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./BC题第辑高级Test1READING 1hourPARTONEQuestions1-8•Lokatthestatmentsbelowandatthefvesummariesofarticlsabotstrategicchangefromajournalontheppoitepage.•hihaticle<A,B,C,DorE>deseachtatement<1-8>referto?•Forachstatemnt<1-8>,markoneletter<A,B,C,DorE>nyourAnswerShet.•Youwillneedtousesomeoftheelettersmrethannce.•Thereisanexampleatthebeginning<0>.1ltproposssomeviewsonmanagementthattheeditorseelmightbeconsideredcontroverialbyreaders.2lteplainswhothecommunicatorsofinitiativeswithinacompanyshouldbe.3Itmakesreferencetothefactthatsomepeoplemaytrytohinderinnovations.4Itconsiderstheneedtostremlinecmmercialactivitiesinodertohaveaclearerfocus.5Itciticissthecntrlofplicymakingbycertainkeypersonnel.6ltquestinsthevalidityofcertainacceptedmanagemnttrainingapproache.7ltinludspratial,realworldexamplesoftheidasbeingptforward.8lttressesthatitisitaltoexcldeobsleteviewswhndrawingupcompanypolicy.AThoseseringnindustytodayhaetwoopios:heyansurrenderhefutureorevolutionarycopaniesortheycanrvoutonisetheaytheircopaniescratesrateg.InRevoltionadtatgy,GaryHeathagueshatanyappoahhatdoesnotchllngethestatusquoisnotastrtegyatll.Inooanycopanies,hestregy—planningproesssonopolisdbysenioranager,andwhatpassesforstrategyisserilenduninspiring.ocreatetrulyrevoltionarystratgies,astratgy—akingprocessustbedeandigandinlusve;itustrditelfoftired,outdatedperpectivesanduncoverthervolutinaryidasthtarelingdeepinnoganistion..沪江沪江BEC:.hjenglishcom/bec/BCopaniesotenattepttoipleentaajorchngeinstrateg.Deterinedangersgoforthwthheplns,andthyexpectntusiasmandcomitentfomtheirubordinates.utinstea,eployeesdrageirfetandfgureoutwastounderinetheproess.Thechangeefortgetsboggddown,ndresltsfallsort.InWhyReisthange?Pultrongxpainshowcororaeleaersanovercoeeployees’oncensbouthagebyrviingheutualobigationsandcoitents,bothsatdandiplied,thtxistbetweenhe.Theuthorpresentstwocasestudesofhisidasintion.CBusnessunitsoftenakehageofforulatingstatgyntodaysenvirnent,btheycaneasilygetostinathicketofweeds—ooanycustoers,productsandserices.IntraegicBusinessUnitRenewal,JhnWiteprovidesaethodforbusinssunitsopunethirgardensandregainpersctve.Hisstatgy-renewalprocesseasanagershroughheundegrowhofabusnessuntscoplexityndcopelshemtoakwhtheralloftheuntscusoers,productsndsrvicesaretruystrategcalyiportan,sgnifcantndprofiabe.Unitshatdonoteetthesecriteriaustcutbaktollowagreateronentrtiononcutivaingheirostworthyprojcts.DWhihaefirst,HaryJ.MindenbegwondersinMusngs0nManageenttrategy:ourisguideddeasofwhatakesagoodmangerndagoodoganistion,orthepograesthtclaimtocreatehe?AprofessorofanageenthiselfatMcGillUniversityinCanaaandatISEDinFance,Mindnbegakesonanageentfads,anageenteducationandtheorshpofanageentgurus—andoferssoeprovoctiveltrnatives.EThenexttieyouareplnningaajorchngeefor,fogethehgeeeting,hepechesrelayedbystellie,hevideosandpecialpublications..K.ndSandraParkinaguehatChangigFonlineEmpoyeesrquirsgivigupheiageofthecharisaticxeutverousngthetoops.Fontlneeployeesayacceptchange,butheywontacepteptywordsdeiverdipersonll.Ifounedtocnveyaajorstratgicchange,reeberthtfontlnesupervisors—notsnioranagers—arethepeoplewomeployeestrusttheost.PARTTWOQuestions9-14•Radthistexttakenfromanarticleaboutfuturedevelpmntsinadvertising.•Choosethebestsentencefromtheppoitepagetoilleahofthegaps.•Forachgap<9-14>,markoneletter<A-H>onyourAnwerSheet.•Donotmarkanylettermorethanonce.•Thereisanexampleatthebeginning0>.FutureDevelopmentsanAdvertisingTheeploionofnewmedia,angingfrmtheinternettodigitalteleisin,meansthatpeopleworkinginadvetiingwillhavetodevisemorecunningwaystocaththe.Example:0 A B C D E F G H.Anthecontary,thereisamostcertaintoeanincreaseineveryormofadvetiinginfutureyears.BIncrasingIy,thywilleistnotsimplytosellgoos,butalotoentetainpeopleandtomakesurethatthyenjoytheirtimetere...COriginalityofthinknghasalwaysbeeninnortsupply.DThereis,consequntly,littlehpeofthmsurvivingformorethananther20years.EThisfagmentatinhasaleadyshowntheneedforamoresophisticatedunderstandingofhereandhowtoreachpeopleinthemosteffectiveway.FIntead,theywillhaetohangethewhlewaytheylookatcommniationandstatthinkingaboutidaswhicharentspcifictoonedisipline.Glthasmadepossibeasitationinwhichcutomerscantelladvertserswhattheythink,andtheadvertserscanspplyinfomatin.HNolongerwillallmembersbewatchingthesameprogramme:omewillbewatchingdifferntchannelsonthirownTVs,surfingthenetordoingbothatthesametime..PARTTHREEQuestions15-20•RadthefollowingatileaboutGrasmere,asmallBitishcmpanythatmanufaturessteelcomponents,andthequstinsontheoppoitepage./bec/•Foreachquestion15-20>,markoneletter<A,B,CorD>nyournswerShet./bec/.EC:.hjenglishcomlnatoughliateforUKanufacturer,MalcolmDkethinksheashtonawyforscompayGraere,tosuccd:y bcoming a espokeanufacturerTisinvolesworking vey closy whcustomerstoroduceprcisywhattheyat.Asaresut,Grasere has becoEC:.hjenglishcomcustomers,wichaebasd
longwyfromthosepenis,soeoftheoiginalachiystandsintercepionaea,asaementoofthecompay'sros.Onyinthelatyearhastecompayrlocatedfromtecrapedandgryworkhopitovedtoin9l0,toaoeodernandopen—planbuiligontheoutskitsofBirmingh,anopeationhatinvolvedaajorlogisicalexerisetooe
Grasere'sbusinesshasspradorewidelyooterpartsofEuropeinthepastfewyars,thoughnotbecauseofaydelieraestateytopushupexports.AsDrkepoitsou,facompaysuchashisiskeentoyokeitselftosuccessfulcompaiesthattinkstategical,inevtaythiswileanoreoverseassalestorlaiveyfa-flungdivisionsofthesebusiesses,toeettheirwn.15WhatdowelarnaboutGrasmereinthefrstparagraph?Altcncentratesonworkinginaparticularsector.Blthelpscustomerstoformuatethirownreqirements.Cltmakesarangeofproductsforasmallnumberofapplicatins.Dltdesignsprodutsthenlooksforsuitablecustmersforthem.16WhatliksGramerenowwithwhenitwasfoundd?AThecmpanyhasalwaysoperatedinthesamepremises.BSomeoftheoiginalmachinesarestillusedformanufacturing.CThepresentrangeofprodutsincludesheoriginallines.DThecmpanyhasalwayshadthesameattitudetoquality.17Grasmee'swokforcehasfallenbecauseAprodctiityhasimprovd.Bitisdifficulttorecruitskilledstaff.Cnwmachineyhasbeenintrduced.Dsmestaffchosetolavethecompany.18WhatdesMalclmDrakeayaboutthecompany'sreationhipwithitscustomer?AGasmereworksneqaltermswithitscustomers.BGraserehasabetterrlatinshipwithsomecustmersthanothers.CGraserecanleanagreatdalfrmitscustomers.DGasmereisexectedbysmecustmerstoprovdetoomuchinformaton.19Thecompany'sexportsarerisigbeauseAitisfollowingatrategyofprmotingitsproductsaboad.Bthereisagrowingdemandaroadforthetypesofpoductsitmakes.CoversassectionsofitslintcompaniesarebuyingfromGrasere.Ditisgainingaccesstotheoerseasclientsofitsowncustmers.20ItispartofGrasmee'spliytoensurethatAeveycustomerisallocatedtoaspecificsalesperson.Bmanyofitsngineersdealdirectlywithcustomers.Ceachactivityiscrriedotbydedicatedstaff.Dithasadpatmntwhichdesignsnewproducts.PARTFOURQuestions21-30•Radthearticlebelwofferingadvicetojob—seekers.•ChoosethecorrectwordtoilleachgapfomA,B,CorDontheoppoitepage.•Foreachquestion21-30>,markoneletter<A,B,CorD>nyournswerShet.•Thereisanexampleatthebeginning0>..Eachtimeyoutryforamore<0>position,theselectionprocessgets<21>,.Yourabilities,personalitytraits,yourlifetyle,valuesandaspiratinswillallbevigorouly<22>byyourprospetivecolleaguesandalsoyourbosses.Doyouknowhowto23>yourselfwhenyouareunderthemicroscpe?lfyouareto<24>,yourambitions,nowisthetmetolearnhowtodo25>..,toyourselfandprpaeforformalselectionrocesses.Learnabotthevariosmethodsyoucanemploytoindyourwayintoadifferentinstituton,gainamoresophisticated<26>ofhowheadhuntersworkandleantopositionyourselfsothatyoucanbefoundasily.Taking<27>ofanyitationtomaximiseyourvisibilityisveryuseful.Evenwhnyouarenotofferedapaticlarjobforwhichyouhavebeencnsidered,doleaveanimpressionwhichwillremaininthemindoftheheadhunterhouldothrpossibilities<28>.You<29>ittoyourselftodothebestyoucan.Makesureyouperforminsuchawaythatyouanbeatifiedthattedeciionabotyouhasbeenmdewiththe<30>amontofup-todateandaccurateinformatinabotyourcapabilities.Doyouknowwhatthyareaddoyouhavesomestoriespreparedwhichwillillustatethmwll?Examle:Aresponible Bauhortaive Cabe Domanding0A B C D.21Astro21AstrogerBtougherCsharperDfirmer22AconemplatedBreflectedCregrdedDscrutinied23AtreatBdealCcpeDhndle24ArealiseBsuccedCobtainDcapture25ArightBvirtueCjusticeDainess26AintelligenceBinfomatinCunerstanding Dcmprh27AbenfitBadantageCprofitDgain28AariseBopenCenterDarrive29AdeserveBrquireCmertDowe30AbiggstBfulletCgreatestDwidestPARTFIVEQuestions31—40•Radthearticlebelwaboutcmpterpinters.•Foreachquestion<1-40>,writeonewordinCAPITALETTESonyourAnswrShet.•Thereisanexampleatthebeginning0>..Examle:0 B E..PrintingataPriceMostcopaniesnowrealisethatheocalledpaperessofice’isclearlyniluion—andpobblyalwaswill<0>Digitaltehnologyhasrevoutioniedwokingpracticesndethodsofcounicaton,butithascreatedadditionalediarather<31>epacngxisingone.herefore,papersheretostayandheprintercanbeureofkeepig<2>plcealongidethecopute,faxndteeponeasabaicitemofoffieequipent,fundaentaltothelifeofostcopanie.Howeve,ikeanyotherbascites,theprintersoftenseen<33>peripherl,andnsufiientatentionisgiventoitsselecton.Itisworthreemberinghatheequipentthatyuttchtoyourcoputerisustsiportantsthecopuerstechniclspeciictionouwiloonfndhat<34>youareuingaprinterthtjasandsudgesyurork,orakesgetingnaesandddresssontoenveopesseemanipossibetas,hen<35>upersonicpedofyouricroprcessorwllbenogretadvatage.Pintingechnologyhasdevelopdrapdlyoverhe<6>fewyears,andteessettoontinueo<7>o.Fndnghebestprinterforyurpatiularnedsdeensonanyfactors,notleat<38>hihiscot.etevenbefoeostoparisonscoe<39>conideaton,hequestonsofbrand,olou,voue,spedndqulityofoutputallnedcareulhought.hebestottois‘trybeforeyoubuy.Thatwa,yuwillgetthebestprinerforyourcopan,andtwilbe<40>hebestposiblepice..PARTSlXQuestions41-52•Radthetextbelwaboutasmallbuinesswhichmakesandsellsclothesandotheritmsforweddigs.•Inmostofthelines<41-52>theeisoneextraword.Iteitherisgrammaticalyincorretordoesnotfitinwithtesenseofthetext.Somelines,however,arecorrect.•Ifalineiscorrect,witeCORRECTonyourAnswerShet..•Ifthereisanetrawordintheline,writetheextrawordinCAPlTAlETTESonyourAnwerSheet.•Theexerisebginswithtwoexamples<0and00>..Examles: 0T H R OV G H.00 C O R R E C T0 Lastyea,Jennyelwnspentseverlonthsthoughponderinghowoxpandhersix-yea-00 oldbusiness,JSCouure.Morehanaltofherannualurnoverwstiedupintockto41 sowoprospctivebides,herrtailou|etcu-workshopwassituateddownabackstreet42 natinyown,anddvrtisingwasnotboostingsalsup.Onewaytoexpndwuldhave43 beentodoorewholesaling,butthsseeedinapproprateforhercustoiseddesgnervce.44 heaginsfomwholesalers,andhoightalsobeslowayers,werenotatractve.Far45 beterwulditbetooenaseondrtailsopwthuchhigheraginsandetter46 cahflo,thanksinparttopayentbycustoersofa30%depoit.Unlesstheewere47 woriesboutthesignngafive—yarleaeonaotherretilhop,andeasngandthen48 anagingaecondsie,aswlldoneasopingwththeextraorkoad.Howeve,withthe49 spportofherloyalfur—strongorkforce,Jennytookonahance,andbuinessgrowh50 provednottobetoouchstressful.ithinayea,turnoverhasorethanoubld,andnet51 proitiproveddraaticall.hereislittleifnythingosggestththisucss52 isnottocontinu,andtheessageoesfromJSCoutureislear:sallbusnesseshouldhinkbg.WRITING1hor10minutesPARTONEQuestion1.•ThebarhatbelwshowstheorecastsofunitsalesbyTollerElectricalLtdorthefourquartersofnxtyarineachofitsthreemainpoductarea.•Usingtheinformatinfromthebarchart,writeashortreportdescribingandcomparingthealesfrecastsforthethreeproductareasfornextyar.•Wite12-140words.TollerElectricalLtdSalesforecastsfornextyearPARTTWOWriteananswertooneofthequestions2-4inthispart.Writeyouranswerin200-250words.Question2•Thenumberofstaffusingtheompanycantenatmaltimeshasbeenfallig,andtheManagingirectorhasaskedyoutofindoutwhythisisthecase.•WiteareportfortheManagingDirector.•eplaininghowyoufoundouttheopinionsofthestaff•smmarisingthereasonsstaffgaveforntusingthecanteen•sggetingpossiblewaysofencouragingstafftousethecanteen.Question3•Thecmpanyyouwrkforisinestigatingthepossibiltyofpeninganewbranchaboad.Yourlinemanagerhasaskdyoutocontactabusinessadvisoyserviceinthecountrythecmpanyiscnsidering.•Witealettertothebusinessadisoryserice•brielyintrducingyourcompany•eplainingyourcompany'splans•otliningthepintsyouwouldlikeadviceabout•sggetingameetngwithyourcompany.Question4•Anumberofyoursetinwantspermissiontotakeacoursewhichwillmeanhe/shewillbeabsntfomworkforalongperiodoftime.Writeaproposaltoyourlinemanagerrecommndingthatthepersnbeallowdtotakethecourse.•Witethepropoalforyourlinemanager,incldingthefollwinginformation•abiefdescriptionofthecourecontnts•whythispaticlarpersonhouldbeallowedtoclohecourse•howthecoursewillbeofbnefittothecmpany•howanyprblmscausedbyheemplyee'sabsencewillbeovecome.LISTENING Approximately40minutes<including10minutes’transfertime>PARTONEQuestions1-12•YouwillhearJackLster,founderofHindeIntrumntsCorpoation,atelescpemanuacture,giingatalkabotthedevelopmentofhiscompany..•Asyouliten,forquestions1-12,completethenotesuinguptotreewordsranmber.•Ateryouhavelitendonce,rplaytherecoding.1Hindenstrents’reinCaliforna.2Hindenstrentsfacedheriskofn99.Foudingthecompay3JackesterworkedorACas.4Atfirst,I-indelnstruens`telecopeswereavilablethrough5heofHindeInstuents`telesopsadethempopularwthaateurastonoersThepoblemyears6InFebruaryl99I,HindeIntruentsfaddeandsforrepayentofits.7AtexsoldHinde|nstruents’entireoftelescopesanditsiabitiesfor$1000.Pogessbigmade8tookonlytoclearHindelntruents’debts.9Hindenstrentstaksoaboutisproduts.10heajorstrengthofHindeInstuents’isitsadancedtelecopes.1IHindeInstuentsaistousetstoexpndinonewarket.12HNTNetorksbuysfromHindeInstruents.PARTTWOQuestions13-22•YouwillhearfivedifferentpeopetalkingabouttheMasterofBusinessAdministationcourses<MBA>whichtheyhaetaken.•Forachextrat,therearetwotasks.Foraskne,dcidewhyeachpersndecidedtotakethatparticlarcorsefromthelistA-H.orTakTwo,decidewhatthemainbenefitofthecourehasbeenforeachpeakerfromthelitA-H.•Ateryouhavelitendonce,rplaytherecoding..TaskOne-Reasonforchoosingthatparticularcourse•Forquestions13-7,matchthextratswiththereasosgivnbythespeaker,litedA-H.•Forachextrat,deidentheapprpriateeason.•Witeneletter<A—H>nexttothenumberoftheextract.13 Aexcellentcoverageofdevelopmentsinbusinesslw14 Bgoodonprjectmanagement15 Cpersonalisedattention16 Dstrongfocusonmaketing17 Egoodreputationoftheteahingstaff18 FconvenientlocaionoftheinstitutionGgoodcoverageofe-commrceHinlusinofcoursesonfianialmanagmentTaskTwo-Mainbenefitofthecourseforthespeaker•Forquestions18-22,matchtheextratswiththemainbenefitforhespaker,litedA-H.•Forachextrat,chosethemainbenefiteachspeakerdescribes.•Witeneletter<A-H>nexttothenumberoftheextract.18AIhavebroadenedmyundertandingofmontayissues.19BhatIlearntisusefulinmycrrentworkinhuman-resourcemanagemnt.20CIammuhmorecmfortablewokingaspartofateam.21DIhavecangedmyattitudetoseniormanagement.22EOtherpatiipantsgavemeabetterunderstandingofhowcutomersfel.23FIhaveabetterunderstandingofmywnlimitations.24GMytimemanagemnthasimproved.25HWorkIddonthecursewassefulwhenIapplidforthejobInowhave.PARTTHREEQuestions23-30•YouwillhearaBusiessStdiestutorandastudnt,artin,discssingRalcna,aUK-basedsoft—drinkscompany.•Forachquestion<23-30>,markoneltter<A,BorC>forthecorrectanswer.•Ateryouhavelitendonce,rplaytherecoding.23WhydidRalconadcidetoexpandtheirproductrange?.ADmandforthircoreproductwasfallng.BTheircompetitorswereincreasingtheirmakethare.CTheywantedtouildonthesuccessoftheircorepoduct.24Ralcona'sseniormanagementhoughtthatthenewproductrangeshouldbeAlimitedtotheEuropeanmaket.Bintroucedinplanndstage.Csldnderadifferentbrandname.25WhatwasRalcona'sstrategywithregardtotheirnewproducts?AtopicethematahigherlevelthantheirexistingprductsBtocopytheircmpetitors'sccessfulprductsCtotaretthemattheyoungerendofthearkt26HowdidRalcnainddeignersforthepackagingofthenewproducts?AThyheadhuntedpersonnelromtheiromptitors.BTheyrecruitednewlyqualifiedyoungdsigners.CTheysubcontracedthedeigntoaspeialistagency.27Whatuforeseenpoblmdlayedtheintroductionofhenwrange?ARalcona'smarketngdepartentwasnderstaffed.BRalcna'scompetitorsintroducedanewmaketingcampaign.CCommunicationithRalcona'sretailotletswaspor.28Ralcona'sexecutivesweresurprisedtofidthatthenewprductswereAboughtbyawiderrangeofpeoplethanexpected.Busednmorewaysthananticipated.CmorepopularthnRalcona’scoreproduct.29HowdidthesuccesofthenewproductrangeaffectRalcna?AThemarketingdpatmntwasrestrucured.BEmployeeswererewadedforbeingmoreinnovative.CThecmpanydevlopdcloserlinkswithitsretailoutlets.30AccodingtoMartin,whatcantherbusinesseslearnromstudyingRalcona'ssuccess?Athatompaniesmusttakeiskstobatthircompetitors.BhatproductscanbemarketdindifferentwaystodifferentgoupsCthatngingmarketresearhisessntialtoeffectvesellingounowhavetenmintestotransferyouranserstoyourAserSheet.SPEAKING 16minutesPARTONElnthispart,theinterlcutoraksquestionsoeachofthecandidatsinturn.Youhavetogiveinforationabotyourselfandexpressersonalopinions..PARTTWOInthispatofthetest,youareasedtogiveashorttalknabusinesstopic.Youhavetohooseoneofthetopicsfomthethrebelowandthentalkoraboutneminute.Yuhaveneminutetoprepareyouridas.AMarketing:theimportanceofadvertisinglogansinpromotingabrandorprodutBinformationmanagement:theimportanceofkeepingstaffinformdaboutcompanypoliiesandplansCPurchasing:howtoachieveandmaintainoodrelationswithallsuppliersPARTTHREEInthispartofthetest,youaregivnadiscusiontopic.Youhave30secondstolookatthetakprmpt,anexampleofwhihisbelow,andthenaboutthreeminutestodiscussthetopicwithyourpartner.Aftertha,theeaminerwillaskyoumorequestionsrelatedtothetopic.FortwocadidatesProjectAbroadYourcompanyisproposingtoendateamofstaffabradforsixmonthstosetupanfliceandtrainlocalmployees.Youhavebeenaskdtomakesomeecommndationsfortheproject.Discussanddecidetogether:•howtoselectappropriatestafftomanagetheproject•whatpreparationandadvicethestaffwouldneedbeforeleaving.沪江BEC:沪江BEC:.hjenglishcom/bec/ProjectAbroadYourcompanyisproposingtosndatamfstaffabradforixmonthstosetupanofficeandtranloalmployees.Youhavebeenaskdtomakesomeecommndationsfortheproject.Discussanddeidetogether:•howtoselectappropriatestafftomanagetheproject•whatpreparationandadvicethestaffwouldneedbeforeleaving•howtomaintaineffectivecomuniationsbetweenthenewofficeandthecmpanyhadquaters..Follow-onquestions•hatadvantageswuldtherebeinworkingabroadfrashotperidoftime?•hatkindsofprblmscouldstaffenconterworkingabroad?<Why>•Hwcanpeoplegetinformationwhiletheyarewokingabrad?•hateffectdoestheincreaseininternationalcntactshaventhewaycompaniesperate?<Why?>•Hwimprtantisitforbusinessstohavetheirownofficesabroad?<Why?/hynot?>.KEYest1ReadingPart11D2E3B4C5A6D7B8APart29E10G1B12A13F14CPart315B16D17A18A19C20BPart421B22D23D24A25C26C27B28A29D30CPart531THAN32ITS33AS34IF/HEN/HENEVER35THE36AT/LAT37DO38OF39INO/UNER40T/FORPart641CRRECT42UP43CRRECT44AD45IT46ULESS47THE48DNE9ON50MUH51CRRECT52CMESBC真题第四辑真题Key1.est1ritngQuestion1SampleATheaimofthisreprtistosumarisechangesinsalesforecstsorthetreeainproductsofollerlecticaltdfortheourquartersinnextyea.ItisclarlyshowedthatTV’swillcontributeosttotecopanyforthesalesforecastsarethehighestintheeprouctseveryuarte.Itwilstandat10thousandsin1sttQ.Thenitwllaveasteadyincreaseto15thousansin2ndQ.Beoreitwillisetothepeakof20thousandsin4thQt,itwillevelofin3rdQt.ncontrat,thesalesfoecastofriges'trendistotllydiferent.tis5tousandsin1stQt.Unortunetl,iteainsconstatinext3quarters,hile,tecookers'salsforecastis5thousadsin1stQtrthesaeasridges..Hoeve,thecookerwllincreasesteadilyandreachtheeakof10thousandsin2Qt.Thenitwillhasnohangin3rdQtrfollowigadropto5thousandstheoriinalpositionin4thQt.Itisclarlyconcludedtatrendsofsalesforcastsfornextyearoftheseproductsrediferent.Itsgoodtietotakeeasurestoirtthetrendsinuchbrihtwa.Bad2Thisisclosetoaband3,butthreareanuberofnon-ipedingerrrs.Also,thereisalackofcntrolinthetirdparagrah,whichwouldhaveanegatieefectonthetagetreade.Therefore,itisaardedanupperbnd2.SampleBReportonslesforecastsorollerlectricalLtdTheaimofthisreprtistocoparethesalesfocastsfortreeprodutareasornetyea.Unitsalesofridgesareikelytoreainat5,000duringllourquartersfnextyea.TVsales,ontheotherhand,illsigificanlyincreasedringthesecondquarterfrom10,000to15,000.Unitsaleswillreainat15,00duringthethirdqarterandsoaronceagainto20,000duringtheourthquart.Unitsalesofcookers,hweve,arelikelytoflutate,startigofat5,000,saleswillincreaseto0,000duringthesecondandthirdqarterofnextyea,onlyodecreaseo5,000unitalesduringtheourthquarte.ItwasconldedthatVsillbeollrElectrcalLtdsstrongestprouctareainhefollowingyea.XXXXXX25Noveber2006Bad5Averygoodanswe,butalittlelexialawkwarnessprevetsthisbeinganupperband5.Question2SampleCReportonecreasingnmberofstafusingouropanycanteenItrodctionThisreportisatexainingthekeyreasonswyoureployeespreferotherlunchvenuesasincoparisontoourcopanycanten.FindingsSincesoetieitbecaeevidentthatostofthecopanystafchoosestogooutsideinodertohaveheirlunch.Althoughmotivtiontodosoightbeverydiferenttherewere3ainfactorsontribtingtosuchdeciionakingprocess.Firstl,thereareplentyfotheroptinsavailable.Ourcopanyislocatedintheheartofthecityithanyrestauratsoferingwiderngeofattrativelunchenues.All.oftheseplaesarewthina5inuteswalkingditancefromourpreises.Secondreason,otenentioned,wasthattheealsoferedinourcantenareuchtooexpensieandofarelativelyporqualit.Additioall,anyeployeespointedoutthttheenuedoesnotoferanyvariet.Thirdl,itaetoourattetionthatthesericetafasveryslowandnotalwaysfriendlytourstaf.RecomendationAtercloseyassesingtesitationitisrecomendedtotaetheollowigbelowhighligtedstepsinrdertootivateourstaftoeatinourcmpan.ewillnedtolookinoappoininganewcatringcopan.Preferablyonewithawiderangeof"healthyood"ontheirofe,suchassalas,fusionfoodorbio-dinks.ecanattrctoureployeesbyitroducinganewconceptfgodqualityood<i.e.sandwiches"customade"oreacheployeeromthecomponentshe/hechooses>forareasonablepices.Ourcanteenneedstobeoetrendysothattafillonceaainchoosetostayindoorsisteadofgoingforalunchinthecit.eshouldalsorefurbishtheiteriorofourcanten.Perhapsfewappealigaccessrisandafriendycolourscmbinedwithoderndesignwouldmakethedesirediference.Conclusioneshouldsetupaeetingtodiscusviableoptions.Choiceofanewcateringcopanyshouldbebasedontheirailitytodliertheesired"cost—qality"equation,sothatoreployeesareconincedtatourcanteenistheestplacefortheirlunchreak.Bad3Naturalueoflanguage,althoughnterrorree.Agoodrangeofstructresandvocabulr.elloganied.Linguiticall,thisisanupperband4;howeve,theirstcontentpithasbeenittedandonetaskpeltyreducesittoband3.SampleDReport:Thereportofhyourstafdon’tgotoourcanteen.Introduction:AsrequestedbytheManagingDircto,Icondcttothereaonoflessnumberofstafusingthecmpanycanteenatealtiesasfollowingfindings.Findings:Firstl,asurcopanychangetheworkhou,telunchtimeorourstafisliited.SoastheDnnerHallisinanothrbuilding.Thydonotwanttospetteonthis.Secondl,tecantendpartenthasbeeninividueltisye.Thecostfoneeal.isuchhigherthanefore,eanwhile,therearealotofceaprestauntsopenaround.Lastbutnotteleast,ourcateenoferedafewkindofoodtobechosen.Inconlusios8cRecomendations:Fromthe5findings,herearealotofspacetoeprooted:1.Suggesthecanteenectoroferadeliverywok.Opentheirnube,soastoourstafcanorderandeatintheirteaSccofeeroo.2.Ourcopanycanspndsoemoneyontheanteeninodertoivingourstafsoediscount,OrbuyoeICcardssendtoourstafasabenefit.3.elltheuanResourcedeprtenttofindanewchief.Bad2Aliitedrngeofstructuresandvoabularyandsoeerrorswhichobscrecomunication.Thiswouldhaveaegatieefectonthetaetreaderadresultinalowerband2.Inaddtin,thefirtcontentpointhasbeenomitted,Hoeve,astissalreadyaloerband2,thereisnoenaltyforission.Question3SampleEDearSirs,IamwritingonbehalfofrnycopanyKolonIntrnationalCrporation,aKoreantrainghouse,hospecialieiniportandexprtofstinlesssteelandtnplate.eareverysucessfulinFarEast.DuetothefacttatwewouldliketoexpandourbusinesterritoryinEsternEuroewewishtoinvestiatetepossibilityofopeninganewbranchinPoland.eareawareoftheactthatPlandinparticula,isadeelopingcontr,andthedeandforproductsshasstainlessteelandtnplateishuge.ehopethatbyopeninganewbranhwehavebetterchancsinfindingcustoers,andforsurewillgiecrdabilityandreasuranceinnextstagetoourpoentialcustoersthatweareonthespotandthatwecandealwithallinquireseficienlyandquickl.Therefore,wouldyoupleaseadviseinwhichpartofoland,whichcityweshouldopenourofice?hereareteostappropriatecustoerslocated?Pleaseindiatewhetherinyouropinionitsagodideaforustoopentisbranchinfirstpac
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