商务英语阅读第一册上U

BusinessEnglishReadingVolume1UOverviewofBusinessEnglishReadingFundamentalsofBusinessEnglishReadingBusinessEnglishReadingPractice目录CaseAnalysisofBusinessEnglishReadingImprovingBusinessEnglishReadingSkills目录01OverviewofBusinessEnglishReadingDefinitionBusinessEnglishisaspecializedsubsetofEnglishusedinbusinessandcommercialcontextsItencompassedthelanguageofinternationaltrade,finance,marketing,management,andotherbusinessrelatedfieldsCharacteristicsBusinessEnglishischaracterizedbyitsformalandpreciselanguage,aswellasitsuseoftechnicaltermsandindustryspecificjargonItemphasizesclearcommunicationandaccuratetranslationofbusinessconceptsTheDefinitionandCharacteristicsofBusinessEnglishGlobalBusinessEnvironmentIntoday'sglobalbusinessenvironment,profitabilityinBusinessEnglishisessentialforconductingtransactions,makingdeals,andunderstandinginternationalbusinesspracticesCompetitivenessBeingabletoreadandunderstandbusinessmaterialsinEnglishcangivecompaniesacompetitiveedgebyenablingthemtoaccessglobalmarkets,participateininternationaltrade,andkeepupwithindustrytrendsCrossculturalUnderstandingBusinessEnglishreadinghelpsdevelopcrossculturalunderstandingbyofferingexposuretodifferentbusinesspractices,culturalnorms,andcommunicationstylesTheImportanceofBusinessEnglishReadingReadingcomprehensionFocusonimprovingreadingcomprehensionskillsbyreadingauthenticbusinessmaterials,suchasreports,contracts,andemailsExpandyourvocabularybylearningcommonbusinessterms,vocabulary,andphrasesusedindifferentbusinesscontextsParticipateindiscussions,roleplays,andsimulationstoactivelyengagewiththematerialandimproveyourcomprehensionSeekfeedbackandcorrectionfromteachersorpeerstoidentifyandcorrectanymisunderstandingsormissesinyourreadingcomprehensionVocabularyBuildingActiveLearningFeedbackandCorrectionLearningMethodsforBusinessEnglishReading02FundamentalsofBusinessEnglishReadingBasicbusinessterms01Familiaritywithcommonbusinesstermsandtheirmeans,suchas"quota,""invoice,""delivery,"and"payment."Domainspecificvocabulary02Understandingandbeingabletousevocabularyspecifictodifferentbusinessdomains,suchasmarketing,finance,oroperationsSynonymsandantonyms03Recognizinganddistinguishingbetweensynonyms(wordswithsimilarmeans)andantonyms(wordswithoppositemeans)incontextVocabularyandexpressionComplexsensesRecognizingandconstructingcomplexsensesthatcombinemainandadjacentclauseseffectivelyActiveandpassivevoiceDistinguishingbetweentheactiveandpassivevoicesandchoosingtheappropriatevoicebasedoncontextandemphasisBasicpresencestructureUnderstandingthebasiccomponentsofapresence,includingsubject,verb,andobjectGrammarandSentencePatternsUnderstandingmainideasIdentifyingandsummarizingthemainideasandkeypointsofabusinesstextDrawingdisputesDrawingconclusionsandmakingdisputesbasedontheinformationprovidedinthetextUnderstandingorganizationalpatternsRecognizingandunderstandingthepatternsoforganizationinbusinesstexts,suchascauseeffectrelationships,comparisonsandcontrasts,andchronologicalorderReadingcomprehensionskills03BusinessEnglishReadingPracticePurposeofLettersTocommunicateinformationToestablishrelationshipsBusinessLetterReadingTorequestorprovideservicesKeyPointsinReadingaBusinessLetterIdentifythetypeofletter(e.g.,inquiry,order,acceptance/rejection)BusinessLetterReading0102BusinessLetterReadingPayattentiontothelanguageused(e.g.,formalorinformation)Understandthestructureoftheletter(e.g.,meeting,body,closing)PurposeofReportsToprovideinformationaboutaprojectortopicTomakerecommendationsforfutureactionsBusinessReportReadingTodocumentprocessesorproceduresKeyPointsinReadingaBusinessReportIdentifythetypeofreport(e.g.,projectreport,marketreport,annualreport)BusinessReportReadingUnderstandthestructureofthereport(e.g.,executivesummary,conclusion)UnderstandthemainmessagesandrecommendationsBusinessReportReadingPurposeofContractsToestablishalegalagreementbetweenpartiesTodefinetherightsandobjectivesofeachpartyBusinessContractReading

BusinessContractReadingToensurecompliancewithtermsandconditionsKeyPointsinReadingaBusinessContractIdentifythepartiesinvolvedandtheirrolesBusinessContractReadingUnderstandthemaintermsandconditions(e.g.,paymentterms,deliverydates)Payattentiontothelanguageused(e.g.,precisionandclear)04CaseAnalysisofBusinessEnglishReadingBusinessLetterWritingPurpose:ClearanddecidecommunicationofinformationorrequestFormat:Standardletterformatwithpropertysale,body,andclosingCase1:BusinessLetterWritingandReadingKeyElements:Coverletter,meeting,body,closing,signatureblockCase1:BusinessLetterWritingandReading03CommonPitfalls:Incorrectgrammarorpunctation,clearmessage,inappropriatetone01BusinessLetterReading02KeyPointstoAdvisor:Tone,languageusage,claimofmessage,grammar,andpunctuationCase1:BusinessLetterWritingandReading123WritingBusinessReportsPurpose:ProvidecomprehensiveandobjectiveinformationaboutatopicorprojectFormat:Executivesummary,methodology,results,conclusion,recommendationsCase2:WritingandReadingBusinessReportsKeyElements:Factualandevidencebasedcontent,clearstructure,professionaltoneCase2:WritingandReadingBusinessReportsReadingBusinessReportsKeyPointstoAdvisor:Objectivityofdatapresented,methodologyused,conclusionandrecommendationsCommonPitfalls:Biaseddataoranalysis,incompleteorunclearmethodology,weakrecommendationsCase2:WritingandReadingBusinessReportsPurpose:DefinethetermsandconditionsofanagreementortransactionFormat:Contracttitle,partiesinvolved,provisions,signaturelineBusinessContractWritingCase3:BusinessContractWritingandReadingKeyElements:Clearlanguage,specificterms,noambiguityCase3:BusinessContractWritingandReadingBusinessContractReadingKeypointstoAdvisor:Languageclaim,definedtermsandconditions,signaturelineauthenticationCommonPitfalls:Ambiguouslanguageorterms,missingsignaturesordates,incompleteinformationCase3:BusinessContractWritingandReading05ImprovingBusinessEnglishReadingSkillsReadregularlyConsistentlyreadingbusinessEnglishmaterialscanimprovereadingspeedandfamilywiththelanguageSetatimerandprompttoreadasquicklyandaccuratelyaspossible,graduallyincreasingthetimeasyourspeedimprovesAfterreadingapassage,answerquestionsorretainthemainpointstoensurecomprehensionandimproveretentionPracticewithtimedreadsUsecomprehensionchecksImprovereadingspeed010203ExpandvocabularyBuildingastrongvocabularywillhelpyouunderstandmorecomplextextsbyfamiliarizingyourselfwithcommonwordsandphrasesReadavarietyoftextsExpandingyourreadingmaterialbeyondbasic