商务英语写作Lesson11

BusinessEnglishWritingLesson11目录OverviewofBusinessEnglishWritingBusinessEnglishWritingSkillsAnalysisofBusinessEnglishWritingExamples目录CommonProblemsandSolutionsinBusinessEnglishWritingPracticeandImprovementofBusinessEnglishWriting01OverviewofBusinessEnglishWritingDefinitionBusinessEnglishWritingreferstotheuseofEnglishinwrittencommunicationwithinthebusinesscontextItinvolveswritingemails,memories,reports,proposals,andotherbusinessdocumentsCharacteristicsBusinessEnglishWritingistypicallyformal,direct,andconsistentItemphasizesclarity,precision,andprofessionalismLanguageusageisoftenrigorous,avoidingcolloquialismsoremotionallanguageTheDefinitionandCharacteristicsofBusinessEnglishWritingTheImportanceofBusinessEnglishWritingEffectiveCommunicationClearandwellwrittenbusinessdocumentsensurethatinformationistransmittedaccuratelyandeffectivelyBuildingTrustProfessionalbusinesswritingskillscanestablishtrustwithcolleagues,clients,orbusinesspartnersIncreasingProfessionalismGoodwritingreflectionspositivelyonthewriterandtheorganization,enhancingprofessionalreportingCompetitivenessIntoday'sglobalbusinessenvironment,profitabilityinEnglishwritingisakeyskillforsuccess第二季度第一季度第四季度第三季度ClarityPrecisionConsensusProfessionalismBasicPrinciplesofBusinessEnglishWritingEnsurethatyourwritingisclearandeasytounderstandUsesimplelanguageandavoidjargonortechnicaltermsunlessabsolutelynecessaryUsespecificlanguagetounderstandyourmessageaccuracyAvoidanceambiguityandambiguitySticktothepointandidentifyunnecessaryinformationUseshortsensesandparagraphsforbetterreadabilityAdheretoaformalstyleofwritingUsepolitelanguageandavoidcolonialismorslang02BusinessEnglishWritingSkillsPrecisionandconsensusBusinessEnglishwritingisprecisionandconsensus,usingclearanddirectlanguagetocommunicateideaseffectivelyBusinessEnglishwritingistypicallyobjectiveandpersonal,avoidingtheuseofpersonalpronunciationsandemotionallanguageThelanguageusedinbusinesswritingisformalandprofessional,withaformaltoneandvocabularythatreflectsaprofessionalimageBusinessEnglishwritingoftenusesabrasionsandanglestosavetimeandspace,familyabrasionsshouldbeusedwithcareandprecisionObjectiveandpersonalFormalandprofessionalAbbreviationsandanglesTheLanguageCharacteristicsofBusinessEnglishWritingTheintroductionshouldclearlystatethepurposeofthecommunicationandprovideageneraloverviewofthemainpointstobecoveredIntroductionThebodyofthewritingshouldexpandonthepointsmadeintheintroduction,usingtransitionalwordsandphrasestolinkideastogetherBodyTheconclusionshouldsummarizethemainpointsandresetthepurposeofthecommunication,bothadvancingclosureornextstepsConclusionThecoursestructureofbusinessEnglishwriting"Pleasefindattached...""Welookforwardtohearingfromyousoon.""Thankyouforyourattention.""Asmentionedearlier,wesuggest...""Weregrettoinformyouthat..."CommonExpressionsinBusinessEnglishWriting010302040503AnalysisofBusinessEnglishWritingExamplesPurpose01Businessemailsaretypicallyusedtocommunicatewithcolleagues,clients,orsuppliersTheyshouldbeclear,concise,andprofessionalFormat02Businessemailscommonlyfollowaformalstructure,includingameeting,body,closing,andsignatureLanguageandTone03ThelanguageshouldbeformalandthetoneshouldbeprofessionalAvoidingusingcolloquiallanguageorslangBusinessemailwritingExample```MarkdownSubject:RequestforProposalBusinessemailwritingDear[Name],IhopethisemailfindsyouwellAsdiscussedduringourmeeting,IwouldliketoreceiveaproposalfortheprojectwediscussedPleaseprovideadetailedoutlineoftheservicesyouwillprovide,alongwithatimelineandestimatedcostThankyouforyourattentiontothismatterBusinessemailwritingBestrewards,[YourName]```BusinessemailwritingPurposeBusinessreportsareusedtocommunicateinformation,analysis,orrecommendationstomanagementorotherdecisionmakersFormatBusinessreportstypicallyfollowaformalstructure,includinganexecutivesummary,introduction,body(withmultiplesections),conclusion,andappendicesLanguageandToneThelanguageshouldbeformalandobjectiveUsetechnicallanguageandindustryspecifictermswhenappropriateBusinessreportwritingExample```MarkdownExecutiveSummaryBusinessreportwritingInthisreport,weanalyzethemarketopportunityforournewproductlineWefoundthatthemarketisripefordisruption,withsignificantunmetneedsinthesectorBasedonourresearch,werecommendthatweproceedwiththelaunchofthenewproductlinetocapitalizeonthisopportunityBusinessreportwritingIntroductionThepurposeofthisreportistoanalyzethemarketopportunityforournewproductlineandmakerecommendationsforitslaunchThemarketresearchteamconductedprimaryandsecondaryresearchtoinformthisanalysisBusinessreportwritingBodySection1:MarketAnalysisSection2:CompetitiveAnalysisBusinessreportwritingSection3:ProductPositioningandMarketingStrategyBusinessreportwritingConclusionBasedonouranalysis,werecommendthatweproceedwiththelaunchofthenewproductlineWebelievethatthisproducthasthepotentialtocaptureasignificantshareofthemarketandbecomeamarketleaderBusinessreportwritingExhibits[Appendix1]MarketResearchReport[Appendix2]CompetitiveAnalysisReport```01020304BusinessreportwritingPurposeBusinesscontractsarelegaldocumentsthatoutlinethetermsandconditionsofabusinessagreementortransactionFormatBusinesscontractsshouldfollowaformalstructureandincludeallrelevanttermsandconditions,includingdefinitions,obligations,warranties,disputeresolutionmechanisms,andotherrelevantclausesLanguageandToneThelanguageshouldbeformal,precise,andlawyerlikeUsetechnicallanguageandlegaljargonwhenappropriateThestoneshouldbeseriousandbusinesslikeBusinessContractWriting03ContractualAgreement01Example02```MarkdownBusinessContractWritingThisagreementismadeeffectiveasof[EffectiveDate]between[PartyA]and[PartyB]Thepartshereagreetothefollowingtermsandconditions1.Definitions:Asusedinthisagreement,thefollowingtermsshallhavethemeaningsindicated:[Defineterms]BusinessContractWriting123[OutlineobservationsofPartyA]2.PublicationsofPartyA[OutlineobservationsofPartyB]3.PublicationsofPartyBEachpartyherewarrantsthat[Warrantyclaim]4.WarrantyBusinessContractWritingDisputeResolution:Anydisputesarisingoutoforrelatedtothisagreementshallberesolvedthrough[Disputeresolutionmechanism]BusinessContractWritingOtherTerms:[Includeotherrelatedtermsandconditions]Inwitnesswhereof,thepartieshaveexecutedthisagreementasoftheEffectiveDatesetforbothabove[PartyASignature][PartyBSignature][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date][Date]BusinessContractWriting04CommonProblemsandSolutionsinBusinessEnglishWritingProblemLackofknowledgeorunderstandingofEnglishgrammarrulesSolutionsReadmoreEnglishmaterialstoimprovegrammarcomprehensionUseagrammarcheckertooltoidentifyandcorrectgrammarmissesSeekhelpfromanativespeakerorEnglishteacherGrammarerrorVSUsingwordsthatarenotsuitableforthecontextoraudienceSolutionsFamiliarizeyourselfwithdifferenttypesofbusinesswritingandtheirappropriatevocabularyUseaThesaurustofindsynonymsthataremoresuitableProofreadyourwritingtoensureitisappropriatefortheintendedaudienceProblemInappropriatewordingProblemWritingthatisnotclearorambiguousSolutionsWritewithaclearpurposeinmindandusesimplelanguagetocommunicateeffectivelyAvoidusingjargonortechnicaltermsthatmayfusethereaderProofreadyourwritingtoensureitisclearandfreeofambiguityUnclearexpressionInconsistencyinformatting,suchasusingdifferentfonts,sizes,orcolorsforheadsandparagraphsFamiliarizeyourselfwithcommonbusinesswritingformatsandusethemconsistentlyUseatemplateorstyleguidetoensureyourformattingisstandardizedProofreadyourwritingtoensureitfollowsthedesiredformatProblemSolutionsFormatnotstandardized05PracticeandImprovementofBusinessEnglishWritingReadandwritemoreDocumentyourlearningprogressbywritingdownnewvocabulary,presencestructures,andotherusefullanguagepointsKeepalearningjournalReadbooks,reports,emails,andotherbusinessrelatedmaterialstofamiliarizeyourselfwiththelanguageandstyleofbusinessEnglishwriting