《外贸英语函电》课件

PPTcoursewareforForeignTradeEnglishCorrespon目录OverviewofForeignTradeEnglishResponseWritingSkillsforForeignTradeEnglishResponseTheformatofforeigntradeEnglishresponse目录ThePracticalApplicationofForeignTradeEnglishResponseCaseAnalysisofForeignTradeEnglishResponseOverviewofForeignTradeEnglishResponse01CharacteristicsItisaformalandprofessionalformofbusinesscommunication,emphasizingclarity,conformity,andpolarityDefinitionForeignTradeEnglishCorrespondencereferstothewrittencommunicationinEnglishbetweenbusinessesengagedininternationaltradeDefinitionandcharacteristicsPromotebusinessrelationshipsWellwrittencorrespondencecanestablishtrustandimproverelationshipswithbusinesspartnersEnsureclearcommunicationClearandaccuratelanguageguaranteesthatallpartsunderstandeachother'sintentionsandrequirementsIncreaseopportunitiesofsuccessProperlywordedcorrespondencecanenhancetheopportunitiesofasuccessfuloutcomeinbusinesstransactionsTheImportanceofForeignTradeEnglishResponsePolitenessUsepolicyandrelevantlanguagetomaintainapositivetoneClarityEnsurethatmessagesareclear,consistent,andeasytounderstandAccuracyAverageanymissesorinaccuraciesthatcouldleadtomisunderstandingsProofreadingCarefullyproofreadcoherencetoensuretherearenogrammar,spelling,orpunctationerrorsBasicPrinciplesofForeignTradeEnglishResponseWritingSkillsforForeignTradeEnglishResponse02Useaprofessionaltone01WhenwritingforforeigntradeEnglishcoherence,it'simportanttouseaformalandprofessionaltoneAvoidcolloquiallanguageoremotionallanguagethatcouldbemisinterpretedBeconditionandclear02Keepyourwritingconditionandclear,avoidingunnecessarydetailsorlongwindedexplanationsUseshort,directattentiontocommunicateyourmessageeffectivelyUseappropriatelanguage03ChoosewordsandphrasesthatareappropriateforthecontextandpurposeofyourresponseUsetechnicaltermswhennecessary,butavoidjargonthatmayfuseormissyourreaderEstablishagoodwritingstyleBeginwithaclearpurposeBeforewritingeachemail,decidewhatyourpurposeisandhowyouwanttoachieveit.ThiswillhelpyoustructureyourmessageandensurethatyoucommunicateeffectivelyUseappropriatemeetingsandclosuresStartyouremailwithaformalmeeting,addressingtherecipientbynameEndyouremailwithaclosingthatisappropriatefortherelationshipyouhavewiththerecipientUseappropriateemailetiquetteFollowstandardemailetiquette,suchasusingpropertyfunctionandcapitalization,avoidingmultipleexceptionpointsorALLCAPS,andincludingasignaturewithyourcontactinformationEffectivecommunicationskillsCorrectgrammarandspellingIfyou'renotsureofaword'sspellingormeaning,useadictionaryoronlineresourcestocheckitbeforeusingitinyouremailUseadictionaryoronlineresourcesBeforesendingyouremail,proofreadittocheckforgrammarandspellingerrorsUseaspellcheckeroraskacollegetoreviewyourworkProofreadyouremailsColloquiallanguagecanoftenleadtogrammarandspellingerrorsSticktoformallanguagewhenwritingforforeigntradeEnglishresponseAveragecolloquiallanguageTheformatofforeigntradeEnglishresponse03HeaderFormatTheheaderofaletterspecificallyincludesthesender'scontactinformation,includingname,address,phonenumber,andemailaddressItshouldbeclearlywrittenandeasytoreadFooterFormatThefootertypicallyincludesthedatetheletterwaswritten,thesender'ssignature,andanyrelevantreferencenumbersorcodesItshouldbeformattedinaprofessionalandorganizedmanagerTheformatoftheheaderandfooteroftheletter010203SalutationThesaleshouldbeformalandrelevant,addressingtherecipientbytheirtitleandnameForexample,"DearMr.Smith."BodyThebodyofthelettershouldbewellorganizedandclearlywritten,withparagraphsusedtobreakupthecontentItshouldcommunicatethemainpointsandinformationclearlyandconciselyComplianceCloseTheclosingofthelettershouldbeformalandrelevant,againaddressingtherecipientbytheirtitleandnameForexample,"Sincerely,JohnDoe."FormatofTextThefilenameoftheattachmentshouldclearlyindicateitscontentsItshouldbeshort,descriptive,andeasytounderstandThefiletypeoftheattachmentshouldbeappropriateforthecontentCommonfiletypesincludePDF,Worddocuments,Excelspreadsheets,andimagesIfsendingmultipleattachments,itisrecommendedtoincludeacoversheetthatlistseachattachmentandprovidesabriefdescriptionofitscontentsThishelpstherecipientquicklyunderstandthepurposeofeachattachmentFileNameFileTypeAttachmentCoverSheetAttachmentFormatThePracticalApplicationofForeignTradeEnglishResponse04PurposeandImportanceEstablishingbusinessrelationshipsisthefoundationforconductingforeigntradebusiness.Througheffectivecommunicationandexchange,itenhancesmutualunderstandingandtrust,layingthefoundationforsubsequentcooperation.CommonexpressionsandsentencestructuresIntroducethecompany,products,expresscooperationintentions,inquireabouttheotherparty'sneeds,etc.Practicalapplicationscenariosmeetingnewcustomersatexhibitions,searchingforpotentialpartnersthroughsocialmediaplatforms,etc.EstablishingbusinessrelationshipsPurposeandimportanceInquiriesarethestartingpointofforeigntradetransactions.Throughinquiries,wecanunderstandproductinformation,prices,deliverytimes,etc.,andprovideabasisforsubsequentnegotiations.Commonexpressionsandsentencestructuresinquireaboutproductdetails,pricing,paymentmethods,etc.PracticalapplicationscenarioAfterreceivingcustomerinquiries,promptlyrespondandproviderelevantquotations.InquiriesandquotationsPurposeandimportance:Placinganorderisacrucialstepinforeigntradetransactions,andconfirmingtheorderinformationensuresthattherightsandinterestsofbothpartiesareprotected.Commonexpressionsandsentencestructures:placeanorder,confirmtheorder,confirmdeliverydate,etc.Practicalapplicationscenario:Afterthecustomerplacesanorder,theyconfirmthattheorderinformationiscorrectandarrangeproductionandshipment.OrderandConfirmationPurposeandimportancePaymentistheguaranteeofforeigntradetransactions,ensuringthesafereceiptofpaymentandsafeguardingtheinterestsofbothparties.Commonexpressionsandsentencestructurespaymentmethod,paymentnotification,receiptconfirmation,etc.PracticalapplicationscenarioAfterthecustomermakesthepayment,theypromptlynotifytheotherpartyandconfirmthepaymenttoensurethesmoothprogressofthetransaction.PaymentandreceiptCaseAnalysisofForeignTradeEnglishResponse05要点三Case1Asuccessfulnegotiationlettersentbyacompanytoapotentialclient,resultinginasuccessfulbusinesspartnershipTheletteriswellstructured,political,andincludesallnecessarydetails要点一要点二Case2Areplytoapurchaseordersentbyaclient,confirmingtheorderanddeliverydetailsTheletterisclear,accurate,andontimeCase3AcomplainthandlinglettersentbyacompanytoadissatisfiedcustomerTheletterisphilosophical,addressestheissueprompt,andprovidesasolution要点三SuccessfulcaseanalysisAnalysisoffailedcasesApolystructuredsalespitchsentt