实+用商务英语智慧树知到期末考试答案2024年

实用商务英语智慧树知到期末考试答案2024年实用商务英语A___________notonlyincreasesyourreachandtheamountofpeoplewhoknowyourname,butitalsobringsthatawarenessfromasourcethatpeopletrust––theirownfriendsandfamily.()

A:remarketingcampaignB:socialmediainfluencerC:searchengineoptimizationD:referralprogram答案:referralprogramCustomcontentunitsreferstoadswhoseform,contentanddisplayarecustomizedbasedon______needsandmediaenvironment.（）

A:advertiserB:retailerC:manufacturerD:customer答案:customerA______involvesencouragingloyalcustomerstoadvocateaproductorservicetheyliketotheirfriendsandfamily.()

A:limitedtimeofferB:discountcouponC:customerreviewD:referralprogram答案:referralprogramWhichofthefollowingdoesnotbelongtonativeadvertising?()

A:sponsoredcontentB:TVcommercialsC:customcontentunitsD:paidsearchads答案:TVcommercialsLivestreamingexplosionisboostingChina'scross-bordere-commerce,NOTbecause.()

A:itenablesuserstogainafullerandmorein-depthunderstandingoftheproductsB:itcoulddisplaythecommoditiesinmoredimensionsC:itgivesusersastrongsenseofinteractivityD:itlowersthecostsofcross-bordertransaction答案:itlowersthecostsofcross-bordertransactionInordertoexpandtheofflinebusiness,hedecidedtoinvestmorebricks-and-mortarinbigcities.InChinese,“bricks-and-mortar”means______.()

A:虚拟店铺B:零售店C:砖和砂浆D:实体店铺答案:实体店铺Inastrongcorporateculture,frontdeskpersonnelusuallydress_______.()

A:poorlyB:casuallyC:formallyD:informally答案:formallyWhatistheChineseequavalentfor“totalqualitymanagement(TQM)”_________.()

A:精益生产B:准时生产制C:全面质量管理D:丰田生产系统答案:全面质量管理Whatisadeviceatanairportthatdeliverscheckedluggagetothepassengersatthebaggagereclaimarea?()

A:jetbridgeB:carouselC:X-RaymachineD:boardinggate答案:carouselInChinese,“venturecapital”is_________.()

A:风投B:股份C:资本D:公司答案:风投Inordertohaveyourprospecttrustyoutofixtheproblem,itiscriticaltoinclude_________inyourbusinessproposal.()

A:yourpaymentscheduleB:tableofcontentsC:qualificationsofyourteamD:legalaspectsinthisdeal答案:qualificationsofyourteamWhichofthefollowingistheEnglishequivalentfor“营业额”?()

A:tuitionB:costC:turnoverD:fee答案:turnoverWeChatis________inChinaandisusedforeverythingfromgettingnewstomakingelectronicpayments.()

A:drasticB:ubiquitousC:instantD:potential答案:ubiquitousAngelinvestorshelp__________thefoundingofanewcompany.()

A:marketB:manageC:financeD:streamline答案:financeWhichofthefollowingistheEnglishexpressionof“高净值”?()

A:highnetvalueB:highnetpriceC:highnetprizeD:highnetworth答案:highnetworthItisimpossibleforeverybrandtobecomeoneoftheworldfamousbrandssuchasMcDonald’sandDisney,soitisvitalto___________.()

A:haveasocialmediapresenceB:makethebrandavailableinmultipleformsC:integratethebrandD:focusontherightaudience答案:focusontherightaudienceWhatsocialnetworkingelementsareoftenappliedtotheprocessofsocial-commerce?()​

A:connectionB:discussionandinteractionC:alloftheaboveD:likeandsharing答案:alloftheaboveLeanmanufacturingisasetofmanagementpracticestoimprovebusinessefficiencyby________？()

A:compromisingqualitytocutthecostsB:ensuringtheavailabilityofrawmaterialsatanytimeC:sacrificingproductivityD:eliminatingnon-value-addingactivitiesandwastes答案:eliminatingnon-value-addingactivitiesandwastesWhichofthefollowingisNOTawayof“OwnPockets”funding？()

A:SellingpossessionsB:MortgaginghousesC:SellingpropertiesD:Writingabusinessplan答案:WritingabusinessplanSomepeoplerunuptheircompetitors'advertisingbillsbycreatingcomputerprograms(bots)thatautomaticallyclickads.InChinese,“runup”is______.()

A:向上跑B:迅速积累C:高涨D:积欠答案:积欠WhichofthefollowingisNOTafeatureofeffectivemeetingminutes?()

A:Trytosummarizethedocumentsyourefertoifnecessary.B:Avoidanycommentary,personalopinionordescriptivelanguageC:Beobjective,accurateandconcise.D:Usethird-personnarrationandsimplepasttense.答案:TrytosummarizethedocumentsyourefertoifnecessaryDigitaladvertisingisastrategythatpromotesaproductoraservicetopeopleonthe____.()

A:StreetB:ComputerC:InternetD:TV答案:InternetWhichofthefollowingexpressionistheEnglishversionof“公司文化”?()

A:CorporatevalueB:CorporatetraditionC:CorporatecultureD:Corporatecustom答案:CorporatecultureWhichofthefollowingistheEnglishequivalentfor“托运行李”?()

A:carry-onluggageB:checkedluggageC:garmentbagD:duffelbag答案:checkedluggageWhichofthefollowingdocumentsshouldbusinesstravelersprepareiftheywanttotravelbetweencountries?()

A:travelticketsB:visaC:employmentcontractD:passport答案:passport###visa###travelticketsWhatcanemployersdotoimproveteammorale?()

A:Organizeteambuildingactivities.B:Encourageemployeestoturntheirwork-relatednotificationsoffwhentheyendtheirday.C:Createspaceforcoffeebreak.D:Congratulateemployeesinpubliciftheycollaboratewell.答案:Createspaceforcoffeebreak###Encourageemployeestoturntheirwork-relatednotificationsoffwhentheyendtheirday###Congratulateemployeesinpubliciftheycollaboratewell###OrganizeteambuildingactivitiesHowdoespositivecorporatecultureinfluenceacompany?()

A:RetainemployeesB:AttractclientsC:IncreaseteamsenseD:Fosterpositiveworkingmood答案:Increaseteamsense###Attractclients###Fosterpositiveworkingmood###RetainemployeesWhatcanangelinvestorsprovideforstart-ups?()

A:AkillerbusinessideaB:UsefulnetworkingC:AheftysumofcapitalD:Businessexperience答案:Aheftysumofcapital###Businessexperience###UsefulnetworkingBrandawarenessisthefoundationofallfuturemarketingstrategies.()

A:错B:对答案:对Improvingefficiencyisthecentralgoalofoperationsmanagement,whichmayultimatelyhelpabusinessgainacompetitiveedge.()

A:错B:对答案:对Friendsandfamilymembersareusuallyunwillingtoprovideastart-upfinancialsupportasfinancingwillharmrelationships.()

A:错B:对答案:错Brandrecallistheemotionally-chargeddecisionofaconsumerforpurchasingaparticularbrandagainandagain.()

A:错B:对答案:错Wearingearplugssendsamessagetocolleaguesthatyouwanttobeleftalonewhichissurelyanunfriendlygesture.()

A:对B:错答案:对Nativeadvertisingisunpaidadvertisingwheretheadmatchestheform,feelandfunctionofthecontentofthemediaonwhichitappears.(）

A:错B:对答案:错Settingupanopenhouseatyourphysicallocationisineffectiveincreatingacommunityforyourcustomers.()

A:对B:错答案:错Heavyrelianceonmoderntechnologiesforcommunicationisabetterwaytog