印度视频游戏商店Mcubegames用户市场调研和分析报告（英文版）-2024年1月上传培训课件

CONSUMERS&BRANDSDigital

video

game

shops:Mcubegames

shoppers

in

IndiaConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofMcubegames

shoppers

inIndia:who

theyare;

whatthey

like;

what

theythink;and

how

toreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

toRegion:

56countriesbenchmark

Mcubegames

shoppers

inIndia

(’’brandusers’’)

againstIndiandigitalvideo

gamebuyers

ingeneral

(’’category

users’’),

and

theoverall

Indianonliner,

labelled

as’’all

respondents’’

inthe

charts.Numberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

India)•

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsMcubegames

ranks

outside

the

top

10

of

most

used

digital

video

game

shops

inIndiaManagement

summary:

brandusageand

competitionTop10

most

used

digital

videogame

shopsinIndiaAmazon

Games

/prime

gamingGoogle

PlayStore59%47%Flipkart35%PlayStationStore26%AppleApp

Store

/AppleArcadeMicrosoft

Store22%21%EAPlay/Origin20%19%18%16%Blizzard

/BEpicGames

Store

/EpicGames

LauncherDigicodes4Notes:"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=1302,

digital

video

game

buyersConsumer

Insights

Global

as

of

August

2023Sources:Mcubegames

shoppers

in

IndiaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsMcubegames

is

more

popularamongMillennials

thanother

digital

videogame

shops.Career

advancement

is

more

importanttoMcubegames

shoppers

than

tootherdigitalvideo

gamebuyers.Itstands

out

that66%

ofMcubegamesshoppers

prefer

to

own

hardcopies

offilms,books

or

music.Mcubegames

shoppers

access

theinternet

viaastreaming

device

moreoften

than

theaverage

digitalvideogame

buyer.Mcubegames

is

more

popularamongfemale

digitalvideo

gamebuyers

thanmale

digital

video

game

buyers.Gaming

and

eSports

are

relativelyprevalent

interests

of

Mcubegamesshoppers.45%

ofMcubegames

shoppers

areinnovators

or

early

adopters

ofnewproducts.Onsocial

media,

Mcubegames

shoppersinteract

with

companies

more

oftenthan

other

digitalvideogame

buyers.Mcubegames

hasalarger

share

ofBoard

or

card

gamesare

relativelyshoppers

with

ahigh

income

than

other

popularhobbiesamong

McubegamesArelatively

highshare

ofMcubegamesshoppers

think

thatdefense

&foreignaffairsare

issuesthatneed

to

beaddressed.Mcubegames

shoppers

rememberseeing

adsinvideo

gamesmore

oftenthan

other

digitalvideogame

buyers.digitalvideo

gameshops.shoppers.Mcubegames

shoppers

are

more

likelytoliveinlargecities

than

digitalvideogame

buyersingeneral.5Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Mcubegames

is

more

popular

among

Millennials

than

other

digital

video

gameshopsDemographic

profile:

generationsAgeof

consumersinIndiaBrand

users19%68%14%0%Category

usersAllrespondents38%51%12%

0%41%46%13%0%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=74,

Mcubegames

shoppers,

n=1302,digital

video

game

buyers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:Mcubegames

is

more

popular

among

female

digital

video

game

buyersthanmale

digital

video

game

buyersDemographic

profile:

genderGenderofconsumersinIndiaBrand

users45%55%Category

usersAllrespondents60%60%40%40%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:

n=74,

Mcubegames

shoppers,

n=1302,digital

video

game

buyers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:86%

of

Mcubegames

shoppers

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinIndia51%41%40%39%35%26%10%9%9%5%5%5%4%3%2%3%2%3%

3%2%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:n=74,

Mcubegames

shoppers,

n=1302,

digital

video

game

buyers,n=24192,

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023Mcubegames

has

a

larger

share

of

shoppers

with

a

high

income

than

otherdigital

video

game

shopsDemographic

profile:

incomeShare

ofconsumersinIndiainthehigh,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users58%28%14%Category

usersAllrespondents38%35%27%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

inthe

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=74,

Mcubegames

shoppers,

n=1302,

digitalvideo

gamebuyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

digital

video

game

buyers,

Mcubegames

shoppers

arerelatively

likely

to

live

in

a

multi-generational

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinIndialive42%36%32%29%27%25%18%

18%15%8%

8%6%5%5%5%5%

5%4%3%2%1%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=74,

Mcubegames

shoppers,

n=1302,

digital

video

game

buyers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Mcubegames

shoppers

are

more

likely

to

live

in

large

cities

than

digital

videogame

buyersin

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinIndia38%34%30%30%28%27%13%13%11%11%11%10%10%10%9%7%4%4%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Wherehave

youspent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=74,

Mcubegamesshoppers,

n=1302,

digital

video

gamebuyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

202331%

of

Mcubegames

shoppers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinIndiaBrand

users31%66%3%Category

usersAllrespondents25%69%6%18%71%11%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

videogamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=74,

Mcubegames

shoppers,

n=1302,

digital

video

game

buyers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedCareer

advancement

is

more

important

to

Mcubegames

shoppers

than

to

otherdigital

video

game

buyersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinIndia52%

53%49%42%41%40%37%32%31%35%35%31%34%32%32%30%24%25%23%27%

27%24%24%23%20%

17%15%16%

14%12%TobesuccessfulAhappyrelationshipAnhonest

andrespectable

lifeLearningnew

thingsAdvancingmy

careerSafety

andsecurityHavingagood

timeMaking

myown

decisionsSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-apppurchases,

subscriptions)?";

Multi

Pick;Base:

n=74,

Mcubegames

shoppers,

n=1302,

digital

video

game

buyers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Gaming

and

eSports

are

relatively

prevalent

interests

of

Mcubegames

shoppersConsumer

lifestyle:

main

interestsTop10

interestsofMcubegamesshoppersinIndia69%66%65%61%61%61%59%58%57%57%48%

48%48%47%

47%47%46%45%45%44%43%43%42%43%39%38%31%29%

29%24%Food

&diningMovies,TVshows&musicFashion&beautyCareer

&educationSportsTravelGaming

&eSportsScience

&technologyHealth

&fitnessHome

&gardenBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=74,Mcubegames

shoppers,

n=1302,

digital

video

gamebuyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Board

or

card

gamesare

relatively

popular

hobbies

among

McubegamesshoppersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofMcubegamesshoppersinIndia68%65%62%59%58%58%57%57%57%57%49%

48%46%43%40%37%37%

37%35%33%32%31%30%29%29%27%26%25%25%20%Video

gamingTech

/computersWritingOutdooractivitiesBoard

games/cardgamesCars/vehiclesCooking/bakingDoing

sportsandfitnessSocializingTravelingBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Where

have

youspent

money

online

ondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:

n=74,Mcubegames

shoppers,

n=1302,

digital

video

gamebuyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Mcubegames

shoppers

are

more

likely

to

go

dancing

than

other

digital

videogame

buyersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofMcubegamesshoppersinIndia57%49%47%43%42%42%41%39%36%36%31%26%20%18%18%16%15%15%14%13%13%11%12%11%11%11%11%9%10%8%CricketDancingBadmintonRunning/JoggingAmericanFootball

/Baseball/SoftballBasketballYoga

/PilatesCyclingSwimming/DivingFlagFootballBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:

n=49,

Mcubegames

shoppers,

n=1210,

digital

video

gamebuyers,

n=10403,

all

respondentsConsumer

Insights

Global

as

of

August

2023Mcubegames

shoppers

are

more

likely

to

follow

golf

than

other

digital

videogame

buyersConsumer

lifestyle:

sports

followedTop10

sports

followed

byMcubegamesshoppersinIndia54%43%42%42%38%38%38%37%36%36%34%34%26%22%18%16%14%14%13%11%11%10%11%11%10%7%8%7%8%6%CricketTennisAmericanfootballBaseballSoccerVolleyballBoxingGolfField

hockeyMotorsportsBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Where

have

youspent

money

online

on

digital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

MultiPick;Base:n=45,

Mcubegames

shoppers,

n=1232,

digital

video

gamebuyers,

n=10294,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes•

Attitudestowards

digital

media•

Innovation

adoption•

Challenges

facing

thecountry•

Politics20Itstands

out

that

66%

of

Mcubegamesshoppers

prefer

to

own

hard

copies

offilms,

books

or

musicConsumer

attitudes:media

&digitalmediaAgreementwithstatements

towards

media&digital

mediainIndia82%81%80%70%67%66%66%63%60%56%56%52%51%33%26%Digitalservices

allowme

to

discover

newandexcitingcontentIwant

to

access

mymusic/movies

onallmy

togetthebestimage

asitiseasier

tomanageItisimportant

tomeIprefer

digitalcontentIprefer

toown

hardcopies

of

films,devices

(TV,andsoundqualitybooks

or

musicsmartphone,

tablet,etc.)(e.g.,DVD,

CD,vinyl)Brand

usersCategory

usersAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=74,

Mcubegamesshoppers,

n=1302,

digital

video

gamebuyers,

n=4030,

all

respondentsConsumer

Insights

Global

as

of

August

202345%

of

Mcubegames

shoppers

are

innovators

or

early

adopters

of

newproductsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinIndia42%42%41%31%28%23%19%18%17%15%11%5%3%3%3%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Wherehave

youspent

money

online

ondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,subscriptions)?";

Multi

Pick;Base:n=74,

Mcubegames

shoppers,

n=1302,

digital

video

gamebuyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Mcubegamesshoppers

think

that

defense

&

foreignaffairs

are

issues

that

need

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

IndiaaccordingtoMcubegamesshoppers55%55%52%50%50%44%49%49%47%46%46%45%45%45%40%38%37%37%36%34%

35%33%

33%33%30%29%25%23%18%16%CrimeEnvironment

Climatechange

UnemploymentEducationPovertyCivilrightsEconomicsituationDefense

&foreign

affairs

water

securityFood

andBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=74,

Mcubegames

shoppers,

n=1302,

digital

video

game

buyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

digital

video

game

buyers,

Mcubegames

shoppers

tend

tohave

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinIndiaBrand

users15%15%68%3%Category

usersAllrespondents19%17%60%4%19%20%51%10%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=74,

Mcubegames

shoppers,

n=1302,

digital

video

game

buyers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints•

Internet

usagebydevice•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsMcubegames

shoppers

access

the

internet

via

a

streaming

device

more

oftenthan

the

average

digital

video

game

buyerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinIndia

useregularlyto

accesstheinternet99%95%

95%86%85%77%77%75%74%71%69%65%61%61%58%56%56%50%49%48%47%40%37%36%34%27%25%SmartphoneSmart

TVLaptopDesktop

PCBrand

usersSmartwatchTabletSmart

speakers

Gaming

console

Streaming

deviceCategory

usersAllrespondents26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Where

have

youspent

money

onlineondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

MultiPick;Base:n=74,

Mcubegames

shoppers,

n=1302,

digital

video

gamebuyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

Mcubegames

shoppers

interact

with

companies

more

oftenthan

other

digital

video

game

buyersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinIndiabytype73%69%66%65%52%64%53%62%61%60%57%57%42%49%55%42%54%53%

53%50%43%51%50%49%41%39%39%37%37%30%6%4%

4%2%1%0%FollowedpeopleLiked

postsbyotherusersLikedcompanypostsPostedpictures/videosCommentedon

postsFollowedcompaniesSharedcompanypostsSharedpostsbyother

usersPosted

texts

Sentprivate

Ihaveonly

Ihaven’t

used/statusupdatesmessagesused

social

social

mediamediapassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Wherehave

youspent

money

online

on

digital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";Multi

Pick;Base:n=74,

Mcubegames

shoppers,

n=1302,

digital

video

gamebuyers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Mcubegames

shoppers

tend

to

read

magazines

more

often

than

digital

videogame

buyersin

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinIndiahavebeen

using

inthepast4weeks95%89%79%

79%88%85%82%80%69%79%76%77%69%66%65%63%64%51%62%62%59%56%53%43%52%38%51%42%34%37%34%32%28%DigitalvideocontentTVMagazinesMovies

/cinemaDigitalmusiccontentDailynewspapersPodcastsOnlinemagazinesRadioOnlinenewswebsitesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Wherehave

youspent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=74,Mcubegames

shoppers,

n=1302,

digital

video

gamebuyers,

n=12093,

all

respondentsConsumer

Insights

Global

as

of

August

2023Mcubegames

shoppers

remember

seeing

ads

in

video

games

more

often

thanother

digital

video

game

buyersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereMcubegamesshoppersinIndiahavecome

across

digital

advertisinginthepast4weeks73%73%72%66%66%64%61%61%59%53%

53%52%51%50%46%45%43%42%40%40%39%41%37%36%34%31%30%27%25%21%Social

mediaVideo

portalsVideo

gamesMusicportalsOnlinestoresWebsitesandappsof

brandsEditorialwebsitesandappsVideo

streaming

Search

enginesservicesNewslettersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Where

have

youspent

money

online

on

digital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

MultiPick;

Base:

n=74,

Mcubegames

shoppers,

n=1302,

digital

video

game

buyers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Mcubegames

shoppers

remember

ads

they

saw

in

printed

magazines

andjournals

more

often

than

other

digital

video

game

buyersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinIndia

havecome

across

non-digital

advertisinginthepast4weeks76%76%66%57%65%65%64%48%59%54%54%43%43%41%39%39%37%36%36%32%31%28%26%21%InprintedmagazinesandjournalsOnadvertisingspacesOnTVBy

mailshot

/

AtthemoviesInprinteddailynewspapersDirectly

inthestoreOntheradioadvertisingmail/cinemaon

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Where

have

yousp