剑桥商务英语课件中级

CambridgeBusinessEnglishCoursewareIntermediate目录CONTENCTFundamentalsofBusinessEnglishBusinesscommunicationskillsBusinessCultureandEtiquetteBusinessCaseAnalysisBusinessEnglishListeningandSpeakingTrainingBusinessEnglishReadingandWriting01FundamentalsofBusinessEnglishSummaryMasteringcorevocabularyandimprovinglanguageapplicationability要点一要点二DetaileddescriptionLearncommonlyusedbusinessEnglishvocabulary,includingprofessionaltermsinareassuchasproduct,marketing,finance,andmanagement,aswellascommonexpressionsindailybusinesscommunication.Bylearningvocabulary,studentscanimprovetheirlanguageapplicationabilitiesinbusinessenvironments.BusinessEnglishVocabularyMastergrammarrulesandstandardizelanguageuseSummarywordsLearnthebasicgrammarrulesofBusinessEnglish,includingtense,voice,tone,clauses,aswellaslanguagenormsfordifferentgenressuchasbusinessletters,reports,andpresentations.Bystandardizinggrammarusage,studentscanimprovetheirbusinessEnglishexpressionability.DetaileddescriptionBusinessEnglishGrammarSummaryDetaileddescriptionBusinessEnglishWritingImprovewritingskillsandaccuratelyconveyinformationLearnthebasicskillsofbusinessEnglishwriting,includingwritingbusinessletters,emails,reports,proposals,etc.Bypracticingdifferenttypesofbusinesswriting,studentscanimprovetheirwritingandinformationexpressionabilities,ensuringaccuratecommunicationofinformation.02BusinesscommunicationskillsSpeechpreparationContentorganizationLanguageuseNonverbalcommunicationBusinesspresentationskillsFullyprepared,understandingtheaudience'sneeds,andclarifyingthepurposeofthespeech.Clearstructure,rigorouslogic,useappropriatetransitionalwordsandsentencestructures.Useaccurate,professional,andfluentlanguagetoavoidgrammarandspellingerrors.Propercontrolofbodylanguage,facialexpressions,andvoicetoestablishgoodinteractionwiththeaudience.BusinessnegotiationskillsUnderstandnegotiationbackgroundCollectinformation,understandtheotherparty'sneedsandinterests,andanalyzenegotiationchips.Establishinggoodrelationshipsrespectingeachother,buildingtrust,andpromotingcooperation.Providereasonablesuggestionsproposeconstructiveandexecutablesolutionsbasedonthenegotiationbackground.ReachingconsensusFlexiblyrespondandfacilitateanagreementthatisacceptabletobothparties.ABCDBusinessMeetingSkillsMeetingpreparationClarifythepurposeofthemeeting,determinetheattendees,timeandlocation.MeetingagendamanagementFollowtheagendatoensurethateachtopicisfullydiscussed.Effectivecommunicationactivelylisten,accuratelyexpress,andavoidinformationmisunderstandingsandconflicts.DecisionandactionplanClarifythedecisionandactionplan,assigntasksandresponsibilities.03BusinessCultureandEtiquetteDifferencesbetweenEasternandWesternBusinessCulture:Easternculturestendtobemorecollectible,emphasizinggroupgoalsandharmony,whileWesternculturesaremoreindividualistic,emphasizingpersonalgoalsandcompetitionCrossculturalcommunication:UnderstandingandobservingculturaldifferencesisessentialforeffectivecommunicationinbusinessLanguage,styles,andfinancialexpressionscanhavedifferentmeansindifferentculturesBusinessProtocol:Protocolisanimportantaspectofbusinessculture,includingtheorderofseating,meetings,andtheuseoftitlesorethicsProtocolcanvarybetweencultures,soitisessentialtounderstandandadapttolocalcustoms010203DifferencesinBusinessCultureGreetingsInbusinesssettings,greetingsareessentialforestablishingapositivefirstimpressionItisimportanttouseappropriatetitles,avoidpersonalquestions,andmaintaineyecontactwhenmeetingothersDressCodeThedresscodeinbusinesssettingsdependsonthecultureandindustryIngeneral,itisrecommendedtodressformally,avoidingrevokingorexcessivelycasualattireBehavioralStandardsBehavioralstandardsintheworkplaceincludeobservingothers,followingthechainofcommands,andnotengaginginanyunethicalorillegalbehaviorBusinessEtiquetteStandardsTableSettingUnderstandinghowtoproperlysetatableisessentialforasuccessfulbusinessBanquetPlates,glasses,andcutleryshouldbearrangedaccordingtothelocalcustomsandconditionsSeatingArrangementsTheseatingarrangementatabusinessbanquetiscrucialformaintainingharmonyItisimportanttofollowtheorderofseatingbasedonrankorimportancetoensurethatallguestsfeelrespectedTableMannersTableMannersatabusinessbanquetshouldbeformalandpoliticalGuestsshouldwaitforthehosttobegineatingbeforestartingtheirmeal,usingappropriatecutlery,andavoidingspeakingwiththeirmorefullBusinessBanquetEtiquette04BusinessCaseAnalysisMarketingCase1MarketingCase2MarketingCase3MarketingCasesManagingbrandreputationintheaftermathofaproductrecallIncreasingmarketsharethroughdigitalmarketingDevelopinganewproductlaunchstrategyforaleadingfashionbrandHandlingemployeerelationshipsissuesinamultinationalcompanyHumanResourceCase1RecruitingandselectingtoptalentforarapidlygrowingstartupHumanResourceCase2ImplementingaperformancemanagementsysteminalargeorganizationHumanResourceCase3HumanResourceManagementCases80%80%100%CasestudyofenterprisestrategicmanagementAnalyzingtheimpactofglobalizationonamanufacturingcompany'soperationsDevelopingagrowthstrategyforatechnologycompanyfixingmarketcaptureAssessingthefeasibilityofenteringanewmarketthroughmerchantsandacquisitionsCaseStudy1CaseStudy2CaseStudy305BusinessEnglishListeningandSpeakingTrainingListeningskillstrainingThroughvariouslisteningexercisessuchaslisteningtorecordings,multiple-choicequestions,fillintheblankquestions,etc.,studentsaretrainedtoquicklyunderstandbusinessEnglishconversations.BusinessknowledgeaccumulationProvidereal-lifebusinessscenariodialoguestohelpstudentsunderstandcommonvocabularyandexpressionsinthebusinessenvironment,andimprovetheirunderstandingofbusinessknowledge.BusinessEnglishListeningTrainingOralexpressiontrainingBysimulatingbusinessdialogues,role-playing,andothermethods,studentsaretrainedtoexpresstheiropinionsandopinionsfluentlyandaccurately.CommunicationskillscultivationTeachstudentshowtocommunicateeffectively,includinghowtoaskquestions,answerquestions,andexpresstheirneeds.BusinessEnglishSpeakingTrainingSimulatednegotiationpracticeSimulaterealbusinessnegotiationscenarios,allowingstudentstoplaydifferentroles,engageinnegotiationpractice,andimprovenegotiationskillsandstrategicapplicationabilities.NegotiationSkillsExplanationTeachstudentshowtoconducteffectivenegotiations,includinghowtopreparefornegotiations,howtodevelopnegotiationstrategies,andhowtohandleconflictsduringnegotiations.BusinessEnglishsimulationnegotiation06BusinessEnglishReadingandWriting03DetailRecognition:Theabilitytopickoutspecificinformationordetailswithinatext01ComprehensionSkills02Understandingthemainidea:TheabilitytoquicklygrasptheoverallconceptormessageofabusinessdocumentBusinessEnglishReadingSkillsVSTheabilitytoproduceorinterpretinformationisnotexplicitlystatedContextUnderstandingTheabilitytounderstandthecontextorbackgroundofabusinesssituationInferenceBusinessEnglishReadingSkills010203CriticalThinkingAnalysis:TheabilitytobreakdownandevaluatedifferentelementsofatextEvaluation:TheabilitytoformanopinionorjudgmentbasedontheinformationpresentationBusinessEnglishReadingSkillsSynthesis:TheabilitytocombinedifferentideasorpiecesofinformationintoacoherentwholeBusinessEnglishReadingSkillsSpeedandFluencyRate:TheabilitytoreadquicklywithoutsacrificingcomprehensionFlow:Theabilitytoreadsmoothly,withminimaleffortorstrainBusinessEnglishReadingSkillsBusinessEnglishWritingSkillsClarityandConsensusUseofclear,simplelanguage:Writinginawaythatiseasytounderstand,avoidingjargonorcomplexvocabularyConciseexpression:Theabilitytogatherinformationinasfewwordsaspossible,withoutdiscriminatingclaimBusinessEnglishWritingSkills01OrganizationandStructure02Startingwithanintroductionthathooksthereader'sinterestBodyparagraphsthatdevelopeachpointwithcleartransitionsbetweenideas03BusinessEnglishWritingSkillsAconclusionthatsummarizesthemain