2007年7月自考00096外刊经贸知识选读试题及答案

外刊经贸知识选读年月真题

0009620077

1、【单选题】Ifcurrentpopulationtrendscontinueandstatesdonotimprovethe

educationofallracialgroups,theskillsoftheworkforceandtheincomesof

U.S.residentsareprojectedto【dceline】overthenexttwodecades.

fall

define

A:

increase

B:

deliver

C:

答D:案：A

2、【单选题】ButthecompanyalsocontinuestoworkinMichigan,including

【assembling】landforretailprojectsinCommerceTownship.

associating

contributing

A:

appreciating

B:

collecting

C:

答D:案：D

3、【单选题】The【emergence】ofnewproductsinthegtobalnavigationmarket

isgrowingsofastthattoday's$100CD-ROMnavigationpackagewillbeoutofdate

insixmonths,

efficiency

appearance

A:

exercise

B:

arrangement

C:

答D:案：B

4、【单选题】Discoverrealpracticalinformationthatshowsyouhowto

【manifest】yourdesires.

manage

accelerate

A:

demonstrate

B:

implement

C:

D:

答案：C

5、【单选题】A【slump】insharepriceshasmadelifedifficultforpublic

companies.

slum

drop

A:

pick-up

B:

contract

C:

答D:案：B

6、【单选题】【Divergent】creativeprocesseslikebiologicalevolutionalways

involvetradeoffsbetweendiversityandconcentration.

Different

Absurd

A:

Fragile

B:

Explicit

C:

答D:案：A

7、【单选题】Justasinthestockmarket,thereisopportunityforpower-

managementadvancesin【rough】economictimes,despiteadarkeningforecastfor

manypower-managementdevicesthemselves.

coarse

evident

A:

excess

B:

difficult

C:

答D:案：D

8、【单选题】TradeMinisterMarkVailetodayannouncedanewtaskforcedesigned

tohelpAustraliancompanics【dealwith】businessopportunitiesintheUnited

States.

reckon

argue

A:

tackle

B:

dispute

C:

答D:案：C

9、【单选题】Mypointinexplainingthisisnotnecessarilyto【discourage】

devclopersfromcreatingthem.

compound

dissuade

A:

evaporate

B:

persuade

C:

答D:案：B

10、【单选题】Henrywassurethefutureofthe【auto】industrywasinalow-

pricedcarforthegeneralpublic.

autorate

automation

A:

autobicycle

B:

automobile

C:

答D:案：D

11、【单选题】Managerswhoseekgrowthata【reasonable】pricetrytostrikea

balancebetweenstrongearningsandgoodvalue.

fair

seasonable

A:

supreme

B:

predictable

C:

答D:案：A

12、【单选题】Thebankfoundthatfromthe1709postcodedistrictsinEngland

andWales,757(44%)hadaverage【detached】propertypricesabovetheIHT

thresholdforthenewtaxyear.

discharged

disguised

A:

separated

B:

exerted

C:

答D:案：C

13、【单选题】Ifyouareanewlearnerataparticipatingorganizationyoumust

registertocreateyourownusernameandpasswordand【gain】accesstothesite.

have

make

A:

take

B:

C:

save

答D:案：A

14、【单选题】Garlicmashedpotatocswereservedperfectlywhippedandfullof

【flavor】,butthechoppedcarrots,drenchedincinnamon,brownsugaranda

brandyglaze,wereverysweetandsugaryanddidnotcomplementtherestofthe

meal.

soda

taste

A:

syrup

B:

bubble

C:

答D:案：B

15、【单选题】Customsproceduresshould,onthebasisofcomplianceonthepart

offirms,besimplified,【facilitating】tradeforfirms.

sorting

grading

A:

easing

B:

shipping

C:

答D:案：C

16、【判断题】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.42.FranchisehasbroughtaboutthespreadofPizzaHut

worldwidenotonlyatthebeginningofitsbusinessbutalsoatpresent.

True

False

A:

答B:案：A

17、【判断题】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.43.NowPizzaHutisasubsidiaryofPepsiCo.Inc.

True

False

A:

答B:案：B

18、【判断题】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.44.TheredroofofPizzaHutisasymbolofgoodpizzaand

goodservice.

True

False

A:

答B:案：A

19、【判断题】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.45.Fourmillioncustomersaroundtheworldhavepizzaeach

day.

True

False

A:

答B:案：B

20、【判断题】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.46.Thecompanymakesatotalprofitof25hillioneachyear.

True

False

A:

答B:案：B

21、【判断题】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.47.Whendifferenteconomistsusetheword"marketing",

theymeandifferentthings.

True

False

A:

答B:案：B

22、【判断题】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.48.Marketingisabiggerconceptthanmarket.

True

False

A:

答B:案：A

23、【判断题】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.49.Onecharacteristicoftraditionalmarketingisthat

demandisconsideredbeioreproduction.

True

False

A:

答B:案：B

24、【判断题】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.50.Modernmarketingismuchmorethanmakingproductand

thinkingabouthowtosellit.

True

False

A:

答B:案：A

25、【判断题】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.51.Distributionisabasicactivityofmodernmarketing.

True

False

A:

答B:案：A

26、【问答题】(英译中)GATT

答案：关贸总协定

27、【问答题】(英译中)portfolioinvestment

答案：证券投资

28、【问答题】(英译中)debtrestructuring

答案：债务调整

29、【问答题】(英译中)countervailingduty

答案：反补贴税

30、【问答题】(英译中)glutofsupplies

答案：供应过剩

31、【问答题】(英译中)barrier-freemarket

答案：自由市场(无壁垒市场)

32、【问答题】(英译中)invisibleaccount

答案：无形贸易收支

33、【问答题】(英译中)preferentialtaxrate

答案：优惠税率

34、【问答题】(英译中)economicheavyweight

答案：举足轻重的经济强国

35、【问答题】(英译中)fledglingindustries

答案：新兴工业在线

36、【问答题】(中译英)中国出口商品交易会

答案：ChineseExportCommodityFair

37、【问答题】(中译英)硬通货

答案：hardcurreney

38、【问答题】(中译英)剩余劳动力

答案：surpluslabour

39、【问答题】(中译英)试销

答案：testmarketing

40、【问答题】(中译英)直接投资

答案：directinvestment

41、【问答题】(中译英)资本货物

答案：capitalgoods

42、【问答题】(中译英)国际收支

答案：balanceofpayments

43、【问答题】(中译英)强硬政策

答案：toughpolicy

44、【问答题】(中译英)合资企业

答案：jointventure

45、【问答题】(中译英)技术转让

答案：technologytransfer

46、【问答题】Passage1Havingspentyearsfatteningupitsleadingcompanies,

SouthKoreaisnowforcingthemtoslimdown.OnJan.18htheMinistryofTrade,

IndustryandEnergyannouncedthetthecountry'stop30chaebolswoulddoasthe

governmenthadaskedandconcentrateontheircorebusinesses.Thetenlargest

chaebolswerealfowedtonamethreesectorseach,thenext20tonametwosectors.

Thegovernmentclaimsithasthreeclearaims:toencouragecompetitionandfoster

smallbusinesses:towrestpowerfromtheoldindustrialdynastiesandhandit

overtoprofessionalmanagers;and,aboveall,tostemthe【"octopus-like

growth"】ofthechaebolsintounrelatedareas.36.Inwhatwaydidthegovernmeat

requirethechaebolstoslimdown?

答案：Thegovernment,requiredthechaebolstoconcentrateontheir.core

businessbyallowingthetenlargestchaebolstonamethreesectorseachand

thenext20tonametwosectors.

47、【问答题】Passage1Havingspentyearsfatteningupitsleadingcompanies,

SouthKoreaisnowforcingthemtoslimdown.OnJan.18htheMinistryofTrade,

IndustryandEnergyannouncedthetthecountry'stop30chaebolswoulddoasthe

governmenthadaskedandconcentrateontheircoreb