博物馆体验型旅游产品开发研究以成都武侯祠博物馆为例

博物馆体验型旅游产品开发研究以成都武侯祠博物馆为例一、本文概述Overviewofthisarticle随着旅游业的快速发展，体验型旅游产品越来越受到游客的青睐。博物馆作为文化的重要载体，拥有丰富的历史文物和深厚的文化底蕴，是开发体验型旅游产品的优质资源。本文旨在探讨博物馆体验型旅游产品的开发策略，并以成都武侯祠博物馆为例进行深入分析。武侯祠博物馆作为三国文化的重要代表，具有极高的历史、文化和艺术价值，是四川省乃至全国的重要旅游景点。通过对武侯祠博物馆的深入研究，本文旨在为博物馆体验型旅游产品的开发提供理论支持和实践指导。Withtherapiddevelopmentofthetourismindustry,experientialtourismproductsareincreasinglyfavoredbytourists.Museums,asimportantcarriersofculture,possessrichhistoricalrelicsandprofoundculturalheritage,makingthemhigh-qualityresourcesfordevelopingexperientialtourismproducts.Thisarticleaimstoexplorethedevelopmentstrategiesofexperientialtourismproductsinmuseums,andconductin-depthanalysisusingtheChengduWuhouTempleMuseumasanexample.TheWuhouTempleMuseum,asanimportantrepresentativeoftheThreeKingdomsculture,hasextremelyhighhistorical,cultural,andartisticvalueandisanimportanttouristattractioninSichuanProvinceandeventhewholecountry.Throughin-depthresearchontheWuhouTempleMuseum,thisarticleaimstoprovidetheoreticalsupportandpracticalguidanceforthedevelopmentofexperientialtourismproductsinmuseums.本文将首先梳理博物馆体验型旅游产品的相关概念和理论基础，分析体验型旅游产品的特点和优势。通过实地考察和问卷调查等方法，收集武侯祠博物馆的游客需求、满意度等数据，深入剖析游客的体验需求和行为特征。在此基础上，本文将探讨如何结合武侯祠博物馆的资源特点，开发具有三国文化特色的体验型旅游产品。本文将提出具体的开发策略和建议，以期提升武侯祠博物馆的旅游吸引力，促进博物馆与旅游业的融合发展。Thisarticlewillfirstoutlinetherelevantconceptsandtheoreticalfoundationsofmuseumexperientialtourismproducts,analyzethecharacteristicsandadvantagesofexperientialtourismproducts.Throughon-siteinvestigationandquestionnairesurvey,collectdataontouristdemandandsatisfactionofWuhouTempleMuseum,anddeeplyanalyzetheexperientialneedsandbehavioralcharacteristicsoftourists.Onthisbasis,thisarticlewillexplorehowtocombinetheresourcecharacteristicsoftheWuhouTempleMuseumtodevelopexperientialtourismproductswiththecharacteristicsoftheThreeKingdomsculture.ThisarticlewillproposespecificdevelopmentstrategiesandsuggestionstoenhancethetourismattractionoftheWuhouTempleMuseumandpromotetheintegrationanddevelopmentofthemuseumandtourismindustry.本文的研究不仅有助于丰富博物馆旅游的理论体系，还为其他博物馆开发体验型旅游产品提供借鉴和参考。本文的研究对于推动旅游业与文化产业的深度融合，提升旅游产品的文化内涵和附加值，具有重要的现实意义和实践价值。Thisstudynotonlyhelpstoenrichthetheoreticalsystemofmuseumtourism,butalsoprovidesreferenceandinspirationforothermuseumstodevelopexperientialtourismproducts.Theresearchinthisarticlehasimportantpracticalsignificanceandvalueinpromotingthedeepintegrationoftourismandculturalindustries,enhancingtheculturalconnotationandaddedvalueoftourismproducts.二、文献综述Literaturereview随着体验经济的崛起和旅游业的快速发展，博物馆体验型旅游产品逐渐成为旅游市场的新热点。国内外学者对此进行了广泛而深入的研究，涉及博物馆旅游产品开发、游客体验、市场营销等多个方面。Withtheriseoftheexperienceeconomyandtherapiddevelopmentofthetourismindustry,museumexperientialtourismproductshavegraduallybecomeanewhotspotinthetourismmarket.Scholarsathomeandabroadhaveconductedextensiveandin-depthresearchonthistopic,coveringvariousaspectssuchasmuseumtourismproductdevelopment,touristexperience,andmarketing.在博物馆旅游产品开发方面，学者们普遍认为，体验型旅游产品是提升博物馆吸引力和竞争力的关键。如Smith（2006）指出，博物馆应当通过创新展览和活动设计，为游客提供丰富的互动体验，以满足其日益增长的文化旅游需求。国内学者李萌（2018）也提出，博物馆应充分利用自身资源优势，开发具有文化内涵和互动性的旅游产品，以吸引更多游客。Inthedevelopmentofmuseumtourismproducts,scholarsgenerallybelievethatexperientialtourismproductsarethekeytoenhancingtheattractivenessandcompetitivenessofmuseums.AsSmith(2006)pointedout,museumsshouldprovidevisitorswithrichinteractiveexperiencesthroughinnovativeexhibitionandeventdesigntomeettheirgrowingdemandforculturaltourism.DomesticscholarLiMeng(2018)alsoproposedthatmuseumsshouldfullyutilizetheirresourceadvantages,developtourismproductswithculturalconnotationsandinteractivity,inordertoattractmoretourists.在游客体验方面，学者们强调游客在博物馆旅游过程中的参与感和沉浸感。如Jenkins（2010）认为，博物馆应当为游客创造一个沉浸式的文化体验环境，使游客能够深入了解和感受文物的历史和文化价值。国内学者王艳（2019）则指出，提升游客体验的关键在于博物馆旅游产品的创新性和个性化，以满足不同游客的需求和期望。Intermsoftouristexperience,scholarsemphasizethesenseofparticipationandimmersionoftouristsduringmuseumtourism.AsJenkins(2010)suggests,museumsshouldcreateanimmersiveculturalexperienceenvironmentforvisitors,allowingthemtogainadeeperunderstandingandexperienceofthehistoricalandculturalvalueofculturalrelics.DomesticscholarWangYan(2019)pointedoutthatthekeytoimprovingthetouristexperienceliesintheinnovationandpersonalizationofmuseumtourismproductstomeettheneedsandexpectationsofdifferenttourists.在市场营销方面，学者们讨论了如何通过有效的营销策略推广博物馆体验型旅游产品。如MarketingMuseum（2017）指出，博物馆应当利用社交媒体和数字技术加强与游客的互动，提升品牌知名度和影响力。国内学者张敏（2020）则提出，博物馆应当结合地方文化和旅游资源，开展跨界合作和联合营销，以扩大市场份额和吸引力。Intermsofmarketing,scholarshavediscussedhowtopromotemuseumexperientialtourismproductsthrougheffectivemarketingstrategies.AspointedoutbyMarketingMuseum(2017),museumsshouldutilizesocialmediaanddigitaltechnologytoenhanceinteractionwithtourists,enhancebrandawarenessandinfluence.DomesticscholarZhangMin(2020)proposedthatmuseumsshouldcombinelocalcultureandtourismresources,carryoutcross-bordercooperationandjointmarketingtoexpandmarketshareandattractiveness.博物馆体验型旅游产品作为一种新兴的旅游产品形态，具有广阔的市场前景和发展空间。然而，当前关于博物馆体验型旅游产品的研究还存在一些不足，如缺乏系统的理论框架、缺乏实证研究等。因此，本文将以成都武侯祠博物馆为例，深入探讨博物馆体验型旅游产品的开发策略和实践经验，以期为相关领域的研究和实践提供有益的参考和借鉴。Museumexperientialtourismproducts,asanemergingformoftourismproducts,havebroadmarketprospectsanddevelopmentspace.However,therearestillsomeshortcomingsinthecurrentresearchonexperientialtourismproductsinmuseums,suchasalackofsystematictheoreticalframeworkandempiricalresearch.Therefore,thisarticlewilltaketheChengduWuhouTempleMuseumasanexampletodeeplyexplorethedevelopmentstrategiesandpracticalexperienceofexperientialtourismproductsinmuseums,inordertoprovideusefulreferencesandguidanceforresearchandpracticeinrelatedfields.三、成都武侯祠博物馆概况OverviewofChengduWuhouTempleMuseum成都武侯祠博物馆，位于四川省成都市武侯区，是一座纪念三国时期蜀汉丞相诸葛亮的历史文化博物馆。自公元1672年（清康熙十一年）建立以来，武侯祠便以其深厚的历史文化底蕴和独特的建筑风格吸引着无数的游客和学者。博物馆占地面积较大，其中包括了武侯祠、惠陵、三义庙等历史遗迹，以及现代建设的陈列馆和游客服务区。TheChengduWuhouTempleMuseum,locatedinWuhouDistrict,ChengduCity,SichuanProvince,isahistoricalandculturalmuseumcommemoratingthePrimeMinisterofShuHan,ZhugeLiang,duringtheThreeKingdomsperiod.Sinceitsestablishmentin1672(the11thyearoftheKangxireignoftheQingDynasty),theWuhouTemplehasattractedcountlesstouristsandscholarswithitsprofoundhistoricalandculturalheritageanduniquearchitecturalstyle.Themuseumcoversalargearea,includinghistoricalrelicssuchasWuhouTemple,Huiling,andSanyiTemple,aswellasmodernexhibitionhallsandtouristserviceareas.武侯祠的主要建筑有大门、二门、刘备殿、过厅、诸葛亮殿五重，严格排列在从南到北的一条中轴线上。其中，刘备殿和诸葛亮殿是博物馆的核心区域，内部陈列着大量的文物和历史资料，如刘备和诸葛亮的雕像、古代兵器、三国时期的文献等。这些展品不仅反映了三国时期的历史风貌，也展示了诸葛亮的智慧和蜀汉文化的独特魅力。ThemainbuildingsofWuhouTempleincludeamaingate,twogates,LiuBeiHall,ahall,andZhugeLiangHall,strictlyarrangedonacentralaxisfromsouthtonorth.Amongthem,LiuBeiHallandZhugeLiangHallarethecoreareasofthemuseum,whichdisplayalargenumberofculturalrelicsandhistoricalmaterials,suchasstatuesofLiuBeiandZhugeLiang,ancientweapons,anddocumentsfromtheThreeKingdomsperiod.TheseexhibitsnotonlyreflectthehistoricalstyleoftheThreeKingdomsperiod,butalsoshowcasethewisdomofZhugeLiangandtheuniquecharmofShuHanculture.惠陵是蜀汉皇帝刘备的陵墓，位于武侯祠的西侧。陵墓建筑古朴典雅，环境清幽肃穆，是游客缅怀先帝刘备的重要场所。HuilingisthetombofEmperorLiuBeiofShuHan,locatedonthewestsideoftheWuhouTemple.Thetombarchitectureissimpleandelegant,withasereneandsolemnenvironment,makingitanimportantplacefortouriststopaytributetothelateemperorLiuBei.三义庙则是为纪念刘备、关羽、张飞三位桃园结义的英雄而建，体现了“义”的核心价值。TheSanyiTemplewasbuiltinmemoryofthethreeheroeswhoformedtheTaoyuanRebellion,LiuBei,GuanYu,andZhangFei,reflectingthecorevalueofrighteousness.除了历史遗迹，成都武侯祠博物馆还设有现代化的陈列馆和游客服务区。陈列馆通过多媒体技术和互动展示，让游客更加深入地了解三国历史和文化。游客服务区则提供导览、休息、购物等服务，为游客提供舒适便捷的参观体验。Inadditiontohistoricalrelics,theChengduWuhouTempleMuseumalsohasamodernexhibitionhallandtouristservicearea.TheexhibitionhallutilizesmultimediatechnologyandinteractivedisplaystoprovidevisitorswithadeeperunderstandingofthehistoryandcultureoftheThreeKingdoms.Thetouristserviceareaprovidesservicessuchasguidance,rest,andshopping,providingtouristswithacomfortableandconvenientvisitingexperience.成都武侯祠博物馆凭借其丰富的历史资源和独特的文化内涵，已经成为成都乃至全国的重要旅游目的地。它不仅吸引了大量的国内外游客，也成为了传承和弘扬三国文化的重要载体。TheChengduWuhouTempleMuseum,withitsrichhistoricalresourcesanduniqueculturalconnotations,hasbecomeanimportanttouristdestinationinChengduandeventhewholecountry.Itnotonlyattractsalargenumberofdomesticandforeigntourists,butalsobecomesanimportantcarrierforinheritingandpromotingthecultureoftheThreeKingdoms.四、成都武侯祠博物馆体验型旅游产品开发策略DevelopmentStrategyforExperientialTourismProductsofChengduWuhouTempleMuseum成都武侯祠博物馆作为一座承载着丰富历史文化内涵的博物馆，具有巨大的旅游开发潜力。为了开发出更具吸引力的体验型旅游产品，我们提出以下策略：TheChengduWuhouTempleMuseum,asamuseumcarryingrichhistoricalandculturalconnotations,hasenormouspotentialfortourismdevelopment.Inordertodevelopmoreattractiveexperientialtourismproducts,weproposethefollowingstrategies:增强互动体验：在展览设计中融入更多互动元素，如触摸屏、虚拟现实(VR)等现代科技手段，让游客能够更直观地感受历史文化的魅力。同时，设置互动游戏和问答环节，增强游客的参与感和体验感。Enhancinginteractiveexperience:Integratingmoreinteractiveelementsintoexhibitiondesign,suchastouchscreens,virtualreality(VR),andothermoderntechnologicalmeans,allowstouriststomoreintuitivelyexperiencethecharmofhistoricalandculturalheritage.Atthesametime,interactivegamesandQ&Asessionsaresetuptoenhancetheparticipationandexperienceoftourists.丰富文化内涵：深入挖掘武侯祠的历史文化资源，结合三国时期的故事和人物，推出具有故事性和情感共鸣的文化体验项目。如举办三国主题讲座、戏剧表演等，让游客在参与中感受文化的深厚底蕴。EnrichingCulturalConnotation:DeeplyexplorethehistoricalandculturalresourcesofWuhouTemple,combinethestoriesandcharactersoftheThreeKingdomsperiod,andlaunchculturalexperienceprojectswithstorytellingandemotionalresonance.SuchashostinglecturesandtheatricalperformancesonthethemeoftheThreeKingdoms,allowingtouriststoexperiencetheprofoundculturalheritagethroughparticipation.创新产品设计：结合武侯祠的特色和游客需求，设计一系列具有纪念意义和文化内涵的旅游纪念品，如定制文创产品、限量版纪念品等，以满足游客的收藏和馈赠需求。Innovativeproductdesign:CombiningthecharacteristicsofWuhouTempleandtheneedsoftourists,designaseriesoftourismsouvenirswithcommemorativesignificanceandculturalconnotations,suchascustomizedculturalandcreativeproducts,limitededitionsouvenirs,etc.,tomeetthecollectionandgiftneedsoftourists.优化服务体验：提升景区内的导览服务，包括增设导览标识、优化导览线路等，确保游客能够顺畅地游览和体验。同时，加强员工培训，提升服务质量和游客满意度。Optimizeserviceexperience:Enhancethetourguideserviceswithinthescenicarea,includingaddingtoursigns,optimizingtourroutes,etc.,toensurethattouristscantravelandexperiencesmoothly.Atthesametime,strengthenemployeetraining,improveservicequalityandtouristsatisfaction.整合资源推广：与周边景点和旅游机构合作，共同推出旅游套餐和优惠政策，吸引更多游客前来体验。利用社交媒体、旅游网站等渠道加强宣传推广，提高武侯祠博物馆的知名度和影响力。Integratedresourcepromotion:Cooperatewithsurroundingscenicspotsandtourisminstitutionstojointlylaunchtourismpackagesandpreferentialpolicies,attractingmoretouriststocomeandexperience.Strengthenpublicityandpromotionthroughsocialmedia,tourismwebsites,andotherchannelstoenhancethevisibilityandinfluenceoftheWuhouTempleMuseum.通过以上策略的实施，我们期待能够开发出更具吸引力和竞争力的体验型旅游产品，为游客提供更加丰富、多样的文化体验。Throughtheimplementationoftheabovestrategies,wehopetodevelopmoreattractiveandcompetitiveexperientialtourismproducts,providingtouristswithricherandmorediverseculturalexperiences.五、案例分析Caseanalysis成都武侯祠博物馆，作为一座融合历史、文化和艺术于一体的综合性博物馆，其独特的旅游产品开发策略，为游客提供了丰富的体验型旅游产品。本章节将以成都武侯祠博物馆为例，详细分析其体验型旅游产品的开发策略和实践效果。TheChengduWuhouTempleMuseum,asacomprehensivemuseumthatintegrateshistory,culture,andart,hasauniquetourismproductdevelopmentstrategythatprovidesvisitorswithrichexperientialtourismproducts.ThischapterwilltaketheChengduWuhouTempleMuseumasanexampletoanalyzeindetailthedevelopmentstrategiesandpracticaleffectsofitsexperientialtourismproducts.成都武侯祠博物馆在产品开发上，明确了以三国历史文化为主题，以体验式旅游为特色的发展方向。通过深入挖掘三国历史文化资源，结合现代科技手段，打造了一系列深受游客喜爱的体验型旅游产品。这些产品不仅涵盖了传统的参观游览项目，还包括了互动体验、文化讲座、主题活动等多元化内容。TheChengduWuhouTempleMuseumhasclearlydefinedadevelopmentdirectionwiththethemeofThreeKingdomshistoryandcultureandthecharacteristicofexperientialtourisminproductdevelopment.Throughin-depthexplorationofthehistoricalandculturalresourcesoftheThreeKingdoms,combinedwithmoderntechnologicalmeans,aseriesofexperientialtourismproductsthataredeeplylovedbytouristshavebeencreated.Theseproductsnotonlycovertraditionalsightseeingprojects,butalsoincludediversecontentsuchasinteractiveexperiences,culturallectures,andthemedactivities.在产品设计方面，成都武侯祠博物馆注重游客的参与感和沉浸感。例如，博物馆内设置了多个互动体验区，游客可以通过参与游戏、解谜等方式，深入了解三国历史和文化。博物馆还定期举办文化讲座和主题活动，邀请专家学者为游客解读三国历史，提供与专家学者交流的机会。Intermsofproductdesign,ChengduWuhouTempleMuseumemphasizesthesenseofparticipationandimmersionoftourists.Forexample,themuseumhassetupmultipleinteractiveexperienceareas,wherevisitorscandeepentheirunderstandingofthehistoryandcultureoftheThreeKingdomsbyparticipatingingames,solvingpuzzles,andothermeans.Themuseumalsoregularlyholdsculturallecturesandthemedactivities,invitingexpertsandscholarstointerpretthehistoryoftheThreeKingdomsfortouristsandprovidingopportunitiesforcommunicationwithexpertsandscholars.在实施方面，成都武侯祠博物馆充分利用现代科技手段，提升游客的参观体验。例如，博物馆引入了虚拟现实（VR）技术，让游客能够身临其境地感受三国时期的战争场景；同时，还推出了移动导览系统，方便游客随时了解展品信息和历史故事。Intermsofimplementation,ChengduWuhouTempleMuseumfullyutilizesmoderntechnologicalmeanstoenhancethevisitingexperienceoftourists.Forexample,themuseumhasintroducedvirtualreality(VR)technology,allowingvisitorstoexperiencethewarscenesoftheThreeKingdomsperiodfirsthand;Atthesametime,amobilenavigationsystemhasalsobeenlaunched,makingitconvenientfortouriststostayinformedaboutexhibitioninformationandhistoricalstoriesatanytime.为了不断优化体验型旅游产品，成都武侯祠博物馆建立了完善的效果评估机制。通过收集游客的反馈意见、分析游客的参观行为和满意度等数据，博物馆能够及时发现产品存在的问题和不足，从而进行有针对性的改进。博物馆还积极与其他成功案例进行对比分析，借鉴其成功经验，不断提升自身的产品开发水平。Inordertocontinuouslyoptimizeexperientialtourismproducts,ChengduWuhouTempleMuseumhasestablishedacomprehensiveeffectivenessevaluationmechanism.Bycollectingfeedbackfromtourists,analyzingtheirvisitingbehaviorandsatisfactiondata,museumscanpromptlyidentifyproblemsandshortcomingsintheirproducts,andmaketargetedimprovements.Themuseumactivelyconductscomparativeanalysiswithothersuccessfulcases,drawsontheirsuccessfulexperiences,andcontinuouslyimprovesitsproductdevelopmentlevel.成都武侯祠博物馆在体验型旅游产品的开发方面取得了显著成效。通过深入挖掘历史文化资源、创新产品设计、运用现代科技手段以及持续优化改进等方式，为游客提供了丰富多彩、互动性强的旅游产品。这些成功的实践经验对于其他博物馆开展体验型旅游产品开发具有重要的借鉴意义。TheChengduWuhouTempleMuseumhasachievedsignificantresultsinthedevelopmentofexperientialtourismproducts.Throughin-depthexplorationofhistoricalandculturalresources,innovativeproductdesign,theuseofmoderntechnologicalmeans,andcontinuousoptimizationandimprovement,weprovidetouristswitharichandinteractiverangeoftourismproducts.Thesesuccessfulpracticalexperienceshaveimportantreferencesignificanceforothermuseumstodevelopexperientialtourismproducts.六、实证研究Empiricalresearch本研究选取成都武侯祠博物馆作为实证研究对象，对其体验型旅游产品的开发进行深入探讨。武侯祠博物馆位于四川省成都市，是一座历史悠久、文化底蕴深厚的博物馆，也是全国重点文物保护单位。博物馆内收藏有大量的文物和历史资料，展示了三国时期蜀汉丞相诸葛亮的事迹和贡献，吸引了大量游客前来参观。ThisstudyselectstheChengduWuhouTempleMuseumastheempiricalresearchobjecttodeeplyexplorethedevelopmentofitsexperientialtourismproducts.TheWuhouTempleMuseumislocatedinChengdu,SichuanProvince.Itisamuseumwithalonghistoryandprofoundculturalheritage,andisalsoanationalkeyculturalrelicprotectionunit.Themuseumhousesalargecollectionofculturalrelicsandhistoricalmaterials,showcasingthedeedsandcontributionsofZhugeLiang,thePrimeMinisterofShuHanduringtheThreeKingdomsperiod,attractingalargenumberoftouriststovisit.目前，成都武侯祠博物馆已经开发出了一系列体验型旅游产品，如文物鉴赏、历史文化讲座、三国主题演出等。这些产品不仅丰富了游客的参观体验，也提高了博物馆的知名度和影响力。然而，在产品开发过程中，仍存在一些问题，如产品种类单缺乏创新、游客参与度不高等。Atpresent,theChengduWuhouTempleMuseumhasdevelopedaseriesofexperientialtourismproducts,suchasculturalrelicsappreciation,historicalandculturallectures,andThreeKingdomsthemedperformances.Theseproductsnotonlyenrichthevisitingexperienceoftourists,butalsoincreasethevisibilityandinfluenceofthemuseum.However,therearestillsomeproblemsintheproductdevelopmentprocess,suchasalackofinnovationintheproductvarietylistandlowtouristengagement.（1）丰富产品种类：在现有产品的基础上，增加更多具有地方特色和文化内涵的体验型旅游产品，如三国主题手工艺品制作、传统茶艺表演等。(1)Enrichingproductcategories:Onthebasisofexistingproducts,addmoreexperientialtourismproductswithlocalcharacteristicsandculturalconnotations,suchastheproductionofThreeKingdomsthemedhandicrafts,traditionalteaperformances,etc.（2）创新产品形式：通过引入现代科技手段，如虚拟现实、增强现实等，打造更具互动性和趣味性的旅游产品，提高游客的参与度。(2)Innovativeproductform:Byintroducingmoderntechnologicalmeanssuchasvirtualrealityandaugmentedreality,weaimtocreatemoreinteractiveandinterestingtourismproducts,therebyincreasingtouristengagement.（3）提升产品质量：加强对工作人员的培训和管理，提高服务水平和产品质量，为游客提供更加优质、专业的旅游体验。(3)Improveproductquality:Strengthentrainingandmanagementofstaff,improveservicelevelandproductquality,andprovidetouristswithahigherqualityandprofessionaltravelexperience.为了验证产品开发策略的有效性，本研究对实施后的成都武侯祠博物馆进行了评估。评估结果显示，经过策略调整后的博物馆旅游产品种类更加丰富、形式更加多样、质量也得到了显著提升。游客的满意度和参与度也有了明显的提高，进一步增强了博物馆的吸引力和影响力。Toverifytheeffectivenessoftheproductdevelopmentstrategy,thisstudyevaluatedtheChengduWuhouTempleMuseumafterimplementation.Theevaluationresultsshowthatafterstrategicadjustments,thetypesandformsofmuseumtourismproductshavebecomemorediverse,andthequalityhasalsobeensignificantlyimproved.Thesatisfactionandparticipationoftouristshavealsosignificantlyimproved,furtherenhancingtheattractionandinfluenceofthemuseum.通过对成都武侯祠博物馆体验型旅游产品的实证研究，本研究得出了一系列有益的结论和启示。未来，武侯祠博物馆应继续加强产品创新和服务质量提升，不断满足游客日益多样化的需求。还应加强与其他旅游景点的合作与交流，共同推动成都旅游业的发展。本研究也为其他博物馆在开发体验型旅游产品方面提供了有益的借鉴和参考。ThroughempiricalresearchonexperientialtourismproductsofChengduWuhouTempleMuseum,thisstudyhasdrawnaseriesofbeneficialconclusionsandinspirations.Inthefuture,theWuhouTempleMuseumshouldcontinuetostrengthenproductinnovationandimproveservicequality,continuouslymeetingtheincreasinglydiverseneedsoftourists.WeshouldalsostrengthencooperationandexchangeswithothertouristattractionstojointlypromotethedevelopmentofChengdu'stourismindustry.Thisstudyalsoprovidesusefulreferenceandguidanceforothermuseumsindevelopingexperientialtourismproducts.七、结论与建议Conclusionandrecommendations通过对成都武侯祠博物馆的体验型旅游产品开发进行深入研究，我们可以得出以下结论。体验型旅游产品作为一种新兴的旅游形式，已经受到了广大游客的欢迎和喜爱。成都武侯祠博物馆凭借其丰富的历史文化资源和独特的地理位置，为开发体验型旅游产品提供了得天独厚的条件。通过问卷调查和实地访谈的方式，我们发现游客对于体验型旅游产品有着较高的期望和需求，他们希望通过参与互动、体验历史、了解文化等方式，获得更加深入和丰富的旅游体验。在产品开发方面，成都武侯祠博物馆已经取得了一些积极的成果，如推出了“三国文化体验之旅”“历史剧场”等体验型旅游产品，这些产品不仅增加了游客的参与度和满意度，也提高了博物馆的知名度和影响力。Throughin-depthresearchonthedevelopmentofexperientialtourismproductsatChengduWuhouTempleMuseum,wecandrawthefollowingconclusions.Asanemergingformoftourism,experientialtourismproductshavebeenwelcomedandlovedbyalargen