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《外贸英文函电》课程教案授课主题第十一章其他形式信函学时2学时授课方式课堂讲授、课堂互动练习课次班级人数教学目的、要求了解电子邮件和邀请信的格式;掌握简历和求职信的基本内容;掌握一些相关且常用的表达。教学重点和难点重点:电子邮件的格式和内容;求职信和简历的写法;难点:如何让自己的简历和求职信吸引雇佣者。教学过程及主要内容备注课程导入选取学生小组实操模拟职场的往来信函,师生共同评价信函,将优秀的作业案例展示给同学们,激发学生学习兴趣。B、课程讲授Becauseoftheoutstandingtimelinessandconvenience,emailshavebecomeanimportantwayofinstantcommunicationinpeople’swork,studyandlife.Thewritercanrevisetheemailsrepeatedlyuntilheissatisfiedwiththembeforesendingthem.Importantemailscanalsobesavedonthecomputerforfuturereference.11.1.1FormatofEmailsEmailscanbeusedtotransmitvarioustypesofcorrespondenceincludingletters,memos,complexreports,tablesofdata,graphs,charts,pictures,audios,videosandsoon.Thetwomainformattingelementsinemailsaretheheadingandthetext.Thecarboncopy,blindcarboncopy,attachmentandthepersonalizedsignatureareoptionalaccordingtotheactualsituation.11.1.2SpecimenEmailsSpecimen1EstablishingBusinessRelationsLanguagepoints:1.fashionableadj.流行的,时髦的e.g.Ourcompanyproducesvariousseriesstyledresses,includingmen’sandwomen’sfashionabledress,children’sdress,underdress,sportswear,jeanswear,etc.我们公司生产各种系列款式服装,包括男女时装、童装、内衣、运动装、牛仔服装等。2.attachv.附上(附件)e.g.HowdoIscanaphotoandattachittoanemail?怎样把照片扫描并放到电子邮件的附件上?3.insupply供给e.g.Asurgeinsupplycouldbematchedbyhigherdemand.供给的剧增可能与更多的需求相呼应。Specimen2NotificationofReceiptofShipmentLanguagepoints:1.receiptofshipment收到货物e.g.Ifthisissodesired,thebuyershallnotifythesellerwelluponreceiptofshipment.如果需要,买方应在收到货物后立即通知卖方。2.packagen.包裹e.g.Iwanttoreportthelossofapackage.我要报告丢失了一个包裹。11.2Invitation11.2.1TypesofInvitationLettersAccordingtodifferentformsofactivity,alltypesofinvitationletterscanbedividedintotwocategories:formalinvitationlettersandinformalinvitationletters.Formalinvitationlettersarewrittenforinvitingbusinesspartnersandcertaindistinguishedpeoplefortheirparticipationinvariousactivities.Alsoreferredasbusinessorofficialinvitationletters,thesefollowaformalformatwithaformaltone.Someoftheselettersarerelatedtomeetings,interviews,training,conferences,inaugurations,etc.Informalinvitationlettersarewrittenforinvitingfriends,peers,relatives,familymembers,neighbours,etc.forsocialoccasionsorevents.Alsoknownaspersonalorfriendlyinvitationletters,thesearewritteninamixtureofinformalformatandformalformat(whereverrequired)withaninformalapproach.Someoftheselettersarewrittenforweddings,birthdayparties,anniversaries,babyshowersandothersocialoccasionsandactivities.11.2.2ContentofInvitationLettersThemainpurposeofwritinginvitationlettersistocoordinatethenumberofguestscomingbeforethedateoftheevet.Thedetailsabouttheeventarehelpfulforthegueststomakedecisions,soinvitationlettersshouldbeinformative,includingallthedetailsabouttheevent,fromthelocationtothetime,andfromthedresscodetothethemeoftheparty.Noscopeofconfusionshouldbeleftfortheguests.11.2.3InvitationCardsDespitethelimitedspaceoninvitationcards,thefollowingbasicinformationshouldbeincluded:* fullnameofthehost;* standardexpression(e.g.requestthepleasureofyourcompany,solicityourgraciouspresence);* purposeoftheinvitation;* fullnameoftheinvitee;* day,dateandtimeoftheevent—Datesmustbewritteninlettersandyoushouldnotuseabbreviation;* nameoftheplace,locationwithcompleteaddress;* R.S.V.P—Itisanabbreviationfor“répondezs’ilvousplaît,”whichmeans“pleasereply.”AnR.S.V.Pisessentialatpartieswherethehostneedstoknowexactlywhowillcome,sothehostcanorganizethingsaccordinglyonthebasisofitsconvenience;* contactinformationsuchastelephoneormobilenumberoraddressofthehost;* anyotherrelevantdetails.11.2.3SpecimenLettersSpecimen3FoodExpoLanguagepoints:1.attendv.参加,出席e.g.Pleaseletusknowifyoucannotattendthemeeting.你若不能参加会议,请通知我们。2.expositionn.展览会,博览会(informal:Expo)e.g.ShanghaiwillholdtheWorldExpositionnextyear.WillyoubringyourfamilytovisittheExpo?世博会明年将在上海举行,您是否准备携家人一同参加世博会呢?相似词语:exhibition3.attendancen.出席,出勤e.g.Theattendancewasencouraginglyhigh.出席人数之多令人振奋。4.invitationn.邀请;请柬e.g.Thankyouforyourinvitation,whichIamverypleasedtoaccept.承蒙邀请,我欣然接受。Admissionisbyinvitationonly.凭请柬入场。5.dropamessage留言,留下消息e.g.Incaseyouneedfurtherclarification,dropamessagehere.Iwouldbemorethanhappytohelpyouout.如果您需要进一步说明,请在这里留言。我非常乐意帮助您。Specimen4DinnerLanguagepoints:1.electronicproducts电子产品e.g.Electronicproductsfallwithinthescopeofourbusinessactivities.电子产品在我公司业务范围内。2.p.m.下午,是postmeridiem的简称e.g.At6p.m.therewillbeareceptionandcashbar.下午6点有招待会和只限现金酒水吧台。相关表达:a.m.上午3.appreciatev.感激,感谢e.g.Iwouldappreciateitifyoupaidincash.如果你付现金,我会不胜感激。4.bythisThursday在这个星期四,这个星期四之前e.g.PleasefillthisapplicationformoutandreturnittouswiththenecessarydocumentsbythisThursday.请填妥这应征表格,并连同所需文件于这个星期四前交来。Specimen5AnInvitationtoaForum(InvitationCard)Languagepoints:1.cordiallyadv.诚挚地,诚恳地e.g.Inspectioniscordially(respectfully)invited.恳(敬)请莅临视察。2.forumn.论坛e.g.Morethan800delegatesareexpectedtoattendthethree-dayFortuneGlobalForum,whichopensonMonday.预计将有800多名代表参加为期三4.summitn.(政府间的)首脑会议,峰会e.g.Thereisaneedforunderstandingandcooperationasweapproachthesummit.在我们即将参加峰会之际需要理解与合作。Specimen6AnInvitationtoanAnnualDinner(InvitationCard)Languagepoints:1.annualdinner公司年会,周年晚宴e.g.Atthisannualdinner,Iwouldliketowelcome,firstandforemost,ourforeignguestswhocomesallthewayhere.在此次周年晚宴上,我首先欢迎远道而来的外宾。2.cocktailn.鸡尾酒e.g.Wehavecoffee,tea,juice,cola,beerandcocktails.我们提供咖啡、茶、果汁、可乐、啤酒和鸡尾酒。3.attiren.服装,衣着,着装(正式)e.g.Yourattireshouldreflectbothyourenvironmentandyourposition.你的衣着既应反映你的环境又应反映你的职位。4.businessformal商务正装e.g.Asyouwalkthroughyournewworkplace,notewhetheryourco-workersaredressedinjeansandflip-flopsorbusinessformal.当你从工作的地方走过时,注意你的同事是穿着牛仔裤或拖鞋还是商务装。11.3JobApplicationThereasonwhyresumesandcoverlettersholdsomuchofsignificanceisthattheyareefficientmediumsforrecruiterstogetanoverviewofcandidates’accomplishmentsandexpertise.Employersarealwaysinsearchofeasywaystofindoutpotentialcandidatesandresumesandcoverlettersarepiecesofpaperwhicharedesignedforthatpurpose.11.3.1ResumesChronologicalresumes;Functionalresumes;Combinationresumes11.3.2SpecimenResumesSpecimen7ChronologicalResumeLanguagepoints:1.managerassistant经理助理e.g.Youradvertisedpositionofmanagerassistantinterestsme.我对于您招聘广告上刊登的经理助理的职位很感兴趣。相关表达:generalmanagerassistant总经理助理2.humanresourcemanagement人力资源管理e.g.Personnelselectionandassessmentareimportantresearchfieldsinhumanresource,management.人事选拔与评价是人力资源管理中的一个重要研究领域。3.supervisev.监督,指导e.g.Isupervisethepackingofallmailorders.我监督所有邮购商品的包装。4.coordinatev.协调e.g.Underthecurrentinternationaleconomiccircumstances,allpartiesshouldcooperateandcoordinatewitheachother.在当前国际经济形势下,各方应该同舟共济、协同合作。5.affairsn.事务;不正当关系e.g.Lawyersandaccountantsbegantryingtountanglethecomplexaffairsofthebank.律师和会计们开始尝试厘清银行复杂的事务。6.after-sale售后e.g.Pursuinghigherqualityandperfectafter-saleserviceisouraiminggoal.更高的质量和更完善的售后服务是我们不懈追求的目标。7.knowledgeableadj.有见识的,知识渊博的e.g.Iamknowledgeableandlevelheaded.我知识丰富、头脑冷静。常用搭配:beknowledgeableaboutsth.对什么都很在行8.skillfuladj.熟练的e.g.Thegirlisskillfulatfigureskating.这姑娘善于花样滑冰。常用搭配:beskillfulat/in有技巧的,熟练的beskilledat/in熟练的,有技能的9.aggressiveadj.积极进取的;攻击性的,好斗的e.g.Agoodsalespersonhastobeaggressiveintoday’scompetitivemarket.在当今竞争激烈的市场上,一个好的销售员应该有进取精神。10.flexibleadj.灵活的e.g.Hiscompanyoffersaflexiblepackagingserviceforthefoodindustry.他的公司为食品工业提供灵活的包装服务。Specimen8FunctionalResumeLanguagepoints:1.positionn.职务,职位e.g.Hispositionasleaderisunderthreat.他的领导职位受到威胁。2.urbanadj.城市的,城镇的e.g.Isthattrueintermsofurbanplanning?就城市规划而言,这是真的吗?3.Fortune500company《财富》500强公司,世界500强公司e.g.IworkattheheadquartersofaFortune500companyinamajorcity.我在一家世界500强公司的大城市总部上班。4.coreadj.核心的e.g.Weneedtoconcentrateonourcorebusiness.我们需要集中在核心业务上。5.qualificationn.资历,技能条件;资格,学历e.g.Ifeelsurethatintermsofqualification,abilityandexperience,youareabsolutelysuitedtothepositionwehaveinmind.我确信就资历、能力和经验而言,你是做这份工作最合适的人选。Shehasadegreeandateachingqualification.她拥有学位和教师资格。6.adeptadj.熟练的,擅长的e.g.Theyalsoneedtobeadeptatcollaboratingwithcolleaguesoutsideofit.他们还需要擅长与部门外的同事合作。7.projectv.预计,推算e.g.Totalexpenditureisprojectedtoriseby25%.总开支预计增加25%。其他用法:projectn.项目8.mitigationn.缓解,减轻e.g.Thecurrentfocusshouldbeonmitigationmeasures.当前的重点应放在采取缓解措施方面。9.intendedfor目的在于,旨在e.g.Theseshoesareintendedforwalkingonice.这种鞋是用于在冰上行走的。10.efficientadj.高效的,效率高的e.g.Efficienttechnologyisherenow,provenandinexpensive.现在已经有了高效的技术,而且经过验证和价格低廉。相关词语:efficientadj.起作用的,有效果的11.disposaln.处理,清除e.g.Attemptsarebeingmadetosolvetheproblemofwastedisposal.正在想办法解决废物处理的问题。常用搭配:atyourdisposal任由某人支配12.obligationn.义务,责任e.g.InChina,itisourresponsibilityandobligationtotakecompulsoryeducation.在中国,接受义务教育是我们的权利和义务。13.expertisen.专业知识e.g.Wehavedrawnonadvancedtechnologyandmanagementexpertiseofforeigncountries,andhaveextendedourexchangesandcooperation.我们吸收与借鉴国外先进技术和管理专业知识,进一步扩大了对外交流与合作。14.commitmentn.贡献,投入;承诺e.g.Hiscommitmenthasbeenunquestioned.他的贡献是无可置疑的。Wemadeacommitmenttokeepworkingtogether.我们承诺要继续合作。15.transitionn.过渡e.g.Weneedtoensureasmoothtransitionbetweentheoldsystemandthenewone.我们需确保新旧制度之间的平稳过渡。16.professionaln.专业人士,职业人士e.g.HehadbeenaprofessionalsinceMarch1985.他自1985年3月以来一直是一名职业人士。其他用法:professionaladj.专业的,内行的17.mastern.硕士;专家e.g.Ihaveamaster’sdegreeinaccountingaswellasabachelor’sdegreeinaccounting.我有会计学硕士学位和会计学学士学位。ShewasamasteroftheEnglishlanguage.她曾是一名英语语言专家。18.bachelorn.学士;单身汉e.g.IreceivedaBachelorofBusinessAdministration.我获得了工商管理学士学位。Onlymenareinvitedtothebachelorparty.只有男性受邀参加单身派对。Specimen9CombinationResumeLanguagepoints:1.creativeadj.创造性的,有创意的e.g.Wehaveacreativedesignteamandskilledworkers.公司拥有一个有创意的设计团队和熟练的技术工人。其他用法:creativen.(非正式)创作者,搞创作的人2.overseev.监管,监督e.g.Intheory,boardsaresupposedtooverseetheactivitiesofCEOs.理论上,董事会应该监督CEO们的行为。3.deliverablen.交付品,应交付的产品(一般用复数deliverables)e.g.Strivetocompletedeliverablesbeforetheirduedatesandunderbudget.努力按时按预算完成交付的任务。4.senioradj.高级的,资深的e.g.Thepanelthatwillbeinterviewingyouconsistsofseniormanagersfromdifferentdivisionsofthecompany.即将面试你们的面试评审团成员包括公司各部门的高级经理。5.spearheadv.带头,做先锋e.g.Youarerequiredtospearheadnewproductdevelopments.你被要求带头开发新产品。6.bouncerate(网站)跳出率e.g.Youcanseemetricssuchaspageviews,uniquepageviews,averagetimeonpageandbouncerate.能够看到的指标包括页面浏览量、唯一身份浏览量、页面平均停留时间和跳出率。7.mentorv.指导e.g.Recruitandmentorstafftogrowtheteam’scapabilityandtheirindividualtalent.招聘和指导员工,以增强团队能力和发掘个人才能。其他用法:mentorn.导师,指导者8.stakeholdern.利益相关者,出资方,参与者e.g.Ourstakeholdersareactivelyinvolvedwiththeproject.我们的出资方积极地参与项目之中。11.3.3CoverLettersCoverletters(alsoknownasjobapplicationletters)serveanimportantpurpose:theypresentthecaseforwhyacandidateshouldbehired.Awell-writtencoverletterwillsupplementtheresumebyfocusingonwhythecandidateiswell-qualifiedforthejob.Coverletters,bothprintedandemail,aredesignedforavarietyofdifferenttypesofjobapplicationsandemploymentinquiries.Here’sanoutlineoftheitemsthatshouldbeincludedineverycoverletter.11.3.4SpecimenLettersSpecimen10PrintedCoverLetterforFull-TimeJobLanguagepoints:1.printedcoverletter纸质版求职信,印刷版求职信e.g.PleasesendaprintedcoverlettertoLaurabynextFriday.请在下周五之前发一封纸质版求职信给劳拉。2.full-timejob全职工作e.g.Mostpeoplewhohavesecuredadecent,secure,full-timejobhaveenjoyedadoseofluckindoingso.大多数获得体面、有保障的全职工作的人,都在这样做的过程中享受到一些运气。3.enthusiasticadj.热情的,热衷的e.g.Manypeopleareenthusiasticaboutonlineshoppingbecauseofitsconvenience.很多人热衷于网购的原因在于其便利性。4.specialistn.专家,专业人员e.g.Ifyouaskastaffmemberaboutsomething,andtheydon’tthinktheycanhelpyouenough,they’lldirectyoutoourspecialist.如果你向工作人员询问某件事,而他们认为自己帮不上忙,就会引导你去找我们的专家。5.consistentlyadv.一贯地,一致地e.g.Herworkhasbeenofaconsistentlyhighstandard.她的工作一直保持着高标准。6.resolutionn.解决;决心e.g.Afterbothsideshavecalmeddown,theycanuseanotherkeystrategyforconflictresolution.在双方都冷静下来之后,他们可以使用另一种解决冲突的关键策略。Specimen11EmailCoverLetterforPart-TimeJobLanguagepoints:1.associaten.助理,副手e.g.Asaleassociatemayhavedutiesofmakingcallstoprospectivecustomers.一个销售助理的职责可能是给潜在的顾客打电话。2.attentionn.注意,关注e.g.Ourcompanypaygreatattentiontoqualitycontrolandalwaystrytoprovideourcustomerswithtop−qualityproducts.公司注重质量控制,不断努力为客户提供具有一流品质的产品。3.assetn.有用的人,优势;财产,资产e.g.Ourcreativityinthefieldoftechnologyisourgreatestasset.我们在技术领域的创造力是我们最大的优势。4.utilizev.使用,利用e.g.Theagentswereabletoutilizetheirfullpotentialandexperiencestobuildupthecompany.这些代理人能够充分利用他们的潜力和经验来促进公司发展。5.extensiveadj.大量的,大规模的;广泛的,全面的e.g.Extensiveresearchhasshownthattheeffectsofshort-termpricepromotionsonsalesthemselvesar
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