餐饮英文培训课件

CateringEnglishTrainingCoursewareIntroductiontotheCateringIndustryCommonEnglishforCateringServicesCateringserviceetiquetteOperationandManagementofCateringIndustryTheDevelopmentTrendsandChallengesoftheCateringIndustry目录01IntroductiontotheCateringIndustryThecateringindustryhasalonghistory,evolvingfromsimplehomecookingtorestaurantsandbanquethallsWiththedevelopmentofsocietyandeconomy,cateringindustryhasgraduallybecomeapillarindustryoftheservicesectorInrecentyears,withthechangeofpeople'sconsumptionhabitsandtheimprovementofcateringtechnology,cateringindustryhasalsobeenrapidlydevelopedTheDevelopmentHistoryoftheCateringIndustryTherearemanytypesofcateringindustry,includingaccommodation,cateringhall,cateringservice,cateringmanagementcompany,etcEachtypeofcateringindustryhasitsowncharacteristicsandbusinessscope,offeringdifferentservicesandproductstomeetpeople'scateringneedsThemaintypesofcateringindustryThecateringindustryisaculturalindustry,whichreflectspeople'seatinghabits,cultureandconditionsDifferentregionsandcountrieshavetheirownuniqueculinaryculture,whichisanimportantpartofworldcultureWiththeglobalizationofeconomyandculture,cateringculturehasalsobeengraduallymergedandcontacted,forminganewcateringcultureTheculturalcharacteristicsofthecateringindustry02CommonEnglishforCateringServices"Goodevening,mayItakeyourorder?"Orderingservicemeetings"Sure,wouldyouliketoorderastarter,maincourse,ordessert?"Orderingserviceresponses"Wouldyouliketoconfirmyourorder?"Orderingserviceconfirmations"Thankyouforyourorder,yourmealwillbereadyshortly."OrderingserviceclosuresCommonEnglishfororderingservicesCommonEnglishforalcoholicbeverageservicesAlcoholiccoverageservicegreetings"Goodeven,mayIofferyousomewineorbefore?"Alcoholiccoverageservicerecommendations"Irecommendthisredwine,itpairswellwithyourmeal."Alcoholiccoverageserviceconfirmations"Wouldyouliketoconfirmyourchoiceofalcohol?"Alcoholiccoverageserviceclosures"Hereisyourdrink,enjoyyourevents."Checkoutservicemeetings"Goodevening,mayItakeyourpayment?""Sure,wouldyouliketopaybycashorcard?""Wouldyouliketoconfirmyourpaymentdetails?""Thankyouforyourpayment,pleasewaitforyourchange."CheckoutserviceresponsesCheckoutserviceconfirmationsCheckoutserviceclosuresCommonEnglishforcheckoutservices

OthercommonlyusedEnglishexpressionsTablesettings"Hereisyourtablesetting,iseverythingtoyoursatisfaction?"Servicerequests"Excuseme,couldyoupleaserefillmywaterglass?"Complainthandling"I'msorrytohearthat,Iwillhaveourmanagerattentiontotheissuerightaway."03CateringserviceetiquetteUniformandAppearanceCateringservicepersonnelshouldalwaysbewellgroovedanddressedincleanandprofessionaluniformsTheirappearanceshouldreflectasenseofpriceandattentiontodetailBodyLanguageandPostureCateringservicepersonnelshouldmaintainaprofessionalpostandusepointbodylanguagetocommunicatewithcustomersTheyshouldstandtallandsmilewarmlytocreateawelcomingatmosphereAppearanceandDemeanorofCateringServicePersonnelGreetingandGreetingsCateringservicepersonnelshouldalwaysmeetcustomerswithawarmsmileandafriendlytoneTheyshoulduseappropriatemeetingsfordifferenttimesofthedayandcircles要点一要点二CommunicationSkillsCateringservicepersonnelshouldhaveexcellentcommunicationskillsandbeabletocommunicateclearlyandpolitelywithcustomersTheyshouldbeabletoanswerquestionsandresolveissuesinaprofessionalandfriendlymanPolelanguageusedincateringservicesCateringServiceProcessSpecificationCateringservicepersonnelshouldtakeordersaccuratelyandquickly,ensuringthatalldetailsarecapturedcorrectlyTheyshouldbeabletoexplainthemenuitemsclearlyandansweranyquestionscustomersmayhaveaboutthemenuOrderTakingCateringservicepersonnelshouldhaveagoodunderstandingofplatingandpresentationtechniquestoensurethatfoodispresentedattractiveontheplateTheyshouldpayattentiontodetailandtakepriceintheirworktocreatevisuallyappealingdishesforcustomersPlatingandPresentation04OperationandManagementofCateringIndustryMarketsizeandgrowthrate01Analyzethecurrentsizeandgrowthrateofthecateringindustry,includingdataonthenumberofrestaurants,sales,andcustomerbaseMarketsegmentation02Identifydifferentsegmentsofthecateringindustry,suchasfinedining,casualdining,fastfood,andtakeout/deliveryCompetitivelandscape03Examinethecompetitioninthecateringindustry,includingthemajorplayers,theirmarketshare,andtheiruniquesellingproposalsMarketanalysisofthecateringindustryPricingstrategyDiscussionsdifferentpricingstrategiesusedinthecateringindustry,suchascostbasedpricing,marketbasedpricing,andcompetitivepricingProductdevelopmentExaminehowcateringcompaniesinnovateanddevelopnewmenuitemstoattractcustomersanddifferentiatethemselvesfromcompetitorsDistributionchannelsAnalyzethedifferentdistributionchannelsusedbycateringcompanies,suchasinhousecatering,externalcatering,onlineordering,andtakeout/deliveryThebusinessstrategyofthecateringindustryBrandpositioningIdentifytheuniquesellingproposalofacateringbrandandhowitdiffersfromitscompetitorsBrandimageDiscussionshowacateringbrandisreceivedbycustomersandwhatfactorscontributetoitsimage,suchasqualityoffood,service,atmosphere,andvalueformoneyBrandextensionExamplehowcateringbrandscanexpandtheirreachandattractnewcustomersthroughbrandextensions,suchasopeningnewbranches,launchingnewproductlines,orcollaboratingwithotherbrandsBrandbuildinginthecateringindustry05TheDevelopmentTrendsandChallengesoftheCateringIndustryThedevelopmenttrendofthecateringindustryDiversionofCuisine:Inrecentyears,thecateringindustryhasseenagrowingtrendtowardsdiversificationofcuisine,asconsumersseekmorediverseandinternationalfoodoptionsThistrendhasopenedupopportunitiesforchefstoexploreandexperiencewithdifferentculinarystylesandtalentsTechnologyIntegration:Technologyhashadapotentialimpactonthecateringindustry,fromonlinefoodorderinganddeliveryservicestoautomationinthekitchenTheintegrationoftechnologyinthecateringbusinesshasstreamlinedoperations,improvedefficiency,andprovidedcustomerswithamoreconservativediningexperienceHealthyandSustainableCuisine:HealthconditionandenvironmentalawarenesshavebecomeimportantfactorsinthecateringindustryChefsareincreasinglyfocusingoncreatinghealthandsustainablemenuthatprioritizeslocal,organic,andsustainabletalentsThecateringindustryishighlycompetitive,withnumericalplayersofferingsimilarproductsandservicesTostayahead,caterersmustdifferentiatethemselvesthroughtheirbrandimage,qualityoffood,andcustomerserviceStrictregulationsandsafetyconcernsposechallengestothecateringindustryChefsandrestaurantsmustcomplywithhygieneandhygienestandardstoensurefoodsafetyandavoidlegalliabilitiesConsumertrendsandpreferencesareconsistentlyevolving,makingitchallengingforcatererstostayrelevantSuccessfulcaterersmuststayaheadofmarkettrendsandadapttheirmenuaccordinglyCompetitionintheMarketpla