商业计划书编制参考范文样本

商业计划书（编制参照）项目名称项目单位（盖章）地址电话传真电子邮件联系人中华人民共和国风险投资有限公司编制

保密承诺本商业筹划书内容涉及我司商业秘密，仅对有投资意向投资者公开。我司规定投资公司项目经理收到本商业筹划书时做出如下承诺：妥善保管本商业筹划书，未经我司批准，不得向第三方公开本商业筹划书涉及我司商业秘密。项目经理签字：接收日期：_______年____月____日

目录TOC\o"1-3"摘要 1第一某些公司概况 4第二某些公司管理层 6第三某些产品/服务 9第四某些行业及市场分析 12第五某些技术来源及前景 14第六某些产品制造 16第七某些营销方略 18第八某些公司管理 20第九某些竞争分析 22第十某些财务筹划 25第十一某些融资筹划 26第十二某些风险分析 27第十三某些战略分析 27第十四某些附件 27摘要内容重要涉及：公司概况；重要经营管理人、技术负责人简介；项目涉及产品或服务先进性、新颖性、独特性描述；市场分析；钞票流量、投资回报率等财务预测；融资筹划，投资后股东构成表等。第一某些公司概况公司名称________________________________________成立时间____________公司宗旨注册资本____________________________实际到位资本____________________其中钞票________________________无形资产占股份比例____________%注册地点_____________________________________________________________主营业务公司性质：国有公司、有限公司、股份有限公司、合伙公司、个人独资、外资公司等，并阐明其中华人民共和国有成分比例、私有成分比例和外资比例。公司沿革：阐明自公司成立以来主营业务、股权、注册资本等公司基本情形变动，并阐明这些变动因素。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________当前公司重要股东状况：公司我司独资、控股、参股公司以及非法人机构状况及比例：以图形方式表达，如。公司全资Ⅱ全资Ⅰ参股Ⅱ全资Ⅱ全资Ⅰ参股Ⅱ参股Ⅰ控股Ⅱ控股I公司当前职工状况：如：拥有员工________人，其中大专以上文化限度有________人，占员工总数________%，大学本科以上有_________人，占员工总数_________%，研究生学位（含中级职称）以上有_________，占员工总数_________%，博士学位（含高档职称）以上有_________人，占员工总数_________%；最佳列表阐明，如：公司经营财务历史：列表阐明（单位：万元）项目本年度前1年前2年前3年销售收入毛利润纯利润总资产总负债净资产有形净资产公司外部公共关系（战略支持、合伙伙伴等）：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二某些公司管理层董事会成员名单：序号职务姓名工作单位联系电话1董事长2副董事长3董事4董事5董事6董事7董事8董事9董事管理团队名单及简介：董事长姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内技术和管理经验和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内技术和管理经验和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术研发负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内技术水平、经验和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品生产负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内产品经验成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在本行业内营销经验和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________财务负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：着重描述在财务、金融、筹资、投资等方面背景、经验和业绩。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其她重要人员姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________重要经历和业绩：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持（涉及公司聘请中介机构及法律顾问、投资顾问、财务顾问简介）：律师事务所会计师事务所投资征询机构法律顾问（简介）投资顾问（简介）财务顾问（简介）第三某些产品/服务公司当前所有产品清单及合用领域，简要简介主导产品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品前期开发研究进展状况和现实物质基本，涉及：产品开发处在何种阶段_____________________________________________________________________产品/服务创新之处，在国内外领先限度（提供有关证明材料）_______________________________________________________________________________________________________________________开发和研究设备、条件__________________________________________________________________________________________________________________________产品市场优势、涉及：专利技术阐明专利技术类型_____________________________________________________________________________________________________________________________专利技术获得状况、保护范畴有关证明文献与国内外基地专利技术关系，与否成导致侵权行为产品上市周期_____________________________________________________________________产品自身影响力或依托单位品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________该产品与否申请过国家关于基金资助？有无最后验收、鉴定结论、评奖等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品/服务开发资源与条件状况，涉及：产品开发能力保障：资金_____________________________________开发队伍技术专家__________________________________________________________________________________________________________________________________________协作开发人员设备场地政府允许外协外委单位外部技术专家当前具备条件与目的差距融资到位后，对所需资源满足限度第四某些行业及市场分析行业状况（行业发展历史及趋势，哪些行业变化对产品利润、利润率影响较大，进入该行业技术壁垒、贸易壁垒、政策限制等，行业市场前景分析与预测）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额：列明资料来源。（万元）年份前5年前4年前3年前2年前1年销售收入销售增长率将来3~5年各年全行业销售收入预测：列明资料来源。（万元）年份第1年第2年第3年第4年第5年销售收入我司与行业内五个重要竞争对手比较：重要描述在重要销售市场中竞争对手。竞争对手市场份额竞争优势竞争劣势我司市场销售有无行业管制，公司产品进入市场难度分析_______________________________________________________________________________________________________________________________________________________________产品/服务市场分析，涉及：你有哪些类型顾客当前及将来（何时）有多少顾客顾客分布地方顾客接受产品/服务障碍顾客购买（使用）原则是什么第五某些技术来源及前景公司近年来重要研究技术领域和有关技术成果及获奖状况_______________________________________________________________________________________________________________________________________________________________________________________________________________公司参加制定产品或技术行业原则和质量检测原则状况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融资项目研发流程图：产品开发所采用共性技术、专有技术有关名称，标明其中核心技术_______________________________________________________________________________________________________________________________________________________________________________________________________________风险项目技术团队简介请阐明，此后为保证产品质量、产品升级换代和保持技术先进水平，公司开发方向、开发重点和正在开发技术和产品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有技术开发资源以及技术储备状况_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司谋求技术开发依托（如大学、研究所等）状况，合伙方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将采用如何勉励机制和办法，保持核心技术人员和技术队伍稳定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年在研发资金投入和人员投入筹划（万元）年份第1年第2年第3年第4年第5年资金投入人员（个）第六某些产品制造详细画出生产流程图，以及从原材料到中试、到规模生产阶段工作流程和业务内容：产品生产制造方式（公司自建厂生产产品，还是委托生产，或其他方式，请阐明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建厂状况下，购买厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运送、通讯与否以便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________既有生产设备状况（专用设备还是通用设备，先进限度如何，价值是多少，与否投保，最大生产能力是多少，能否满足公司产品销售增长规定？）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明，如果设备操作需要特殊技能员工，如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证重要原材料、元器件、配件以及核心零部件等生产必要品进货渠道稳定性、可靠性、质量及进货周期，列出3家重要供应商名单及联系电话。_______________________________________________________________________________________________________________________________________________________________________________________________________________重要供应商1__________________________________________________________重要供应商2__________________________________________________________重要供应商3__________________________________________________________正常生产状态下，成品率、返修率、废品率控制在如何范畴内，描述生产过程中产品质量保证体系、以及核心质量检测设备________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品成本和生产成本如何控制，有如何详细办法___________________________________________________________________________________________________________________________________________________________________产品批量销售价格制定，产品毛利润率是多少？纯利润率是多少？______________________________________________________________________________第七某些营销方略请简介你公司所针对市场，你们有何竞争优势产品销售成本构成及销售价格制定根据_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你筹划采用什么方略使顾客使用、购买你产品如果产品已经在市场上形成了竞争优势，请阐明与哪些因素关于（如成本相似但销售价格低、成本低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品，等等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立销售网络、销售渠道、设立代理商、分销商方面方略与实行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销、销售价格、建立销售队伍方面方略与实行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后服务方面方略与实行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍采用什么样勉励机制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八某些公司管理请用图表表达公司组织构造公司经营决策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________员工薪酬、福利及勉励制度，与否考虑员工持股及高管人员期权__________________________________________________________________________________________________________________________________________公司与否为每位员工购买保险，请阐明保险险种_________________________________________________________________________________________________公司与否与每个雇员订立劳动用工合同___________________________________公司与否与有关员工订立公司技术秘密和商业秘密保密合同_______________公司与否与掌握公司核心技术及其他重要信息人员订立竞业禁止合同，若有，请阐明合同重要内容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明，公司对知识产权、技术秘密和商业秘密保护办法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与否通过国内外管理体系认证？第九某些竞争分析国内重要竞争对手状况分析，举例五家公司（请用文献支持）：同类公司名称、地区分布_______________________________________________________________________________________________________________________________________________________________________________________________________________当前开发同类功能产品所处研发阶段_______________________________________________________________________________________________________________________________________________________________________________________________________________产品在市场上销售规模、销售价格等状况__________________________________________________________________________________________________________________________________________将来也许对本项目产品威胁分析_______________________________________________________________________________________________________________________________________________________________________________________________________________列举五家国外重要竞争对手产品开发状况或销售状况，与其相比贵公司优势或劣势（要以文献支持），涉及专利权、技术创新性、工艺水平及领先限度_______________________________________________________________________________________________________________________________________________________________________________________________________________产品价格及生产成本_______________________________________________________________________________________________________________________________________________________________________________________________________________财务指标_______________________________________________________________________________________________________________________________________________________________________________________________________________规模大小及营业额_______________________________________________________________________________________________________________________________________________________________________________________________________________市场促销方略__________________________________________________________________________________________________________________________________________第十某些财务筹划请提供：将来3~5年项目盈亏平衡表将来3~5年项目资产负债表将来3~5年项目损益表将来3~5年项目钞票流量表将来3~5年项目销售筹划表将来3~5年项目产品成本表（第一年每月计算钞票流量，共12个月，次年每季度计算钞票流量，共四个季度，第三、四、五年每年计算钞票流量，共三年）产品形成规模销售时，毛利润率为____________%，纯利润率为____________%，并阐明预测根据。预测将来3-5年年均资产回所率%。第十一某些融资筹划融资额其中，投资额________________，借贷额___________________如果有对外借贷，抵押或担保办法是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________请阐明投入资金用途和使用筹划_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________但愿让投资方参股我司或与投资方成立新公司，请阐明因素______________________________________________________________________________________________________________________________________________________________________________________________________________________________拟向投资方出让多少权益