2023年2月国开电大专科《商务英语2》机考第四大题阅读理解判断题库

国开电大专科《商务英语2》机考题库第四大题阅读理

解判断题

BolBusinessEthics

Nowadays,moreandmoreattentionisbeingpaidtofcfcBusinessEthics''.Butwhatdoes

itmean?Whatistheimportanceofethicsinbusiness?

Businessethicsisnotaboutpersonalityjhoughagoodpersonalityisvaluable.Ethicsisthe

primaryelementandprerequisitefbrasuccessfulbusiness.Nomatterwhatyoudo,you

shouldthinkofbusinessasamatterofintegrity.Nowadays.theslipinethicsandthe

absenceofsocialresponsibility,especiallyintegrity,haveledtoacrisisin

business,seriouslyinlluencingsocialdevelopment.Eventsresultingfromalossoftrust

arebeingseennowandthenandtheyaffectsocietyinmanyunfortunateways.Most

peopleknowtheimportanceofbusinessethics,butstillsomepeopledon'thonorthem.We

oftenhearmediareportsonproblemsinbusiness,suchasaddingharmfulmaterialsto

products.Thesebehaviorscausemuchdamagetoconsumers,whospendmoneybutdonot

getqualitygoods,especiallywhenthesecommoditiesdogreatharmtotheirhealth.ltis

difficultforpeopletoforgetthecaseinwhichsomechildrenconsumedunsafemilk

powderproducedbyafewimmoralbusinesses,andtheirhealthsufferedseriousdamageas

aresult.Peoplecan*tbearthiskindofbehaviorandthebusinessesresponsiblemustbe

closeddownandtherelatedpersonnelbepunished.

21.Lackofbusinessethicshasseriouslyinfluencedsocialdevelopment.［答案］T

22.Businessistobetreatedwithsocialresponsibilityandintegrity.［答案］T

23.Peoplewhodon*thonorbusinessethicsarelikelytomakeaprofit.［答案］F

24.Peoplecaneasilyforgetthosebadbehaviorsbybadbusinesses.［答案］F

25.Rccently,peoplearepayinglessattentiontoprofessionalethicsthebusinessworld.［答案

］F

OnlineShopping

DanielisinterestedinKevin'snewmobilephonewhichhe*sboughtontheIntermet.

DaniekHi,Kevin.You*vcboughtanewmobilephonc,haven'tyou?Whcrcdidyoubuyit?

Kevin:()h.yes.lordereditonlinethreedaysagoanditarrivedyesterday.Havealook,please.

Daniekltlookswonderful!Actually,!havebeenthinkingaboutonlineshoppingfora

longtime,But,asyouknowj'mnotquitefamiliarwithhowtodoitand...

Kevin:It*sapieceofcake!Hlshowyouhowtodoit.Firstofalkyoushouldfinda

go(xle-commercesite.Daniel;Suchas?

Kevin:SuchasA,E,etc.,whicharefamousworldwide.InChina,Tao

baoisthemostpopularone.

Daniel:Andthen?

Kevin:Then,typethenameofyourdesiredproductinthesearchboxorselectthecategoryof

theproductyouwouldlike.Thencomparetheprices,featuresandshippingconveniences

offeredfromseveralsites.Ifyouhaveanyquestion,youcanaskthesellers.Next,addthe

itemstoyourshoppingcartandplacetheorder.Aftercompletingelectronicpayment,you

justwaitforthedeliveryogoodsasrequested.

Daniel:Uh,Ithinkitistime-consuming.

Kevin:Isomewhatagreewithyou,butnotcompletely.Asyouknow,thereissomuchto

choosefromandittakestimetomakecomparisons.Howevenonlineshopsgiveusthe

opportunitytoshop24/7andit'sveryconvenientforyou.

Daniel:Great!Maybefromnowonjshouldtrytobuygoodsonline

Kevin:Whynot?Goahead.

21.Danielhasbeenshoppingonlineforalonglime.［答案］F

22.A,EbayandTaobaoareallfamouse-commercesitesallovertheworld.［答

案］F

23.Youcancomparetheprices,featuresandshippingconveniencesofferedfrom

severalsitesifshoppingonline.［答案］T

24.Thereissomuchtochoosefromonlineshopssoitcostsourtimetomake

comparisons.［答案］T25.Kevinbelievesonlineshoppingoffersusmore

convenience.T

DearSirorMadam,

WehavereceivedanorderforUS$3,200,000worthofgoodsfromDelta

Co.,Ltd„1258HustenAvenue,NewYork,U.S.A.,whohasgivenusyourbankasa

reference.Couldyoupleaseconfirmthattheyhavesufficientfundstocoverthisamount

andthattheyhaveareliablecreditrating?

Wewouldbemostgratefulforyourassistance.andanyadviceyougiveuswillbe

keptstrictlyconfidential.Astampedandaddressedenvelopehasbeenincludedfor

yourreply.Thankyouinadvance.Sincerelyyours,JohnTaylor

21.JohnTaylofscompanyhasreceivedUS$3,2OO,O(X)worthofgoodsfrom

DeltaCo.Ld.［答案］F

22.Theletteriswrittentoareferencebank.［答案］T

23.JohnTaylorwantstoknowifDeltaCo.,Ltd.istrustworthyasa

corporatepartner.［答案］T

24.Theadvicethatthebankgiveswon'tbekeptinconfidence.［答案:F

25.JohnTaylor'scompanyhaspaidforthebank'sreply.［答案］F

PRINCIPLESOFMARKETING

Marketingistheparofyourbusinesswheremoneyismade.Inordertosucceedin

busines.thefollowingtwoprinciplesofmarketingshouldbekeptinmind.Firstxustomers

arethemainstayofanybusiness.Attractingcustomerstoabusinessmakesthe

differencebetweensucceedingandfailing.Thereforejhebusinessneedstodirectall

activitiestowardssatisfyingthecustomers'needs.Ifcustomersaresatisfied.thereisa

chancethattheywillberetainedforalongtimeandpossibly

permanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.

Anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportant

thanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthat

actuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimplyrefers

tothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeasmuch

profitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alargevolume

ofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocus

ontheirprofitablesalesvolume.

DECIDEIFEACHOFTHEFOLLOWINGSTATEMENTISTRUE(T)ORFALSE(F).

l.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.［答

案］F

2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuythe

productsorservices.［答案"

3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.［答案

JT

4.Thcmaximumsalesvolumereferstothebiggestsumofretailsales.［答案］T

5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.［答案］F

BusinessEthics

Nowadays,moreandmoreattentionisbeingpaidto"BusinessEthics"Butwhatdoesit

mean?Whatistheimportanceofethicsinbusiness?

Businessethicsisnotaboutpersonality,thoughagoodpersonalityisvaluablc.Ethicsisthe

primaryelementandprerequisiteforasuccessfulbusincss.Nomatterwhatyoudo,you

shouldthinkofbusinessasamatterofintegrity.NowadaysJheslipinethicsandthe

absenceofsocialresponsibility,especiallyintegrity,haveledtoacrisisin

business,seriouslyinfluencingsocialdevelopment,Eventsresultingfromalossoftrustare

beingseennowandthenandtheyaffectsocietyinmanyunfortunateways.Mostpeople

knowtheimportanceofbusinessethics,butstillsomepeopledon*thonorthem.Weoften

hearmediareportsonproblemsinbusiness,suchasaddinghannfulmaterialsto

products.Thesebehaviorscausemuchdamagetoconsumers,whospendmoneybutdonot

getqualitygoods,especiallywhenthesecommoditiesdogreatharmtotheirhealth.ltis

difficultforpeopletoforgetthecaseinwhichsomechildrenconsumedunsafemilk

powderproducedbyafewimmoralbusinesses,andtheirhealthsufferedseriousdamageas

aresult.Peoplecan'tbearthiskindofbehaviorandthebusinessesresponsiblemustbe

closeddownandtherelatedpersonnelbepunished.

21.Lackofbusinessethicshasseriouslyinfluencedsocialdevelopment.［答案］T

22.Businessistobetreatedwithsocialresponsibilityandintegrity.［答案］T

23.Peoplewhodon'thonorbusinessethicsarelikelytomakeaprofit.［答案］F

24.Pcoplecaneasilyforgetthosebadbehaviorsbybadbusinesses.［答案］F

25.Recently,peoplearepayinglessattentiontoprofessionalethicsthebusinessworld.［答案

］F

OnlineShopping

DanielisinterestedinKevin*snewmobilephonewhichhe*sboughtontheInternet.

DanieI:Hi,Kevin.You*veboughtanewmobilephone,haven*tyou?Wheredidyoubuyit?

Kevin:Oh.yes.Iordereditonlinethreedaysagoanditarrivedyesterday.Havea

look,please.

Daniekltlookswonderful!Actually,!havebeenthinkingaboutonlineshoppingfora

longtime,But,asyouknowj'mnotquitefamiliarwithhowtodoitand...

Kevin:It'sapieceofcake!Hlshowyouhowtodoit.Firstofall,youshouldfinda

goode-commercesite.Daniel;Suchas?

Kevin:SuchasA,E,etc.,whicharefamousworldwide.InChina,Taobao

isthemostpopularone.

Daniel:Andthen?

Kevin:Then,typethenameofyourdesiredproductinthesearchboxorselectthe

categoryoftheproductyouwouldlike.Thencomparetheprices,featuresandshipping

conveniencesofferedfromseveralsites.Ifyouhaveanyquestion,youcanaskthe

sellers.Next,addtheitemstoyourshoppingcartandplacetheorder.After

completingelectronicpayment,youjustwaitforthedeliveryogoodsasrequested.

Danicl:Uh,Ithinkitistime-consuming.

Kevin:Isomewhatagreewithyou,butnotcompletely.Asyouknowjhercissomuchto

choosefromandittakestimetomakecomparisons.However,onlineshopsgiveusthe

opportunitytoshop24/7andifsveryconvenientforyou.

DaniekGreat!Maybefromnowon,Ishouldtrytobuygoodsonline

Kevin:Whynot?Goahead.

21.Danielhasbeenshoppingonlineforalongtime.［答案］F

22.A,EbayandTaobaoareallfamouse-commercesitesallovertheworld.［答

案］F

23.Youcancomparetheprices,featuresandshippingconveniencesofferedfrom

severalsitesifshoppingonline.［答案］T

PersonalIncomeTaxRate(monthly)

(ValidfromSept.1,2011)

brackegradingtaxrate(%)(TR)simple

tcoefficient(SC)

1lessthan1,50030

21,500-4.50010105

34.500-9,00020555

49,000-35,000251005

535,000-55,000302755

655,00080,000355505

7Over80,0004513505

Note:Tax=(income-3500)*TR-SC

24.Thereissomuchtochoosefromonlineshopssoitcostsourlimeto

makecomparisons.［答案］T25.Kevinbelievesonlineshoppingoffersus

moreconvenience•［答案］T

PersonalIncomeTaxRate

TheabovechartshowsindividualincometaxinChina.Thetaxfreethresholdis3,500

RMBpermonth.Thetaxratesaredividedinto7brackets.Thelowestrateis3%for

incomebetween3,501and5,(XX),whilethehighestrateis45%forincomeover

80,(XX).Therefore,thehigherourincomeis,themoretaxweshouldpay.

Tax.whichcanbeusedinpublicservicessuchaseducationjoadconstruction,public

healthandsoon,isveryimportanttoourcountry.Asweallknow,taxmakesupa

greatpartofourcountry'srevenue,andthedevelopmentofourcountrydependson

Fromwhathasbeendiscussedabove,wecanseethatitiseveryone'slegaldutyto

paytaxbecausetaxescontributetothecountryandcreatebenefitsfor

everyone.Thosewhotrytoevadetaxationaresuretobepunished.Inshort,payingtax

isourresponsibilitytosociety.

DECIDEIFEACHOFTHEFOLLOWINGSTATEMENTSIS

TRUE(T)ORFALSE(F).l.Thepurposeofthepassageistohelp

peopleknowthetipshowtopaylesstax.［答案］F

2.Accordingtothechait,ifaperson'smonthlyis3600yuan,he/shedoesn't

needtopaytax.［答案］F3.Howmuchincometaxapersonpayseachmonth

dependsonhowmuchhis/herincomeis.［答案］T4.Theunderlinedword

evadeinthelastparagraphmeansincrease.［答案］F

5.Personalincometaxesareincludedinagovernment^revenue.［答案］T

PRINCIPLESOFMARKETING

Marketingisthepartofyourbusinesswheremoneyismade.Inordertosucceedin

business,thcfollowingtwoprinciplesofmarketingshouldbekeptinmind.

First,customersarethemainstayofanybusiness.Attractingcustomerstoabusiness

makesthedifferencebetweensucceedingandfailing.Therefore,thebusinessneeds

todirectallactivitiestowardssatisfyingthecustomers1needs.Ifcustomersare

satisfiedjhereisachancethattheywillberetainedforalongtimeandpossibly

permanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.

Anotherprinciplelorabusinessisthatprofitablesalesvolumeismoreimportant

thanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthat

actuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimply

referstothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeas

muchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alarge

volumeofsalesmayresultinalowprofitmargin,therefbre,itisimportantfor

marketerstofocusontheirprofitablesalesvolume.

DECIDEIFEACHOFTHEFOLLOWINGSTATEMENTISTRUE(T)ORFALSE(F).

l.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.［答

案］F

2.Ifcustanersaresatisfied,theywillbelikelytoencouragemorepeopletobuythe

productsorservices.［答案］T

3.TheprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessproMJ答案］T

4.Themaximumsalesvolumereferstothebiggestsumofretailsales.［答案］T

5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume•［答案］F

ProductadvertisingisanimporantpartofmarketingItaimsat

increasingsalesbymakingaproduetorserviceknowntoawideraudience,andby

emphasizingitspositivequalities.AcompanycanadvertiseinvariouswaysJepending

onhowmuchitwishestospend.Therearedifferentmediaforadvertisingincluding

television,radio,newspapers,magazines,theInternetanddirectmail.Thedesignand

organizationofadvertisingcampaignsisusuallythejobofanadvertisingagency.Agood

advertisingprogramtellspotentialcustomerswhytheyneedtheproduct,howitisused

andthebenefitsderivedfromitsuse.Asuccessfulprogramalsotellstheconsumerhow

theproductisbetterthansimilarofferingsbycompetitors.

Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticular

produetorservice,butmorewiththebrandimageandreputationacompanywantsto

presenttothegeneralpublicorwithinanindustry.Corporateadvertisingcomesin

threedifferenttypes:imageadvertising,opinionadvertisingandinvestment

advertising.Imageadvertisingattemptstopromotetheimportanceofacompany.Opinion

advertisingpresentstheimpressionofdoingapublicservicebyaddressingthe

importanceofacompany.Investmentadvertisingisdesignedtoattractpotentialinvestors.

21.Generally,anadvertisingagencyisresponsiblefordesigningandorganizinga

product/sadverlisemenl.［答案］T

22.Itisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediafor

advertising.［答案］F

23.Thereareonlythreetypesofmediausedinadvertising.［答案］F

24.Productadvertisingisdifferentfromcorporateadvertising.［答案］T

25.Thispassageismainlyaboutthehistoryofadvertising.［答案］F

ShippingAdvice

August8,2016

DearMnAnderson,

Iwouldliketoinformyouthatthefollowingconsignmenthasbeenshippcd.Dctailsofthe

shipmentarebelow:Shipper:FarEastLogisticsCo.LtdRoom1205JINYUANTOWER,

No.168JINSHUTROAD,QINGDAO

TEL/p>

FAX:O532-8273219O

Contactperson:Ms.LiHuahua

Vessel/voyage:Pacific041P

PortofIoading:QINGDAODEP:August6,2016

PortofdischargersANFRANCISCOETA:August28,2016

Finaldestination:SEATTLE,USA

No.ofpackages&containers:I(XX)CTNSlinedwithfoamedplasticin1x40'STDCTNR

Weight(Kilos):3214.0KGS

ContainerN<).:CE5()()()()1

SealNo.:ST2111111

P.O.No.:TD9990

Item:Airconditioners,HSU-12HQA/R2-DB

Quantity:1,(XX)pieces

Wchaveenclosedthecommercialinvoice,copyofB/L,packinglistandexportpermit

foryourpreparationforpaymentandcollectionofgoods.

Yourssincerely,LinHanxue(Ms)

LogisticsOfficer

21.TheletteristoinformMr.Andersonthathisconsignmenthasbeenshipped.［答案］T

22.TheshipperoftheconsignmentisLiHuahua.［答案］F

23.ThefinaldestinationoftheconsignmentisSanFrancisco.［答案］F

24.TheitemsinthecontainerareairconditionersandTVsets.［答案］F

25.Thecommercialinvoice,copyofB/L,packinglistandexportpermitareenclosedfor

preparationforpaymentandcollectionofgoods.［答案］T

TolPersonalIncomeTaxRate

PersonalIncomeTaxRate(monthly)

(ValidfromSept.1,2011)

bracketgradingtaxsimple

rate(%)(TR)coefficient(SC)

1lessthan1,50030

21.500-4.50010105

34,500-9,00020555

49,000-35,000251005

535,000-55,000302755

655,000-80.000355505

7Over80,0004513505

Note:Tax=(income-3500)*TK-SC

TheabovechartshowsindividualincometaxinChina.Thetaxfreethresholdis

3,.5OORMBpermonth.Thetaxratesaredividedinto7brackets.Thelowestrateis

3%forincomebetween3,501and5,000,whilethehighestrateis45%forincomeover

80,000.Therefore,thchigherourincomeis,thcmoretaxweshouldpay.

Tax,whichcanbeusedinpublicservicessuchaseducalion,roadconstruction,public

healthandsoon,isveryimportanttoourcountry.Asweallknow,taxmakesupa

greatpartofourcountry*srevenue,andthedevelopmentofourcountrydependson

it.

Fromwhathasbeendiscussedatx)ve,wecanseethatitiseveryone'slegaldutyto

paytaxbecausetaxescontributetothecountryandcreatebenefitsfor

everyone.Thosewhotrytoevadetaxationaresuretobepunished.Inshort,paying

taxisourresponsibilitytosociety.

DECIDEIFEACHOFTHEFOLLOWINGSTATEMENTSISTRUE(T)ORFALSE(F).

l.Thepurposeofthepassageistohelppeopleknowthelipshowtopaylesstax.［答案］F

2.Accordingtothechart,ifaperson*smonthlyis3600yuan,he/shedoesn't

needtopaytax.［答案］F

3.Howmuchincometaxapersonpayseachmonthdependsonhowmuch

his/herincomeis.［答案］T

4.Theunderlinedwordevadeinthelastparagraphmeansincrease.［答案］F

5.Personalincometaxesareincludedinagovernment'srevenue.［答案］T

供参考国开大《商务英语4》自测试题及答案

1、behalfofVancouverC&SInt'lTradeCorp.,Iampleasedto

inviteyouandyourcolleaguestovisitus.

［答案］On

2、thesituationmaybe,makesurethatyoudon'tleaveyourcustomer

withanunansweredquestion.

［答案］Whatever

3、hasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.

［答案］Whoever

4、youhaveajob,youmaybeinthemarketforanotherone.

［答案］Evenif

5、?

一IexpecttodepartforFrankfurtonSunday,September1st,anytimeafter13：

00pm.

［答案］Whendoyouplantoleave

6、?

一Sure,noproblem.First,goseeCindyandtellherwhereyou'regoingandwhen.

［答案］Canyoufillmein

7、?

一Yes,businessclass.

［答案］Willyouflybusinessclass

8、,butIstillhavethefeelingthatit'snotsafeenough.

一Icouldn'tagreemore.That'swhyIonlydostreetshopping.［答案］Payingonline

ismuchunsafethanbefore

9、Atthesametime,thenegotiatorkeepsthingssecretwouldlimithis/her

abilitytonegotiate.

［答案］that

10、AretheProjectManagerslinkingupOK?

—Theyseemtobe,yes..

［答案］There'sbeenagoodatmosphereatthefirstmanagementmeetings

11、Anon-linevirtualsupermarkettherealsupermarket,whichmakesit

feelsoreal.

［答案］simulates

12、Arethereanydisadvantagestoshoppingonline?

—.ButIthinkthisproblemw川besolvedsoon.［答案］lttakessome

timeforthestuffyoubuyonlinetoarrive13、Althoughhehassoughttofinda

peaceful,heisfacingmorepressurefromhisbusinessrivals.

［答案］solution

14、Amongthecritiqueswereallegationssomefranchiseusesitspolitical

influencetoincreaseitsprofits.

［答案］that

15、Betty,we'llhaveabuffetpartynextSaturday.Willyoujoinus?

—,Susan.Thankyou!

［答案］I'dloveto

16、Betterunderstandingofteamworkcanmakeyouamoreeffectiveemployee

andgiveyouanextrainyourcorporateoffice.［答案］edge

17、ButJerry,haveyoureallythoughtthis?Youwouldessentiallybe

givingupthecompanythatyourgreat-grandfatherbuilt.

［答案］through

18、Butthenwe'llhavetoacceptaBoardofDirectorschosenbyourstockholders.

Wouldn'tthatlimitusinmanyways?―Certainly.Butifyouconsiderthemassive

capitalinvestmentthatwe'llreceive,you'llunderstandthatthiscouldtakeour

company------------------.

［答案］frombeingamedium-tierfirmtobeingoneofthebigplayers19、Canyoufill

me?Ineedsomedetailedinformation.

［答案］in

20、Canyoutelluswhyyouthinkthismakesgoodbusinesstoyou?

［答案］sense

21、Canyoutelluswhyyouthinkthismakesgoodbusinesssensetoyou?

—We'vebeendoingquitewellonourownandwecouldprobablysurvivelikethis

forquiteafewmoreyearstocome,butifwereallywanttotakeittothenextlevel,

［答案］wearegoingtohavetoconsiderfindingmoreinvestors22、Cus