电子商务英语E-Commerce English unit 10

Unit10ThefutureofE-commerce1E-CommerceEnglishLearningTargets

UnderstandtheimportantroleofcustomerserviceplayinginthefutureofE-commerce;KnowmoreaboutwhatthecustomersvalueintheprocessofE-commerce;Discusswithyourpartnersontheprocessofstartinganonlinebusiness;Beawareoftheessentialsaboutstartingupanonlinebusiness;Improveyourbusinesswritingskillsregardingcomplaintemailsandadjustmentemails;Learnsomeusefulwordsandexpressionsintalkingaboute-commerceanditsfuture;Improveyourlanguageskills(listening,speaking,reading,writingandtranslating).2E-CommerceEnglishUnitContentsNo.PartContents1Lead-inActivitiesDiscussiononthefutureofInternetbusiness2NewsListeningTheYouTubeExperience3TextFutureofE-CommerceMayRestonCustomerService4TasksontheTextTask1-5:Readingcomprehension,Vocabulary,Translation,Discussion5Let’swriteComplaintEmailsandAdjustment6LiteratureReadingonInternet10thingsyoureallyshouldknowaboutE-Commerce3E-CommerceEnglishLead-inActivities

Discussthefollowingwithyourpartners:DoyouworryaboutthefutureoftheInternetbusinessoryouareoptimistic?Whatdopeopleconcerntowardsonlinebusiness?Whatdothefollowingtermsmean?YouTubemusicvideoMTVMentosCustomerServiceWebshoppersuploading4E-CommerceEnglishNewsListeningTask1:YouTubeisanamazingvideo-sharingwebsitethatgetsmillionsofhitseverymonth.Peoplelookingforthelatestandthestrangestpicturesfromallovertheworld.YouTnowhostsacollectionofover70,000,000videoclipsfromthecomedictotheconnoisseur.Task2:corporateboardroom25musicvideoMTVuploadingclickandwatchpopularvideoshandmadeadvertisersexperimentwebsiteentertaining19.6millionJanuary

5E-CommerceEnglishTextFutureofE-CommerceMayRestonCustomerService

6E-CommerceEnglishVocabulary1Words&ExpressionsPartofSpeechExplanationsultimatelyadv.最后；终究viableadj.可行的budgetn.预算e-tailern.网络商家explorevt.仔细检查,研究consumerloyaltyn.顾客忠诚criticaladj.关键的；决定性的merchantn.商人proactiveadj.主动的，积极的speedyadj.快速的；迅速的；敏捷的knowledgeableadj.（指人）有丰富知识的；博学的repn.=(infml)asalesrepresentative销售员exceptionaladj.特别的，独特的word-of-mouth

口碑,口传7E-CommerceEnglishVocabulary2Words&ExpressionsPartofSpeechExplanationssolidadj.可靠的；殷实的reactiveadj.回应的，应答快的responsiveadj.热情回应的，快速应答的trackingn.跟踪；追踪attributen.性质，属性inabilityn.无能力，不能够creditcard

信用卡debitcard

借记卡，结算卡overwhelmingadj.巨大的，压倒性的majorityn.大部分respondentn.（对调查的）回应者；受访者imposev.强加，强迫returnpolicy adj.退货条款customerfriendly

对顾客友好的8E-CommerceEnglishText–LanguagePointsbrag

v.

-gg-

tospeaktooproudlyaboutwhatyouhavedoneorwhatyouown:

[+that]Theybraggedthattheirteamhadneverbeenbeaten.

brag

aboutShe'salwaysbraggingabouthowmuchmoneysheearns.

critical

ad.

ofthegreatestimportancetothewaythingsmighthappen.

ThePresident'ssupportiscritical(tothisproject).

acriticaldecision

9E-CommerceEnglishText–LanguagePointshead

v.(+adv.orpreposition)

togoinaparticulardirection:

Iwasheadingoutoftheroomwhenshecalledmeback.

WewereheadingtowardsKumasiwhenourtruckbrokedown.

Heheadedstraightfor(=wenttowards)thefridge.

Ithinkweoughttoheadback/home(=returntowherewestarted)now,beforeitgetstoodark.headed

adj.(afterverb)

Whichwayareyouheaded(=Inwhichdirectionareyougoing)?

10E-CommerceEnglishText–LanguagePointsoverwhelm

v.

1.todefeatsomeoneorsomethingbyusingalotofforce:

Governmenttroopshaveoverwhelmedtherebelsandseizedcontrolofthecapital.2.tocausesomeonetofeelsuddenstrongemotion:

IwasquiteoverwhelmedbyalltheflowersandlettersofsupportIreceived.overwhelming

adj.1.difficulttofightagainst:

Shefeltanoverwhelmingurge/desire/needtotellsomeoneaboutwhathadhappened.2.verygreatorverylarge:

Anoverwhelmingmajorityhavevotedinfavouroftheproposal.11E-CommerceEnglishText–LanguagePointsviable

adj.

abletoworkasintendedorabletosucceed:

Inordertomakethecompanyviable,itwillunfortunatelybenecessarytoreducestaffinglevels.

Solarpowerisnowaviablealternativetooil-firedwaterheaters.

Iamafraidyourplanisnotcommercially/economically/financially/politicallyviable.viability

n.Risingcostsarethreateningtheviabilityofmanybusinesses.viably

adv

12E-CommerceEnglishText–LanguagePointsexceptional

adj.

muchgreaterthanusual,especiallyinskill,intelligence,quality,etc.

anexceptionalstudent

exceptionalpowersofconcentration

Thecompanyhasshownexceptionalgrowthoverthepasttwoyears.exceptionally

adv.

anexceptionallyfineportrait

13E-CommerceEnglishText–LanguagePointsresponse

n.

ananswerorreaction

Responsestoouradvertisementhavebeendisappointing.

Herproposalsmetwithanenthusiasticresponse.responsive

adj.

makingapositiveandquickreactiontosomethingorsomeone:

aresponsiveengine

aresponsiveaudience

Shewasn'tresponsivetoquestioning.

Thediseasehasprovedresponsivetothenewtreatment.

14E-CommerceEnglishTasksontheTextheadingforbragaboutoverwhelminginturnresponsiveTask2:CCDAADTask3:Nowthatviableexceptionalcriticalultimately15E-CommerceEnglishTasksontheText退款客户服务收入来源广告预算顾客忠诚refundcustomerservicesourceofincomeadvertisingbudgetconsumerloyalty网络商家退货条款顾客友好的独特的服务业务娴熟的销售代表e-tailerreturnpolicycustomerfriendlyexceptionalserviceknowledgeablesalesrepTask4:TrytoTranslate

TranslatethefollowingsintoEnglish:16E-CommerceEnglishTasksontheTextTranslatethefollowingsintoChinese:WhenmoreandmorepeoplerealizethattheInternetisaviablesourceofincomefortheirbusiness,theywillbegintoincreasetheironlinemarketingbudgets.

当人们意识到因特网是他们生意赚钱的可行去处时，他们就会开始增加在网络上的广告预算。Althoughmanystudieshaveshownthatonlinebusinessisheadingforapromisingfuture,someeconomistsaregloomyabouttheprospectsofe-commerce.

尽管许多研究已表明