):ResearchandMarkets;CHAPTER

05ShoppingbehaviorAttitudestowardsonlineshoppingintheU.S.asofJune2023AttitudestowardsonlineshoppingintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%43%43%CustomerreviewsontheinternetareveryhelpfulWhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstIprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)32%IwanttoseeandtouchanitembeforeIbuyit27%25%WhenIorderanitem,IpreferexpressshippingIusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletWhenIbuyanitem,IwanttoholditinmyhandthesamedayIusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove22%22%21%17%12%32Description:Whenaskedabout"Attitudestowardsonlineshopping",mostU.S.respondentspick"Customerreviewsontheinternetareveryhelpful"asananswer.43percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):UnitedStates;July2022toJune2023;10012respondents;18-64yearsSource(s):ConsumerInsightsMostreturnedonlinepurchasesbycategoryintheU.S.asofJune2023MostreturnedonlinepurchasesbycategoryintheU.S.2023Shareofrespondents0%10%20%30%40%50%ClothingBags&accessories26%18%18%ShoesAccessoriesFood&beveragesConsumerelectronics(e.g.,TV,smartphones)Cosmetics&bodycare13%12%11%10%Bags&luggageBooks,movies,music&games(excludingdownloads)Householdappliances9%9%9%9%Toys&babyproductsFurniture&householdgoodsPetproducts8%8%33Description:Whenaskedabout"Mostreturnedonlinepurchasesbycategory",mostU.S.respondentspick"Clothing"asananswer.26percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):UnitedStates;July2022toJune2023;10012respondents;18-64yearsSource(s):ConsumerInsightsDriversofonlinepurchasesintheU.S.in2022DriversofonlinepurchasesintheU.S.2022Shareofrespondents0%10%20%30%40%50%49%60%DirectdeliverytomyhomeAvoidingcrowds55%MoreconvenientwayofshoppingCheaperprices48%47%AvailableroundtheclockGreaterproductrange41%38%MorepossibilitiestocompareMoreproductinformationUndisturbedshoppingprocessTherearenogoodreasonstobuyitemsonlineOther35%32%29%5%4%3%Don'tknow34Description:55percentofU.S.respondentsansweroursurveyon"Driversofonlinepurchases"with"Directdeliverytomyhome".Thesurveywasconductedin2022,among9,989consumers.

ReadmoreNote(s):UnitedStates;fourwavesfrom03January2022to16December2022;9989respondents;18-64yearsSource(s):ConsumerInsightsU.S.customersatisfactionwithonlineretailfrom2000to2022(indexscore)ACSI-U.S.customersatisfactionwithonlineretailasof2022908483838383838282828281818180808080807878787777807060504030201002000

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202235Description:Thistimelineshowsthecustomersatisfactionwithe-retailovertheyears,asmeasuredintheAmericanCustomerSatisfactionIndex(ACSI)score.In2022,customersatisfactionwithelectronicretailincreasedto80points.ReadmoreNote(s):UnitedStates;2000to2022Source(s):ACSI®Onlinevs.offlineproductresearchbycategoryintheU.S.in2022Onlinevs.offlineproductresearchbycategoryintheU.S.2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%Consumerelectronics(e.g.TV,smartphones)Clothing46%38%Shoes36%Bags&accessories34%HouseholdappliancesBooks,movies,music&gamesAccessories33%27%25%Cars,motorcycles,bicyclesCosmetics&bodycareFurniture&householdgoodsBags&luggage22%22%20%18%Drugstore&healthproductsFood&beverages18%18%36Description:Whenaskedabout"Onlinevs.offlineproductresearchbycategory",mostU.S.respondentspick"Consumerelectronics(e.g.TV,smartphones)"asananswer.46percentdidsoinouronlinesurveyin2022.

ReadmoreNote(s):UnitedStates;fourwavesfrom03January2022to16December2022;9989respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

06DeviceusageMostcommononlinepurchasesbydeviceintheU.S.in2022MostcommononlinepurchasesbydeviceintheU.S.2022Shareofrespondents0%10%20%30%40%50%60%70%66%SmartphoneLaptop41%TabletDesktopPC27%25%SmartTV16%Smartspeakers(e.g.AmazonEcho)Streamingdevice(e.g.AppleTV,Chromecast)Noneoftheabove12%11%5%5%Noanswer38Description:"Smartphone"and"Laptop"arethetop2answersamongU.S.consumersinoursurveyonthesubjectof"Mostcommononlinepurchasesbydevice".ReadmoreNote(s):UnitedStates;fourwavesfrom03January2022to16December2022;9989respondents;18-64yearsSource(s):ConsumerInsightsMobilecommerceshareoftotaldigitalcommercespendingintheUnitedStatesfrom4thquarter2017to4thquarter2022M-commerceshareoftotaldigitalcommercespendingintheU.S.2017-202240%38%36%38%36%35%34%34%

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