Italy-意大利介绍-意大利商务文化-BUSINESS-CULTURE

LAIJINGJUNBUSINESSCULTURE

ITALYGeneralInformationHistoryEconomyBusinessCultureGeneralInformationLocatedinsouthofEuropeHousingtwoothercountries—Vatican&SanMarinoCapital:Romecalled‘TheEternalCityPopulation:60,626,442Ethnicgroups:Europe(54%),Africa(22%),Asia(16%),theAmericas(8%)andOceania(0.06%)Religion:Christianity(91.6%)None(5.8%)Islam(1.9%)other(0.7%)

Italianbrandsareassociatedwithluxury.ThetopthreeglobalItalianbrandsareFerrari,GucciandPradaHistoryTheRomanEmpire(5thCenturyBCto5thCenturyAD)ItaliancityofRomeconqueredPeninsularItalyanddominatetheMediterraneanandWesternEuropeTheMiddleAges(6thto14thCentury)MiddleAgesbeginswithaseriesofinvasions.Result:NorthernItalybecameagroupofindependentkingdomsTheRenaissance(14thto16thCentury)ForeignRule(1559to1814)FranceinvadednorthernItaly,SpainandGermanyattackedRomeUnification(1814to1861)Unificationmovementbeganin1815withagrowingresentmenttowardsthepeninsula'sdominationbyAustria.PresentDayItalyEconomyGDP:$2.013trillionGDPpercapita(PPP):

IT:$30,100USA:$49,800Finland:$36,500Importantindustries:Energyandnaturalresources,Agriculture,Transport,FashionBefamousforRobertobaggio

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FashionFootballplayersBuildingCateCarReligionLOOKATTHEPICTUREColosseumLeaningTowerofPisaGreetingsShakehandsindividuallywitheveryoneinagroupIntroduceyourselftoolderpeopleandwomenfirstBuongiorno:goodmorningBuonaseragood:afternoon/eveningGreetpeoplewithawarmembraceUseSignor(e)(Mr.)orSignora(Mrs.)plusthesurname,UselastnamesandappropriatetitlesuntilspecificallyinvitedbyothersCheekkissingisreservedforgreetingpeopleyouknowwellandislesscommonamongmen.TheArtofConversationInterruptionalwayshappensintheconversation.ItisacommontraitoftheItaliancommunicationstyle.Italiancultureisapopularthemeofconversation.Italiansareopen,curiousandtolerantofothers’uniquenessandmanners,latenessandsinceremistakes,butdislikearroganceandrudeness.BusinessDressMEN:expensive,sophisticatedtieswell-cutdarksuitsdonotwearshort-sleevedshirtstoworkwearaccessoriessuchascufflinks,tieclips,andstylishwatchesWOMEN:Colours:darker,subduedshadesWearmakeupandjewelleryWearstockingsinthesummerTIPS:Dressingwellisapriority.Yourclothingwillbeperceivedasareflectionofyoursocialstandingandrelativesuccess,aswellasyourcompetenceasabusinessperson.GiftsAppreciatedGifts:Famous-brandandsmallgiftsTocolleague:finepens,smallelectronicsetc.(withareputablenamebrand)Beinvitedtoahome:gift-wrappedchocolatesorflowers,agoodwineorspiritfromhome

DonotgiveabusinessgiftuntilyoureceiveonefirstGiftstoAvoid:Giftsshowcasingyourcompany'slogoBroochesandhandkerchiefs--theseitemsareassociatedwithfuneralsGiftswrappedinblackorpurplepaper--traditionally,thesearethecoloursofmourningKnivesoranyothertypeofsharpobjectBusinessMealFormalItalianmealsusuallyfollowthisorder:antipasto(appetizers,suchasprosciuttoorpatesandfruit)souppastamaindishsaladcheesedessertfruitespressoandafter-dinnerdrinksBusinessMealArrivelate--Alwaysarriveafewminutesaftertheappointedtime–neverbeforePickupyourcutlerywhenthemostimportantpersonintheroomstartseatingHostswillsitinthemiddleofthelongersidesofthetableWristsshouldbeonthetable,butneveryourelbows.Anddon’tcrossyourhandsWinewillonlybebroughtoutwiththefoodNapkinsshouldbeplacedonyourlaponlyafterthefoodhasbeenbroughttothetableForrestaurantsandtaxis,atipof10%willbesufficientBusinessMeetingsItaliansarerelationship-oriented.Theyusuallyprefertoestablishdirectrelationships,evensuperficially,before“gettingdown”tobusiness.Punctualityisnotapriority.BepreparedtowaitawhilebeforeyourItaliancounterpartappearsorletsyouintotheoffice.However,youareexpectedtobeontime.Thedecision-makingprocessmightbeslow.Businessmightbeconductedoveralonglunch,whichcanlastuptothreehours.Itisbesttoschedulemeetingsbetween10and11a.m.orafter3p.m.AvoidschedulingameetinginAugust,asnationalholidaysleavemanycompaniesshort-staffed.BodyLanguageEyecontactshouldbedirect.ThisisthewayItaliansshowtheirinterest.Italiantendtostandmuchclosertoyouthanyouexpect.Chewinggum,leaningandslouchingareunacceptableinpublicItaliansareknownforusingthemostbodylanguageofallEuropeannations.HOFSTEDES5D-MODELPDI(50):PowerholdershavemorebenefitsIDV(76):”me“centered,happinessis