综合商务英语（第4册）课件：Risk Management

综合商务英语（第4册）

RiskManagement综合商务英语（第4册）

WarmingupI

TextA

II

TextBIII

CultureTourIV

KeystoExercisesVContents综合商务英语（第4册）

QuestionWhatisriskmanagement?

WarmingupIRiskmanagementistheidentification,assessment,andprioritizationofrisksfollowedbycoordinatedandeconomicalapplicationofresourcestominimize,monitor,andcontroltheprobabilityand/orimpactofunfortunateeventsortomaximizetherealizationofopportunities.Riskmanagement’sobjectiveistoassureuncertaintydoesnotdeflecttheendeavorfromthebusinessgoals.综合商务英语（第4册）

WarmingupIWatchthevideocliponRiskManagementanddiscussthefollowingquestionsinyourgroup.RiskManagement综合商务英语（第4册）

WarmingupIWhataretheconsequencesofrisks?Whatistheriskmanagementprocess?Risksmightinterruptbusiness,createlegalliabilities,causeeconomiclossandendangeremployeeslivesandwell-being.Riskmanagementprocessincludes:assessrisk,developsystems,implementprograms,monitoreffortsandevaluateormodifysystems.RiskManagement综合商务英语（第4册）

WarmingupI3.WhatisOSHA?4.Whatdoesworkplacesafetyissueinclude?3.OSHAistheabbreviationofOccupationalSafetyandHealthActintheUS,inChinesethatis《职业安全与卫生条例》.4.Workplacesafetyissueappliestoalltypesofworkplacesnotjustconstructionsites,factoryfloors,labsormines,poorindoorairquality,workconditionsthatcreateeyestrain,repetitivestressinjuriesorlowerbackinjuriesareallsafetyissues.RiskManagement综合商务英语（第4册）

WarmingupI5.HowdoHRssecureandimproveemployees’health?HRsactproactivelyandreactivelytosecureandimproveemployees’health.Proactivestrategiestomanagehealthriskcouldincludeensuringemployeeshavingaccesstovariousvaccineslikefluvaccineandmedicalcheckupslikebloodpressurechecksandsoon,enforcingnosmokingpolicy,cafémenusfeaturinghelpfulchoices,creatingwalkingpathsandprovidingshowersetc.Forreactivestrategies,HRsplayakeyroleinensuringeveryoneunderstandtheproblem,recognizingsignsofabuseandknowingwhattodowhenproblemsarise.RiskManagement综合商务英语（第4册）

WarmingupI6.Howdoorganizationssafeguardthedataprivacy?Informationmustbebackedupandstoredsecurely.Accessandusemustbecarefullycontrolled.Policiesmustbeemplacedandenforcedtoensureemployeeprivacy.RiskManagement综合商务英语（第4册）TextA—StructureAnalysis

IITextA—RiskManagement

StructureAnalysisPartII(Paras.7-14)Managingriskinyourbusiness.PartI

(Paras.1-6)Identifyingbusinessrisk.综合商务英语（第4册）IITextA:IntensiveReadingMainIdeaofthePassage

Howcanyoumanageriskeffectively?Theimportantstepstomanageriskeffectivelyinclude:Identifyingrisks,Assessingrisks,Developingstrategiestomanagerisks,Developingacontingencyplan,Developingabusinesscontinuityplan,Developingarecoveryplan.综合商务英语（第4册）IITextA:IntensiveReadingPara.2Toeffectivelymanageriskyoushouldprepareforinternalandexternalscenariosthatmaydirectlyaffectyourbusiness.

scenario

n.

Ifyoutalkaboutalikelyorpossiblescenario,youaretalkingaboutthewayinwhichasituationmaydevelop.设想，可能发生的情况☆努力想象所有可能出现的情况并考虑一下你会采取什么行动。Trytoimagineallthepossiblescenariosandwhatactionyouwouldtake.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.3…legal,suchasinsuranceissues,resolvingdisputes,

contractualbreaches,non-compliancewithregulations,

andliabilities…

breach

n.

Abreachofanagreement,alaw,orapromiseisanactofbreakingit.违背；破坏（条约、法律或承诺）☆他们的行动使两国关系面临严重恶化的危险。Theiractionsthreatenedaseriousbreachinrelationsbetweenthetwocountries.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.3…legal,suchasinsuranceissues,resolvingdisputes,

contractualbreaches,non-compliancewithregulations,

andliabilities…

compliance

n.

Compliancewithsomething,forexamplealaw,treaty,oragreementmeansdoingwhatyouarerequiredorexpectedtodo.服从；承诺☆一旦签署协议，安理会的目标就是保证各方都要遵守。TheSecurityCouncilaimstoensurecompliancebyallsides,onceanagreementissigned.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.3…legal,suchasinsuranceissues,resolvingdisputes,

contractualbreaches,non-compliancewithregulations,

andliabilities……legal,suchasinsuranceissues,

settlingdisputes,contractualviolations

(infringements),

non-obediencewithregulations,andindebtedness…

Paraphrase

Translation…法律问题，如保险问题、解决争端、违反合同、不遵守规定和责任等…

综合商务英语（第4册）IITextA:IntensiveReadingPara.3…security,suchastheft,fraud,lossofintellectualproperty,

terrorism,extortionandonlinesecurityandfraud…

fraud

n.

Fraudisthecrimeofgainingmoneyorfinancialbenefitsbyatrickorbylying.欺诈，诈骗☆他最后很可能会因为商业诈骗而入狱。He'sprobablygoingtofinishupinjailforbusinessfraud.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.3…staffing,suchasindustrialrelations

issues,humanerror,conflictmanagement

anddifficultyfillingvacancies…

vacancy

n.

Avacancyisajoborpositionwhichhasnotbeenfilled.空缺；空位☆他的引退给董事会留下了一个空缺。Hisresignationleftavacancyontheboardofdirectors.☆露西是秘书这个空缺的最佳人选。

Lucyisthebestpersontofillthissecretaryvacancy.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.6Ifyourcustomers

arepersonallyaffectedtheirprioritiesmaychangeandyoucouldexperienceareduceddemandforyourproductsorservices.Ifyour

customersareafflicted(sufferedmiseryorpain)inperson

theirpreferences

maychangeandyoucouldexperienceareduceddemandforyourproductsorservices.

Paraphrase

Translation如果你的客户自己受到影响，他们的当务之急可能会改变，你可能要承受他们对你的产品或服务的需求的减少。综合商务英语（第4册）IITextA:IntensiveReadingPara.6Ifyourgenerallocationisaffected,youandyourcustomersmaynotbeabletoaccessyourpremises,oryourutilitiescouldbeaffected.access

vt.toapproach,enterorgainsomething.接近，进入，获取☆你已经非法访问并盗用了机密的安全文件。You'veillegallyaccessedandmisusedconfidentialsecurityfiles.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.6Ifyourgenerallocationisaffected,youandyourcustomersmaynotbeabletoaccess

yourpremises,oryourutilitiescouldbeaffected.Ifyourgenerallocationisaffected,youandyourcustomersmaynotbeabletosucceedingettinginto

yourcompanybuildings,oryourimportantservicestothepublic(suchaswater,electricity,orgasetc.),couldbeaffected.

Paraphrase

Translation如果你所在的区域受到影响，你和你的客户可能就无法去公司上班或办公，或者公司公共设施可能会受到影响。综合商务英语（第4册）IITextA:IntensiveReadingPara.6…mayneedtothrowoutanyperishablegoodsandreplacethem,whichcanbecostly.perishable

adj.

Goodssuchasfoodthatareperishablegobadafterquiteashortlengthoftime.易腐烂的，易变质的☆生鸡蛋非常容易变质，烹制前后必须冷藏。Raweggsarehighlyperishableandmustbechilledbeforeandaftercooking.Example综合商务英语（第4册）IITextA:IntensiveReadingDifferentKindsofRisksWhichcouldhavethegreatesttotalrisktoabusiness’sfuture,themostcommondisastersorthemostunlikelyoccurrences?Why?Someincidentsaremorelikelytooccurthanothersandthedegreeofimpactonbusinessoperationsvariestoo.Itseemsobvioustoplanforthemost“common”disasters,butthemostunlikelyoccurrencescanhavethegreatesttotalrisktoabusinessfuture,becausesucharareoccurrenceistheproverbialblackswan,difficultforustoimagine.Sowetendtounderestimateitslikelihoodandassumeitwouldnothappen,atleastnottous.综合商务英语（第4册）IITextA:IntensiveReadingPara.7Ariskmanagementplan

isanessentialpartofanybusinessasithelpsyoutounderstandpotentialriskstoyourbusinessandidentifywaystominimizethemorrecoverfromtheirimpacts.minimize

vt.

Ifyouminimizearisk,problem,orunpleasantsituation,youreduceittothelowestpossiblelevel,orpreventitincreasingbeyondthatlevel.把……减至最低数量，使保持最低程度☆相关人员希望尽可能降低罹癌风险。Concernedpeoplewanttominimizetheriskofdevelopingcancer.☆再次点击正方形图标，把窗口最小化。Clickthesquareiconagaintominimizethewindow.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.8Theprevention,preparedness,responseandrecovery(PPRR)modelisacomprehensiveapproachtoriskmanagement.prevention

n.

theactofpreventing预防；阻止☆若想获得预防犯罪方面的帮助，请拨打我们的24小时咨询热线。Forhelponcrimeprevention,callour24-houradviceline.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.8YoucanusethePPRRmodeltoputplansinplacetominimizelossesintheeventofanincident.intheeventof

phr.

Youuse

intheeventof,

intheeventthat,and

inthatevent

whenyouaretalkingaboutapossiblefuturesituation,especiallywhenyouareplanningwhattodoifitoccurs.

万一；倘若☆汽车若遇到正面猛烈撞击，安全气囊可以保护驾驶员和乘客。Airbagsprotectthedriverandpassengersintheeventofaseverefrontalimpact.☆发生火灾时，这些门可以手动控制。

Thedoorscanbemanuallyoperatedintheeventoffire.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.8YoucanusethePPRRmodeltoputplansinplacetominimizelossesintheeventof

anincident.YoucanusethePPRRmodeltoget

plansset(ready)

tominimizelossesincaseofanincident.

Paraphrase

Translation您可以使用PPRR模型来制订计划，以便在发生事故时将损失降到最低。综合商务英语（第4册）IITextA:IntensiveReadingPara.8PPRRwillhelpyoutoanticipatepossibledirectimpactstoyourbusiness,andimpactsonyoursuppliersandcustomers,whichmayflowontoyourbusiness.PPRRwillhelpyoutoforeseepossibledirectimpactstoyourbusiness,andimpactsonyoursuppliersandcustomers,whichmayoccur(happen)toyourbusiness.

Paraphrase

TranslationPPRR将帮助你预测对你的业务可能产生的直接影响，以及对你的供应商和客户的影响，后者可能会波及到你的公司。综合商务英语（第4册）IITextA:IntensiveReadingPara.8Prevention—takeactionstoreduceoreliminatethelikelihoodoreffectsofanincident.eliminatevt.

Toeliminatesomething,especiallysomethingyoudonotwantorneed,meanstoremoveitcompletely.排除，消除☆风险不可能完全消除，但可以通过防范和培训来降低。Youcouldnevereliminaterisk,butpreparationandtrainingcouldattenuateit.☆我们有朝一日能消除世上的贫困吗?Canweevereliminatepovertyfromtheworld?Example综合商务英语（第4册）IITextA:IntensiveReadingPara.8Prevention—takeactionstoreduceoreliminatethelikelihoodoreffectsofanincident.likelihoodn.

Thelikelihoodofsomethinghappeningishowlikelyitistohappen.可能，可能性☆感染的可能性极小。Thelikelihoodofinfectionisminimal.☆如今这些公司很可能会在两年内创造丰厚的利润。Thelikelihoodisthatthesecompaniesnowwillshowexcellentprofitsonatwo-yeartimescale.Example综合商务英语（第4册）IITextA:IntensiveReadingPPRRriskmanagementmodelEvaluatetheusefulnessofPPRRriskmanagementmodeltoabusiness.Theprevention,preparedness,responseandrecovery(PPRR)modelisacomprehensiveapproachtoriskmanagement.ThismodelhasbeenusedbyAustralianemergencymanagementagenciesfordecadesandcansaveyourbusinesstimeandmoneywhenrespondingtoasetback,incidentordisaster.YoucanusethePPRRmodeltoputplansinplacetominimizelossesintheeventofanincident.PPRRwillhelpyoutoanticipatepossibledirectimpactstoyourbusiness,andimpactsonyoursuppliersandcustomers,whichmayflowontoyourbusiness.综合商务英语（第4册）IITextA:IntensiveReadingPara.11Bytestingyourplanregularly,youcanevaluatehowreliableitislikelytobeifyouhavetorespondtoanincidentorcrisis.evaluatevt.

Ifyouevaluatesomethingorsomeone,youconsidertheminordertomakeajudgmentaboutthem,forexampleabouthowgoodorbadtheyare.评估；评价☆我们的研究试图对不同药物的疗效进行评估。Ourresearchattemptstoevaluatetheeffectivenessofthedifferentdrugs.Example综合商务英语（第4册）IITextA:IntensiveReadingBusinessContinuityPlanningEvaluatetheimportanceofcontinuityplanningincontinuedoperationofabusiness.Ariskmanagementplanandabusinessimpactanalysisareimportantpartsofyourbusinesscontinuityplan.Byunderstandingpotentialriskstoyourbusinessandfindingwaystominimizetheirimpacts,youwillhelpyourbusinessrecoverquicklyifanincidentoccurs.It’simportanttoallocatesometime,budgetandresourcesforpreparingariskmanagementplanandabusinessimpactanalysis.Thiswillhelpyoumeetyourlegalobligationsforprovidingasafeworkplaceandcanreducethelikelihoodofanincidentnegativelyimpactingonyourbusiness.综合商务英语（第4册）IITextA:IntensiveReadingPara.12Thiswillhelpyoumeetyourlegalobligationsforprovidingasafeworkplaceandcanreducethelikelihoodofanincidentnegativelyimpactingonyourbusiness.obligationn.

Ifyouhaveanobligationtodosomething,itisyourdutytodothatthing.义务，责任☆合作不仅仅是诱人的选择，也是一种责任。Co-operationwasmorethanjustanattractiveoption,itwasanobligation.☆他们觉得没有义务为员工提供生活费。Theyfeltundernoobligationtomaintaintheiremployees.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.14Yourrecoveryplancontainsinformationrelatingtoplanningforrecoveryaswellastheresumptionofcriticalbusinessactivitiesafteracrisishasoccurred.Italsooutlinesthetimeframeinwhichyoucanrealisticallyexpecttoresumeusualbusinessoperations.resumev.Ifyouresumeanactivityorifitresumes,itbeginsagain.重新开始，继续

resumptionn.

☆为寻求解决方案而进行的外交谈判今天重新开始。Diplomaticeffortstoreachasettlementresumedtoday.☆现在猜测谈判是否会重启还为时过早。Itisprematuretospeculateabouttheresumptionofnegotiations.Example综合商务英语（第4册）IITextA:IntensiveReadingPara.14Italsooutlinesthetimeframeinwhichyoucanrealisticallyexpecttoresumeusualbusinessoperations.Italsosketchesthetimespan

inwhichyoucanrealisticallyexpecttocontinueusualbusinessoperations.

Paraphrase

Translation它还大致确定了你可以期望真正恢复正常业务的时间段。综合商务英语（第4册）IITextA:IntensiveReadingSummaryandDiscussionWhatarethemosteffectivewaysofpreparingtominimizenegativeimpactofbusinessrisk?Effectiveplanningcansometimescutoutapotentialriskaltogether.Howtominimizethenegativeimpactofbusinessriskdoesnotjustmeanprotectingfixedassetsandpeople,butalsothecompany’sreputationandpublicgoodwill,asfaraspossible.Thisisoftendonebythepublicitydepartmenttellingthetruth,indicatingthecauseswhenknownandgivingfulldetailsofhowtocontactthebusinessandactionsbeingtakentominimizetheimpactonthepublic.Stafftrainingandpracticedrillswithmockincidentsareoftenthemosteffectivewaysofpreparingtominimizenegativeimpact.综合商务英语（第4册）Exercise:RolePlayProblemsandSuggestionsProcedure1.Givestudentsaminutetothinkofaproblemandwriteitdown.2.Inviteastudenttoreadouttheirproblem.Thenalltheotherstudentsshouldmakesuggestionsforhowtodealwiththeproblem.Everyoneinthegroupcanrespondtothesuggestions.3.Askthestudentwhoraisedtheproblemtodecideonabestsolution.4.Rotatetheprocessandinviteotherstudentstoputforwardtheirproblems.

Someoftheproblemsarereadyforyourreference.综合商务英语（第4册）Exercise:RolePlay综合商务英语（第4册）Exercise:RolePlay综合商务英语（第4册）TextB—Warmingupexercise1TextB:TheMainTypesofBusinessRiskWatchthevideoclipofWarrenBuffettonRiskanddiscussthefollowingquestionsinyourgroup.综合商务英语（第4册）TextB—Warmingupexercise1HowdidBuffettdealwiththeriskofthepandemic?WhatdidBuffettthinkofthefinancialinstitutionstakingrisks?HehadjustsignedthelargestinsurancecontractwithBerkshireontheriskofthepandemic.HebelievedthattheCEOsofanyfinancialinstitutionshouldtakeriskmanagementtheirmostimportantresponsibility.综合商务英语（第4册）TextB—Warmingupexercise21.Explainwhyabadstrategicchoicecouldputthefutureofthewholebusinessatrisk.Strategicchoiceisthecriticallogicelementinthestrategicdecision-makingprocess.Choiceisatthecenterofstrategyformulation.Iftherearenoimportantchoicestobemade,thereisnopointingivingmuchconsiderationtothedecision-makingprocessatall.Strategicchoiceisconcernedwiththeidentificationofdifferentstrategicoptionsanddecidingbetweenthem.Goodstrategicchoiceshavetobechallengingenoughtogaincompetitiveadvantage,butalsoachievableandwithintheresourcecapabilitiesoftheorganization.ReadthroughTextB,discusswithyourpartnerorgroupmembersthefollowingquestions.TextB:TheMainTypesofBusinessRisk综合商务英语（第4册）TextB—Warmingupexercise22.Changecanpresentrisks,butalsoopportunitiesforgrowthandprofit-making.Giveexamplesofbusinesseswhichowetheirsuccessorfailuretodealingwithchanges.FailuretoadapttoastrategicriskledtobankruptcyforKodak.It’snowemergedfrombankruptcyasamuchsmallercompanyfocusingoncorporateimagingsolutions,butifithadmadethatshiftsooner,itcouldhavepreserveditsdominance.Facingastrategicriskdoesn’thavetobedisastrous,however.ThinkofXerox,whichbecamesynonymouswithasingle,hugelysuccessfulproduct,theXeroxphotocopier.ThedevelopmentoflaserprintingwasastrategicrisktoXerox’sposition,butunlikeKodak,itwasabletoadapttothenewtechnologyandchangeitsbusinessmodel.Laserprintingbecameamulti-billion-dollarbusinesslineforXerox,andthecompanysurvivedthestrategicrisk.TextB:TheMainTypesofBusinessRisk综合商务英语（第4册）TextB—Warmingupexercise23.Whatfactorshavecontributedsignificantlytotheoperationalriskforabusiness?Operationalriskreferstoanunexpectedfailureinyourcompany’sday-to-dayoperations.Itcouldbeatechnicalfailure,likeaserveroutage,oritcouldbecausedbyyourpeopleorprocesses.Insomecases,operationalriskhasmorethanonecause.Sometimesoperationalriskcanalsostemfromeventsoutsideyourcontrol,suchasanaturaldisaster,orapowercut,oraproblemwithyourwebsitehost.

Anythingthatinterruptsyourcompany’scoreoperationscomesunderthecategoryofoperationalrisk.TextB:TheMainTypesofBusinessRiskOperationalriskreferstoanunexpectedfailureinyourcompany’sday-to-dayoperations.Itcouldbeatechnicalfailure,likeaserveroutage,oritcouldbecausedbyyourpeopleorprocesses.Insomecases,operationalriskhasmorethanonecause.Insomecases,operationalriskcanalsostemfromeventsoutsideyourcontrol,suchasanaturaldisaster,orapowercut,oraproblemwithyourwebsitehost.

Anythingthatinterruptsyourcompany’scoreoperationscomesunderthecategoryofoperationalrisk.综合商务英语（第4册）TextB—Warmingupexercise24.Inpairs,talkabouttherisksfacinginternationalbusiness.Globalizationandthedevelopmentofcommunicationstechnologieshaveprecipitatedsignificantconcernsamongexecutivesofinternationalbusinessesconcerningrisks,includingorganizedcrime,terrorism,internalfraud,corruptionanddirectactionbypressuregroups.Globalizationhasalsoexacerbatedmanypreexisting,low-probability,high-impactrisks,suchaskidnappings.TextB:TheMainTypesofBusinessRiskOperationalriskreferstoanunexpectedfailureinyourcompany’sday-to-dayoperations.Itcouldbeatechnicalfailure,likeaserveroutage,oritcouldbecausedbyyourpeopleorprocesses.Insomecases,operationalriskhasmorethanonecause.Insomecases,operationalriskcanalsostemfromeventsoutsideyourcontrol,suchasanaturaldisaster,orapowercut,oraproblemwithyourwebsitehost.

Anythingthatinterruptsyourcompany’scoreoperationscomesunderthecategoryofoperationalrisk.综合商务英语（第4册）TextB—Warmingupexercise25.Whichofalltherisksmentionedisofthehighestimpact?ReputationalRisks.Ifyourreputationisdamaged,you’llseeanimmediatelossofrevenue,ascustomersbecomewaryofdoingbusinesswithyou.Butthereareothereffects,too.Youremployeesmaygetdemoralizedandevendecidetoleave.Youmayfindithardtohiregoodreplacements.Suppliersmaystarttoofferyoulessfavorableterms.Advertisers,sponsorsorotherpartnersmaydecidethattheynolongerwanttobeassociatedwithyou.Andthesedays,itdoesn’teventakeamajoreventtocausereputationaldamage;itcouldbeaslowdeathbyathousandnegativetweetsandonlineproductreviews.TextB:TheMainTypesofBusinessRisk综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.3Historyislitteredwithexamplesofcompaniesthatfacedstrategicrisk.litter

vt.

Ifsomethingislitteredwiththings,itcontainsmanyofit.充满；饱含；乱扔☆人行道上满是破碎瓶子的玻璃渣。Glassfrombrokenbottleslittersthepavement.☆历史上因为被父亲漠视而发奋成功的儿女数不胜数。Historyislitteredwithmenandwomenspurredintoachievementbyafather’sdisregard.DoNotLitter.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.5It’seasytosaywithhindsight,ofcourse,butifKodakhadanalyzedthestrategicriskmorecarefully,itwouldhaveconcludedthatsomeoneelsewouldstartproducingdigitalcameraseventually,soitwasbetterforKodaktocannibalizeitsownbusinessthanforanothercompanytodoit.eventually

adv.

intheend,especiallyafteralotofdelays,problems,orarguments

终于；最后☆他最后以高价把股票回售给银行。Heeventuallysoldthesharesbacktothebankatapremium.☆没有稳定工作的艰辛生活最终会使摧毁维持家庭团聚的努力。Thehardshipsoflifewithoutsteadyworkwilleventuallyoverwhelmtheattemptstokeepafamilytogether.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.7Facingastrategicriskdoesn’thavetobedisastrous,however.disastrous

adj.

Adisastrouseventhasextremelybadconsequencesandeffects.灾难性的；损失惨重的☆降低利率可能给经济带来灾难性后果。Loweringinterestratescouldhavedisastrousconsequencesfortheeconomy.☆新制度对生产率产生了灾难性的影响。Thenewsystemhashadadisastrouseffectonproductivity.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.8Areyoucomplyingwithallthenecessarylawsandregulationsthatapplytoyourbusiness?comply

vi.

Ifsomeoneorsomethingcomplieswithanorderorsetofrules,theydowhatisrequiredorexpected.遵从☆他们拒绝遵守联合国的决议。TheyrefusedtocomplywiththeUNresolution.☆不遵守这些条件将导致合同终止。Failuretocomplywiththeseconditionswillresultinterminationofthecontract.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.14We’rebreakingtheserisksintodifferentcategories,buttheyoftenoverlap.overlap

v.

Ifonethingoverlapsanother,orifyouoverlapthem,apartofthefirstthingoccupiesthesameareaasapartoftheotherthing.Youcanalsosaythattwothingsoverlap.重叠；与……重合☆社会结构之间不是离散的，它们相互重叠交织。Socialstructuresarenotdiscreteobjects;theyoverlapandinterweave.☆鱼鳞一片片上下交叠。Afish'sscalesoverlapeachother.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.15Sofar,we’vebeenlookingatrisksstemmingfromexternalevents.Butyourowncompanyisalsoasourceofrisk.stemfrom

phr.

comefrom,resultfrom来自；起源于；由……造成☆正确的决定来源于正确的判断。Correctdecisionsstemfromcorrectjudgements.☆工人感到厌倦可能是由于持续地操作单一的工作。Boredomofworkersmaystemfromcontinuouslyhavingtoperformasimpletask.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.19Mostcategoriesofriskhaveafinancialimpact,intermsofextracostsorlostrevenue.intermsof

phr.

accordingto,asreferto根据；用……的话；就……而言；以……为单位☆雇员和工会关系大有改观。Thereisasubstantialpaybackintermsofemployeeandunionrelations.☆从数量上看，产量增长的速度比以往任何时期都要快。Intermsofquantity,productiongrewfasterthaneverbefore.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.21Theexchangeratesarealwaysfluctuating,meaningthattheamountthecompanyreceivesindollarswillchange.fluctuatevi.

Ifsomethingfluctuates,itchangesalotinanirregularway.波动；涨落☆人患病后体温可能会上下波动。Bodytemperaturecanfluctuateifyouareill.☆实际成本可在标准成本的上下范围内增减。Theactualcostmayfluctuateaboveandbelowthatstandard.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.22Ifyourreputationisdamaged,you’llseeanimmediatelossofrevenue,ascustomersbecomewaryofdoingbusinesswithyou.waryadj.

Ifyouarewaryofsomethingorsomeone,youarecautiousbecauseyoudonotknowmuchaboutthemandyoubelievetheymaybedangerousorcauseproblems.谨慎的；小心翼翼的☆银行家们对结果保持高度警惕。Bankersarekeepingawaryeyeontheoutcome.☆提防那些主动让你搭车的陌生人。Bewaryofstrangerswhoofferyouaride.综合商务英语（第4册）IIITextB:WordsandExpressions

ExamplePara.22Advertisers,sponsorsorotherpartnersmaydecidethattheynolongerwanttobeassociatedwithyou.sponsorn.

Asponsorisapersonororganizationthatsponsorssomethingorsomeone.赞助人；主办方☆有个富有的赞助人慷慨捐赠来解救我们。Awealthysponsorcametoourrescuewithagenerousdonation.☆她是我的入党介绍人。

ShewasmysponsorwhenIwasapplyingforPartymembership.综合商务英语（第4册）

CultureTourIVWatchthevideoandtalkaboutsomesuperstitions

totheclass.综合商务英语（第4册）CaseStudyCaseanalysis:

TheGreatWalmartofChina1.Whydoyouthinkitisimportanttoanalyzetheexistingstrengthsandweaknessesofabusinessbeforetakingastrategicdecision?

Strategicanalysisisaboutlookingindetailatyourcurrentpositionandwhatishappeningtoyounowandwhatmighthappentoyouinthefuture—andthenmakingsurethatyourlong-termplansorstrategiesfitinwiththisexternalanalysis.Readthecasestudyinyourtextbookandthentacklethequestionsbelow.综合商务英语（第4册）CaseStudyCaseanalysis:

TheGreatWalmartofChinaEffectivestrategicana