毕业论文-锦州华宝汽车4S店的售后服务管理研究

摘要锦州华宝4S店成立于2021年，四年来一直不断进步，在辽西地区获得了长足开展。但由于锦州华宝汽车4S店仍处于成长期，售后效劳中仍存在很多问题。因此,分析锦州华宝4S店目前存在问题并进行对策研究，对于提升效劳质量、打造效劳品牌具有一定的实际意义。本文以锦州华宝汽车4S店的售后效劳管理为研究对象，结合宝马汽车现状对锦州华宝4S售后效劳中存在的问题进行了分析，并提出了改良对策。首先阐述了售后效劳接待中礼仪标准、接待场所建设和接待流程等方面存在的问题，并进行了有针对性的改良和调整。其次，对售后备件库存管理、备件调用等问题提出了改善的方案。再次，对锦州华宝4S店的顾客满意度管理提出了建立顾客信息库、顾客信息分类管理、顾客管理6S战略等改良策略。最后对该企业人力资源管理提出了有针对性的建议。通过上述论证分析，可以提高4S店售后效劳的效劳水平，为从事售后效劳的管理人员提供借鉴。关键词：4S店；售后效劳管理；顾客满意度AbstractJinzhouHuabao4Sshopwasestablishedin2021,Ithasbeenprogress,gainedrapiddevelopmentinwesternLiaoninginlastfouryears.However,JinzhouHuabaoauto4Sshopisstillinthegrowingyears,therearestillmanyproblemsinservice.Therefore,thestudyof4SJinzhouHuabaoshopiscurrentlyproblematicSolutions,vigorouslyimproveservicequality,servicebrandhasitssignificance.Inthispaper,taketheservicemanagementinJinzhouHuabaoauto4Sshopastargetforthestudy,combinedwiththecurrentstateofJinzhouHuabao4Sproblemsinservicewereanalyzedandproposedcountement.Firstly，itdescribestheserviceproblemsinthereceptionandthereceptionfromthesaleofetiquette,receptionvenueconstructionandreceptionprocessissuesweredetailedimprovementsandadjustments.Secondly,thesaleofsparepartsinventorymanagement,sparepartsandotherissuesraisedcallsforimprovementprogram.Again,takeanexamplethatanalysisofcustomersatisfactionmanagementinJinzhouHuabao4Sshoptoproposedtheestablishmentofthecustomerinformationdatabase,customerinformationmanagementandcustomermanagement6Sstrategy.Finally,thehumanresourcemanagementofatargetedrecommendations.Throughtheaboveanalysisdemonstrates,4Sshopservicecanimproveservicelevels,servicemanagersengagedinprovidingreference.Keywords:4Sshop;servicemanagement;customersatisfaction

目录TOC\o"1-3"\h\u13417第1章绪论 ITheresearchofChineseautomobiledistributionchannelWiththeestablishmentofthesocialistmarketeconomyandimprove,themarketmarketinginthenationaleconomyincreasinglyprominentrole.Morethan30yearsofreformandopeningup,Chinahasabatchofstrengthoftheautocompanies,butwiththeadventofinternationalization,theintensemarketcompetition,ourcountryenterprisetothecarwithforeignautoenterprisecompetitionintheindustryneedsthedomesticautoenterpriseoffurtherresearchthinking.WiththerapiddevelopmentofChina'sautomobilemarket,howtodealwiththeincreasinglyfiercecompetition,hasbecomeacarmanufacturersinfrontofthemajorissue.Therefore,assoonasestablishesconformstothemarkettoruntheruleoftheChinesecarindustrymarketingmode,introduceanewmarketingstrategyistomakethecirculationsystemmodernization,enhancethecompetitivenessoftheautoindustrymarket,withtheinternationalcommunity,ensurethehealthyandrapiddevelopmentofautomobileindustryoftheinevitablechoice.AlongwiththeChineseautomobileindustry'sfastdevelopment,theautomobilecirculationindustryalsoenteredanunprecedentedgrowthperiodafter1995.Inthistime,theautomobilecirculationformandideaishavingthehugechange.AlongwithChinesereformandopening-upprocessspeedup,theconnotationwhichtheautomobilecirculatedalsoobtainedwidespreadextending.Themaindistributionchannelnottobemoreandmoreobvious,decentralizedpersonalizationofsalesisrisingnow.Distributionchannels,alsoknownassaleschannels:Theproductorservicefromthemanufacturerbytheflowofconsumersthroughtheentirechannel.Thatpassageisusuallyfromthemanufacturer,middleman(franchisee,wholesale,anddealer)andotherassistanceorganizationsconstitute.Thejumping-offpointisthemanufactoryorministrantpromotersoftheproduct,theterminalpointisconsumerorcustomers.Theexistingautomobileexchangemarket,brandmonopolystore,chainstore,theautomobilesupermarketarealltofacetotheconsumerdirectly.Distributionchannelsandmerchandisearecloselyrelatedtothetransferofownershipitdoesnotincludetheproductionprocess,alsonotincludingprocurementofrawmaterialscausedbythechannelthroughwhichownership.Itsdifferentsaleschannels,becausemarketingchannelscoverstheprocurementofrawmaterialsandselltheirproductsarisingfromthetransferofownershipthroughwhichthechannels.InotherwordsmarketingoutletincludesDistributionchannel,salechannelalsoincludestockchannel.Sothatretailsthechannelisthemarketingchannel'simportantcomponent.Whenresearchsaledomainmarketingchannel,marketingchannelsanddistributionchannelsareequivalent.Becausethecategoryofthisresearchfocusesthesalerealminautomobileonly,didnotinvolvethepurchaseofitsoriginalmaterial,so,inautomarketing,referredtodistributionchannelsandsaleschannelsbotharethesame.Regardlessofretailstheautomobilecirculationchannelwhichthechannelorthemarketingchannelarelookedmicroscopically.Itisstandsintheautomobilemanufacturerangle,comesuptheresearchmanufacturerproductpathtargetmarketbestchannelfromthemicroscopicstratificationplane.Buttheresearchoftheautomobilecirculationchannelcontentsismuchcomprehensive;itnotonlyneedstoconsidertheautomobilemanufacturer,butalsoneedstoconsidercirculationbusinessenterprise,eventheconsumer.Theautomobilecirculationchannelinvolvesthenewcarmarketingchannel,theusedcarmarketingchannel,theabandonmentvehiclerecyclingchannel,andtheautoaccessorymarketingchannel,butautomobiledistributiononlyinvolvesthenewcarsaleservicesstructure,andonlyresearchtheautomobilemanufacturer’schannelstrategy.Becauserealmofthisresearchdomainmainlyinnewcarsale,thereforeinthisresearchmentionedthecirculationchannelwithretailschannel'sconceptalsotobepossibletoregardastoequate.Themainchanneloftheprocessofautomotiveproductsentityprocess，autoproductentityprocessflow,paymentprocess,theownershipoftheinformationflowandautosalespromotionprocess.Automotiveproductsareautomobilemanufacturersfromphysicalprocesstransfertoendusersandconsumers.Afterproducedcars,themanufacturershouldbebasedtheorderfromshelloutthefranchiser,thendeliveredtocustomersbydealers.Ownershipofautomotiveproductsflowreferstocarownershiptransferbythemanufacturertodistributorandthentotheuser'sprocess.Thepaymentflowisreferstotheend-usertopaythebilltothedealerandthedealertopaythebilltothemanufacturer.Theinformationflowistheprocessthateachadjacentorganizationdeliverstheinformationandcarriesonthecommunication.Carsalespromotionprocessisachannelmemberinfluenceonanotherchannelmember’sprocess.TheChineseautomarkethasbeenexperiencingrapidgrowthaftertwoyears,in2004thegrowthstartedtoslowdown.Becausein2003thehotautomarketluredeachautomobilemanufacturertoraiseits2004productionplantarget,butin2004theChineseautomarketsperformancewasverybad,soatpresenteachmanufacturer'sautomobilereserveincreasesobviously.Facedwiththeincreasinginventory,theautomobilemanufactoryisinadditiontoadjustitproductionplan,themarketingmethodthatistoreduceprice.Butreducepricethestrategyjustpurchasetheconfidenceinbiggerandbiggerinjuryconsumer,sotheconsumerheldthemoneytotreatandbuyin2004ofhesitatedthemotiontoupsurgeagain.Atthesametime,theautomobileproducthomogenizationturnswithqualitytoincreasebutstrengthengraduallyalongwiththecartype,theChineseautomobilesalemarketisalreadytobebeenquicklybythesellingpartymarketinthebeginning,changingtowardthebuyermarket.Undersuchbackgroundofmarket,onlythedistributionchannelcanbringcompetitiveadvantagefortheautomobilemanufacturer.Thisisthemean“Theonewhogetthedistributionchannelwillgainedtheworld〞.Theoneoftheimportantlinksofthemarketmarketing,retailtheunsteadyofthedistributionchanneltothemanagementefficiency,competitionabilityofthemanufactoryandconductthesafetieswillproducebadinfluence.Therefore,howbuildupdistributionchannel,excellentturntheexistingdistributionchannel,acquirethebiggestcompetitiveadvantagewillbeanimportantproblemthattheautomobilemanufacturertoface.Actually,theautomobilemanufacturerhasalreadystartedtheretaildistributionchannelthatexaminesitoneselfwiththenewsenseofvision,andakindofimportantresourcesthatthedistributionchannelconductsandactionspromotesitscompetitionability.Undertheconditionofsuchmarketbackground,thisstudypurposethathelpthemanufacturersplanning,improving,amelioratingdistributionchannels.Theautomobileindustry,akeysectorinChina’sindustrializationandmodernizationefforts,hasbeendevelopingrapidlysincethe1990s.Inrecentyears,Chinahasbecometheworld’sfastestgrowingautomotiveproducer.Annualvehicleoutputhasincreasedfromlessthan2millionvehiclesinthelate1990sto9.5millionin2021.Intermsofproductionvolumein2021,ChinahassurpassedKorea,France,Germany,andtheUnitedStates,trailingonlyJapan.AdisproportionateshareofChina’soutputwasheavyvehiclesinthe1990s.However,since2000China’sgrowthhasbeenledbyanincreaseinpassengercars,whichnowaccountformorethan65%ofitsvehicleproduction.China’sautomobileindustryhascontinuedtoexpanddespitetheglobaleconomicdownturn.FromJanuarytoOctober2021,morethan10millionvehiclesweresoldinChina.Ifsuchgrowthcontinues,Chinaisonitswaytobecomingworld’slargestautomarket.UnlikeKoreaorJapan,China’sautomotiveindustryhasdevelopedextensivelythroughforeigndirectinvestment.ThisinvestmenthascomeintheformofalliancesandjointventuresbetweeninternationalautomobilemanufacturersandChinesepartners.TheinternationalautomobilemanufacturersareunlikelytopromoteChineseexportsthatcompetewiththeirownproductsinothermarkets.Asaconsequence,theChinesecompaniesthathaveexpressedastronginterestinexportingcarshavenothadstrongtiestoforeigncarproducersandthat,consequently,maystruggletomeetsafetyandemissionstandardsinindustrializedcountries.However,ifindependentproducers,suchasGeely,canachievemuchhigherstandards,theycouldprovetobeastronginternationalcompetitor.Ford’sproposedsaleofVolvotoGeelymayhelptheChinesecompanyimproveitsproducts.Chinaexportsandimportsfewmotorvehicles.Exportsaregrowingmuchmorerapidlythanimportsandaremostlylighttrucksandpassengercarsshippedtodevelopingcountrymarkets.Bycontrast,ChineseautopartsexportsarealreadymakinginroadsintotheUnitedStatesandotherdevelopedmarkets.WhileU.S.motorvehicletradewithChinawasinsignificantin2021,theUnitedStatesimportedmorethan$5.5billioninpartsfromChina,whileitexportedaboutone-eighthofthatamount.Manyoftheseimportsareaimedattheaftermarket,asmostofwhatChinanowexportstotheU.S.marketarestandardproductssuchasbrakeparts,electricalandelectronicparts,andseatingandinteriortrim.ButwithhighratesofinvestmentandstronggrowthinChinabytheleadingU.S.manufacturersofbothcarsandparts,majormotorvehiclecompaniesarelikelytoincreasesourcingfromChina.TherehavebeenasignificantnumberoftradedisputeswithChinarangingfromimplementationofobligationsthatweremadewhenChinajoinedtheWTO,China’sexchangeratepolicy,laxtradelawenforcement,andallegedsubsidiestoindustrialproducers.WithabilateralU.S.tradedeficitthatrosetomorethan$268billionin2021,representativesoftheObamaadministration,aswellasmanyMembersofCongress,wouldliketoachievemorebalanceinU.S.-Chinatraderelations.WithintheChineseindustrializationprocess,nodevelopmentmaybemoreimportantthanthegrowthofChina’sautomotiveindustry,whichisacatalystformanyotherlinkedsectorsoftheeconomy.Inparticular,China’sfocusontheautoindustryandthesupportinginfrastructureanddevelopmentpatternsthataccompanyitmayhavethepotentialtoupsetmanyexistingmanufacturingandtraderelationshipsinsignificantwaysthatare,atpresent,unclear.AlthoughChinesedomesticautomotiveassemblyfirmsappearunlikelytobecomesignificantexportersofautomobilestotheUnitedStatesintheshortterm,theChinesegovernmentappeared,initsMarch2021three-yearplanfortheautoindustry,“AutomotiveIndustryReadjustmentandRevitalizationPlan,〞tobetakingalong-runviewofthesector’sdevelopment.2TheautomobileindustryhasbeenamajordriveroftheU.S.andotherindustrialeconomiessinceHenryFordappliedassemblylinetechniquesformanufacturingcarsandchangedtheproductfromaluxuryitemforwealthyconsumerstoanearlyessentialcomponentofeverydaylife.TheautomobileindustryisalreadyamajorforcepropellingtheChineseeconomyanditsworkforce;themainquestioniswhetherChinawillmainlyconsumeautomobilesinitsownmarket,takeamoreaggressiveexport-orientedapproachsimilartothatofJapanandKorea,orcreatesomemixtureofthesetwo.IndicatorssuggestthatChina,alreadyfarmoreopentoforeigninvestmentthaneitherJapanorKorea,maytakeahybridapproachthatfocusesondomesticconsumptionwhilealsobuildingvehiclesforexportinordertoinduceChinesecompaniestoproduceworldclasscars.Additionally,China’sautomotivepartsmanufacturingsectorisexportfocused,increasinglycomplex,andrapidlymovingfromlow-costtomorevalue-addedproduction.WhiletheglobaleconomicdownturnhashadamajorimpactontheU.S.automotivesector,China’srapidlygrowingautoindustryhasbeenabrightspot—especiallyforforeignfirmswithapresenceinChina.In2021,Chinaproducednearlyeighttimesasmanymotorvehiclesasitdidinthemid-1990s.Withannualproductionof9.5millionvehiclesin2021,itsurpassedtheUnitedStatesforthefirsttime,asthesecondlargestnationalvehicleproducer,trailingonlyJapanintotalvehicleoutput.FromJanuarytoOctober2021,about10.89millionvehicles,reportedly,weresoldinChina.3IfChinacansustainthislevelofgrowth,itwillovertaketheUnitedStatestobecomethelargestautomarketintheworld.中国汽车分销渠道分析随着社会主义市场经济的建立和完善，市场营销在国民经济中扮演着越来越重要的角色。在30多年的改革开放中，中国建立了一批有实力的汽车公司，但在国际化、剧烈的市场竞争中，我国企业与国外汽车企业的汽车行业竞争需要国内汽车企业形成进一步研究的思路。快速开展的中国汽车市场，如何应对日益剧烈的竞争，已成为一个汽车制造商面前的主要问题。因此，尽快建立起符合市场运行规那么的中国汽车行业营销模式，引入一个新的营销策略是使流通制度现代化，增强汽车行业市场竞争力，同国际接轨，保证汽车行业的稳定和快速开展的必然选择。随着中国汽车工业的快速开展，1995年之后汽车流通行业也进入了一个前所未有的开展时期。在这个时间，汽车流通形式和想法发生巨大的变化。随着中国改革开放进程加快，汽车流通形式的思路也得到了广泛的扩展。主要的分销渠道并没有越来越明显，而现在演变出分散管理的个性化销售。分销渠道，也称为销售渠道：产品或效劳从制造商流通到消费者的整个通道。这通道通常由制造商、中间商(特许经营人、批发、和经销商)和其他援助组织构成。这个出发点是制造企业或产品的效劳的推动者，终点是消费者或客户。现有的汽车交易市场、品牌专卖店、连锁商店、汽车超市都是直接面对消费者。分销渠道和商品密切相关，所有权的转让不包括生产过程，也不包括原材料的采购渠道引起的所有权。其不同的销售渠道包括了原料的采购和销售，产品所引起的所有权转让也要通过这个渠道实现。换句话说营销渠道包括分销渠道，还包括股票渠道。所以，零售渠道是营销渠道的重要组成局部。当研究销售领域营销渠道时，营销渠道和分销渠道是等价的。因为分类的研究主要只集中在汽车销售领域，不涉及购置它的原始材料，因此，在汽车销售领域中分销渠道和销售渠道都是相同的。该研究的汽车流通渠道内容非常全面，它不仅需要考虑汽车制造商，也需要考虑流通企业，甚至是消费者。汽车流通渠道涉及新的汽车营销渠道，营销渠道的二手车，遗弃车辆回收渠道，和汽车配件营销渠道，但汽车分销只涉及新的汽车销售效劳体系，只有研究汽车制造商的渠道策略。因为这个研究领域的领域主要在新车销售，因此在本研究提到了流通渠道和零售渠道的概念也可以视为等同起来。汽车产品实体主要销售渠道的过程，汽车产品实体流程、付款流程，信息流的所有权和汽车销售推广过程。汽车产品是汽车制造商从物理过程转移到最终用户和消费者。生产的汽车后，制造商应该从经销商建立订单，然后交付给与客户对接的经销商。汽车产品实体流程是指汽车所有权转移由制造商向经销商，然后给用户的过程。付款流程是指最终用户支付的议案，经销商和经销商来付账给制造商。信息流动的过程中每个相邻组织提供信息并进行沟通。汽车促销过程是一个渠道成员对另一个渠道成员的影响的过程。中国汽车市场已经历快速增长两年后，2004年，经济增长开始放慢。因为在2003年炽热的汽车市场吸引每个汽车制造商提高其2004年生产方案的目标，但在2004年，中国汽车市场的表现也很糟糕，所以目前每个制造商的汽车储藏增加明显。面对库存的不断增加，汽车制造厂是除了调整生产方案，其他的营销方法便是减少价格，但降低价格的策略只是越来越大的伤害消费者，所以消费者持有这笔钱来治疗，2004年汽车市场的运动热潮再次降低了。与此同时，汽车产品的均质化与质量提高而将逐渐增强以及汽车类型，中国汽车销售市场已经是被迅速的销售聚会一开始，改变市场向买方市场。在这样的市场背景，只有分销渠道可以带来竞争优势的汽车制造商。这是意味着“获得分销渠道将获得世界〞。一个重要的环节，市场营销、零售不稳定的分销渠道的管理效率、竞争能力的工厂和开展平安会产生很坏的影响。因此，如何建立分销渠道，优良的把现有的分销渠道，获得最大的竞争优势将是一个重要的问题，汽车制造商面对。实际上，汽车制造商已经开始零售分销渠道，分销渠道的进行促进其竞争能力提高。汽车行业，作为一个关键部门在中国的工业化和现代化作出的努力，自1990年代迅速开展。近年来，中国已成为世界上增长速度最快的汽车生产商。中国的汽车年产量已经从90年代末的200万台增长到2021年的950万台。从2021年开始，中国的产量已经超过韩国，法国，德国，美国，仅次于日本。90年代重型车占中国汽车产量的很大比重。然而，自2000年以来中国的经济一直由轿车的增加而增长，目前产量超过总产量的65%。尽管全球经济衰退，中国的汽车行业还在继续扩张。2021年1月至10月，中国汽车销量超过1000万。如果这样持续增长，中国将成为全球最大的汽车市场。与韩国或日本相比，中国汽车产业广泛通过外国直接投资开展而成。这个投资建立在合资企业国际汽车制造商和中国合作伙伴之间。国际汽车制造商不可能促进中国出口在市场中与自己的产品竞争。因此，中国公司也表示如果没有和国外制造商的密切合作，可能难以满足在工业化国家的平安和排放标准。然而，如果独立生产商可以到达更高的标准，如吉利，他们可能会成为一个强大的国际竞争对手。福特提议出售沃尔沃，吉利可以帮助中国公司改善其产品。中国出口和进口机动车辆很少。出口增速远快于进口，其中大多是轻型卡车和客车运往开展中国家市场。相比之下，中国汽车零部件出口已经打入美国和其他兴旺市场。虽然在2021年美国汽车与中国的贸易是微缺乏道的，美国进口超过55亿美元的零部件来自中国，而它出口金额仅是那个的八分之一。许多这些进口是针对售后市场，因为中国现在向美国市场出口的大多都是标准产品，如制动部件，电气和电子部件，座椅和内饰。但与高水平的投资商和在中国的强劲增长的领先的美国制造商的汽车和零部件，大多的汽车公司可能会增加从中国采购。中国已经形成了大量的贸易，中国参加WTO之后的现实义务，是中国的汇率政策，宽松的贸易执法，和所谓的补贴工业生产商。随着双边贸易逆差，2021年美国的贸易逆差上升到2680多亿美元，奥巴马政府，以及许多国会成员，想实现更平衡的中美贸易关系。在中国的工业化过程中，没有比汽车工业的开展更重要的了，这作为一个催化剂加快了许多其他经济部门的联系。特别是，中国专注于汽车行业和配套根底设施和开展模式。虽然中国国内汽车装配公司在短期内似乎不太可能成为美国重要的汽车出口商，中国政府在2021年3月，开始实行三年汽车工业的方案，“汽车产业调整和振兴方案〞，采取一个长期观点的企业的开展。和其他因素相比汽车行业一直是美国的主要工业经济体，自亨利·福特应用流水线技术制造汽车和改变了汽车产品从富有消费者拥有的奢侈品到几乎日常生活必不可少的组成局部。汽车行业已经成为了一个重要的力量推动中国经济和劳动力，主要的问题是中国是否会在自己的主要的汽车市场，采取类似于日本和韩国更加激进的出口导向型方法，或创立一些混合方法。指标显示，中国已经对外国投资更加开放，无论是日本或韩国，都可能需要一个混合的方法，集中在国内的消费，同时增加车辆出口以诱导中国公司生产世界一流的汽车。此外，中国的汽车零部件制造业出口集中，迅速从低本钱向具有更大附加值的生产越来越复杂。尽管全球经济衰退已经严重影响了美国汽车行业，中国快速增长的汽车产业对外国公司来讲一直是在中国出现的光明。与90年代相比，2021年中国生产了近8倍的汽车。年生产950万辆，2021年，第一次超过美国，作为第二个大的汽车生产国，仅次于日本机动车总输出。据报道，2021年1月至10月，生产大约1089万辆汽车被销往中国。如果中国可以维持这个水平的增长，它将超越美国，成为全球最大汽车市场。

为你提供优秀的毕业论文参考资料，请您删除以下内容，O(∩_∩)O谢谢！！！AlargegroupofteamerchantsoncamelsandhorsesfromNorthwestChina'sShaanxiprovincepassthroughastopontheancientSilkRoad,Gansu'sZhangyecityduringtheirjourneytoKazakhstan,May5,2021.Thecaravan,consistingofmorethan100camels,threehorse-drawncarriagesandfoursupportvehicles,startedthetripfromJingyangcountyinShaanxionSept19,2021.ItwillpassthroughGansuprovinceandXinjiangUygurautonomousregion,andfinallyarriveinAlmaty,formerlyknownasAlma-Ata,thelargestcityinKazakhstan,andDunganinZhambylprovince.Thetripwillcoverabout15,000kilometersandtakethecaravanmorethanoneyeartocomplete.ThecaravanisexpectedtoreturntoJingyanginMarch2021.Thentheywillcomeback,carryingspecialtyproductsfromKazakhstanAsmallarttroupefoundedsixdecadesagohasgrownintoahouseholdnameintheInnerMongoliaautonomousregion.Inthe1950s,UlanMuqirArtTroupewascreatedbynineyoungmusicians,whotouredremotevillagesonhorsesandperformedtraditionalMongolianmusicanddancesfornomadicfamilies.The54-year-oldwasborninTongliao,ineasternInnerMongoliaandjoinedthetroupein1975.Hesaysthereare74branchtroupesacrossInnerMongoliaandactorsgivearound100showseveryyeartolocalnomadicpeople."IcanstillrecallthedayswhenItouredwiththetroupeintheearly'80s.Wesatonthebackofpickuptrucksforhours.Theskywasblue,andwecouldn'thelpbutsingthefolksongs,"Nasunsays.ThevastnessofInnerMongoliaandthelackofentertainmentoptionsforpeoplelivingthere,madetheirliveslonely."Thenomadicpeoplewereveryexcitedaboutourvisits,"Nasunrecalls."Wedidn'thaveaformalstage.Theaudiencejustsatonthegrass.Usually,theperformancesbecameabigpartywithlocalpeoplejoiningin."Forhim,therewardingpartabouttouringisn'tjustaboutsharingartwithnomadicfamiliesbutalsoaboutgaininginspirationforthemusicanddance.UlanMuqirliterallytranslatesas"redburgeon",andtoday'sperformersofthetroupestilltourtheregion'svillagesandentertainnomadicfamilies,buttheirfamehasspreadaroundtheworld.OnMay16and17,nearly100singersanddancersfromthetroupeperformedatBeijing'sPolyTheater.Theirshow,titledUlanMuqirontheGrassland,depictedthehistoryanddevelopmentofthearttroupe."BeingfromtheregionallowedmetoembracethecultureofInnerMongoliaandbeingamemberofthetroupeshowedmewhereIbelonged,"Nasun,thearttroupe'spresident,whoisalsoarenownedtenor,tellsChinaDaily.Duringatourin1985,hewenttoavillageandmetanelderlylocalman,whotoldhimastoryabouthisfriendshipwithasoliderfromShenyang,capitalofNortheastChina'sLiaoningprovince,decadesago.Thesolidergavetheoldmanahandmadesaddlewhentheybidfarewell.ThestoryinspiredNasuntowriteCarvedSaddle,asongthatlaterbecameoneofhismostpopularnumbers.Now,everyyear,Nasunrecruitsyoungsingersanddancersforthetroupe.Thetroupehasalsodesignedanewrepertoire,whichismostlybasedonthedailylivesofMongolianpeople,especiallythelivesofnomadicfamilies,andhascombinedcontemporarymusicalelementswithfolksongsoftheregion.Haimu,a25-year-oldkhoomei(alocalvariantofovertonesinging)singer,joinedthetroupethreeyearsago.Alongwithasix-memberband,heperformsfastsongsandsoftonesthathewrites－allwhileplayingthehorse-headfiddle."AlthoughIlearnedthepianosincechildhoodandgrewuplisteningtovariouskindsofmusic,tome,thefolkmusicofInnerMongoliaistheroot,"hesays."Performinginremotevillagesispleasant.Ifeelathomeontheboundlessgrasslands,andthewarmpeopletheremakemefeelfulfilled."ThefirstroundofspringauctionseasoninBeijingendedlastweek,butitfailedtocreatemuchspringintheartmarket.AlthoughtwopiecesofChinesepaintingfetchedmorethan100millionyuan,thedeclineintradingvolumeandsalerateshowedadownturnthisyear.Inthe“GrandView:ChinesePaintingHighlight〞sessionatChinaGuardian2021springauctions,PanTianshou’srepresentativeworkEagle,RockandFlorahitarecordauctionpriceof279millionyuan,whileLiKeran’smasterworkJinggangMountainfetched126.5millionyuan,anunexpectedhighinrecentyears.However,thetradingvolumefellsto1.87billionyuanfrom2.22billionyuaninthesameperiodtheyearbefore.TheHuangchen2021SpringAuctions,whichrecorded42.5millionyuanintotalsales,experiencedthesame.Thesectionnumberwentdownto5from12comparedtolastyear.AccordingtoexpertShaoJianwu,theartmarketdidnotattractmuchexcitementthisyearduetotheboomingstockmarketandthepersistentproblemsofforgeryandfakedeals.ThetwopiecesofChinesepaintingnotcheduphighpricethisspringduetotheirownvaluenotduetoarevivalinthemarket."Thesuccessfultransactionoftwoworkswithahammerpriceofmorethan100millionyuanonceagainconfirmsthatvaluableandrareworksofhighqualityalwaysearnthelong-lastinghighprice.Chinesepaintingandcalligraphyisstillthepillarofthemarket.However,theoverallsalesratehasdroppedslightly,whichreflectsthedemandfortheordinaryauctiongoodshasweakened,〞saidthepresidentofChinaGuardian’sHuYanyan."Besides,theentryofnewbuyersalsomakescertainchangestothedirectionofpurchasing.Inaword,theoverallmarkettrendisveryunpredictable.AlthoughChinaGuardian2021SpringAuctionshasachievedremarkableresults,itdoesnotmeanthatthemarkethaswalkedoutofthepredicament.Westillhavetowaitforthebigeconomicboomtoinvigoratetheartmarket.〞Evenso,thehotpursuitofsomespecialitemsappearedthisspring.AspecialsessionofChinaGuardianSpringAuctionstitled“FineGilt—BronzeBuddhistImages〞achievedagreatdealwithtotalsalesvolumeof41.89millionyuanand92percentsalerate.The5thShamarRinpocheStatuefrom16-17thcenturyofTibetwassoldfor5.06millionyuan.TheBeijingChengxuanAuctionsfeaturedalmost2,800itemsofcoinsandstampsinthreesessionswithgoodsalerate.TheHuachenAuctionsalsosetaspecialsessionofphotographsundertheconditionoflarge-scaledeclineofauctionsessions.TherewasapalpabledullthudofdisappointmentthataccompaniedthereturnoftheimperialentourageofZhenHuantoherhomeland.ItfollowedacoupleyearsofhushedexcitementasChinesefanswerefedtidbitsabouttheirproudconcubinewhowassupposedtoconquerthehighgroundoftheNorthAmericanmarket.ZhenHuanis,ofcourse,thetitlecharacterofTheLegendofZhenHuan,a2021televisionseriesthatsweptChinaoffitsfeetandlatertookotherAsiancountriesbystorm.Twoyearsago,itwasreportedthatHBO,apremiumcableserviceheadquarteredintheUnitedStates,wasgoingtoairitinNorthAmericaaftersomemodification.Now,acondensedversionthatprovidesEnglishsubtitlesbutnodubbinghasfinallybeenmadeavailableonNetflixforonlinestreaming.Thisversion,highlyanticipatedasamilestoneinChina'sculturalforayoverseas,hasbeenwidelypannedbyitshomeaudience.RetitledEmpressesinthePalace,theAmericanversionhasbeenshortenedfromitsoriginal76episodesat45minuteseach,tosix90-minuteepisodes.Thequickpacingthrewoffmanynativeviewers,whoareaccustomedtoamoreleisurelydaytime-soap-stylenarrativerhythm.(ChineseTVstationswouldruntwoorthreeepisodeseveryday.)Ididnotfinishthefull-lengthversionandfoundthetruncatedonenotdifficulttofollow.What'slost,Ibelieve,aretheinterestingsetupsandpausesthatilluminatetheChineseartofstorytelling.Muchoftheplotisstillthere.Itistheflavorthatwassacrificed.TheAmericaneditionusestheframeworkoftheEmpressDowagerinhersenioryearsreminiscingatthebeginningandtheendofeachepisode,hintingatwhat'stocomeandrecappingthekeypoints.Thisdevice,notusedintheoriginal,isculturallyunderstandablebutartisticallymediocre.Whatpuzzlesmeisthetwonewsongsfortheopeningandendcredits.TheywerewritteninEnglish,butsungbyChinesewithanuncomfortableaccent.TheywereobviouslydesignedtoappealtoanEnglish-speakingbase,butdonotjibewiththeChinesedialogue.Speakingofthedialogue,theEnglishtranslation,pickedapartbysomeChinese,istooliteralformytaste.IcanimagineatypicalAmericanhitbyaflurryofroyalranks,addressesandgreetings,evenmultiplenamesandtitlesforthesameperson.Thefirsthalfhourmustbeaswamptowadethrough,verymuchlikemyexperienceofgettingthroughaTolstoytomewithitsendlessinflectionsofnamestransliteratedintolengthyChinese.Iseethechoiceofverbatimtranslationasaneffortforconveyingexotica.Itisfairlycompetent,withnoerrorthatIcoulddete