IBM与软件的故事(顶级企业的发展思路)

TheIBM softwarestory

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Peopleconsumeonlywhat theyneed,whentheyneedit.

TheleadingutilityproviderinSpainislaunchinganautomatedenergymanagementsystem thatenablesmorethan300industrialcustomers,900serviceprovidersand11,000households tobettercontroltheirenergyusage.Userswillbeabletoestablishconsumptionprotocols tominimizeelectricityuseinpeakperiodsandtotakefulladvantageofrenewableenergy resourceswhenavailable.page4page4

Theyknowthebest wayfromAtoB.

TheSingaporeLandTransportationAuthorityisimprovingoneofthemostmodern,affordable andheavilyusedpublictransportnetworksintheworld,byaddinganintegratedpayment optionthatcanbeusedforthebusorthetrain,plusparkingandvehiclecongestioncharges. Andinthebackground,thesystemstudiestheusagedatatohelpdesignnewschedules androutesthatwillfurtherreducecongestion.page5page5

Theyaccessthe bestandbrightest, fromanywhere.

Amedicalimagingsystemsdesignerdevelopstechnologythatenablesmedicalprofessionals toviewmedicalimages—suchasXrays,computedtomographyscansandMRIs—viawired andmobiledevices,includinglaptops,smartphonesandWeb-enabledPDAs,whichallows doctorswhoarenotphysicallyonsitetolendtheirexpertiseandprovidemedicalassistance— abreakthroughforthemedicalprofession.page6page6

Theyspendmoretime withthepeopleand thingstheylove.

HarleyDavidsonisengagingtheirravingcustomersinuniquewaysempoweringthemto connectoversocialnetworks,sharephotos,planrides,createblogsandengageinaway thatturnstheircustomersintosellers.page7page7

Theyseehidden patterns.

BlueCrossandBlueShieldAssociationisgatheringandanalyzinginformationreceivedfrom allparticipatingBlueCrossBlueShieldplanstoobtainanationalviewofclaimsdata.Using thisconsolidatedinformation,theorganizationcanimprovenegotiationswithhealthproviders regardinghealthcarecosts,predictmedicalexpensesandbetteridentifymemberriskfactors forhealthissuesandhospitalization.page8page8

Theyrecognizeproblems

beforeit’stoolate.

OneofthelargestschooldistrictsinAlabamaisintegratingdisparatedatasourcesintoan advancedwarningsystem.Usingthissingle,reliablesourceofinformation,teacherswillgain insightintotheacademiclifecycleofeachstudentandmonitorstudentprogresswithincreased visibility.Thesystemwillenableteacherstoaddressandresolveissuesbeforetheyescalate, helpingsteerstudentsontherightpathandreducedropoutrates.page9page9

Behindeveryoneoftheseexamplesisabusiness,governmentoranindustrythathasusedsoftwareinnewways.page10 page10Today,morethanever,organizationsusesoftwaretoenableeveryfacetoftheirbusiness.page11BusinessSoftwarepage11BusinessSoftwareButwithnewmodelsandwaysofworkingcomenewchallenges...page12DataeverywhereAstheworldbecomesmoreinstrumented,thechallengeistogetmoreoutofthewealthofnewinformation—frommanagingdatatodevelopinginsights.NewexpectationsforvalueGlobalintegrationandconnectivityAstheworldbecomesmoreinterconnectedandastheparadigmoftheorganizationshiftsfrommultinationalcorporationtogloballyintegratedenterprise,businessescannolongeraffordtooperateasislands.Morethanever,theyneedtofindwaystoconnectbothinternallyandexternally.Customerexpectationshaveneverbeenhigher:Personalizedservice,deliveredflawlessly.DifferentiationthroughpeopleAsalways,it’sthecapabilitiesandingenuityofthepeopleinbusinessthatdeliverresults.Buttoday,it’saboutmorethanjustthoseonyourpayroll—thegreateropportunityishowwellyoucanengageaworldwideecosystemofemployees,partners,suppliers,andcustomerstohelpcreatenewvalue.BusinessSoftwareSecurityrisksTechnologyhasallowedworktomovebeyondphysicallocationsandbrandoffices.Itnowexistsonvirtualplatforms,acrossdispersedteamsandplayers.Butthemoredataandinformationorganizationsmakeavailabletotheirinternalaudience,thegreatertherisk.page12DataGlobalintegrationCAndasaresult,anewsetofneedshasemerged.

Turninformation intoinsights Increaseagility Connect&collaboratepage13Business

Enablebusinessservice &productinnovationDriveenterpriseoperations effectiveness&efficiency Managerisk,security &complianceSoftwarepage13Business EnablebusineTheseneedsrangefrombuildingtechnologyadvantagetodevelopingnewstrategicbusinesssolutions.

Businesssolutionspage14“Ineedtomakebetteruseofmycompany’s information.Thatmeansmycompanyhas todoabetterjobmanagingdataandcontent. Withtimelyaccesstocleandata,wecould devisenewwaystoserveourcustomers.”“Ineedbetterwaystoconnectmyteamto improvetheirproductivityandabilitytomake timelydecisions.Byconnectingkeyprocesses andenhancingcollaboration,wecanbemore responsivetoourcustomersandpartners.”“Ineedtocreatemoreefficiencywithinour existinginfrastructure.Thatstartswithgreater visibilityandcontrolacrossallofouroperations— bothITandenterprise—andbettermanagement ofouroverallresources.”

Turninformation intoinsights Increaseagility Connect&collaborate Enablebusinessservice &productinnovation Driveenterpriseoperations effectiveness&efficiency Managerisk,security &complianceTechnologyadvantage“Ineedtocreatetheprocessesandflexible infrastructureourorganizationneedstoreact morequicklytochangingmarketconditions.”“Ineedtodeliversmarterproducts,servicesand capabilitiesmoreefficientlyandreducecostand riskacrosstheproductandapplicationlifecycle, whilealsoprovidingbetterserviceexperiencesto myendcustomers.”“Ineedtoensurethatmyorganizationispro-actively identifyingallthedifferenttypesofriskstoour business,andthatwehavesecurityandresiliency plansinplacetoaddressanythreatordisruption.”page14“Ineedtomakebetter

Smartersoftware forasmarterplanetpage2page2

Onasmarterplanet,softwareischanging thewaypeoplelive.page3 page3Addressingtheseneedsrequiressmartersoftware.page15page15

TurninformationintoinsightsSmartersoftware

knows&acts.page16Casestudy:CarrefourTheCarrefourGroupisthepremierretailerinEuropeandthesecondlargestworldwide,withmorethan15,000multi-formatstoresin33countriesandmorethan490,000employees.UsingIBMSoftwareforBusinessIntelligenceandAnalytics,Carrefourhasbeenabletoleverageitscustomers’consumptionpatternstoestablishthemostpopularloyaltyprograminFrance,withnearly14millionmembers.Byleveraginghistoricaltransactiondataandreal-timebusinessanalytics,Carrefourcanidentifyitsmostprofitablecustomers,whatproductstheybuy,and—mostimportantly—whatproductstheywouldbewillingtobuywiththerightincentive.Marketerscancrafthighlytargetedcampaigns,executethemrapidlyandgaugetheirimpactinstantaneously.Withthecapabilitytodistributepromotionsthroughkiosks,mobilephones,Websites,andhand-helddevices,SmarterSoftwarefromIBMhasdirectlysupportedCarrefour’seffortstostrengthencustomerloyaltybycreatingacommoncustomerexperienceacrossallofitsretailformats. page16Casestudy:CarrefourT

IncreaseagilitySmartersoftwareadapts.page17Casestudy:SMCSMC,whichisheadquarteredinSingapore,isaleadingpneumaticssupplier.Whilehavingamplewarehousespace,thecompanyhadoutgrownmanualinventorycontrolprocesses.Theyneededasystemthatcouldhelptrackthousandsofdifferenttypesofvalves,sensors,fittingsandvacuumsinreal-time,aswellashandlemillionsofshipments.UsinganIBMandIBMpartnerdatabasemanagementsolution,SMCwasabletointegratereceiving,stocking,replenishment,orderfulfillmentandshipping,givingthemup-to-the-secondvisibilityofitsinventoryandproductwhereabouts.WithIBM’ssoftwareapplications,SMCisabletoconductimmediateandseamlessdownloadingofcustomerordersandnewpartswithoutcostlyanderror-pronere-keyingofinformation.Withgreatervisibilityandcontrolacrossthesystem,staffmembersatthewarehouseareabletocollaborateinnewwaysandrespondfastertochangesinthesupplychain.Mostimportantly,thesolutionassuresthatwarehouselocationsdon’tdropbelowminimumstocklevels.WithIBMsoftware,SMChasbeenabletoincreaseshippingcapacityacrossAsiaby25percent,whilereducingexpensesby25percent—allwhilemaintaininga100percentaccuracyofordersplaced. page17Casestudy:SMCSMC,wh

Connect&collaborateSmartersoftwareconnects.page18Casestudy:ShikokuElectricPowerCompanyOneof10electricutilitiesinJapanthatgeneratesanddeliverspowerlocally,ShikokuElectricPowerCompanysupplieselectricalservicetomorethan2.8millionpeople.Aspartofamulti-utilitybusinessgroup,thecompanyhasexpandedbeyondtheelectricalserviceinfrastructureitoriginallydeveloped,andnowoffersnewdatacommunicationsservices,includingcableTV,internetandphoneserviceoverfibertothehome.IBMSoftwareforMessagingandCollaborationhashelpedShikokuimplementacommunicationssystemforknowledgesharingthroughoutthecompany,includingcriticalinformationtoenablerapidrecoveryfrompoweroutagesduringemergenciessuchasearthquakes.Bystrengtheningbasicaccesscontrolandsettingupaframeworktoaddresstheissueofinformationleakage,thecompanyhasalsocreatedanenvironmentofimprovedgovernance.Whetherit’sdailybusinessmanuals,orprocedurestosolveequipmentproblems,orrecoveringquicklyfrommajoroutages,SmarterSoftwarefromIBMhashelpedShikokuconnectitsemployees,customersandpartnerstogether,anddeliveranenhancedlevelofservicethroughout. page18Casestudy:ShikokuEl

Enablebusinessservice&productinnovationSmartersoftwaredelivers.page19Casestudy:FrenchbiomedicalcompanyAFrenchbiomedicalcompanyhasanambitiousmission:developthemostadvancedartificialhearttodrasticallyextendthelifeofheartdiseasepatients.Whiletheheartincludesmanytechnologicalandbiomedicalfirsts,perhapsthebiggestbreakthroughistheheart’sstate-of-the-artuseofsoftwareandsensorstoadjustitsownperformance.ThecompanyentrustedIBMtodevelopthesoftwareandsub-systemskeytotheirsuccess.Dependingonthepatient’slevelofexertion,theheartadjustsitsspeedandbloodpressuretofeedmoreoxygentothebody.Thatallowsforamorenormal—andvariable—levelofphysicalexertion,whetherthepatientissittingstill,climbingaflightofstairs,ortakingabriskwalk.Thebuilt-insoftwarealsoallowsthedevicetoberemotelymonitoredanddiagnosed,sparingpatientsfrequenttripstothehospitalforroutinecheckups.WithSmarterSoftwarefromIBM,patientswiththeseartificialheartsenjoygreaterautonomyandfreedomtogoabouttheirlives,whiletrustingthattheirphysiciansandhospitalhaveallthemostup-to-the-momentinformationtoensurethey’reheathyandsafe. page19Casestudy:Frenchbiopage20

Enablebusinessservice&productinnovationSmartersoftwaremonitors&controls.Casestudy:McCarranInternationalAirportUsingIBMSoftwareforAssetandServiceManagement,McCarranInternationalAirportinLasVegas,Nevadawasabletosignificantlystreamlineandoptimizeitsentireoperations,anddeliveracustomerexperienceratedasthebestinthecountry.McCarranwasabletoincreaseitsefficiencyandservicequalitybyunifyingthemanagementofallITandoperationalassets,andconsolidatingthevariouslegacyfinancialandoperationalsystemsinoneplace.Keybenefitsincludesignificantlyimprovedtechnicianproductivity;acceleratedresolutionofrepairs;reducedITcosts;increasedrevenuethroughaccuratechargebacks;enhancedsecurityandstreamlinedcompliancereporting.Sowhetherit’sapotholethatneedstoquicklybefixedonarunway,orwhetherit’sensuringthatcustomerbaggageisappropriatelyrouted,orthattherightpeoplehavetherightsecurityaccessattherighttime,SmarterSoftwarefromIBMhashelpedMcCarranAirportdistinguishitselfbyoptimizingitsinternalworkflowsystemsandintegratingitspreviouslysiloedassets.page20 Enablebusinessservic

Driveenterpriseoperationseffectiveness&efficiencySmartersoftwareoptimizes.page21Casestudy:SwissReTohelpmanageitsgrowth,SwissRemovedfromasiloed,manualapproachinmanagingkeyITprocessestoanend-to-endservicemanagementmodelinwhichITprocessesarestandardized,automatedandalignedwithbusinessneeds.Oneareawherethisshiftcanbeseenisintheorganization’shandlingofchangeandreleasemanagementprocesses:It’snotunlikelythatduringasingleweekendITstaffmustimplementbetween200and1,000ITchanges.SwissRepartneredwithIBMtoimprovetheirchangeandreleasemanagementbyaligningsoftwaredeliverywithbusinessrequirements,predictingfutureITrequirementsandassessinghowchangescouldaffectservice,andautomatingpreviouslymanualprocessestoensurequalityandreduceerrors.WithSmarterSoftwarefromIBM,SwissRehasbeenabletodeploynewservicesfasterandwithfewererrors.Infact,someservicechangesthatpreviouslytookdaystodeploycannowbecompletedinjust10minutes.Andwithaconsolidatedviewoftheirinfrastructure,developerscancreatenewservicestorunonexistingresourcesratherthansourcingwholenewtechnologies. page21Casestudy:SwissReTo

Managerisk,security&complianceSmartersoftwareprotects.page22Casestudy:AlliedIrishBanksAscompetitionandregulationincreases,AlliedIrishBanksneededtobecomemoreagileandcost-effectiveinservingitsretailcustomers.Thus,thecompanyembarkedonacompletetransformationofitsretailbankingsystem.Aspartofthetransformation,thecompanyneededtoreplaceitsexistingmainframesecuritysystem.Movingforward,theyneededacomprehensivesuiteofsecuritytoolsthatwouldhelpthemrigorouslyenforcesecurityaswellasautomateadministrationandauditingforboththenewbankingplatformanditslegacyenvironments.TheyworkedcloselywithIBMBusinessPartnerRSMPartnerstoreplacetheirexistingmainframesecuritysoftwarewithanIBMServiceManagementsolutionthathelpsthemstayaheadofsecuritythreatsandlowerthecostofcompliancewithlegalandregulatoryrequirements.WithSmarterSoftwarefromIBM,AlliedIrishBankswasabletoestablishmorerobustandsecureprotocolsovertheirIT,freeingbankstafftofocusmoreonqualitycontrolandimprovingcustomerservice. page22Casestudy:AlliedIripage23AtIBM,webelievesoftwarecanmaketheworldworkbetteroneclientatatime.page23AtIBM,webelievesoftpage24Alotofothercompaniesclaimtheydothesamething.Buttheydon’t.Theycan’t.Theirsoftwaredoesn’tworklikeoursoftware.page24Alotofothercompaniepage25Weknowwhatittakestosolveourclients’biggestchallenges,andwe’vespentthelast50yearsdeliveringsoftwarethatisfueledbyexpertise,builtforchange,andreadyforwork.page25Weknowwhatittakest

Fueledbyexpertise

Weknowsoftware.Butmoreimportantly,becausewe’reIBM,weknow howsoftwareconnectstohardwareconnectstoservices—andwhatit takestomaketechnologyinfrastructurerun. Butwealsoknowhowtoapplysoftwareforrealresults.Weknowindustries, theworldofbusiness,andhowworkgetsdone.Weknowsystems,both naturalandman-made.Weknowhowtheworldreallyworks,andwhat ittakestomaketheworldworkbetter.

page26Proofpoints40innovationcentersworldwide,focusedonsolutionsfordozensofindustries26,000developers80R&Dlabs4,000patentsin200830,000partnersWorld’slargestmathdepartmentLargestmiddlewarecompanyintheworld page26

Builtfor changeOursoftwareisopen.Easilyintegrated.Flexible.BuiltwithasystemsPOV.Old,new.Ours,theirs.IBMsoftwareworkswithwhatclientshavetoday,andwhattheywillneedtomorrow.Butwe’renotjustcapableofchange.Webelieveit’snotenoughtosimplybereadyforchangewhenithappens.Wehaveforward-lookinglabsandresearcherswhosesolepurposeistohelpourclientsbepreparedforthefuture.Whetherbuilthereorboughtelsewhere,oursoftwarehelpsclientsanticipatetheneedsoftheirbusiness..

page27Proofpoints100+acquisitions300SOApatentsIBMcontributestoover150opensourceprojects—morethananyothercompany.IBMhasinvestedover$1BinLinuxandopensource,andcontinuestoinvestseveralhundredmilliondollarsannually. page27

Readyforwork

Webuildsoftwarethat’srobust.Industrial-strength.Proven.Readytoscale. Whetherforstart-ups,Fortune50companies,orentiregovernments,our clientscanalwayscountonoursoftwaretodelivertheimpact. Butitisn’tjustthecodeofoursoftwarethatensuresourclients’success. It’salsoabouttheongoingserviceweprovide.We’vealwaysbeendedicated

toourclients’everysuccess—bigandsmall—andourteamsworktirelessly alongsideclientstoapplysoftwaretosolvetheirgreatestchallengesand createnewvalue.

page28Proofpoints60laboratoriesworldwidethatpracticeagiledevelopment,workhandinhandwithclients,businesspartnersandacademia17,000sales&5,000supportstaffTestingsolutionsininnovationcenterstoensurerobustnessbeforesoftwaregoeslive pa