美国娱乐行为市场调研和分析报告（英文版）-2024年1月上传培训课件

CONSUMERS

&

BRANDSWIPEntertainmentbehaviorintheUnitedStatesCHAPTER

01OverviewMarketsizeofthearts,entertainment,andrecreationindustryintheUnitedStatesfrom2013to2022,withaforecastfor2023(inbillionU.S.dollars)U.S.arts,entertainment,andrecreationindustrymarketsize2013-2023450422.71399.63385.440035030025020015010050378.93373.3355.85343.4327.35315.35309.44279.220201320142015201620172018201920202021202220234Description:Themarketsizeofthearts,entertainment,andrecreationindustryintheUnitedStatesgrewbyroughly70billionU.S.dollarsfrom2021to2022.Overall,thisindustry'smarketsizewasvaluedataround379billionU.S.dollarsin2022.Thisfigurewasforecasttoreach422.71billionU.S.dollarsin2023.ReadmoreNote(s):UnitedStates;2011to2023Source(s):IBISWorldCategoriesofsourcesofentertainmentratedasmusthavebyconsumersintheUnitedStatesasofOctober2022CategoriesofsourcesofentertainmentconsideredessentialbyconsumersU.S.2022ShareofrespondentsMusthave(invaluable)40%Nicetohave(coulddowithout)60%0%20%80%100%120%BigbrandSVODsSocialmediaplatformsReading74%73%26%27%68%32%StreamingmusicsourcesMVPD/VMVPDsubscriptions67%33%34%66%5Description:AsurveyofconsumersconductedinOctober2022intheUnitedStatesdiscoveredthatbigbrandSVOD(subscriptionvideoondemand)serviceswereconsideredtobeamust-havesourceofentertainmentbyaboutthree-quarters(74percent)ofthosesubscribedtothem.Similarly,socialmediaplatformswereconsideredtobeessentialsourcesofentertainmentby73percentofhouseholdsthatusethem.Inaddition,abouttwo-thirdsofconsumersconsideredreading,streamingmusic[...]

ReadmoreNote(s):UnitedStates;October2022;*;18-74years;Householddecision-maker/sharesindecisionsonentertainment,havebroadbandaccess,U.S.censusbalanced;*BigbrandsSVODs(n=2,504),socialmediaplatform(n=2,562),reading(n=1,364),[...]

ReadmoreSource(s):HubEntertainmentResearchAveragenumberofsourcesofentertainmentusedbyconsumersintheUnitedStatesasofMarch2022,bycategoryAveragenumberofsourcesofentertainmentusedbyconsumersU.S.2022,bycategoryNumberofsources0.00.51.01.52.02.53.03.5BigbrandSVODsSocialmediaplatforms3.12.6Gamingsources1.5StreamingmusicsourcesOther(reading,audiobooks,podcasts,sports)FreestreamingTVservicesMVPDsubscription1.31.21.10.60.6PremiumchannelsubscriptionsSinglenetworkSVODs0.20.2VMVPDsubscriptionSpecialinterestSVODs0.16Description:In2022,themostcommonsourceofentertainmentusedbyconsumersintheUnitedStateswerebigbrandSVODs(subscriptionvideoondemandservices)withanaverageof3.1typesofsourcesperhousehold.Socialmediaplatformswerethenextmost-commonly-usedsourceofentertainmentwithabout2.6typesofsourcesperhousehold.ReadmoreNote(s):UnitedStates;March2022;*;14-74years;*ThesourcedidnotprovidethesamplenumberfortheMarchwaveofthestudy.ReadmoreSource(s):HubEntertainmentResearchShareofentertainmentscreentimespentonselectedactivitiesinUnitedStatesasofDecember2022,byagegroupShareofentertainmentscreentimeactivitiesintheU.S2022,byageTVGamingSocialmediaNon-premiumvideo43%50%45%40%35%30%25%20%15%10%5%22%21%17%15%11%10%9%0%13to24years(GenZ)35yearsandolder7Description:AccordingtoasurveyofmediausersintheUnitedStatesfieldedinDecember2022,TVtookup43percentoftimespentwithentertainmentscreensbyrespondentsovertheageof35years.ThesurveyedGenZconsumersspent11percentoftheirentertainmentscreentimewithTV,whiletheydevoted22percentofthattimetogaming.ReadmoreNote(s):UnitedStates;December2022;1,900respondents;13yearsandolder;MVPD,smartTV,andsmarphoneonlySource(s):HubEntertainmentResearchPrimarydevicesusedformediaandentertainmentintheUnitedStatesasofOctober2022,byagegroupMaindevicesusedformediaandentertainmentintheU.S.2022,byageAsmart/connectedTV2%TelevisionSmarphone5%Laptoporpersonalcomputer(PC)3%TabletVideogameconsole2%100%90%80%70%60%50%40%30%20%10%0%3%3%9%4%5%5%3%11%10%22%30%28%21%48%45%10%23%37%32%31%Total18-34years35-54years55+years8Description:DuringanOctober2022studyofadultsintheUnitedStatesitwasfoundthattheprimarydevicetheyusedformediaandentertainmentpurposeswasaconnectedTV,at32percentofthegeneralpopulationindicatingthisastheirmaindevice.However,for18-to-34-year-oldstheprimarydeviceforentertainmentwasasmartphoneatthattime.ReadmoreNote(s):UnitedStates;October13to20,2022;2,000respondents;18yearsandolderSource(s):VorhausAdvisorsCHAPTER

02SpendingbehaviorAverageconsumerexpendituresonentertainmentintheUnitedStatesfrom2012to2022(inU.S.dollars)ConsumerspendingonentertainmentintheU.S.2012-20224,0003,5003,0002,5002,0001,5001,00050002012201320142015201620172018201920202021202210Description:In2022consumersintheUnitedStatesspentonaverage3,458U.Sdollarsonentertainment.Theseexpendituresincludedfeesandadmissions,pettoys,hobbies,playgroundandotherentertainmentsupplies,equipment,andservices.Comparedtothepreviousyear,thisspendingdeclinedby3.1percent.ReadmoreNote(s):UnitedStates;2012to2022;annualaveragesSource(s):BureauofLaborStatisticsGrowthinaverageconsumerexpendituresonentertainmentintheUnitedStatesfrom2012to2022ConsumerspendingonentertainmentchangeintheU.S.2012-202225%20%15%10%5%0%-5%-10%2012201320142015201620172018201920202021202211Description:In2022,averageannualconsumerspendingonentertainmentintheUnitedStatesdeclinedby3.1percentcomparedtothepreviousyear,reachingroughly3.5thousandU.Sdollars.Theseexpendituresincludedfeesandadmissions,pettoys,hobbies,playgroundandotherentertainmentsupplies,equipment,andservices.Comparedtothepreviousyear,thisspendingdeclinedby3.1percent.ReadmoreNote(s):UnitedStates;2012to2022;annualaveragesSource(s):BureauofLaborStatisticsAverageconsumerexpendituresonentertainmentfeesandadmissionsintheUnitedStatesfrom2012to2022(inU.S.dollars)ConsumerspendingonentertainmentfeesandadmissionsintheU.S.2012-20221,00088090080070060050040030020010008337667506816526546366145694252012201320142015201620172018201920202021202212Description:In2022consumersintheUnitedStatesspentonaverage833U.Sdollarsonfeesandadmissionstoentertainmentevents,concerts,sportingevents,movietheaters,etc.Thespendinggrew27.4percentcomparedtothepreviousyear,however,between2020and2021thesetypesofexpendituresincreased53.9percent.ReadmoreNote(s):UnitedStates;2012to2022;annualaveragesSource(s):BureauofLaborStatisticsGrowthofaverageconsumerexpendituresonentertainmentfeesandadmissionsintheUnitedStatesfrom2012to2022(inU.S.dollars)ChangeinconsumerspendonentertainmentfeesandadmissionsintheU.S.2012-202260%40%20%0%53.9%27.4%14.9%11.8%10.1%4.4%3.4%2.5%2.1%-7.3%2013-20%-40%-60%-51.7%202020122014201520162017201820192021202213Description:In2022,spendingonfeesandadmissionstoentertainmentevents,concerts,sportingevents,movietheaters,etc.,intheUnitedStatesgrew27.4percentyear-on-year.Atthattimethefigurereached833U.S.dollars.

ReadmoreNote(s):UnitedStates;2012to2022;annualaveragesSource(s):BureauofLaborStatisticsShareofadultswhosemonthlyentertainmentspendingincreasedintheUnitedStatesasofSeptember2023,bytypeandgenerationObservedentertainmentspendingincreaseintheU.S.2023,bytype&generationGen

Z42%36%28%43%23%33%30%Millennials34%Gen

X19%17%11%23%12%16%13%Boomers+11%9%LiveconcertsThemeparks34%Theater/broadwayMovietheatersComedyshowsSportingeventsCarnivals/statefairs21%8%33%16%5%22%31%13%9%24%14Description:Inlate2023consumersintheUnitedStateswereaskedabouttheirimpressionsonentertainmentspending.Duringthesurvey,42percentofGenZrespondentssaidtheirmonthlyspendingonliveconcertshasincreasedsincethecoronavirus.Thesamewastruefor34percentofmillennials.ReadmoreNote(s):UnitedStates;September1to4,2023;1,006respondents;18yearsandolder;observedincreasesincethecoronaviruspandemicSource(s):CreditKarma;QualtricsShareofconsumerscuttingbackonentertainmentspendingduetoinflationintheUnitedStatesin2022,bycategoryUnitedStates:leadingconsumercutbacksonentertainmentduetoinflation2022Shareofrespondents0%5%10%15%20%25%30%35%40%39%45%MovietheatreConcerts32%Nightlife30%29%SportingeventStreamingservicesAmusementparksVideogamesPerformingartsMuseums27%27%26%22%21%Virtualevents15%15Description:Duetotherecentwaveofinflation,manyconsumersintheUnitedStatesarecuttingbackontheirusualspendinghabits,includingtheirtypicalentertainmentexpenses.AboutfourintensurveyedU.S.consumerssaidtheyintendedtoreducetheirspendatmovietheatres.Around30percentofrespondentsalsosaidtheyplannedtospendlessonconcerts,sportingevents,andgoingoutatnight.ReadmoreNote(s):UnitedStates;April2022;1,000respondents;18yearsandolderSource(s):FirstInsightAlternativetypesofentertainmentchosentooffsetrisingcostsaccordingtoadultsintheUnitedStatesasofSeptember2023CheapertypesofentertainmentchosenbyconsumersintheU.S.2023Share

ofrespondentsStreamingvideos/TV56%53%47%42%32%SpendingtimewithfriendsandfamilyWatchingtraditionalcableTVSpendingtimeoutdoorsPlayingvideogames16Description:ASeptember2023surveyofadultsintheUnitedStates,gaugingtheirentertainmentspendingbehavior,foundthatcloseto46percentofthemspendlessoftenonentertainmentcomparedtobeforethecoronaviruspandemic.Fortheserespondentsthemostcommon,cheaper,alternativesofentertainmentincludedstreamingvideosandspendingtimewithcloseones.ReadmoreNote(s):UnitedStates;September1to4,2023;1,006respondents;18yearsandolderSource(s):CreditKarma;QualtricsCHAPTER

03MediaentertainmentAveragedailymediauseintheUnitedStatesin3rdquarterof2022,bymedium(inhours.minutes)AveragedailymediauseintheU.S.2022,bymediumAveragedailyuseinhours.minutes01234567TimespentusingtheinternetTimespentwatchingtelevision(broadcastingandstreaming)Timespentusingsocialmedia6.594.422.16TimespentlisteningtomusicstreamingservicesTimespentreadingpressmedia(onlineandphysicalprint)Timespentusingagamesconsole1.591.481.251.11.02Timespentlisteningtobroadcastradio*Timespentlisteningtopodcasts18Description:Duringthethirdquarterof2022,internetusersintheUnitedStatesspentcloseto7hoursdailyusingtheinternet,andapproximatelytwohoursand16minutesusingsocialmediaplatforms.Watchingtelevisionandvideocontentinstreamingoron-demandengagedusersintheU.S.forapproximatelyfourhoursand42minutesperday,whileconsolegamingengagedusersforroughlyonehourand25minutesperday.

ReadmoreNote(s):UnitedStates;Q32022;16-64years;U.S.internetusers;*Thetimespentlisteningtoradiois1hour10minutes.Accordingtothesource:"Consumptionofdifferentmediamayoccurconcurrently.Televisionincludesbothlinear(broadcast[...]

ReadmoreSource(s):DataReportal;GWI;Meltwater;WeAreSocialWeeklymediaconsumptionintheUnitedStatesin2022,bygenerationMediaaccessedweeklyintheU.S.2022,bygenerationSocialmedia88%Television81%OnlinenewspapersRadio87%Offlnenewspapers100%90%80%70%60%50%40%30%20%10%0%93%93%78%70%67%66%62%55%40%39%36%30%29%19%17%12%5%GenZMillennialsGenXBabyBoomers19Description:In2022,93percentofsurveyedGenZconsumersintheUnitedStateshadconsultedsocialmediaatleastonceaweek.Theothertypesofmediaweremorepopularamongbabyboomers,mostnotablytelevisionandradio.Offlinenewspapersweretheleastconsumedmediaacrossallgenerations.ReadmoreNote(s):UnitedStates;March1to10,2022;1,500respondents;21-65yearsSource(s):ProvokeInsightsMediaactivitiesenjoyedbyconsumerswhilemultitaskingintheUnitedStatesasofNovember2022,byactivityShareofrespondentswhomultitaskduringmediaactivitiesintheU.S.202280%68%70%60%50%40%30%20%10%0%61%46%40%34%21%ListeningtomusicListeningtopodcastsUsingsocialmediaWatchingvideosPlayingvideogamesReading20Description:In2022,68percentofrespondentsclaimedtomultitaskwhilelisteningtomusicintheUnitedStates.Morethan60percentofconsumerslistenedpassivelytopodcasts,whileactivitiesthatareboundtorequiremorefocus,likegamingorreading,wereconsumedwhilemultitaskingby34and21percentofrespondents,respectively.ReadmoreNote(s):UnitedStates;asofNovember2022;4,001respondents;18yearsandolder;behaviorsaveragSource(s):ActivateConsumerattitudestowardsmediaandtechnologyintheUnitedStatesasofNovember2022,byusertypeConsumerattitudestowardsmedia&technologyintheU.S.2022,byusertypeSuperusers*71%Allotherusers68%80%70%60%50%40%30%20%10%0%75%70%69%63%32%26%25%25%21%18%Enjoykeepinginformed

Enjoybuying/usingnewEnjoyrecommending

Feelthattheycanbetter

Feelthatitiseasierto

Feelcomfortablesharingontrendsandnewsaboutthelatesttechnologyandmediaproducts/servicesbeforeanyoneelsetheyknowtechnologyandmediaproducts/servicestoothersexpressthemselvesonlinesocializeandmakenew

datawithtechnologyandfriendsonlinemediacompaniesinexchangeformorepersonalized/relevantrecommendationsandadstechnologyandmediaproducts/services21Description:In2022,71percentofsuperusersintheUnitedStatesenjoyedrecommendingtechnologyandmediaproducts/servicestoothers,comparedto26percentofallotherusers.Moreover,63percentofsuperusersfeltcomfortablesharingdatawithtechnologyandmediacompaniesinexchangeformorepersonalized/relevantrecommendationsandads,asopposedto18percentofallotherusers.

ReadmoreNote(s):UnitedStates;4,001respondents;18yearsandolder;*Thesourcedefines"SuperUsers"ashighlyconnectedpopulationwhoheavilyover-indexontimeanddollarspentonmediaconsumptions.Superusersaccountfor22percentofthe[...]

ReadmoreSource(s):ActivateRankingofthemostforgottentypesofmediasubscriptionsintheUnitedStatesasofMay2022MostcommonlyforgottenmediasubscriptionsintheU.S.202235%31%30%30%25%20%15%10%5%22%16%13%8%7%6%5%0%MobilephoneInternetTV/moviestreamingAmazonPrimeDigitalsubscriptionsMusicstreamingGamingNewssubscriptionsOthersubscriptions22Description:In2022,22percentofrespondentsfromtheUnitedStatesindicatedforgettingthattheyweresubscribedtoaTVormoviestreamingservice,whilefivepercentforgotthattheywerestillpayingforanewssubscriptionservice.Asof2020,AmericanMillennialspaidforanaverageof17paidmediaandentertainmentsubscriptions.ReadmoreNote(s):UnitedStates;April22toMay2,2022;1,000respondentsSource(s):C+RResearchPreferenceforhuman-drivenvs.AI-drivenmediacontentaccordingtoadultsintheUnitedStatesasofFebruary2023Human-vs.AI-drivenmediacontentpreferenceamongU.S.adults2023Preferhuman-drivencontent(NET)PreferAI-drivencontent(NET)90%80%70%60%50%40%30%20%10%0%12%69%12%14%64%13%15%18%58%69%65%60%OnlinenewsarticlesorwebsitesCustomermarketingwebsitesPhotojournalism,orpicturesforanewsstoryPhotosandillustrationforartisticpurposesMoviesforstreamingnetworksortheatricalreleaseVideosforpersonaluse23Description:TheresultsofasurveyconductedamongadultsintheUnitedstatesinearly2023showthatwhenitcomestomoviesmadeforstreamingorcinemas,themajorityofrespondents(58percent)chosehuman-createdcontentasopposedtoonemadewiththehelpofAItools(18percent).Howeverthisdisparitywasevenlargerincaseofonlinenewsarticles,where69percentofsurveyparticipantspreferredthiskindofcontenttobecreatedbypeople.

ReadmoreNote(s):UnitedStates;February14to15,2023;1,109respondents;18yearsandolderSource(s):IpsosCHAPTER

04LiveentertainmentLeadingtypesofliveeventshighlyanticipatedbyadultsintheUnitedStatesasofSeptember2022MostexpectedtypesofliveeventsaccordingtoadultsintheU.S.202290%80%70%60%50%40%30%20%10%0%85%81%79%70%68%ConcertsatindependentandlocalvenuesMusicfestivalsLiveperformingarts,likeplays,ballet,andoperaArtshowsOutdoorfitness(marathons,yoga,etc.)25Description:DuringasurveyofadultsintheUnitedStatesfieldedinSeptember2022,respondentswereaskedabouttheirfeelingsonliveeventsandtheirexpectationsfor2023.Theresultsshowthatmusicrelatedliveeventswerethemostlyhighlyanticipatedtypesofliveentertainmentamongtheinterviewees,with85percentcitingconcertsand81percentcitingmusicfestivalsassomethingtheywantedmoreofin2023.ReadmoreNote(s):UnitedStates;September13to27,2022;2,000respondents;18yearsandolderSource(s):EventbriteShareofAmericanswhobookedticketsformusicevents/concerts/festivalsinthepast12monthsasofJune2023,byageShareofAmericanswhobookedticketsformusicevents/concerts2023,byage18%17%16%16%14%12%10%8%11%6%4%2%0%18-29years30-49years50-64years26Description:ThisstatisticillustratestheshareofAmericanswhobookedticketsformusicevents/concerts/festivalsinthepast12monthsin2023,byage.AsofJunethatyear,16percentofrespondentsaged18to29yearsbookedticketsformusicevents/concerts/festivalsinthepast12months.Thesurveywasconductedin2023,among10,014respondents.ReadmoreNote(s):UnitedStates;July2022toJune2023;10014respondents;18-64yearsSource(s):ConsumerInsightsLeadinggenresofmusicenjoyedduringliveconcertsaccordingtoadultsintheUnitedStatesasofAugust2023LivemusicconcertgenresenjoyedbyadultsintheU.S.202340%35%30%36%26%25%20%15%10%5%18%17%15%14%13%12%11%11%11%10%7%7%5%5%5%0%27Description:InasurveyofadultsintheUnitedStatesconductedin2023,26percentofrespondentssaidtheymostenjoyedgoingtoliveconcertscenteredaroundclassicrockmusic.Thesecondmostpopularchoicewaspopconcerts,followedbycountrylivemusicevents.ReadmoreNote(s):UnitedStates;asofAugust2023;18yearsandolderSource(s):YouGovShareofadultswhohaveattendedamusicfestivalintheUnitedStatesasofSeptember2023AttendanceatmusicfestivalsamongadultsintheU.S.202345%42%40%34%35%30%25%20%15%10%5%20%5%0%Yes,morethanonceYes,onceNoNotsure28Description:TheresultsofasurveyconductedinSeptember2023,amongadultsintheUnitedStates,showthatathirdofrespondentsattendedamusicfestivalmorethanonceintheirlife.However,42percentofsurveyparticipantssaidtheyhadneverbeentoamusicfestivalbefore.ReadmoreNote(s):UnitedStates;September6,2023;18yearsandolderSource(s):YouGovShareofrespondentswhoattendedavirtuallivemusiceventintheUnitedStatesin2021-2022VirtuallivemusicattendanceintheU.S.2021-202235%30%30%25%20%15%10%5%27%0%2021202229Description:Accordingtoastudyfrom2022onlivemusicintheUnitedStates,theshareofpeopleattendingvirtuallivemusiceventshasdroppedslightlyfrom30percentin2021to27percentin2022.Thisislikelyduetotheendofthecoronaviruspandemiclockdownswhichhasallowedforliveeventstotakeplaceagain.ReadmoreNote(s):UnitedStates;November2022;4,001respondents;18yearsandolderSource(s):Activate;Time;Varioussources(ARPost,ZeroDensity)MostpopularsportingeventstoattendliveintheUnitedStatesasofFebruary2022MostcommonsportstowatchliveintheU.S.2022Shareofrespondents20%

25%0%5%10%15%30%35%40%45%50%55%NFLMLB21%21%CollegefootballNBA16%16%NHL9%9%Boxing/MMA/UFC/WrestlingMLS8%OlympicGamesProfessionaltennisFormula16%5%4%4%ProfessionalgolfFigureskatingOther3%2%None49%30Description:DuringaFebruary2022surveyintheUnitedStates,gamesoftheNationalFootballLeagueandofMajorLeagueBaseballemergedasthemostpopularsportingeventstoattendlive.JustoveronefifthofrespondentsstatedthattheyattendedNFLorMLBgames,whileonlyninepercentofrespondentsattendedNHLgames.ReadmoreNote(s):UnitedStates;February4to17,2022;2,000respondents;18yearsandolderSource(s):EleventReasonsfornotattendingsportingeventsamongNFLfansintheUnitedStatesasofJuly2022ReasonsfornotgoingtosportseventsamongNFLfansintheU.S.2022ShareofrespondentsMajorreason0%Minorreason20%Notareasonatall40%60%80%100%120%Itistooexpensivetoattend61%24%15%IwouldratherwatchsportseventsviastreamingoronTV41%36%24%TheCOVID-19pandemic32%32%36%Itisdifficulttotraveltosportseventsnearme26%32%42%31Description:ThecostofattendancewasoneofthemainbarrierstoNFLfansgoingtosportingeventsintheUnitedStates,accordingtoaJuly2022survey.Furthermore,32percentofrespondentscitedtheCOVID-19pandemicasamajorreasonfornotplanningtoattendasportseventinthenextfourmonths.ReadmoreNote(s):UnitedStates;July28,2022;858respondents;18yearsandolder;self-identifiedNFLfanswhosaidtheydonotplantoattendasportseventinthenextfourmonthsSource(s):MorningConsultCHAPTER

05Museums,artexhibits,theatersShareofmuseum-goersvisitingamuseuminthepreviousyearintheUnitedStatesfrom2020to2022,byfrequencyShareofmuseum-goersvisitingamuseumintheU.S.2020-2022,byfrequency20202021202250%45%40%35%30%25%20%15%10%5%45%35%28%26%25%22%21%20%20%18%17%13%5%3%3%0%AtleastfourtimesayearTwotothreetimesayearOnceayearLessthanonceayearNever33Description:AsurveyconductedintheUnitedStatesbetween2020and2022focusedontheshareofmuseum-goersvisitingamuseumoverthepreviousyear.Inthe2022poll,theshareofrespondentsgoingtomuseumsatleastfourtimesayearexperiencedanannualincreaseofeightpercentagepointsbutremainedbelowpre-pandemiclevels.Thatyear,28percentofthesamplereportedvisitingamuseumlessthanonceayearovertheprevious12months,droppingfrom45percentin2021.

ReadmoreNote(s):UnitedStates;2020to2022;91,764*;*Surveycountfor2022.The2022studyincluded90,747frequentmuseum-goers(definedaspeoplewhotypicallyvisitmultiplemuseumseachyear)and1,017respondentswhoweresurveyedaspart[...]

ReadmoreSource(s):AAM;WilkeningConsultingShareofAmericanswhobookedticketsformuseums/artexhibitionsasofJune2023,byageShareofAmericanswhobookedticketsformuseums/artexhibitions2023,byage12%10%10%8%8%6%4%2%0%3%18-29years30-49years50-64years34Description:ThisstatisticillustratestheshareofAmericanswhobookedticketsformuseums/artexhibitionsinthepast12monthsin2023,byage.AsofJunethatyear,8percentofrespondentsaged18to29yearsbookedticketsformuseums/artexhibitionsinthepast12months.Thesurveywasconductedin2023,among10,012respondents.ReadmoreNote(s):UnitedStates;July2022toJune2023;10012respondents;18-64yearsSource(s):ConsumerInsightsPreferredactivitieswhenvisitingamuseumintheUnitedStatesin2017and2022FavoriteactivitieswhenvisitingamuseumintheU.S.2017-2022Shareofmuseumvisitors2022

201720%0%10%30%40%50%60%70%80%90%84%VisitingexhibitsSeeingoriginalobjects(e.g.artwork,artifacts,orspecimens)Museumshop82%74%72%54%50%39%Hands-on/interactiveexhibits55%32%34%Talkingwithstaff/docents29%Guidedtours32%28%UsingtheirphonetotakepicturesWatchingvideos/movies25%26%29%24%27%Attendingafter-hoursevents13%10%Usingtheirphonetoaccessinfo/apps35Description:Accordingtoa2022survey,visitingexhibits,seeingoriginalobjects,andgoingtothemuseumshopwereamongthefavoriteactivitieswhenvisitingamuseumintheUnitedStatesthatyear,slightlygrowinginpopularityfrom2017.Bycontrast,theshareofmuseum-goersenjoyinghands-onandinteractiveexhibitsdeclinedby16percentagepointsovertheperiodconsidered.ReadmoreNote(s):UnitedStates;2017and2022;90,747*;museum-goers;*Surveycountfor2022.ThesourcespecifiedthatthesurveyisconductedannuallybetweenJanuaryandFebruary,withdatausuallybeinganalyzedinMarch.

ReadmoreSource(s):AAM;WilkeningConsultingShareofAmericanswhobookedticketsfortheater/ballet/operainthepast12monthsasofJune2023,byageShareofAmericanswhobookedticketsfortheater/ballet/opera2023,byage10%9%9%8%7%6%5%4%3%2%1%0%7%3%18-29years30-49years50-64years36Description:ThisstatisticillustratestheshareofAmericanswhobookedticketsfortheater/ballet/operainthepast12monthsin2023,byage.AsofJunethatyear,7percentofrespondentsaged18to29yearsbookedticketsfortheater/ballet/operainthepast12months.Thesurveywasconductedin2023,among10,014respondents.ReadmoreNote(s):UnitedStates;July2022toJune2023;10014respondents;18-64yearsSource(s):ConsumerInsightsTotalattendanceatBroadwayshowsinNewYork,UnitedStatesfrom2006to2023,bycategory(in1,000s)AttendanceatBroadwayshowsinNewYork2006-2023,bycategoryMusicalsPlaysSpecials16,00014,00012,00010,0008,0006,0004,0002,0000Season37Description:Totalattendanceat