S公司促销礼品的营销策略研究

参考文献[1]MeganCardamone,RuthRentschler.Indigenousinnovators:theroleofwebmarketingforculturalmicro‐enterprises[J].InternationalJournalofNonprofitandVoluntarySectorMarketing,2016,11(4):29-33.[2]MariaLuizaCarvalhodeAguillarPinho,AngelaMariaCavalcantidaRocha,CelsoRobertodeAguillarPinho,CristianeJunqueiraGiovannini.Challengetointernationalize[J].EmeraldEmergingMarketsCaseStudies,2019,7(2):13-16.[3]马涛,李玉明,方成民,郭瑾.7Ps服务营销策略在旅游企业中的应用研究[J].商业经济,2014,(21):74-77.[4]黄荣娟,韦福巍.河池市旅游业营销策略研究[J].大众科技,2015,(06):170-172.[5]张瑾.扬州旅游纪念品市场营销对策分析[J].现代商贸工业,2016,(31):55-56.[6]王丽莎.关于新媒体营销和传统营销融合策略探讨[J].传播力研究,2019,(02):69-71.[7]MaryCatherineColley,BrandieGatlin.InternationalSuccesstheSecondTimeAround:ACaseStudy[J].JournalofGlobalAcademyofMarketingScience,2010,20(2):38-39.[8]SungilLee,ShijinYoo.Returnonmarketinginvestment:PizzaHutKorea'scase[J].ManagementDecision,2012,50(9):131-134.[9]LouiseValentine,IanFillis,GeorginaFollett.Anexploratoryinvestigationintotheroleofaresearchanddevelopmentprogrammeonfuturecraftpractice[J].ArtsMarketing:AnInternationalJournal,2013,3(2):21-22.[10]SusanL.Slocum,SallyEverett.Industry,government,andcommunity:powerandleadershipinaresourceconstrainedDMO[J].TourismReview,2014,69(1):40-42.[11]GerminalIsern.Technical,OrganizationalandCross-culturalissuesassociatedwiththedeploymentofCustomerRelationshipManagement(CRM)inTransnationalandGlobalMulticulturalOrganizations[J].JournalofInterculturalManagement,2015,6(3):168-170.52[12]GiuseppeSena.ResearchontheDevelopmentStrategyofCulturalEnterprisesBasedontheNegativeWOM[M].SpringerSingapore:2019-06-15.[13]李然忠.资本市场的深化拓展与文化传媒企业的变革转型[J].山东社会科学,2015,(12):122-126.[14]胡长深.旅游体验式营销策略的应用策略研究[J].市场经济与价格,2016,(07):56-59.[15]孙佳娟.美途文化传媒有限责任公司营销问题的调查与建议[J].农村经济与科技,2019,(23):145-148.[16]吕佳豫,王传艳.晋中市旅游产品开发的现状及对策[J].经济师,2020,(01):177-178.[17]张铭晋.我国旅游产品深度开发构建研究[J].绿色科技,2015,(10):326-328.[18]孙晓琳.文化传媒企业并购对价与融资方式选择:融资约束、控制权转移与风险分担——蓝色光标系列并购案例分析[J].商业研究,2016,(08):128-136.[19]孙飞.多维度构建营销生态系统，杭州有氧文化创意有限公司[J].声屏世界·广告人,2019,(09):38-39.[20]金薇薇,于珊.旅游纪念品包装差异化设计研究[J].大众文艺,2020,(02):97-98.[21]JacobOstberg.TheMythologicalAspectsofCountry-of-Origin:TheCaseoftheSwedishnessofSwedishFashion[J].JournalofGlobalFashionMarketing,2011,2(4):67-69.[22]MaciejMitręga.Networkpartnerknowledgeandinternalrelationshipsinfluencingcustomerrelationshipqualityandcompanyperformance[J].JournalofBusiness&IndustrialMarketing,2012,27(6):52-53.[23]Mitrega,Maciej.Networkpartnerknowledgeandinternalrelationshipsinfluencingcustomerrelationshipqualityandcompanyperformance[J].TheJournalofBusiness&IndustrialMarketing,2012,27(6):99-101.[24]ArmandoCalabrese,GuendalinaCapece,RobertaCosta,FrancescaDiPillo.GlobalMarketandCommercials:UnderstandingCulturalDiversities[J].KnowledgeandProcessManagement,2015,22(3):40-43.[25]张国豪,张丞,武振业.对中国礼品市场的剖析[J].酿酒科技,2007(10):95-101.[26]刘锰.礼品包裹为客户创造价值[J].中国邮政,2007(06):28-29.[27]杨勇政,李剑.礼品营销及其消费者购买行为分析[J].现代商贸工业,2008(05):150-151.[28]吴琼康.浅析国有集团化手机分销行业的税务管理问题[J].中国商论,2020(34):75-77.[29]王胜男,王禹心.文具类礼品市场营销策略分析[J].现代经济信息,2020(04):166.[30]姚素梅.礼品生产企业市场营销策略研究[J].商讯,2020(26):113-114.[31]赵艳丰.探路海尔洗衣机的营销渠道[J].家用电器,2011(05):50-51.[32]赵艳丰.洗衣机市场营销探路[J].现代家电,2011(20):50-51.[33]孔令红.礼品营销:五品战略构建新模式[J].销售与市场(管理版),2011(09):43-47.[34]刘旭明.礼品营销:产品需要一个“礼由”[J].销售与市场(管理版),2011(09):58-61.[35]李伟.浅议百货零售企业促销礼品管理[J].企业技术开发,2011,30(24):51-52.[36]张敏,孙利华.我国保健品营销的短视行为分析[J].中国药房,2005(13):972-975.[37]魏安莉.外贸企业的网络营销策略[J].市场论坛,200