2023全年度全球手游移动广告趋势洞察报告-AppGrowing

⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫MatchinghamGamesOneSoftVoodooPlayrixHomaIGGSayGamesEasybrain点点互动RollicGamesAzurGames莉莉丝游戏三七互娱CrazyLabsiKame昆仑万维友塔游戏VNGSupersonic君海游戏FunPlusScopely冰川网络Miniclip朝夕光年星合互娱米哈游BravestarsGamesUPWAKE.MEYSOCorp露珠游戏博乐科技龙创悦动MoonActiveKingDreamGamesTripledotStudios微派网络IECGlobalTapNationRiseofCastles:FireandWarEvonyHeroWars-FantasyidleRPGHeroWars:AllianceRagnarokOriginGlobalEpicHeroes:TeleportManDragonheir:SilentGodsAgeofApes戀戀清庭:邂逅月光魔盜團1945-AirplaneshootinggameWarRobotsMultiplayerBattlesSurvivor!.ioGoingBallsPUBGMOBILECrowdEvolution!月光魔盜團MobileLegends:BangBangRaceMaster3D-CarRacingFarlight84TownshipGenshinImpactSurvivor!.ioHonkai:StarRailHeroWars-FantasyidleRPGRagnarokOriginGlobalAnimalKingdom:TreasureRaid!SkyUtopiaLegendofSlime:IdleRPGZombieWaves-shootinggameOnetPuzzle-TileMatchGameMONOPOLYGO!CarParking:TrafficJam3DTravelTown-MergeAdventureTwoDots:BrainPuzzleGamesHappyColor®ArtColoringBookTapColorPro:ColorByNumberJigsawPuzzlesforAdultsHDYallaLudo-Ludo&DominoIndiavsPakistanLudoOnlineCashTornadSlots-CasinoJackpotWorlSlotsCasino-CashClubCasino-VegasSlots明星捕鱼-麻将明星3缺1CashFrenzCasinoSlots-LotsaSlots-CasinoGames麻將

神來也麻將－台灣16張、麻雀麻將

明星3缺1-16張Mahjong、Slot、PokerGamePointBingo-BingogamesGoldenHoYeah-CasinoSlotsTownshipRoyalMatchCoinMasterHomescapesGardenscapesCandyCrushSaga超能世界BallSortPuzzleDriftParkTripleTile:MatchPuzzleGamePixelArt-ColorbyNumberBlockBlast!RoyalMatchFishdomGardenscapesCandyCrushSagaNumberMatch-numbergamesFlashback:TrickyFunRiddlesGetColor-WaterSortPuzzleMedievalMerge:EpicAdventureDragonscapesAdventureIdleLumberEmpire歡樂大東家戀戀清庭:邂逅RentPlease!-LandlordSimGold&Goblins:IdleMergerAirlinesManager-Chapters:InteractiveTycoon2023StoriesBitLife-LifeSimulatorMagicabin:Witch'sAdventureLordsMobile:KingdomWarsVikingRiseDoomsday:LastSurvivorsTheGrandMafiaStormshot:IsleofAdventureEvony:TheKing'sReturnLastFortress:UndergroundRiseofEmpires:IceandFireTheAnts:UndergroundKingdomMafiaCity20.3%15.3%10.5%9.4%7.1%5.6%5.1%3.8%3.5%2.6%+0.3pp益智解谜+0.1pp+0.1pp+0.1pp

+0.1pp

+0.0pp冒险

休闲

教育音乐聚会游戏-0.1pp

-0.1pp桌面

街机-0.2pp

-0.2pp文字

竞速-0.2pp-0.3pp

-0.3pp问答

体育卡牌-0.6pp-0.7pp模拟娱乐场-1.7pp

-1.7pp

-1.9pp策略

动作

角色扮演+1.2pp+0.9pp益智解谜+0.7pp+0.6pp策略+0.5pp角色扮演+0.3pp

+0.3pp模拟+0.2pp

+0.1pp

+0.1pp+0.0pp

+0.0pp娱乐场桌面

教育文字

冒险音乐体育

问答+0.0pp-0.2pp聚会游戏-0.5pp卡牌-0.8pp竞速动作-2.9pp

-3.4pp休闲

街机90060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%30.0%20.0%10.0%0.0%34.8%12.1%

12.0%9.0%7.9%5.4%

4.8%

4.7%2.7%1.6%

1.2%

0.8%0.7%

0.7%

0.4%

0.3%

0.3%

0.3%LastFortress:UndergroundBraindomTownshipFishdomBraindom2WarRobotsGardenscapesTheGrandMafiaMafiaCityStormshot:IsleofAdventureFlashbackGalaxigaDragonscapesAdventureBraindom3WoodokuBlockBlast!DrawPuzzle:TrickyBrainTestNumberMatchMedievalMergeCallofDragonsHomescapesGetColorStateofSurvivalIdleLumberEmpireGenshinImpactEvonyRiseofEmpiresDoomsday:LastSurvivorsChapters:InteractiveStoriesCrowdEvolution!20.0%12.8%10.5%8.2%7.9%6.4%6.2%5.6%4.0%3.6%+2.0pp休闲

+1.1pp

+0.7pp+0.4pp

+0.2pp街机

模拟+0.2pp

+0.1pp

+0.1pp

+0.1pp音乐

文字

益智解谜教育

体育+0.0pp竞速险冒+0.0pp

+0.0pp

-0.2pp

-0.2pp问答

聚会游戏

桌面

娱乐场-0.5pp-1.2pp卡牌动作-2.5pp策略-6.6pp角色扮演+0.6pp策略

+0.3pp+0.2pp冒险

+0.0pp

+0.0pp问答

聚会游戏教育+0.0pp-0.1pp-0.1pp

-0.1pp竞速

桌面-0.2pp

-0.2pp

-0.2pp模拟

体育

休闲音乐

文字-0.3pp-0.3pp

-0.4pp娱乐场动作

角色扮演-0.7pp益智解谜-1,4pp-1.8pp卡牌街机120090060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%38.7%30.0%20.0%10.0%0.0%13.2%9.0%

8.5%7.5%5.6%

5.4%3.3%

2.6%2.5%1.1%

0.7%

0.5%

0.4%0.3%

0.2%

0.2%

0.2%BraindomBraindom2FlashbackTownshipGardenscapesLordsMobileTopElevenDoomsday:LastSurvivorsDrawPuzzle:TrickyBrainTestFishdomLastFortress:UndergroundDragonscapesAdventureVikingRiseBlockBlast!Braindom3GenshinImpactWarRobotsFarlight84SkyUtopiaPushOutRagnarokOriginGlobal1945AirForceTheGrandMafiaNumberMatchHomescapesMedievalMergeOnetPuzzle-TileMatchGameCanYouSpotIt:DifferencesMobileLegends:BangBangSaveThePirate!19.2%12.4%11.6%9.2%9.0%6.9%6.0%4.4%4.1%3.2%+2.4pp益智解谜+0.9pp+1.0pp+0.8pp

+0.7pp动作

文字

桌面

模拟+0.6pp+0.4pp+0.7pp街机+0.2pp

+0.2pp+0.1pp

+0.0pp休闲竞速体育

冒险教育

聚会游戏+0.0pp

-0.2pp-0.4pp

-0.5pp-0.8pp问答音乐娱乐场

卡牌策略-6.2pp角色扮演+0.7pp+0.5pp

+0.5pp娱乐场

教育

+0.3pp

+0.3pp模拟

策略休闲+0.2pp

+0.2pp+0.1pp+0.0pp+0.0pp桌面

文字竞速聚会游戏

问答+0.0pp

+0.0pp音乐

益智解谜-0.1pp-0.2pp-0.3pp冒险体育卡牌-0.7pp-0.9pp动作街机-1.5pp角色扮演90060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%30.0%20.0%10.0%0.0%37.1%12.0%

11.4%8.1%

7.4%6.8%5.9%3.7%2.4%

2.0%0.9%

0.7%

0.5%

0.3%

0.3%

0.2%

0.2%0.1%BraindomBraindom2Township歡樂大東家GardenscapesFishdom超能世界VikingRise暮色雙城Flashback:TrickyFunRiddlesLastFortress:UndergroundDragonscapesAdventureDrawPuzzle:TrickyBrainTestWarRobots三國志·戰略版MightyPartyBraindom3BlockBlast!天命三國志Homescapes1945AirForce一個官人一個妻GenshinImpactLordsMobile麻將

明星3缺1CanYouSpotIt:DifferencesAirlinesManagerMedievalMerge花舞宮廷TopEleven19.4%13.5%12.7%9.3%8.4%6.6%5.6%4.2%3.5%2.8%+1.3pp+1.3pp

+1.0pp街机

休闲+1.0pp文字+0.7pp模拟+0.6pp+0.4pp+0.4pp卡牌+0.2pp益智解谜竞速

桌面+0.0pp+0.0pp动作教育

问答+0.0pp

-0.1pp-0.2pp-0.3pp体育

聚会游戏-0.5pp冒险音乐娱乐场-2.6pp策略

-3.3pp角色扮演+1.0pp策略+0.6pp+0.5pp娱乐场教育+0.2pp+0.2pp

+0.2pp冒险+0.1pp

+0.0pp

+0.0pp休闲竞速桌面体育

文字-0.1pp

-0.1pp

-0.1pp-0.1pp音乐

问答

聚会游戏-0.3pp模拟-0.4pp益智解谜-0.4pp动作-0.8pp

-0.8pp卡牌角色扮演

街机90060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%30.0%20.0%10.0%0.0%38.2%13.5%10.8%8.0%

7.6%5.5%

5.2%3.6%2.6%1.3%

1.1%

0.8%

0.6%0.5%

0.2%

0.2%

0.1%

0.1%BraindomBraindom2Braindom3WarRobotsTownshipGardenscapes1945AirForceAirlinesManagerRoyalMatchFishdomFlashback:TrickyFunRiddlesDragonscapesAdventureDrawPuzzle:TrickyBrainTestCanYouSpotIt:DifferencesHomescapesMightyPartyNumberMatchFarlight84LordsMobile:KingdomWarsMedievalMergeGenshinImpactLastShelter:SurvivalEvony:TheKing'sReturnPuzzles&SurvivalHonkai:StarRailSurvivor.ioDoomsday:LastSurvivorsIdleLumberEmpireTopElevenドット勇者19.6%13.6%12.4%9.3%8.9%6.7%5.9%4.0%2.4%2.3%+3.6pp益智解谜+2.9pp+1.4pp文字+1.2pp休闲+0.9pp+0.5pp

+0.3pp

+0.3pp桌面

竞速

冒险模拟+0.1pp

+0.0pp问答

教育街机-0.1pp

-0.2pp聚会游戏

卡牌-0.4pp

-0.4pp

-0.4pp-0.6pp音乐

动作

体育娱乐场-3.6pp策略-5.6pp角色扮演+0.8pp

+0.6pp+0.5pp策略

益智解谜+0.5pp休闲教育

+0.3pp模拟+0.2pp

+0.2pp竞速

桌面+0.2pp+0.1pp

+0.0pp音乐

文字体育+0.0pp-0.1pp-0.1pp聚会游戏

问-0.2pp答冒险动作-0.6pp

-0.6pp娱乐场

卡牌-0.9pp-1.1pp街机角色扮演90060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%30.0%20.0%10.0%0.0%38.2%13.5%11.7%8.8%6.8%5.7%4.9%3.7%2.4%1.2%

0.9%

0.8%0.4%

0.4%

0.4%

0.1%

0.1%Flashback:TrickyFunRiddlesBraindomBraindom2FishdomTownshipBraindom3Survivor.ioGardenscapesDragonscapesAdventureDrawPuzzle:TrickyBrainTestHomescapesAirlinesManagerGenshinImpactCanYouSpotIt:Differences1945AirForceNumberMatchWarRobots데블MMightyPartyMedievalMergeTopElevenLastFortressTT:타이니

테일즈MatchingtonMansionIdleLumberEmpireEvony:TheKing'sReturnStormshot:IsleofAdventureDragonheir:SilentGodsStateofSurvival이모탈

소울20.8%12.9%10.2%8.7%7.7%7.4%6.0%5.5%3.8%2.7%+2.5pp+2.2pp娱乐场休闲+0.6pp+0.5pp

+0.4pp模拟

竞速

策略+0.4pp

+0.3pp街机+0.2pp

+0.2pp

+0.1pp+0.1pp音乐

文字

冒险卡牌

教育+0.0pp-0.1pp问答-0.7pp聚会游戏-0.9pp-1.1pp体育桌面-1.1pp角色扮演益智解谜-3.3pp动作+2.8pp娱乐场+1.2pp策略+0.5pp+0.3pp教育+0.2pp+0.1pp+0.0pp角色扮演休闲问答音乐+0.0pp

-0.1pp

-0.1pp桌面

冒险

聚会游戏-0.3pp

-0.3pp

-0.3pp-0.4pp

-0.4pp文字拟体育模卡牌-0.8pp竞速-1.1pp

-1.6pp动作益智解谜

街机120090060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%34.7%30.0%20.0%10.0%0.0%12.7%11.6%10.4%7.7%5.5%

4.8%4.1%2.7%1.7%

1.1%0.7%

0.7%

0.7%

0.4%

0.3%

0.3%

0.1%BraindomBraindom2CoinMasterEpicHeroesVikingRiseTownshipWarRobotsGardenscapesLordsMobileFishdomFlashback:TrickyFunRiddlesDrawPuzzle:TrickyBrainTestDragonscapesAdventureNumberMatchBraindom3MightyPartyTopElevenTheGrandMafiaBlockBlast!SkyUtopiaDoomsday:LastSurvivorsCanYouSpotIt:DifferencesCandyCrushSagaHomescapesImpossibleDateCallofDragonsAirlinesManagerStateofSurvivalIdleLumberEmpireSolitaire19.1%13.6%10.2%8.0%6.3%6.3%6.0%5.9%5.8%3.8%+1.7pp+1.4pp+1.6pp+1.1pp模拟休闲体育+0.7pp+0.5pp

+0.4pp动作+0.3pp

+0.3pp

+0.2pp冒险

益智解谜

桌面+0.2pp

+0.1pp

+0.1pp策略街机

竞速教育

角色扮演

音乐-0.1pp

-0.1pp-0.5pp问答

聚会游戏文字-2.3pp娱乐场-5.5pp卡牌+1.6pp

+1.1pp策略

模拟+0.5pp+0.5pp

+0.4pp

+0.4pp冒险+0.2pp

+0.2pp

+0.2pp

+0.2pp文字

休闲

问答

竞速+0.1pp

+0.1pp角色扮演

教育

益智解谜+0.0pp动作

音乐聚会游戏+0.0pp-0.4pp

-0.5pp体育街机

桌面-1.4pp娱乐场-3.7pp卡牌90060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%30.0%20.0%10.0%0.0%31.4%14.2%13.0%10.6%8.3%6.1%4.9%3.6%2.4%1.2%

1.2%

0.9%

0.7%

0.5%0.3%

0.2%

0.2%

0.2%BraindomBraindom2RummyCircleFishdomTownshipGardenscapesजंFlashback:TrickyFunRiddlesDrawPuzzle:TrickyBrainTestDragonscapesAdventureकैेफटसꢀेटऐपWarRobotsBraindom3GlamourGirlJhandiMundaKingAirlinesManagerHomescapesMightyPartyꢁिकरमꢀकैशगमCanYouSpotIt:DifferencesA231945AirForceBlockBlast!LordsMobileऑनलाइनJhandiMundaKingRummyCultureImpossibleDateLudoFlyingChessCominoABTigerOnlineFantasyAkhadaCoinMasterफटेसꢀꢁिकेट17.7%13.8%10.8%8.5%7.2%6.7%6.4%5.0%4.2%3.4%+1.7pp+1.1pp休闲

+1.1pp模拟+1.0pp益智解谜街机+0.4pp+0.3pp+0.2pp

+0.1pp文字

教育竞速+0.1pp+0.1pp+0.0pp

+0.0pp问答

音乐

冒险

聚会游戏桌面-0.4pp-0.5pp-0.7pp

-0.8pp体育卡牌娱乐场动作-1.4pp策略-2.0pp角色扮演+1.0pp策略

+0.7pp教育+0.3pp+0.3pp益智解谜+0.2pp

+0.1pp冒险+0.0pp+0.0pp

+0.0pp竞速模拟角色扮演

音乐

问答+0.0pp

+0.0pp聚会游戏

动作

文字-0.1pp

-0.1pp

-0.1pp-0.1pp桌面

娱乐场

体育-0.6pp-0.8pp休闲-1.3pp卡牌街机90060030001月2月3月4月5月6月7月8月9月10月11月12月预约转上线开始预约40.0%30.0%20.0%10.0%0.0%35.8%11.8%10.9%9.6%7.8%5.6%

5.0%4.4%3.1%1.9%

1.2%0.8%

0.5%

0.4%

0.4%

0.3%

0.3%

0.2%BraindomBraindom3Braindom2FishdomTownshipGardenscapesLordsMobileVikingRiseStormshot:IsleofAdventureFlashback:TrickyFunRiddlesDragonscapesAdventureDrawPuzzle:LastFortress:UndergroundVikingRiseBlockBlast!TopElevenTrickyBrainTestDoomsday:LastSurvivorsNumberMatchPUBGMOBILERiseofEmpiresWarRobotsHomescapesMafiaCityRoyalMatchGetColorCallofDragonsMightyPartyIdleLumberEmpireMedievalMergeCandyCrushSaga17.7%13.8%10.8%8.5%7.2%6.7%6.4%5.0%4.2%3.4%+0.9pp模拟+0.7pp

+0.5pp+0.5pp

+0.5pp+0.4pp文字

桌面冒险

竞速+0.3pp卡牌+0.2pp+0.1pp街机音乐教育+0.0pp

-0.1pp-0.1pp-0.2pp问答戏体育聚会游角色扮演-0.4pp-0