汇编电子商务英语期终复习资料

《新编电子商务英语》期终复习参考资料

Unit1E-BusinessBasics

I.Questions:p.2

1.Whatisthedifferencebetweene-Cominerceande-Business?

Electroniccommerce,B2C,ore-Commercereferstoonlinesales.Electronic

businessore-Business,ontheotherhand,referstomorethanjustselling

online.

2.WhatcanyoudobyusingtheInternet?

Collectvitalbusinessinformationrelatedtoyourcostumersandcompetitors;

Increaseawarenessaboutyourcompany;

Streamlinecominunicationandimprovecustomerservice;.

Improveproductivityandreducecosts;and

Sellyourproductsonline.

3.Whatarethecommonwaystogetstartedusinge-Business?

Makeyourmarkontheweb;

Leverageemail;

Embracee-procurement;and

Investigatee-Commerce.

ILExercises:p.2

•TranslatethefollowingintoChinese:

1.Whensearchinginformationonline,theusercantheneitherstartbrowsing

thewebsitelisted,orcannarrowtheresultsfurtherbysearchingwithinthose

resultsforanotherkeyword.

使用者在线搜索信息房，可先开始浏览经初步搜索后罗列出的网站，也可再

用一个关键词将此结果进一步搜索以缩小浏览范围。

2.Out-of-pocketcostscanbereducedfurtherbyimplementingareadily

updatablewebsite,insteadofprintedmaterialsthathaveashortshelf-life,to

relaypertinentinformationtoyourcustomerbase.

建饭一个便于更新的网站来取—使用周期短暂的印刷型资料，以便将相关信

息持续不断地传送给您的客房群，则成本费用可进一步减少。

3.Today'sInternetisapowerfulwayforbusinesstocommunicatewiththeir

customersandclients,includinge-mail,instantmessaging,anddeveloping

thewebsitesofthecompany.

当今的互联网，包括电子邮件、即时讯息和公司网站，乃是公司同顾客和客

户间强有力的联系方式。

•TranslatethefollowingintoEnglish:p,2

1.作为一个网站，搜索引擎的最初目的是为收集和发布互联网上可用的信息提

供一种搜索功能。

Asearchengineisawebsitewhoseprimarypurposeistoprovideasearch

functionforgatheringandreportinginformationavailableonline.

2.互联网使小企业能够利用过去只有大公司才能获得的信息、专门知识和资金

的全球储备库。

TheInternetmakesitpossibleforsmallbusinessestoutilizetheglobal

repertoryintermsofinformation,expertiseandfundsthatwasacquiredonly

bylargeenterprises.

3.通过在线采购，企业可以省时、省钱地寻找到供应商。

Purchasingonlinemakesitpossibleforbusinessestosavetimeandmoneyin

seekingoutsuppliers.

E-procurementallowsbusinessestoseekoutsupplierswithlesstimeand

money.

4.网上调查高效、便捷、经济，它对于提高企业效力有关不可低估的作用。

Onlineinvestigationisofhighefficiency,readyaccessibility,cost-effectiveness,

whichcanneverbeunderestimatedtoimprovetheperformanceof

businesses.

Unit3E-BusinessBasics

Questions:

WhatarethesixprinciplestoguidethedevelopmentofglobalE-commerce?

Theyareto:

a)Takeacautiousapproachtoregulation;

b)Increaseglobalmarketaccess;

c)Donotuseregulationsforprotectionism;

d)Enforceregulationsdomestically;

e)Limitrestrictionsonsocial,culturalandpoliticalcontent;and

Takeadvantageoftechnology.

Unit5WhatisE-MarketingPlanning

I.Questions:p.40

1.Whyise-businessmodelsoimportant?

Abusinessmodelidentifiesthevaluechainelementsofthebusinesssuchas

inboundlogistics,operation(orproduction),outboundlogistics,marketing,

service,andsupportactivities.

2.Whatisabusinessmodel?

Abusinessmodeldescribesyourarchitectureforproduct,service,and

informationdeliveryandadescriptionofsourcesofrevenues(revenue

streams).

3.Whatdoesthemarketingmixreferto?

Itreferstoproduct,price,place,andpromotion.

4.Whatarethebusinessmodelsmentionedinthetext?

Theyare:merchantmodel,auctionmodel,manufacturermodel,affiliate

model,advertisingmodel,informediary(information+intermediary)model,

subscriptionmodel,brokeragemodel,virtualcommunitiesmodel,and

logisticsmodel.

5.Whataretheobstaclesofplanningane-marketingplan?

Forstarters,procrastinationisaproblem;busyexecutivesputoffwritinga

plan.Anotherobstacleistime.Theprocessofdevelopingane-Marketing

planistime-consuming.Otherissuesrelatingtothewritingprocesssuchas

writer'sblockandthelabor-intensivecircuitousnatureofwritingarealso

majorbarriers.Otherdifficultiesincludethechallengeofidentifyingthe

rightanalysis,thetrickynatureofdevelopingrevenuestreamforecasts,and

questionofwhichexpensebudgetodevelop.

6.Accordingtotheauthor,howtodefineane-marketingplan?

E-marketingplanismorecenteredonthemarketingopportunities,threats,

objectivesandstrategiesoftheInternet.

ILTranslatethefollowingintoChinese:p.40-41

1.Anytimeyouneedtoprepareamultireport,likeane-marketingplan,

writer'sblockcanbeaproblem.

无论何时你要起草一份诸如电子营销计划这样的多页报告，你都有可能遇到

作者中断的问题。

2.Productslikee-marketingSuitebyEmbellixcanhelpyouovercomewriter's

blockbyprovidingyouwithaneffectivetemplateandwritingoutlineto

follow.

由EMBELLIX开发的电子营销套装产品，可以为人们提供可资效仿的实用

写作模板及大纲，从而有助于人们克服作者中断的障碍。

3.Writingane-marketingplanispartlyanexerciseinansweringaseriesof

criticalquestions.

写作一份电子营销计划，某种程度上就是做一次有关一系列至关重要问题的

答题练习。

4.Notonlye-marketingexpertsbutalsoprofessionalswhoknowhowtoapply

professionalstylesandformattingtocreategreatlookingreportshave

designedproductslikee-marketingSuitebyEmbllix.

不仅电子营销专家而且还有熟知应用专企风格与格式来写作引人注目的营

销报告的专业人员，均已设计出类似Embllix开发的电子营销套装产品。

5.Youre-marketingplancontentiscriticalbutalmostascriticalisthelook

and“feel”ofyourreports.Managementmayinterpretpoorlooking

e-marketingplansaslesscredible.Besuretopolishyoure-marketingplan

document.

你的电子营销计划内容固然重要，然而该计划报告的给人的观“感”也几乎

同等重要。管理人员或许可能将一些让人观感糟糕的电子营销计划解读成缺

少可信度。所以，务必将你的营销计划文件加以润色。

Unit8GlobalDevelopmentofInternetBanking

Questions:p.69

1.WhatistheInternetbanking?

InternetbankingreferstothedevelopmentovertheInternetofretailand

wholesalebankingservices.

2.Howdoyouunderstandthe"dickandmortar”model?

The“clickandmortar”model-astrategycombiningphysicalandInternet

presence-hasbecomeadominantmodel.

3.Doyouthinkwhethertheonlinebankwilltakethedominantplaceinthe

future?

TheprevailingmodelofInternetbankingtodayistheonethatisthoroughly

integratedwithintheexistingbankinginfrastructure,whichcombinesclick

andmortarsystem.Andthereremainmanythingsforbankstodo,suchas

security,willingnesstotakeresponsibilityandtheofferoffinancial

incentives,beforetheonlinebankwillbeabletotakethedominantplacein

thefuture.

Unit10HowSMBsCanProfitfromtheInternet

Questions:P.86

4.WhatistherelationshipbetweenInternetande-BusinessintermsofSMBs?

BusinessesofeveryshapeandsizehavemovedtotheInternetatan

unprecedentedrate.

5.WhatroledoestheStage1playinthewholeprocess?

Employeescanmorereadilygatherinformationoncustomers,partners,and

competitors,andcominunicatewithcustomersviae-mail.Theconnection

alsoservesasthefoundationforfurthere-Businesssteps.

6.Whatfactorsarenecessaryindeliveringinteractiveandpersonalized

servicesviatheWeb?

DeliveringinteractiveandpersonalizedservicesviatheWebrequires

investmentindatabase,CRM,andecommercesoftware,aswellasin

networkandserversolutionstoensurereliabilityandredundancy.

7.Whatdoesthethirdstagecallfor?

Itcallsforprovidingnew,interactiveandpersonalizedservices,suchas

onlinecustomerservice,order-tracking,reservation,productenhancements

andpromotions,andcommerceforcustomersandpartners.

8.Canpartner'sWebsiteshelpSMBs?Andhowtohelp?

Yes,theycan.SMBsbenefitbyleveragingtheirpartner'ssitesasnew

channelsfordeliveringproductsandservices,whilecustomersbenefitfrom

theadditionalvalue-addedservicesthatbecomeavailable.Inaddition,

leveragingpartners9sitesallowsSMBstoconcentratetheirinvestmentin

coreareaofbusiness.

Exercises:P.87

TranslatethefollowingintoChinese:

1.E-Businessisheretostaybecauseitcanaccelerateyourbusinesssuccessby

enablingyoutodothethingsthatyou'vealwaysdone,butbetter,faster,and

oftenatlowercost.

电子商务将在这里生存发展，因为它能帮你多快好省地完成您所从事的业

务，加快你的业务成就。

2.Strengthenthetiesbetweenyouandyourcustomersbylettingyouconnect

withthem24hoursaday.

电子商务一天24小时蒋您与您的客户联系在一块，强化您与客户间的纽带

关系。

3.Whenitcomestojobcreationandwealthcreation,thesearethefirmsthat

makeithappen.

至于创造就业与财富，这些公司就是身体力行的实例。

4.Relationshipsarethemostimportantassetsofvirtuallyallsmalland

medium-sizedcompanies.

实际上，维系与客户的关系乃是所有中小企业最重要的财产。

5.Identifyingwhatinformationyourcustomerstrulywantanddeliveringit

quickly,withminimalflash,isapractical,focusedresponsetoane-Business

requirement,andonethatcantransformbusinessobstacleintobusiness

opportunity.

确定客户而真正需要的信息并以最快的速度迅速传递该信息，是对电子商务

要求的一种最现实、最明确的反应，同时也可能是把业务障碍转化成机遇的

一种反应。

TranslatethefollowingintoEnglish:P.87

1.大多数的中小企业都能够访问互联网。

Almostallsmallandmedium-sizedfirmshaveaccesstotheInternet.

2.电子商务商务的应用并没有想象的那么迅速，只有约1/3的企业真正实现在

线销售。

Theadoptionofe-Businesshasnotbeensofastasexpected,withonlyone

thirdofthefirmsvirtuallysellingonline.

3.访问互联网是中小企业迈向电子商务的第一步。

ObtainingaccesstotheInternetisthefirststepforSMBstotaketoward

e=Business.

4.通过电子商务，员工能够更容易地与客户沟通并收集关于客户、合作伙伴和

竞争对手的信息。

Withe-Business,employeescanmorereadilycommunicatewithcustomers,

andgatherinformationoncustomers,partnersandcompetitors.

有效地实现销售、采购和获取资源是中小企业日常业务的核心。

Efficientlyselling,buyingandaccessingresourcesarecriticalprocessesthat

lieattheheartofSMBs9dailybusinessefforts.

Unit11UsagesPatternsofE-BusinessforSMEs

Questions:p.90-91

1.HowdopatternsofInternetusagefollowatypicalcourseofdevelopment?

Itoftenbeginswithe-mailandlaterleadstothedevelopmentofwebsitesand

theuseofInternetforresearchandITdevelopment.

2.Whatarethetwotypesofe-CommercesitesoperatinginIndonesia?

Theyare:(1)internationally-ordomestically-basedsiteswhichpromoteproducts

manufacturedinIndonesia,and(2)internationally-ordomestically-basedtraveland

toursiteswhishpromoteIndonesianhotelsandtravelpackages..

Unit14RetailUE-Procurement,9:MinimizingCosts

AndImprovingProductivity

Questions:p.120

3.Accordingtotheauthor,whyshouldwefocusone-Procurementinretail?.

Electronicprocurementcanbeaprimarysourceofcompetitiveadvantage

forretailersin:

a)reducingand/oravoidingcostsandimprovingproductivity;

b)enforcingon-contractbuying;

c)developingreportingcapabilities;

d)reducingpurchasingcycletimeandeffort.

4.Whatarethee-Procurementmodelsintroducedinthisarticle?

Introducedinthisarticleareprivatemodels,publicmodelsandthird-party

procurementservicemodels.

5.Whatcanweexpectfrome-Procurement?

Onlineprocurementcancompletelytransformthewayretailerspurchase

goods,makingprocessefficienciesandpermanentlylowercostsnotonly

possiblebutaffordabletoachieve.

TranslatethefollowingintoChinese:p.121

1.Participationinapublicsystemisalsoafairlylow-riskalternative;however,

functionalityhasbeenslowtodevelop,andinmanycasesparticipantshave

hadtomanuallyupdatetheirinternalsystem.

2.“e・Procurement”capabilitiesprivatelyorpubliclyaretodeterminewhether

yourcurrentprocurementprocessesarebetterthanthoseofthepublic

exchanges.

电子采购，无论是私营还是公共模式，都将确定您当下的采购程序是否优

于公共交换的模式。

3.OneofthekeyadvantagesoftheprivatesystemisthatmanyEnterprise

ResourcePlanning(ERP)vendorsarealreadyaddingthiscapabilitytotheir

systems,whichmaygreatlyreducethedifficultyandexpenseofintegrating

thosefunctions.

私营体系的关键优势之一便是众多的“企业资源规划"(ERP)商人已经动

手将该项规划功能纳入其系统中，从而可能大大减少整合那些功能的难度和费

用。

4.Webelieveretailerswilleventuallyparticipateinanamalgamationofthese

models.

我们相信零售商终将参与融合这些采购模式。

5.Smallerretailersmaylearntorelyonpublicmodelsandthird-party

procurementservice;

小零售商将学会立足于公共采购模式与第三方采购服务模式。

TranslatethefollowingintoEnglish:

1.网络时代的泡沫经济以及相对萧条的经济氛围，迫使零售商不得不调整其经

营战略。

Theinflationandsubsequentdeflationofthedot-comeraandatougher

economicclimateareforcingretailerstoreadjusttheirbusinessstrategies.

2.制造商可以通过对购买程序实施流线化改进以缩短购买周期。

Manufacturersmayreducepurchasingcycletimesandeffortbystreamlining

theirprocurementprocesses.

3.在线采购能够完全改变零售商的采购方式，从而降低成本，提高效率。

Onlineprocurementmaycompletelychangeretailers9purchasingprocess,

thusreducingcostandimprovingefficiency.

4.电子拍卖作为在线交易的组成部分，主要是通过论坛形式提供在线、实时的

商品交易。

Electronicauctions,whichareasubset(componentpart)ofonlinetrading

exchanges,provideonline,real-timeexchangeofgoodsthroughaforum.

5.对所有商品的有效采购是所有零售业的基石。

Itisafoundationstoneforretailingbusinessestoeffectivelyprocureallthegoodsand

services.

Unit17ScanofE-BusinessinHigherEducation

Questions：p.146

1.WhatarethethreeprincipalindustryprocessesonwhichE-Businesshasthe

potentialtoimpact?.

Theyarea)materialflows;b)informationflows;andc)financialflows.

2.WhatarethethreedifferentpartsofthesupplychaininwhichE-Business

hasthepotentialtoimproveefficiencies?.

Theyarea)upstreamactivities;b)internalactivities;andc)downstream

activities.

3.WhatdoesHESreferto?

HESreferstoHigherEducationSystemsinAustralia..

4.WhatdoesROIreferto?

ROIreferstoreturnofinvestment

Unit18CaseStudyofCRM:SecuritiesInstituteofAustralia

Exercisesp.158

II.TranslatethefollowingintoEnglish:

1.澳大利亚证券学院既是金融行业中的教育实体，也是一个基于会员化管理

的组织。

TheSecuritiesInstituteofAustraliaisbothaneducationalbodyanda

membership-basedorganizationinthefinanceindustry.

2.缺乏集中的信息，信息系统缺乏弹性以及信息分析不充分，都对证券学院的

客户关系管理能力构成挑战。

Thelackofcentralizedinformation,lackofflexibilityintheinformation

systemsandinadequateinformationanalysisconstituteachallengetothe

CRMcapabilitiesoftheSIA.

3.证券学院希望给学生和会员们提供更大范围的一对一服务，而不是给一大批

学生提供一个范围严格限定的服务。

TheSIAwantstoprovideanenhancedrangeofone-to-oneservicestoits

studentsandmembers,ratherthanofferarestrictedrangeofservicesfor

cohortsofstudents.

IILTranslatethefollowingintoChinese:

1)Apartfromprovidingfee-for-service,customizedandcontinuing

professionaldevelopmentactivities,theSIAoffersarangeofaccredited

coursesrangingfromAssociateDiplomaleveltoMasterslevel,inprograms

suchastheDiplomaofFinancialAdvisingandtheGraduateDiplomain

FinancialPlanning.

［译文］除了提供付费服务、客户定制的待续的职业发展活动外，SIA还提

供了一系列官方认可的课程计划，范围从大学预科文凭到硕士层次水平，比

如金融顾问及金融计划硕士文凭。

2)Besidesprovidingeachuserwiththeaboveservices,theCRMsystemallows

theInstitutetosecurethesite;providerestrictedandvalue-addcontentto

designatedortargetedSecuritiesInstitutecustomersandpromoteits

productsandservicesandanynewsorsuccessstories.

［译文］除了给每一个使用者提供以上服务外，CRM系统允许学院维护网站安全，提

供严格限定的增值内容给指定或者目标客户以促销产品和服务，并提供一些新闻和成功

的例子。

Unit23SomeTechnologyTrendsAffectingE-Business

Comprehension

•Questions:p.225

1.Arebroadbandnetworkusesonlyinhigh-incomemarket?.

No.Someoperatorsreportthat30to50percentoftheirnewbroadband

subscribershaveneverhadanInternetsubscriptionbefore.

2.Whatisthemainreasonforsubscriberstoswitchtobroadband

technologies?

FastInternetaccessisthemainreasonforsubscriberstoswitchto

broadbandtechnologies.

BecausedataflowfasteranduserswastemuchlesstimewaitingforWeb

pagestodownload,andbecausetheirconnectionsarealwayson,broadband

adopterstendtospendsignificantlymoretimeonline.Atthesametime,

consumerswillbeabletoseekmoreinformation,comparemoreoptions,or

sampledigitalproducts.

3.Issecureenvironmentimportantforbusinessinthephysicalworld?.

Yes.Asureenvironmentisnotanymoreessentialforane-Businessthanitis

forbusinessinthephysicalworld.

4.Iswebautilitythatisassafeaswaterorelectricityuse?

Yes.InternetusersstarttoseetheWebasautilitythatisexpectedtobe

operationalonapermanentbasisandtoposeaslittleriskaswateror

electricityuse.

5.WhydosomeoffshoreISPssendspam(junkmail)tousers?

Inadditiontospammersoperatingforfinancialorotherprofit,oftenfrom

offshoreISPs,spamisoftenusedtocarryoutdenialofserviceattacks.

6.WhatdoDSLandISPrefertorespectively?

DSLreferstoDigitalSubscriberLine,ISPreferstoInternetService

Provider.

•TranslatethefollowingintoChinese:p.221

1.Withregardtobroadband'sinfluenceontheorganizationofenterprisesor

ontransactionsbetweenbusinesses,althoughanumberofinitiativesaimat

buildingnewbusinessmodelsaroundbroadband,noaDDlicntioiiofithas

emergedwithanimpactonthefunctioningofmarketsoronthemanagement

ofcompaniesthatissubstantiallydifferentfromtheeffectsofearlier

commercialapplicationoftheInternet.

［参考译文］

关于宽带对于企业的组织或对于企业间业务往来的影响，尽管许多开创者都旨

在围绕宽带建立新型的商务模式，然而，迄今尚未出现对市场功能或企业管理

的影响力从根本上不同于早期互联网商业应用效果的宽带应用。

Unit27E-SupplyChainManagement:PrerequisitestoSuccess

Exercises:

•TranslatethefollowingintoChinese:p.270

1.Thesupplychainismadeupofalltheactivitiesthatarerequiredtodeliver

productstothecustomerfromdesigningproductstoreceivingorders,

procuringmaterials,marketing,manufacturing,logistics,customerservice,

receivingpaymentsandsoon.

供应链显由将产品交付客户过程所需的一切活动，即从产品设计到收到

订单、获得物料、营销、制造、物流、客户服务项目到接受货款等等组成的。

2.Anyone,anything,anywherethatinfluencesaproduct'stime-to-market,

price,quality,informationexchange,delivery,amongotheractivitiesispart

ofthesupplychain.

同其它一些活动相比，对产品上市时间、价格、品质、信息交换、交货

产生影响的人、物或地点，均为供应链的组成部分。

3.Considerthate-SupplyChainManagementisdigitallyconnectingtheentire

worldintoonebig（verybig）networkofsupplychain.

所谓电子供应链管渔，即是把整个世界连接成一个大（非常之大）的供

应网络！

4.Thegrowthestimatesforthenextfewyearsforbusiness-to-business

e-Commerceareastounding.（Toastonishandbewilder.震惊极为惊讶和迷

惑不解）

今后几年，企业对企业电子商务可能的增长数量将是极其惊人的。

5.Morethanlikely,yourcompanyhasmanyinternalinformationandmaterial

flowprocesspro