包装印刷英语U3省公开课一等奖全国示范课微课金奖课件

包印英语ENGLISHFORCAREERS新职业英语北京印刷学院Unit3第1页Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8Unit3ProductDesign第2页Task1

MatchthefollowingtermswiththeirChinesemeanings.1.post-processing/finishing2.diecutting3.scoring4.perfectbinding5.bronzing6.hand/machinebookbinding7.laminating8.pastingcarton/box9.saddle-wirebinding10.platemakingA.压折痕B.覆膜C.糊盒/贴盒D.骑马订E.无线胶订F.模切G.印品后续加工H.手工/机器装订I.烫金J.制版Unit3ProductDesign第3页Task2

Matcheachpicturewiththecorrespondingtermgiveninthebox.TheChinese

aregiventoyouforreference.

diecuttingmachinebronzingmachinelaminatingmachinebronzingandindentingmachine覆膜机laminatingmachineUnit3ProductDesign烫金机bronzingmachine第4页模切机烫金压痕机

bronzingandindentingmachine

diecuttingmachineUnit3ProductDesign第5页ReadingATask1Beforereadingthepassage,seehowmuchyouknowabouttheprintingtechnologiesbyansweringthefollowingquestions.Whatisthemeaningoffilming/laminating?2.Whatarethemostcommonprintingtechnologies?TrytonamesomeofthemandputthemintoChinese.Unit3ProductDesign第6页

Filmingorlaminatingisakindoftechnologyinwhichplasticfilmiscoatedwithadhesivestoputpaperandplastictogetherbyheatingandpressing.Whatisthemeaningoffilming/laminating?

2.Whatarethemostcommonprintingtechnologies?TrytonamesomeofthemandputthemintoChinese.

Themostcommonprintingtechnologiesincludefilming/laminating(覆膜),bronzing(烫金),diecutting(膜切),andboxpasting(糊盒).Unit3ProductDesignReadingA第7页ABriefIntroductiontoPrintingTechnologies

Anyqualityprintedproductcanhardlybefinishedwithoutgoodprintingtechnologies,whichareessentialinbothprintingandpackaging.Afterthekindofmaterialforaproductisdecided,thenextthingtoconsideriswhattheprintingandpackagingtechnologyshouldbeused.Therearefourmainkinds:filmingorlaminating,bronzing,diecuttingandboxpastinginaccordancewiththesequenceofprintingprocesses.ReadingAUnit3ProductDesign第8页

Filmingorlaminatingisakindoftechnologyinwhichplasticfilmiscoatedwithadhesivestoputpaperandplastictogetherbyheatingandpressing.Byimprovingthesurfaceglossoftheprintedproducts,thistechnologycanmakeabrighterandmorecolorfulgraphicandathree-dimensionalsense,sotheartisticeffectisenhanced.Filmingorlaminatingcanalsoprotecttheprintingeffectofpackaginganddecorationaswellasextendtheirlifespan.Unit3ProductDesignReadingA第9页Bronzing,alsoknownasgildingorhotfoil,isaspecialprintingtechnologywithoutusinganyink.Bymeansofpressingandheatingup,thefoilwillbetransferredtoprintedproductsorotheritems.Thegraphicwithbronzingtechniquewillshowastrongmetallicluster,dazzlingwithitsrichcolors.ReadingAUnit3ProductDesign第10页Diecuttingcanalsobecalledmoldinganditisoftendonetogetherwithindenting.Diecuttingisaprocessinwhichpaperorcardboardiscutintoacertainshapebyadiecuttingmachinewhileindentingistoimprint

traces

onpaperorcardboard.Inmanycases,twoknivesrespectivelyfordiecuttingandlinepressingcuttingareusedtogethertodothejobatthesametimeinthesamediecuttingmachine.Unit3ProductDesignReadingA第11页Finally,boxpastingisimportantasthefinalprocessinformingavarietyofpackagingcartons.Itisgenerallydividedintomanualpastingandautomaticpasting.Varioustypesofboxessuchasmedicalkits,cosmeticsboxes,winecases,toothpasteboxes,etc.areturnedintofinalproductsthroughboxpastingprocess.ReadingAUnit3ProductDesign第12页印刷工艺流程介绍ReadingA任何好印刷产品都离不开优质印刷工艺技术。它对于印刷和包装来说当然十分至关主要。确定好产品使用材料之后，就能够考虑产品印刷和包装工艺问题了。下面按照产品工艺流程先后次序，分别介绍覆膜、烫金、模切和糊盒等四项主要产品工艺流程。Unit3ProductDesign第13页首先是印刷品覆膜工艺,就是将塑料薄膜涂上粘合剂，经加热、加压后与纸印刷品粘合在一起，形成纸塑合一产品加工技术。覆膜能够提升印刷品表面光泽度，使图文颜色更鲜艳，富有立体感，从而提升商品和书刊封面艺术效果。它还能够保护包装装潢印刷效果，延长商品寿命。Unit3ProductDesignReadingA第14页另外一个加工工艺叫做烫金。它借助一定压力和温度，将金属箔转印到印刷品或其它物品上，是一个不用油墨特种印刷加工工艺，又称烫箔。经过烫金处理图文展现出强烈金属光泽，色彩鲜艳夺目。ReadingAUnit3ProductDesign第15页接下来介绍工艺是模切工艺。因为模切与压痕工艺经常一起进行，所以又可简称为模压。模切就是在模切机上把纸张或纸板轧切成一定形状工序。压痕则是经过压印在纸张或纸板上压出痕迹工序。在很多情况下，我们把模切刀和压线刀组合在同一个模版内，在模切机上同时进行模切和压痕加工。Unit3ProductDesignReadingA第16页糊盒加工是各种包装纸盒最终成型非常主要加工工艺。普通分为手工糊盒和自动糊盒。各类药盒、化装品盒、酒盒、牙膏盒等都要经过糊盒加工来完成产品印制过程最终一道工序。ReadingAUnit3ProductDesign第17页Task2

Readthepassageandarrangethefourprocessesintherightorder.diecuttingbronzingfilming/laminatingboxpastingbronzingdiecuttingboxpastingfilming/laminatingUnit3ProductDesignReadingA第18页Task3

Readthepassageagainandcompletethefollowingstatementswiththewordsgiveninthebrackets.Changetheformifnecessary.1.Themoststrikingfeatureorfunctionoflaminatingis(protect)________.2.Laminatingorfilmingis(use)_________toextendthelifespanofaproduct.3.Oneoftheadvantagesofbronzingtechnologyisto(rich)_____thecolorsoftheprintingmaterials.4.Itisbymeansofdiecuttingthatwemakepaperorcardboardwell-(shape)_____astheyareneeded.5.Boxpastingisjustasimportantastheotherprintingtechnologiesinwhichitwillleadtothefinal(form)________ofaproduct.protective

shapedusedenrichformation

ReadingAUnit3ProductDesign第19页Questionsforreference:1.Laminatedproductsarethecombinationofpaperandplastics.Canwereusethem?2.Ifnot,howcanweprotectourenvironment?Task4

Workinpairs.Discusswithyourpartneraboutthedisadvantagesoflaminatingtechnology.ReadingAUnit3ProductDesign第20页Accordingtothepassage,“filming/laminatingisakindoftechnologyinwhichplasticfilmiscoatedwithadhesivestoputpaperandplastictogetherbyheatingandpressing.”Weknowthatlaminatedproductsarethecombinationofpaperandplastics,whichcannotbereused.Solaminatingtechniquemaydoharmtotheenvironment.Thisisaproblemwehavetopayspecialattentiontowhenweusethiskindoftechnology.SuggestedAnswers:Unit3ProductDesignReadingA第21页

essential

1.Wecannotlivewithoutclothes,butfoodandwaterare

essential,

too.

2.Inconsideringaproblem,onemustgraspitsessentialaspect.adj.

主要ReadingAUnit3ProductDesign第22页respectively

adv.

分别地JohnandPeterworkandstudyrespectively.

2.Thetwobookswerefirstpublishedin,

respectively,1999and.

Unit3ProductDesignReadingA第23页

n.

次序，次序

1.Booksinalibraryareusuallyarrangedinsequence

accordingtodifferentkinds.

2.Don’tmakethecardsoutofsequence.Keeptheminsequence.

sequenceReadingAUnit3ProductDesign第24页1.Georgemajoredingraphicwhenhewasatcollege.2.Thebeautifulgraphicresultsfromtheirtenyears’efforts.

graphicn图形Unit3ProductDesignReadingA第25页

lifespan

n.

寿命1.Modernmedicinehasincreasedman’slifespan.2.Afox’snaturallifespan

couldbetenyears.ReadingAUnit3ProductDesign第26页

extendv.

延长1.Thehotweatherwillextendintonextweek.2.Someofourcoursesextendovertwoyears.Unit3ProductDesignReadingA第27页

dazzle

v.目眩，闪耀

1.Iwasdazzledbythecar’sheadlights.2.Hewasdazzledbyhissuddensuccess.ReadingAUnit3ProductDesign第28页

imprint

v.压印1.Theshapeofthecoinwasimprinted

onhishand.2.Everydetailisimprintedonmymind.Unit3ProductDesignReadingA第29页

tracen.痕迹

1.Didthepolicefindany

traceofthemurderer?2.Thewoundhealed,leavingalmostnotraceofascar.Unit3ProductDesignReadingA第30页three-dimensional

Thepictureleftadeepimpressionofthree-dimensionaleffectontheaudience.2.Thisisthefirsttimeformetoseeathree-dimensionalfilm.adj.三维，立体ReadingAUnit3ProductDesign第31页1.Manualworkersoftenearnlessthanofficeworkers.2.Thismanualartworksisreallyattractive.

manualadj.手工ReadingAUnit3ProductDesign第32页

automatic1.Theheatingsystemherehasanautomatictemperaturecontrol.2.Thenewautomaticdishwashermakesthehouseworkreallyconvenienttodo.

adj.自动Unit3ProductDesignReadingA第33页ListeningTask1JimRandy,fromAmericanLandiCo.,istalkingwithKathyWhite.Listentotheconversationanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).1.KathyWhiteisthesecretaryintheNewColorPackaging&PrintingCompany.2.Theyaretalkingwitheachotheraboutfutureprintingindustry.3.Thefirstplacetheygotoisthelaminatingshop.4.Laminatingtechnologycanbeusedinmanyitemssuchasbooks,calendarsandsoon.5.Ms.Whiteonlyintroducedonekindofcommonlyusedcoatingmaterial.NewWordscorrosionn.腐蚀elegantadj.典雅exquisiteadj.精美，

精巧mattlamination亚膜resistantadj.对……有抵

抗力simplicityn.简单wearn.耐用性，经久性F

F

T

.T

T

Unit3ProductDesign第34页Task2Ms.WhitecontinuestointroduceabronzingmachinetoMr.Randy.Listentotheconversationandchoosethebestanswertoeachquestion.1.Oneoftheadvantagesofthenewlyintroducedbronzingmachineisthatitishighly_____.A.effective B.efficient C.costly2.Bronzingissuggestedtobeusedinthealbumbecause_____. A.itcancreateuniquevisualeffects B.itscostislow C.itisanadvancedtechnology3.WhichisNOTmentionedabouttheoperatorsintheNewColorPackaging&PrintingCompany?_____A.Theyareexperienced.B.Theyareskilled.C.Theyareyoung.NewWords:besuperiorto优越于

inlinewith符合

operatorn.操作员

B

A

C

Unit3ProductDesignListening第35页4.Accordingtotheconversation,NewColorhasjustcompletedaprojectfor_____.A.anadvertisingfirmB.atoycompanyC.afoodcompany5.Ms.White’stoneintalkingwithMr.Randyis_____.A.self-confidentB.worriedC.exaggeratedC

A

ListeningUnit3ProductDesign第36页Task3

Ms.WhiteandMr.Randyaretalkingaboutthecuttingprocess.Listentotheconversationandfillintheblankswithwhatyouhear.Ms.White:Mr.Randy,pleasetakealookatthe1_______________inournextworkshop.Mr.Randy:Allright.Canyoushowmehowto2_______________adiecuttingmachine?I’mreallyinterested.Ms.White:Noproblem.Thisdie-cuttingmachinecutspaperintoacertain3_______________first,andthenpressestracesonthepaperthroughindentation.Thetwoprocessesputtogetherarecalledmolding.Mr.Randy:Canthetwoprocessesbe4______________atthesametime?cuttingprocess

operate

shape

carriedout

Unit3ProductDesignListening第37页Ms.White:Sure.Itcan5______________thecostofprinting.Mr.Randy:Isthereanythingelsethismoldingprocesscanbeappliedtoexceptpaper?Ms.White:Itcanalsobeappliedtovarioustypesofplastics,leathersandsoon.Mr.Randy:Doesithaveotheradvantages?Ms.White:Wecanimprovethe6______________oftheproductwiththistechnique.Itplaysanimportantroleinaddingthevalueofproducts.

lower

grade

ListeningUnit3ProductDesign第38页Task4

Mr.Randyrequiresthecompanytodesignsomething.Listentotheconversationandcompletethetablewiththeinformationyouhear.NameoftheProductProcesstobeUsedPotentialCustomersRequirementsUnit3ProductDesignListeningpackagingboxforthealbum

automaticboxpastingvariouskindsofpeople

1.meetthemasspsychology

haveartisticeffect第39页SpeakingTask1

Workinpairs.Supposeyouwanttomakeapaperbagforapicturealbum.Inquirethedesigneraboutthetechniquestobeusedinthebag.Youmayrefertotheexpressionsgivenbelow.Unit3ProductDesign第40页SampleA:Hello!Mr.Williams.I’dliketoinquireaboutthetechniquesforourtop-gradepaperbags.B:Well.Generally,weuselaminatinginthiskindofproducts.A:Thenwouldyoupleaseintroducesomethingaboutit?B:OK.Theadvantagesoflaminatingaretheprotectiveeffects.ThisLaminatingtechniqueisusedtostrengthentheproductandprotectitfromwaterandoil.A:Good.Ithinkweneedit.Andanyothercommonlyusedtechniques?B:Ifthereisnootherspecialrequirement,let’sdiscussaboutthehandleofthebag.A:What’syouropinionsonit,stringingorcuttingitout?B:Inmyopinion,stringingwillbebetter.A:That’sallright.Thankyouforyoursuggestion.B:Don’tmentionit.Pleasecontactmeifyouhaveanyproblem.Unit3ProductDesignSpeaking第41页Task2

Workinpairs.Practicemakingaconversationaboutthetechnologiesusedinbusinesscardprinting.Youmayrefertotheinformationgivenbelow.SpeakingUnit3ProductDesign第42页A:I’dliketomakeabusinesscardformyself.Wouldyoupleaseintroducesometechniquesforme?B:Noproblem.Whatareyourrequirements?A:Iwantmybusinesscardtobeattractive,self-promoted,innovativeandartisticwithindividualstyle.B:I’lltrymybest.Currently,weusuallyusethefollowingthreetechniquesinmakingbusinesscards:bronzing,diecuttingandembossing.A:IthinkthatiswhatIneed.Buthowcanwemakeaninex-pensivebusinesscardquickly?B:Youcanchoosecomputerdigitalprintinginsteadofoffsetprintingbecausethefirstoneisfastandofgoodquality.A:OK.Wouldyoupleasedesignmycard?Iwantsingle-sidedprinting.B:Noproblem.Unit3ProductDesignSpeakingSample第43页Task3

Workinpairs.Practicemakinganappointmentbytelephoneaccordingtoeachsituation.Youmayrefertotheexpressionsgivenbelow.SpeakingUnit3ProductDesign第44页Situation1A:Hello!ThisisJackWilliams.I’mcallingtosetupanappointmenttodiscussabouttheprintingtechnologiesofourcoupons.B:Allright.Whenisitconvenientforyoutohaveameeting?A:Woulditbeallrightifwemeetat3o’clocktomorrowafternoon?A:IthinkthatwouldbeOK.B:That’ssettledthen.Seeyoutomorrow.A:Seeyou.Unit3ProductDesignSpeakingSampleSituation2A:MayIspeaktoMr.Williams,please?B:Speaking.A:Hi!ThisisKathyWhite.I’mcallingtoinviteyoutocometomycompanytoseethesampleofthecouponandtodiscussthefinaldecisions.B:It’sreallyconsiderateofyoutoinviteme.Irememberthatwehavedecidedthematerialandthesizeofourcoupon,sothereisnoneedtodiscusstheseitems,right?A:Yes.Wewillfocusontheprintingtechnologiesinthediscussion.Canyousuggestthetimeforourmeeting?B:Is10o’clockonFridaymorningOK?A:IthinkthatwouldbeOK.B:OK.Seeyouthen!第45页Task4

Workinpairs.Supposeyoumeetacustomerwhowantstoprintacalendar.Practicetalkingwitheachotheraboutthedesignandtechnologiestobeused.Youcanrefertotheinformationgivenbelow.Thenewtechnology:

thermoplasticmaterialsandpaper,aluminumcompositemoldingprocess(热塑性材料与纸、铝复合成型工艺方法)Featuresofthenewtechnology:

beautiful,well-structured,strongthree-dimensionalsense,top-grade,high-quality,time-saving,cost-effective.Specificrequirementsofthecalendar:thetwelvemonthsshouldbeputrespectivelyonbothsidesofChineselandscapepainting(山水画)laminatingandbronzingshouldbeusedinthepartofSaturdayandSundaythermoplasticmaterialsandpaper,aluminumcompositemoldingprocessshouldbeusedathree-dimensionaleffectshouldbemadeUnit3ProductDesignSpeaking第46页A:

Hi,Sam.I’mverygladtotalkwithyouaboutthedesignofourcalendar.B:Ihavestudiedyourspecificrequirements,andthinkthenewtechnologycalledthermoplasticmaterialsandpaper,aluminumcompositemoldingprocesswillsuityouwell.A:Really?Whatarethefeaturesofthenewtechnology?B:Itcanproducebeautifulandwell-structuredprintproducts.Themoldingprocesscangivetheprintsastrongthree-dimensionalsense.Itespeciallysuitsformakingtop-gradeandhigh-qualityprints.It’salsotime-savingandcost-effective.SpeakingUnit3ProductDesignSample第47页A:Um.Ithinkthetechnologycanmeetourneeds.Now,let’sverifyourspecificrequirements.First,thetwelvemonthsshouldbeputrespectivelyonbothsidesofChineselandscapepainting.LaminatingandbronzingshouldbeusedinthepartofSaturdayandSunday.B:Shouldthermoplasticmaterialsandpaper,aluminumcompositemoldingprocessbeused?A:Sure!Finally,athree-dimensionaleffectshouldbemade.B:OK.Isee.Iwilldiscusswithourtechnicianssoon.Ifthereisanyproblem,Iwillcontactyousoon.SpeakingUnit3ProductDesignSample第48页ReadingBDearMr.Randy,Iamwritingtoofferyousomesuggestionsonyourcosmeticspicturealbumdesignonlyforyourreference.Andwehopethatyoucanalsoputforwardsomeproposalsifthereisanythinginappropriateinourdesign.Sinceitisaclassiccosmeticspicturealbumforpromotingthecosmetics,werecommend:A4paper,full-colorpageandcoatedpaperinordertoenhancethevisualeffectsandtostimulatepurchasedesire.Inadditiontoitsglossyandsmoothsurface,thiskindofpapercanalsoproducegraphicswiththree-dimensionaleffectsandincreasetheartisticeffectofthepicturealbum.

Unit3ProductDesign第49页ReadingB

Asisknowntoall,thereareusuallyhighrequirementsonthecolorsofcosmeticspicturealbums.Therefore,weproposetousefilminginthealbumcover,whichcanhelptoimprovetheglossofthesurfaceandmakethecolorsbrighter.Asforthegold-coloredlips,itissuggestedthatbronzingtechnologybeadoptedinthelipsofthecoverfigure.Becausebronzingformsrefinedandelegantdecorationinthecoverofthealbum,sothestrongmetalliclusterofthelipscanbehighlighted.

Unit3ProductDesign第50页

Perfectbindingcanbeusedsincethealbumisnottoothick.Andindentingisalsonecessaryatthesametime.Thatistosay,twocorrespondinggrooveswillbepressedinbothfrontandbackcoversofthebooknearthespinesothatonecanreaditeasily.Theaboveisoursuggestionandwe’dliketohearyourcomments.Lookingforwardtoaverypleasantcooperationwithyou!Bestregards!Yourssincerely,KathyWhiteUnit3ProductDesignReadingB第51页ReadingBUnit3ProductDesign尊敬兰迪先生：关于贵企业化装品宣传画册印制设计，我们有以下提议供您参考。不妥之处，敬请斧正。因为是宣传经典化装品画册，为了更加好地提升消费者视觉观赏效果，刺激消费者购置欲，建议采取A4纸、全彩页印刷，印刷材料采取铜版纸印刷。这种纸除了含有表面光泽度好、平滑度高特点外，还能够使印出图形画面含有立体感，提升画册艺术效果。

第52页ReadingBUnit3ProductDesign众所周知，化装品宣传画册通常对色彩要求很高。所以，我们提议在画册封面进行覆膜处理，这有助于提升画册表面光泽度，使图文色彩更鲜艳。对于贵企业推出金色唇彩，提议在封面人物模特唇部做烫金处理，以其富丽堂皇、精巧高雅装潢点缀整个画册封面，从而突出唇彩强烈金属光泽。第53页Unit3ProductDesignReadingB

因为该画册并不是太厚，所以能够采取无线胶订方式进行装订。同时，还要进行压痕处理，也就是在封面和封底靠近书脊地方压出两条对应凹槽，方便翻看。以上是我们提议，敬请指正。期待与您合作愉快！顺颂商祺！凯西·怀特敬启第54页Task1

Readtheemailandcompletethefollowingtable.NameoftheProductMaterialstoBeUsedTechnologiestoBeUsedMethodsofBinding1122ReadingBUnit3ProductDesigncosmeticspicturealbumA4paper,full-colorpageandcoatedpaperfilming

bronzingperfectbindingindenting第55页Task2

Readtheemailagainandcompletetheanswertoeachofthefollowingquestions.1.What’sthepurposeofwritingthisemail?Thepurposeofwritingthisemailisto________________________________________.2.Whatkindofmaterialissuggestedforprintingthepicturealbum?Thesuggestedmaterialis____________________________________________.3.Whyisfilmingproposedtouseinthepicturealbum?Inorderto___________________________________and________________________.4.Whatarethefeaturesaboutbronzingmentionedintheemail?Thiskindoftechnologycanbring_______and_______effects.5.Whatisthelastprocesstofinishthealbum?Thelastprocessis_________.offersomesuggestionsA4paper,full-colorpageandcoatedimprovetheglossofthesurfacerefinedmakethecolors

brighterbindingUnit3ProductDesignReadingBonthealbumdesignpaperelegant第56页Task3MatchthefollowingtermswiththeirChinesemeanings.ReadingBUnit3ProductDesign第57页Task4TranslatethefollowingpassageintoChinese.

Asforthegold-coloredlips,itissuggestedthatbronzingtechnologybeadoptedinthelipsofthecoverfigure.Becausebronzingformsrefinedandelegantdecorationinthecoverofthealbum,sothestrongmetalliclusterofthelipscanbehighlighted.Unit3ProductDesignReadingB____________________________________________________________________________________________________________________________________________________________________________________装潢点缀整个画册封面，从而突出唇彩强烈对于贵企业推出金色唇彩，提议在封面人物模特唇部做烫金处理，以其富丽堂皇、精巧高雅金属光泽。第58页

inappropriate

1.Yourshortdressisinappropriateforaformalparty.2.Hisspeechwasinappropriatetotheoccasion.adj.不适当ReadingBUnit3ProductDesign第59页

They’vejustpurchasedanewhouseinthecountry.2.Hegavehissonsomemoneyforthe

purchaseofhisschoolbooks.

purchasev.n.（正式）购置Unit3ProductDesignReadingB第60页

classicThisisaclassicdesignoftheprintingproduct.Ourteachergaveussomeclassicexamplesinourhistoryclass.adj.经典Unit3ProductDesignReadingB第61页

recommend

Irecommendthathebuythisdictionary.2.Werecommendthemtofindsomepart-timejobstodo.v.推荐，提议Unit3ProductDesignReadingB第62页Thecoldairstimulatestheblood.2.Praisecanstimulatechildrentostudyhard.

stimulate

v.刺激Unit3ProductDesignReadingB第63页Themoonlightenhanced

thebeautyofthenight.2.Toenhanceyourstrength,youhavetodosomespecialtraining.v.

提升，增强Unit3ProductDesignReadingB

enhance第64页

Joeboughthergirlfriendarefinedbirthdaygift.2.Thesedefinedproductsareallmadefrompetroleum.

refined

adj.精巧

Unit3ProductDesignReadingB第65页WritingTask1WriteareplytoReadingBwithinnomorethan80wordsaccordingtotheinstructionsgiven.回信要求：1.写信时间：年3月12日2.写信人：JimRandy收信人：KathyWhite3.写信内容：1)感激对方为画册所做设计，对画册设计意图非常满意；2)描述感激原因并表示对设计企业信任；3)约定适当初间到印刷企业详细了解相关画册印刷工艺相关问题。4.要求：注意书信格式Unit3ProductDesign第66页5.Expressionsforreference:thankyoufor…besatisfiedwith…besureof…it’sverykindofyouto…Iwouldliketoexpressourappreciationto…Iwouldbeveryglad…atyourconveniencedosbafavor…Unit3ProductDesignWriting第67页SuggestedAnswers:

March12th,DearMs.White,

Thankyousomuchforyourcarefullydesignedpicturealbum.Andweareverysatisfiedwithit.Weknowthatyouhavetriedyourbesttodothisverygoodjobandtheprintingtechniquesappliedtoouralbumarereallyperfect.Althoughwehavelittleknowledgeaboutprinting,wearequitesureofyourabilitiesinbothdesignandmanufactureofourproduct.Itisverykindofyoutotakeeverydetailsofthedesignintoconsideration.SoIwouldliketoexpressmyappreciationagaintoyou.Iwouldbeverygladtomakeanappointmentatyourconvenienceifyoucoulddousafavoronsomeotherproblems.Pleasephonemetoconfirmthedateandtheplaceforustomeetagain.Lookforwardtoyourreplysoon.Yourssincerely,JimRandyUnit3ProductDesignWriting第68页ProjectTaskDescriptionStepOne•Organizeasmallgroupwith4-6peopleinyourclass;•SearchontheInternetforinformationaboutfinishingtechnologies;•Comparethedifferentfinishingtechnologiesandtheirfunctions.StepTwo•Divideyourgroupintotwosubgroups:oneisthedesigners,whiletheotherthepotentialcustomers;•Talktothecustomersabouttheirneeds.StepThree•Illustrateseveralfinishingtechnologiestothecustomersandhelpthemmakefinaldecision;•Taketurnstoplayeachrole;•Makeasummaryaboutthefinishingtechnologiesandhowtohelpyourcustomersmakeadecision.Unit3ProductDesign第69页VocabularyandStructureTask1Fillineachblankwiththeappropriateformofthewordgiveninthebrackets.1.Theydidn’ttakepartinmybirthdaypartyfor(vary)________reasons.2.Theinventionof(print)_______madeitpossibleformanypeopletolearntoread.3.Red,yellowandorangearecalledwarm(color)________.4.Thiskindofnewprintingmaterialcancontributetoenvironmental(protect)__________.5.Theprintingplantusestheverylatest(technique)___________toimprovethequalityoftheproducts.variousprintingcolorsprotectiontechnologyUnit3ProductDesign第70页6.Lightcolorsare(effect)________inkeepingcoolinwarmweather.7.Shehadmanygood(quality)________despiteherapparentweakpoints.8.Thesetwobookswerefirstpublishedin,(respect)_________,1939and1970.9.The(product)__________ofcomputershasincreaseddoubleinthepastfewweeks.10.Thesmallboxwasdeformedbythe(press)________theheavybooksonit.effectivequalitiesrespectivelyproductionpressureUnit3ProductDesignVocabularyandStructure第71页Task2

Completethefollowingstatementswiththewordsorphrasesgiveninthebox.Changetheformifnecessary.1.Thecollegelibraryhasawide__________ofbooksavailabletobothteachersandstudents.2.________________scienceandtechnologyplayanimportantroleinchangingpeople’s