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Cybaris®
Volume10
Issue1
Article2
2019
CreatingaNationalDataPrivacyLawfortheUnitedStates
ShaunG.Jamison
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CREATINGANATIONALDATAPRIVACYLAWFORTHEUNITEDSTATES
BYSHAUNG.JAMISON1TABLEOFCONTENTS
Introduction 3
TheNeedforaNationalDataPrivacyLaw 5
WhatisDataPrivacy? 5
WhatistheDifferenceBetweenPrivacy&Cybersecurity? 6
PrivacyLawsareaPatchworkofState&FederalLaws 7
TheFTCAct 7
COPPA 8
GLBA 9
HIPPA 10
FERPA 10
PrivacyActof1974 11
WiretapAct 11
VideoPrivacyProtectionActof1988 12
StateLaws 12
SamplingofStateStatutes 12
StateCommonLaw 15
ConstantMajorBreaches 15
Cost&DifficultyinComplyingwithCurrentLaws 18
ComplexRegulatorySchemePromotesaCultureofCompliance 19
TheU.S.PublicisConcernedAboutPrivacy 19
CacophonyofVoicesarePushingforaNationalLaw 20
InternationalCompetitiveness 23
ChallengestoCreatingaNationalPrivacyLaw 24
TheCommoditizationofPersonalInformation 24
RightsReservedtoStates 26
WillBigTechSupportaFederalLawWithoutPreemption? 26
ResistancetoAdoptingE.U.Law 27
MajorEconomicPowersNotSigningOntoE.U.Standards 28
GDPRisUntested 28
RiskofStiflingInnovation 29
PoliticsasUsual 30
PossiblePathsForwardtoaNationalPrivacyLaw 30
1Theauthor’sbiographicalinformationcanbefoundonLinkedinat:https:/
/ww
w
./in/shaunjamison/.
ProcessforConsensus 31
Intel’sProposal:TheInnovative&EthicalDateUseAct 31
CongressionalHearings 31
AnalysisofMajorProvisions&Recommendations 32
DelayedImplementation 32
RighttoPrivacyasaFundamentalRight 32
ConstitutionalAmendmentwithRightofPrivacy 33
ChangestoFTCAuthority&Funding 33
Enforcement 34
CriminalPenaltiesforExecutives 34
CivilPenalties 35
EnforcementResponsibility 35
PrivateRightofAction 35
Scope 35
FederalMinimumwithAllowedStateEnforcementofStricterStandards 36
Geolocation 36
ArtificialIntelligence 36
Biometrics 37
RighttoAccess&Correct 38
RighttobeForgotten 38
Consent 38
Preemption 39
OverallRecommendations&Conclusion 40
Introduction
TheUnitedStates(U.S.)lacksacohesivedataprivacylaw.2Thisarticlewillexaminetheneedforanationaldataprivacylaw,challengestocreatinganationalprivacylaw,andpossiblepathsforwardtoanationalprivacylaw.Presently,U.S.lawisacombinationoffederalsectorallawsandstatelaws.Thismyriadoflawsmakescomplianceforinterstateandinternationalcompaniesdifficult,expensive,andarguably,unattainable.Further,withtheEuropeanUnion’s(E.U.)adoptionoftheGeneralDataProtectionRegulation(GDPR),3manyU.S.companiesalreadyhavetocomplywiththeGDPRduetodoingbusinessorhavingdataprocessedintheE.U.4JapanhasenteredintoanagreementwiththeE.U.recognizingtheequivalencyofeachother’sprivacylaws.5TheU.S.mustupdateitslawstoavoidriskinglimitingitsaccesstomarketswherecountrieshavemodernizedtheirprivacylaws.Indeed,Californiapassedasweepingprivacylawwhichwillbeeffectivein2020,creatingmoreurgencytotheissue.6ThesizeofCalifornia’seconomythreatenstomaketheirlawdefactonationallaw.7Becausethelawaffectscompanies’wishesto
2NualaO’Connor,ReformingtheU.S.ApproachtoDataProtectionandPrivacy,COUNCILONFOREIGNRELATIONS(January30,2018),https:/
/ww
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./report/reforming-us-approach-data-protection.
3E.U.GeneralDataProtectionRegulation(GDPR):Regulation(E.U.)2016/679oftheEuropeanParliamentandoftheCouncilof27April2016ontheProtectionofNaturalPersonswithRegardtotheProcessingofPersonalDataandontheFreeMovementofSuchData,andRepealingDirective95/46/EC(GeneralDataProtectionRegulation),2009O.J.(L119)1.(hereinafterGDPR).
4MatthiasArtzt,TerritorialscopeoftheGDPRfromaUSperspective,IAPP:THEPRIVACYADVISOR(June26,2018),/news/a/territorial-scope-of-the-gdpr-from-a-us-perspective/.
5Internationaldataflows:CommissionlaunchestheadoptionofitsadequacydecisiononJapan,EUROPEANCOMMISSION(September5,2018),
http://europa.eu/rapid/press-release_IP-18-5433_en.htm.
6TalKopan,CalifornialawcouldbeCongress’modelfordataprivacy.Oritcouldbeerased,SANFRANCISCOCHRONICLE(Feb.10,2019),https:/
/ww
w
./politics/article/California-law-could-be-Congress-model-
for-13604213.php.
7DipayanGhosh,WhatYouNeedtoKnowAboutCalifornia’sNewDataPrivacyLaw,HARVARDBUSINESSREVIEW(July11,2018),/2018/07/what-you-need-to-know-about-californias-new-data-privacy-law.
dobusinesswithCaliforniaresidents,manynationalcompanieswilllikelychoosetocomplyratherthanforegoaccesstoCalifornia’slargepopulationandeconomy.
OneofthemainchallengestoanationaldataprivacylawistheUnitedStates’systemoffederalism.Stateshavebeenseenaslaboratoriesforpolicyexperimentation.8Powersnotgiventothefederalgovernmentarereservedtothestatesandthepeople.9FederallawmustrelyonexpressdelegationofauthoritybytheConstitutionorviaapplicationoftheCommerceClause.10AscivilcybersecurityandprivacyarenotaddressedintheU.S.Constitution,thefederalgovernmentmustrelyontheCommerceClause.WhiletheCommerceClausemayultimatelybesuccessfulasgroundsforanationallaw,onecananticipatestatestoresistanypreemptionoftheirexistingdataprivacylaws.Afurtherchallengeiscreatingthe“politicalwill”tocreateanationaldataprivacylaw.
TheWhiteHousesetforthitscybersecuritypolicy,11andwhileitdoesnotadvanceanationaldataprivacylaw,itdoesnotprecludeit.WhileauniformlawthroughouttheU.S.isappealingtoindustry,Congresscouldpassalawwhichdoesnotpreemptadditionalprotectionsbystates.Thiswouldremovethethreatoflawsuitsbystateswhichfeeltheirlawsdoabetterjobofprotectingconsumersthanaproposedfederallaw.However,anylawsufficientenoughtogainadequacyrulingfromtheE.U.canbearguedtoappropriatelyprotectconsumersandthusitisnot
8HarryN.Scheiber,FederalismandtheProcessofGovernanceinHurst'sLegalHistory,18LAW&HIST.REV.205,206(2000).
9U.S.Const.amend.Xstates:“ThepowersnotdelegatedtotheUnitedStatesbytheConstitution,norprohibitedbyittothestates,arereservedtothestatesrespectively,ortothepeople.”
10“TheCongressshallhavePower...ToregulateCommercewithforeignNations,andamongtheseveralStates,andwiththeIndianTribes.”U.S.Const.Art.I,§8,cl.3.
11GrantSchneider,PresidentTrumpUnveilsAmerica’sFirstCybersecurityStrategyin15Years,WHITEHOUSE.GOV(September20,2018),https:/
/ww
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./articles/president-trump-unveils-americas-
first-cybersecurity-strategy-15-years/.
necessarytoretainalloftheprovisionsofexistingstatelaws.Naturally,thisisnotanuncontestedviewpoint.Afurtherchallengeisthattechnologycompanieswouldbereticenttothrowtheirsupportbehindanationallawthatdoesnotpreemptstatelawasitleavesthemexposedtocomplyingwithacomplexwebofstatelaws.12Despitetheobstacles,thereismoretogainwithacohesiveregulatorystructurethantheobstaclesandriskstoenactingone.
TheNeedForANationalDataPrivacyLaw
WhatisDataPrivacy?
Dataprivacy,otherwiseknownasinformationprivacy,istherighttohavecontrol13andknowledgeaboutanypersonallyidentifiableinformation(PII)whichiscollectedaboutanindividual.DefinitionsofwhatconstitutesPIIvary.Sometimesacombinationofbitsofinformationcanmakeitpersonallyidentifiable.Certainly,thecombinationofyournamewithyoursocialsecuritynumberorbankaccountnumberfitsthedefinition.Withaccesstoinformationsuchasthis,someonecouldopenaccountsinyournameandaccessevenmoreinformationaboutyouthantheyalreadyhad.NIST,theNationalInstituteofScienceandTechnology,definesPIIas:
Informationwhichcanbeusedtodistinguishortracetheidentityofanindividual(e.g.,name,socialsecuritynumber,biometricrecords,etc.)alone,orwhencombinedwithotherpersonaloridentifyinginformationwhichislinkedorlinkabletoaspecificindividual(e.g.,dateandplaceofbirth,mother’smaidenname,etc.).14
12DavidShepardson,TechcompaniesbackU.S.privacylawifitpreemptsCalifornia's,REUTERS(September26,2018),https:/
/ww
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./article/us-usa-tech-congress/tech-companies-back-u-s-privacy-law-if-it-preempts-
californias-idUSKCN1M62TE.
13NeilM.Richards,TheInformationPrivacyLawProject,94GEO.L.J.1087,1089(2006).
14NationalInstituteofStandardsandTechnologyGlossary(RetrievedMarch12,2019from/glossary/term/PII).
Medicaldiagnosesarerightlyconsideredprivateinformationandcanleadtoseriousconsequencesifrevealedsuchasadverseemploymentactions,damagetoreputation,andconflictwithfamilymembers.PersonalHealthInformationisknownasPHI.PHIisdefinedas:
Allindividuallyidentifiablehealthinformationthatistransmittedelectronically,maintainedinanyelectronicmedium,ortransmittedormaintainedinanyotherformormedium.Thisinformationhasbeencreatedorreceivedbyahealthcareprovider,healthplan,publichealthauthority,employer,lifeinsurer,schooloruniversity,orhealthcareclearinghousethatrelatestothepast,presentandfuturephysicalandmentalhealth,provisionofhealthcaretothepatientandpaymentforthepatient'shealthcare.15
WhatistheDifferenceBetweenPrivacy&Cybersecurity?
Itisimportanttonoteherethatitiseasytoconflateprivacywithcybersecuritybecausethetwoaresocloselylinked.Privacyhastodowiththecollection,storage,anddisseminationofpersonalinformation.Cybersecurityistheprotectionofsystemsfromintrusion.Thismayinvolvepersonaldata,proprietarydata,andcontrolofsystemsorconnecteddevices.Howtheyinterconnectisthatineffectivecybersecuritypracticescanexposepersonaldataandallowaccessbyunauthorizedpersonstothatdata.Further,properprivacypoliciesandproceduresmayeliminatetheriskbymakingsurethatunneededsensitivepersonalinformationiseithernevercollectedinthefirstplaceorthatitiseffectivelydestroyedwhennolongerneeded.Youcannothaveaprivacybreachforinformationyoudonothave.Finally,thereisathirdaspectofthediscussionwhichisbreachnotification.Despitebestefforts,anorganizationmayhaveaprivacyorcybersecuritybreach.Ifso,therearepresentlymanydifferentlawstheypotentiallyneedtocomplywithasfarasnotifyingpotentiallyaffectedparties,regulators,andsometimesthemediaofthebreach.Thispaperwillfocusonprivacyandbreachnotification.
15D'ArcyGuerinGueandStevenJ.Fox,GuidetoMedicalPrivacyandHIPAAAppendixIII.(ThompsonInformationServices2015).
PrivacyLawsareaPatchworkofState&FederalLaws
Abriefoverviewofsomeofthecurrentlawsinplacewillhelpputtheproblemincontext.Thefactthatsomeareasofdataprivacymayhavefifty-onelawsmakesitchallengingtocomplyandconfusingforconsumers.Additionally,manywillarguetherearegapsinthecurrentframework.Further,the“U.S.isoneofthefewcountriesinthedevelopedworldwithoutanationalprivacylaworawatchdogdedicatedtoconsumerdata.”16
THEFTCACT
TheFederalTradeCommission(FTC)istheleadingfederalagencyaddressingprivacyissuesintheU.S.TheFTCderivesitsauthorityinthisareafromtheFTCAct,inparticularsection45(a)whichaddressesunfairordeceptivetradepractices.17Unfairpracticesareunlawful:“unfairordeceptiveactsorpracticesinoraffectingcommerce,areherebydeclaredunlawful.”18Inordertoact,theFTCmustshowthattheunfairactivity:
Iscausingorlikelywillcausesubstantialharmtoconsumers,
Isnotreasonablyavoidablebytheconsumers,and
Isnotoutweighedbytheneedtocompeteorthebenefitstocustomers.19
16EmilyBirnbaum&HarperNeidig,StateRulesComplicatePushforFederalDataPrivacyLaw,THEHILL(March5,2019),/policy/technology/432564-state-rules-complicate-push-for-federal-data-privacy-law.
1715U.S.C.§45.
18Id.at(a)(1).
19Id.at(n).
TheFTC’sauthoritytoactonprivacywasunsuccessfullychallengedinF.T.C.v.WyndhamWorldwideCorp.20TheFTC’sauthorityisbroadandflexibleandappliestobothcybersecurityandmisleadingprivacypolicies.21
TheFTCcurrentlydoesnotusebroadrulemakingauthorityandorganizationsrelyonacommonlawofFTCenforcementactionsasguidelines.22TheFTCalsopublishesguides,suchasStartwithSecurity:AGuideforBusiness.23Further,theFTCdoesnotlevyfinesimmediatelyonprivacyenforcementactions.Theyfirstnegotiateaconsentorder,andiftheyareunabletodoso,thenlitigateagainstanorganization.24Theabilitytofineanorganizationatthebeginningcouldbeaneffectivedeterrent.
COPPA
TheChildren’sOnlinePrivacyProtectionAct(COPPA)waspassedin1998.25COPPArequiresthatsiteswhichgatherprivateinformationonchildrenundertheageofthirteenmustfollowcertainrules.Forexample,anygatheringofpersonallyidentifiableinformation(PII)ofachildunderthirteenyearsofagerequires“verifiableparentalconsent.”26Nomoreinformationwillbegatheredthannecessaryandthechild’sparticipationinagamewillnotbeconditioned
20F.T.C.v.WyndhamWorldwideCorp.,799F.3d236,249(3dCir.2015).
21SeeId.
22SeeMichaelScully&CobunKeegan,IAPPGuidetoFTCPrivacyEnforcement,IAPP,/media/pdf/resource_center/Scully-FTC-Remedies2017.pdf(lastvisitedMar.12,2019).
23StartwithSecurity:AGuideforBusiness,FTC(June2015),https:/
/ww
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./system/files/documents/plain-
language/pdf0205-startwithsecurity.pdf.
24SeeMichaelScully&CobunKeegan,IAPPGuidetoFTCPrivacyEnforcement,IAPP,/media/pdf/resource_center/Scully-FTC-Remedies2017.pdf(lastvisitedMar.12,2019).
2515U.S.C.§6501.
2615U.S.C.§6502(b)(1)(A)(ii).
upongivingpersonalinformation.27Further,thewebsitemustgivenotice“ofwhatinformationiscollectedfromchildrenbytheoperator,howtheoperatorusessuchinformation,andtheoperator'sdisclosurepracticesforsuchinformation.”28
GLBA
TheGrammLeachBlileyAct(GLBA)specificallyaddressesprivacywithinfinancialinstitutions.29Thepolicybehindthisis:“thateachfinancialinstitutionhasanaffirmativeandcontinuingobligationtorespecttheprivacyofitscustomersandtoprotectthesecurityandconfidentialityofthosecustomers'nonpublicpersonalinformation.”30OneofthegoalsoftheGLBAistoaddresstheissueofidentitytheftwhichhasbeendescribedabove.31
TheGLBAreliesonan“optout”procedurefornonpublicpersonalinformation.Thefinancialinstitutionmaydisclosetheywillshareinformation32andthentheconsumerhastheoptiontonotifythefinancialinstitutionthattheydonotwishtohavetheirinformationshared.33Despitetheheightenedattentionthatprivacyhasreceivedoflate,peoplegenerallydonotreadthesenoticesandthusarenotlikelytoprotecttheirrightsbyoptingout.34
2715U.S.C.§6502(b)(1)(C).Requiringconsentpriortogatheringinformationisreferredtoas“optin.”“Optout”meaninganorganizationcanactuntilconsentiswithdrawn.
2815U.S.C.§6502(b)(1)(A)(i).
2915U.S.C.§6801.
3015U.S.C.§6801(a).
31R.BradleyMcMahon,AfterBillionsSpenttoComplywithHIPAAandGLBAPrivacyProvisions,WhyIsIdentityThefttheMostPrevalentCrimeinAmerica?,49VILL.L.REV.625,627(2004).
3215U.S.C.§6802(b)(1)(A).
3315U.S.C.§6802(b)(1)(B).
34Oftherespondentstoonesurveyabouthowoftentheyreadaprivacynotice,theresultswere:“never(16.2%)orrarely(43%)readprivacypolicies.Another32.1%suggestthatthey“sometimes”readprivacynotices.Fewerthan9%ofrespondentsdoso“always”or“often.”AriEzraWaldman,AStatisticalAnalysisofPrivacyPolicyDesign,93NOTREDAMEL.REV.ONLINE159,166(2018).
HIPAA
LiketheGLBA,theHealthInsurancePortabilityandAccountabilityActof1996(HIPAA)35isasectorallaw.However,itisfocusedonthehealthcareindustryratherthanthefinancial.HIPAAprovidesguidanceonprovidingnotice,protectingpersonalhealthinformation(PHI),andproperreleaseofPHI.ReleaseofPHIinformationnototherwiseauthorizedmustbeauthorizedbythepatientinwriting.36Asyoucanimagine,healthinformationisconsideredhighlysensitive.HIPAAalsoprovidespatientswithabroadrightofaccesstotheirinformationwithcertainexceptions.37CourtshaveruledthereisnoprivaterightofactionforviolationofHIPAA.38
FERPA
TheFamilyEducationalRightsandPrivacyAct(FERPA)39addressestheprivacyofstudentrecords.Unlikesomeoftheotherlaws,itdoesnotaddresscybersecuritylawdirectly.Itprotectsstudentrecordsagainstdisclosure.40Onceastudentturnseighteenyearsofage,theparentsloseaccesstotherecordsandneedareleasefromthestudenttoaccessthem.41Certainstudentinformationcanbeprovidedfordirectorypurposesunlessthestudentoptsout.42Parentsandeligiblestudentshavetherighttoreviewstudentrecordsandtohaveincorrectormisleading
35Pub.L.No.104-191(Aug.21,1996).
3645CFR164.508.
3745CFR164.524.
38Acarav.Banks,470F.3d569,571(5thCir.2006).
3920U.S.C.§1232g.
4020U.S.C.§1232g(b)(1).
4120U.S.C.§1232g(d).
4220U.S.C.§1232g(a)(5)(B).
informationcorrected.43FERPAdoesnotcreateaprivaterightofactionwhichmeansprivatecitizenscannotsuefordamagesunderFERPA.44
PrivacyActof1974
“ThewrongwhichCongresshopedtorightbythePrivacyActwasthethreattoanindividual'srighttoprivacybythecollection,maintenance,useanddisseminationofpersonalinformationbythefederalgovernment.”45ThePrivacyActincludedtherighttoaccessandcorrectrecords46andrequiredconsenttoreleaseinformationaboutindividualsfromthatindividual.47Naturally,thereareexceptionstothisrequirementtoallowthegovernmenttodonecessarywork.48ThePrivacyActwasanimportantstepforward,butitonlyaddressesprivacyastoinformationgatheredbythefederalgovernment.
WiretapAct
TheWiretapAct49provideslimitstotheinterception,disclosure,orintentionaluseof“wire,oral,orelectroniccommunication.”50TheWiretapActdoesprovideforaprivaterightof
4320U.S.C.§1232g(a)(2).
44GonzagaUniv.v.Doe,536U.S.273,287(2002).
45CaptainRobertE.Gregg,ThePrivacyActof1974,ARMYLAW.,JULY1975,at25,25–26.
465U.S.C.§552a(d).
475U.S.C.§552a(b).
485U.S.C.§552a(b)(1)-(11).
49TitleIIIofTheOmnibusCrimeControlandSafeStreetsActof1968(WiretapAct)18U.S.C.§§2510-22,asamendedbytheElectronicCommunicationsPrivacyAct(ECPA).
50164A.L.R.Fed.139(Originallypublishedin2000).
action51aswellascriminalpenalties.52TheWiretapActappliesto“anyperson”committingaviolation,soitisverybroadinapplication.53
VideoPrivacyProtectionActof1988
TheVideoPrivacyProtectionAct(VPPA)of1988prohibitsthedisclosureofwhataudioorvisualrecordingsyoumayhavewatched.54TheVPPAwaspassedastheresultofareporterfindingoutwhatvideosSupremeCourtnomineeRobertBorkhadbeenwatching.55TheVPPAprovidesforaprivaterightofactionforviolations.56
StateLaws
SAMPLINGOFSTATESTATUTES
Stateshavebeenveryactiveinprotectingtheprivacyoftheirresidents.Allfiftystatesnowhavebreachnotificationlaws.57Somestateshaveenacteduniquelawswhichmayserveasaguidetodeterminewhatthefuturemayholdforthelawandwhatthestatesseeasprioritiesfordataprivacy.
CaliforniarecentlypassedasweepingprivacyactknownastheCaliforniaConsumerPrivacyAct(CCPA).Keyportionsoftheactincludetherighttoaccessinformationcollected
5118U.S.C.§2520.
5218U.S.C.§2511(4)(a).
5318U.S.C.§2511(1).
5418U.S.C.§2710.
55SeeS.Rep.No.100-599,at5(1988),reprintedin1988U.S.C.C.A.N.4342-1(“SenateReport”),alsoavailable
at1988WL243503.CitedbyInreNickelodeonConsumerPrivacyLitig.,827F.3d262,278(3dCir.2016).
5618U.S.C.§2710(c).
57SecurityBreachNotificationLaws,NATIONALCONFERENCEOFSTATELEGISLATURES(September29,2018),
/research/telecommunications-and-information-technology/security-breach-notification-
laws.aspx.
aboutone’sself,tofindoutwhatinformationhasbeensoldoraccessed,tooptoutofthesaleofinformation,andtorequestdeletionofpersonalinformation.58ItissettogointoenforcementasofJanuary1,2020,butcompaniesmust“lookback”oneyear.59Ifacompanyreceivedarequestonthefirstdaythelawiseffective,theywouldneedtolookbackintotheirrecordstoJanuary1,2019.Essentially,companieshavetobeabletotrackdatasufficientlytoadequatelycomplyin2020.
Californiaisinstructiveforseveralreasons.Significantly,California’slawwastheproductofanegotiationbetweenanadvocacygroupwhichwasontracktogetenoughsignaturestogettheirversionofanaggressivenewdataprivacylawonthebooksthroughareferendum.60Thelegislativeversionpassedatpracticallythelastmomenttoavoidthereferendumversionfromgoingontheballot.61Thistellsusthatpeopleareinterestedinstrongerdataprivacythanwehavepreviouslyhad.Italsotellsusthatpeople’sinterestcanbeorganizedintopoliticalpressure.Stateswithreferendumsmaybesubjecttosimilarprocessesofcitizenoradvocacygroup-drivenlaws.Anystate,regardlessoflegislativeprocess,maybesubjecttoaconcertedefforttopassnewlawsexpandingprivacyorperhapseffortsbylargetechcompaniestopasslawstocurtailagreatexpansionofconsumerrights.AnotherconcernwithCaliforniaisthatitisoneofthelargesteconomiesintheworld.62Companiesthatwanttodobusinesstherewillhavetocomplywiththe
58Dataprotectionprinciples—CaliforniaConsumerPrivacyAct—Consumerprivacyrights,1InformationLaw§8:82.54.
59Cal.Civ.Code§1798.130(a)(2)(West).
60LotharDetermann,NewCaliforniaLawAgainstDataSharing,35COMPUTERINTERNETLAW.,Sept.2018,at1.
61id.(Thelegislatureonlydebatedthebillforsixdays).
62AssociatedPress,Californiaisnowtheworld'sfifth-largesteconomy,surpassingUnitedKingdom,LATIMES(May04,2018),https:/
/ww
w
./business/la-fi-california-economy-gdp-20180504-story.html.
lawbytheyear2020.Thus,forcompanieswithanationalpresence,California’slawwillbecomeadefactonationallaw.63Finally,theapplicationofthelawinCaliforniamaybecloselywatchedbyotherstatesdesiringtoprovidebetterprivacyprotectionfortheirresidents.
Illinois’BiometricLawisdiscussedunderalatersection.Thislawisanotherexampleofstatestakingtheleadonprivacyissues.
Asofthedateofthispaper,WashingtonstateisintheprocessofbringingforthalawcalledtheWashingtonPrivacyAct.64ThecurrentversiondistinguishesbetweendatacontrollersanddataprocessorssimilarlytotheGDPR.65IthassimilarprovisionstotheCCPA,addressesspecificde-identificationandfacial-recognition,butpresentlyhasnoprivaterightofaction.66
Vermont’sdatabrokerlawaddressedthelackofregulationofthosecompanieswhobuyandsellaccesstoconsumerdata.67DatabrokerslistedasaresultofthenewlawincludeExperianandSpokeo.6869Thelawrequiresdatabrokerstospecifytoconsumerswhetherthereisa
63TonyRomm,InsidethelobbyingwaroverCalifornia’slandmarkprivacylaw,WASH.POST(February9,2019),https:/
/ww
w
./2019/02/09/californias-landmark-privacy-law-sparks-lobbying-war-that-could-
water-it-down/.
64MitchellNoordyke,ThestateSenateversionoftheWashingtonPrivacyAct:Asummary,IAPP(March26,2019),/news/a/the-state-senate-version-of-the-washington-privacy-act-a-summary/?mkt_tok=eyJpIjoiTjJRd01tWTBNall6TkdKaCIsInQiOiJDWklNWE9vbzJya2ZaTmJlQm1YQWUxNWJpWUNaTURHaE5CVGwxS1VZZld2TUhUQnduVEpvTDRMdWhvM2dXdEhnWnRCdko2YUE3NXVSRjg0MUR5djJSaWJjYmtPRFhCcGthUGE5XC9xV21uc1F0cFV0K1JlT2owXC9wYWswQTgzNlwvdSJ9.
65id.
66id.
67StevenMelendez,AlandmarkVermontlawnudgesover120databrokersoutoftheshadows,FASTCOMPANY(March2,2019),https:/
/ww
w
./90302036/over-120-data-brokers-inch-out-of-the-shadows-under-
landmark-vermont-law.
68id.
69Spokeoisacompanywhichaggregatesinformationtopowertheirpeoplesearchengine.ThelawsuitagainstthembyanindividualwhoclaimedtheydisseminatedincorrectinformationabouthimsetthestandardforthelevelofharmthatneedstobedemonstratedforArticleIIIstandingindatabreachcases.Spokeo,Inc.v.Robins,136S.Ct.1540(2016).
mechanismtooptoutoforrestrictdatacollection.70Italsorequiresdisclosureofdatabreacheswithinthelastyearandmandatesminimumsecurityprocedures.71However,itdoesnotmandateanoptoutprocedure,rightofaccessandreviewofdata,informationabouthowitwasobtained,oraprivaterightofaction.72
STATECOMMONLAW
Thoseharmedbydataprivacybreachesmaybeabletorecoverdamagesundercommonlawclaimssuchasnegligenceandinvasionofprivacy.
Therearefourtypesofinvasionofprivacytorts.Publicdisclosureofprivatefactsismostcommonwithdataprivacybreaches.73
Thetroublewithrelyingoncommonlawclaimsisthemultitudeoflawsuitswhichmayariseinamassivebreach,theburdenofproofontheclaimants,andthefactthattheharmhasalreadybeendone.Oncethereisapublicbreachofdataprivacy,itcannotbeundone.Further,theremaybeconstitutionallimitationsontheuseofcommonlawprivacyclaims.74Thefocusshouldbeonlawswhich
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